{"id":24859,"date":"2019-07-17T14:03:54","date_gmt":"2019-07-17T13:03:54","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=24859"},"modified":"2019-07-19T16:11:12","modified_gmt":"2019-07-19T15:11:12","slug":"pop-up-power","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/pop-up-power\/","title":{"rendered":"Pop-up power"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-55e5aab1d93e88358667e1d98db5f168\">\n.avia-section.av-m6p6uk1-55e5aab1d93e88358667e1d98db5f168 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/07\/bullet.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-55e5aab1d93e88358667e1d98db5f168 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  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id=\"style-css-av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959\">\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#security'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2qwy3ht-4a1ce5e64508f487be46e4fdf1752207 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24859'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Pop-up power<\/h1>\n<div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 5 minute read<\/strong><\/em><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The evening sun shone on a secluded spot of the Irish coastline. Tents and camper vans huddled together behind the dunes. Although not the weekend yet, the hand painted campsite sign already said \u2018Full\u2019. It was late in the day but the beach was still rammed. Like every person and their dog were there.<\/p>\n<p>The next vehicle to roll into the car park was a brightly coloured van not too dissimilar to the mystery machine. But without Scooby-doo. After a quick nod to reception, this van didn\u2019t turn round, or unpack a tent. Instead, they unpacked something rather more entrepreneurial, a pop-up.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-8a9e39dc9f21160da815eea869a24859\">\n.avia-image-container.av-h2771v5-8a9e39dc9f21160da815eea869a24859 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-8a9e39dc9f21160da815eea869a24859 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-8a9e39dc9f21160da815eea869a24859 av-styling- avia-align-  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/07\/pop-up-wagon-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>When the crowds don\u2019t come to you, it\u2019s time to go to them.<\/h2>\n<p>This lot definitely have a surf shop in the town. But when the weather\u2019s like this, there are more seagulls than shoppers in the town centre. They have a great webshop too. Doesn\u2019t look like anyone here is online right now. But there\u2019s a crowd starting to gather at this makeshift surf stall.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-517ef9b85782879654dabb3c8ca84b7b\">\n.avia-image-container.av-h2771v5-517ef9b85782879654dabb3c8ca84b7b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-517ef9b85782879654dabb3c8ca84b7b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-517ef9b85782879654dabb3c8ca84b7b av-styling- avia-align-  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/07\/meerkats-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What&#8217;s a pop-up?<\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-2b9a09cb2d5ae2a28d4007db7c23177d-wrap avia-button-left  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock  sg-popup-id-24869'><a href=''  class='avia-button av-jinlazj9-2b9a09cb2d5ae2a28d4007db7c23177d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-left avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue83f' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >This?<\/span><\/a><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>No. Not the annoying internet phenomenon. (Sorry to do that to you).<\/p>\n<p>We\u2019re talking about pop-up shops. Typically this is a retailer taking advantage of a short term flexible accommodation. No, not squatting. Legitimately hiring a space for a few months \/ weeks \/ days \/ hours. You\u2019ll also see a lot of pop up restaurants or food stalls doing a roaring trade.<\/p>\n<p>It&#8217;s not just shopping and street food though. This concept can be applied generously to all manner of industries. Shops, stalls, restaurants, activities, entertainment, legal services, home improvements. They&#8217;re usually based in a retail unit of some sort. Or a van. But it doesn&#8217;t have to be this way. Walls don&#8217;t matter. <strong>Its all about being in the right place, in front of the right people, at the right time.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-cec46f84eba7bc5285a5a5c5e2936589 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock statsbox_de'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-72s313-5a47e1ff98134b83fde1cb847e19fb85\">\n.av_font_icon.av-72s313-5a47e1ff98134b83fde1cb847e19fb85{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-72s313-5a47e1ff98134b83fde1cb847e19fb85 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-72s313-5a47e1ff98134b83fde1cb847e19fb85 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello' ><\/span><\/span> Quick tip<\/h3>\n<p>It\u2019s the summer holidays and parents all over the country are desperate to do something with their little <del>devils<\/del> darlings. What could you do that provides entertainment for kids and adults alike? A workshop? Face painting? Treasure hunt? Teddy bears picnic? Obviously it depends what you do. We\u2019re not recommending all accountants get their best plastic tea sets out, but if your business is family friendly then you might be able to think of something fun for all the family.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>OK, Let\u2019s pop. Where do I start?<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-82a86e395f5eacd34e85ab3d8abb6a33\">\n.avia-image-container.av-h2771v5-82a86e395f5eacd34e85ab3d8abb6a33 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-82a86e395f5eacd34e85ab3d8abb6a33 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-82a86e395f5eacd34e85ab3d8abb6a33 av-styling- avia-align-  avia-builder-el-30  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/07\/manonhorse-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oz1md3-035a3a7ed651d5e1a9612d811c2872a5\">\n.av_font_icon.av-1oz1md3-035a3a7ed651d5e1a9612d811c2872a5{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1oz1md3-035a3a7ed651d5e1a9612d811c2872a5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1oz1md3-035a3a7ed651d5e1a9612d811c2872a5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue842' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Location<\/h3>\n<p><strong>Footfall<\/strong><\/p>\n<p>The whole point about a pop up is literally popping up right where the people are. And the right kind of people. Think about the ice-cream van at the beach. People pitching meal subscriptions to busy commuters at the station. County colour scarves and flags on your way to the GAA match. Burger vans at building sites. Binoculars to the curious folk at <a href=\"https:\/\/curiosity.com\/topics\/want-to-see-area-51-tikaboo-peak-is-the-closest-you-can-legally-get-curiosity\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tikaboo Peak<\/a>. Who buys what you sell? Where are they likely to be?<\/p>\n<p><strong>Permission<\/strong><\/p>\n<p>A cracking location is one thing but you\u2019ll need a little consent. While some wildcats may prefer to seek forgiveness rather than permission, as reputable upstanding citizens of Nettl, we have to advocate permission. If it\u2019s private commercial property, be sure to ask the bill payer\u2019s permission. If you\u2019re talking a road, path, beach or any other public area then ask your county council about whether you need a trading licence.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-07df765955d8eae23b4bb09f3d813e6a\">\n.avia-image-container.av-h2771v5-07df765955d8eae23b4bb09f3d813e6a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-07df765955d8eae23b4bb09f3d813e6a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-07df765955d8eae23b4bb09f3d813e6a av-styling- avia-align-  avia-builder-el-35  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/07\/superdry-popup-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-36  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1493mjb-e0b4220cf753ab3f8190a188fe997055\">\n.av_font_icon.av-1493mjb-e0b4220cf753ab3f8190a188fe997055{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1493mjb-e0b4220cf753ab3f8190a188fe997055 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1493mjb-e0b4220cf753ab3f8190a188fe997055 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue827' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 A shop in a box. (or bag).<\/h3>\n<p>Sure, it\u2019s amazing if you have a spare shipping container and a friend that\u2019s nifty on the angle grinder. But it\u2019s really not necessary. Some of the beautiful things about fabric displays are that they are affordable, lightweight, waterproof and easy to assemble.<\/p>\n<p>Pull a gazebo out of the bag in minutes. Or simply stand by a flag. The surf shop example had a gazebo, two flags, a desk with branded tablecloth, some deckchairs and rails for their clothes. But you can start small, or mix and match to create your own space.<\/p>\n<p>You\u2019re going to need a way to take payments on the day. There are lots of good mobile card processing providers though, iZettle, Square, Paypal to name a few.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-39  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-babc77a58c3795465fff7c45551a5469\">\n.avia-image-container.av-h2771v5-babc77a58c3795465fff7c45551a5469 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-babc77a58c3795465fff7c45551a5469 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-babc77a58c3795465fff7c45551a5469 av-styling- avia-align-  avia-builder-el-40  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/07\/awareness-elephant.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-41  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-235ltj-541a8a8ca0021788e685a9e34b0efb04\">\n.av_font_icon.av-235ltj-541a8a8ca0021788e685a9e34b0efb04{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-235ltj-541a8a8ca0021788e685a9e34b0efb04 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-235ltj-541a8a8ca0021788e685a9e34b0efb04 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Awareness<\/h3>\n<p>If you build it, they will come. Except they won\u2019t. Because no one knows about it. Hopefully, you will have picked a location that\u2019s stacked with passers by and so you\u2019ll get lots of attention from that. However, if you don\u2019t ramp up the publicity around the event then you won\u2019t be reaching your full potential. Here are some low-cost ideas for how you can create some awareness.<\/p>\n<p><strong>Get active on social<\/strong><\/p>\n<p>Easy way to spread the word, fast. Be prepared with content in advance. Be organised and schedule. Create an event hashtag. Think about offering a sneak peek of what\u2019s in store. Or build the anticipation with clues.<\/p>\n<p>What could you do that\u2019s remarkable and worth talking about? There was one example of a comic character-themed coffee stand who arranged for people dressed as superheroes along. Casually queueing for coffee. Could you brand up a <a href=\"https:\/\/www.nettl.com\/ie\/shop\/prices\/goliath-deck-chair\">giant deckchair<\/a> and make that a photo opportunity worth sharing?<\/p>\n<p>What offers could you do? Doesn\u2019t have to be much, just some little reward or upsell voucher for a share or mention to help spread the word.<\/p>\n<p><strong>Set up an event webpage<\/strong><\/p>\n<p>At the very least, advertise your event on <a href=\"https:\/\/www.eventbrite.ie\" target=\"_blank\" rel=\"noopener noreferrer\">Eventbrite<\/a>. or better still create a one-pager to promote the event and allow people to sign up for exclusive deals. You can even add a countdown page to build excitement. Or you could write a blog article about the event and have the post give useful information about what else there is to do in the area. That kind of value adding is appreciated by both real people and Google bots alike.<\/p>\n<p><strong>Email your crew<\/strong><\/p>\n<p><a href=\"https:\/\/www.nettl.com\/ie\/soon-is-now\/\">GDPR<\/a> depending, you should email your existing contacts to let them know where you are and what you are up to. Make sure you include something relevant, like the examples above such as other useful info about the area or event, or a voucher of some sort. Why not gamify it by adding extra clues to the location in the build up. Or add urgency by counting down the days until your pop up packs up.<\/p>\n<p><strong>Get physical<\/strong><\/p>\n<p>When pulling the local punters is the priority, nothing is quite as effective as handing out <a href=\"https:\/\/www.nettl.com\/ie\/shop\/\">flyers or vouchers<\/a> in the local area. Be sure to include a little map. Combine this with some simple way finding signs and posters to direct people to your door. Or, checkout (because, who needs doors?). Why not ramp up the attention by having someone meander and mingle wearing a branded <a href=\"https:\/\/www.nettl.com\/ie\/shop\/prices\/apostrophe-flag?tag_14&#091;30388&#093;=on\">backpack flag<\/a>. Instant talking point.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-ac33698905c85e70bb6adf04a16f1d7d\">\n.avia-image-container.av-h2771v5-ac33698905c85e70bb6adf04a16f1d7d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-ac33698905c85e70bb6adf04a16f1d7d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-ac33698905c85e70bb6adf04a16f1d7d av-styling- avia-align-  avia-builder-el-45  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/07\/gun-store-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-46  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>If your usual line of business is looking as busy as the bustling high street above, get planning now and you can be popping up where the punters are in just a matter of days. If you need a hand pulling everything together, just \u2018pop in\u2019 to your local studio for a chat.<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2-wrap avia-button-center  avia-builder-el-48  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-49  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24859'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Pop-up prowess. The power of the pop up and 3 things you need to get started.<\/p>\n","protected":false},"author":4,"featured_media":24861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-24859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pop-up power : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/pop-up-power\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pop-up power : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Pop-up prowess. 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