{"id":2278,"date":"2015-01-25T14:20:19","date_gmt":"2015-01-25T14:20:19","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=2278"},"modified":"2018-05-03T10:06:16","modified_gmt":"2018-05-03T09:06:16","slug":"7-fatal-mistakes-businesses-make-online","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/7-fatal-mistakes-businesses-make-online\/","title":{"rendered":"7 fatal mistakes businesses make online"},"content":{"rendered":"<div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7fplx2-818104785554c6b8de301dde943e1cc6\">\n#top .hr.hr-invisible.av-7fplx2-818104785554c6b8de301dde943e1cc6{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-7fplx2-818104785554c6b8de301dde943e1cc6 hr-invisible  avia-builder-el-0  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6bcf3q-511ac12f93628eb970dd2e15e439b424\">\n.avia-image-container.av-6bcf3q-511ac12f93628eb970dd2e15e439b424 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6bcf3q-511ac12f93628eb970dd2e15e439b424 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6bcf3q-511ac12f93628eb970dd2e15e439b424 av-styling-no-styling avia_animated_image av-animated-when-visible-95 left-to-right avia-align-left  avia-builder-el-1  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2287 avia-img-lazy-loading-not-2287 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2015\/01\/fatal.png\" alt='fatal mistakes' title='fatal mistakes'  height=\"105\" width=\"550\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2015\/01\/fatal.png 550w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2015\/01\/fatal-300x57.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2015\/01\/fatal-450x85.png 450w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42aoiu-8a97226f45ee71199fd183a5da2c96b6\">\n#top .hr.hr-invisible.av-42aoiu-8a97226f45ee71199fd183a5da2c96b6{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-42aoiu-8a97226f45ee71199fd183a5da2c96b6 hr-invisible  avia-builder-el-2  el_after_av_image  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p>Your local Nettl is part of a network of nationwide web studios. That means we share knowledge and to help clients avoid fatal mistakes like these\u2026<\/p>\n<\/div>\n<div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wv9au-ebe477ea39a0579d587c9294d9647608\">\n#top .hr.hr-invisible.av-1wv9au-ebe477ea39a0579d587c9294d9647608{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-1wv9au-ebe477ea39a0579d587c9294d9647608 hr-invisible  avia-builder-el-3  el_after_av_hr  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div>\n<div><strong>1. IGNORING MOBILE<\/strong><\/div>\n<p style=\"padding-left: 30px\">More than half of visits now come from mobile phones or tablets. If customers have to pan and scale and pinch and zoom to navigate, they\u2019ll quickly decide to navigate away. Nettl :commerce sites intelligently scale content to suit the device viewing.<\/p>\n<p><strong>2. FORGETTING TO UPDATE<\/strong><\/p>\n<p style=\"padding-left: 30px\">What does a Summer Sale banner say when it\u2019s still there in January? Search engines reward fresh content, so keep adding products and make sure out-of-date content is removed.<\/p>\n<p><strong>3. NEGLECTING PICTURES<\/strong><\/p>\n<p style=\"padding-left: 30px\">Product photography sells.\u00a0<span class=\"number\">54%<\/span>\u00a0<span class=\"stat\">of consumers say they decided against a purchase because of unhelpful product photos according to Olapic &amp; Fluid. And\u00a0<\/span><span class=\"source\">Instart Logic found 8 out of 10 retailers believe more images per product increase sales.\u00a0<\/span><\/p>\n<p><strong>4. FAILING TO THINK<\/strong><\/p>\n<p style=\"padding-left: 30px\">It\u2019s all about the customer. If they can\u2019t find what they need, or get confused, they\u2019ll drop their basket. BE the customer and anticipate questions they might have and make sure you\u2019ve covered them. How do I return? Is delivery included?<\/p>\n<p><strong>5. CONFUSING CUSTOMERS<\/strong><\/p>\n<p style=\"padding-left: 30px\">Make \u2018call to actions\u2019 big and bold. Tell \u2018em what you want them to do next and don\u2019t hide buttons in strange places. A well designed site should be easy to navigate, even if it\u2019s in a different language. Would yours pass that test?<\/p>\n<p><strong>6. WAITING &amp; DELAYING<\/strong><\/p>\n<p style=\"padding-left: 30px\">Steve Jobs famously said \u201cReal artists ship\u201d. Waiting until the site is perfect before you go live, might be a mistake. Get it \u2018good enough\u2019, just start selling and then refine later. Better to make some sales than keep tweaking.<\/p>\n<p><strong>7. LIVING IN THE PAST<\/strong><\/p>\n<p style=\"padding-left: 30px\">Ecommerce sales psychology has moved incredibly fast. Trust your web designer to apply current best practice to your web shop and try not to let personal judgement influence layout and process flows \u2013 rely on customer data instead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&hellip;<\/p>\n","protected":false},"author":4,"featured_media":4025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,31],"tags":[],"class_list":["post-2278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 fatal mistakes businesses make online : nettl.com<\/title>\n<meta name=\"description\" content=\"Your local Nettl is part of a network of nationwide web studios. 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That means we share knowledge and to help clients avoid fatal mistakes like these\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/7-fatal-mistakes-businesses-make-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-25T14:20:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-03T09:06:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2015\/01\/seven.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alistair Wilson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alistair Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/7-fatal-mistakes-businesses-make-online\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/7-fatal-mistakes-businesses-make-online\/\",\"name\":\"7 fatal mistakes businesses make online : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/7-fatal-mistakes-businesses-make-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/7-fatal-mistakes-businesses-make-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2015\/01\/seven.png\",\"datePublished\":\"2015-01-25T14:20:19+00:00\",\"dateModified\":\"2018-05-03T09:06:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/1abffefa065c78c5feb69f6b9c344d62\"},\"description\":\"Your local Nettl is part of a network of nationwide web studios. 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