How you can Expo in an Instant

Exhibiting this year?

Want to know how we got from the photo on the left to the photo on the right in just 15 mins?

fabric exhibition display stans at prolific north live expo manchester

That’s right, everything out of the boot of a car and assembled in just 15 mins. Not a furrowed brow or bead of sweat in sight. OK, just one bead.

Last minute opportunity

We managed to secure a (VERY) last minute slot at Prolific North Live Today. Just last night we confirmed the booking and within 12 hours we’re exhibiting. We can grab opportunities like this because our stands make us flexible.

Your business can benefit from fantastic deals on exhibition spaces if you’re able to move quickly.

With very little planning, we are able to just turn up with our branded booth, table and footstool in the back of a car. Within minutes we’re all set up and ready to go – Instant Expo in a box. Well, a boot.

How fabric can make your life easier:

Our fabric range is:

  • Lightweight
  • Portable
  • Packs away neatly
  • Quick & easy to assemble
  • High impact
  • Seamless
  • Machine washable
  • Safe to use

To get your hands on some next generation fabric displays, contact your local Nettl studio.

Prolific North Live

Prolific North Live is taking place at Event City in Manchester today. The expo features leading exponents of digital, marketing, print, branding, content, advertising, PR, TV and film.

The show is open until 5pm so if you can get there, we recommend it. You’ll need to move quickly though (Like us).

What is an SSL Certificate and Do I Need One?

Is your website secure?

If not, Google Chrome, the world’s most popular browser, is letting visitors know about it.

To the left of the web address there is a little security status icon. If you land on a page that doesn’t have SSL,  you’ll see a little circle with an ‘i’ in it. Click on it to reveal a message that announces:

“Your connection to this site is not secure.”

“You should not enter any sensitive information on this site (for example, passwords or credit cards), because it could be stolen by attackers.”

Doesn’t sound great, does it? It gets worse. Since Chrome’s latest release (Chrome 56) in January, non-secure pages containing password and credit card input fields get marked as ‘Not Secure’ in the URL bar: 

secure notification in chrome https ssl

And if Chrome has major concerns about the privacy of your site’s connection, or perceives it to be “Dangerous’ you’ll get this howler:

not secure warning in chrome

How can I make my site secure in Google Chrome?

Have you ever noticed the extra ’s’ at the beginning of the web address? You know, some url’s start with http://www. and others https://www. Well, that little ‘s’ stands for ‘secure’.

secure green padlock chrome https url with ssl certificate

When you go to a site that uses HTTPS, the website’s server is using an SSL Certificate. You’ll see a little locked padlock and be informed that the site is ‘Secure’. A little like this:

secure https url with ssl certificate

What is an SSL Certificate?

SSL is used to securely encrypt communication between you and a website, so it keeps your details secure from hackers. It’s highly recommended for all e-commerce websites or sites that use forms to ask for personal details you don’t want getting into the wrong hands.

Does my Website need an SSL Certificate?

If you have an e-commerce website (online shop) then yes, absolutely. In fact, most payment gateway providers will insist on it so that you can take payments securely.

However, until recently, most other websites were less likely to need one. But in a bid to improve security across the internet, Chrome’s latest update means many more businesses will want SSL. Companies will want to avoid having scary warnings broadcast to people visiting their website. After all, they can appear quite off-putting to the vast majority of web users.

Benefits of SSL:

  • You don’t scare off your visitors.
  • It helps your Google ranking.
  • You look more professional.
  • It helps you gain trust from potential customers.
  • You get more data in your Google Analytics report.
  • The data passed between you and your visitors is secure.

How do I get an SSL Certificate?

We can help you buy and setup an SSL certificate for your website.
Prices start from just £9.99 +VAT per month.
Don’t scare your customers away! Contact your local studio to take action today.

Safer Internet Day: Cyber Safety Tips for Small Businesses

Safer Internet Day is being celebrated globally today in a bid to promote safer and more responsible use of online technology. The focus for the campaign is working together to protect children and families online. However, with cyber crime cases on the rise, online security is something we should all be considering within our businesses.

Here are 5 basic tips to help your business stay on top of its e-safety game:

  1. Protect your computer
    When it comes to protection against viruses, worms and trojans, every business computer should employ anti-virus technology to help prevent attacks. Install well known anti-virus software and make sure you stay on top of the updates. But remember, anti-virus scanners are only able to detect the nasties that are already listed in their database.
  2.  Be wary of email
    Never open or click on attachments in emails that you weren’t expecting to receive. Even if you recognise the sender’s email address, be sure to exercise caution, their email account may have been hacked. Beware ‘Phishing’: Never click on a link from an email requesting login details, no matter how official it looks.
  3.  Enable automatic updates
    Vulnerabilities in computer applications are a bit like open windows to a hacker. Companies are constantly updating their software to deal with new threats and prevent potential risks. It’s therefore very important to keep your version up to date. Switch on automatic update notifications to be kept up to speed and ensure your apps are as safe as possible.
  4.  Use strong passwords
    For a strong password tip, use a good mix of random words and special characters. Make sure it’s at least 8 characters long. Why not pick a memorable phrase, or a line from a song, and choose the first characters from each word. Don’t use the same password across multiple sites.
  5. Use SSL on your website

    Having an SSL Certificate on your website not only looks more professional and increases trust, it also secures data passed between your website and your visitor. Whether it’s a promo code, personal information, passwords or credit card details, an SSL certificate protects the information you send and receive. Learn more about SSL.

    For more information on how to stay safe and prosper online, contact your local Nettl studio.

Five tips to get your business ready for Cyber Weekend

We’re already hearing businesses talking about the ‘C’ word, but there’s a bigger event to consider – Black Friday & Cyber Monday. This five-day period (24th-28th November 2016) is one of the busiest shopping periods of the year, generating £3.3bn in sales last year alone.

This year is set to be even bigger, with experts predicting shoppers spending £5bn over the cyber weekend.  So here are our top five tips for getting your business ready:

1. Mobile-friendly website

Mobile devices and tablets are quickly overtaking desktops as the way that consumers browse and shop online. If users have to scale and pinch to browse your site, they’ll quickly browse elsewhere.

Make sure your site isn’t one of them. Nettl: Commerce sites intelligently adapt and scale to the device viewing.

2.Integration with Epos

There’s nothing worse from a client’s perspective than having browsed for the product they want, placed the order to then receive an email from you that the item they wanted has sold out. It doesn’t lead to great customer satisfaction. So it’s important to make sure that your customers can see if a product is in stock, but also when a product has sold out.

Do you share stock between your retail outlet and website? Then making sure you have your stock in order will be especially important. Nettl:click&collect is a powerful web shop which works seamlessly with your real shop.

3.Houston, we have a problem

Make sure your shop is running as expected. You don’t want to experience any downtime because of a site bug or a spike in traffic that’s crashed your server. Nettl:cloud is powered by an elastic cloud server, so your hosting can scale as you gain more traffic.

4.Marketing, Marketing, Marketing

You’ve made all this effort to get your site ready, make sure your customers know what you’ve got planned. Email campaigns, Social Media, Flyers, In-store Posters and Displays are all great ways to get your message out there. We talk about marketing needing to be ‘omnipresent’. Your customers are more connected than ever and across a number of different channels, you need to be connecting with your customers via these channels too.

5.Turn those deal-seekers into brand advocates

Your marketing efforts shouldn’t stop there. You should be thinking about how you can nurture these new customers and generate repeat business. Keep your customers engaged with regular emails and keep active on social media. Didn’t sign up to your mailing list? Consider retargeting so these customers are still exposed to your brand. Talk to us about our Nettl:Concierge to see how we can help you generate traffic.

Want in on the action?

If you’ve considered e-commerce in the past or are thinking of adding e-commerce to your business, then there’s still time.  We design and build beautiful web shops that work seamlessly across desktop, tablet and mobile. Contact your local studio for a free consultation today.

Simplifying and streamlining for success

We often hear the question, isn’t having all your eggs in one basket a bad thing? Nettl of Birmingham’s biggest client couldn’t disagree more.

Southside Business District is a group, run for the advancement of local businesses in the city. Southside has worked with Nettl of Birmingham for many years. Their projects have varied across all medias and platforms. Visual identity is paramount to success in the local area and making them instantly recognisable to the businesses that rely on them.

Southside needed their brand to remain consistent. Consideration for the colour palettes, fonts, and logo spread across many different design agencies was making this hard. The difference between not only designers but also house styles in different studios meant consistency was hard to achieve.

Julia from Southside commented “We work fast and with agility. Often we’re reacting to micro and local changes in the market. We need to get a particular message out quickly and accurately. Whether this is a new website, leaflet or event advertising campaign. Spreading the load was making keeping track of all our marketing almost of a full-time position in itself.”

Front

 

Simplify to save

Southside moved to make things simpler by implementing an all-in-one solution that could allow them to concentrate on their own day to day .

Julia continues “Because there was so much time wasted going back and forth between the different agencies who dealt with all the different medias. We knew a change was required. We wanted a marketing team able to do it all, meaning our digital assets are together. Most of all keeping our costs down and saving us time. Cut out the toing and froing from one company to another. This keeps the consistency the number one goal”.

A successful brand and consistent message help them to showcase the professionalism of their offering and allow them to concentrate on their clients more.

“Furthermore, we expect and received excellent service when everything is all under one roof. The service and personal attention received for the various items of work we have produced are excellent. In conclusion, I would highly recommend that anyone having issues with consistency or time delays with their marketing spread out over many agencies look to this kind of simplification”.

Graficzny.com.pl

 

Winning at Click And Collect

Over the last few years Click and Collect has become a popular service for many major retailers. IMRG say that last year 73% of UK online shoppers used a Click and Collect service.

The service is normally only seen on the big boy websites, but recent development has ensured the reach of this tech has broadened. Now its affordability means it’s achievable for SME retailers. Retailers like you. As specialists in Click and Collect for SME businesses we thought we offer you some tips, we’re nice like that.

7 Tips to help you win at Click and Collect.

1. Tell people. Promote it.
Sounds obvious. If you build it will they come? Nope.
Promote it and raise awareness. In-store posters, leaflets, email campaigns, banners on your home page, a dedicated landing page…your clients need to know the benefits, so tell them.

2. Show Stock Availability
People want to know the item is in stock before they set off to visit a store. They don’t have time to browse in hope. We all know the frustration when the item isn’t in stock. This is the main consumer benefit of Click and Collect. If they know what they want is going to be there, it’s more likely that they will come and visit.

3. Ensure it works on Mobile and tablet
With M-commerce growing faster than any other purchase channel, you don’t want your customers pinching, squeezing and faffing on their phones to try and complete an order. People like easy things; they get frustrated when it’s hard.
If it’s not easy to purchase on smart phone with your business, they will find somewhere else where it is.

4. Make the service Free
Customers want to pay the lowest cost. Price determines whether they buy or not. OC&C Strategy Consultants rank ‘free click and collect’ as the main reason for clients to use it. Your competitor won’t be charging, so it’s a barrier if you do.

5. Set clear collection times
Customers like convenience, we all do. None of us like waiting around for things.
This is what annoys people about home delivery. Having to hang around, peeping through the curtains because you think that van at the end of your road is for you. Wait. Is that it, Oh, no, it’s a milk float. Give your customers a slot; better yet, let them choose it! Ensure you have it ready for them – it will make them happy. Happy people come back and buy more things.

6. Educate them on how it works
Giving your customers certainty helps them decide to buy from you. Nobody likes doing things when they don’t know the next steps. Scary, isn’t it.
Add a landing page to your site explaining the process. It manages expectations and removes any ambiguity from a user perspective.

7. Collection Points
The most successful retailers have dedicated collection points; it’s like a reward for customers for doing some of the hard work for you. Should they queue and wait while the other consumers do all the things that the Click and Collect client has already done? Show the Click and Collect client that they have done a good thing. Reward them for doing most of the work for you online; it will encourage them to do it again.

Clicking is the path to collecting. Your webshop leads to orders, orders lead to collection, and collection leads to more orders.

Your local Nettl studio can help you get started. We’ve teamed up with the UK’s leading Epos provider ‘EposNow’ to bring Click and Collect to SME retailers. Now you can be just like Amazon. Ask your local studio for a demo.

Find our more information here – http://www.nettl.com/uk/nettl-click-and-collect/

What’s the big deal with design?

Whether good or bad, design is everywhere we look! From the moment we wake we are being exposed to and influenced by design of some sort. Be it the clothes we choose to wear that day to the branding on our cereal packaging someone has thought about ‘what goes where’ and more importantly the message it portrays to the audience. For this reason alone, it is vital that design is thought about and prioritised correctly when promoting either yourself or your business.

What’s the message?
Concept precedes design. Designing without a concept is not design, it’s decoration! This goes for everything you design, understand what the end goal is before you start designing. Who are you trying to attract, what message are you trying to deliver, where is the design going to be seen and used. Once you understand and have answers for these questions the creative process can begin.

How much should I spend?
We recommended that you proportion a third of your marketing campaigns budget towards design when looking to advertise a company, project or sale to the viewer. After all, it is the most important part of the process, the design is what gets your attention drawing you into the details. Neglect time and effort at this stage and even the most appetising message won’t be given a second thought.

It’s your reputation on the line!
You work hard on your business so don’t let yours or your company’s reputation down with sloppy design. Every leaflet you post or website you direct a client to is a representation of you and the level of service you provide so don’t fall at this hurdle. In many instances, a client’s first impression of you will be decided entirely on the quality of the design you have produced. Whether it’s your website they are browsing, a leaflet they have been handed or advert they are viewing the design will play a key role in their decision to proceed to the next stage of the buying process or not. Equally, design plays a key role at the end of am meeting or project whether its the exchange of a business card or a brochure advertising other services it acts as a silent mirror to the quality you offer.

Leave it to the professionals!
Getting design done correctly will normally incur a cost, a cost that for some can be a step too far. ‘Get John in accounts to knock something up, he can use Photoshop right?’ Wrong! Don’t leave something of such importance to a novice as done incorrectly the results could be more damaging than positive resulting in more hard work to rectify the situation. After all, most of us own a pair of scissors but do we cut our own hair? Probably not. Why? Because we leave it to the professionals, enough said.

Whether helping to arm a new business with an awesome corporate identity or an established company looking for a design overhaul on their website Nettl can help. Catering for a wide range of budgets there is an option for all, why not book a free consultation to see how we could help you?

Win £1,000 website using your #Nettlheads

It’s Friday, and the smartest way to finish the working week is to use your head, or more precisely, your Nettlheads.

We’re offering the chance to win £1,000 towards a new website by uploading a photo to Facebook or Twitter using the #nettlheads tag. We’ll pick the best photo at the close of play next Friday, so get posting.

 

nettlheads

Terms and conditions: £1,000 grant towards the cost of your website.No cash alternative to the prizes will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice. Redeemable at participating outlets only. Winning entry picked 5pm 18th December 2015. There is no entry fee and no purchase necessary to enter this competition. No responsibility can be accepted for entries not received for whatever reason. The promoter reserves the right to cancel or amend the competition without notice. Any changes to the competition will be notified to entrants as soon as possible by the promoter via social media. Entry into the competition will be deemed as acceptance of these terms and conditions. The winner agrees to the use of his/her name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent. The winner will be notified by email and/or letter within 28 days of the closing date. If the winner cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

Jackson Street Meeting Rooms, embarrassing website

Jack-Me-Off

Ok so maybe your website isn’t as embarrassing as Jackson Street Meeting Rooms, but does it work properly on your mobile? Do you need to pinch and zoom and pan and scale? If you do, then so do your visitors. And that’s awkward. It could be losing you business.

Take a look at your site now on your phone. Now look at your competitor’s. Is your site easy to navigate? Is theirs?

Why does it matter? Google are now ranking sites which work on mobile higher. So if your site doesn’t, then it could be being pushed down the rankings.

Why are your visitors arriving at your site anyway. Do they want to make a booking? Probably. Can they? Can they buy online? Can they make a reservation? If not, what’s stopping you? These days, your customers want to interact online with you. We can help you do the things your customers want to do.

Nettl now has over 25 neighbourhood web studios across the UK and Ireland. Find your nearest studio and let’s get started. Pop-in or call us to book a free consultation and we’ll talk about what you’d like to do.

Talent wanted! Job vacancies at Nettl

We’re on the lookout for new talent – Check out the latest job vacancies

We always have an eye out for exceptional talent, and at the moment we have three positions we need filling. We’re on the lookout for brand stylists to join our Birmingham, Exeter and Swansea studios. Check out the current job vacancies at Nettl below.

Designer/Brand Stylist

We’re looking to add to our growing design team. Brand stylists should not only have a flair for creativity but also the ability to liaise with clients and potential clients and build working relationships.

Brand stylists create solutions for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, apps, product packaging, exhibitions and displays, corporate communications and corporate identity, e.g. giving organisations a visual ‘brand’.

Our brand stylists produce artwork that reflects the brief agreed with the client, develops creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives and produces graphic files that meet with the specifications of production.

The work demands creative flair, attention to detail, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines. The ability to prioritise jobs and demonstrate WordPress/web skills is essential. Applicants should include working examples of sites they have worked on and be able to discuss their involvement in these projects.

Activities

A brand stylists job may involve managing numerous design briefs at a time, allocating the relevant amount of time according to the value of the job. Typical work activities include:

  • Meeting clients to discuss the business objectives and requirements of the job;
  • Deal with incoming enquiries with professionalism and due regard for the enquiry handling process;
  • Make outgoing communications to potential clients in order to win new business;
  • Interpreting the client’s business needs and developing a concept to suit their purpose and that meets the brief;
  • Estimating the time required to complete the work and agreeing artwork costs that reflect this for clients;
  • Developing design briefs by gathering information and data through research;
  • Thinking creatively to produce new ideas and concepts, then present them to the client in a professional manner;
  • Using innovation to challenge design briefs within the constraints of cost and time;
  • Produce accurate and high-quality work that meets the needs of the client;
  • Will have working knowledge of Creative Suite and WordPress;

If this sounds like you and something you’d like to do, fire over a CV and cover letter to talent@nettl.com stating the location you are applying for.

We’d also like you to answer the following questions:

  1. If you could have any super power, what would you have and why?
  1. You get invited out to an impromptu karaoke evening, what would you belt out?
  1. If there was a movie produced about your life, who would play you, and why?