{"id":26367,"date":"2020-10-16T15:15:53","date_gmt":"2020-10-16T14:15:53","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=26367"},"modified":"2020-10-16T17:44:36","modified_gmt":"2020-10-16T16:44:36","slug":"share-of-voice-creative","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/share-of-voice-creative\/","title":{"rendered":"Using Share of Voice to Get More Customers"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26367'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><b>Share of Voice to Get More Customers<\/b><\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">When you\u2019re starting a business, you are faced with a million and one questions to answer. From who you are as an entrepreneur to what your business will resolve for its clients. Financial flow to hiring hiccups. With an economic downturn looming, an expedited journey towards digital, increased innovation and a growing level of entrepreneurship, many new creative business owners will be taking their first steps over the coming months. Today, we will look at branding, presence and <\/span><span style=\"font-weight: 400;\">share of voice<\/span><span style=\"font-weight: 400;\"> as a means of <\/span><span style=\"font-weight: 400;\">getting more customers<\/span><span style=\"font-weight: 400;\"> for those new design, digital marketing, print and signage businesses.\u00a0<\/span><\/p>\n<h2>Is it important to acquire new customers?<\/h2>\n<p><span style=\"font-weight: 400;\">As the owner or leader of a creative business, you are faced with a flurry of challenges day in, day out. To name a few, <\/span><a href=\"https:\/\/www.creativebloq.com\/graphic-design\/14-biggest-challenges-design-today-31619475\"><span style=\"font-weight: 400;\">many graphic designers struggle<\/span><\/a><span style=\"font-weight: 400;\"> with standing out from the (often saturated) crowd. Balancing working <\/span><i><span style=\"font-weight: 400;\">on <\/span><\/i><span style=\"font-weight: 400;\">their business and <\/span><i><span style=\"font-weight: 400;\">in<\/span><\/i><span style=\"font-weight: 400;\"> their business (<\/span><a href=\"https:\/\/www.nettl.com\/ie\/streamline-improve-marketing\/\"><span style=\"font-weight: 400;\">read about working smarter as a business owner here<\/span><\/a><span style=\"font-weight: 400;\">). Staying relevant when it comes to new products and systems and being unique. One consideration we all have in common is our customers. Without our customers, we cease to be. It is undoubtedly important to <\/span><span style=\"font-weight: 400;\">maintain and enrich relationships with your existing clients<\/span><span style=\"font-weight: 400;\">. Especially in the creative industry, we need to know our customers and their businesses personally. We are, after all, contributing to and moulding their brand, identity, marketing and goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, working tirelessly to <\/span><span style=\"font-weight: 400;\">maintain fantastic relationships<\/span><span style=\"font-weight: 400;\"> with your existing client base is simply not enough. Using a CRM system to offer them an elevated customer experience. Adding value at every interaction. Helping to get them more customers. It\u2019s still not enough. If you do not also focus on <\/span><span style=\"font-weight: 400;\">acquiring new clients<\/span><span style=\"font-weight: 400;\">, your business will inevitably begin to decline. Or at best, grow stagnant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it. A large proportion of the customers on your books today will, in 10 or 5 or half a year\u2019s time, be gone. Some will move.\u00a0 Others will retire. Even close their business. So while we create and nurture<\/span><span style=\"font-weight: 400;\"> strong relationships with our existing clients<\/span><span style=\"font-weight: 400;\"> we must also look to work with <\/span><span style=\"font-weight: 400;\">new businesses every day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/364827227\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<\/span><\/p>\n<h3>How do I get more customers?<\/h3>\n<p><span style=\"font-weight: 400;\">For sure, this is not the easiest climate to step up and speak to new businesses in. It\u2019s safe to assume that everyone you speak to is struggling personally and professionally in one way or another. But isn\u2019t that precisely the time to <\/span><span style=\"font-weight: 400;\">speak to new businesses?<\/span><span style=\"font-weight: 400;\"> Has there ever been a time when you had <\/span><b><i>this<\/i><\/b><span style=\"font-weight: 400;\"> much in common with your clients? When you know before picking up the phone what the likely root of their biggest struggle is. And that you are probably facing much of the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To <\/span><span style=\"font-weight: 400;\">get more customers right now<\/span><span style=\"font-weight: 400;\">, you should place your energy into positioning yourself as the creative to solve your clients\u2019 problems. Become omnipresent. Be the one to share with them<a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/05\/New-Normal-May-14v1.5-IE-%E2%82%AC-INT_compressed.pdf\"> a reopening guide with <\/a><\/span><a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/05\/New-Normal-May-14v1.5-IE-%E2%82%AC-INT_compressed.pdf\"><b><i>actual<\/i><\/b><\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/05\/New-Normal-May-14v1.5-IE-%E2%82%AC-INT_compressed.pdf\"> support on operational and organisational issues<\/a>. The one to<a href=\"https:\/\/www.nettl.com\/ie\/covid-secure\/\"> create and launch the products they need in this changing environment.<\/a> To advise them on pivoting, changing and thriving. Create valuable assets in a variety of mediums and become known as the creative problem solver to turn to. In other words, <\/span><span style=\"font-weight: 400;\">grow your share of voice<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>What is Share of Voice?<\/h2>\n<p><span style=\"font-weight: 400;\">With a saturated market and an increasing number of<\/span><span style=\"font-weight: 400;\"> new businesses<\/span><span style=\"font-weight: 400;\"> emerging, it is more important than ever that you build brand awareness and loyalty. Set yourself apart in order to <\/span><span style=\"font-weight: 400;\">attract new customers<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Share of voice<\/b><b> refers to how prevalent your brand is, in comparison to your competitor, when it comes to market share, an advertising channel or audience.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With a leading <\/span><span style=\"font-weight: 400;\">share of voice<\/span><span style=\"font-weight: 400;\">, your brand builds authenticity, becomes more credible, secures an expert standing and<\/span><span style=\"font-weight: 400;\"> grows consumer confidence<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26385 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/child-megaphone.jpg\" alt=\"\" width=\"934\" height=\"622\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/child-megaphone.jpg 800w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/child-megaphone-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/child-megaphone-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/child-megaphone-768x512.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/child-megaphone-705x470.jpg 705w\" data-sizes=\"(max-width: 934px) 100vw, 934px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 934px; --smush-placeholder-aspect-ratio: 934\/622;\" \/><\/p>\n<h3>Ways to grow your Share of Voice<\/h3>\n<h4><span style=\"font-weight: 400;\">1 Release valuable, shareable assets<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A valuable way of growing your <\/span><span style=\"font-weight: 400;\">share of voice<\/span><span style=\"font-weight: 400;\"> is through creating and promoting value adding assets that your target market can use to resolve issues they are facing. As a printer, designer or sign maker, this might look like a guide to reopening your business. Webinars and workshops in which you share advice and insight, enabling your customers to do more for themselves and share information with their contacts too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the past number of months, Nettl studios have launched their <a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/05\/New-Normal-May-14v1.5-IE-%E2%82%AC-INT_compressed.pdf\">Reopening Guide<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/06\/Nettl-Jun-20-Prevent-Protect-Look-Book-IRISH_LR.pdf\">Prevent &amp; Protect guide<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/seo-academy\/\">Bi-Monthly SEO workshops<\/a> and marketing-focussed networking webinars for local businesses. Assets are a fantastic way to organically grow your share of voice. When people see the value in the information being shared, be they partners or clients or social media connections, they share them far and wide with others, who then share them with their own connections.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2 Networking to <\/span><span style=\"font-weight: 400;\">grow your share of voice<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If<\/span><span style=\"font-weight: 400;\"> share of voice is about<\/span><span style=\"font-weight: 400;\"> dominating the advertisement sphere and market presence in comparison with your competitors, the more people you know, the more it will grow. Ensure you\u2019re ever-present in your local area and industry. Attend networking events and reach out to those based near you. Meet for a coffee or get to know one another over video call. Connect with people and <\/span><span style=\"font-weight: 400;\">you will build recognition of your brand.<\/span><span style=\"font-weight: 400;\"> They will in-turn<\/span><span style=\"font-weight: 400;\"> be more likely to share referrals<\/span><span style=\"font-weight: 400;\"> and grow your <\/span><span style=\"font-weight: 400;\">Share of Voice <\/span><span style=\"font-weight: 400;\">through word-of-mouth. <a href=\"https:\/\/www.nettl.com\/ie\/grow-with-networking\/\">Here\u2019s a practical guide to making the most of your network.<\/a><\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26379 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/pexels-cottonbro-4065133.jpg\" alt=\"\" width=\"896\" height=\"599\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/pexels-cottonbro-4065133.jpg 700w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/pexels-cottonbro-4065133-300x201.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/pexels-cottonbro-4065133-80x53.jpg 80w\" data-sizes=\"(max-width: 896px) 100vw, 896px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 896px; --smush-placeholder-aspect-ratio: 896\/599;\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">3 Social media, PR, SEO and PPC to get seen<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Grow your<\/span><span style=\"font-weight: 400;\"> share of voice <\/span><span style=\"font-weight: 400;\">and <\/span><span style=\"font-weight: 400;\">get in front of new customers<\/span><span style=\"font-weight: 400;\"> through social media, by being active in the content you post as well as the frequency with which you engage with other posts. Create a social media plan to publish high quality content. Plot 20 minutes a day wherein you engage with other people\u2019s social media, be that, following your ideal clients\u2019 pages or commenting on your customer\u2019s post. Compliment this activity with targeted ad campaigns tailored to the demographic of your ideal client to <\/span><span style=\"font-weight: 400;\">get in front of new customers<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search Engine Optimisation (SEO) works in a similar way to this authentic social media activity. If <\/span><span style=\"font-weight: 400;\">new customers <\/span><span style=\"font-weight: 400;\">are searching for what you do online, and your website shows up high in the Search Engine Results Pages (SERPs) they\u2019re <\/span><span style=\"font-weight: 400;\">more likely to trust you and recognise you <\/span><span style=\"font-weight: 400;\">again in the future. Similarly to social media ad campaigns, you can compliment your SEO with Pay Per Click advertising. This is a great short-term way to boost share of voice when it comes to SERPs as your ranking depends on your <\/span><i><span style=\"font-weight: 400;\">bid<\/span><\/i><span style=\"font-weight: 400;\"> so you can secure a presence in a relatively short period of time with the right budget. Online and traditional Press Releases compliment all of the above.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26378 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/old-computer.png\" alt=\"\" width=\"827\" height=\"551\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/old-computer.png 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/old-computer-300x200.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/old-computer-80x53.png 80w\" data-sizes=\"(max-width: 827px) 100vw, 827px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 827px; --smush-placeholder-aspect-ratio: 827\/551;\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">4 <\/span><span style=\"font-weight: 400;\">More customers<\/span><span style=\"font-weight: 400;\"> = more referrals<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">With <\/span><span style=\"font-weight: 400;\">more customers<\/span><span style=\"font-weight: 400;\"> each receiving an <\/span><a href=\"https:\/\/www.nettl.com\/ie\/effectively-manage-customer-experience\/\"><span style=\"font-weight: 400;\">excellent customer experience<\/span><\/a><span style=\"font-weight: 400;\">, you will naturally grow share of voice through word of mouth and <\/span><a href=\"https:\/\/www.nettl.com\/ie\/gamify\/\"><span style=\"font-weight: 400;\">referral based marketing<\/span><\/a><span style=\"font-weight: 400;\">. The more you please your clients, encourage them to share referrals, perhaps through a<\/span><a href=\"https:\/\/www.nettl.com\/ie\/gamify\/\"><span style=\"font-weight: 400;\"> referral voucher<\/span><\/a><span style=\"font-weight: 400;\">, and share the work you create for them through portfolio pieces and case studies, the more people will see, recognise and think of your brand. All of this contributes to an<\/span><span style=\"font-weight: 400;\"> increase in Share of Voice and with that, more customers.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">5 Innovate and lead in your industry\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Being an industry leader will<\/span><span style=\"font-weight: 400;\"> grow your Share of Voice, position you as an expert and enable you to acquire more and more new customers.<\/span><span style=\"font-weight: 400;\"> For a creative studio, innovation might be a creative way to use your clients\u2019 budget that will reap them most reward. It might be launching new product lines according to the challenges and needs of<\/span> your client base\u00a0(both existing and potential).<span style=\"font-weight: 400;\"> Remember to divide your time between working <\/span><i><span style=\"font-weight: 400;\">in<\/span><\/i><span style=\"font-weight: 400;\"> the business; from handling enquiries to managing projects, and working <\/span><i><span style=\"font-weight: 400;\">on<\/span><\/i><span style=\"font-weight: 400;\"> the business; by completing business reviews, <a href=\"https:\/\/www.nettl.com\/ie\/streamline-improve-marketing\/\">marketing campaigns and client research<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One example of innovation across our Nettl studios came in the form of Support Websites. These are community-based, local, directory-style websites where local businesses can create listings to share the way they are operating in changing times, new products or services or any other news.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While towns and cities were locked down and now as they gradually reopen, local businesses on Support Websites have a platform to share their changing operations. They create relationships and network connections with other listings, support local ventures and charities. The community can even avail of the free webinars and advice the Support Team offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/SupportDublin.com\">SupportDublin.com<\/a> recently held a webinar for their listings to Learn how to improve their marketing plans, completely free of charge. It was a great opportunity for businesses to meet others in their area, discuss challenges with other entrepreneurs and take away skills and assets at the end of the session. This global network of Support Websites has grown Nettl\u2019s<\/span><span style=\"font-weight: 400;\"> share of voice<\/span><span style=\"font-weight: 400;\"> across far reaching communities, in a very locally-focussed way.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26380 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/webinar-session.png\" alt=\"\" width=\"932\" height=\"598\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/webinar-session.png 700w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/webinar-session-300x192.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/webinar-session-80x51.png 80w\" data-sizes=\"(max-width: 932px) 100vw, 932px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 932px; --smush-placeholder-aspect-ratio: 932\/598;\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">6 Form Partnerships to access wider audiences<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Our final way to<\/span><span style=\"font-weight: 400;\"> grow your Share\u00a0 of Voice<\/span><span style=\"font-weight: 400;\"> is one that could have a substantial impact on the market share your brand dominates. Forming partnerships enables you to join forces. As the old Irish proverb goes;<\/span><\/p>\n<blockquote>\n<p><b><i>\u201c<\/i><\/b><b><i>N\u00ed neart go cur le ch\u00e9ile.<\/i><\/b><b><i>\u201d<\/i><\/b><\/p>\n<\/blockquote>\n<p><i>Irish proverb meaning &#8220;there is no strength without unity.&#8221;<\/i><\/p>\n<p><span style=\"font-weight: 400;\">A partnership with a business that shares <\/span><span style=\"font-weight: 400;\">your ideal client <\/span><span style=\"font-weight: 400;\">but provides a different service is a good option. You can cross-promote and share one another\u2019s services.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Brand Partnerships to Grow your Share of Voice<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another option that hundreds of creatives across the world have opted for, is becoming a Nettl Brand Partner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being a Nettl Partner enables print, web, design and signage businesses to a<\/span><span style=\"font-weight: 400;\">ccess wider audiences and get more customers through a variety of ways<\/span><span style=\"font-weight: 400;\">. The one we\u2019re focusing on today is <\/span><span style=\"font-weight: 400;\">an increase in Share of Voice<\/span><span style=\"font-weight: 400;\">. With hundreds of local web, design, print and signs studios around the world offering consultative advice, products and services to their SME clients, <\/span><span style=\"font-weight: 400;\">the fluency with which your brand is recognised grows each day.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a community like Nettl means you can tap into resources you otherwise would not be able to access, as well as benefiting from other partners\u2019 ideas and campaigns. In terms of growing your share of voice, as a partner, every time any partner around the world rolls out a campaign to promote themselves, they in turn promote your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In recent interviews, Nettl partners have shared some of the best things about Nettl. <a href=\"https:\/\/www.nettl.com\/uk\/discover\/\">Catch up on more from our partners.<\/a><\/span><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/439957950\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">&#8220;(from a small business point of view) we would just never have those resources,&#8221; Mark\u00a0<\/span><\/i><\/p>\n<\/blockquote>\n<h2><span style=\"font-weight: 400;\">Creative Businesses Growing Share of Voice<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to face into some of the key challenges our creative industry faces, we must identify ways to <\/span><span style=\"font-weight: 400;\">grow our share of voice<\/span><span style=\"font-weight: 400;\">. As a local creative business you may choose to do this through shareable, valuable assets, networking, SEM and digital marketing, referral marketing or by becoming an industry leader. Whichever solution you choose, lean on the support and advice of those around you, reach out for help when you need it and remember the reason we\u2019re here in the first place. Because More Customers, Old Bean.<\/span><\/p>\n<p><b>If you are the owner of <\/b><b>a creative business looking to get more customers<\/b><b> and<\/b><b> grow your share of voice<\/b><b> through any of the above, feel free to reach out to our team at Nettl who maintain partnerships with other creative businesses all over the world. <a href=\"https:\/\/www.nettl.com\/uk\/discover\/\">Learn more about Nettl Partners today<\/a>.<\/b><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-26c05d7fcb9a5fec265523beb3a4c3b5-wrap avia-button-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/nettl-partner\/'  class='avia-button av-jinlazj9-26c05d7fcb9a5fec265523beb3a4c3b5 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Become a Nettl Partner<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26367'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Hoping to grow your creative business? Learn how an increased Share of Voice can help you get more customers and grow your business.<\/p>\n","protected":false},"author":171,"featured_media":26385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-26367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Share of Voice to Get More Customers : nettl.com<\/title>\n<meta name=\"description\" content=\"Hoping to grow your creative business? 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