{"id":25169,"date":"2025-10-23T13:37:55","date_gmt":"2025-10-23T12:37:55","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=25169"},"modified":"2025-10-24T08:46:07","modified_gmt":"2025-10-24T07:46:07","slug":"cyber-sensation","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/cyber-sensation\/","title":{"rendered":"Cyber Sensation"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-79a024982e4a97a90ff5ecbd29a61cc0\">\n.avia-section.av-m6p6uk1-79a024982e4a97a90ff5ecbd29a61cc0{\nbackground-color:#0c4843;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/11\/cyber-saver-background.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-79a024982e4a97a90ff5ecbd29a61cc0 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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id=\"style-css-av-l6g8yup-96dbb222b9adef888f3eeebe501e8adb\">\n.flex_column.av-l6g8yup-96dbb222b9adef888f3eeebe501e8adb{\nborder-radius:0px 0px 0px 0px;\npadding:0 0px 0 0px;\n}\n<\/style>\n<div  class='flex_column av-l6g8yup-96dbb222b9adef888f3eeebe501e8adb av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3g0d2p-3b62859771a0b95f54e2b6b91638962c\">\n.avia-image-container.av-l3g0d2p-3b62859771a0b95f54e2b6b91638962c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3g0d2p-3b62859771a0b95f54e2b6b91638962c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3g0d2p-3b62859771a0b95f54e2b6b91638962c av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/11\/cyber-saver-logotype-600.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='cyber'  class='avia-section av-k2zv4aro-61e57be4ec39252f15ecf016a6729f69 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25169'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2zv22e5-da0bc9504ac426302e121b3b6ae16cb3\">\n.flex_column.av-k2zv22e5-da0bc9504ac426302e121b3b6ae16cb3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2zv22e5-da0bc9504ac426302e121b3b6ae16cb3 av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fuj29t-854651945702cc636333ed93f88925e0\">\n.flex_column.av-2fuj29t-854651945702cc636333ed93f88925e0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2fuj29t-854651945702cc636333ed93f88925e0 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gfgvnw-d3da727fdd9f89b101705897a58e7191\">\n.av_font_icon.av-1gfgvnw-d3da727fdd9f89b101705897a58e7191{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1gfgvnw-d3da727fdd9f89b101705897a58e7191 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-1gfgvnw-d3da727fdd9f89b101705897a58e7191 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span>Cyber Weekend 2025<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 10 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-47-36cf1a964fe958eb3a0a19a7040c9536 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Cyber weekend is on the horizon! That&#8217;s basically <strong>Black Friday<\/strong> through to <strong>Cyber Monday<\/strong> with the odd extended sales period on either side.<\/p>\n<p>With many businesses expecting their largest chunk of orders during this adopted &#8216;holiday&#8217; period, it&#8217;s arguably the biggest sales event in the calendar. Retailers slash prices for a limited time to create urgency and encourage sales. <strong>And it works<\/strong>.<\/p>\n<p>Irish consumers spent over <strong><a href=\"https:\/\/aib.ie\/content\/dam\/aib\/group\/Docs\/Press%20Releases\/2023\/black-friday-press-release.pdf\" target=\"_blank\" rel=\"noopener\">\u20ac95 million online on Black Friday <\/a>in 2023<\/strong>, with a record-breaking c. 900,000 transactions, the busiest day for online spend ever.<\/p>\n<p>Not wanting to miss out on the fun, we&#8217;ll be launching our very own event on Black Friday, so stay tuned for your chance to win. In the meantime, here are some key dates, cool facts and useful tips for all cyber sales fans.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2zv2a8p-1b6a52ca4458eae0d7bb5d227720a6b8\">\n.flex_column.av-k2zv2a8p-1b6a52ca4458eae0d7bb5d227720a6b8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2zv2a8p-1b6a52ca4458eae0d7bb5d227720a6b8 av_one_fifth  avia-builder-el-12  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-dc71d1303177b1995a7bee19ee561336\">\n.avia-section.av-j47qelt-dc71d1303177b1995a7bee19ee561336{\nbackground-color:#eaeaea;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-j47qelt-dc71d1303177b1995a7bee19ee561336 main_color avia-section-default avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25169'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ulgeto-365978160cd4449bfc311a3f10a20949\">\n.flex_column.av-ulgeto-365978160cd4449bfc311a3f10a20949{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ulgeto-365978160cd4449bfc311a3f10a20949 av_one_full  avia-builder-el-14  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-46-103f6ecb5c69a564e5cfd29bef60e4c1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10mvwy4-b3935dc621af2a77408e1a9920c5beac\">\n.av_font_icon.av-10mvwy4-b3935dc621af2a77408e1a9920c5beac{\ncolor:#97c900;\nborder-color:#97c900;\n}\n.av_font_icon.av-10mvwy4-b3935dc621af2a77408e1a9920c5beac .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-10mvwy4-b3935dc621af2a77408e1a9920c5beac avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf073' data-av_iconfont='fontawesomeregular' ><\/span><\/span><\/h2>\n<h2 style=\"text-align: center;\">Key dates in 2025<\/h2>\n<p style=\"text-align: center;\">A few useful timestamps dancing around this pre-christmas sales event<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-44-e2e5300e12448860c8912170b61b5781\">\n.avia-section.av-j47qelt-44-e2e5300e12448860c8912170b61b5781{\nbackground-color:#eaeaea;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-j47qelt-44-e2e5300e12448860c8912170b61b5781 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25169'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t7kabw-5e0a70c1d415c4d6e5f00745afc7ab88\">\n.flex_column.av-t7kabw-5e0a70c1d415c4d6e5f00745afc7ab88{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-t7kabw-5e0a70c1d415c4d6e5f00745afc7ab88 av_one_third  avia-builder-el-18  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-shb2jw-243cc86af52872a49abeffb0d11a8510 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Grey Thursday<\/h2>\n<p style=\"text-align: center; letter-spacing: 0.2em;\">27 NOVEMBER 2025<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-a818394a3ef5a5ffededa4410fdb4714\">\n.avia-image-container.av-h2771v5-a818394a3ef5a5ffededa4410fdb4714 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-a818394a3ef5a5ffededa4410fdb4714 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-a818394a3ef5a5ffededa4410fdb4714 av-styling- av-hover-grow avia-align-  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/thanksgiving-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-shb2jw-40-f4df847724ad28389b19250f3841fa84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">This day is actually Thanksgiving in America, the 4th Thursday of November. It&#8217;s a tad controversial because on a day when people are meant to be spending time with their families, they are enticed to go shopping and spend money instead (often on gifts for the people they were meant to be having dinner with). But if you&#8217;re not in America, go nuts, guilt free. And if you are, Happy Holidays!<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t7kabw-41-87a2e17f999081a35b82223b22cabb70\">\n.flex_column.av-t7kabw-41-87a2e17f999081a35b82223b22cabb70{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-t7kabw-41-87a2e17f999081a35b82223b22cabb70 av_one_third  avia-builder-el-22  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-shb2jw-38-3bbbf0f41ec85c6e435f1001d1a80cf4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Black Friday<\/h2>\n<p style=\"text-align: center; letter-spacing: 0.2em;\">28 NOVEMBER 2025<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-39-c8b89dd14975e4979bdbfaf216bb65cb\">\n.avia-image-container.av-h2771v5-39-c8b89dd14975e4979bdbfaf216bb65cb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-39-c8b89dd14975e4979bdbfaf216bb65cb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-39-c8b89dd14975e4979bdbfaf216bb65cb av-styling- av-hover-grow avia-align-  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/black-friday.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-shb2jw-36-53351755e2bf452deee2a6b3cf953fad '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Originally, we had a different kind of Black Friday: it was the last Friday before Christmas when revellers had one too many eggnogs and things got a bit messy. That now appears to have been replaced by its equally messy American cousin, the Black Friday retail event. Coined in the 1900s as the day after Thanksgiving, it became a popular shopping day for the masses, a bit like our Boxing Day sales.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hjb1i9-02f4524fea2e8a2be881f6fbc6474bd8\">\n.flex_column.av-1hjb1i9-02f4524fea2e8a2be881f6fbc6474bd8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hjb1i9-02f4524fea2e8a2be881f6fbc6474bd8 av_one_third  avia-builder-el-26  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m3oh9b2o-919737317915d8129418d5d6dda6c62a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Cyber Monday<\/h2>\n<p style=\"text-align: center; letter-spacing: 0.2em;\">1 DECEMBER 2025<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19b3w1t-e807561d9bc0213a127bc906f3ca0980\">\n.avia-image-container.av-19b3w1t-e807561d9bc0213a127bc906f3ca0980 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-19b3w1t-e807561d9bc0213a127bc906f3ca0980 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-19b3w1t-e807561d9bc0213a127bc906f3ca0980 av-styling- av-hover-grow avia-align-  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/cyber-monday-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kpdbdt-f1167a797d001189e6e96420741eab47 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Cyber Monday is just like Black Friday, really. The difference is that a lot of people (in the US at least) are off work on the Friday but are back to work on the Monday. So we guess it\u2019s probably easier to order online than hit the shops on the Monday. Most of the deals from Black Friday go right through to Cyber Monday anyway and many retailers count Cyber Monday as the official start to the Christmas shopping period.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='cyber'  class='avia-section av-k2zv4aro-49-329a9dcd2a6ce02c76c096f6b9339feb main_color avia-section-default avia-no-border-styling  avia-builder-el-30  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25169'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2zv22e5-48-0c0cbce2012f5c1a3778f8f9de268899\">\n.flex_column.av-k2zv22e5-48-0c0cbce2012f5c1a3778f8f9de268899{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2zv22e5-48-0c0cbce2012f5c1a3778f8f9de268899 av_one_fifth  avia-builder-el-31  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24pq1tt-dd52b787c18d36e1f9dc703535e16350\">\n.flex_column.av-24pq1tt-dd52b787c18d36e1f9dc703535e16350{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-24pq1tt-dd52b787c18d36e1f9dc703535e16350 av_three_fifth  avia-builder-el-32  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-43-031317c9651d10aa037e8233c84bed19 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zd1su9-32506a577ea58a3584bf442fc0da2f75\">\n.av_font_icon.av-zd1su9-32506a577ea58a3584bf442fc0da2f75{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-zd1su9-32506a577ea58a3584bf442fc0da2f75 .av-icon-char{\nfont-size:32px;\nline-height:32px;\n}\n<\/style>\n<span  class='av_font_icon av-zd1su9-32506a577ea58a3584bf442fc0da2f75 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf02d' data-av_iconfont='fontawesomeregular' ><\/span><\/span>Origins of Black Friday<\/h2>\n<p>Here&#8217;s a fun little snippet that will make you popular at your next pub quiz. Rumour has it in the 1950s lots of people, tourists and shoppers came out onto the streets of Philadelphia the day after Thanksgiving for the Army versus Navy football game. It caused quite a bit of chaos on the streets which the Police had to deal with. Naturally, they weren&#8217;t too keen on the extra hassle or overtime and so referred to the occasion as &#8216;Black Friday&#8217;. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Black_Friday_(shopping)\" target=\"_blank\" rel=\"noopener\">(1)<\/a> <a href=\"https:\/\/www.history.com\/news\/whats-the-real-history-of-black-friday\" target=\"_blank\" rel=\"noopener\">(2)<\/a><\/p>\n<p>Initially, this spread throughout Philadelphia but by the 1980s the commercial holiday had been adopted by the majority of America. Although later its name was believed to have more to do with retailers getting into the black (i.e. turning a profit on their bottom line) for the first time that year than the original disorderly story.<\/p>\n<p>Black Friday made its way to these shores in 2010 when Amazon first introduced the concept. Incidentally, Amazon are also responsible for over a quarter of the Black Friday sales still today, processing more than four million transactions on Black Friday in 2019. In 2013, ASDA (which is owned by the American company, Walmart) held its own sale and people had fisticuffs over flat screen TVs, one man in Bristol was even arrested during the ensuing mayhem! <a href=\"https:\/\/www.statista.com\/topics\/5849\/black-friday-in-the-uk\/#dossierKeyfigures\">(3)<\/a> <a href=\"https:\/\/www.theguardian.com\/business\/2013\/nov\/29\/fights-asda-black-friday-us-shoppers\">(4)<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-19-b7efa898ea789156f4262449cc5848b7\">\n.avia-image-container.av-h2771v5-19-b7efa898ea789156f4262449cc5848b7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-19-b7efa898ea789156f4262449cc5848b7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-19-b7efa898ea789156f4262449cc5848b7 av-styling- avia-align-center  avia-builder-el-35  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/11\/florida-black-friday-history2.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-16-1ece2d4000a055b21fb09d67687cee3c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 0.8em; text-align: center;\">Image: <a href=\"https:\/\/www.sun-sentinel.com\/business\/fl-ne-brief-history-black-friday-20181121-story.html\" target=\"_blank\" rel=\"noopener\">SunSentinal<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2zv2a8p-45-46102e5d35eb58798eef0281b02c601a\">\n.flex_column.av-k2zv2a8p-45-46102e5d35eb58798eef0281b02c601a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2zv2a8p-45-46102e5d35eb58798eef0281b02c601a av_one_fifth  avia-builder-el-37  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='cyber'  class='avia-section av-k2zv4aro-18-b1174b7960fdf8a95dc01243ded74300 main_color avia-section-default avia-no-border-styling  avia-builder-el-38  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25169'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2zv22e5-17-de77f5e825d3351fa9e20dc4145469de\">\n.flex_column.av-k2zv22e5-17-de77f5e825d3351fa9e20dc4145469de{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2zv22e5-17-de77f5e825d3351fa9e20dc4145469de av_one_fifth  avia-builder-el-39  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gygvc1-6b8a0ee207a0e968bcdd33c572b8264e\">\n.flex_column.av-1gygvc1-6b8a0ee207a0e968bcdd33c572b8264e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1gygvc1-6b8a0ee207a0e968bcdd33c572b8264e av_three_fifth  avia-builder-el-40  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-14-084e181cc70ce85ca96b11888ec4e04c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oh865o-9ecbb6ea1e499d8152bcd01f55a42fbd\">\n.av_font_icon.av-oh865o-9ecbb6ea1e499d8152bcd01f55a42fbd{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-oh865o-9ecbb6ea1e499d8152bcd01f55a42fbd .av-icon-char{\nfont-size:32px;\nline-height:32px;\n}\n<\/style>\n<span  class='av_font_icon av-oh865o-9ecbb6ea1e499d8152bcd01f55a42fbd avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83f' data-av_iconfont='entypo-fontello' ><\/span><\/span>What does it mean for the high street?<\/h2>\n<p>All that considered, it&#8217;s no surprise that any mention of Black Friday can start to conjure visions of people camping in queues outside storefronts and fighting over electronics in people&#8217;s minds. However the reality of Black Friday is far from a consumerist war zone as the majority of the action tends to happen online.<\/p>\n<p>Look at this stat from a recent <a href=\"https:\/\/www.pwc.co.uk\/industries\/retail-consumer\/insights\/black-friday-cyber-monday.html\" target=\"_blank\" rel=\"noopener\">PWC survey<\/a> which suggests that almost 3\/4 of all cyber weekend spend will be done on a device.<\/p>\n<p>But that doesn\u2019t mean real shops have to sit out. On the contrary, it gives you an opportunity to focus on customers and create an event experience that people will want to be part of &#8211; something Amazon and other online giants cannot do.<\/p>\n<p>Here\u2019s what Grant Coleman from Emarsys had to say on the matter, it\u2019s a concept we really resonate with here at Nettl:<\/p>\n<p><em><strong>\u201cConsumers need to get an exceptional (and Instagram-worthy) experience to leave the house and engage with retailers. Apple was the first to understand how to use a physical space to inspire brand loyalty. Smart retailers will make physical stores or pop-ups a destination that acts as a marketing tool as much as a sales tool.\u201d<\/strong><\/em><\/p>\n<p>Nettl have <a href=\"https:\/\/www.nettl.com\/ie\/journal\/\">plenty of tips<\/a> to help you create that special physical experience but, for now, let&#8217;s focus on how you can transfer this feeling onto your online space so you don&#8217;t miss out on all those sales this cyber weekend&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-15-128b5a93a7259346f2312d8f331d84cb\">\n.avia-image-container.av-h2771v5-15-128b5a93a7259346f2312d8f331d84cb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-15-128b5a93a7259346f2312d8f331d84cb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-15-128b5a93a7259346f2312d8f331d84cb av-styling- avia-align-  avia-builder-el-43  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/11\/Mainstore.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-10-0caf676dd65a07bcf75864fdbf4e1a50 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 0.8em; text-align: center;\">Image: <a href=\"https:\/\/www.gq-magazine.co.uk\/\" target=\"_blank\" rel=\"noopener\">GQ Magazine<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2zv2a8p-13-64eb3b27debc37b53883b02007518aa2\">\n.flex_column.av-k2zv2a8p-13-64eb3b27debc37b53883b02007518aa2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2zv2a8p-13-64eb3b27debc37b53883b02007518aa2 av_one_fifth  avia-builder-el-45  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='cyber'  class='avia-section av-k2zv4aro-12-eb1a27ca2b89f1549c4557572dee6481 main_color avia-section-default avia-no-border-styling  avia-builder-el-46  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25169'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2zv22e5-11-a1d9d38a0024f48fba4ec76606ccb3f1\">\n.flex_column.av-k2zv22e5-11-a1d9d38a0024f48fba4ec76606ccb3f1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2zv22e5-11-a1d9d38a0024f48fba4ec76606ccb3f1 av_one_fifth  avia-builder-el-47  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19t7gu9-c318b2e08ebd9597c5789eaa6287768f\">\n.flex_column.av-19t7gu9-c318b2e08ebd9597c5789eaa6287768f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-19t7gu9-c318b2e08ebd9597c5789eaa6287768f av_three_fifth  avia-builder-el-48  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-mh4jq1r3-581bbaacb28bf978afd6ba3bdf3fb928 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"padding-bottom: 1.5em;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1i9fyyp-815e43210785320db6519c9f2b492cd1\">\n.av_font_icon.av-1i9fyyp-815e43210785320db6519c9f2b492cd1{\ncolor:#97c900;\nborder-color:#97c900;\n}\n.av_font_icon.av-1i9fyyp-815e43210785320db6519c9f2b492cd1 .av-icon-char{\nfont-size:32px;\nline-height:32px;\n}\n<\/style>\n<span  class='av_font_icon av-1i9fyyp-815e43210785320db6519c9f2b492cd1 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span>New for 2025: Channels &amp; features to leverage<\/h2>\n<p>In 2025, lean into short-video commerce (Reels, TikTok Shop) and run brief live shopping sprints.<\/p>\n<p>Pair every drop with an email for detail and an SMS\/WhatsApp\/App notification for urgency.<\/p>\n<p>Instagram alone reports around 3B monthly users, so meeting customers where they scroll is a no-brainer.<\/p>\n<h3>TikTok Shop &amp; Reels-first commerce.<\/h3>\n<p>Short video remains the discovery engine; push limited-time bundles in Reels\/TikTok with native checkout. Mention IG\u2019s 3B MAUs to justify focus.<br \/>\nReuters<\/p>\n<h3>Live shopping sprints<\/h3>\n<p>20\u201340 minute product drops with in-stream codes during Cyber Weekend; repurpose clips into ads.<\/p>\n<h3>Email + Notification dual track<\/h3>\n<p>Use email for bundles\/returns info; SMS for last-chance and cut-off reminders.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-51  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-8-b9e674f23433555b7746fd54c5ce5564 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"padding-bottom: 1.5em;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15q54y4-b09d83daf99e49d100f07716f2a05d36\">\n.av_font_icon.av-15q54y4-b09d83daf99e49d100f07716f2a05d36{\ncolor:#97c900;\nborder-color:#97c900;\n}\n.av_font_icon.av-15q54y4-b09d83daf99e49d100f07716f2a05d36 .av-icon-char{\nfont-size:32px;\nline-height:32px;\n}\n<\/style>\n<span  class='av_font_icon av-15q54y4-b09d83daf99e49d100f07716f2a05d36 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue912' data-av_iconfont='fontawesome' ><\/span><\/span>Cyber tips for business<\/h2>\n<h3>1. Fast-loading website<\/h3>\n<p>A fast-loading website is crucial for online sales, especially during Cyber Weekend.<\/p>\n<p>Shoppers expect seamless experiences. Delays of even a second can frustrate users and lead to abandoned baskets.<\/p>\n<p>Speed isn\u2019t just about user experience; it\u2019s a ranking factor. Core Web Vitals, Google\u2019s metrics for page speed, interactivity, and visual stability, are vital for search performance.<\/p>\n<p>Sites that load quickly perform better in search results, improving visibility and driving traffic.<\/p>\n<p>Prioritising speed boosts conversions, reduces bounce rates, and ensures your site stands out during the busiest shopping weekend.<\/p>\n<h3>2. Integration with Epos<\/h3>\n<p>There\u2019s nothing worse from a client\u2019s perspective than browsing for the product they want, placing the order, to then receive an email from you saying that the item they wanted has sold out. It doesn\u2019t lead to great customer satisfaction. So it\u2019s important to make sure that your customers can see not only if a product is in stock, but also when a product has sold out.<\/p>\n<p>If you share stock between your retail outlet and website then making sure you have your stock in order will be especially important. Nettl e-commerce solutions can provide a powerful web shop which works seamlessly with your real shop.<\/p>\n<h3>3. Houston, we have a problem<\/h3>\n<p>You want to make sure your shop is running as expected for your customers. You don\u2019t want to experience any downtime because of a site bug or a spike in traffic that\u2019s crashed your server, especially during cyber weekend when more people are browsing online than your average weekend.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/ie\/hosting\/\">Nettl:cloud<\/a> can give you the reassurance you need to make sure your online store runs with a hitch or a bump. It&#8217;s powered by an elastic cloud server so your hosting can scale as you gain more traffic, meaning you and your customers are in for a smooth online experience.<\/p>\n<p>And why not make it smoother still with one of our <a href=\"https:\/\/www.nettl.com\/ie\/care-plans\/\">care plans?<\/a> Protect against unscrupulous individuals, get personalised security reports and stay totally abreast with all the latest improvements and updates with Nettl &#8211; it&#8217;s a no brainer, really!<\/p>\n<h3>4. Marketing, marketing, marketing<\/h3>\n<p>You\u2019ve made all this effort to get your site ready, now it&#8217;s time to make sure your customers know what you\u2019ve got planned.<\/p>\n<p>Email campaigns, <a href=\"https:\/\/www.nettl.com\/ie\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social media<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/printing\/\">Flyers, In-store Posters and Displays<\/a> are all great ways to get your message out there. At Nettl, we talk about marketing needing to be \u2018omnipresent\u2019, you want to make sure your branding is popping up all over the place. This is because your customers are more connected than ever and are found across several different channels so you need to be connecting with your customers via all these channels too.<\/p>\n<h3>5. Turn those deal-seekers into brand advocates<\/h3>\n<p>Don&#8217;t let your marketing efforts shouldn\u2019t stop there, though. You should be thinking about how you can nurture these new customers and generate repeat business. A great way to keep your customers engaged is with regular emails and keeping active on social media.<\/p>\n<p>Someone didn\u2019t sign up to your mailing list? Consider retargeting them so these customers are still exposed to your brand.<\/p>\n<h3>6. Optimise for search engines<\/h3>\n<p>Bag those customers searching for a last minute cyber weekend deal by making sure your site is up there on the top of Google.<\/p>\n<p>We all want to rank as highly as possible when people search for terms relevant to our business or our site because that means more traffic and more traffic means more enquiries and orders. And who doesn&#8217;t want that?<\/p>\n<p>Work with <a href=\"https:\/\/www.nettl.com\/ie\/seo\/\">Nettl&#8217;s SEO team<\/a> to make sure any products you think will be hot sellers this year are front and centre on the results page.<\/p>\n<h3>7. Build a buzz on social media<\/h3>\n<p>There are roughly <a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noopener\">5.6 billion social media<\/a> user identities worldwide, so it&#8217;d be silly not to make the most of different platforms as part of your cyber weekend marketing strategy.<\/p>\n<p>Build up hype over your products and offers with <a href=\"https:\/\/www.nettl.com\/ie\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media campaigns<\/a> and engaging posts. Maybe you could launch cyber promotion on your Facebook page, offering special discounts for people who follow your social media pages? That way you\u2019ll be rewarding your customers and increasing your reach to all their friends and family.<\/p>\n<h3>8. Experiment with ads<\/h3>\n<p><a href=\"https:\/\/ads.google.com\/intl\/en_gb\/getstarted\/?subid=gb-en-ha-aw-bk-c-stv!o3~CjwKCAiAp8iMBhAqEiwAJb94zzIGMuBybhwo9PxQLIglBGO7uy_YMKwVEsMvmt-ips_YOR9dEMN5MBoCHSEQAvD_BwE~128401473335~kwd-94527731~14863576471~467745007428&amp;utm_source=aw&amp;utm_medium=ha&amp;utm_campaign=gb-en-ha-aw-bk-c-stv!o3~CjwKCAiAp8iMBhAqEiwAJb94zzIGMuBybhwo9PxQLIglBGO7uy_YMKwVEsMvmt-ips_YOR9dEMN5MBoCHSEQAvD_BwE~128401473335~kwd-94527731~14863576471~467745007428&amp;gclid=CjwKCAiAp8iMBhAqEiwAJb94zzIGMuBybhwo9PxQLIglBGO7uy_YMKwVEsMvmt-ips_YOR9dEMN5MBoCHSEQAvD_BwE&amp;gclsrc=aw.ds\">Google Ad<\/a>s is a wildly popular pay-per-click (PPC) advertising strategy that allows retailers like yourself to put ads at the top of the search results page.<\/p>\n<p>With Google Ads, you can set up and launch a full advertising campaign that gets your products or services seen across the web by loads of different users in a matter of minutes. You only pay when a user is placed on your website or landing page, ready for you to close the deal. It can get complicated. So we\u2019re here to do all the work for you, <a href=\"https:\/\/www.nettl.com\/ie\/pay-per-click\/\">talk to Nettl today<\/a> to set up your PPC campaign.<\/p>\n<h3>9. Show off your customer reviews<\/h3>\n<p><a href=\"https:\/\/econsultancy.com\/ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them\/\">61% of customers<\/a> read online reviews before making a purchase decision so if people are on the fence between a couple of options, they\u2019re likely to go for the one with the most positive reviews. In fact, 50 or more reviews per product can lead to a 4.6 increase in sales.<\/p>\n<p>Ensuring that your site displays customer reviews and testimonials is a quick and easy way to make sure that curious browsers are converted to convicted buyers.<\/p>\n<h3>10. Minimal clicks means maximum sales<\/h3>\n<p>Wherever possible you want to aim for as few clicks as possible before the actual payment process on your online store.<\/p>\n<p>A UX concept known as the three-click rule suggests that a web user should be able to find any information in no more than three clicks. It&#8217;s based on the belief that users will become frustrated and give up if they cannot find the information quickly enough.<\/p>\n<p>While the number of clicks is disputed and slightly arbitrary, the underlying principle is true: you don&#8217;t want to make your customer&#8217;s journey too long. Keep web friction to a minimum and ensure your online store is quick and easy to navigate.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-c4b3c2a54c169e5c47d1f829a91ca614\">\n.avia-image-container.av-h2771v5-9-c4b3c2a54c169e5c47d1f829a91ca614 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-c4b3c2a54c169e5c47d1f829a91ca614 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-c4b3c2a54c169e5c47d1f829a91ca614 av-styling- avia-align-  avia-builder-el-54  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/10\/currys.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2zv2a8p-7-32af7874c27827790cd5b983781d2001\">\n.flex_column.av-k2zv2a8p-7-32af7874c27827790cd5b983781d2001{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2zv2a8p-7-32af7874c27827790cd5b983781d2001 av_one_fifth  avia-builder-el-55  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='cyber'  class='avia-section av-k2zv4aro-6-ddc6373cb4154f96e400adedd066db31 main_color avia-section-default avia-no-border-styling  avia-builder-el-56  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25169'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2zv22e5-5-765488e869ea318bfd0cf04968c7398c\">\n.flex_column.av-k2zv22e5-5-765488e869ea318bfd0cf04968c7398c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2zv22e5-5-765488e869ea318bfd0cf04968c7398c av_one_fifth  avia-builder-el-57  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wixyld-e199ac398c2e74306d2bea86652c67ac\">\n.flex_column.av-wixyld-e199ac398c2e74306d2bea86652c67ac{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-wixyld-e199ac398c2e74306d2bea86652c67ac av_three_fifth  avia-builder-el-58  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-4-f7df570bbc59abb6a0e8ff6fc07551bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"padding-bottom: 1.5em;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wzwtc1-4cd2aa4d1f6752d189a8fb23521f0458\">\n.av_font_icon.av-wzwtc1-4cd2aa4d1f6752d189a8fb23521f0458{\ncolor:#97c900;\nborder-color:#97c900;\n}\n.av_font_icon.av-wzwtc1-4cd2aa4d1f6752d189a8fb23521f0458 .av-icon-char{\nfont-size:32px;\nline-height:32px;\n}\n<\/style>\n<span  class='av_font_icon av-wzwtc1-4cd2aa4d1f6752d189a8fb23521f0458 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf02c' data-av_iconfont='fontawesomeregular' ><\/span><\/span>Cyber tips for shoppers<\/h2>\n<h3>1. Use a list to stay on budget<\/h3>\n<p>Have you ever rocked up to the supermarket on an off chance, with no list, all while you&#8217;re feeling ever so slightly hungry? Often, you\u2019ll end up bagging a cartload of stuff you originally had no intention of buying and probably didn&#8217;t even really want.<\/p>\n<p>Cyber shopping can be a bit like that when you go in without a plan. That brand new home gym set-up that&#8217;s currently 20% off might\u00a0<em>seem\u00a0<\/em>like a good idea in the spur of the moment but will you really get the use out of it or is it just going to gather dust in your basement?<\/p>\n<p>To avoid a situation like this and to ensure you end up with only the things you&#8217;ll love, go into cyber weekend armed with a list and you\u2019ll be ok.<\/p>\n<h3>2. Plan ahead<\/h3>\n<p>In the same vein, make sure you research the stuff you\u2019re interested in beforehand. This will help you guarantee that the product you\u2019ve got your eye on isn\u2019t a dud or that there isn&#8217;t another product out there that may suit your needs a little better.<\/p>\n<p>Another reason that thorough research is a great idea is that it&#8217;ll help you ensure that the sales price you&#8217;re seeing online is actually a legitimate deal. Don&#8217;t get tricked by clever retailers, check <a href=\"https:\/\/uk.camelcamelcamel.com\/\" target=\"_blank\" rel=\"noopener\">what your product has sold for previously<\/a> and shop around.<\/p>\n<h3>3. Use a wish list<\/h3>\n<p>During Cyber weekend you\u2019ll probably be bombarded with offers on things you don\u2019t need so why not clear the decks a little with wish lists?<\/p>\n<p>Wish lists can be a handy way of quickly seeing if the stuff you\u2019re interested in is on offer or not. It requires a bit of research before the commercial holiday but not a lot: all you need to do is add them to the basket beforehand and then do a quick refresh when the time comes to see if you&#8217;re getting a sweet enough deal.<\/p>\n<h3>4. Check the price, not the saving<\/h3>\n<p>One clever but ever so slightly sly marketing tactic used by a lot of businesses is to advertise the amount \u2018saved\u2019 compared to the highest price from yesteryear.<\/p>\n<p>This means that a product might have been \u00a3100 more when it was first launched 2 years ago, but just \u00a310 more last week meaning a business can make a product seem like more of a bargain than it really is. So pay attention to the actual price rather than the advertised deal to make sure you&#8217;re getting good value.<\/p>\n<h3>5. Have a backup<\/h3>\n<p>Imagine it: you\u2019re looking for a coffee machine. You\u2019ve done your research and picked your favourite. Amazing! You&#8217;re excited, it\u2019s even got coffee pods included in the deal &#8211; what more could you want &#8211; but then&#8230; oh, coffee pods! It&#8217;s sold out and just like that, your dreams are dashed.<\/p>\n<p>Avoid disappointment by having a backup in mind when your first pick doesn\u2019t come through.<\/p>\n<h3>6. Look for the little lock<\/h3>\n<p>Never buy anything online from a site that doesn&#8217;t have <a href=\"https:\/\/www.nettl.com\/ie\/ssl-certificate-i-need-one\/\" target=\"_blank\" rel=\"noopener\">SSL<\/a> (secure sockets layer) encryption.<\/p>\n<p>You&#8217;ll know if the site is safe because a little padlock symbol will appear next to the URL of the site &#8211; typically to the left of the address bar but it depends on your browser. The URL of the site will also start with &#8216;HTTP<b>S<\/b>&#8216; instead of just &#8216;HTTP&#8217; if it&#8217;s securely encrypted.<\/p>\n<p>This simple check will ensure that all your purchases are safe and secure this cyber weekend.<\/p>\n<h3>7. Pick a strong password<\/h3>\n<p>You&#8217;ve checked the site is secure but what about the security of your private information?<\/p>\n<p>A strong password is a surefire way to keep cyber thieves out and your money safely in your bank account.<\/p>\n<p>To choose a good password use a complex set of lower and uppercase numbers, letters, and symbols or consider a long passphrase. Avoid personal information a thief could easily find or guess (your child&#8217;s birthday may be memorable but it&#8217;s not the safest!). Finally, never reuse passwords across sites. If you do, one data breach could give criminals access to all your other accounts.<\/p>\n<h3>8. Keep track after purchase<\/h3>\n<p>With all these great deals flying around, it might be a good idea to keep track of your orders after purchase so when a box arrives you&#8217;re not left wondering what&#8217;s inside.<\/p>\n<p>Keeping tabs on a parcel is also helpful if anything goes awry in the delivery process. For example, if the merchant has delayed the next-day delivery you paid for, keeping track of this could mean you may not miss out on any compensation you&#8217;re entitled to if they don&#8217;t fulfil their promise.<\/p>\n<h3>9. Avoid public Wi-Fi<\/h3>\n<p>Public Wi-Fi networks can be very dangerous for your cyber security. While it&#8217;s very convenient to shop all the Cyber weekend deals while you&#8217;re out and about, it may be putting your private information at risk. This is because you don&#8217;t know who set it up or who else is connecting to it.<\/p>\n<p>The easiest way to avoid this is by sticking to private Wi-Fi networks like the one in your own home. And anyway, it&#8217;s much nicer to complete your purchase from the comfort of your sofa, isn&#8217;t it?<\/p>\n<h3>10. Take a look at the returns and warranty policies<\/h3>\n<p>Despite your best research and following our tips to a T, you never truly know what you\u2019re getting until it arrives at your doorstep.<\/p>\n<p>The product might be top-rated, made with the best materials and be the perfect size and colour, but there\u2019s always the threat of error or damage during the shipping process. Some things are beyond our control so it\u2019s good to know your seller\u2019s return policy.<\/p>\n<p>It&#8217;s also a good idea to check if the store has included a warranty with the product to keep you secure in your purchase in the long term.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-3-0855238a227d307020774e24d2426fc0\">\n.avia-image-container.av-h2771v5-3-0855238a227d307020774e24d2426fc0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-3-0855238a227d307020774e24d2426fc0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-3-0855238a227d307020774e24d2426fc0 av-styling- avia-align-  avia-builder-el-61  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/11\/socks-n-imac.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2zv2a8p-2-e2fb0ba818fb194ca9cc9f1ce8ee59b0\">\n.flex_column.av-k2zv2a8p-2-e2fb0ba818fb194ca9cc9f1ce8ee59b0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2zv2a8p-2-e2fb0ba818fb194ca9cc9f1ce8ee59b0 av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='cyber'  class='avia-section av-2y1k60x-c17aa013a6c915279de12f5ad603d1e1 main_color avia-section-default avia-no-border-styling  avia-builder-el-63  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25169'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2d4vz29-30ee2697917991d9d87df2122f501d91\">\n.flex_column.av-2d4vz29-30ee2697917991d9d87df2122f501d91{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2d4vz29-30ee2697917991d9d87df2122f501d91 av_one_fifth  avia-builder-el-64  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7gcti9-24285fff9d6a8f4b11a8463200e8bd8e\">\n.flex_column.av-7gcti9-24285fff9d6a8f4b11a8463200e8bd8e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7gcti9-24285fff9d6a8f4b11a8463200e8bd8e av_three_fifth  avia-builder-el-65  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m3okwoq7-fce9428a1f79b02f8b0c6367d0131853 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5vocpt-68091393d961f0429d8569c50023c929\">\n.av_font_icon.av-5vocpt-68091393d961f0429d8569c50023c929{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-5vocpt-68091393d961f0429d8569c50023c929 .av-icon-char{\nfont-size:32px;\nline-height:32px;\n}\n<\/style>\n<span  class='av_font_icon av-5vocpt-68091393d961f0429d8569c50023c929 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' ><\/span><\/span>Want to start selling online?<\/h2>\n<h3>Sell online with an e-commerce website<\/h3>\n<p>Take control of your online shop by upgrading your existing website or launching a new <a href=\"https:\/\/www.nettl.com\/ie\/ecommerce\/\" target=\"_blank\" rel=\"noopener\">e-commerce website<\/a> with the help of your local Nettl studio.<\/p>\n<p>Selling through your own website offers a seamless customer journey from a site visit to a sale. You can run sales reports, manage stock and send automated notifications through your e-commerce website.<\/p>\n<p>Here are 5 simple steps to take when preparing your online store. Don&#8217;t worry if it still sounds daunting, we can help you every step of the way.<\/p>\n<h2>5 Simple steps to sell online<\/h2>\n<h3>1. <strong>Choose your products<\/strong><\/h3>\n<p>Start with a clear idea of what you\u2019re selling. If you&#8217;re starting out, focus on products you\u2019re passionate about or that have proven demand. Alternatively, if you want to take your existing store online, you could start small and grow into it. Why not test the water with a small range and refine your selection based on customer feedback and sales performance?<\/p>\n<h3>2. <strong>Set up your store<\/strong><\/h3>\n<p>We can recommend an e-commerce platform to build your online shop. We&#8217;ll make sure your online shop is user-friendly, mobile-optimised, and visually appealing. Detailed product descriptions, high-quality images, and clear pricing create a polished experience that encourages purchases.<\/p>\n<h3>3. <strong>Organise stock and payments<\/strong><\/h3>\n<p>Keep track of inventory to avoid over-selling or disappointing customers. Our built-in stock management tools can help automate the process. Set up payment options like credit cards, PayPal, and buy-now-pay-later services to offer flexibility and build trust with shoppers. Use a payment provider you already have a relationship with, or ask us for some recommendations.<\/p>\n<h3>4. <strong>Plan your delivery<\/strong><\/h3>\n<p>Decide how you\u2019ll get your products to customers. Offer multiple options like standard, express, or click-and-collect. Partner with reliable couriers or drop off points and calculate shipping costs upfront to avoid surprises. Be transparent about delivery times (and returns!) to keep customers happy.<\/p>\n<h3>5. <strong>Market your shop<\/strong><\/h3>\n<p>Drive traffic to your store with a mix of <a href=\"https:\/\/www.nettl.com\/ie\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media<\/a>, email marketing, and <a href=\"https:\/\/www.nettl.com\/ie\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>. Share engaging content, run promotions, and use targeted ads to reach your ideal customers. Remember, word of mouth still packs a punch, so encourage reviews and referrals to grow your audience organically.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12g7fhd-996f30ec41c576999dde599a8a07d576\">\n.avia-image-container.av-12g7fhd-996f30ec41c576999dde599a8a07d576 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-12g7fhd-996f30ec41c576999dde599a8a07d576 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-12g7fhd-996f30ec41c576999dde599a8a07d576 av-styling- avia-align-  avia-builder-el-68  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/11\/shipping-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-umtyzl-1d67cbfbdd3399da94da2eb3bc003354\">\n.flex_column.av-umtyzl-1d67cbfbdd3399da94da2eb3bc003354{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-umtyzl-1d67cbfbdd3399da94da2eb3bc003354 av_one_fifth  avia-builder-el-69  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-29-b2785e9c797fe1bce405e43b2006a459\">\n.avia-section.av-j47qelt-29-b2785e9c797fe1bce405e43b2006a459{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='security'  class='avia-section av-j47qelt-29-b2785e9c797fe1bce405e43b2006a459 main_color avia-section-default avia-no-border-styling  avia-builder-el-70  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25169'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-1txvxe9-1-8d71084de8c556917d1a8de8540e8472 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Looking to drive more website orders? We can help. Find your local Nettl studio.<\/h3>\n<h3><\/h3>\n<\/div><\/section>\n<div  class='avia-button-wrap av-jinlazj9-467215d99ae624543eab60bb3627405e-wrap avia-button-center  avia-builder-el-72  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-467215d99ae624543eab60bb3627405e av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_10'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25169'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>We take a look at what makes this event the seasonal sensation we\u2019ve come to expect. Plus catch our 10 top Cyber Weekend tips for retailers and shoppers alike. <\/p>\n","protected":false},"author":166,"featured_media":56588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-25169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cyber Sensation : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/cyber-sensation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cyber Sensation : nettl.com\" \/>\n<meta property=\"og:description\" content=\"We take a look at what makes this event the seasonal sensation we\u2019ve come to expect. Plus catch our 10 top Cyber Weekend tips for retailers and shoppers alike.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/cyber-sensation\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-23T12:37:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T07:46:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/11\/cyber-saver-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daryl Edgecombe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daryl Edgecombe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/cyber-sensation\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/cyber-sensation\/\",\"name\":\"Cyber Sensation : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/cyber-sensation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/cyber-sensation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/11\/cyber-saver-featured.jpg\",\"datePublished\":\"2025-10-23T12:37:55+00:00\",\"dateModified\":\"2025-10-24T07:46:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/521d68fc29159046cfa89796f551caeb\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/cyber-sensation\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/ie\/cyber-sensation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/cyber-sensation\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/11\/cyber-saver-featured.jpg\",\"contentUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/11\/cyber-saver-featured.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/ie\/cyber-sensation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/ie\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cyber Sensation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\",\"url\":\"https:\/\/www.nettl.com\/ie\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print &amp; Signs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nettl.com\/ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/521d68fc29159046cfa89796f551caeb\",\"name\":\"Daryl Edgecombe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d7ca5f92ed98cdcb03847e2f25c0bb366b5ec3e116b97dadbec69bd393d12c41?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d7ca5f92ed98cdcb03847e2f25c0bb366b5ec3e116b97dadbec69bd393d12c41?s=96&d=mm&r=g\",\"caption\":\"Daryl Edgecombe\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cyber Sensation : nettl.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettl.com\/ie\/cyber-sensation\/","og_locale":"en_GB","og_type":"article","og_title":"Cyber Sensation : nettl.com","og_description":"We take a look at what makes this event the seasonal sensation we\u2019ve come to expect. 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