{"id":11532,"date":"2022-06-20T11:33:00","date_gmt":"2022-06-20T10:33:00","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=11532"},"modified":"2022-06-21T15:09:37","modified_gmt":"2022-06-21T14:09:37","slug":"trust","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/trust\/","title":{"rendered":"E-commerce online trust checklist"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-cec27edd98c38bf1566ee597dac0e08e\">\n.avia-section.av-m6p6uk1-cec27edd98c38bf1566ee597dac0e08e{\nbackground-color:#e4e9d2;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/06\/Trust-checklist-background-medium-1920x1080-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-cec27edd98c38bf1566ee597dac0e08e main_color avia-section-default avia-no-border-styling  avia-builder-el-0  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avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/06\/Trust-logo-450.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-476f7e31e862322d20f9f7b8d8330794 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-11532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Building Trust Online<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Build it, and they will buy.<\/h2>\n<p>Alas, no. Excelling in e-commerce is not just about having a pretty shop with amazing images and decadent descriptions.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/ie\/merchandising-online-store\/\" target=\"_blank\" rel=\"noopener\">That helps.<\/a> But there are typically only 3 reasons why someone won\u2019t buy.<\/p>\n<ul>\n<li>They don\u2019t need it right now<\/li>\n<li>They can\u2019t afford it right now<\/li>\n<li>Or they don\u2019t trust you.<\/li>\n<\/ul>\n<p>Today, we\u2019re going to deal with the last point.<\/p>\n<p>It&#8217;s an important one. <a href=\"https:\/\/www.cigionline.org\/internet-survey\" target=\"_blank\" rel=\"noopener\">Because research found<\/a> that 49% of shoppers lack trust in online stores.<\/p>\n<p><a href=\"https:\/\/www.uxmatters.com\/mt\/archives\/2011\/07\/building-trust-on-ecommerce-home-pages.php\" target=\"_blank\" rel=\"noopener\">One study claimed<\/a>\u00a0customers will abandon 70% of online purchases due to a lack of trust.<\/p>\n<p>So what can we do to help reassure those wobblers?<\/p>\n<p>Let&#8217;s look at tips to radiate trust and credibility vibes throughout our website.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-67c00133c4b41e320374b03e1e216aca\">\n.avia-image-container.av-h2771v5-67c00133c4b41e320374b03e1e216aca img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-67c00133c4b41e320374b03e1e216aca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-67c00133c4b41e320374b03e1e216aca av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/06\/green-trolley-man-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Real shop vs web shop<\/h2>\n<p>There are lots of indicators in the real world in regards to trust.<\/p>\n<p>When you visit a shop, you can see what the place is like.<\/p>\n<p>Would you feel different if the luxury watch shop you\u2019re about to visit is a garage at the back of a semi?<\/p>\n<p>You get to meet sales assistants in a real store. If they are friendly and helpful then that alone can help to build trust.<\/p>\n<p>But you\u2019ll also feel more confident about making a purchase if you believe you can pop back in, should you get any issues.<\/p>\n<p>What\u2019s more, unless you\u2019re particularly important or your shopping habits are rather niche, you will probably notice other people shopping at the same time as you.<\/p>\n<p>It\u2019s human nature to find this reassuring.<\/p>\n<p><em><strong>But is it really all that different online?<\/strong><\/em><\/p>\n<p>It\u2019s certainly a lot trickier to see this kind of stuff in cyberspace but there is still plenty we can do to send out the same reassuring signals.<\/p>\n<p>We&#8217;ve curated a collection of 7 secret weapons to help you establish trust online.<\/p>\n<p>Shall we walk?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11nvjzj-0960cc4c3f1a44e6088d30ce7d755d7c\">\n.av_font_icon.av-11nvjzj-0960cc4c3f1a44e6088d30ce7d755d7c{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-11nvjzj-0960cc4c3f1a44e6088d30ce7d755d7c .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-11nvjzj-0960cc4c3f1a44e6088d30ce7d755d7c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue866' data-av_iconfont='fontawesome' ><\/span><\/span> #1 Appearance<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-87cdd2e393df03ce650fa56b1d091863\">\n.avia-image-container.av-h2771v5-87cdd2e393df03ce650fa56b1d091863 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-87cdd2e393df03ce650fa56b1d091863 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-87cdd2e393df03ce650fa56b1d091863 av-styling- avia-align-  avia-builder-el-20  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11550 avia-img-lazy-loading-not-11550 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/online-shop-appearance.jpg\" alt='webshop appearance, image of run down shop' title='online-shop-appearance'  height=\"720\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/online-shop-appearance.jpg 1080w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/online-shop-appearance-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/online-shop-appearance-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/online-shop-appearance-768x512.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/online-shop-appearance-1030x687.jpg 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/online-shop-appearance-705x470.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/online-shop-appearance-450x300.jpg 450w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Perception is reality and appearance is everything.<\/p>\n<p>You\u2019ll have felt the almost subliminal vibes you get when you approach a shop that\u2019s not quite up to scratch.\u00a0<em>Hmm, on second thoughts\u2026<\/em><\/p>\n<div>The same instincts apply online.<\/div>\n<div><\/div>\n<div>An unprofessional design leads to users bouncing right off your homepage in seconds.<\/div>\n<div><\/div>\n<div>In fact, <a href=\"http:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/01449290500330448\" target=\"_blank\" rel=\"noopener noreferrer\">studies show<\/a>\u00a0users only need\u00a0<strong>50 milliseconds<\/strong>\u00a0(that\u2019s just\u00a00.05 seconds) to form an opinion on your website.<\/div>\n<div><\/div>\n<div>If they don\u2019t get the right vibes in those split seconds, they\u2019ll be jumping ship, sharpish.<\/div>\n<p>Quality design doesn\u2019t have to be expensive.<\/p>\n<p>Sure, it might cost more than getting your neighbour\u2019s son\u2019s mate at the rugby club to knock something together.<\/p>\n<p>But as the famous saying goes&#8230;<\/p>\n<p><strong><em>\u201cIf you think it\u2019s expensive to hire a professional to do the job, wait until you hire an amateur.\u201d<\/em><\/strong>\u00a0Red Adair.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xacmy7-d77c02bcf9deef9813c8e262468b64ee\">\n.av_font_icon.av-1xacmy7-d77c02bcf9deef9813c8e262468b64ee{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1xacmy7-d77c02bcf9deef9813c8e262468b64ee .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1xacmy7-d77c02bcf9deef9813c8e262468b64ee avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf276' data-av_iconfont='fontawesomeregular' ><\/span><\/span> What works on the high street?<\/h3>\n<ul>\n<li>Decent part of town<\/li>\n<li>Great signage<\/li>\n<li>Attractive window displays<\/li>\n<li>Nice shop design<\/li>\n<li>Other customers<\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p0b1in-563369134b9de131b5a08ba565e8c387\">\n.av_font_icon.av-1p0b1in-563369134b9de131b5a08ba565e8c387{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1p0b1in-563369134b9de131b5a08ba565e8c387 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1p0b1in-563369134b9de131b5a08ba565e8c387 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' ><\/span><\/span> What works online?<\/h3>\n<ul>\n<li>Instantly recognisable<\/li>\n<li>Quality branding<\/li>\n<li>Professional design<\/li>\n<li>Not too many fonts or colours<\/li>\n<li>Loads quickly<\/li>\n<li>Looks good across multiple devices<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tlr0wf-806cc339b846ff5911235799d0786068\">\n.av_font_icon.av-tlr0wf-806cc339b846ff5911235799d0786068{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-tlr0wf-806cc339b846ff5911235799d0786068 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-tlr0wf-806cc339b846ff5911235799d0786068 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue856' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Maintenance<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9d7bd052358fbf51886e8b6887706d45\">\n.avia-image-container.av-h2771v5-9d7bd052358fbf51886e8b6887706d45 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9d7bd052358fbf51886e8b6887706d45 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9d7bd052358fbf51886e8b6887706d45 av-styling- avia-align-  avia-builder-el-30  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11557 avia-img-lazy-loading-not-11557 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/oranges.jpg\" alt='oranges to reflect fresh content' title='oranges'  height=\"720\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/oranges.jpg 1080w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/oranges-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/oranges-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/oranges-768x512.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/oranges-1030x687.jpg 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/oranges-705x470.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/oranges-450x300.jpg 450w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>You walk up to a cake shop, intending to have a chat about a pug-shaped gluten-free birthday cake for granny.<\/p>\n<p>But something&#8217;s not quite right.<\/p>\n<p>There\u2019s rubbish outside and the windows are dirty.<\/p>\n<p>The dusty cakes on display in the window are halloween themed. It\u2019s June.<\/p>\n<p>Inside, there are boxes everywhere. Empty shelves and faded posters on the wall.<\/p>\n<p>The person you need to speak to is unavailable right now and everyone seems unsure when they might be back.<\/p>\n<p>It&#8217;s ok though. You can read last some old magazines while you wait. Eek.<\/p>\n<p>You\u2019ll want to avoid any similar stench of uncertainty online.<\/p>\n<p>Regularly maintaining the site and adding fresh content makes our online shop look open and ship shape.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1anei3z-0986f6343224440b8da90ff6e220a8ab\">\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1anei3z-0986f6343224440b8da90ff6e220a8ab avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf276' data-av_iconfont='fontawesomeregular' ><\/span><\/span> What works on the high street?<\/h3>\n<ul>\n<li>Availability<\/li>\n<li>Clean and tidy environment<\/li>\n<li>Up-to-date products \/ literature<\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3h1rj-50fd332605a98ab72af77a3102772d67\">\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-w3h1rj-50fd332605a98ab72af77a3102772d67 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' ><\/span><\/span> What works online?<\/h3>\n<ul>\n<li>Up-to-date website content<\/li>\n<li>Fresh blog posts<\/li>\n<li>Online availability<\/li>\n<li>Accurate opening times<\/li>\n<li>Regular audits to fix any broken links<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbzf67-9b8103c7cd880a846d822e007a8a4c67\">\n.av_font_icon.av-kbzf67-9b8103c7cd880a846d822e007a8a4c67{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-kbzf67-9b8103c7cd880a846d822e007a8a4c67 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-kbzf67-9b8103c7cd880a846d822e007a8a4c67 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue984' data-av_iconfont='fontawesome' ><\/span><\/span> #3 Availability<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-0139eac2566cf9c598c13cd4f02b4c8d\">\n.avia-image-container.av-h2771v5-0139eac2566cf9c598c13cd4f02b4c8d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-0139eac2566cf9c598c13cd4f02b4c8d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-0139eac2566cf9c598c13cd4f02b4c8d av-styling- avia-align-  avia-builder-el-41  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11559 avia-img-lazy-loading-not-11559 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/reception.jpg\" alt='lady on the phone demonstrating webshop availability' title='reception'  height=\"711\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/reception.jpg 1080w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/reception-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/reception-300x198.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/reception-768x506.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/reception-1030x678.jpg 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/reception-705x464.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/reception-450x296.jpg 450w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-42  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ever walked into a shop where there\u2019s a little bell on the counter?<\/p>\n<p>\u2018Ring for assistance\u2019. No problem. Ding. Nothing.<\/p>\n<p>Polite wait because we\u2019re British. Ding, ding. Nothing.<\/p>\n<p>There doesn\u2019t appear to be anyone here. Hello??<\/p>\n<p>Sounds a bit off-putting, right?<\/p>\n<p>So, on your website, make sure there are ample ways to get in touch.<\/p>\n<p>That could be as simple as a <strong>prominent phone number<\/strong>, <strong>social media links<\/strong>, or <strong>live chat<\/strong>.<\/p>\n<p>Live chat especially can be an incredibly powerful way to convert online browsers into buyers.<\/p>\n<p>In fact, live chat comes out top in client satisfaction surveys every time. People just prefer it.<\/p>\n<p>Just make sure you\u2019ve the resources (or clever software) to power it.<\/p>\n<p>Be present, respond quickly.<\/p>\n<p>Like Yoda says \u201cDo, or do not. There is no try\u201d.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1anei3z-0986f6343224440b8da90ff6e220a8ab\">\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1anei3z-0986f6343224440b8da90ff6e220a8ab avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf276' data-av_iconfont='fontawesomeregular' ><\/span><\/span> What works on the high street?<\/h3>\n<ul>\n<li>Open when you expect it to be<\/li>\n<li>Attentive, friendly but unobtrusive sales assistants<\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3h1rj-50fd332605a98ab72af77a3102772d67\">\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-w3h1rj-50fd332605a98ab72af77a3102772d67 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' ><\/span><\/span> What works online?<\/h3>\n<ul>\n<li>Easy to find phone number<\/li>\n<li>Consistent address details<\/li>\n<li>Active live chat function<\/li>\n<li>Responsive social media<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-48  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3\">\n.av_font_icon.av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Security<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-51  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-8656c68dfa6e89d64285e723c4e612e2\">\n.avia-image-container.av-h2771v5-8656c68dfa6e89d64285e723c4e612e2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-8656c68dfa6e89d64285e723c4e612e2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-8656c68dfa6e89d64285e723c4e612e2 av-styling- avia-align-  avia-builder-el-52  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11574 avia-img-lazy-loading-not-11574 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/helmet.jpg\" alt='helmet metaphor. Security, trust, protection' title='helmet'  height=\"721\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/helmet.jpg 1080w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/helmet-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/helmet-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/helmet-768x513.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/helmet-1030x688.jpg 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/helmet-705x471.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/helmet-450x300.jpg 450w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-53  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In the real world, you expect a level of security in a store.<\/p>\n<p>Similarly online, you expect a website to be safe.<\/p>\n<p>Clearly that means no nasty pop ups or malware.<\/p>\n<p>It\u2019s important to keep your website build up-to-date to stamp out vulnerabilities. Our <a href=\"https:\/\/www.nettl.com\/ie\/care-plans\/\" target=\"_blank\" rel=\"noopener\">Nettl care plans<\/a> can help with this.<\/p>\n<p>But more commonly we\u2019re talking about keeping your data safe.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/ie\/gdpr-start-here\/\" target=\"_blank\" rel=\"noopener\">GDPR<\/a> plays an important part of course.<\/p>\n<p>We need to take care of personal details and credit card information.<\/p>\n<p>Having an <a href=\"https:\/\/www.nettl.com\/ie\/ssl-certificate-i-need-one\/\" target=\"_blank\" rel=\"noopener\">SSL certificate<\/a> installed on your site ensures you keep sensitive data safe.<\/p>\n<p>It also stops Google Chrome issuing a warning that your site is insecure, which can happen if you do not have SSL.<\/p>\n<p>Use modern, recognised payment gateways to gain people\u2019s trust.<\/p>\n<p>Many of the most popular payment methods are free to install.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-55  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1anei3z-0986f6343224440b8da90ff6e220a8ab\">\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1anei3z-0986f6343224440b8da90ff6e220a8ab avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf276' data-av_iconfont='fontawesomeregular' ><\/span><\/span> What works on the high street?<\/h3>\n<ul>\n<li>Modern equipment<\/li>\n<li>Real people<\/li>\n<li>Accept major payment methods<\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3h1rj-50fd332605a98ab72af77a3102772d67\">\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-w3h1rj-50fd332605a98ab72af77a3102772d67 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' ><\/span><\/span> What works online?<\/h3>\n<ul>\n<li>SSL certificate<\/li>\n<li>Trusted payment gateways<\/li>\n<li>Keeping the site up-to-date<\/li>\n<li>GDPR compliant<\/li>\n<li>Legal policies<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-59  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-167b1jj-468e4b0c550013ebe2e61e80653a2d97\">\n.av_font_icon.av-167b1jj-468e4b0c550013ebe2e61e80653a2d97{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-167b1jj-468e4b0c550013ebe2e61e80653a2d97 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-167b1jj-468e4b0c550013ebe2e61e80653a2d97 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello' ><\/span><\/span> #5 Social proof<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-62  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-f110dfaae26b4d2c9ad158d1a828e0e5\">\n.avia-image-container.av-h2771v5-f110dfaae26b4d2c9ad158d1a828e0e5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-f110dfaae26b4d2c9ad158d1a828e0e5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-f110dfaae26b4d2c9ad158d1a828e0e5 av-styling- avia-align-  avia-builder-el-63  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11572 avia-img-lazy-loading-not-11572 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/sheep-1.jpg\" alt='' title='sheep'  height=\"650\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/sheep-1.jpg 1080w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/sheep-1-80x48.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/sheep-1-300x181.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/sheep-1-768x462.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/sheep-1-1030x620.jpg 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/sheep-1-705x424.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/sheep-1-450x271.jpg 450w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-64  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>People don\u2019t like making buying decisions. It can stress them out.<\/p>\n<p>So it comes as no surprise that we often prefer to delegate the due diligence to someone else.<\/p>\n<p>That\u2019s why we\u2019ll ask our friends and neighbours where they got theirs from.<\/p>\n<p>Sometimes all it takes is a little recommendation from an existing customer and we\u2019re happy to go with the flow.<\/p>\n<p>We will all check out reviews before committing to something.<\/p>\n<p>A restaurant, a new phone, a movie.<\/p>\n<p>And we use reviews to speedily background-check service providers too.<\/p>\n<p>From roofers to movers. Pool cleaners to dog breeders.<\/p>\n<p>But it&#8217;s not just humans who rely on reviews. Algorithms do too.<\/p>\n<p>Reviews play a huge part when it comes to Google&#8217;s <a href=\"https:\/\/www.nettl.com\/ie\/local-search\/\" target=\"_blank\" rel=\"noopener\">local search results<\/a>.<\/p>\n<p>Quantity, sentiment, keywords.<\/p>\n<p>That&#8217;s why it&#8217;s a good idea to make sure you&#8217;re taking care of reputation management.<\/p>\n<p>Our SEO Console can help you get more reviews easily, from your existing clients.<\/p>\n<p>And you can divert the review to the most appropriate destination, based on whether it is positive or negative.<\/p>\n<p>For example, you may wish to publish your glowing reviews on Google or TripAdvisor.<\/p>\n<p>Your &#8216;must-do-better&#8217; or unapologetic complaint might be more suited to arriving in an inbox instead.<\/p>\n<p>So that someone may respond personally, privately, and put things right.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-66  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1anei3z-0986f6343224440b8da90ff6e220a8ab\">\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1anei3z-0986f6343224440b8da90ff6e220a8ab avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf276' data-av_iconfont='fontawesomeregular' ><\/span><\/span> What works on the high street?<\/h3>\n<ul>\n<li>Word of mouth<\/li>\n<li>Seeing other shoppers<\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3h1rj-50fd332605a98ab72af77a3102772d67\">\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-w3h1rj-50fd332605a98ab72af77a3102772d67 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' ><\/span><\/span> What works online?<\/h3>\n<ul>\n<li>Reviews<\/li>\n<li>Testimonials<\/li>\n<li>Google Business Profile<\/li>\n<li>Trustpilot<\/li>\n<li>TripAdvisor<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-70  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ikvh1r-d0e05db715f877b8b45ad3283827271f\">\n.av_font_icon.av-ikvh1r-d0e05db715f877b8b45ad3283827271f{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ikvh1r-d0e05db715f877b8b45ad3283827271f .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ikvh1r-d0e05db715f877b8b45ad3283827271f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf087' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #6 Assurances<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-73  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-16dc1ed91cfb5405f5bbd04e7ecee63e\">\n.avia-image-container.av-h2771v5-16dc1ed91cfb5405f5bbd04e7ecee63e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-16dc1ed91cfb5405f5bbd04e7ecee63e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-16dc1ed91cfb5405f5bbd04e7ecee63e av-styling- avia-align-  avia-builder-el-74  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11548 avia-img-lazy-loading-not-11548 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/assurances.jpg\" alt='online ecommerce assurances and guarantees' title='assurances'  height=\"650\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/assurances.jpg 1080w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/assurances-80x48.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/assurances-300x181.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/assurances-768x462.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/assurances-1030x620.jpg 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/assurances-705x424.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/06\/assurances-450x271.jpg 450w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-75  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"graf graf--p\">Despite relentless growth in online sales, some people still just prefer the natural assurances associated with visiting the high street.<\/p>\n<p class=\"graf graf--p\">One reason is, that if you aren\u2019t 100% happy with a product, the perception (although not always accurate) is that you can just take it back.<\/p>\n<p class=\"graf graf--p\">That\u2019s <em class=\"markup--em markup--p-em\">usually<\/em> easier to do with a shop purchase compared to online.<\/p>\n<p class=\"graf graf--p\">Unless it&#8217;s Amazon. Where you can use a UPS return point. Your free returns don\u2019t even need a box, let alone a label.<\/p>\n<p class=\"graf graf--p\">Game changer. Anyway, to mitigate this concern, you may want to offer some assurances like free returns or a money-back guarantee.<\/p>\n<p class=\"graf graf--p\">Depending on what you sell, distance selling regulations may mean you need to give consumers 14 days to change their minds anyway.<\/p>\n<p class=\"graf graf--p\">But go over and above the minimum requirements to make a feature of your customer service and reduce any perception of risk.<\/p>\n<p class=\"graf graf--p\">A hassle-free returns process can alleviate potential worries and supercharge your online sales.<\/p>\n<p class=\"graf graf--p\">Use logos from awards and accreditations. Mention any memberships and organisations you belong to.<\/p>\n<p class=\"graf graf--p\">Boost legitimacy and credibility with third-party endorsements.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-77  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1anei3z-0986f6343224440b8da90ff6e220a8ab\">\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1anei3z-0986f6343224440b8da90ff6e220a8ab avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf276' data-av_iconfont='fontawesomeregular' ><\/span><\/span> What works on the high street?<\/h3>\n<ul>\n<li>Clear returns policy<\/li>\n<li>Being able to take something back<\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3h1rj-50fd332605a98ab72af77a3102772d67\">\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-w3h1rj-50fd332605a98ab72af77a3102772d67 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' ><\/span><\/span> What works online?<\/h3>\n<ul>\n<li>Clear returns policy<\/li>\n<li>No cost hassle-free returns (if possible)<\/li>\n<li>Money back guarantee<\/li>\n<li>Accreditations<\/li>\n<li>Memberships<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-81  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27owsv-7bedbc70919c45a8c2958a899317b78c\">\n.av_font_icon.av-27owsv-7bedbc70919c45a8c2958a899317b78c{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-27owsv-7bedbc70919c45a8c2958a899317b78c .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-27owsv-7bedbc70919c45a8c2958a899317b78c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue829' data-av_iconfont='entypo-fontello' ><\/span><\/span> #7 Consistency<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-84  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-67442624959dd0745780099bc56a7ff6\">\n.avia-image-container.av-h2771v5-67442624959dd0745780099bc56a7ff6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-67442624959dd0745780099bc56a7ff6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-67442624959dd0745780099bc56a7ff6 av-styling- avia-align-  avia-builder-el-85  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/06\/consistency-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-86  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"graf graf--p\">There is a reason places like McDonald\u2019s and Starbucks work. Or any chain for that matter. Consistency.<\/p>\n<p class=\"graf graf--p\">You consistently get the same product. The same service. The same decor.<\/p>\n<p class=\"graf graf--p\">While this might be a little dull, it remains immensely reassuring.<\/p>\n<p class=\"graf graf--p\">Is it the best burger at Ronald\u2019s? Let\u2019s kindly say it\u2019s a matter of opinion.<\/p>\n<p class=\"graf graf--p\">Five Guys perhaps?<\/p>\n<p class=\"graf graf--p\">Whatever burger joint floats your bun, you do expect to get the same thing each time.<\/p>\n<p class=\"graf graf--p\">It\u2019s not just hospitality of course.<\/p>\n<p class=\"graf graf--p\">Do you find that you shop at the same stores?<\/p>\n<p class=\"graf graf--p\">Go to the same optician? If you moved to a different town would you seek out the same brand next time?<\/p>\n<p class=\"graf graf--p\">Probably.<\/p>\n<p class=\"graf graf--p\">We like to know what to expect.<\/p>\n<p class=\"graf graf--p\">It reduces the mental load. Decision making. Anxiety.<\/p>\n<p class=\"graf graf--p\">You feel comfortable. Old slippers.<\/p>\n<p class=\"graf graf--p\">You\u2019ve been here before.<\/p>\n<p class=\"graf graf--p\">It mitigates the possibility of buyer\u2019s remorse.<\/p>\n<p class=\"graf graf--p\">Online shopping is no different. We love to go back after a good experience.<\/p>\n<p class=\"graf graf--p\">But did you know Google loves consistency too?<\/p>\n<p class=\"graf graf--p\">Not just by making a note of return visits. But also by how consistent your information is across the internet.<\/p>\n<p>Check out our <a href=\"https:\/\/www.nettl.com\/ie\/local-search\/\" target=\"_blank\" rel=\"noopener\">article on Local Search<\/a> for more info on how NAPs can impact your rankings.<\/p>\n<p>Need a simple solution? Ask about our SEO Console, coming soon.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-88  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1anei3z-0986f6343224440b8da90ff6e220a8ab\">\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1anei3z-0986f6343224440b8da90ff6e220a8ab .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1anei3z-0986f6343224440b8da90ff6e220a8ab avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf276' data-av_iconfont='fontawesomeregular' ><\/span><\/span> What works on the high street?<\/h3>\n<ul>\n<li>Familiar faces<\/li>\n<li>Great staff training<\/li>\n<li>Same quality product each time<\/li>\n<li>Same level of service each time<\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3h1rj-50fd332605a98ab72af77a3102772d67\">\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-w3h1rj-50fd332605a98ab72af77a3102772d67 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-w3h1rj-50fd332605a98ab72af77a3102772d67 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' ><\/span><\/span> What works online?<\/h3>\n<ul>\n<li>Consistent NAP listings<\/li>\n<li>Reliable despatch<\/li>\n<li>Quality products<\/li>\n<li>Consistent design across website<\/li>\n<li>Robust <a href=\"https:\/\/www.nettl.com\/ie\/hosting\/\" target=\"_blank\" rel=\"noopener\">hosting<\/a> platform<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-92  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Online Trust Checklist<\/h2>\n<h3>Appearance<\/h3>\n<ul>\n<li>Instantly recognisable<\/li>\n<li>Quality branding<\/li>\n<li>Professional design<\/li>\n<li>Not too many fonts or colours<\/li>\n<li>Loads quickly<\/li>\n<li>Looks good across multiple devices<\/li>\n<\/ul>\n<h3>Maintenance<\/h3>\n<ul>\n<li>Up-to-date website content<\/li>\n<li>Fresh blog posts<\/li>\n<li>Online availability<\/li>\n<li>Accurate opening times<\/li>\n<li>Regular audits to fix any broken links<\/li>\n<\/ul>\n<h3>Availability<\/h3>\n<ul>\n<li>Easy to find phone number<\/li>\n<li>Consistent address details<\/li>\n<li>Active live chat function<\/li>\n<li>Responsive social media<\/li>\n<\/ul>\n<h3>Security<\/h3>\n<ul>\n<li>SSL certificate<\/li>\n<li>Trusted payment gateways<\/li>\n<li>Keeping the site up-to-date<\/li>\n<li>GDPR compliant<\/li>\n<li>Legal policies<\/li>\n<\/ul>\n<h3>Social Proof<\/h3>\n<ul>\n<li>Reviews<\/li>\n<li>Testimonials<\/li>\n<li>Google Business Profile<\/li>\n<li>Trustpilot<\/li>\n<li>TripAdvisor<\/li>\n<\/ul>\n<h3>Assurances<\/h3>\n<ul>\n<li>Clear returns policy<\/li>\n<li>No cost hassle-free returns (if possible)<\/li>\n<li>Money back guarantee<\/li>\n<li>Accreditations<\/li>\n<li>Memberships<\/li>\n<\/ul>\n<h3>Consistency<\/h3>\n<ul>\n<li>Consistent NAP listings<\/li>\n<li>Reliable despatch<\/li>\n<li>Quality products<\/li>\n<li>Consistent design across website<\/li>\n<li>Robust\u00a0<a href=\"https:\/\/www.nettl.com\/ie\/hosting\/\" target=\"_blank\" rel=\"noopener\">hosting<\/a>\u00a0platform<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-94  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Want to boost your online sales?<\/h2>\n<p>Have a chat with your <a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\">local Nettl studio<\/a> about affordable ways to grow your business. We have creative people and clever software to help with many of the things mentioned above. From website design to reputation management. Content creation to live chat. To get started, just get in touch.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2-wrap avia-button-center  avia-builder-el-96  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-97  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-11532'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Customers will bail on 70% of online purchases due to a\u00a0lack of trust. Don\u2019t let a lack of credibility cancel your sales.\u00a0Take note of these\u00a07 essential considerations to help build trust online.<\/p>\n","protected":false},"author":166,"featured_media":27970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-11532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build trust &amp; credibility online with our e-commerce online trust cheatsheet<\/title>\n<meta name=\"description\" content=\"Customers will terminate 70% of online purchases due to a\u00a0lack of trust. 6 essential considerations to prevent a lack of credibility killing your sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build trust &amp; 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