{"id":26391,"date":"2020-10-16T15:13:45","date_gmt":"2020-10-16T14:13:45","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=26391"},"modified":"2020-12-24T10:18:30","modified_gmt":"2020-12-24T10:18:30","slug":"branding-is-important-in-marketing","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/branding-is-important-in-marketing\/","title":{"rendered":"6 reasons branding is important in marketing"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26391'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><b>6 Reasons Branding is important in Marketing<\/b><\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 10 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">People often get confused between <\/span><span style=\"font-weight: 400;\">marketing and branding<\/span><span style=\"font-weight: 400;\"> and assume that they are one and the same. Although they fall under the same tree, they lie on different branches. If you are looking to start your own business or you are hoping to strengthen your <\/span><span style=\"font-weight: 400;\">brand awareness<\/span><span style=\"font-weight: 400;\">, then this article is for you. Grab yourself a cuppa and a biscuit and begin to understand the differences between <\/span><span style=\"font-weight: 400;\">branding and marketing<\/span><span style=\"font-weight: 400;\">, but also why you need one in order to strengthen the other. If growing your customer base and expanding your <\/span><span style=\"font-weight: 400;\">brand recognition<\/span><span style=\"font-weight: 400;\"> is one of your priorities right now, keep on reading and let\u2019s get into the nitty gritty of the <\/span><span style=\"font-weight: 400;\">relationship of branding and marketing<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26372 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/branding-and-marketing.jpg\" alt=\"\" width=\"976\" height=\"505\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/branding-and-marketing.jpg 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/branding-and-marketing-300x155.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/branding-and-marketing-80x41.jpg 80w\" data-sizes=\"(max-width: 976px) 100vw, 976px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 976px; --smush-placeholder-aspect-ratio: 976\/505;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">First and foremost, to remove any confusion, let\u2019s get on the same page:<\/span><\/p>\n<h2><b><i>What is <\/i><\/b><b><i>branding<\/i><\/b><b><i>?<\/i><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Branding involves developing and implementing a number of identifiable features to your business so your consumers can associate themselves with your business. Branding increases the recognisability of products and services amongst your consumers, giving you that competitive edge within the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a bridge between your products and your <\/span><a href=\"https:\/\/kimgarst.com\/7-steps-to-identify-your-ideal-customer-or-client\/\"><span style=\"font-weight: 400;\">ideal customer<\/span><\/a><span style=\"font-weight: 400;\"> that helps to shorten the buyer\u2019s journey to choose your products without any kind of hesitation, branding is vital for marketing activities. It helps to define how customers recognise your brand. <\/span><span style=\"font-weight: 400;\">\u00a0Typically comprising of a name, tagline, logo or symbol, design and brand voice, it also refers to the underlying values of the business and overall experience a customer undergoes when interacting with a business \u2014 as a customer, supplier, social media follower, or a mere bystander.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26371 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand.jpg\" alt=\"\" width=\"973\" height=\"552\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-300x170.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-80x45.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-768x436.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-705x400.jpg 705w\" data-sizes=\"(max-width: 973px) 100vw, 973px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 973px; --smush-placeholder-aspect-ratio: 973\/552;\" \/><\/p>\n<h2><b><i>What is <\/i><\/b><b><i>Marketing<\/i><\/b><b><i>?<\/i><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing is the way you <\/span><span style=\"font-weight: 400;\">communicate your brand<\/span><span style=\"font-weight: 400;\">, products, and services to the public in order to convert leads into customers.<\/span> <span style=\"font-weight: 400;\">Analysing consumer behaviours and the commercial management of a business helps to attract, acquire and retain customers, through instilling brand loyalty by satisfying consumer needs and desires. <\/span><a href=\"https:\/\/newkind.com\/difference-between-branding-marketing-pr\/\"><span style=\"font-weight: 400;\">Marketing is the tangible execution of your brand to build engagement and drive sales.<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26377 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/marketing.png\" alt=\"\" width=\"942\" height=\"472\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/marketing.png 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/marketing-300x150.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/marketing-80x40.png 80w\" data-sizes=\"(max-width: 942px) 100vw, 942px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 942px; --smush-placeholder-aspect-ratio: 942\/472;\" \/><\/p>\n<h3><b><i>Branding improves your marketing practices:<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The definition of branding depicted above, illustrates that <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/branding\"><span style=\"font-weight: 400;\">\u00a0branding is far more than a businesses logo and slogan.<\/span><\/a><span style=\"font-weight: 400;\"> And this is true. Your brand should leave a positive belief about your business when consumers think of your products or services. This perception also increases the business\u2019 value and <\/span><span style=\"font-weight: 400;\">increases your business\u2019 recognition<\/span><span style=\"font-weight: 400;\"> amongst your consumers. System 1 believes that a <\/span><a href=\"https:\/\/system1group.com\/blog\/fame-feeling-and-fluency-the-only-brand-metrics-you-will-ever-need\"><span style=\"font-weight: 400;\">brand should have an emotional impact on a consumer.<\/span><\/a><span style=\"font-weight: 400;\"> Relying on the 3F\u2019s, Fame, Feeling and Fluency, they believe that a brand should play on consumers&#8217; mental shortcuts to ensure that a business&#8217; products and services are the obvious, automatic and default product of choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking advantage of these mental shortcuts, branding can be one of the most important elements of your business when generating sales leads. Using both a <\/span><span style=\"font-weight: 400;\">branding and marketing strategy<\/span><span style=\"font-weight: 400;\"> to target and influence your customers, both new and existing, branding can help your business to increase its share of voice within the marketplace. <\/span><a href=\"https:\/\/www.nettl.com\/ie\/streamline-improve-marketing\/\"><span style=\"font-weight: 400;\">Using branding to improve your <\/span><span style=\"font-weight: 400;\">marketing strategy <\/span><span style=\"font-weight: 400;\">can help your business to generate sales. <\/span><\/a><span style=\"font-weight: 400;\">\u00a0This in turn will mean that your business will have a competitive advantage within your industry and ensure that your brand is your customer\u2019s first choice when looking for the products or services that you offer. Relying on the 3 F\u2019s depicted by System1, we can see the importance of your branding when marketing your product offerings.\u00a0<\/span><\/p>\n<h2><b><i>6 reasons why branding is important in your marketing:<\/i><\/b><\/h2>\n<h3><b>Branding and Customer Recognition\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Developing a brand that has a level of <\/span><b><i>fame<\/i><\/b> <span style=\"font-weight: 400;\">or <\/span><b><i>fluency<\/i><\/b><span style=\"font-weight: 400;\"> amongst your target audience helps to build strong<\/span><span style=\"font-weight: 400;\"> customer recognition.<\/span><span style=\"font-weight: 400;\"> This is important when developing your marketing materials as you want your product and services to be the automatic choice amongst your customers. Having a <\/span><span style=\"font-weight: 400;\">recognisable brand<\/span><span style=\"font-weight: 400;\"> means that consumers are far more likely to opt for your products in comparison to a less recognisable bran<\/span><span style=\"font-weight: 400;\">d. Having strong foundations of branding for your business is vital. This is how your customer will begin to recognise and associate with your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to develop the <\/span><span style=\"font-weight: 400;\">foundations of a strong brand<\/span><span style=\"font-weight: 400;\">, there are 2 essential elements that will increase your<\/span><span style=\"font-weight: 400;\"> brand recognition<\/span><span style=\"font-weight: 400;\">. Without strategically planning these elements, your brand, and in turn your marketing, will fall flat.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26373 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/branding.png\" alt=\"\" width=\"1046\" height=\"550\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/branding.png 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/branding-300x158.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/branding-80x42.png 80w\" data-sizes=\"(max-width: 1046px) 100vw, 1046px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1046px; --smush-placeholder-aspect-ratio: 1046\/550;\" \/><\/p>\n<h4><b><i>a.) <\/i><\/b><b><i>Brand Messaging:<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to focus on your <\/span><span style=\"font-weight: 400;\">brand messaging<\/span><span style=\"font-weight: 400;\">, as these messages communicate who you are and what your purpose is in order to speak to your ideal clients. Ensuring that you have a <\/span><span style=\"font-weight: 400;\">consistent brand message <\/span><span style=\"font-weight: 400;\">and voice so new and existing customers immediately relate to what your business values are, and how engaging with your business can benefit them, is the ultimate goal here. That recognisability and emotional connection assists in communicating to your customers and it is what separates you from your competitors.\u00a0<\/span><\/p>\n<h4><b><i>b.) <\/i><\/b><b><i>Brand Identity:<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In order to grow your <\/span><span style=\"font-weight: 400;\">brand\u2019s recognition<\/span><span style=\"font-weight: 400;\">, it is essential that you have a strong<\/span><span style=\"font-weight: 400;\"> brand identity<\/span><span style=\"font-weight: 400;\">. Having a distinguishable and cohesive <\/span><span style=\"font-weight: 400;\">brand identity <\/span><span style=\"font-weight: 400;\">means that your customers can automatically identify your brand at first glance. This visual representation that your brand identity (Logo, Tagline, Font etc) illustrates is important as it is a way to effectively communicate your business&#8217; values and messaging to your customers. Think of these as a visual cue that will help customers to recall your business. Implementing it consistently throughout your marketing materials will improve the likelihood that your brand will be remembered by your audience, but also that your marketing is consistent. <\/span><span style=\"font-weight: 400;\">Brand consistency <\/span><span style=\"font-weight: 400;\">aids in developing customer <\/span><span style=\"font-weight: 400;\">brand recognition<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a strong <\/span><span style=\"font-weight: 400;\">brand identity<\/span><span style=\"font-weight: 400;\"> is the key to unifying behaviours, actions and communications amongst your customers. Each plays a role in communicating competitive advantages, product\/services quality, competitive advantages, and operational efficiencies.\u00a0 So, it is of great importance that your business has a <\/span><span style=\"font-weight: 400;\">consistent brand identity<\/span><span style=\"font-weight: 400;\"> as it resonates with your audience, guides your marketing, and enables your sales force to sell more.\u00a0<\/span><\/p>\n<h3><b>Branding &#038; Competitive advantage<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Having a strong, recognisable brand which has a consistent identity throughout your marketing activities, helps you to differentiate yourself from competitors within the marketplace. This is advantageous when <\/span><span style=\"font-weight: 400;\">penetrating the market<\/span><span style=\"font-weight: 400;\"> and lends a sense of credibility, as well as a competitive edge to your company. In order to do this it is important that you implement the same brand guidelines throughout your marketing materials both online and offline. If your branding consists of the colours white and teal green, and you use Lato, size 12 in white font, with a crown logo,\u00a0 you should implement this throughout your marketing. This credibility and <\/span><span style=\"font-weight: 400;\">recognition increases your brand awareness<\/span><span style=\"font-weight: 400;\"> and in turn will differentiate your business from other competitors in the market, giving you that competitive edge to boost your sales.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26374 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/competitive-advantage-branding.jpg\" alt=\"\" width=\"1011\" height=\"602\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/competitive-advantage-branding.jpg 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/competitive-advantage-branding-300x179.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/competitive-advantage-branding-80x48.jpg 80w\" data-sizes=\"(max-width: 1011px) 100vw, 1011px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1011px; --smush-placeholder-aspect-ratio: 1011\/602;\" \/><\/p>\n<h3><b>Branding and Customer loyalty &#038; Shared Values<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your<\/span> <a href=\"https:\/\/www.articulatemarketing.com\/blog\/customers-in-sales-and-marketing\"><span style=\"font-weight: 400;\">customers are your best allies<\/span><\/a><span style=\"font-weight: 400;\"> when it comes to fortifying your brand. In today\u2019s world where perception determines your brand\u2019s value, creating a brand that has recognisable features and delivers upon their values instills <\/span><span style=\"font-weight: 400;\">brand loyalty<\/span><span style=\"font-weight: 400;\"> amongst consumers. According to the Harvard Business Review, 64% of consumers say that <\/span><a href=\"https:\/\/www.elementsbrandmanagement.co.uk\/what-are-brand-values-and-how-they-increase-customr-engagment\/\"><span style=\"font-weight: 400;\">sharing the same values with a brand is the primary reason they have a relationship in the first place. <\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having an absolute brand means that when customers interact with your marketing the fame, feeling and fluency associated with your brand lends to a greater level of <\/span><span style=\"font-weight: 400;\">customer loyalty<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Customers are attracted to businesses with brands with which they share common values. When building a strong brand, you need to convey these values in order to evoke an emotional connection with your customers. <\/span><span style=\"font-weight: 400;\">Brand loyalty <\/span><span style=\"font-weight: 400;\">often lasts a lifetime and even transfers to future generations. This is exactly the kind of customer loyalty that every business wants their brand to instill.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26376 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/feedback.jpg\" alt=\"\" width=\"994\" height=\"791\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/feedback.jpg 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/feedback-300x239.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/feedback-80x64.jpg 80w\" data-sizes=\"(max-width: 994px) 100vw, 994px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 994px; --smush-placeholder-aspect-ratio: 994\/791;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, when a brand elicits this sense of loyalty amongst a customer, the more inclined they are to refer family and friends to purchase from the brand.\u00a0 <\/span><a href=\"https:\/\/www.articulatemarketing.com\/blog\/strengthen-your-brand\"><span style=\"font-weight: 400;\">Acquiring recommendations, reviews and social proof is what your brand and business needs in order to grow and expand. <\/span><\/a><span style=\"font-weight: 400;\">Running referral campaigns can be really beneficial to increase and <\/span><span style=\"font-weight: 400;\">strengthen your customer loyalty <\/span><span style=\"font-weight: 400;\">whilst fortifying your <\/span><span style=\"font-weight: 400;\">brand\u2019s social proof<\/span><span style=\"font-weight: 400;\">. Giving that little bit of an incentive can go a very long way when growing your <\/span><span style=\"font-weight: 400;\">brand awareness<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><b>Branding and Customer Retention<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you have grown your brand to a relatively recognisable point amongst your target audience, your <\/span><span style=\"font-weight: 400;\">marketing practices<\/span><span style=\"font-weight: 400;\"> become increasingly more beneficial in terms of generating sales leads. It\u2019s important to realise that branding aids the retention of existing customers as it keeps customers engaged with your brand and marketing materials. This customer experience influences customer retention. Effectively implementing a <\/span><span style=\"font-weight: 400;\">brand strategy<\/span><span style=\"font-weight: 400;\"> means that you can <\/span><a href=\"https:\/\/www.nettl.com\/ie\/manage-customer-experience\/\"><span style=\"font-weight: 400;\">manage your customer&#8217;s experience and journey<\/span><\/a><span style=\"font-weight: 400;\">, keeping them intrigued and engaged, so that they repeatedly return to do business with your brand. A strong brand brings customers back around to the purchase funnel after an initial interaction with your business.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26375 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/customer-retention.jpg\" alt=\"\" width=\"984\" height=\"547\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/customer-retention.jpg 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/customer-retention-300x167.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/customer-retention-80x45.jpg 80w\" data-sizes=\"(max-width: 984px) 100vw, 984px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 984px; --smush-placeholder-aspect-ratio: 984\/547;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Developing a brand with customer retention in mind is of utmost importance. Loyal customers can become your best advocates as they share their experience with your brand with their wider social circle. According to Customer referral expert Grace Miller, <\/span><a href=\"https:\/\/www.annexcloud.com\/blog\/why-customer-retention-management-is-essential-to-your-brands-success\/\"><span style=\"font-weight: 400;\">92 percent of potential leads trust personal recommendations more than any other kind of marketing. <\/span><\/a><span style=\"font-weight: 400;\">Considering this, we can see the importance of your brand not only being distinguishable from competitors, but also that it lives up to its value propositions. The better the experience a customer has with your brand, the more inclined they are to recommend your products and services to other potential customers. This is where a referral campaign would also be incredibly effective. Marketing activities such as this help to<\/span><span style=\"font-weight: 400;\"> increase brand awareness,<\/span><span style=\"font-weight: 400;\"> build trust and credibility, as well as strengthening customer loyalty and relationships to ensure repeat business.<\/span><\/p>\n<h3><b>Branding and Trust within the marketplace.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We have seen above how<\/span><span style=\"font-weight: 400;\"> branding<\/span><span style=\"font-weight: 400;\"> can benefit your business in terms of generating interest and conversation around your marketing and business as a whole. However, it is really important to note that a strong brand also evokes a sense of trust within the marketplace as well as amongst your consumers. <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/313369\"><span style=\"font-weight: 400;\">Building a strong brand helps to determine how your customers perceive the quality of your products and services and the likelihood that they will purchase from you.<\/span><\/a><span style=\"font-weight: 400;\"> Through implementing your<\/span><span style=\"font-weight: 400;\"> business&#8217;s brand strategy<\/span><span style=\"font-weight: 400;\"> throughout your marketing activities, you enhance the level of credibility of your brand amongst your customers, along with your competitive edge, and recognition within the marketplace. The practices go hand in hand. And with this, as customers begin to <\/span><a href=\"https:\/\/mill.agency\/creative\/5-major-benefits-strong-brand\/\"><span style=\"font-weight: 400;\">trust your brand\u2019s offerings the ease of purchase becomes increasingly more likely. <\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having effective branding, mixed with excellent<\/span><span style=\"font-weight: 400;\"> content marketing<\/span><span style=\"font-weight: 400;\"> helps to establish your business as an expert in your industry. This is beneficial as it instills confidence and trust in your business amongst the general public, meaning that they know that your product offerings are recommended and of high quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using your brand to generate a greater share of voice within the marketplace is another way to evoke trust within your business. <\/span><a href=\"https:\/\/www.convinceandconvert.com\/social-media-strategy\/4-ways-to-increase-share-of-voice\/#:~:text=The%20best%20way%20to%20grow,doing%20your%20marketing%20for%20you\"><span style=\"font-weight: 400;\">Utilising your branding throughout your marketing strategy is the best way to grow your share of voice.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 Engaging your customers with your <\/span><span style=\"font-weight: 400;\">branding <\/span><span style=\"font-weight: 400;\">and clever content, which can then be shared and spoken about with your customers can be an effective way to increase your <\/span><span style=\"font-weight: 400;\">brand awareness<\/span><span style=\"font-weight: 400;\"> and position yourself as a credible expert within your industry.<\/span><\/p>\n<h3><b>Branding and Brand\u00a0 Equity<\/b><\/h3>\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/b\/brandequity.asp\"><span style=\"font-weight: 400;\">Brand Equity<\/span><\/a><span style=\"font-weight: 400;\"> refers to value that a company generates from a product with a recognisable name when compared to a generic equivalent.<\/span><span style=\"font-weight: 400;\">\u00a0 Through marketing activities, businesses can increase their<\/span><span style=\"font-weight: 400;\"> brand equity<\/span><span style=\"font-weight: 400;\"> by making their brand more memorable and recognisable.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26370 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-equity-1-1030x668.jpg\" alt=\"\" width=\"1057\" height=\"686\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-equity-1-1030x668.jpg 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-equity-1-300x194.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-equity-1-80x52.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-equity-1-768x498.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-equity-1-1536x996.jpg 1536w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-equity-1-1500x972.jpg 1500w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-equity-1-705x457.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/10\/brand-equity-1.jpg 1600w\" data-sizes=\"(max-width: 1057px) 100vw, 1057px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1057px; --smush-placeholder-aspect-ratio: 1057\/686;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here<\/span><span style=\"font-weight: 400;\"> branding<\/span><span style=\"font-weight: 400;\"> can do ten fold for your marketing and generate business by establishing yourself as the leader in the market, meaning that, regardless of whether customers have used your product or service before, they are more inclined to purchase from you as they are aware and educated about your brand. It is the reason we as consumers will pay more for panadol from a branded company such as GSK in comparison to a generic or store owned <\/span><span style=\"font-weight: 400;\">brand <\/span><span style=\"font-weight: 400;\">that we may not recognise. Despite being identical products, we are more likely to purchase from the<\/span><span style=\"font-weight: 400;\"> brand<\/span><span style=\"font-weight: 400;\"> that we know and as a result of <\/span><span style=\"font-weight: 400;\">branding and marketing<\/span><span style=\"font-weight: 400;\"> we \u201ctrust\u201d more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without having <\/span><span style=\"font-weight: 400;\">strong brand foundations<\/span><span style=\"font-weight: 400;\"> such as <\/span><span style=\"font-weight: 400;\">brand messaging, identity and values<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">business marketing strategies<\/span><span style=\"font-weight: 400;\"> such as advertising and messaging would not have the same memorable and instantly recognisable effect. This is what is known as a positive brand equity and through maintaining the initial brand values of a reliable quality product, this equity is bolstered by loyal customers who know and trust the brand.\u00a0<\/span><\/p>\n<p><b><i>If you are starting your own business or you are looking to strengthen your marketing and you are in need of some assistance <a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\">get in touch with your local Nettl Studio<\/a> and a member of the team would be happy to help you out with all of your branding and marketing needs!<\/i><\/b><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-26c05d7fcb9a5fec265523beb3a4c3b5-wrap avia-button-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/nettl-partner\/'  class='avia-button av-jinlazj9-26c05d7fcb9a5fec265523beb3a4c3b5 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Become a Nettl Partner<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26391'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Feeling uneasy when it comes to the branding and marketing side of your business? Not too sure what the difference even is? Let us help!<\/p>\n","protected":false},"author":171,"featured_media":26372,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-26391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 reasons branding is important in marketing : nettl.com<\/title>\n<meta name=\"description\" content=\"Feeling uneasy when it comes to the branding and marketing side of your business? Not too sure what the difference even is? 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