{"id":20901,"date":"2018-10-17T09:02:37","date_gmt":"2018-10-17T08:02:37","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=20901"},"modified":"2018-10-18T14:27:20","modified_gmt":"2018-10-18T13:27:20","slug":"urgency","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/urgency\/","title":{"rendered":"A sense of urgency"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-1b707b343610bfe1a296685e05bc4cd7\">\n.avia-section.av-m6p6uk1-1b707b343610bfe1a296685e05bc4cd7 .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#3d3d3d;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-1b707b343610bfe1a296685e05bc4cd7 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'   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itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/Urgency-Decal.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959\">\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#security'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='security'  class='avia-section av-j47qelt-bf15a646f64ae25844246c8bb2283b2a main_color avia-section-default avia-no-shadow  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20901'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-b9b86aa0b059904912f316d176ca6f61\">\n.flex_column.av-irhlclt-b9b86aa0b059904912f316d176ca6f61{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-b9b86aa0b059904912f316d176ca6f61 av_one_half  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21a6cbw-a80fd52de856a1244a40ba5ae1b1d750\">\n.av_font_icon.av-21a6cbw-a80fd52de856a1244a40ba5ae1b1d750{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-21a6cbw-a80fd52de856a1244a40ba5ae1b1d750 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-21a6cbw-a80fd52de856a1244a40ba5ae1b1d750 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue868' data-av_iconfont='fontawesome' ><\/span><\/span>Last chance!<\/h1>\n<p>Using urgency in sales is nothing new.<\/p>\n<p>It works because it forces people to take action. Usually by employing scarcity. So, making something (like, the discounted price) only available within a limited time period (like, &#8216;<em>this bank holiday weekend only<\/em>&#8216;).<\/p>\n<p>This plays on our irrational fears. Forget spiders, we\u2019re talking about FOMO (the fear of missing out). Removing the time available to make the buying decision forces us to make a split decision based on our emotions.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-3cef0afb44a3ff70447e76d62d64bf2a\">\n.flex_column.av-ht4gqpd-3cef0afb44a3ff70447e76d62d64bf2a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-3cef0afb44a3ff70447e76d62d64bf2a av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><div  class='avia-slideshow av-jnbxhss8-7285e1d141373462c32bf57ca31cb536 avia-slideshow-no scaling av_slideshow avia-fade-slider  avia-builder-el-12  avia-builder-el-no-sibling  av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:2,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:true,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 66.666666666667%;'><li  class='avia-slideshow-slide av-jnbxhss8-7285e1d141373462c32bf57ca31cb536__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-20910 avia-img-lazy-loading-not-20910\"  src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/10\/fomo2.jpg\" width=\"600\" height=\"400\" title='fomo2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/10\/fomo2.jpg 600w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/10\/fomo2-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/10\/fomo2-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/10\/fomo2-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-jnbxhss8-7285e1d141373462c32bf57ca31cb536__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-20911 avia-img-lazy-loading-not-20911\"  src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/10\/fomo1.jpg\" width=\"600\" height=\"400\" title='fomo1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/10\/fomo1.jpg 600w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/10\/fomo1-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/10\/fomo1-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/10\/fomo1-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-bcf79d8f10ff853d0144b0c8e5e25a62\">\n.avia-section.av-j47qelt-bcf79d8f10ff853d0144b0c8e5e25a62{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-j47qelt-bcf79d8f10ff853d0144b0c8e5e25a62 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20901'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-d4320e3b2c2deac80c5460bd6c289184\">\n.flex_column.av-irhlclt-d4320e3b2c2deac80c5460bd6c289184{\nborder-radius:0px 0px 0px 0px;\npadding:0px 20px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-d4320e3b2c2deac80c5460bd6c289184 av_one_half  avia-builder-el-14  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gfgvnw-d3da727fdd9f89b101705897a58e7191\">\n.av_font_icon.av-1gfgvnw-d3da727fdd9f89b101705897a58e7191{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1gfgvnw-d3da727fdd9f89b101705897a58e7191 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-1gfgvnw-d3da727fdd9f89b101705897a58e7191 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span>The main event<\/h1>\n<p>Cyber weekend is on the horizon. Arguably the biggest sales event in the calendar. Retailers slash prices for a limited time to create urgency and encourage sales. <strong>And it works<\/strong>.<\/p>\n<p><strong>Grey Thursday<\/strong> (The day previously known as Thanksgiving \ud83d\ude09),<br \/>\n<strong>Black Friday<\/strong> (The day after the day previously known as Thanksgiving),<br \/>\nand <strong>Cyber Monday<\/strong> all provide a well known sales event that you can piggy-back on.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35\">\n.flex_column.av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35 av_one_half  avia-builder-el-17  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-d2827065150cfe422d7d4e103ada2313\">\n.avia-image-container.av-h2771v5-d2827065150cfe422d7d4e103ada2313 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-d2827065150cfe422d7d4e103ada2313 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-d2827065150cfe422d7d4e103ada2313 av-styling- av-hover-grow avia-align-  avia-builder-el-18  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/currys.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-ad7c54edc4a8a5027283d100413ca555\">\n.avia-section.av-j47qelt-ad7c54edc4a8a5027283d100413ca555{\nbackground-color:#fafafa;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-j47qelt-ad7c54edc4a8a5027283d100413ca555 main_color avia-section-default avia-no-border-styling  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20901'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-d4320e3b2c2deac80c5460bd6c289184\">\n.flex_column.av-irhlclt-d4320e3b2c2deac80c5460bd6c289184{\nborder-radius:0px 0px 0px 0px;\npadding:0px 20px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-d4320e3b2c2deac80c5460bd6c289184 av_one_half  avia-builder-el-20  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q1jrzg-65a5f8be633efb34f5902548d04e2fa7\">\n.av_font_icon.av-q1jrzg-65a5f8be633efb34f5902548d04e2fa7{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-q1jrzg-65a5f8be633efb34f5902548d04e2fa7 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-q1jrzg-65a5f8be633efb34f5902548d04e2fa7 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>Around the clock<\/h1>\n<p>It\u2019s not all about Cyber Weekend or Boxing Day.<br \/>\nYou can create a sense of urgency all year round. How?<br \/>\n<strong>Countdown clocks<\/strong>.<\/p>\n<p>That\u2019s right. <strong>Adding a simple countdown clock<\/strong> or timer to a product page has been proven to <strong>increase conversions<\/strong> by <strong>as much as 300%<\/strong>.<\/p>\n<p>They push a consumer to make the buying decision now before time runs out. You can literally feel the time slipping away, which breeds FOMO, leading to anxiety.<\/p>\n<p>As people ultimately act based on either increasing pleasure (retail therapy) or reducing pain (ending the anxiety), you can see why this little tactic has such a great impact.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35\">\n.flex_column.av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35 av_one_half  avia-builder-el-23  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-1649c45d4c40cf4522d3485e1771c1fe\">\n.avia-image-container.av-h2771v5-1649c45d4c40cf4522d3485e1771c1fe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-1649c45d4c40cf4522d3485e1771c1fe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-1649c45d4c40cf4522d3485e1771c1fe av-styling- avia-align-  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/asos2-1.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-bcf79d8f10ff853d0144b0c8e5e25a62\">\n.avia-section.av-j47qelt-bcf79d8f10ff853d0144b0c8e5e25a62{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-j47qelt-bcf79d8f10ff853d0144b0c8e5e25a62 main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20901'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-d4320e3b2c2deac80c5460bd6c289184\">\n.flex_column.av-irhlclt-d4320e3b2c2deac80c5460bd6c289184{\nborder-radius:0px 0px 0px 0px;\npadding:0px 20px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-d4320e3b2c2deac80c5460bd6c289184 av_one_half  avia-builder-el-26  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oh865o-35395940bcd8e672a80ca0cc804ec041\">\n.av_font_icon.av-oh865o-35395940bcd8e672a80ca0cc804ec041{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-oh865o-35395940bcd8e672a80ca0cc804ec041 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-oh865o-35395940bcd8e672a80ca0cc804ec041 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83f' data-av_iconfont='entypo-fontello' ><\/span><\/span>Not just price<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It doesn\u2019t have to always be about the price. Timers counting down for next day delivery can be just as effective. You know the ones. Order in the next 2hrs 13m (and counting) to get this stuff <strong>tomorrow<\/strong>.<\/p>\n<p>Same goes with <strong>last order date<\/strong> for Christmas deliveries.<br \/>\nOr <strong>stock countdown<\/strong> (Only 1 remaining!), which creates scarcity.<\/p>\n<p>And the thing is, just like our Amazon example here, it doesn\u2019t even need to be that prominent. Just as long as it\u2019s there. This tiny little line of code can have dramatic effects on your bottom line.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35\">\n.flex_column.av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35 av_one_half  avia-builder-el-30  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnbymgc0-52feee6447b9de8f771e649a9644b0b9\">\n#top .hr.hr-invisible.av-jnbymgc0-52feee6447b9de8f771e649a9644b0b9{\nheight:150px;\n}\n<\/style>\n<div  class='hr av-jnbymgc0-52feee6447b9de8f771e649a9644b0b9 hr-invisible  avia-builder-el-31  el_before_av_image  avia-builder-el-first  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-26ea41656138bb8ce7febd95e2996065\">\n.avia-image-container.av-h2771v5-26ea41656138bb8ce7febd95e2996065 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-26ea41656138bb8ce7febd95e2996065 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-26ea41656138bb8ce7febd95e2996065 av-styling- avia-align-  avia-builder-el-32  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/amazon-example.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-j47qelt-3e9e7aa496d580adc9c79783011098ef main_color avia-section-default avia-no-border-styling  avia-builder-el-33  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20901'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irhlclt-d4320e3b2c2deac80c5460bd6c289184\">\n.flex_column.av-irhlclt-d4320e3b2c2deac80c5460bd6c289184{\nborder-radius:0px 0px 0px 0px;\npadding:0px 20px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-irhlclt-d4320e3b2c2deac80c5460bd6c289184 av_one_half  avia-builder-el-34  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15q54y4-61c91a54c447c84318f908c2d4b62bb0\">\n.av_font_icon.av-15q54y4-61c91a54c447c84318f908c2d4b62bb0{\ncolor:#97c900;\nborder-color:#97c900;\n}\n.av_font_icon.av-15q54y4-61c91a54c447c84318f908c2d4b62bb0 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-15q54y4-61c91a54c447c84318f908c2d4b62bb0 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue912' data-av_iconfont='fontawesome' ><\/span><\/span>The big tease<\/h1>\n<p>Limited time events are a great way to introduce urgency but you can also take the opportunity to create a sense of anticipation. If you are hosting a sales event during cyber weekend, you should countdown to it, building awareness and expectation. Holiday sales events aside, you can create a buzz around your new product, or build excitement about when tickets will be released.<\/p>\n<h2>And don&#8217;t forget<\/h2>\n<p>Countdown timers aren&#8217;t just for websites and landing pages. You can add them to your email marketing and social media posts too. We use <a href=\"https:\/\/mailchimp.com\/integrations\/motionmail-countdown-timers\/\" target=\"_blank\" rel=\"noopener\">Mailchimp and MotionMail<\/a> for ours.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35\">\n.flex_column.av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ht4gqpd-13cdb74ece239a23fc2e7613df377e35 av_one_half  avia-builder-el-37  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-ae8ee8fa082fdd7daa3d5bcd4f7b3384\">\n.avia-image-container.av-h2771v5-ae8ee8fa082fdd7daa3d5bcd4f7b3384 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-ae8ee8fa082fdd7daa3d5bcd4f7b3384 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-ae8ee8fa082fdd7daa3d5bcd4f7b3384 av-styling- av-hover-grow avia-align-  avia-builder-el-38  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/motionmail.jpeg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-j47qelt-18abbaa63df4444b36602ec6fe5cbb51 main_color avia-section-default avia-no-shadow  avia-builder-el-39  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20901'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ulgeto-365978160cd4449bfc311a3f10a20949\">\n.flex_column.av-ulgeto-365978160cd4449bfc311a3f10a20949{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ulgeto-365978160cd4449bfc311a3f10a20949 av_one_full  avia-builder-el-40  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10mvwy4-b3935dc621af2a77408e1a9920c5beac\">\n.av_font_icon.av-10mvwy4-b3935dc621af2a77408e1a9920c5beac{\ncolor:#97c900;\nborder-color:#97c900;\n}\n.av_font_icon.av-10mvwy4-b3935dc621af2a77408e1a9920c5beac .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-10mvwy4-b3935dc621af2a77408e1a9920c5beac avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf073' data-av_iconfont='fontawesomeregular' ><\/span><\/span><\/h1>\n<h1 style=\"text-align: center;\">Key dates in 2018<\/h1>\n<p style=\"text-align: center;\">If you are planning a pre-Christmas sales event this year, this list of half a dozen events might be useful.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-j47qelt-3e9e7aa496d580adc9c79783011098ef main_color avia-section-default avia-no-border-styling  avia-builder-el-43  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20901'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t7kabw-5e0a70c1d415c4d6e5f00745afc7ab88\">\n.flex_column.av-t7kabw-5e0a70c1d415c4d6e5f00745afc7ab88{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-t7kabw-5e0a70c1d415c4d6e5f00745afc7ab88 av_one_third  avia-builder-el-44  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Grey Thursday<\/h2>\n<p style=\"text-align: center; letter-spacing: 0.2em;\">22 NOVEMBER 2018<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-a818394a3ef5a5ffededa4410fdb4714\">\n.avia-image-container.av-h2771v5-a818394a3ef5a5ffededa4410fdb4714 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-a818394a3ef5a5ffededa4410fdb4714 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-a818394a3ef5a5ffededa4410fdb4714 av-styling- av-hover-grow avia-align-  avia-builder-el-46  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/thanksgiving-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">This day is actually Thanksgiving in America. The 4th Thursday in November. A tad controversial, because on a day people are meant to be spending time with their families, they are enticed to go shopping to spend money instead (often on gifts for the people they were meant to be having dinner with). But we\u2019re not in America, so go nuts, guilt free.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0\">\n.flex_column.av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0 av_one_third  avia-builder-el-48  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Black Friday<\/h2>\n<p style=\"text-align: center; letter-spacing: 0.2em;\">23 NOVEMBER 2018<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-f581c9b06aac1c8a090ae06ccd3d40bf\">\n.avia-image-container.av-h2771v5-f581c9b06aac1c8a090ae06ccd3d40bf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-f581c9b06aac1c8a090ae06ccd3d40bf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-f581c9b06aac1c8a090ae06ccd3d40bf av-styling- av-hover-grow avia-align-  avia-builder-el-50  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/black-friday.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Originally, you might have heard of a different kind of Black Friday: The last Friday before Christmas where revellers had one too many eggnogs and things got a bit messy. That has now appeared to have been replaced by it\u2019s equally messy American cousin, the Black Friday retail event. Coined in the 1900\u2019s as the day after thanksgiving became a popular shopping day for the masses. A bit like our Boxing Day sales.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0\">\n.flex_column.av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0 av_one_third  avia-builder-el-52  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Cyber Monday<\/h2>\n<p style=\"text-align: center; letter-spacing: 0.2em;\">26 NOVEMBER 2018<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-2a48a72154502573650afe2fcaedcdc5\">\n.avia-image-container.av-h2771v5-2a48a72154502573650afe2fcaedcdc5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-2a48a72154502573650afe2fcaedcdc5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-2a48a72154502573650afe2fcaedcdc5 av-styling- av-hover-grow avia-align-  avia-builder-el-54  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/cyber-monday-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Cyber Monday is just like Black Friday really. Although the difference is that a lot of people (in the U.S.) are off work on the Friday, but back to work on the Monday. So we guess it\u2019s easier to order online than hit the shops on the Monday. Most of the deals from Black Friday go right through to Cyber Monday anyway. Many retailers count Cyber Monday as the official start to the Christmas shopping period.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-j47qelt-3e9e7aa496d580adc9c79783011098ef main_color avia-section-default avia-no-border-styling  avia-builder-el-56  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20901'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t7kabw-5e0a70c1d415c4d6e5f00745afc7ab88\">\n.flex_column.av-t7kabw-5e0a70c1d415c4d6e5f00745afc7ab88{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-t7kabw-5e0a70c1d415c4d6e5f00745afc7ab88 av_one_third  avia-builder-el-57  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Small Business Saturday<\/h2>\n<p style=\"text-align: center; letter-spacing: 0.2em;\">1 DECEMBER 2018<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-76b369db35fb2af2e5d6fcdd5ca0ac75\">\n.avia-image-container.av-h2771v5-76b369db35fb2af2e5d6fcdd5ca0ac75 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-76b369db35fb2af2e5d6fcdd5ca0ac75 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-76b369db35fb2af2e5d6fcdd5ca0ac75 av-styling- av-hover-grow avia-align-  avia-builder-el-59  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/small-business.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Here\u2019s one you might not have heard of. It\u2019s a campaign with the aim to champion small businesses. Shop local sort of vibe. Originally this started offline on the high street but some agile traders have been able to take the promotion online. And why not? There\u2019s nothing stopping small businesses from competing online. Small Business Saturday reaches millions of customers and businesses each year. <a href=\"https:\/\/smallbusinesssaturdayuk.com\/\" target=\"_blank\" rel=\"noopener\">Get involved here<\/a>.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0\">\n.flex_column.av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0 av_one_third  avia-builder-el-61  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Free Shipping Day<\/h2>\n<p style=\"text-align: center; letter-spacing: 0.2em;\">16 DECEMBER\u00a02018<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-d962f74f9c05f3c4e401f55c90b3b6ef\">\n.avia-image-container.av-h2771v5-d962f74f9c05f3c4e401f55c90b3b6ef img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-d962f74f9c05f3c4e401f55c90b3b6ef .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-d962f74f9c05f3c4e401f55c90b3b6ef av-styling- av-hover-grow avia-align-  avia-builder-el-63  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/free-delivery-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Free Shipping Day is a promotion that combines a promise to deliver by Christmas Eve with the real sweetener that is Free Delivery. It\u2019s a campaign that\u2019s gained momentum since it\u2019s inception in 2008. If you can afford to include free delivery on all orders then it might be worth getting on board. Probably not something you\u2019d want to advertise in advance though, as it might tempt people to hold off ordering until the 16th.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0\">\n.flex_column.av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-t7kabw-b3747a92aaca9bacdbbca3c2c6ff53d0 av_one_third  avia-builder-el-65  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Last UK Posting Day<\/h2>\n<p style=\"text-align: center; letter-spacing: 0.2em;\">FROM 18 DECEMBER 2018<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-921c21226f46add24cf38e1a13f09c99\">\n.avia-image-container.av-h2771v5-921c21226f46add24cf38e1a13f09c99 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-921c21226f46add24cf38e1a13f09c99 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-921c21226f46add24cf38e1a13f09c99 av-styling- av-hover-grow avia-align-  avia-builder-el-67  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/last-postage-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-shb2jw-d32fc9eb4b58b686d90fd83ef57a45e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Many e-tailers will benefit from winning last minute sales due to guaranteed Christmas delivery. What is the last date that you will be able to accept orders until? If you have an established relationship with a courier already, then you\u2019ll want to check with them.\u00a0<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Obviously you\u2019ll need time to fulfil orders, but once you know, make sure you shout about it across your site.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-cc53588a62e27ef11ce2f551bd232298\">\n.avia-section.av-j47qelt-cc53588a62e27ef11ce2f551bd232298{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='security'  class='avia-section av-j47qelt-cc53588a62e27ef11ce2f551bd232298 main_color avia-section-default avia-no-border-styling  avia-builder-el-69  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20901'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Looking to drive more website orders? We can help. Find your local Nettl studio.<\/h3>\n<h3><\/h3>\n<\/div><\/section>\n<div  class='avia-button-wrap av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2-wrap avia-button-center  avia-builder-el-71  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_10'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20901'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>As we count down the days to some serious shopping events in the sales calendar, we reveal one super simple thing you can add to your website that can increase sales by over 300%.<\/p>\n","protected":false},"author":4,"featured_media":20903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-20901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A sense of urgency : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/urgency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A sense of urgency : nettl.com\" \/>\n<meta property=\"og:description\" content=\"As we count down the days to some serious shopping events in the sales calendar, we reveal one super simple thing you can add to your website that can increase sales by over 300%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/urgency\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-17T08:02:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-18T13:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/10\/digital-0000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alistair Wilson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alistair Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"26 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/urgency\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/urgency\/\",\"name\":\"A sense of urgency : 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