£30m Growth Vouchers for small businesses

SMEs urged to claim £2,000 Growth Vouchers The £30m Growth Vouchers scheme is part of a government experiment to find out the impact of advice on small business growth. It was set up last January and is reaching the end of its run on 31st March 2015. Growth Vouchers are worth up to £2,000 and […]

Top 10 website musts for 2015

 

Our very own Rob Finnie, regional director, looks at the top 10 website musts for 2015.

2014 was a shape shifter in digital marketing. If you’re in business in the UK – you can no longer afford to ignore online. In 2015, you may be taking your first steps to getting your business online or be ready to upgrade your site to take advantage of the seismic shift in online sales.

The top 10 things to consider when deciding what to prioritise in 2015:

1. Go Responsive

This is priority number one for any new web project. 2015 will see more visits to websites via mobile and tablet devices than via desktops as ‘m-commerce’ hits its stride. Your site needs to adapt, scale and reflow to suit the device it’s being viewed on – or you risk turning your clients and potential customers off.

 

2. Get it live

Don’t delay your launch while you deliberate over the content or the budget. Sure, it’s important for your site to say the right things, but you can refine and change what it says once it’s live. Getting some content in and getting it live so search engines can start trusting you, is a benefit.  If you don’t want to pay for it all at once, don’t. Most website developers will be happy to work to a ‘staged’ approach. Determine what is a ‘must have’ now and then plan what you think stage 2 or 3 might be.  Good websites are never finished. They are always growing and changing.

 

3. Check out the competition

Benchmarking yourself against your competition saves you time and cost. Check out how you measure up before building your own site. And don’t be blinded by beauty; a website which converts visitors to buyers has a perfect balance of content, function, navigation and good looks.

 

4. Plan your Customer journey – keep it simple

Keep prospects interested. Where do they want to go? What information do they need to take the next step? Plan their route through your website and lead them there. Only include relevant text, facts and imagery. Better still; watch a friend using your site. Ask them to find a specific product or information. You may be shocked at the results.

 

5. Include Calls-to-Action

If you’re creating a website to gather leads or interact with potential customers, make sure you’re clear on what you want your prospects to do. Calls to action help you monitor your conversion ratio. If you want them to contact you, show them how.

 

6. Get your site found online (SEO)

Content is king… and queen… and emperor too. Ensure your site has relevant text which includes your key words. There are many tools, to guide you through the ‘on-site’ requirements to help your site rank well. Do it yourself, or get your agency to do it for you. Keep content concise and write for humans, not machines.

 

7. Blog, and keep blogging

Not only does it make Google happy, but it’s also a way to connect with your audience, state your views and keep prospects up to date on your activities and services. Link in your social media – the more connected you are the, wider your reach.

 

8. Don’t assume instant traction

Your site is live; it looks great, the message is clear – but that doesn’t mean people are going to find it. The design, build and launch are just the beginning. Plan how you are going to market your new site both online and offline. Get the message out via direct mail and leaflets as well as SEO.

 

9. Ask for feedback

Canvas opinion of how your site works. Is the site portraying the right message, is it guiding prospects to take action with you? If it isn’t, change it. Test it. Monitor the analytics and make regular tweaks and changes to improve the customer experience.

 

10. Think ahead and maintain

Ensure your site is built on strong foundations so it can grow with your business. You don’t want to have to start again and pay again just to add that feature you like. Don’t sit back and think ‘job done’. The best websites evolve and are updated regularly. Plan your next steps.
www.nettl.com are offering £500,000 of web development grants to SMEs to help them get online in 2015. www.nettl.com is supporting small businesses with a free one-hour consultation for UK small businesses including a £500 grant for a Nettl :Commerce online web shop. Contact your local Nettl studio in Birmingham, Manchester, Dublin and London or for more details, see ww.nettl.com.

 

4devices

£500 Grants on Offer to SMEs – Extended

EXTENDED

As many as two million sole traders and small companies missed out on £1.5bn of Cyber Weekend online sales* according to the Department of Business, Innovation & Skills. With a greater number missing out on the last minute rush for Christmas and the January sales. As a result, www.nettl.com are offering £50,000 of web development grants to 100 SMEs to help them get online. The £500 grant on offer are designed to give smaller businesses the leg up they might need to start selling online.

www.nettl.com, the new high street design studio, is supporting small businesses with a free one-hour consultation for up to 100 local small businesses in Birmingham, Manchester, Dublin and London and a £500 grant off a Nettl:Commerce online web shop before 30th January 2015.

Many of the UK’s small and medium sized companies have so far missed out on the cyber spending in December due to their lack of online presence, and according to the Department of Business, Innovation & Skills more than half of customers (55%) say they find it hard to support local businesses when they simply can’t find them online.

“Our clients tell us they know they need to sell online, but find it difficult knowing where to start. They hear about how expensive web development is and worry that they are going to get ripped off. It’s our mission to remove the black magic and mystery of ecommerce and help small businesses to just start selling online,” said Peter Gunning, CTO of Nettl.

“To show our support for SMEs, we’re offering any local business who signs up for a no-obligation consultation a £500 grant towards the cost of their web shop.”

“We’re so confident that our web shops will make a difference that we’ll even offer clients the option to pay their website over 12 months, so that with just a few orders, they can cover their costs.

“Championing small businesses is at the heart of Nettl’s ethos.”

If you are a small business in Manchester, Birmingham, London or Dublin, visit www.nettl.com to find your local studio and reference the £500 grants on offer.

small business missing online sales

Black Friday and Cyber Monday sales saw a record £1.5bn in sales.

*Black Friday online sales calculated at £810m, Cyber Monday online sales £720m according to Department of Business, Innovation & Skills

4000% growth for online purchases from mobile devices

4000% growth for online purchases from mobile devices

4000% growth for online purchases from mobile devices

Making sure your site is ready for the mobile and tablet boom, should be your priority for 2015 according to Evigo. In a recent article based on research from Capgemini, they’ve highlighted the growth of online purchases from mobiles and tablets.

Online purchases from mobile devices in 2010 accounted for a measly 1% of sales. Fast forward to 2014 and that figure has risen by 4000%, with a whopping 37% of all purchases now coming from a Smartphone or tablet.

Even more impressively, clothing purchases from Smartphones and tablets were actually 43%. In the same article they found that an estimated £25.1 billion was spent online between August and October this year, with £9.3 billion spent via smartphones and tablets.

Another growing are were click and collect items. 18% of sales during the period were for various collection services, up from 16% in the second quarter. Meaning customers are wanting to get great online prices but are more than happy to go to a location and collect their purchases if it means they can have them quicker.

£500 Grants on Offer to 100 SMEs in Need of Online Presence

If you’re missing out on part of the £9.3bn market, help is at hand. To launch Small Business Saturday, Nettl is giving grants of £500 to SME’s, to help get their online shop working for them.

http://www.nettl.com/uk/grants_on_offer_to_sme/

Many of the UK’s small and medium sized companies have so far missed out on the cyber spending in December due to their lack of online presence, and according to the Department of Business, Innovation & Skills more than half of customers (55%) say they find it hard to support local businesses when they simply can’t find them online.

If you are a small business in Manchester, Birmingham, London or Dublin, visit www.nettl.com to find your local studio and reference the £500 grants on offer.

Small business missed out on £1.5bn of online sales

Last weekend saw an entire four day weekend of phenomenal sales in the UK. However many small businesses were not prepared for the online spending spree generated by Black Friday and Cyber Monday, in figures released by the Department of Business, Innovation & Skills. 

2m small businesses missing out with online sales

The details outline that as many as 2m sole traders and small companies have missed out on the £1,530m of Cyber Weekend online sales.

Some of the biggest names in UK business saw unbelievable traffic and sales on their sites throughout the whole weekend. Online sales on Cyber Monday were an astonishing £720m, but that was trumped by £810m of online sales during Black Friday.

John Lewis noted that traffic on their site was up by 307% during a 6 hour period on Friday, and they were not alone. Many big name sites crashed due to the sheer number of customers trying to grab a bargain.

Take a look at some of the other highlights in the below graphic that we have commissioned.

small business missing online sales

Black Friday and Cyber Monday sales saw a record £1.5bn in sales.

 

“More than half of consumers (55%) say they find it hard to support small local businesses that don’t have a website or are unable to take payments online”

Department Of Business, Innovation and Skills

Is your business missing online sales because your site isn’t up to scratch? It might be too late for you to benefit from Black Friday and Cyber Monday 2014, but with the growing trend in online sales, and the increase in mobile friendly shopping, preparing your website should be high on your agenda.

We can help ensure you’re ready for Cyber Monday next year (and all the Mondays in between). We make beautiful websites and web shops that work well on mobiles.  Talk to us, book your no obligation, free consultation today.