{"id":26207,"date":"2020-09-23T13:57:04","date_gmt":"2020-09-23T12:57:04","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=26207"},"modified":"2020-09-23T13:57:07","modified_gmt":"2020-09-23T12:57:07","slug":"seo-and-growing-online-presence","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/seo-and-growing-online-presence\/","title":{"rendered":"What is SEO? How it Works and Growing your Online Presence"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26207'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: left;\"><span style=\"font-weight: 900;\">SEO: HOW IT WORKS &#038; GROWING YOUR ONLINE PRESENCE<\/span><\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><b>Do I need <\/b><b>SEO<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Why do you have a website? Do you want to share information or show off a portfolio? Do you want to sell online or take bookings? With more than 500,000 websites being set live each day, it\u2019s important to nurture, promote and <\/span><span style=\"font-weight: 400;\">grow your website<\/span><span style=\"font-weight: 400;\"> in order for it to be found online. In order for it to achieve its purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The past months have shown people going out less and going online more. According to Think with Google, <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/path-to-purchase-search-behavior\/#journeys\"><span style=\"font-weight: 400;\">63% of shopping occasions begin online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Now, more than ever, it\u2019s crucial to have an online presence that reflects your values, your purpose and your brand. Part of establishing and <\/span><span style=\"font-weight: 400;\">growing your online presence<\/span><span style=\"font-weight: 400;\"> is being found. When consumers are researching online, <\/span><i><span style=\"font-weight: 400;\">will they find you?<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine building a masterful website with beautiful branding, a seamless user experience and a great product offering, setting it live and not continuously improving it in order for it to<\/span><span style=\"font-weight: 400;\"> rank higher in Google search results<\/span><span style=\"font-weight: 400;\">. Doing so is like creating a most intricate, artistic, impactful poster\u2026 and hanging it in the desert.<\/span><i><span style=\"font-weight: 400;\"> Where nobody will see it.<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26221 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Poster-in-the-desert.png\" alt=\"\" width=\"795\" height=\"557\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Poster-in-the-desert.png 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Poster-in-the-desert-300x210.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Poster-in-the-desert-80x56.png 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Poster-in-the-desert-768x538.png 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Poster-in-the-desert-705x494.png 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/557;\" \/><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><b>What does SEO actually do?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The primary goal of SEO is to get your website in front of those who are searching for information, products or services that are relevant to what you do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO <\/span><i><span style=\"font-weight: 400;\">Search Engine Optimisation<\/span><\/i><span style=\"font-weight: 400;\"> is growing increasingly important day by day. As we move more and more online, accelerated by Covid-19, a greater number of websites are being set live everyday, resulting in a more competitive online market. We\u2019ll look at SEO today in terms of<\/span><span style=\"font-weight: 400;\"> improving your ranking on Google<\/span><span style=\"font-weight: 400;\">, as <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/top-search-engines-world\"><span style=\"font-weight: 400;\">it is by far the most popular search engine, with a huge majority of the market share<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business owners invest in SEO because they want more people who are searching for relevant terms to find their website, without having to pay every time someone clicks on the search result. <\/span><b><i>At the heart of SEO is a collection of best practices that aim to<\/i><\/b><b><i> improve the way search engines rank your website in organic search results<\/i><\/b><b><i>.<\/i><\/b><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<h3><b>How can SEO increase your rankings?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">All of those \u2018best practices\u2019 mentioned above contribute to the trust Google has in your website and the relevance of your website to certain searches. If your website is <\/span><b>relevant<\/b><span style=\"font-weight: 400;\"> to what people are searching for, and built in a way that is <\/span><b>relevant<\/b><span style=\"font-weight: 400;\"> to the way Google\u2019s bots crawl websites, it will appear <\/span><i><span style=\"font-weight: 400;\">somewhere<\/span><\/i><span style=\"font-weight: 400;\"> in the rankings. How much Google <\/span><b>trusts<\/b><span style=\"font-weight: 400;\"> your website dictates how close to that<\/span><span style=\"font-weight: 400;\"> #1 spot your site appears in search engine results<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engines are service-based businesses and aim to get the most relevant and most trustworthy information and sources for their users.<\/span><\/p>\n<h3><b>Improve website Relevance<\/b><\/h3>\n<blockquote>\n<p>i) Ensuring your website is built and developed in a way that is accessible and easy\u00a0 for Google\u2019s bots as they crawl and index it.<\/p>\n<p>ii) Ensuring your website structure and content features the information and answers related to search terms potential clients are using to find out more about your industry, product offering, business services with a user friendly experience<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26216 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.001.jpeg\" alt=\"\" width=\"795\" height=\"477\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.001.jpeg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.001-300x180.jpeg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.001-80x48.jpeg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.001-768x461.jpeg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.001-705x423.jpeg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/477;\" \/><\/p>\n<h3><b>Improve website Authority<\/b><\/h3>\n<blockquote>\n<p>Relating to the trust Google has in your website. A trustworthy and industry-relevant website links to your website,<strong> trust is built<\/strong>. Your website has an SSL certificate, <strong>trust is built<\/strong>. Your website&#8217;s content is frequently updated and shared, <strong>trust is built<\/strong>. There are countless contributing factors to the trust Google holds in your website.<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26217 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.002.jpeg\" alt=\"\" width=\"795\" height=\"477\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.002.jpeg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.002-300x180.jpeg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.002-80x48.jpeg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.002-768x461.jpeg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v1.002-705x423.jpeg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/477;\" \/><\/p>\n<p><em><strong>There are a huge number of practices and tasks that can help to \u00a0improve the relevance and authority of your website<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">One such practice is publishing really valuable, insightful and topical content. This will draw more people to your website, show search engines you are adding and <\/span><span style=\"font-weight: 400;\">growing your website<\/span><span style=\"font-weight: 400;\">, answer the questions searchers are asking and can also be used to attain backlinks from other websites that might link to or feature these blogs.<\/span><\/p>\n<p>Another way to grow in relevance and authority is in improving the way your site is built, from a back-end perspective as well as from a user\u2019s perspective. Is it easy to navigate? Does it load in a sufficient amount of time? Is the information searchers are seeking easily found? Is it easy for Google\u2019s bots to crawl and take stock?<\/p>\n<p><span style=\"font-weight: 400;\">There are countless aspects that contribute to all of this, some you can help with, but most that are best done by an SEO expert who is well informed of your business and industry.<\/span><\/p>\n<h3><b>Does SEO = more customers?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your website is featuring in relevant search results wherein the searcher is looking for something that you can solve. It is growing closer to the page 1 number 1 spot. And once they click on to the website they have an enjoyable experience and find a product or service that solves their problem. Then <\/span><span style=\"font-weight: 400;\">SEO = more customers<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b><i>SEO is similar to the lady or gentleman on the strip in your favourite holiday location (ah holidays, remember them?)<\/i><\/b><i><span style=\"font-weight: 400;\"> It\u2019s a beautiful summer evening in Spain, you and your family head into town for dinner. Guys and girls flood the streets inviting you into their restaurant. One of them catches your attention, says all the right things and soon you\u2019re settled into a most rustic pizzeria. The guy on the strip doesn\u2019t determine what you order though, he just gets you to the right place.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If it turns out that there\u2019s no vegan option for your son or it\u2019s too pricey for your husband, that doesn\u2019t mean the guy who got you there did a bad job. It probably means you were looking for the wrong thing or they portrayed themselves in an inaccurate way.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Think of SEO as the guy on the strip inviting you into a restaurant. Its job is to get people to your door, your business, product offering and customer experience will play a huge part in what they do once they get there. SEO works to<\/span><\/i><i><span style=\"font-weight: 400;\"> grow your website\u2019s organic ranking in search engine results<\/span><\/i><i><span style=\"font-weight: 400;\">. To compliment that, together, we\u2019ll use our experience and your insight to make improvements to your overall marketing mix, product and service offerings and customer experience journey.<\/span><\/i><\/p>\n<h2><b>How can I improve my SEO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many hands make light work, as they say. And once you have partnered with a <\/span><span style=\"font-weight: 400;\">local team of SEO experts<\/span><span style=\"font-weight: 400;\">, like Nettl, it\u2019s still important to work in tandem with them to maximise your efforts and <\/span><span style=\"font-weight: 400;\">grow your online presence<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>SEO is best utilised as part of your marketing mix<\/b><\/p>\n<h3><b>Mix up your marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Like we discussed in last month\u2019s article <\/span><a href=\"https:\/\/www.nettl.com\/ie\/streamline-improve-marketing\/\"><b><i>Streamline and Improve your Marketing<\/i><\/b><\/a><span style=\"font-weight: 400;\"> we want to achieve a blended approach to marketing. Become omni-present in a non-vanilla way. That means combining <\/span><span style=\"font-weight: 400;\">traditional and digital marketing<\/span><span style=\"font-weight: 400;\"> to maximise impact. Compliment the work of your SEO team with active and valuable social media activity and interaction. PR Releases. Events and networking. Where you appear online, be it social media or Google my Business (GMB), can all impact the trust Google and other search engines hold in your website. What do your Google my Business reviews say about you? Is your business information consistent across all social media, directories and GMB? Are people talking about your business? #mybusiness Find more ideas in our blog all about <a href=\"https:\/\/www.nettl.com\/ie\/digital-marketing-pandemic\/\">digital marketing in the current climate.<\/a><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26222 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Experts_Standard2x11200x6001.jpg\" alt=\"\" width=\"795\" height=\"398\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Experts_Standard2x11200x6001.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Experts_Standard2x11200x6001-300x150.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Experts_Standard2x11200x6001-80x40.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Experts_Standard2x11200x6001-768x384.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Experts_Standard2x11200x6001-705x353.jpg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/398;\" \/><\/p>\n<h3><b>Talk to your<\/b><b> SEO agency<\/b><b> and plan ahead<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Like all marketing, and most things in life, SEO works better with a little bit of love and attention. Tell your<\/span><span style=\"font-weight: 400;\"> SEO agency<\/span><span style=\"font-weight: 400;\"> about upcoming events, product launches or industry insights. The more they understand your business, the better they can<\/span><span style=\"font-weight: 400;\"> optimise your website<\/span><span style=\"font-weight: 400;\">. Are you struggling to promote a certain service or a new product? Perhaps your efforts need to be redistributed.\u00a0<\/span><\/p>\n<h3><b>Grow your website by getting involved<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are frequent reports and planning meetings included in all of Nettl\u2019s <\/span><span style=\"font-weight: 400;\">SEO packages<\/span><span style=\"font-weight: 400;\">. Make the most of those by asking <\/span><i><span style=\"font-weight: 400;\">What\u2019s next?<\/span><\/i><span style=\"font-weight: 400;\"> Nettl studios can support you in your<\/span><span style=\"font-weight: 400;\"> digital marketing<\/span><span style=\"font-weight: 400;\">, but also in <\/span><span style=\"font-weight: 400;\">growing your website<\/span><span style=\"font-weight: 400;\">, signage and printed marketing collateral. Nobody ever made their way to the top on SEO alone. Form partnerships with experts and identify what else you can do to compliment those efforts. Join <\/span><a href=\"https:\/\/www.nettl.com\/ie\/seo-academy\/\"><b>Nettl\u2019s <\/b><b>free SEO workshops<\/b><\/a><span style=\"font-weight: 400;\"> to learn more about <\/span><span style=\"font-weight: 400;\">what impacts where Google and other search engines rank your website<\/span><span style=\"font-weight: 400;\">, and how you can improve.<\/span><\/p>\n<h2><b>SEO for small businesses<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Despite what you might be told, there aren\u2019t too many secrets surrounding SEO. Truly <\/span><span style=\"font-weight: 400;\">effective SEO<\/span><span style=\"font-weight: 400;\"> consists of performing a collection of best practices in a consistent and methodical manner. It\u2019s about creating industry links to build trust and caring for your website. It\u2019s about interpreting changes to Google\u2019s algorithm and <\/span><span style=\"font-weight: 400;\">growing your website <\/span><span style=\"font-weight: 400;\">in the way they deem best suited to searchers. Like any service provider, search engines and website owners should strive to deliver the best results for their users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because there\u2019s no quick-fix, stick-a-plaster-on-it solution when it comes to improving where your website ranks organically, most small businesses team with an <\/span><span style=\"font-weight: 400;\">SEO agency<\/span><span style=\"font-weight: 400;\"> in order to grow. Nettl offers <\/span><span style=\"font-weight: 400;\">SEO services to local businesses<\/span><span style=\"font-weight: 400;\"> alongside other marketing products and services that help our clients get more customers.\u00a0<\/span><\/p>\n<h3><b>How do I start SEO?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To begin, request a <\/span><span style=\"font-weight: 400;\">free SEO audit.<\/span><span style=\"font-weight: 400;\"> This preliminary examination of your site will help you better understand what we\u2019ve discussed and more as it will be in the context of your own website. We\u2019ll be able to share with you the aspects that positively (and negatively) impact your relevance and authority and the kinds of tasks we\u2019ll complete in order to improve those.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26218 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v12.001.jpeg\" alt=\"\" width=\"795\" height=\"477\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v12.001.jpeg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v12.001-300x180.jpeg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v12.001-80x48.jpeg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v12.001-768x461.jpeg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v12.001-705x423.jpeg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/477;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once we\u2019ve grabbed a coffee and chatted through your <\/span><span style=\"font-weight: 400;\">SEO audit<\/span><span style=\"font-weight: 400;\"> together, we\u2019ll create an SEO proposal, advising a package best suited to your needs, industry, goals and budget. We\u2019ll also complete some keyword research relevant to your offering to gauge who\u2019s searching for what online, and what kind of volume is searching for the terms you want to rank for.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26219 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v14.001.jpeg\" alt=\"\" width=\"795\" height=\"477\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v14.001.jpeg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v14.001-300x180.jpeg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v14.001-80x48.jpeg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v14.001-768x461.jpeg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v14.001-705x423.jpeg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/477;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019ve decided which package to proceed with, we\u2019ll begin our first month planning phase. Our <\/span><span style=\"font-weight: 400;\">expert SEO team<\/span><span style=\"font-weight: 400;\"> will perform in-depth audits on your site, competitor analysis and, if applicable, create your content map in month 1. Then, we\u2019ll grab another coffee and chat through all of these with you to ensure you understand and approve them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, each month we\u2019ll get to work identifying what would impact<\/span><span style=\"font-weight: 400;\"> your website\u2019s organic ranking <\/span><span style=\"font-weight: 400;\">most positively and divide the hours allotted <\/span><i><span style=\"font-weight: 400;\">(depending on which package you choose)<\/span><\/i><span style=\"font-weight: 400;\"> towards completing technical fixes, navigational improvements and content creation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once a month, you\u2019ll receive a report and we\u2019ll catch up frequently to discuss progress, changes and what you should be doing to maximise the efforts of the SEO team.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26220 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v15.001.jpeg\" alt=\"\" width=\"795\" height=\"477\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v15.001.jpeg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v15.001-300x180.jpeg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v15.001-80x48.jpeg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v15.001-768x461.jpeg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO-Client-Presentation-Final-v15.001-705x423.jpeg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/477;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gradually, we aim to see a website that offers an elevated\u00a0 user experience, is better trusted by Google, features more relevant content which your potential clients are searching for and appears in search results relevant to what you do.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26223 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Robot_Standard2x11200x600.jpg\" alt=\"\" width=\"796\" height=\"398\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Robot_Standard2x11200x600.jpg 796w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Robot_Standard2x11200x600-300x150.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Robot_Standard2x11200x600-80x40.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Robot_Standard2x11200x600-768x384.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/09\/SEO_Robot_Standard2x11200x600-705x353.jpg 705w\" data-sizes=\"(max-width: 796px) 100vw, 796px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 796px; --smush-placeholder-aspect-ratio: 796\/398;\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Looking to learn more about SEO?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re hoping to grow your online presence or learn more about SEO, feel free to watch our <\/span><a href=\"https:\/\/www.nettl.com\/ie\/seo-academy\/\"><span style=\"font-weight: 400;\">free Nettl SEO Academy workshops<\/span><\/a><span style=\"font-weight: 400;\">. They\u2019re free to access and are packed with a plethora of SEO insight.\u00a0<\/span><\/p>\n<p><b>If you\u2019re a local business owner looking to grow your business, through SEO or PPC, design, print or signs, grab a coffee with <\/b><a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\"><b>your local Nettl studio<\/b><\/a><b> to learn more about what you can do together to get more customers.<\/b><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-949e95f42e4081d82668297027f5d277-wrap avia-button-center  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/seo-academy\/'  class='avia-button av-jinlazj9-949e95f42e4081d82668297027f5d277 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >FREE SEO AUDIT<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26207'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>With more people selling and shopping online, the need to improve your online presence is more urgent than ever. Here&#8217;s how to grow with SEO!<\/p>\n","protected":false},"author":171,"featured_media":17370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-26207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is SEO? How it Works and Growing your Online Presence : nettl.com<\/title>\n<meta name=\"description\" content=\"With more people selling and shopping online, the need to improve your online presence is more urgent than ever. Here&#039;s how to grow with SEO!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/seo-and-growing-online-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is SEO? How it Works and Growing your Online Presence : nettl.com\" \/>\n<meta property=\"og:description\" content=\"With more people selling and shopping online, the need to improve your online presence is more urgent than ever. Here&#039;s how to grow with SEO!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/seo-and-growing-online-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-23T12:57:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-23T12:57:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2018\/03\/seo-cert-LRG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"606\" \/>\n\t<meta property=\"og:image:height\" content=\"606\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Orla McManus\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Orla McManus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/seo-and-growing-online-presence\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/seo-and-growing-online-presence\/\",\"name\":\"What is SEO? 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