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The folder of secrets

She thrusts the envelope into his hand
Business he so desperately wants to land
Top Secret, in red ink and substantial type
The answer’s inside, it better be right
His throat runs dry, palms turn to sweat
Time to celebrate, or a day to forget?
Unpeeling a corner, mouth slightly unfurls
Can’t quite believe it, he clutches his pearls
Glimpse of the signature, glistening and fresh
The deal is done, delivered in the flesh
Unlike those others, who merely pressed send
This winner selected, when he refused to blend
Proposals gain gravitas, wrapped in a folder
More persuasive in the eye of the beholder
Great, he pondered, nibbling his lip with a chew
Now, to learn all those things, he said he could do

Imagine you asked for a quote from a business you wanted to buy from. They said they’d get back to you. They didn’t.
How often does that happen? Maybe they did email a quote. Then what? Never hear from them again? You’re wondering, how much did they really want my business?

It’s crazy. We all spend money on advertising and marketing to generate enquiries. If we don’t properly follow up on those enquiries, how do we expect them to turn into customers?

What if that was your business taking the enquiry? Perhaps you reply to email enquiries in a few hours. Great. Then what? Chances are, the enquirer also got quotes from your competitors.

How do you increase your chances of winning?

“MAYBE THEY’RE JUST NOT THAT INTO YOU”

“But only one of them asked for the order…”

Here’s the secret. If you follow up, you might be the only one who does.
Think about it. Would you choose a business who was disinterested at the quote stage? If they’re sluggish then, how responsive will they be when you’ve paid them to work for you?

A quote in the post is good. But it can work harder. Use a folder. A beautiful folder. It gives you gravitas. You’ll look impressive. Use the inside to sell your benefits. Why should they choose you? Fill with photos of other projects, awards or client reviews, to help you win the order.

In September, you can power-dress your documents for less. Save £50 across our folder range.