{"id":25016,"date":"2019-10-17T12:09:35","date_gmt":"2019-10-17T11:09:35","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=25016"},"modified":"2019-10-17T16:56:16","modified_gmt":"2019-10-17T15:56:16","slug":"back-for-more","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/back-for-more\/","title":{"rendered":"Back for More"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-e11616a7be82c97bafd8b14f78b77080\">\n.avia-section.av-m6p6uk1-e11616a7be82c97bafd8b14f78b77080{\nbackground-repeat:repeat;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/10\/boomerang-background-tile-500.jpg);\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-e11616a7be82c97bafd8b14f78b77080 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-fixed av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'  data-section-bg-repeat='repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25016'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltiqikx-47e4571d82719babe8a91e86b231f319\">\n.flex_column.av-ltiqikx-47e4571d82719babe8a91e86b231f319{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ltiqikx-47e4571d82719babe8a91e86b231f319 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6g8yup-73217360e797de55fbd2c7aa214d6784\">\n.flex_column.av-l6g8yup-73217360e797de55fbd2c7aa214d6784{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l6g8yup-73217360e797de55fbd2c7aa214d6784 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3g0d2p-73ba8dbe9a41922b70ce452857a6806c\">\n.avia-image-container.av-l3g0d2p-73ba8dbe9a41922b70ce452857a6806c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3g0d2p-73ba8dbe9a41922b70ce452857a6806c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3g0d2p-73ba8dbe9a41922b70ce452857a6806c av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-25024 avia-img-lazy-loading-not-25024 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/10\/Back-For-More-Type.png\" alt='' title='Back-For-More-Type'  height=\"450\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/10\/Back-For-More-Type.png 450w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/10\/Back-For-More-Type-80x80.png 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/10\/Back-For-More-Type-300x300.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/10\/Back-For-More-Type-36x36.png 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/10\/Back-For-More-Type-180x180.png 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/10\/Back-For-More-Type-120x120.png 120w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-380e3ea6167b62fb99315a284dd1f0e0\">\n.av_font_icon.av-jll44fl-380e3ea6167b62fb99315a284dd1f0e0{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-380e3ea6167b62fb99315a284dd1f0e0 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-380e3ea6167b62fb99315a284dd1f0e0 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#familiarity'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25016'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Keep them coming back for more<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>They say familiarity breeds contempt.<\/h2>\n<p>While that might be a scapegoat for a few rocky relationships, it\u2019s certainly not true when it comes to business.<\/p>\n<p>In business, familiarity is reassuring. Knowing what to expect (and, more importantly, getting it each time) is attractive. Familiarity is personal. It\u2019s nice when they know your name, your favourite table, your size, your usual.<\/p>\n<p>No surprise then that this translates seamlessly from traditional retail to online. Returning users stay longer, they engage more, and they spend more money.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Returning users vs New users<\/h2>\n<p><em><strong>Returning users:<\/strong><\/em><\/p>\n<ul>\n<li>Spend more time on your website<\/li>\n<li>Visit more pages<\/li>\n<li>Read more content<\/li>\n<li>Are more likely to register<\/li>\n<li>Are more likely to buy in the first place<\/li>\n<li>Are more likely to spend more<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-083491b4c7fbec4f0c16cddbfa5814ed\">\n.avia-image-container.av-h2771v5-083491b4c7fbec4f0c16cddbfa5814ed img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-083491b4c7fbec4f0c16cddbfa5814ed .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-083491b4c7fbec4f0c16cddbfa5814ed av-styling- avia-align-  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/10\/dog-green-ball-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Playing hard to get<\/h2>\n<p>Not a customer yet? That\u2019s ok. Plenty of research shows people need to see your marketing message several times, in different ways, before they buy.<\/p>\n<p>You\u2019ve probably seen the stats below on LinkedIn or Twitter? They claim it takes between 5 and 12 contacts before the vast majority of sales are made. Maybe it\u2019s made up, who knows. But think about it. How many times do you speak to your clients? It\u2019s rare that a sale happens on the first few contacts.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-346c77553602c26444cde7abe7ae5c52\">\n.avia-image-container.av-h2771v5-346c77553602c26444cde7abe7ae5c52 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-346c77553602c26444cde7abe7ae5c52 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-346c77553602c26444cde7abe7ae5c52 av-styling- avia-align-  avia-builder-el-20  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/10\/chart.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What the FRUC?<\/h2>\n<p>So how do you encourage repeat visits to your website?<br \/>\nHow can you get people coming back for more?<\/p>\n<p>The answer\u2019s not a mystery, it\u2019s all about your FRUC. Search engines love Fresh, Relevant, Useful Content because real people do too.<\/p>\n<p>Here are 11 ideas for you, with a mix for e-commerce businesses, service-based businesses, and not-for-profits. Remember, if you don\u2019t have time to read them all right now, feel free to pop back later \ud83d\ude09<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-594e1633a55b58f1dfe4989c2e903d4f\">\n.avia-image-container.av-h2771v5-594e1633a55b58f1dfe4989c2e903d4f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-594e1633a55b58f1dfe4989c2e903d4f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-594e1633a55b58f1dfe4989c2e903d4f av-styling- avia-align-  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2019\/10\/barber-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3\">\n.av_font_icon.av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Personalisation<\/h3>\n<p>Remember we said it\u2019s nice when they know your name, your favourite table, your size, your usual. That\u2019s personalisation, and you can do it online too. The best websites remember your details, they remember your preferences. They know where you like things sent. Clothing shops know what size you wear.<\/p>\n<p>They probably know what you did last summer. OK, that\u2019s maybe a bit creepy but they do know what you bought last time, so making reorders simple and easy is the way forward. Not only that but previous purchases provide unique insight into what other things you might like to buy. Call-to-actions can change depending on what the user might be more interested in doing this time as opposed to last time. Personalised offers can be made available based on order history.<\/p>\n<p>Obviously Netflix change their homepage based on your interests. But did you know, Netflix also <a href=\"https:\/\/medium.com\/netflix-techblog\/artwork-personalization-c589f074ad76\" target=\"_blank\" rel=\"noopener noreferrer\">change their film thumbnails<\/a>? Yep, each title has a variety of thumbnails, and which one you\u2019re shown is based on what you\u2019ve watched in the past and what you\u2019re more likely to click.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dgcvgc-38bcbcaf795400e8df82d407692230f4\">\n.av_font_icon.av-dgcvgc-38bcbcaf795400e8df82d407692230f4{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-dgcvgc-38bcbcaf795400e8df82d407692230f4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-dgcvgc-38bcbcaf795400e8df82d407692230f4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf02b' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #2 Fresh produce<\/h3>\n<p>Shop keepers change their window display to say \u201cHey you, come on in, see what\u2019s new\u201d and online it\u2019s no different. If you want to keep people coming back then you need to make a fuss about your brand new stuff.<\/p>\n<p>Your homepage should regularly change to reflect this, just like a window display. So should your ads and social media posts. It doesn\u2019t matter if you\u2019re not in fashion, highlight \u2018this just in\u2019, \u2018limited edition\u2019, &#8216;editor\u2019s choice&#8217; as well as new seasons and trends. Just like restaurants change their menus, whatever you sell you can mix it up too.<\/p>\n<p>Don\u2019t let your site become a dusty old basement of excess baggage, freshen up the collection. And if it ain\u2019t selling, move it on with a little encouragement&#8230;<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8\">\n.av_font_icon.av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue897' data-av_iconfont='fontawesome' ><\/span><\/span> #3 Discount sales<\/h3>\n<p>Arguably no more effective way of pulling the crowds than a sale. Add some urgency with a seasonal date driven offer, or drastically discount some end-of-line items. Perhaps advertise a 3 for 2 offer. That seems to work quite well for Boots, right? It doesn\u2019t have to be your whole range. You often only have to discount a few things to increase sales across the store.<\/p>\n<p>How about releasing an early bird preview to existing customers (with VIP discount of course). And if your margins aren\u2019t huge, don\u2019t panic. Why not do a weekend of free delivery, or other incentives like a free goodie bag, box of chocolates, limited edition print or product sample.<\/p>\n<p>However compelling your offer is, a successful sale is only as effective as your outreach marketing. A horn is only loud if you give it a big squeeze.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12t6fo1-01d14bf2831c6cc2f1c45623680c6b47\">\n.av_font_icon.av-12t6fo1-01d14bf2831c6cc2f1c45623680c6b47{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-12t6fo1-01d14bf2831c6cc2f1c45623680c6b47 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-12t6fo1-01d14bf2831c6cc2f1c45623680c6b47 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue856' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Get resourceful<\/h3>\n<p>It\u2019s not all about e-commerce. Sure it\u2019s easier to woo people back if you have a rotating range of regalia. But if that\u2019s not your bag you need to add value in other ways. What interests do your customers have that relate to what you do?<\/p>\n<p>Could you add new recipes? New help videos or tutorials? How about games for the kids? Quizzes? Seasonal colouring sheets? Suggested routes for long distance runs or walks in the woods? Could you review products on the market? Or make drawings and plans available?<\/p>\n<p>One surf shop website supports their community by hosting live surf reports, tide times and webcams on their website.<br \/>\nWhatever industry you\u2019re in, there\u2019s something out there that you could contribute.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2uco7h8-0640b60e65034b44df4841b8cd57348a\">\n.av_font_icon.av-2uco7h8-0640b60e65034b44df4841b8cd57348a{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2uco7h8-0640b60e65034b44df4841b8cd57348a .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2uco7h8-0640b60e65034b44df4841b8cd57348a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf133' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #5 Digital advent calendars<\/h3>\n<p>Here\u2019s a fun one you might not have thought of. \u2019Tis (almost) the season to be jolly so why not get planning a digital advent calendar for your business. On real advent calendars, people come back every single day and open the little door for a treat. Guess what? You can host one on your website too.<\/p>\n<p>24 (or 25) reasons to return to your website and open a little door. Or click a little window, whatever. All you need to think of are 24 treats. These should probably be offers of some sort. By all means add a picture and a little message. Maybe it\u2019s a funny video or a top tip. But if you want real people to make the daily effort then the carrot needs to be enough of a cracker.<\/p>\n<p>What\u2019s even better about a digital advent calendar with 20 or so reasons to return to your site? 20 or so social media posts and 20 or so emails. Although, if you\u2019re going to do the emails, just make sure it\u2019s worth it! Hey, you might be interested to know we previously wrote about the <a href=\"https:\/\/www.nettl.com\/ie\/advent\/\">psychology of advent calendars<\/a>. Worth a read.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jew3z0-2e1d55b44e4e8552854b75956ffa7d85\">\n.av_font_icon.av-2jew3z0-2e1d55b44e4e8552854b75956ffa7d85{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2jew3z0-2e1d55b44e4e8552854b75956ffa7d85 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2jew3z0-2e1d55b44e4e8552854b75956ffa7d85 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello' ><\/span><\/span> #6 Blog posts<\/h3>\n<p>YES, YES, we know it\u2019s 2019, not 1999, but listen up. While blogging might\u2019ve found fame 20 years ago, it\u2019s just as huge today. And such an effective way to add regular content that your users will find interesting.<\/p>\n<p>According to Hubspot, 55% of marketers say blog content creation is their top inbound marketing priority. And 43% of B2B marketers say blogging is their most important type of content.<\/p>\n<p>But surprisingly, we\u2019d estimate that 75% of websites in the world, still don\u2019t have one. Write about something useful to your customers, comment on industry events or examine seasonal trends.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-224b4os-36059f20a79239d3cdf4b56509bf1940\">\n.av_font_icon.av-224b4os-36059f20a79239d3cdf4b56509bf1940{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-224b4os-36059f20a79239d3cdf4b56509bf1940 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-224b4os-36059f20a79239d3cdf4b56509bf1940 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8c9' data-av_iconfont='entypo-fontello' ><\/span><\/span> #7 Whitepapers<\/h3>\n<p>We spoke about Whitepapers last month as a way to <a href=\"https:\/\/www.nettl.com\/ie\/fountain\/\">position yourself as an expert<\/a>. You can also use them to boost your E.A.T.s and backlink repertoire. What\u2019s an E.A.T? Well, when it comes to optimising your website, E.A.T. stands for Expertise, Authority and Trust.<\/p>\n<p>Level up all these things by publishing whitepapers on your site. A step up from the humble blog, a whitepaper is a term for an essay, article or helpful guide on a particular subject within an industry or area of interest. Often backed up by a study or research of some sort, so it\u2019s more legit and not just the frugal thoughts of Felicity from finance.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rbtsgs-d376ff083a9e3efc94327254d055db22\">\n.av_font_icon.av-1rbtsgs-d376ff083a9e3efc94327254d055db22{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1rbtsgs-d376ff083a9e3efc94327254d055db22 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1rbtsgs-d376ff083a9e3efc94327254d055db22 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello' ><\/span><\/span> #8 Community<\/h3>\n<p>One big reason people return to websites is because they feel part of a community. That could be about keeping up to date with the latest news and events from a sports club, being a fan of a particular brand, or just hanging out with fellow crafters in Wilma\u2019s wonderful world of wool.<\/p>\n<p>Let your website be the campfire for like-minded people to gather around. Build and serve a community to earn the opportunity to recommend products to an engaged audience. If your website hosts a forum, then that\u2019s perhaps the ultimate. But it doesn\u2019t have to be that full-on to invite audience participation.<\/p>\n<p>You could run a community blog, where other users can publish their posts. If that sounds scary, maybe just do a few guest features. Encourage comments and reviews. Post helpful videos and reply to questions. Community is about help and belonging. That\u2019s enough, we\u2019re choking up here.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12t6fo1-078ebc640945684c678a3fc87ecea9cc\">\n.av_font_icon.av-12t6fo1-078ebc640945684c678a3fc87ecea9cc{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-12t6fo1-078ebc640945684c678a3fc87ecea9cc .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-12t6fo1-078ebc640945684c678a3fc87ecea9cc avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='fontawesome' ><\/span><\/span> #9 Events<\/h3>\n<p>People love to know what\u2019s happening. So a great way to get people back onto your site is news about events, or better still booking the events. You could be a clothing company offering pizza, beer and campfire get togethers. Or a tipi hire company with open days. Or the go-to list for local charity events. How about advertising fitness events like crossfit, triathlon or distance running? If you own a cafe, restaurant or bar, you could do themed culinary nights, or advertise live bands.<\/p>\n<p>It\u2019s got to fit with your product or brand story of course, but the list of possibilities is endless. Besides, you look smart. As an expert in your field, you could host regular webinars and live stream them via your website. You could even host social media Q&#038;A sessions (on Twitter or Facebook) and still see referral traffic spike.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cxo8os-e5f96cb7006422df6d99dfd963d0151c\">\n.av_font_icon.av-1cxo8os-e5f96cb7006422df6d99dfd963d0151c{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1cxo8os-e5f96cb7006422df6d99dfd963d0151c .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1cxo8os-e5f96cb7006422df6d99dfd963d0151c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf004' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #10 Loyalty rewards<\/h3>\n<p>Do you remember Esso Tiger Tokens? What fun fingering the rewards catalogue. Ahh, anyway, loyalty incentives are a sure fire way to encourage people continue to spend their dough with you, rather than the bad guys. It makes sense, right? If you\u2019re gonna buy the stuff anyway, you may as well get rewarded for it. Everyone from your local falafel stand to retail giants offer loyalty incentives so it\u2019s worth thinking about whether it could work for you too.<\/p>\n<p>If we\u2019re talking online then it can be loyalty points that you can exchange. So you can encourage repeat business from your stead-fast community of supportive loyal customers by\u2026 effectively paying them off. Ha. Tiered pricing could be an option. Or maybe by including them in a VIP club of some sort with other rewards.<\/p>\n<p>If you don\u2019t sell anything, maybe reward individual contributions (like TripAdvisor do), or repeat visits like streaks, perhaps accompanied by messages encouraging them to keep it up.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kt8mho-957a5b3ba6c87322cf01b3dc54b6e95c\">\n.av_font_icon.av-kt8mho-957a5b3ba6c87322cf01b3dc54b6e95c{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-kt8mho-957a5b3ba6c87322cf01b3dc54b6e95c .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-kt8mho-957a5b3ba6c87322cf01b3dc54b6e95c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf1d8' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #11 Encourage email signups<\/h3>\n<p>We touched upon this in the first point. Not emails in particular, but outreach. Just like all the best destinations, websites need signposts. One of the best ways to bring people back to your site is with email. 81% of SMBs still rely on email as their primary customer acquisition channel. <a href=\"https:\/\/www.nettl.com\/ie\/marketing-toolkit\/\">49% of people said<\/a> they\u2019d like to receive promotional emails from their favourite brands.<\/p>\n<p>So go ahead, encourage users to sign up for updates via your website. If they\u2019ve enjoyed a piece of content, ask if they\u2019d like to subscribe to more. If they\u2019re shopping, ask if they\u2019d like to receive updates and discounts.<\/p>\n<p>Just make sure it\u2019s all above board with GDPR. People need to have explicitly opted in to receive the type of emails you\u2019re going to be sending. Or, they could be an existing customer who previously bought or enquired about a similar product or service from you. That\u2019s referred to as a soft opt-in, under PECR.<\/p>\n<h2>Stuck for ideas? Short of time?<\/h2>\n<p>Have a chat with your <a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\">local Nettl studio<\/a> about adding effective content to your website. Growing your business? We publish customer-getting tips for free every month. <a href=\"https:\/\/www.nettl.com\/ie\/account\/register\">Register with your local studio<\/a> to stay in the know.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2-wrap avia-button-center  avia-builder-el-38  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-39  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25016'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Repeat visits are good for business. But how do you encourage people to return to your website? Here are 11 tempting tips for you, with a mix for e-commerce businesses, service-based businesses, and not-for-profits.<\/p>\n","protected":false},"author":4,"featured_media":25018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-25016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Back for More : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/back-for-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back for More : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Repeat visits are good for business. 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