{"id":24760,"date":"2019-05-20T09:01:08","date_gmt":"2019-05-20T08:01:08","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=24760"},"modified":"2019-05-20T10:11:32","modified_gmt":"2019-05-20T09:11:32","slug":"marketing-toolkit","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/","title":{"rendered":"Marketing Toolkit"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-m6p6uk1-343d60d9e0fd3287cd3d979dc7885b81 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24760'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltiqikx-47e4571d82719babe8a91e86b231f319\">\n.flex_column.av-ltiqikx-47e4571d82719babe8a91e86b231f319{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ltiqikx-47e4571d82719babe8a91e86b231f319 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6g8yup-73217360e797de55fbd2c7aa214d6784\">\n.flex_column.av-l6g8yup-73217360e797de55fbd2c7aa214d6784{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l6g8yup-73217360e797de55fbd2c7aa214d6784 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3g0d2p-b28afaa370d6d82b30e00b52308cb2fd\">\n.avia-image-container.av-l3g0d2p-b28afaa370d6d82b30e00b52308cb2fd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3g0d2p-b28afaa370d6d82b30e00b52308cb2fd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3g0d2p-b28afaa370d6d82b30e00b52308cb2fd av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/05\/Toolkit-Decal.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959\">\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#security'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2qwy3ht-4a1ce5e64508f487be46e4fdf1752207 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24760'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>GDPR friendly business marketing toolkit<\/h1>\n<div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 4 minute read<\/strong><\/em><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What\u2019s changed?<\/h2>\n<p>It\u2019s one year since the <a href=\"https:\/\/www.nettl.com\/uk\/soon-is-now\/\" target=\"_blank\" rel=\"noopener noreferrer\">GDPR came into force<\/a> and despite the irritating barrage of consent notices that came along for the ride, we can probably agree data protection across Europe has improved.<\/p>\n<p>But it\u2019s also fair to say the new rules have had an impact on the marketing activity of most businesses. Many email lists would have shrunk a little. Like Super Mario when he\u2019s off the mushrooms. Not that it\u2019s all about size, of course.<\/p>\n<p>But we can&#8217;t rely on email alone anyway. You have to use a combination of channels to give your business or idea the best chance of being seen or heard. Or better still, talked about.<\/p>\n<p>However, gripped by post-GDPR fear, some businesses have been paralysed into inertia. &#8220;Crikey, if we can\u2019t spam all those email addresses we\u2019ve collected, what are we going to do? What are we <em>allowed<\/em> to do?\u201d<\/p>\n<p>Well, if you&#8217;re wondering exactly that, here are five essential marketing channels for your business, wrapped up in an infographic stylee for your viewing pleasure, and with explanations below. Enjoy.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av--058910444cfe372a1177d026230eb36d\">\n.avia-image-container.av--058910444cfe372a1177d026230eb36d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av--058910444cfe372a1177d026230eb36d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av--058910444cfe372a1177d026230eb36d av-styling- avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/05\/toolkit-infographic-600.gif\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r7cl54-d34b39513cea84dc82fae931538f4132\">\n.av_font_icon.av-r7cl54-d34b39513cea84dc82fae931538f4132{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-r7cl54-d34b39513cea84dc82fae931538f4132 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-r7cl54-d34b39513cea84dc82fae931538f4132 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 SEO (Search Engine Optimisation)<\/h3>\n<p>Why do you have a website?<\/p>\n<p>To sell more boiler cover packages? To book more appointments for your team? So more people hear about your microbrewery? It\u2019s fair to say everyone\u2019s different. But most people want more of something. And that something usually boils down to <strong>more website traffic.<\/strong><\/p>\n<p><strong>More website traffic comes from organic search than any other source<\/strong>. So whenever someone is using a search engine to find information that\u2019s relevant to your product, service, or website, you need to be there. Or you\u2019re missing out on potential business. And that\u2019s where SEO comes in. <a href=\"https:\/\/www.nettl.com\/uk\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">What&#8217;s SEO?<\/a><\/p>\n<ul class=\"statsbox_de\">\n<li><em><strong>More website traffic comes from organic search than any other source. (<a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/content-optimization\" target=\"_blank\" rel=\"noopener noreferrer\">1<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>4 in 5 people use search engines to find local information. (<a href=\"https:\/\/www.thinkwithgoogle.com\/advertising-channels\/search\/how-advertisers-can-extend-their-relevance-with-search-download\/\" target=\"_blank\" rel=\"noopener noreferrer\">2<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>94% of B2B buyers research online for purchase decisions. (<a href=\"https:\/\/www.brafton.com\/news\/94-percent-b2b-buyers-research-online-purchase-decisions\/\" target=\"_blank\" rel=\"noopener noreferrer\">3<\/a>)<\/strong><\/em><\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7btubs-598e3c5e6de4d2a5a71bfef4a9ca4713\">\n.av_font_icon.av-7btubs-598e3c5e6de4d2a5a71bfef4a9ca4713{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-7btubs-598e3c5e6de4d2a5a71bfef4a9ca4713 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-7btubs-598e3c5e6de4d2a5a71bfef4a9ca4713 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='fontawesome' ><\/span><\/span> #2 Events<\/h3>\n<p>Here\u2019s an odd suggestion. How about getting out into the real world?<br \/>\nWe know, sounds crazy, but as the old saying goes, people do business with people. And there\u2019s usually lots of people at events. One 2018 study asked B2B marketing folk about lead gen tactics, and events came out on top.<\/p>\n<p>Which events do your customers attend? A trade fair? A convention? Classic car show, music festival, vintage fete? Could you drum up new business at one of these? Could you create your own workshop, event or open day? Or how about an all-ticket event where people hang out by the fire, eat pizza, hear from experts (and listen to your brand story about <a href=\"https:\/\/hiutdenim.co.uk\/products\/makers-mavericks\" target=\"_blank\" rel=\"noopener noreferrer\">handmade jeans in a small Welsh town<\/a>).<\/p>\n<ul class=\"statsbox_de\">\n<li><em><strong>Events help generate the most B2B leads. (<a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/lead-generation-and-management-82291\" target=\"_blank\" rel=\"noopener noreferrer\">4<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>79% of marketers generate sales using event marketing. (<a href=\"https:\/\/www.statista.com\/statistics\/307741\/use-of-event-marketing-in-the-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">5<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>84% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. (<a href=\"http:\/\/www.eventmarketer.com\/wp-content\/uploads\/2016\/05\/2016EventTrackExecSummary.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">6<\/a>)<\/strong><\/em><\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5yev48-3048f43bcd1a4e5bdf72765fbb4e60a5\">\n.av_font_icon.av-5yev48-3048f43bcd1a4e5bdf72765fbb4e60a5{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-5yev48-3048f43bcd1a4e5bdf72765fbb4e60a5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-5yev48-3048f43bcd1a4e5bdf72765fbb4e60a5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8b7' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Direct mail<\/h3>\n<p>We\u2019ve already talked about how important it is to have a mix of channels. And print cannot be ignored. Even Google send you stuff in the post. Want more examples? Airbnb, Facebook, Amazon, all use print marketing as part of their approach.<\/p>\n<p>And the opportunity direct mail offers has actually increased since GDPR. That\u2019s because you don\u2019t need explicit consent to send a mailer, letter, brochure or catalogue. Provided you make it clear how they stop getting future mailings, and the content is relevant, sending direct mail is allowed under the \u2018legitimate interests\u2019 of your business.<\/p>\n<p>The incredible thing about direct mail is, it\u2019s turned full circle. We all get less post than we used to. Yet, research shows that it gets a better response than ever.<\/p>\n<ul class=\"statsbox_de\">\n<li><em><strong>87% of people said they were influenced to make an online purchase as a result of receiving direct mail. (<a href=\"https:\/\/www.marketingweek.com\/2017\/08\/23\/royal-mail-direct-mail-trust\/\" target=\"_blank\" rel=\"noopener noreferrer\">7<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>4 out of 5 people say they\u2019ve connected with a business after getting direct mail. (<a href=\"https:\/\/www.marketingweek.com\/2017\/08\/23\/royal-mail-direct-mail-trust\/\" target=\"_blank\" rel=\"noopener noreferrer\">8<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>44% agreed that they were more likely to remember something they had read in print rather than on screen (only 12% disagreed). (<a href=\"http:\/\/www.wardour.co.uk\/opinion\/post\/rethink-ink-print-in-a-digital-world\" target=\"_blank\" rel=\"noopener noreferrer\">9<\/a>)<\/strong><\/em><\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yt3p3c-f13eacab7a7419dbddf21ec49a78dc98\">\n.av_font_icon.av-yt3p3c-f13eacab7a7419dbddf21ec49a78dc98{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-yt3p3c-f13eacab7a7419dbddf21ec49a78dc98 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-yt3p3c-f13eacab7a7419dbddf21ec49a78dc98 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8fd' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Social media<\/h3>\n<p>When <a href=\"https:\/\/www.rivaliq.com\/blog\/2019-social-media-benchmark-report\/#title-all-industry\" target=\"_blank\" rel=\"noopener noreferrer\">engagement rates on Facebook<\/a> are reported to have fallen to 0.09%,\u00a0 you might be forgiven for thinking social media is a waste of time for business marketers. However, <a href=\"https:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener noreferrer\">linkedin<\/a> has proven to be an effective place to hang out, help and connect. Especially if you\u2019re in a B2B sector.<\/p>\n<p>The fact remains that many consumers do scope out the company\u2019s social media presence before making a purchase. And for some potential customers, it may well prove to be the very first exposure to the brand. For that reason alone, it\u2019s important to create content that is on-brand, adds value and is posted regularly to demonstrate that you\u2019re active in the marketplace and a credible option to explore.<\/p>\n<ul class=\"statsbox_de\">\n<li><em><strong>94% of B2B marketers use Linkedin to distribute content. (<a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2017\/pdfs\/Sophisticated-Marketers-Guide-to-LinkedIn-v03.12.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">1<\/a>0)<\/strong><\/em><\/li>\n<li><em><strong>54% of social browsers use social media to research products. (<a href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-day\/social-browsers-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">11<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>49% of consumers depend on social influencers for recommendations. (<a href=\"https:\/\/fourcommunications.com\/insights-on-influencer-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">12<\/a>)<\/strong><\/em><\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tr1caw-e65234595887ce519ad210ca7bf89ded\">\n.av_font_icon.av-tr1caw-e65234595887ce519ad210ca7bf89ded{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-tr1caw-e65234595887ce519ad210ca7bf89ded .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-tr1caw-e65234595887ce519ad210ca7bf89ded avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8c4' data-av_iconfont='fontawesome' ><\/span><\/span> #5 Oh, and of course you can actually still email people<\/h3>\n<p>But here\u2019s the thing, there are some rules.<\/p>\n<p>Email addresses you\u2019ve scraped from cards at a show, purchased randomly, or even collected in exchange for a coupon code won\u2019t cut it anymore (strictly speaking, they never really did).<\/p>\n<p>Instead, people need to have explicitly opted in to receive the type of emails you\u2019re going to be sending. Or, they could be an existing customer who previously bought or enquired about a similar product or service from you. That\u2019s referred to as a soft opt-in, under PECR.<\/p>\n<ul class=\"statsbox_de\">\n<li><em><strong>81% of SMBs still rely on email as their primary customer acquisition channel. (<a href=\"https:\/\/www.emarsys.com\/app\/uploads\/2018\/01\/eTail-Emarsys-WBR-SMB-Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">13<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>49% of people said they\u2019d like to receive promotional emails from their favourite brands. (<a href=\"https:\/\/www.statista.com\/statistics\/434649\/promotional-email-frequency-preference-usa-consumer\/\" target=\"_blank\" rel=\"noopener noreferrer\">14<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>The average open rate for a welcome email is 82%. (<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks.html\" target=\"_blank\" rel=\"noopener noreferrer\">15<\/a>)<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9654ab5eecf536694009a38855227997\">\n.avia-image-container.av-h2771v5-9654ab5eecf536694009a38855227997 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9654ab5eecf536694009a38855227997 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9654ab5eecf536694009a38855227997 av-styling- avia-align-  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/05\/arrows900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Marketing is about getting the right message, in front of the right people at the right time. Both digital and offline methods have a role to play in marketing your business. The resources assigned to each depends on your budget and where your customers are. Nettl can help you leverage all available channels to do well in today\u2019s omnichannel arena.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-27  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-28  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24760'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>A GDPR-friendly business marketing toolbox and infographic to get you mad as hops. (That means \u2018excited\u2019)<\/p>\n","protected":false},"author":4,"featured_media":24762,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-24760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Toolkit : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Toolkit : nettl.com\" \/>\n<meta property=\"og:description\" content=\"A GDPR-friendly business marketing toolbox and infographic to get you mad as hops. (That means \u2018excited\u2019)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-20T08:01:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-20T09:11:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/05\/ipad1600x800dark.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alistair Wilson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alistair Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/\",\"name\":\"Marketing Toolkit : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/05\/ipad1600x800dark.jpg\",\"datePublished\":\"2019-05-20T08:01:08+00:00\",\"dateModified\":\"2019-05-20T09:11:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/1abffefa065c78c5feb69f6b9c344d62\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/05\/ipad1600x800dark.jpg\",\"contentUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/05\/ipad1600x800dark.jpg\",\"width\":1600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/ie\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Toolkit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\",\"url\":\"https:\/\/www.nettl.com\/ie\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print &amp; Signs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nettl.com\/ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/1abffefa065c78c5feb69f6b9c344d62\",\"name\":\"Alistair Wilson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/351157b6245a3e75b8f8a22bffa4ce6253533db4135cef577b6d183c5ae1cae6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/351157b6245a3e75b8f8a22bffa4ce6253533db4135cef577b6d183c5ae1cae6?s=96&d=mm&r=g\",\"caption\":\"Alistair Wilson\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Toolkit : nettl.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/","og_locale":"en_GB","og_type":"article","og_title":"Marketing Toolkit : nettl.com","og_description":"A GDPR-friendly business marketing toolbox and infographic to get you mad as hops. (That means \u2018excited\u2019)","og_url":"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/","og_site_name":"Nettl","article_published_time":"2019-05-20T08:01:08+00:00","article_modified_time":"2019-05-20T09:11:32+00:00","og_image":[{"width":1600,"height":800,"url":"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/05\/ipad1600x800dark.jpg","type":"image\/jpeg"}],"author":"Alistair Wilson","twitter_misc":{"Written by":"Alistair Wilson","Estimated reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/","url":"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/","name":"Marketing Toolkit : nettl.com","isPartOf":{"@id":"https:\/\/www.nettl.com\/ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/#primaryimage"},"image":{"@id":"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/05\/ipad1600x800dark.jpg","datePublished":"2019-05-20T08:01:08+00:00","dateModified":"2019-05-20T09:11:32+00:00","author":{"@id":"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/1abffefa065c78c5feb69f6b9c344d62"},"breadcrumb":{"@id":"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nettl.com\/ie\/marketing-toolkit\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/#primaryimage","url":"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/05\/ipad1600x800dark.jpg","contentUrl":"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/05\/ipad1600x800dark.jpg","width":1600,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nettl.com\/ie\/2024-home\/"},{"@type":"ListItem","position":2,"name":"Marketing Toolkit"}]},{"@type":"WebSite","@id":"https:\/\/www.nettl.com\/ie\/#website","url":"https:\/\/www.nettl.com\/ie\/","name":"Nettl","description":"Websites, SEO, Print &amp; Signs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nettl.com\/ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/1abffefa065c78c5feb69f6b9c344d62","name":"Alistair Wilson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/351157b6245a3e75b8f8a22bffa4ce6253533db4135cef577b6d183c5ae1cae6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/351157b6245a3e75b8f8a22bffa4ce6253533db4135cef577b6d183c5ae1cae6?s=96&d=mm&r=g","caption":"Alistair Wilson"}}]}},"jetpack_featured_media_url":"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/05\/ipad1600x800dark.jpg","_links":{"self":[{"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/posts\/24760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/comments?post=24760"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/posts\/24760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/media\/24762"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/media?parent=24760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/categories?post=24760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/tags?post=24760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}