{"id":25483,"date":"2020-04-21T12:47:44","date_gmt":"2020-04-21T11:47:44","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=25483"},"modified":"2020-04-21T12:47:47","modified_gmt":"2020-04-21T11:47:47","slug":"why-seo-and-content-marketing-are-the-ant-and-dec-of-the-marketing-game-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/why-seo-and-content-marketing-are-the-ant-and-dec-of-the-marketing-game-during-covid-19\/","title":{"rendered":"Why SEO and Content Marketing are the Ant and Dec of the marketing game during Covid-19"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ny2fzt-034e6464396d7762ef80113e90f610a2\">\n.avia-image-container.av-1ny2fzt-034e6464396d7762ef80113e90f610a2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1ny2fzt-034e6464396d7762ef80113e90f610a2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1ny2fzt-034e6464396d7762ef80113e90f610a2 av-styling- avia-align-center  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-25485 avia-img-lazy-loading-not-25485 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/04\/seo-content-marketing-ant-dec.png\" alt='seo and content marketing are the ant and dec of covid-19 marketing' title='seo-content-marketing-ant-dec'  height=\"709\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/04\/seo-content-marketing-ant-dec.png 1200w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/04\/seo-content-marketing-ant-dec-300x177.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/04\/seo-content-marketing-ant-dec-1030x609.png 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/04\/seo-content-marketing-ant-dec-80x47.png 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/04\/seo-content-marketing-ant-dec-768x454.png 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/04\/seo-content-marketing-ant-dec-705x417.png 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/04\/seo-content-marketing-ant-dec-450x266.png 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-k84ip5th-36951b15fbca9ae64e49138a487e69ee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><\/h4>\n<h4 class=\"p1\" style=\"text-align: center\">Just like Ant and Dec, SEO &amp; Content Marketing go hand in hand. Without the other, it just doesn\u2019t seem to work as well. As we all are well aware, Covid-19 has turned our world upside down in more ways than one. For small to medium-sized businesses this is a trying time to say the least. Your business may be temporarily operating to a lesser extent, but Google most definitely isn\u2019t.<\/h4>\n<\/div><\/section>\n<div  class='hr av-15ej8jd-1b4235117383f3f7d429f09f36e300f0 hr-default  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-k84irts7-9404bde0aa6809fdf389dbd6a27de8d0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\">This is why it is vital to stay on top of your marketing game during Covid-19.\u00a0 We believe that focusing on your SEO and Content Marketing will not only benefit your business in the long run, but also in the interim. By nurturing and focusing on your Content Marketing and SEO now, you are preparing your business to be at the top of its game when business returns to usual.<\/p>\n<p class=\"p1\"><em>Here\u2019s our top 5 reasons why investing your time and efforts in content marketing is the best thing for the health and wealth of your business right now and for future success.<\/em><\/p>\n<h3>As the saying goes \u201cContent is king\u201d and in our current climate, this couldn\u2019t be more true.<\/h3>\n<p class=\"p1\">As customers, we are inundated with content about Covid-19; so much so that it is nearly impossible to capture our attention with a unique outlook. More so than ever before, it\u2019s very important that, as a business, you plan your content. Look at how your customers have evolved and pivoted to this new normal and pivot with them. Use Google analytics and google trends to get a deeper insight into their new habits and behaviours and give them something interesting and engaging to think about. This will not only drive brand recognition among your customers, but it will also do wonders for your SEO. Remember, SEO demands content and content marketing feeds that demand.<\/p>\n<h3>See what your competitors are doing and do it better. Or do something entirely different.<\/h3>\n<p class=\"p1\">Stand out from the crowd, don\u2019t blend into the background. Put your creative thinking cap on and brainstorm what content would generate a conversation among your customers. Grab your audience\u2019s attention and be the loudest in the room, not the meekest. If your content stokes enough fire within people, a conversation begins. This conversation generates backlinks for your website which is music to Google\u2019s ears. Improve your SEO through unique content marketing and Google will love you and reward you for it.<\/p>\n<h3>You have researched how your customers have transformed their behaviours and habits, now use that information.<\/h3>\n<p class=\"p1\">Tailor your content around this evolution. Produce content that will show how attentive you are as a business, give your customers a reason to stay loyal to you, while simultaneously improving your SEO. Thoroughly plan your content, curating content that is engaging, informative and tactical. Implement a keyword strategy to help you generate some attention. Keyword planning is essential for SEO, show that your content is first-page worthy. Planning out your key words for your content marketing won\u2019t only help you now, but it will do wonders for your SEO in the long run. Take our word for it, we\u2019re SEO experts.<\/p>\n<h3>Be consistent with your content.<\/h3>\n<p>Keep your customers entertained and interested across all of your marketing channels. Whether that is on social media, email marketing or paid advertising. We have all of this time on our hands now, so why not utilise it? Plan out how you want to market your business and curate brilliantly thought-out content for your marketing campaigns. Like your customers, Google likes fresh, up-to-date content. By producing relevant and consistent content, you remain front of mind with your customers as well as Google. Which in turn, once again, improves your SEO. It\u2019s a win, win!<\/p>\n<h3>Put out the right message. Striking the right tone is vital.<\/h3>\n<p>The hard sell is not what people want nor need at this moment in time, so avoid creating content with that in mind. Studies have shown that as Covid-19 further infiltrates our lives, the public\u2019s overall level of happiness has decreased. So, offer your customers content that will help them forget about their current worries, even if that is for only for a few moments. Your content should be authentic and genuine. Offer your customers with a sense of nostalgia and the prospect of hope. What can be and what will be when this all ends. Be kind and emotive when creating your content and put what your customers above your need to sell your products and services. That will come.<\/p>\n<\/div><\/section>\n<div  class='hr av-umcm49-56cd6fb51c672959bddf7df7a7cdfc73 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-k84isovr-0988d06233d37dc1fc4777708c01986c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Need some advice? Use the button below to set up a video call. We will even throw in a free SEO audit + consultation.<\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap av-k6s3xiu4-becd77adf2bee52910a64c2cade09257-wrap avia-button-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator?contact=W21'  class='avia-button av-k6s3xiu4-becd77adf2bee52910a64c2cade09257 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Chat with a marketing expert!<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25483","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why SEO and Content Marketing are the Ant and Dec of the marketing game during Covid-19 : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/why-seo-and-content-marketing-are-the-ant-and-dec-of-the-marketing-game-during-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why SEO and Content Marketing are the Ant and Dec of the marketing game during Covid-19 : nettl.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/why-seo-and-content-marketing-are-the-ant-and-dec-of-the-marketing-game-during-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-21T11:47:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-21T11:47:47+00:00\" \/>\n<meta name=\"author\" content=\"Nettl of Dublin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nettl of Dublin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/why-seo-and-content-marketing-are-the-ant-and-dec-of-the-marketing-game-during-covid-19\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/why-seo-and-content-marketing-are-the-ant-and-dec-of-the-marketing-game-during-covid-19\/\",\"name\":\"Why SEO and Content Marketing are the Ant and Dec of the marketing game during Covid-19 : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\"},\"datePublished\":\"2020-04-21T11:47:44+00:00\",\"dateModified\":\"2020-04-21T11:47:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/38d4fc6fb7acfba681e9d4b2777bdb84\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/why-seo-and-content-marketing-are-the-ant-and-dec-of-the-marketing-game-during-covid-19\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/ie\/why-seo-and-content-marketing-are-the-ant-and-dec-of-the-marketing-game-during-covid-19\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/ie\/why-seo-and-content-marketing-are-the-ant-and-dec-of-the-marketing-game-during-covid-19\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/ie\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why SEO and Content Marketing are the Ant and Dec of the marketing game during Covid-19\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\",\"url\":\"https:\/\/www.nettl.com\/ie\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print &amp; 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