{"id":10523,"date":"2017-04-20T12:53:57","date_gmt":"2017-04-20T11:53:57","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=10523"},"modified":"2017-05-09T15:22:55","modified_gmt":"2017-05-09T14:22:55","slug":"12-worst-election-promo-blunders","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/12-worst-election-promo-blunders\/","title":{"rendered":"12 of the worst election promo blunders"},"content":{"rendered":"<p><strong>1. The curse of the ill positioned fold<\/strong><br \/>\nIf you&#8217;re going to have a large headline or name crossing a fold on your campaign leaflet, try it out before you print 500,000 of them.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Unfortunate fold in Tory Matthew Hancock&#8217;s election leaflet for West Suffolk <a href=\"http:\/\/t.co\/KGSmwq2yQL\">pic.twitter.com\/KGSmwq2yQL<\/a><\/p>\n<p>\u2014 Nicholas da Costa (@nick_dacosta) <a href=\"https:\/\/twitter.com\/nick_dacosta\/status\/588956798767489024\">April 17, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>2. The &#8220;Edstone&#8221;<\/strong><br \/>\nThe stone containing Labour&#8217;s manifesto became a source of near universal ridicule. It was compared to the stone tablets in the story of Moses and the Ten Commandments, and to a cemetery headstone. In a matter of hours Twitter users had declared it the &#8220;EdStone&#8221;.<\/p>\n<p><a title=\"By Coneyscastle (Own work) [CC BY-SA 4.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/4.0)], via Wikimedia Commons\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File%3AEdstone.jpg\"><img decoding=\"async\" data-src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/7\/73\/Edstone.jpg\" alt=\"Edstone\" width=\"620\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/p>\n<p><strong>3. Bringing Germany to England<\/strong><br \/>\nBeware of using stock photography. The green fields and rolling hills were actually photographed outside the German city of Weimar, birthplace of the famously doomed 20th Century government, defined by economic catastrophe and subsequently replaced by the Nazi party.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10528 lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/04\/road-to-recovery-conservative-party-poster.jpg\" alt=\"\" width=\"620\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/04\/road-to-recovery-conservative-party-poster.jpg 600w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/04\/road-to-recovery-conservative-party-poster-80x40.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/04\/road-to-recovery-conservative-party-poster-300x150.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/04\/road-to-recovery-conservative-party-poster-450x225.jpg 450w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\n<p><strong>4. Don&#8217;t contradict yourself.<\/strong><br \/>\nVoters won&#8217;t take you seriously if you don&#8217;t have a clear message.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/Ukip?src=hash\">#Ukip<\/a> confusion. Fools. <a href=\"http:\/\/t.co\/pTO5Mj5iXH\">pic.twitter.com\/pTO5Mj5iXH<\/a><\/p>\n<p>\u2014 Geoffrey (@Geoffrey_M_B) <a href=\"https:\/\/twitter.com\/Geoffrey_M_B\/status\/589697698560868352\">April 19, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>4. David Cameron forgets which football team he pretends to support<\/strong><br \/>\nDuring a speech on diversity, David Cameron accidentally dubbed himself a West Ham fan despite normally claiming to support Aston Villa. That was awkward.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/0H_vgFcs1bk\" width=\"620\" height=\"349\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>6. Ukip loses election because candidate didn\u2019t spell party name correctly<\/strong><br \/>\nIt is believed the Ukip hopeful, who has not been identified, wrote \u2018UKIP\u2019 as the name of their party on the paperwork. Strict Electoral Commission rules state the candidate should have written \u2018UK Independence Party\u2019, as the name of the party must be written in full. As a result, Labour\u2019s Liz Smith won the election by default with a grand total of zero votes.<\/p>\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/media.giphy.com\/media\/3og0INyCmHlNylks9O\/giphy.gif\" width=\"480\" height=\"300\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>7. The bigoted woman<\/strong><br \/>\nGordon Brown is overheard describing an exchange he had with a female voter as a &#8220;disaster&#8221; and calling her a &#8220;bigoted woman&#8221;.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/jFl_evwML2M\" width=\"620\" height=\"349\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>8. Is your message ambiguous?<\/strong><br \/>\nGet a second opinion before you commit to a design layout to make sure it can&#8217;t be interpreted in an unfortunate way!<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">I&#8217;m not a huge fan of them either, Simon, but isn&#8217;t that a bit extreme? <a href=\"http:\/\/t.co\/6qbtMyf6Iz\">pic.twitter.com\/6qbtMyf6Iz<\/a><\/p>\n<p>\u2014 Scott Hoad (@ScottHoad) <a href=\"https:\/\/twitter.com\/ScottHoad\/status\/589486607566295040\">April 18, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>9. Make yourself look friendly.<\/strong><br \/>\nIf you&#8217;re using a photograph of yourself on your election marketing, make sure it doesn&#8217;t scare away the voters.<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/irishelectionliterature.files.wordpress.com\/2011\/08\/blair83a.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p><strong>10. Always check your spelling and grammar.<\/strong><br \/>\nObviously.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">UKIP never fail to impress&#8230; (a leaflet marked by an English teacher in Frome) <a href=\"http:\/\/t.co\/k5KE9wItRt\">pic.twitter.com\/k5KE9wItRt<\/a><\/p>\n<p>\u2014 Leanne (@leanne_bisatt) <a href=\"https:\/\/twitter.com\/leanne_bisatt\/status\/589016029302513664\">April 17, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>11. Beware of placeholder text.<\/strong><br \/>\nIt&#8217;s best if you replace these bits with your own words.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/telfordlive\">@telfordlive<\/a> perhaps we have to help <a href=\"https:\/\/twitter.com\/trinagilman\">@trinagilman<\/a> with a strapline as <a href=\"https:\/\/twitter.com\/TandWLabour\">@TandWLabour<\/a> seem to be struggling <a href=\"https:\/\/twitter.com\/hashtag\/leafletfail?src=hash\">#leafletfail<\/a> <a href=\"http:\/\/t.co\/C74uEqbP6w\">pic.twitter.com\/C74uEqbP6w<\/a><\/p>\n<p>\u2014 Emma Thomas (@EmmaGreenow) <a href=\"https:\/\/twitter.com\/EmmaGreenow\/status\/585727531946483714\">April 8, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>12. Vote Name Surname.<\/strong><\/p>\n<p>Having the candidate\u2019s name on any promotional material is quite important<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">My local Tory candidate&#8217;s leaflet came today. I certainly will vote for a candidate with a name AND a surname. <a href=\"http:\/\/t.co\/5yDm9rYi0c\">pic.twitter.com\/5yDm9rYi0c<\/a><\/p>\n<p>\u2014 William Nicholson (@willnich) <a href=\"https:\/\/twitter.com\/willnich\/status\/590813160644415488\">April 22, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&hellip;<\/p>\n","protected":false},"author":4,"featured_media":11220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,436],"tags":[],"class_list":["post-10523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blunders"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 of the worst election 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