7 fatal mistakes businesses make online

fatal mistakes

Your local Nettl is part of a network of nationwide web studios. That means we share knowledge and to help clients avoid fatal mistakes like these…

1. IGNORING MOBILE

More than half of visits now come from mobile phones or tablets. If customers have to pan and scale and pinch and zoom to navigate, they’ll quickly decide to navigate away. Nettl :commerce sites intelligently scale content to suit the device viewing.

2. FORGETTING TO UPDATE

What does a Summer Sale banner say when it’s still there in January? Search engines reward fresh content, so keep adding products and make sure out-of-date content is removed.

3. NEGLECTING PICTURES

Product photography sells. 54% of consumers say they decided against a purchase because of unhelpful product photos according to Olapic & Fluid. And Instart Logic found 8 out of 10 retailers believe more images per product increase sales. 

4. FAILING TO THINK

It’s all about the customer. If they can’t find what they need, or get confused, they’ll drop their basket. BE the customer and anticipate questions they might have and make sure you’ve covered them. How do I return? Is delivery included?

5. CONFUSING CUSTOMERS

Make ‘call to actions’ big and bold. Tell ‘em what you want them to do next and don’t hide buttons in strange places. A well designed site should be easy to navigate, even if it’s in a different language. Would yours pass that test?

6. WAITING & DELAYING

Steve Jobs famously said “Real artists ship”. Waiting until the site is perfect before you go live, might be a mistake. Get it ‘good enough’, just start selling and then refine later. Better to make some sales than keep tweaking.

7. LIVING IN THE PAST

Ecommerce sales psychology has moved incredibly fast. Trust your web designer to apply current best practice to your web shop and try not to let personal judgement influence layout and process flows – rely on customer data instead.