{"id":24981,"date":"2019-09-19T11:12:26","date_gmt":"2019-09-19T10:12:26","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=24981"},"modified":"2019-09-19T12:10:54","modified_gmt":"2019-09-19T11:10:54","slug":"fountain","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/fountain\/","title":{"rendered":"Fountain of Knowledge"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-f5674b9386609c76d9af5a6ed94dc7b9\">\n.avia-section.av-m6p6uk1-f5674b9386609c76d9af5a6ed94dc7b9 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/09\/fountsain-background.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-f5674b9386609c76d9af5a6ed94dc7b9 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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650px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-03cac1266718f013914ab0c3362faa9f\">\n.av_font_icon.av-jll44fl-03cac1266718f013914ab0c3362faa9f{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-03cac1266718f013914ab0c3362faa9f .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-03cac1266718f013914ab0c3362faa9f avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#fountain'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0p6t06k-d5665912d5906c04e7bef4b16a448d94\">\n.avia-section.av-k0p6t06k-d5665912d5906c04e7bef4b16a448d94{\nbackground-color:#d2e6e9;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/09\/blog-bg-4.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='fountain'  class='avia-section av-k0p6t06k-d5665912d5906c04e7bef4b16a448d94 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-full-contain avia-bg-style-fixed container_wrap sidebar_right'  data-section-bg-repeat='contain'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24981'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-z7ifvo-08a236eec5cf092d664ab3a8816c10ca\">\n.flex_column.av-z7ifvo-08a236eec5cf092d664ab3a8816c10ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-z7ifvo-08a236eec5cf092d664ab3a8816c10ca av_two_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kas610-fccb7edb0909fa54ab2bb919add92ec6\">\n.flex_column.av-kas610-fccb7edb0909fa54ab2bb919add92ec6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kas610-fccb7edb0909fa54ab2bb919add92ec6 av_three_fifth  avia-builder-el-9  el_after_av_two_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">What would<br \/>\nyou do?<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div style=\"font-size: 1.2em;\">\n<p style=\"text-align: center;\">Gather round, friends, we\u2019ve a question for you<br \/>\nWhat do you think our dear friend here should do?<\/p>\n<p style=\"text-align: center;\">Much like yourselves, expert in their field<br \/>\nA fountain of knowledge, that should be revealed<\/p>\n<p style=\"text-align: center;\">Opportunity here. Folks adore insider tips<br \/>\nPeople like experts, hang on each word from their lips<\/p>\n<p style=\"text-align: center;\">With years of experience, he\u2019s so much to share<br \/>\nSo many people to help, this can show that you care<\/p>\n<p style=\"text-align: center;\">Position oneself, and then give willingly<br \/>\nHe clearly knows his stuff, these tips are free!<\/p>\n<p style=\"text-align: center;\">Advice a valuable gift, no money in sight<br \/>\nYet returns can be plentiful, when it is done right<\/p>\n<p style=\"text-align: center;\">So how to commercialise this willingness to please?<br \/>\nHow to get the most business, from sharing expertise?<\/p>\n<p style=\"text-align: center;\"><strong>9 options below, from which you must choose<\/strong><br \/>\n<strong> Pick the 5 right answers and your business can\u2019t lose.<\/strong><\/p>\n<\/div>\n<\/div><\/section><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-2qwy3ht-4a1ce5e64508f487be46e4fdf1752207 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24981'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-13  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-14  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: left;\">What should our zebra friend do to help position themselves as an expert in their field?<\/h2>\n<p style=\"text-align: left;\">Click on the options below to reveal whether or not it&#8217;s the right move.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-8101b01061dbe81b9048a9515d1946d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes1'  itemprop=\"text\" ><h3 class=\"quizbuttons\">Write a blog and create whitepapers<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-e9a487da759d86b77dd99e9f11559bb5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes1answer'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4700vus-a532ad3dac557fcc94346d00c36ba610\">\n.av_font_icon.av-4700vus-a532ad3dac557fcc94346d00c36ba610{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-4700vus-a532ad3dac557fcc94346d00c36ba610 .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-4700vus-a532ad3dac557fcc94346d00c36ba610 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf00c' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Yes! This is great idea. A Whitepaper is a term for an essay, article or helpful guide on a particular subject within an industry or area of interest.<\/p>\n<p>They often have an element of research or findings that separate them from just your professional opinion. Nothing wrong with a bit of expert opinion of course. It\u2019s just things like blogs and articles are more suited to that. Whitepapers have more meat on the bone.<\/p>\n<p>The more that is invested into a whitepaper as a genuine study, the more likely that others within your industry will reference and link back to it. Also consider research-based &#8216;cheat sheets&#8217; and infographics.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-4607c9c7365a23ad1991fe0f693c7e4c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes2'  itemprop=\"text\" ><h3 class=\"quizbuttons\">Re-write pages from competitor websites<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-641b81bdc061e0f631438cbb52618463 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes2answer'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3z9mldw-444054b11cc6a238001d96a71726a03f\">\n.av_font_icon.av-3z9mldw-444054b11cc6a238001d96a71726a03f{\ncolor:#8F1557;\nborder-color:#8F1557;\n}\n.av_font_icon.av-3z9mldw-444054b11cc6a238001d96a71726a03f .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-3z9mldw-444054b11cc6a238001d96a71726a03f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf00d' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Ah. We see what you did there, but no. While it makes sense to study competitors websites, it\u2019s not a good idea to rehash their words and pages.<\/p>\n<p>Sure, make a note of what they might have done well. But when it comes to content, you have your own story to tell. Your brand, your service, your clients. Put yourself in your customers shoes. A prospect, arriving on your web doorstep.<\/p>\n<p>What searches brought them there? What have they come to do or find out? Create your content to help them along the way and tell a story that is unique to your business. That is the best way to showcase your expertise.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-c069c8a6a1d916674cd0d961b6652ebb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes3'  itemprop=\"text\" ><h3 class=\"quizbuttons\">Talk at a show, exhibition or event<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6dbd9e4ff5d1b66e802ebb074a480ad0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes3answer'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3gjd6sk-4ce7e0e68df1ad95e739bbe2b5e0825b\">\n.av_font_icon.av-3gjd6sk-4ce7e0e68df1ad95e739bbe2b5e0825b{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3gjd6sk-4ce7e0e68df1ad95e739bbe2b5e0825b .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-3gjd6sk-4ce7e0e68df1ad95e739bbe2b5e0825b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf00c' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Hot dog! Why only <a href=\"https:\/\/www.nettl.com\/ie\/shop\/?keywords=exhibit\">exhibit at an event<\/a> when you can speak there too. This is perhaps one of the best ways to benefit most from the advice you can give.<\/p>\n<p>Event organisers are always looking for good speakers to fill the seminar slots at a show. Of course there\u2019ll be your keynote speakers, and perhaps some well known names. But events often put on speaking slots, seminars and workshops throughout the day.<\/p>\n<p>Just make sure you\u2019ve something helpful, insightful and of value to offer the attendees. No sales pitches though. Give up your time to deliver something of real benefit to the people paying attention. Raising the profile of you and your stand is the payoff.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b0943522ada8efe137502b88417994df '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes4'  itemprop=\"text\" ><h3 class=\"quizbuttons\">Contribute to discussions on LinkedIn<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-2681be664caed05c2f1d85b78e062502 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes4answer'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vh7t2c-a3ccca9306a21cdb1511f83ccdabc95e\">\n.av_font_icon.av-2vh7t2c-a3ccca9306a21cdb1511f83ccdabc95e{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2vh7t2c-a3ccca9306a21cdb1511f83ccdabc95e .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-2vh7t2c-a3ccca9306a21cdb1511f83ccdabc95e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf00c' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Yes! Great place to start. Unlike other social media platforms, LinkedIn can be a great place to generate B2B business.<\/p>\n<p>Of course you should be posting regularly and publishing articles on LinkedIn but unless you write about something particularly controversial, you\u2019re far more likely to see greater engagement from joining in a jolly good conversation.<\/p>\n<p>There are lots of active groups on LinkedIn, and on many a day you\u2019ll come across people asking questions you can help with. In fact, such is the nature of LinkedIn your fellow connections will likely bring them to your attention, recommending you in the process.<\/p>\n<p>Again, such as the our advice above. Seek to assist, not to sell. This is what will position you as a genuine expert.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-c9269a9ad85a2c7b8fb25ea1e04eee08 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes5'  itemprop=\"text\" ><h3 class=\"quizbuttons\">Criticise competitors<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-972e06f1ba40c3350ed778c2e0fb5ba9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes5answer'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2m3gll0-cc5413ba8afa36c5aeb304eee5b05e93\">\n.av_font_icon.av-2m3gll0-cc5413ba8afa36c5aeb304eee5b05e93{\ncolor:#8F1557;\nborder-color:#8F1557;\n}\n.av_font_icon.av-2m3gll0-cc5413ba8afa36c5aeb304eee5b05e93 .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-2m3gll0-cc5413ba8afa36c5aeb304eee5b05e93 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf00d' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Whoa! Hold your horses. As tempting as it is at times to bubble around your competition, you have to be careful here.<\/p>\n<p>Directly criticising a rival to elevate your position might seem like an easy, and perhaps deserved, way to get a leg up on your competitor but it doesn\u2019t always work out that way. It\u2019s much better to focus on what you do well rather than finding fault with others.<\/p>\n<p>So if you are going to highlight a flaw, make it a comparison based on facts, rather than just opinion. Happy, successful people don\u2019t tend to say negative things about others. So sure, say you\u2019re better because X, but keep it factual and fun.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-adfab8916289a6af96b982135cfbf513 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes6'  itemprop=\"text\" ><h3 class=\"quizbuttons\">Write guest articles for other publications<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-bf2584f018b41bf38cdcdf836849342c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes6answer'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yrg46c-f68fca5807fb638c4c188dc94b23f0d2\">\n.av_font_icon.av-1yrg46c-f68fca5807fb638c4c188dc94b23f0d2{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1yrg46c-f68fca5807fb638c4c188dc94b23f0d2 .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-1yrg46c-f68fca5807fb638c4c188dc94b23f0d2 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf00c' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Roger that! A great way to raise your profile and build credibility is to feature on other websites and in printed publications.<\/p>\n<p>Editors of industry-related and local business publications are always on the look out for opinions and content for their magazines and websites. Try to keep in touch with the editor and always send in stories from your business. No, not that someone stole Sally\u2019s sandwiches again, but things relating to growth, charity, or new tech.<\/p>\n<p>Ensure the press releases are well written and include a professional photo. Sometimes, if you take adverts out in these publications, you can find the free PR opportunities also increase. Funny that.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-0191d1df03b138377dab923d881cb051 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes7'  itemprop=\"text\" ><h3 class=\"quizbuttons\">Go networking and tell everyone what you do<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-f20b532e2f13007aeb95d0cfaaa78b4a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes7answer'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rgcnyc-dfb8ecb73d18ba7ebeaf4f64431fce44\">\n.av_font_icon.av-1rgcnyc-dfb8ecb73d18ba7ebeaf4f64431fce44{\ncolor:#8F1557;\nborder-color:#8F1557;\n}\n.av_font_icon.av-1rgcnyc-dfb8ecb73d18ba7ebeaf4f64431fce44 .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-1rgcnyc-dfb8ecb73d18ba7ebeaf4f64431fce44 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf00d' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Close, but no cigar. If you want to build a reputation as the go-to-guru for what you do, then networking is a solid place to start.<\/p>\n<p>It gives you the opportunity to meet people and help them out with a bit of expert advice. At many networking events, there\u2019s often the opportunity for a speaker also, so that\u2019s worth a look. But the most powerful thing about networking is, well, networking.<\/p>\n<p>Regular networking events not only offer you the ability to showcase your knowledge through advice, but they also build trust. Then people tell their friends, who tell their friends, who tell their friends. Word soon spreads that you\u2019re the person they need to be talking to.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-26369e9db5afd05e72682726ce197ecc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes8'  itemprop=\"text\" ><h3 class=\"quizbuttons\">Host a live Q&#038;A session on social media<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-d9dd4c2f99804fbed04ebf2162487b2f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes8answer'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13m4bfo-1c32c986ac211098426f37549da8614a\">\n.av_font_icon.av-13m4bfo-1c32c986ac211098426f37549da8614a{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-13m4bfo-1c32c986ac211098426f37549da8614a .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-13m4bfo-1c32c986ac211098426f37549da8614a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf00c' data-av_iconfont='fontawesomeregular' ><\/span><\/span> There is perhaps no better way of positioning you and your business as the expert, than actually being \u2018the expert\u2019 on a TV or radio show.<\/p>\n<p>Granted, we can\u2019t all be on TV. However, small businesses can often host phone in Q&#038;A session on local radio &#8211; especially in association with an ad package. But the good news is, you don\u2019t need either of these 1960\u2019s marketing channels.<\/p>\n<p>You have Facebook. And YouTube. And Twitter. All of which offer YOU the ability, in your own office, home or underpants (Best keep the underpants for Twitter) to host live sessions where you can answer questions from people interested in what you do. Serious expert points!<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6f8710f2eed9ce658694713dda358c49 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes9'  itemprop=\"text\" ><h3 class=\"quizbuttons\">Pay the kid promising the top of the Googles<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6dd71b25ac4d2fa7a749750ad71ea8b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock yes9answer'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ugcbgk-5c8d2fb3868e864556967251866c9133\">\n.av_font_icon.av-ugcbgk-5c8d2fb3868e864556967251866c9133{\ncolor:#8F1557;\nborder-color:#8F1557;\n}\n.av_font_icon.av-ugcbgk-5c8d2fb3868e864556967251866c9133 .av-icon-char{\nfont-size:50px ;\nline-height:50px ;\n}\n<\/style>\n<span  class='av_font_icon av-ugcbgk-5c8d2fb3868e864556967251866c9133 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf00d' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Err, no. Sorry. Getting the nod from Google would suggest that your website is relevant and credible, positioning you and your business as experts in that subject and\/or location.<\/p>\n<p>So whilst it\u2019s true that getting your website listed within the top results is a good thing, no one should be promising top spot. SEO is a long term strategy featuring consistent ongoing activity to ensure your website is relevant, credible and user friendly as possible. Your actual ranking is dependant on many factors outside of your control though, so anyone promising success is telling pork pies. However, there is still a lot of <a href=\"https:\/\/www.nettl.com\/ie\/seo\">good seo practices<\/a> that can be done by credible local experts.<\/p>\n<p>Taking Google Ads can ensure you\u2019re listed at the top of the search results, and of course there may be a time and place for this for most businesses. Less credibility associated with this move though, and many searchers in fact ignore ads altogether.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-5d15ce0106b910f7e71ec0be9d5278b2\">\n#top .hr.hr-invisible.av-jp00gvdr-5d15ce0106b910f7e71ec0be9d5278b2{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-5d15ce0106b910f7e71ec0be9d5278b2 hr-invisible  avia-builder-el-43  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Speak to your <a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\">local Nettl team<\/a> about ways in which to showcase you and your business. How can we help you build a community? How can we help position you, your company and brand? What resources do you need to create and how will you amplify for maximum reach? We\u2019ll put these answers on a postcard. We can even <a href=\"https:\/\/www.nettl.com\/ie\/shop\">print the postcards<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-5d15ce0106b910f7e71ec0be9d5278b2\">\n#top .hr.hr-invisible.av-jp00gvdr-5d15ce0106b910f7e71ec0be9d5278b2{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-5d15ce0106b910f7e71ec0be9d5278b2 hr-invisible  avia-builder-el-45  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2-wrap avia-button-center  avia-builder-el-46  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-47  el_after_av_button  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-cbfa52c9e077497a27297dbc6b5aa732\">\n.avia-image-container.av-h2771v5-cbfa52c9e077497a27297dbc6b5aa732 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-cbfa52c9e077497a27297dbc6b5aa732 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-cbfa52c9e077497a27297dbc6b5aa732 av-styling- avia-align-center  avia-builder-el-48  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/09\/wise-owl-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-49  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24981'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Expert in your field? How do you go about positioning yourself as the go-to-guru? We\u2019ve suggested 9 ways to get the ball rolling. Only 5 are correct. Can you pick the right ones?<\/p>\n","protected":false},"author":4,"featured_media":24984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-24981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fountain of Knowledge : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/fountain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fountain of Knowledge : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Expert in your field? How do you go about positioning yourself as the go-to-guru? We\u2019ve suggested 9 ways to get the ball rolling. Only 5 are correct. 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How do you go about positioning yourself as the go-to-guru? We\u2019ve suggested 9 ways to get the ball rolling. Only 5 are correct. 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