Copán restaurant and bar, Dublin, has seen bookings and overall turnover increase since it launched its new optimised, responsive website – designed, implemented and hosted by Nettl.
75% of all booking now arrive online through Copán’s new website, a trend which is set to continue in 2015 and beyond, especially as the latest research reveals more than half of all web visits now take place from a mobile device in the UK*, and Ireland is quickly following suit.
The Central American themed establishment was looking for a visual refresh to appeal to the professional clientele it attracts, to increase functionality, speed up and increase efficiency of the booking system, and for a fully responsive system to meet the needs of today’s mobile, tech-savvy customers.
Previously, the website did not allow online bookings and was not updated regularly – which was often a turn off for potential customers. It also created more manual administration for staff and added to the workload of the bar manager and reservations team.
The new website launched in February 2015 and as a result, the number of hits to the website has also doubled in this short space of time and the business has seen even further sales growth which bosses say they are in no doubt is attributed to the impact of the new website.
General manager, Ciaran O’Flynn, says: “We wanted to overhaul the look and feel of our website, but also make it easy for customers to make reservations, review our menus and view our event schedule and photo galleries. In addition, we wanted the booking process to be integrated with our back office systems, to offer data capture options, reduce administration, while bringing an optimised, modern website to our customers.”
The fully responsive system works across mobile phones, tablets, as well as computers, and the website adapts its layout according to the type of device it is being viewed on. It also links to Copán’s social media feeds, to allow customers to interact and engage with the venue, provide feedback, post images and share experiences.
“…the website is our main source for reservations and we have incorporated this into all our marketing material.”
Ciaran adds: “The new website has certainly generated more interest and customers can browse menus and events for inspiration, plus we have recorded a 54% increase in bookings. They can also make reservations with ease, and we can run and view reports either daily, weekly, monthly, or for longer periods. We do still receive some bookings over the phone or in person, but the website is our main source for reservations and we have incorporated this into all our marketing material, to direct potential customers to our enhanced system.
“There is much more confidence in booking online, especially with the increased use of smartphones to view web content. The website is now a truly integral part of our business, it has speeded up the reservation system, enhanced efficiency and profitability across the establishment and allows us to update the events calendar and photo galleries ourselves, while providing a sleek, professional online image for Copán. It’s certainly an investment worth making as it has boosted our profits and enhanced our offering.”
Nettl of Dublin‘s Matthew Duffy says: “Copán has been a great project to work on and we are delighted that the site has led to such a significant increase in bookings and turnover.
“Since launching Nettl last year we’ve lost count of the number of times new clients have told us they have been meaning to sort out their website. Now, it’s more important than ever for restaurants and bars to recognise the benefits of responsive websites to suit the changing needs of today’s consumers, particularly as Google now ranks mobile-friendly websites higher within searches as of 21st April.
“Websites are one of the most crucial assets for any business, especially within the hospitality industry, and it’s important for customers to be able to view all the information on any device. As consumers become more savvy, convenience and ease of use becomes critical – if you can’t make a restaurant reservation within a couple of swipes on your phone you’ll move on, it’s as simple as that.”
The popular restaurant and late night bar is a thriving business and it approached new Dublin-based web studio, nettl.com to carry out a complete overhaul of the company’s website in response to changes in customer booking habits.