{"id":13840,"date":"2017-10-09T12:49:26","date_gmt":"2017-10-09T11:49:26","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=13840"},"modified":"2018-03-22T10:41:03","modified_gmt":"2018-03-22T10:41:03","slug":"gdpr-whats-fuss","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/gdpr-whats-fuss\/","title":{"rendered":"GDPR &#8211; What&#8217;s all this fuss about?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-1b2128f5dc3699168b4e2074c189f5e2\">\n.avia-section.av-av_section-1b2128f5dc3699168b4e2074c189f5e2 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/09\/Owl-Eyes-section.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-av_section-1b2128f5dc3699168b4e2074c189f5e2 .av-section-color-overlay{\nopacity:0.3;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-1b2128f5dc3699168b4e2074c189f5e2 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-13840'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_fifth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-6126cab7d8fab8d08143dd2dacdf673c av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"font-size: 450%; font-weight: 900; text-shadow: #222222 0px 0px 4px; text-align: center;\"><span style=\"color: #ffffff;\">GDPR<\/span><\/h1>\n<h1 style=\"font-size: 230%; text-shadow: #333333 0px 0px 4px; text-align: center;\"><span style=\"color: #ffffff;\">WHAT&#8217;S ALL THIS FUSS ABOUT?<\/span><\/h1>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-0aa7055fe62c3622faec82866afbaeb2 av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-31779286dc2676a8567fef3678c764df main_color avia-section-default avia-no-shadow  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-13840'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c av_three_fifth  avia-builder-el-6  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p1\">If your business uses <strong>email marketing<\/strong>, sends <strong>direct mail<\/strong> or makes <strong>sales calls<\/strong>, the law is changing what you can and can\u2019t do.<\/h2>\n<p class=\"p1\">Some things you might do today will no longer be allowed.<\/p>\n<p class=\"p1\">From 25th May 2018, General Data Protection Regulations \u2013 or GDPR \u2013 come into force. You\u2019ll hear about this a lot. Because it\u2019s kind of a big deal.<\/p>\n<p class=\"p1\">It\u2019s tempting to think \u201cI\u2019ll deal with it in May\u201d.<\/p>\n<p class=\"p1\">But there\u2019s some easy things you should do right now, which mean you won\u2019t run into trouble later.<\/p>\n<p class=\"p1\">The new GDPR law is complex and extensive. It goes well beyond what we can fit in <a href=\"\/uk\/wp-content\/uploads\/2017\/09\/GDPR-Coming-Soon.pdf\">this guide<\/a>. However, we\u2019ve put together some practical advice on things to help you start to comply.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2 av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-af4a44c2251e59908de5a5beccc5f29f\">\n.avia-image-container.av-av_image-af4a44c2251e59908de5a5beccc5f29f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-af4a44c2251e59908de5a5beccc5f29f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-af4a44c2251e59908de5a5beccc5f29f av-styling- avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13848 avia-img-lazy-loading-not-13848 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Gavel-and-Laptop-600.jpg\" alt='gdpr legal laptop and gavel laws regarding data and email marketing' title='Gavel-and-Laptop-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Gavel-and-Laptop-600.jpg 600w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Gavel-and-Laptop-600-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Gavel-and-Laptop-600-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Gavel-and-Laptop-600-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Gavel-and-Laptop-600-180x180.jpg 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Gavel-and-Laptop-600-120x120.jpg 120w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Gavel-and-Laptop-600-450x450.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-av_section-31779286dc2676a8567fef3678c764df main_color avia-section-default avia-no-shadow  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-13840'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c av_two_fifth  avia-builder-el-11  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-cb8ea82ed382d7a822c236fc57eb70e1\">\n.avia-image-container.av-av_image-cb8ea82ed382d7a822c236fc57eb70e1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-cb8ea82ed382d7a822c236fc57eb70e1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-cb8ea82ed382d7a822c236fc57eb70e1 av-styling- avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13850 avia-img-lazy-loading-not-13850 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Person-in-Field-600.jpg\" alt='collecting website data' title='Person-in-Field-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Person-in-Field-600.jpg 600w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Person-in-Field-600-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Person-in-Field-600-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Person-in-Field-600-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Person-in-Field-600-180x180.jpg 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Person-in-Field-600-120x120.jpg 120w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Person-in-Field-600-450x450.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2 av_three_fifth  avia-builder-el-13  el_after_av_two_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p1\">What data are you collecting about me?<\/h2>\n<p class=\"p1\">You might be thinking, \u201cnah mate, I\u2019m not collecting any data\u201d.<\/p>\n<p class=\"p1\">If you use any tracking tools on your website, like Google Analytics, then yes. Yes, you are.<\/p>\n<p class=\"p1\">People have the right to know what personal information you\u2019re storing about them. And what you might do with that data.<\/p>\n<p class=\"p1\">The law applies to data which could be traced back to an individual. That even includes things like their computer\u2019s IP address.<\/p>\n<p class=\"p1\">If your site doesn\u2019t have a Privacy Policy, it needs one to comply. It needs to tell people what you\u2019re going to do. We can provide a template. Edit it for your business and remove the bits that don\u2019t apply.<\/p>\n<p class=\"p1\">Ask us to add a <b>Privacy Policy page<\/b>, starting at <b>\u00a349<\/b>.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-av_section-31779286dc2676a8567fef3678c764df main_color avia-section-default avia-no-shadow  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-13840'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c av_three_fifth  avia-builder-el-16  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p1\">But did you let them say no?<\/h2>\n<p class=\"p1\">You need to <strong>explicitly ask permission<\/strong> to send someone email marketing. They must opt in.<\/p>\n<p class=\"p1\">It\u2019s <b>not <\/b>ok to assume you have permission. It\u2019s <b>not <\/b>ok to hide it in your privacy policy. And it\u2019s <b>not <\/b>ok to pre-tick a box which people have to untick. Those things might have been allowed in the past, but not any more.<\/p>\n<p class=\"p1\">Start getting consent now. Don\u2019t wait for the deadline.<\/p>\n<p class=\"p1\">On your website contact forms, registration forms or check out pages, we can add tick boxes if you don\u2019t have them. Or if you have pre-ticked boxes, we can re-programme the default setting.<\/p>\n<p class=\"p1\">If we\u2019ve designed your site already, ask for our\u00a0<b>Opt-in, tune-up service <\/b>which starts at <b>\u00a399<\/b>. If we haven\u2019t, let\u2019s talk about getting your site compliant.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2 av_two_fifth  avia-builder-el-18  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-e21c342f9436447239eaae6748d46e3a\">\n.avia-image-container.av-av_image-e21c342f9436447239eaae6748d46e3a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-e21c342f9436447239eaae6748d46e3a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-e21c342f9436447239eaae6748d46e3a av-styling- avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13851 avia-img-lazy-loading-not-13851 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Vintage-Finger-Pointing-Lady-600.jpg\" alt='permission marketing - gdpr consent' title='Vintage-Finger-Pointing-Lady-600'  height=\"602\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Vintage-Finger-Pointing-Lady-600.jpg 600w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Vintage-Finger-Pointing-Lady-600-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Vintage-Finger-Pointing-Lady-600-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Vintage-Finger-Pointing-Lady-600-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Vintage-Finger-Pointing-Lady-600-180x180.jpg 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Vintage-Finger-Pointing-Lady-600-120x120.jpg 120w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Vintage-Finger-Pointing-Lady-600-450x452.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-av_section-31779286dc2676a8567fef3678c764df main_color avia-section-default avia-no-shadow  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-13840'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c av_two_fifth  avia-builder-el-21  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-2f88c2885f627b0c34ba2b1bbffc8fe0\">\n.avia-image-container.av-av_image-2f88c2885f627b0c34ba2b1bbffc8fe0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-2f88c2885f627b0c34ba2b1bbffc8fe0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-2f88c2885f627b0c34ba2b1bbffc8fe0 av-styling- avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13853 avia-img-lazy-loading-not-13853 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Legal-Documents-600.jpg\" alt='legal documents website compliance gdpr' title='Legal-Documents-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Legal-Documents-600.jpg 600w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Legal-Documents-600-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Legal-Documents-600-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Legal-Documents-600-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Legal-Documents-600-180x180.jpg 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Legal-Documents-600-120x120.jpg 120w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Legal-Documents-600-450x450.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2 av_three_fifth  avia-builder-el-23  el_after_av_two_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p2\">But <span style=\"text-decoration: underline;\">when<\/span> did they say it was ok?<\/h2>\n<p class=\"p2\">So we know we have to ask people to opt-in. Is that enough?<\/p>\n<p class=\"p2\">No. There\u2019s more.<\/p>\n<p class=\"p2\">You need to record <b>when <\/b>they gave you permission. And you need to log exactly <b>what <\/b>they were shown when they opted in.<\/p>\n<p class=\"p2\">If you get an email notification when someone registers or checks out, that may be enough to comply. Provided you store the email securely and it clearly shows what the tick box said.<\/p>\n<p class=\"p2\">If you\u2019d like to manage consent better, ask us about adding a customer database to your website.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-av_section-31779286dc2676a8567fef3678c764df main_color avia-section-default avia-no-shadow  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-13840'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c av_three_fifth  avia-builder-el-26  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p2\">What about my existing customers?<\/h2>\n<p class=\"p4\">Now here\u2019s the thing.<\/p>\n<p class=\"p4\">GDPR says, if there\u2019s another law that conflicts with it, you should pay attention to that law instead.<\/p>\n<p class=\"p4\">When it comes to email and telephone marketing, PECR legislation takes priority.<\/p>\n<p class=\"p4\">The good news is, PECR allows a thing called\u2018soft opt-in\u2019.<\/p>\n<p class=\"p4\">PECR says, if you got someone\u2019s email address when they bought something, or negotiated to buy from you, then it\u2019s ok to send marketing about the same kind of thing they were interested in. Nice.<\/p>\n<p class=\"p4\">The bad news is, PECR is being replaced. New stricter ePrivacy law is being debated in parliament. Nobody knows whether soft opt-in will be allowed. So it makes sense to get explicit opt-in when you can.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2 av_two_fifth  avia-builder-el-28  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-997769083d84364b9e08fc42082a1890\">\n.avia-image-container.av-av_image-997769083d84364b9e08fc42082a1890 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-997769083d84364b9e08fc42082a1890 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-997769083d84364b9e08fc42082a1890 av-styling- avia-align-center  avia-builder-el-29  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13855 avia-img-lazy-loading-not-13855 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Hipster-Barber-600.jpg\" alt='' title='Hipster-Barber-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Hipster-Barber-600.jpg 600w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Hipster-Barber-600-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Hipster-Barber-600-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Hipster-Barber-600-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Hipster-Barber-600-180x180.jpg 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Hipster-Barber-600-120x120.jpg 120w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Hipster-Barber-600-450x450.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-av_section-31779286dc2676a8567fef3678c764df main_color avia-section-default avia-no-shadow  avia-builder-el-30  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-13840'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-6126cab7d8fab8d08143dd2dacdf673c av_two_fifth  avia-builder-el-31  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-32e678705d3e5dcbac3e3c1a11290481\">\n.avia-image-container.av-av_image-32e678705d3e5dcbac3e3c1a11290481 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-32e678705d3e5dcbac3e3c1a11290481 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-32e678705d3e5dcbac3e3c1a11290481 av-styling- avia-align-center  avia-builder-el-32  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13856 avia-img-lazy-loading-not-13856 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Do-Not-Disturb-Sign-600.jpg\" alt='' title='Do-Not-Disturb-Sign-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Do-Not-Disturb-Sign-600.jpg 600w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Do-Not-Disturb-Sign-600-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Do-Not-Disturb-Sign-600-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Do-Not-Disturb-Sign-600-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Do-Not-Disturb-Sign-600-180x180.jpg 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Do-Not-Disturb-Sign-600-120x120.jpg 120w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/10\/Do-Not-Disturb-Sign-600-450x450.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-0aa7055fe62c3622faec82866afbaeb2 av_three_fifth  avia-builder-el-33  el_after_av_two_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p2\">Will you just leave me alone?!<\/h2>\n<p class=\"p2\">People have the right to tell you to stop marketing to them.<\/p>\n<p class=\"p2\">And you must make it easy for them to opt-out of receiving future marketing.<\/p>\n<p class=\"p2\">From today, make sure marketing emails tell people how to unsubscribe. That could be saying \u2018reply with \u201cunsubscribe\u201d in the subject\u2019. Or make it smarter, with a link to click.<\/p>\n<p class=\"p2\">On printed mailers, tell people what to do to stop receiving mailers. Perhaps a number to call, an address to email or a link to visit. Don\u2019t wait until May to do this \u2013 make sure your mailers comply when you next reorder.<\/p>\n<p class=\"p2\">The second \u2013 and most important \u2013 part, is keeping a \u2018do not contact\u2019 list. Once someone has opted out, it\u2019s critical you stop sending stuff. Or face stiff fines from the regulator.<\/p>\n<p class=\"p2\">Ask about building an <b>Opt-out landing page <\/b>for you \u2013 these start from <b>\u00a3199<\/b>.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-62a42f4a6d062533b238c0038d29380a\">\n.avia-section.av-av_section-62a42f4a6d062533b238c0038d29380a{\nbackground-color:#131a00;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-av_section-62a42f4a6d062533b238c0038d29380a main_color avia-section-default avia-no-shadow  avia-builder-el-35  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-13840'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-6126cab7d8fab8d08143dd2dacdf673c av_three_fifth  avia-builder-el-36  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong><span style=\"color: #ffffff;\">We all need to prepare. We want to help you make the changes you\u2019ll need to make.<\/span><\/strong><\/h2>\n<h3><em><strong><span style=\"color: #ffffff;\">So let\u2019s get started. There\u2019s no time to lose.<\/span><\/strong><\/em><\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-aef11926cc5da2cd17cfe01da5717885-wrap avia-button-left  avia-builder-el-38  el_after_av_textblock  el_before_av_button '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_button-aef11926cc5da2cd17cfe01da5717885\">\n#top #wrap_all .avia-button.av-av_button-aef11926cc5da2cd17cfe01da5717885{\nbackground-color:#97c700;\nborder-color:#97c700;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/ie\/?page_id=382'  class='avia-button av-av_button-aef11926cc5da2cd17cfe01da5717885 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-left av-icon-on-hover'  ><span class='avia_iconbox_title' >Contact your local studio<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-av_button-8931e4a8f0d68220f05c60bb04b547c0-wrap avia-button-left  avia-builder-el-39  el_after_av_button  avia-builder-el-last '><a href='\/uk\/wp-content\/uploads\/2017\/09\/GDPR-Coming-Soon.pdf'  class='avia-button av-av_button-8931e4a8f0d68220f05c60bb04b547c0 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-left av-icon-on-hover avia-color-theme-color'  ><span class='avia_iconbox_title' >Download our guide to GDPR<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2 av_two_fifth  avia-builder-el-40  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-50494df5c2e9cb047b65726916fc7c26\">\n.avia-image-container.av-av_image-50494df5c2e9cb047b65726916fc7c26 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-50494df5c2e9cb047b65726916fc7c26 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-50494df5c2e9cb047b65726916fc7c26 av-styling- avia-align-center  avia-builder-el-41  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13582 avia-img-lazy-loading-not-13582 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/09\/soon-booklet-icon-nettl.png\" alt='' title='soon-booklet-icon-nettl'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/09\/soon-booklet-icon-nettl.png 400w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/09\/soon-booklet-icon-nettl-60x80.png 60w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2017\/09\/soon-booklet-icon-nettl-225x300.png 225w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-13840'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>If your business uses email marketing, sends direct mail or makes sales calls, the law is changing what you can and can\u2019t do. <\/p>\n","protected":false},"author":4,"featured_media":13851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-13840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GDPR - What&#039;s all this fuss about? 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