{"id":26039,"date":"2020-07-29T16:44:59","date_gmt":"2020-07-29T15:44:59","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=26039"},"modified":"2020-07-29T16:45:02","modified_gmt":"2020-07-29T15:45:02","slug":"streamline-improve-marketing","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/streamline-improve-marketing\/","title":{"rendered":"Streamline &#038; Improve your Marketing"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26039'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: left;\"><b>4 STEPS TO STREAMLINE AND IMPROVE YOUR MARKETING<\/b><\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 10 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Business owners and leaders have a mammoth task to spin many plates, wear many hats, and be many people. This article will help you get to grips with your marketing efforts. Streamlining and improving your marketing means you can spend less time drafting<\/span><span style=\"font-weight: 400;\"> marketing plans, campaigns and assets<\/span><span style=\"font-weight: 400;\">, and more time executing activity, sharing your message, running your own business and getting more customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Time management is a struggle of business owners across the world. There are simply not enough hours in the day. <\/span><a href=\"https:\/\/newsroom.endurance.com\/2017-05-01-Survey-Finds-Time-Strapped-Small-Businesses-Eager-to-Leverage-New-Technology-From-Home\"><span style=\"font-weight: 400;\">A survey from Endurance.com <\/span><\/a><span style=\"font-weight: 400;\">showed 34% of the small business owners working from home who were surveyed noted their biggest challenge to be attracting new customers. A further 41% said time management was the biggest challenge they faced. <\/span><b><i>75% of business owners surveyed could hugely relieve their number 1 stress by<\/i><\/b><b><i> improving and streamlining their marketing<\/i><\/b><b><i>.\u00a0<\/i><\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26042 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/man-wearing-black-and-white-stripe-shirt-looking-at-white-212286.jpg\" alt=\"\" width=\"795\" height=\"530\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/man-wearing-black-and-white-stripe-shirt-looking-at-white-212286.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/man-wearing-black-and-white-stripe-shirt-looking-at-white-212286-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/man-wearing-black-and-white-stripe-shirt-looking-at-white-212286-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/man-wearing-black-and-white-stripe-shirt-looking-at-white-212286-768x512.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/man-wearing-black-and-white-stripe-shirt-looking-at-white-212286-705x470.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/man-wearing-black-and-white-stripe-shirt-looking-at-white-212286-450x300.jpg 450w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/530;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s climate especially, business owners are burdened with even more than before. Nettl is a global network of local web, print and sign studios. Nettl teams help their clients get more customers through design and marketing. Our first-hand insight into every different industry and in-depth experience in web, print and signs enables us to share advice with our clients and partners and act as their support system. Everyday, we chat with our clients who struggle to manage the finances, people, operations and marketing of their business.<\/span> <b><i>Let\u2019s help you strike one of those off the list today.<\/i><\/b><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><b>1. Consistent branding and message<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In order to create both consistent and authentic marketing, you need to understand why you exist and what your message is. Draw an avatar of your ideal client. Ask employees, suppliers, friends and family who they believe you help, as a business. Brainstorm the problems that you solve for clients. When you get to grips with why you exist as a business, review your current branding and marketing. Do they match up? Get in touch with a local Nettl studio for a coffee and a free marketing and branding consultation. They will brainstorm this with you, bringing their design and marketing experience to the table. Once you have your branding nailed down, take a look at the message you\u2019re sharing.<\/span><\/p>\n<h3><b>1.1 Consultative vs Transactional<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><em>Transactional marketing<\/em> focuses on the what; what your product is and what the cost is. <em>Consultative marketing<\/em> focuses on the why. Why someone would use your products and how it would improve their lives. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consultative marketing is the route we prefer to take in our own marketing. Each month, we share a topical, thematic marketing campaign to help our clients <\/span><a href=\"https:\/\/www.nettl.com\/ie\/covid-19-essentials\/\"><b><i>Prevent and Protect<\/i><\/b><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.nettl.com\/ie\/lets-go-outside\/\"><b><i>Go Outside<\/i><\/b><\/a><span style=\"font-weight: 400;\"> or even <\/span><a href=\"https:\/\/www.nettl.com\/ie\/carol\/\"><b><i>Say Thanks<\/i><\/b><\/a><span style=\"font-weight: 400;\">. Each campaign is centred around a main purpose. To ensure your staff and clients feel safe coming back to work after lockdown. Or promoting your business outdoors at festivals and fetes. Or simply reasons to say thanks to clients and suppliers and how to do so to build loyalty and trust. Many of these come with special offers on the products or services that enable you as a business owner to succeed in the goal, but the wealth is in the advice. When planning your marketing campaign, always remind yourself to <\/span><strong><i>focus on who you\u2019re helping and how<\/i><\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/06\/Nettl-Jun-20-Prevent-Protect-Look-Book-IRISH_LR.pdf\"><img decoding=\"async\" class=\"alignnone wp-image-25734 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/06\/Nettl-PP_Brochure_Mockup_2.png\" alt=\"\" width=\"772\" height=\"579\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/06\/Nettl-PP_Brochure_Mockup_2.png 500w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/06\/Nettl-PP_Brochure_Mockup_2-300x225.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/06\/Nettl-PP_Brochure_Mockup_2-80x60.png 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/06\/Nettl-PP_Brochure_Mockup_2-450x338.png 450w\" data-sizes=\"(max-width: 772px) 100vw, 772px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 772px; --smush-placeholder-aspect-ratio: 772\/579;\" \/><\/a><\/p>\n<h3><b>1.2 Values<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve identified your purpose as a business. You\u2019ve worked with your local Nettl to create a brand identity. You&#8217;ve discussed with your employees, friends and family how your business makes a difference. Now, ensure every part of that message revolves around the values you hold most important. Your marketing is only as good as the intent behind it and values are a brilliant way to align your meaning with your message. Note the values that are central to your operations and, when brainstorming your next marketing plan, ensure you\u2019ve compared the two and your values are present and true. This leads to more authentic and effective marketing.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-26045 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/values.png\" alt=\"nettl values wall\" width=\"737\" height=\"519\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/values.png 418w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/values-300x212.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/values-80x56.png 80w\" data-sizes=\"(max-width: 737px) 100vw, 737px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 737px; --smush-placeholder-aspect-ratio: 737\/519;\" \/><\/p>\n<h3><b>1.3 Voice &#8211; audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Who are you hoping to speak to with this marketing? <\/span><i><span style=\"font-weight: 400;\">Well, have you written it in their native tongue?<\/span><\/i><span style=\"font-weight: 400;\"> When we create websites or design marketing, we often explain to our clients that their customers might speak very differently to them. As experts in your field it can be easy to fall victim to jargon or assume your audience understands more about your industry than they do. Plan for your marketing to be best received by your ideal client by writing as though you\u2019re saying it straight to them!\u00a0<\/span><\/p>\n<h2><b>2. Monthly review and plan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The biggest struggle our studios and clients have to tackle when it comes to improving and streamlining their marketing is creating marketing plans. Impromptu marketing can be time-consuming and costly. Our marketing team plans one primary, monthly campaign. To achieve a blended marketing mix, they create a mailer, html email, social media assets and a support document for making calls. Each is thematic with topics and sample questions to better understand our clients and how we can help. These free marketing assets are available to our Nettl partners, helping save so much time as a business owner.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each monthly marketing campaign is inherently consultative. The whole point is to resolve the pain and struggles of our clients. <a href=\"https:\/\/www.nettl.com\/ie\/contact\/\">Organise a free marketing consultation<\/a> with your local Nettl team to plot your next quarter of marketing campaigns. And remember, t<\/span><span style=\"font-weight: 400;\">he most important aspect of creating successful marketing is planning, reviewing and adjusting.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26044 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/postit-scrabble-to-do-todo-3299.jpg\" alt=\"\" width=\"795\" height=\"530\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/postit-scrabble-to-do-todo-3299.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/postit-scrabble-to-do-todo-3299-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/postit-scrabble-to-do-todo-3299-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/postit-scrabble-to-do-todo-3299-768x512.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/postit-scrabble-to-do-todo-3299-705x470.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/07\/postit-scrabble-to-do-todo-3299-450x300.jpg 450w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/530;\" \/><\/p>\n<h3><b>2.1 Plot the time, schedule the activity and forget about it<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve identified two to three main marketing campaigns for the month, split each into stages. Does your marketing campaign include a printed mailer; postcard, leaflet, bookmark, scratch card? After receiving your printed piece, does your client base receive a HTML email linking to a blog to share insight and further explain how to solve the problem you can help with? Perhaps having sent your mailer and email, it\u2019s time to pick up the phone or organise meetings with clients. Find out how they are, learn more about them and see how you can help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But wait\u2026 remember we\u2019ve already said you\u2019re running your own business\u2026 so how do you prioritise this in the midst of finance reviews, product plans, KPI planning and managing teams? The simple solution to almost all of life\u2019s problems &#8211; A Schedule.<\/span><\/p>\n<blockquote>\n<p><b><i>Did you know humans are incapable of multitasking? Hate to break it to you, but you\u2019re not multitasking; your poor brain is gruellingly jumping from one task to another at high speed. What an inefficient use of your energy?!<\/i><\/b><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0Our Nettl studios create perfect week timetables for their teams in which they plot their <\/span><i><span style=\"font-weight: 400;\">must dos<\/span><\/i><span style=\"font-weight: 400;\"> each week at a dedicated time and on a daily basis fill in their <\/span><i><span style=\"font-weight: 400;\">to dos<\/span><\/i><span style=\"font-weight: 400;\">. This simple, free and scalable project management tool means you can decide the time and day you\u2019re doing your calls. Spend 30-60 minutes actively engaged in this marketing and sales outreach and once that time slot is completed, forget about that until the next time it\u2019s scheduled in. Free up your brain space.<\/span><\/p>\n<h2><b>3. Campaigns and themes<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Success is found when you\u2019re working like a well-oiled machine. By spending an hour at the beginning of your month, planning your two to three marketing campaigns and the themes of each, you set yourself off to a flying start to getting more customers! Depending on your industry and business type, your marketing campaigns could span from <\/span><i><span style=\"font-weight: 400;\">Lost &amp; Dormant campaigns <\/span><\/i><span style=\"font-weight: 400;\">to<\/span><i><span style=\"font-weight: 400;\"> Referral marketing, <\/span><\/i><span style=\"font-weight: 400;\">from <\/span><i><span style=\"font-weight: 400;\">New Enquiries in the local area<\/span><\/i><span style=\"font-weight: 400;\"> to <\/span><i><span style=\"font-weight: 400;\">Informing clients of a product offering.<\/span><\/i><span style=\"font-weight: 400;\"> The themes of your campaigns need to incorporate your brand, voice and values. Make them topical and engaging!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Core campaigns like <\/span><i><span style=\"font-weight: 400;\">Referral marketing<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">Lost and Dormant Campaigns<\/span><\/i><span style=\"font-weight: 400;\"> can be timeless and ongoing. We like to intertwine those with one or two timely, relevant marketing campaigns. <\/span><i><span style=\"font-weight: 400;\">Creating a covid-secure workplace<\/span><\/i><span style=\"font-weight: 400;\">, for instance, is something our clients are seeking help with right now. W<\/span><span style=\"font-weight: 400;\">e\u2019ve created a marketing campaign around that so they don\u2019t have to work as hard to understand what they need to reopen and drive their business further right now.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many of our clients have monthly meetings with their Nettl team to plan this ahead of time so that their Nettl team can design and produce the assets needed for the following month\u2019s campaign in advance.<\/span><\/p>\n<h3><b>3.1 Consultative vs Transactional<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve said it before and we\u2019ll say it again, do yourself a favour and remove the <\/span><i><span style=\"font-weight: 400;\">\u2018What does the product do?<\/span><\/i><span style=\"font-weight: 400;\">\u2019 narrative and replace it with <\/span><i><span style=\"font-weight: 400;\">\u2018How can it help you?\u2019<\/span><\/i><span style=\"font-weight: 400;\"> when planning these campaigns and themes!<\/span><\/p>\n<h3><b>3.2 Blended approach &#8211; print, signs, email, video, social and calls<\/b><\/h3>\n<p><b><i>Which do you think would be more effective in driving enquiries and conversions; sending 1 mailer to 10,000 addresses, or sending 10 mailers to 1,000 addresses, each resolving a different problem they have? How about if your 300 potential clients received 1 mailer, 1 email and 1 call?\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Building brand awareness is one thing, being vanilla is another! Mix up your marketing by getting in front of your audience in their emails, in their Google search results by climbing the ranks with SEO, through their letterbox and on the other end of the phone. Become omnipresent. In a blended way.\u00a0<\/span><\/p>\n<h2><b>4. Assets and advice<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We don\u2019t need to go through marketing planning solo. We don\u2019t have to trailblaze or go it alone. There are many supports you can avail of. Ask your network<\/span><a href=\"https:\/\/www.nettl.com\/ie\/grow-with-networking\/\"><span style=\"font-weight: 400;\"> (here\u2019s a whole article on making better use of your network)<\/span><\/a><span style=\"font-weight: 400;\">. Ask experts. Seek enterprise support from local authorities. To get you started, here are <em><strong>3 marketing assets and resources<\/strong><\/em> we\u2019re sure you should be using!<\/span><\/p>\n<h3><b>4.1 Partnerships &#8211; accountability, growth and idea sharing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cultivate partnerships with others in your industry or those who understand your needs. This could be joining a trade organisation or an industry partnership, like<a href=\"https:\/\/www.nettl.com\/uk\/partner\"> Nettl<\/a> if you&#8217;re a graphics business; tapping into a global network of local experts and joining forces to use free marketing assets and resources, created with you in mind. <\/span><span style=\"font-weight: 400;\">If you\u2019re an SME and looking for marketing support, you could call into <a href=\"https:\/\/www.nettl.com\/ie\/contact\">your local Nettl studio<\/a> and ask them for a coffee and a chat and begin your journey together. We\u2019re a group of chatterboxes and nothing gets us going like solving our clients\u2019 problems when it comes to marketing, branding and getting more customers!<\/span><\/p>\n<h3><b>4.2 Make use\u00a0 of marketing\u00a0 resources and assets &#8211; scale, growth and consistency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s available to you right now? Your local Nettl studio can provide you with a free social media planner and free marketing planners. Grab a coffee and read the guides that are publicly available from Nettl like their <a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/05\/New-Normal-May-14v1.5-IE-%E2%82%AC-INT_compressed.pdf\">Guide to Reopening your Business after Coronavirus<\/a>, their <a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/06\/Back-to-School-Nettl-IE-%E2%82%AC-INT.pdf\">Back to School Guide<\/a>, or their <a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/06\/Nettl-Jun-20-Prevent-Protect-Look-Book-IRISH_LR.pdf\">Prevent &amp; Protect<\/a> guide to get your business ready for business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, crack open a beer and read through <a href=\"https:\/\/www.nettl.com\/ie\/blog\">Nettl\u2019s monthly blog and journal entries<\/a> that are also packed with ideas and advice. Once you\u2019ve had your fill of fluids, <a href=\"https:\/\/www.nettl.com\/ie\/contact\/\">ask your local Nettl studio<\/a> to support you in creating scalable processes so that as you take on more staff you can maintain consistency in your brand, message and activity.\u00a0<\/span><span style=\"font-weight: 400;\">Do some research and find out what\u2019s available to you.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-40588 alignnone lazyload\" data-src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/07\/person-s-holds-brown-gift-box-842876-300x214.jpg\" alt=\"\" width=\"761\" height=\"541\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 761px; --smush-placeholder-aspect-ratio: 761\/541;\" \/><\/p>\n<h3><b>4.3 Marketing &amp; Social media planner<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Simple assets like our monthly timetable and social media planner can take the thinking out of planning your marketing. Spend an hour at the beginning of the month scheduling a well-mixed and engaging bank of social posts. Spruce that up with sporadic posts throughout the month and top it all off by spending 15 minutes a day engaging in content, connecting, commenting and sharing.\u00a0<\/span><\/p>\n<h2><b>Importance of\u00a0 Working on the business and in the business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As business owners and leaders, it\u2019s of utmost importance to balance our time spent working on improving the running of the business as well as the roles we have within the business. Remember to plan your marketing and sales activity at the beginning of the quarter and month and seek advice and support from those around you.<\/span><\/p>\n<p><b>If you\u2019re a local business owner looking to grow your business, through branding, marketing, design, print and signs, grab a coffee with <\/b><a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\"><b>your local Nettl studio<\/b><\/a><b> to learn more about what you can do together to get more customers.<\/b><\/p>\n<p><b>If you\u2019re in the graphics, signs and print industry and are looking to streamline and improve your marketing, Nettl partners support one another and share branding, marketing, training and custom built CRM systems.<\/b><a href=\"https:\/\/www.nettl.com\/uk\/nettl-partner\/\"><b> Take a read here to learn more<\/b><\/a><b> or <\/b><a href=\"https:\/\/www.linkedin.com\/in\/lindsey-boyes-28877b55\/\"><b>drop a message to our Nettl team<\/b><\/a><b>.<\/b><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-0d38c62ad2ff4e4736ee419dc85a2f97-wrap avia-button-center  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/contact\/'  class='avia-button av-jinlazj9-0d38c62ad2ff4e4736ee419dc85a2f97 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Improve your Marketing<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26039'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, how can you spend less time on marketing, but achieve better results? Here&#8217;s a guide to streamline and improve your marketing efforts!<\/p>\n","protected":false},"author":171,"featured_media":26043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-26039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Streamline &amp; Improve your Marketing : nettl.com<\/title>\n<meta name=\"description\" content=\"As a business owner, how can you spend less time on marketing, but achieve better results? Here&#039;s a guide to streamline and improve your marketing efforts!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/streamline-improve-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Streamline &amp; Improve your Marketing : nettl.com\" \/>\n<meta property=\"og:description\" content=\"As a business owner, how can you spend less time on marketing, but achieve better results? 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