{"id":25986,"date":"2020-07-15T16:30:40","date_gmt":"2020-07-15T15:30:40","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=25986"},"modified":"2020-07-31T15:32:13","modified_gmt":"2020-07-31T14:32:13","slug":"hybrid-print-digital","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/hybrid-print-digital\/","title":{"rendered":"The hybrid relationship between print and digital marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcnj0ax7-081dff9001fd3801dc73933c958735a8\">\n#top .av_textblock_section.av-kcnj0ax7-081dff9001fd3801dc73933c958735a8 .avia_textblock{\ncolor:#550d4f;\n}\n<\/style>\n<section  class='av_textblock_section av-kcnj0ax7-081dff9001fd3801dc73933c958735a8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1><b>THE HYBRID RELATIONSHIP BETWEEN PRINT &amp; DIGITAL MARKETING<\/b><\/h1>\n<p><em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-k84ip5th-36951b15fbca9ae64e49138a487e69ee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 class=\"p1\" style=\"text-align: left;\"><strong>One thing that Covid-19 has strengthened is the importance of the hybrid relationship between print and digital marketing. It&#8217;s great. We love it. The unity of print and digital marketing allows us to be creative with our marketing campaigns. Is implementing digital and print QR Codes within your marketing strategy are the way forward? You may laugh at me now, but just you wait and see.<\/strong><\/h4>\n<\/div><\/section>\n<div  class='hr av-15ej8jd-1b4235117383f3f7d429f09f36e300f0 hr-default  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-k84irts7-9404bde0aa6809fdf389dbd6a27de8d0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Through increasing your customer engagement with your brand, while simultaneously allowing your business to be more Covid-secure, through the minimisation of touch, you will soon see how right we are. As we now have to be more consciously aware of the items that we touch and to sanitise our hands before entering a premise, this hybrid relationship will become of paramount importance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still don\u2019t believe me? Let me prove you wrong\u2026<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here\u2019s 10 ways printed QR codes can benefit your business right now:<\/span><\/em><\/p>\n<h3><b>1. Virtual business cards<\/b><\/h3>\n<p class=\"p1\"><span style=\"font-weight: 400;\">As we begin to limit the amount of items that we touch to prevent the spread of Covid-19 we will begin to see a lot more business cards with a QR code imprinted on them. Instead of handing out multiple business cards at an event, conference or a meeting you will see QR codes being scanned and the individuals contact details automatically being scanned to a mobile phone. Will it be forever? Maybe, Maybe not. However, I do believe that people like to touch &#038; feel something upon meeting someone, as it gives them an impression of your and your business upon initial contact. I think that that will always be the case, but temporarily I believe that the integration of a QR Code onto a business card will be the way forward.<\/span><\/p>\n<h3><b>2. Reveal discounts or coupon codes<\/b><\/h3>\n<p class=\"p1\"><span style=\"font-weight: 400;\">The use of QR codes is a great way to engage customers. People are innately nosey. Through a direct mail campaign, you can entice customers to view your website or your social media accounts in order to access a discount off their next purchase. This will be beneficial for businesses who plan on reopening their doors and wish to increase their sales whether that be digitally or through physical footfall. <\/span><\/p>\n<h3><b>3. Virtual menus<\/b><\/h3>\n<p class=\"p1\"><span style=\"font-weight: 400;\">As restaurants, bars, hotels and salons begin to reopen their doors the need to limit contact through touch is very important. A stress free way of doing this, instead of wiping down menus after every customer has interacted with it, is to have a few laminated flyers with a QR code on it, giving them immediate access to your menu on their mobile phone. Whether this is posters on your wall, framed flyers on the table or signage in your windows, it is a clever way to take advantage of this hybrid relationship to make the experience more memorable and interactive for the customer, as well as being incredibly hygienic.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-25987 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/DB102AD0-941A-4EF5-9AB2-89476A08DD72-71076705-7A61-433A-94C6-C4F147C87A68-1030x773.jpg\" alt=\"\" width=\"1030\" height=\"773\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/DB102AD0-941A-4EF5-9AB2-89476A08DD72-71076705-7A61-433A-94C6-C4F147C87A68-1030x773.jpg 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/DB102AD0-941A-4EF5-9AB2-89476A08DD72-71076705-7A61-433A-94C6-C4F147C87A68-300x225.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/DB102AD0-941A-4EF5-9AB2-89476A08DD72-71076705-7A61-433A-94C6-C4F147C87A68-80x60.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/DB102AD0-941A-4EF5-9AB2-89476A08DD72-71076705-7A61-433A-94C6-C4F147C87A68-768x576.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/DB102AD0-941A-4EF5-9AB2-89476A08DD72-71076705-7A61-433A-94C6-C4F147C87A68-1536x1152.jpg 1536w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/DB102AD0-941A-4EF5-9AB2-89476A08DD72-71076705-7A61-433A-94C6-C4F147C87A68-2048x1536.jpg 2048w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/DB102AD0-941A-4EF5-9AB2-89476A08DD72-71076705-7A61-433A-94C6-C4F147C87A68-1500x1125.jpg 1500w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/DB102AD0-941A-4EF5-9AB2-89476A08DD72-71076705-7A61-433A-94C6-C4F147C87A68-705x529.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/DB102AD0-941A-4EF5-9AB2-89476A08DD72-71076705-7A61-433A-94C6-C4F147C87A68-450x338.jpg 450w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1030px; --smush-placeholder-aspect-ratio: 1030\/773;\" \/><\/p>\n<h3><b>4. Google Maps location<\/b><\/h3>\n<p class=\"p1\"><span style=\"font-weight: 400;\">Utilising printed media advertisements to attract customers attention to your business is always worthwhile. Placing a location QR code on your printed marketing allows customers to avoid searching for your address or asking a local bystander for directions. Removing the annoyance of searching for your location on a search engine will help to strengthen customer satisfaction with your brand. <\/span><\/p>\n<h3><b>5. Guided tours &#8211; headset no longer a thing<\/b><\/h3>\n<p class=\"p1\"><span style=\"font-weight: 400;\">Museums and galleries can seriously benefit from Printed QR signage. As Covid-19 becomes the norm within our everyday lives, a number of museums may suffer as guided tours are not really the same when they are socially distant. It may be difficult to hear the tour guide and or many of them may be put off by the idea of a borrowed headset as a result of sanitisation concerns. To combat this, why not utilise QR codes to link to an audio playlist? Visitors can then use their own personal headphones and mobile device to socially distance around the museum and still have a similar self-guided tour experience.<\/span><\/p>\n<h3><b>6. Product reviews<\/b><\/h3>\n<p class=\"p1\"><span style=\"font-weight: 400;\">Many consumers, despite enjoying your product or experience that you offered them, are rarely concerned with leaving a review. This is not because they didn\u2019t enjoy your experience but rather that it requires additional effort. This extra effort often means that they fail to leave a positive review. Nonetheless, if you printed a QR code on a business card, which accompanied the bill or at the top of the till, you are offering your customers with a hassle-free alternative to leaving a review which often means that they are more inclined to as it is right in front of them.<\/span><\/p>\n<h3><b>7. Scan for \u201csomething free\u201d newsletter, etc.<\/b><\/h3>\n<p class=\"p1\"><span style=\"font-weight: 400;\">Sending out a printed mailshot in the post and attaching a QR code to the design which would reveal a discount code or a freebie, is a clever way to entice a customer to have a browse on your digital shop and learn a little more about you. It is also a unique way to engage your customers, which in turn makes your brand more memorable. <\/span><\/p>\n<h3><b>8. Marketing an event &#8211; get more detail by scanning<\/b><\/h3>\n<p class=\"p1\"><span style=\"font-weight: 400;\">If you are hosting an event, even if it is a virtual event, sending your mailing list with an invitation accompanied by a QR code, is a quirky way to drive traffic to your website and grab the attention of your audience and educate them about the event. Similarly, it can be a good way to confirm an appointment or RSVP to a wedding invite. Eliminating an element of the process which often requires another postal response or a digital correspondence. <\/span><\/p>\n<h3><b>9. Redirect to social media pages\/website<\/b><\/h3>\n<p class=\"p1\"><span style=\"font-weight: 400;\">Utilising QR codes to redirect potential customers to your website or social media accounts through printed advertisements is a quirky way to get customers interested in your brand and grow your following. The more engaging your brand is, the more inclined consumers are to interact with it.<\/span><\/p>\n<h3><b>10. Download app<\/b><\/h3>\n<p class=\"p1\"><span style=\"font-weight: 400;\">To increase the number of your app downloads, implementing a QR code on your printed advertisements and signage to encourage consumers to download your application can be incredibly effective. Once again, removing the hassle of searching for your application from the customer journey, increases the likelihood of them downloading it instantaneously. <\/span><\/p>\n<\/div><\/section>\n<div  class='hr av-umcm49-56cd6fb51c672959bddf7df7a7cdfc73 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-k84isovr-0988d06233d37dc1fc4777708c01986c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\"><span style=\"font-weight: 400;\">Have I convinced you yet? Do you want a QR Code? Get in touch and let us help your business to take advantage of this hybrid relationship and market your business effectively through both traditional and digital marketing.<\/span><\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap av-k6s3xiu4-becd77adf2bee52910a64c2cade09257-wrap avia-button-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator?contact=W21'  class='avia-button av-k6s3xiu4-becd77adf2bee52910a64c2cade09257 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Chat with a marketing expert!<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The unity of print and digital marketing allows us to be creative with our marketing campaigns. Is implementing digital and print QR Codes within your marketing strategy are the way forward?<\/p>\n","protected":false},"author":15,"featured_media":26071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-25986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The hybrid relationship between print and digital marketing : nettl.com<\/title>\n<meta name=\"description\" content=\"The unity of print and digital marketing allows us to be creative with our marketing campaigns. 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