{"id":26114,"date":"2020-08-07T13:58:17","date_gmt":"2020-08-07T12:58:17","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?page_id=26114"},"modified":"2024-03-15T11:56:10","modified_gmt":"2024-03-15T11:56:10","slug":"seo-academy","status":"publish","type":"page","link":"https:\/\/www.nettl.com\/ie\/seo-academy\/","title":{"rendered":"SEO Academy"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4afrh0wz-b6bd907c3b0bd25d53c46b033929d161\">\n.avia-section.av-4afrh0wz-b6bd907c3b0bd25d53c46b033929d161{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-4afrh0wz-b6bd907c3b0bd25d53c46b033929d161 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='freeaudit'  class='avia-section av-4afrh0wz-b6bd907c3b0bd25d53c46b033929d161 main_color avia-section-huge avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26114'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4a7jovkz-d076ce7de195577a41d2f8f86125ce63\">\n.flex_column.av-4a7jovkz-d076ce7de195577a41d2f8f86125ce63{\nborder-radius:0px 0px 0px 0px;\npadding:40px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4a7jovkz-d076ce7de195577a41d2f8f86125ce63 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-49uzkasj-a4e85f4301f0dc662b7c860eaac121f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock local-experts'  itemprop=\"text\" ><h1 style=\"text-align: left;\"><b>SEO TRAINING FOR BEGINNERS<br \/>\n<\/b><\/h1>\n<h2 style=\"text-align: left;\"><em>Learn what this SEO thing is all about.<\/em><\/h2>\n<p><strong>Now more than ever, people are searching online to find the right place to buy. It has never been more important to understand and implement SEO on your website. So that you get found in search results to drive more enquiries through your business.<\/strong><\/p>\n<p>Having a strong online presence is so important for the success of any business. Search Engine Optimisation (SEO) plays a crucial role in ensuring that a business&#8217;s website ranks well in search engine results pages (SERPs). Understanding SEO enables business owners to optimise their website&#8217;s content, structure, and overall online strategy to increase visibility and attract more organic traffic. With over 90% of online experiences beginning with a search engine, businesses cannot afford to overlook the importance of SEO. By investing some time in SEO training and learning about SEO techniques such as keyword research, on-page optimisation, link building, and content creation, business owners like you can effectively compete in their respective industries and reach their target audience more effectively.<\/p>\n<p>Mastering SEO empowers business owners to stay ahead of competitors in the highly competitive digital landscape. As more consumers turn to search engines to find products, services, and solutions to their needs, businesses that appear prominently in search results are more likely to capture the attention and trust of potential customers. By investing time and resources into SEO education, business owners can reduce their reliance on paid advertising and create a sustainable source of organic traffic that yields higher returns on investment in the long run. Additionally, understanding SEO enables business owners to adapt to the ever-evolving algorithms and trends of search engines, ensuring that their website remains relevant and visible amidst continuous changes in the digital marketing landscape. Ultimately, by incorporating SEO knowledge into their business strategies, owners can drive growth, increase brand awareness, and foster stronger connections with their target audience.<\/p>\n<p>Our SEO training sessions are usually reserved for our existing SEO subscribers, but given the significant increase in demand for SEO we thought it would be useful to open these up to every Nettl customer to help businesses boost their online presence.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdj0jh9h-ac5054785c853040047fae5d9fab0238\">\n#top .hr.hr-invisible.av-kdj0jh9h-ac5054785c853040047fae5d9fab0238{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kdj0jh9h-ac5054785c853040047fae5d9fab0238 hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-kdj0ib1d-02d9fc2a995e8fe141bc506ebfe271f0-wrap avia-button-left  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><a href='#audit'  class='avia-button av-kdj0ib1d-02d9fc2a995e8fe141bc506ebfe271f0 av-link-btn avia-icon_select-yes-right-icon avia-size-medium avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >GET FREE AUDIT<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue8e7' data-av_iconfont='fontawesome'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-48vm8jb7-ef9965b9d8199bd26c35803609ead66c\">\n.flex_column.av-48vm8jb7-ef9965b9d8199bd26c35803609ead66c{\nborder-radius:0px 0px 0px 0px;\npadding:20px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-48vm8jb7-ef9965b9d8199bd26c35803609ead66c av_one_half  avia-builder-el-5  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-kdiy2oid-404221e6006bd30a5410479ba8e3c292 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Session 17 : Creating SEO Guidelines<\/h2>\n<p>Aired on Thursday 8th April 2021 &#8211; Watch on catch-up below.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdiy1lwb-354497e9d3cf263fcbdfd07de92c9aae\">\n.avia-video.av-kdiy1lwb-354497e9d3cf263fcbdfd07de92c9aae{\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/08\/academyvideoscreen.png);\n}\n<\/style>\n<div  class='avia-video av-kdiy1lwb-354497e9d3cf263fcbdfd07de92c9aae avia-video-16-9 av-preview-image avia-video-confirm_all av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/player.vimeo.com\/video\/543164748'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe src=\"https:\/\/player.vimeo.com\/video\/543164748?dnt=1&amp;app_id=122963&autoplay=1&loop=0&controls=1&muted=0\" width=\"1280\" height=\"720\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kdiy2oid-2-b9b25204ad4e95328329aba02b412769 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4afrh0wz-3-048fe3d49f3104a8396763f11ed1fc01\">\n.avia-section.av-4afrh0wz-3-048fe3d49f3104a8396763f11ed1fc01{\nbackground-color:#eeeeee;\nbackground-image:unset;\n}\n.avia-section.av-4afrh0wz-3-048fe3d49f3104a8396763f11ed1fc01 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#eeeeee;\n}\n<\/style>\n<div id='freeaudit'  class='avia-section av-4afrh0wz-3-048fe3d49f3104a8396763f11ed1fc01 main_color avia-section-huge avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26114'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kdiy2oid-1-ebe1482cfbc1c53ba3f67ac07c9f47ae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Catch up on our previous free SEO webinars<\/h2>\n<\/div><\/section>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-even  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-56567 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_fourth first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/www.nettl.com\/ie\/7-stages-search\/' data-rel='slide-1' class='slide-image' title='7 Stages of Search Marketing'><img decoding=\"async\" fetchpriority=\"high\" width=\"300\" height=\"300\" src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/10\/Search-Marketing-Featured-300x300.jpg\" class=\"wp-image-56568 avia-img-lazy-loading-not-56568 attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/10\/Search-Marketing-Featured-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/10\/Search-Marketing-Featured-1030x1030.jpg 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/10\/Search-Marketing-Featured-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/10\/Search-Marketing-Featured-768x768.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/10\/Search-Marketing-Featured-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/10\/Search-Marketing-Featured-180x180.jpg 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/10\/Search-Marketing-Featured-705x705.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/10\/Search-Marketing-Featured.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.nettl.com\/ie\/7-stages-search\/' title='7 Stages of Search Marketing'>7 Stages of Search Marketing<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.nettl.com\/ie\/category\/blog\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/category\/seo\/\" rel=\"tag\">SEO<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/category\/seo-console\/\" rel=\"tag\">SEO Console<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >If people search online for the things that you do, then Search Marketing is for you! Learn more from our 7 stages of Search Marketing guide.<div class=\"read-more-link\"><a href=\"https:\/\/www.nettl.com\/ie\/7-stages-search\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-10-31T14:45:28+00:00\" >October 31, 2024<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/10\/Search-Marketing-Featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1080<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1080<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Ashley Cockerill<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/04\/nettl-header-logo-smallest.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Ashley Cockerill<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-07T13:58:17+01:00\" >2024-10-31 14:45:28<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-10-31 14:45:28<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>7 Stages of Search Marketing<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-56195 slide-entry-overview slide-loop-2 slide-parity-even  av_one_fourth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/www.nettl.com\/ie\/march-2024-update\/' data-rel='slide-1' class='slide-image' title='Google&#8217;s March 2024 Core Update'><img decoding=\"async\" fetchpriority=\"high\" width=\"300\" height=\"300\" src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/03\/March-Update-featured-image-300x300.jpg\" class=\"wp-image-56198 avia-img-lazy-loading-not-56198 attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/03\/March-Update-featured-image-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/03\/March-Update-featured-image-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/03\/March-Update-featured-image-768x768.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/03\/March-Update-featured-image-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/03\/March-Update-featured-image-180x180.jpg 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/03\/March-Update-featured-image-705x705.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/03\/March-Update-featured-image.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.nettl.com\/ie\/march-2024-update\/' title='Google&#8217;s March 2024 Core Update'>Google&#8217;s March 2024 Core Update<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.nettl.com\/ie\/category\/blog\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/category\/seo\/\" rel=\"tag\">SEO<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Excellent. Google\u2019s most significant CORE ALGORITHM UPDATE since Penguin and Panda. Once again we're seeing seismic changes to the SEO landscape. Has your website been affected? Our latest post explains how you can tell and what you should be doing.<div class=\"read-more-link\"><a href=\"https:\/\/www.nettl.com\/ie\/march-2024-update\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-03-21T15:25:13+00:00\" >March 21, 2024<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/03\/March-Update-featured-image.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Daryl Edgecombe<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/04\/nettl-header-logo-smallest.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Daryl Edgecombe<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-07T13:58:17+01:00\" >2024-03-21 15:25:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-03-21 16:05:05<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Google&#8217;s March 2024 Core Update<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-27288 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_fourth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/www.nettl.com\/ie\/google-algorithm-updates\/' data-rel='slide-1' class='slide-image' title='Rumble in the Google Rankings'><img decoding=\"async\" fetchpriority=\"high\" width=\"300\" height=\"300\" src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/06\/Rumble23-1080x1080-1-300x300.jpg\" class=\"wp-image-28827 avia-img-lazy-loading-not-28827 attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/06\/Rumble23-1080x1080-1-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/06\/Rumble23-1080x1080-1-1030x1030.jpg 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/06\/Rumble23-1080x1080-1-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/06\/Rumble23-1080x1080-1-768x768.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/06\/Rumble23-1080x1080-1-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/06\/Rumble23-1080x1080-1-180x180.jpg 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/06\/Rumble23-1080x1080-1-705x705.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/06\/Rumble23-1080x1080-1.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.nettl.com\/ie\/google-algorithm-updates\/' title='Rumble in the Google Rankings'>Rumble in the Google Rankings<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.nettl.com\/ie\/category\/blog\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/category\/seo\/\" rel=\"tag\">SEO<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Google recently unleashed a major update. Potentially shaking up where you appear on Google. Here are 3 things you should do, when dealing with an algorithm aftermath.<div class=\"read-more-link\"><a href=\"https:\/\/www.nettl.com\/ie\/google-algorithm-updates\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-04-18T09:31:00+01:00\" >April 18, 2023<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/06\/Rumble23-1080x1080-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1080<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1080<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Daryl Edgecombe<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/04\/nettl-header-logo-smallest.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Daryl Edgecombe<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-07T13:58:17+01:00\" >2023-04-18 09:31:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-03-21 16:12:12<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Rumble in the Google Rankings<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-28218 slide-entry-overview slide-loop-4 slide-parity-even  post-entry-last  av_one_fourth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/www.nettl.com\/ie\/back-to-cool\/' data-rel='slide-1' class='slide-image' title='Back to Cool'><img decoding=\"async\" fetchpriority=\"high\" width=\"300\" height=\"300\" src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/08\/Back-to-Cool-Nettl-300x300.jpg\" class=\"wp-image-28231 avia-img-lazy-loading-not-28231 attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/08\/Back-to-Cool-Nettl-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/08\/Back-to-Cool-Nettl-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/08\/Back-to-Cool-Nettl-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/08\/Back-to-Cool-Nettl-180x180.jpg 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/08\/Back-to-Cool-Nettl.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.nettl.com\/ie\/back-to-cool\/' title='Back to Cool'>Back to Cool<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.nettl.com\/ie\/category\/blog\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/category\/branding\/\" rel=\"tag\">Branding<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/category\/christmas\/\" rel=\"tag\">Christmas<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/category\/exhibitions\/\" rel=\"tag\">Exhibitions<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/category\/fabric-displays\/\" rel=\"tag\">Fabric Displays<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/category\/printing\/\" rel=\"tag\">Printing<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/category\/seo\/\" rel=\"tag\">SEO<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Expo season is approaching. Cyber holidays are coming. We\u2019re counting down to Christmas. To capitalise on the months ahead, get back to cool.<div class=\"read-more-link\"><a href=\"https:\/\/www.nettl.com\/ie\/back-to-cool\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-09-01T09:54:04+01:00\" >September 1, 2022<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/08\/Back-to-Cool-Nettl.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>500<\/span>\n\t\t\t\t\t\t<span itemprop='width'>500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Ashley Cockerill<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/04\/nettl-header-logo-smallest.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Ashley Cockerill<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-07T13:58:17+01:00\" >2022-09-01 09:54:04<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2022-09-05 09:44:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Back to Cool<\/span><\/span><\/span><\/article><\/div><\/div><div class='pagination-wrap pagination-slider'><nav 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av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26114'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":163,"featured_media":26117,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-26114","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Training with Nettl Academy | SEO Lessons &amp; Webinars<\/title>\n<meta name=\"description\" content=\"Looking to boost your website visibility? Browse a collection of SEO webinars from the Nettl Academy and start your journey to more traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/seo-academy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Training with Nettl Academy | SEO Lessons &amp; Webinars\" \/>\n<meta property=\"og:description\" content=\"Looking to boost your website visibility? 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