{"id":26647,"date":"2020-12-01T17:03:38","date_gmt":"2020-12-01T17:03:38","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=26647"},"modified":"2020-12-01T17:03:43","modified_gmt":"2020-12-01T17:03:43","slug":"create-a-strong-brand","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/create-a-strong-brand\/","title":{"rendered":"Create a strong brand that will grow with your business"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26647'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><b>Create a strong brand that will grow with your business<\/b><\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Last month, we looked at <\/span><a href=\"https:\/\/www.nettl.com\/ie\/branding-is-important-in-marketing\/\"><span style=\"font-weight: 400;\">the role branding plays in marketing<\/span><\/a><span style=\"font-weight: 400;\">, we also discussed ways for you to <\/span><a href=\"https:\/\/www.nettl.com\/ie\/share-of-voice-creative\/\"><span style=\"font-weight: 400;\">grow your business through an increased share of voice<\/span><\/a><span style=\"font-weight: 400;\">. In this article, we will identify how your brand can grow and evolve with your business, why a company might rebrand their business and things to consider when creating new business branding. We\u2019ll look at global versus local branding and share the next steps you need to take to create a strong brand for your business.<\/span><\/p>\n<h2><b>What is branding?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As discussed in last month\u2019s blog,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBranding involves developing and implementing a number of identifiable features so your consumers can associate themselves with your business. Branding increases the recognisability of products and services amongst your competitors, giving you that edge within the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt helps to define how customers recognise your brand. Typically comprising of a name, tagline, logo or symbol, design and brand voice. It also refers to the underlying values of the business and overall experience a customer is exposed to when interacting with a business\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your brand is the essence of your business; why you exist, who you are and how you help your clients.\u00a0<\/span><\/p>\n<h2><b>Creating a Strong Brand\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-26633 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-cottonbro-4720407.jpg\" alt=\"\" width=\"877\" height=\"628\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-cottonbro-4720407.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-cottonbro-4720407-300x215.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-cottonbro-4720407-80x57.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-cottonbro-4720407-768x550.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-cottonbro-4720407-260x185.jpg 260w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-cottonbro-4720407-705x505.jpg 705w\" data-sizes=\"(max-width: 877px) 100vw, 877px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 877px; --smush-placeholder-aspect-ratio: 877\/628;\" \/>Many entrepreneurs are starting their own businesses right now and are wondering where to begin when it comes to branding. There are a number of ways to increase the strength of your brand;<\/span><\/p>\n<h3><b>Achieve Consistency with Brand Guidelines<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Create a strong brand through familiarity and recognition. These are founding pillars in building trust in your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A collection of inconsistent colours, disproportionate or varying logos and a flurry of fonts will fail to build that link with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Streamline your branding by teaming up with your local design agency, like Nettl, to create simple brand guidelines that are visual, comprehensive and can be shared across your whole team. Having a guide to refer back to will reduce the likelihood of your old logo being used on new marketing, or seeing an array of different fonts all over your collateral.<\/span><\/p>\n<h3><b>Make your Message Crystal Clear<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keep your message clear. Combine your purpose as a business and the values you hold most important to define your brand message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every aspect of your brand from your imagery to your tone of voice, your logo to the outreach you participate in should all be tied together with a clear message of what you do, and more importantly, why you do it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a small business-owner and are not sure where to begin, ask your family and friends, clients, suppliers and local experts to have a brainstorm with you. Use external resources to scaffold your brand planning. Something like a <\/span><a href=\"https:\/\/scalingup.com\/growth-tools\/\"><span style=\"font-weight: 400;\">One Page Business plan<\/span><\/a><span style=\"font-weight: 400;\"> can be an effective way to identify your message. Tie that in with your brand guidelines and you will achieve clarity of purpose.<\/span><\/p>\n<h3><b>Authenticity and Trust are Key<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your brand is more than a set of colours or a list of values.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When established correctly, your brand will inform the decisions you make about your business. Which partnerships to create and which to avoid. Which marketing campaigns are best suited. How you answer the phone and the experience you offer customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a strong brand that encompasses the core goal of your business and remain true to it. This will build authenticity and trust amongst your customers and suppliers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is your brand luxurious or affordable? Does it value speed of service or craftsmanship and experience? Do clients come to you for a bespoke offering or a dependable staple? These questions and many more will enable you to create a brand that your clients and stakeholders can really trust.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26634 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-jessica-lewis-2381845.jpg\" alt=\"\" width=\"870\" height=\"581\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-jessica-lewis-2381845.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-jessica-lewis-2381845-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-jessica-lewis-2381845-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-jessica-lewis-2381845-768x512.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-jessica-lewis-2381845-705x470.jpg 705w\" data-sizes=\"(max-width: 870px) 100vw, 870px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 870px; --smush-placeholder-aspect-ratio: 870\/581;\" \/><\/p>\n<h3><b>Continuity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keep your brand consistent across all platforms and mediums.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maintain clarity of purpose through the message you share and the actions you take as a business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Build authenticity and trust by remaining true to your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, an important part of every strong brand is continuity. This is not to say your brand continues to remain the same \u2018til the end of time. Rather, with every evolution of your business<\/span><i><span style=\"font-weight: 400;\"> (and the world around you!) <\/span><\/i><span style=\"font-weight: 400;\">you grow your brand whilst keeping the root of your purpose and values true. There are many reasons you will update and amend your branding as your business grows, shrinks and changes. That\u2019s perfectly normal. It\u2019s about identifying the right time for a brand refresh<\/span><i><span style=\"font-weight: 400;\"> (or sometimes a whole rebrand) <\/span><\/i><span style=\"font-weight: 400;\">and the best ways to change.<\/span><\/p>\n<h2><b>What might cause you to change your branding?<\/b><\/h2>\n<h3><img decoding=\"async\" class=\"size-full wp-image-26635 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-kaboompics-com-6372.jpg\" alt=\"\" width=\"795\" height=\"530\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-kaboompics-com-6372.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-kaboompics-com-6372-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-kaboompics-com-6372-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-kaboompics-com-6372-768x512.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-kaboompics-com-6372-705x470.jpg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/530;\" \/><\/h3>\n<h3><b>\u00a0<\/b><a href=\"https:\/\/www.coca-colacompany.com\/au\/news\/trace-the-130-year-evolution-of-the-coca-cola-logo#:~:text=1886%20%E2%80%93%20What's%20in%20a%20name,%22Coca%2DCola%C2%AE%22.&#038;text=And%20with%20that%2C%20Robinson%20also,dramatic%20style%20of%20its%20own.\"><b>Evolution<\/b><\/a><b> of the business\u00a0<\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">Perhaps you&#8217;ve Pivoted<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">New product offerings, new target market, mergers, changing technology.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your business will grow and contract and evolve often, especially in times of change. This year has given rise to <\/span><i><span style=\"font-weight: 400;\">multiple<\/span><\/i><span style=\"font-weight: 400;\"> reasons a business might need to pivot. Reflect upon your brand each time these changes happen, perhaps plan a quarterly review of your brand as many of these evolutions will occur organically. Ask yourself, \u201c<\/span><i><span style=\"font-weight: 400;\">Is my message still relevant? Does the way we look and behave reflect the way we now operate? Do we need to change to appeal to an audience or reflect a changing offering?\u201d\u00a0\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The quote below from thersa.org highlights <\/span><a href=\"https:\/\/www.thersa.org\/comment\/2020\/05\/where-were-you-when-the-music-stopped\"><span style=\"font-weight: 400;\">how innovative business owners and leaders have been, each outlining a slight pivot in their business.<\/span><\/a><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">&#8220;Usually we expect innovation to emerge from the glamorous end of start-up Britain; firms in high tech or life sciences, backed by specialist R&#038;D funding. Pubs, bakers, and lots of different makers are innovators now. The innovation playing field has been levelled, at least in terms of opportunity, if not finance.&#8221;<\/span><\/p>\n<\/blockquote>\n<h3><b>Appeal to a Market<\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">Trying to break into a new geography or demographic? Think how this might affect:<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 300;\"><em><span style=\"font-weight: 400;\">Language<\/span><\/em><\/li>\n<li style=\"font-weight: 300;\"><em><span style=\"font-weight: 400;\">Tone of voice\u00a0<\/span><\/em><\/li>\n<li style=\"font-weight: 300;\"><em><span style=\"font-weight: 400;\">Market position<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Are you trying to crack a new market? Remember the many nuances and preferences that come with a new audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your brand may need to grow and change in order to appeal to your new or extended target market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands might need to adjust names or taglines according to the language of the market they are trying to establish themselves in. Your tone of voice may need to change if you\u2019re targeting a younger or older or different demographic. Even where you position yourself in the market may be different. Ensure your brand is relevant and authentic to your local market whilst remaining consistent and clear on a global scale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/international-brand-names\"><span style=\"font-weight: 400;\">household staples that change their brand according to the market language.<\/span><\/a><\/p>\n<h3><b>Trends over Time<\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">As technology grows and trends change, so too must our branding.<\/span><\/em><\/p>\n<ul>\n<li><em>The means of communication\u00a0we choose are updated and improved, nullified or antiquated. Y<\/em><em><span style=\"font-weight: 400;\">our branding needs to be fluid to appeal to each &#8211; print \/ large format \/ signage \/ web \/ social media \/ TV \/ radio. <\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">As well as this, how do creative trends impact your branding? Are curves all the rage right now? Or is it a sleek sans-serif mood you&#8217;re going for?\u00a0<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you work with your local Nettl to create brand guidelines, you\u2019ll see how your logo and brand identity might change depending on where you\u2019re presenting it. We\u2019ll have a certain logo on your website homepage that might be slightly amended for your favicon. If we design and print vouchers for your business on a dark background, we might use the light version of your logo, whereas if we create a powerpoint presentation for you on a light background, we might use the dark version of your logo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The medium you\u2019re presenting on will influence the way your brand appears. As well as this, trends, design preferences and technological advancements will cause you to rethink and grow your brand.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.coca-colacompany.com\/au\/news\/trace-the-130-year-evolution-of-the-coca-cola-logo#:~:text=1886%20%E2%80%93%20What's%20in%20a%20name,%22Coca%2DCola%C2%AE%22.&#038;text=And%20with%20that%2C%20Robinson%20also,dramatic%20style%20of%20its%20own\"><span style=\"font-weight: 400;\">Do you think Coca-Cola has kept the same branding over their 130+ years trading?<\/span><\/a><span style=\"font-weight: 400;\"> Certainly not, it has changed a lot, but has maintained continuity throughout.<\/span><\/p>\n<h3><b>Reputation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget that your brand evokes a feeling and carries with it a reputation. If you\u2019ve merged two businesses, come under new management or even had a reputational faux-pas that you need to disassociate your business with, it\u2019s probably time to evolve that brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about <\/span><a href=\"https:\/\/www.siegelgale.com\/4-questions-on-brand-naming-after-a-merger-acquisition-or-spinoff\/\"><span style=\"font-weight: 400;\">the changing nature of brands in order to cultivate, change or avoid a reputation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Growing your brand<\/b><\/h2>\n<h3><b>What\u2019s the difference between a local and global brand?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Global branding is when a business maintains the same branding and marketing across all countries they operate in. Local branding is when a business tailors their branding; voice, message, values, and marketing to a specific location or localised target market.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26632 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-andrea-piacquadio-3769118.jpg\" alt=\"\" width=\"795\" height=\"530\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-andrea-piacquadio-3769118.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-andrea-piacquadio-3769118-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-andrea-piacquadio-3769118-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-andrea-piacquadio-3769118-768x512.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-andrea-piacquadio-3769118-705x470.jpg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/530;\" \/><\/p>\n<h3><b>How does a local brand differ from a global brand?<\/b><\/h3>\n<p><b>Global:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easily identifiable<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand Loyalty &#038; Trust<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recognition &#038; Convenience in choosing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Economies of scale\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share of Voice<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shared assets &#038; Shared insights<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Support, Training, Systems<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paved path<\/span><\/li>\n<\/ul>\n<p><b>Local:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalised<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nuanced<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tailor focus<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adapt &#038; change at short notice<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Launch faster<\/span><\/li>\n<\/ul>\n<p><b>A global brand with a local presence<\/b><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-26636 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-lisa-fotios-5337386-773x1030.jpg\" alt=\"\" width=\"773\" height=\"1030\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-lisa-fotios-5337386-773x1030.jpg 773w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-lisa-fotios-5337386-225x300.jpg 225w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-lisa-fotios-5337386-60x80.jpg 60w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-lisa-fotios-5337386-768x1024.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-lisa-fotios-5337386-529x705.jpg 529w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/pexels-lisa-fotios-5337386.jpg 795w\" data-sizes=\"(max-width: 773px) 100vw, 773px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 773px; --smush-placeholder-aspect-ratio: 773\/1030;\" \/><\/p>\n<h2><b>I want to maintain my relationships and local foothold within my community<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most valuable things a business can do is know and grow their customers\u2019 businesses <\/span><i><span style=\"font-weight: 400;\">(solve their problems and improve their lives)<\/span><\/i><span style=\"font-weight: 400;\">. I often find the best client relationships I\u2019ve had were with businesses in my local area. I know them, their business, what\u2019s going on and ways to get them more customers. So how can you access wider audiences without losing your valuable local stance?<\/span><\/p>\n<h3><b>Brand partnerships to support evolution<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Form strategic partnerships with suppliers who can guide you to grow your local foothold whilst keeping an eye on markets that are further afield. Nettl studios are part of a global network but maintain close relationships in their area as local studios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might also form a partnership with a business who already has a basis in an area. Perhaps they have a global brand themselves or pre-existing brand recognition in the area you want to break into. Form alliances through joint ventures. One example of this would be creative agencies who form partnerships with Nettl across the world. Nettl has already built a national reputation in many of these areas so small business owners can use that brand to bolster their own.<\/span><\/p>\n<h2><b>Brand audit or Brand Guidelines<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Request a brand audit or enquire about brand guidelines to support you in creating a strong brand that marries consistency with clarity, authenticity and continuity. Below is an example of one page from a Nettl client\u2019s brand guidelines. They use this to ensure their whole team and external stakeholders understand how to best present their brand.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26641 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/Screenshot-2020-10-09-at-14.30.52.png\" alt=\"\" width=\"795\" height=\"571\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/Screenshot-2020-10-09-at-14.30.52.png 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/Screenshot-2020-10-09-at-14.30.52-300x215.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/Screenshot-2020-10-09-at-14.30.52-80x57.png 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/Screenshot-2020-10-09-at-14.30.52-768x552.png 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/11\/Screenshot-2020-10-09-at-14.30.52-705x506.png 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/571;\" \/><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-62776af10c330fff1a352a7ef954f37d-wrap avia-button-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-62776af10c330fff1a352a7ef954f37d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Create a Strong Brand<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26647'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Launching a start-up or looking to refresh your branding? Here&#8217;s a simple guide to creating a strong brand that will grow with your business.<\/p>\n","protected":false},"author":171,"featured_media":26633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-26647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create a strong brand that will grow with your business : nettl.com<\/title>\n<meta name=\"description\" content=\"Launching a start-up or looking to refresh your branding? 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