{"id":26697,"date":"2020-12-17T14:18:40","date_gmt":"2020-12-17T14:18:40","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=26697"},"modified":"2020-12-17T16:39:50","modified_gmt":"2020-12-17T16:39:50","slug":"drive-local-sales","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/drive-local-sales\/","title":{"rendered":"Drive local sales for your business"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26697'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><b>Drive local sales for your business<\/b><\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">From ethics to aesthetics,<\/span><span style=\"font-weight: 400;\"> shopping local <\/span><span style=\"font-weight: 400;\">comes with a bounty of benefits. Local restrictions, working from home and a growing preference for digital transactions have catapulted our shift to online shopping. In some instances, this has made it really difficult for small business owners to compete. Luckily,<\/span><span style=\"font-weight: 400;\"> shopping local<\/span><span style=\"font-weight: 400;\"> has also come to the forefront of our minds and hearts. With nationwide campaigns and local initiatives calling consumers to keep it in the community, hope remains strong for shopping small and shopping local. As the owner or leader of a local business, how can you <\/span><span style=\"font-weight: 400;\">sell more to your local audience<\/span><span style=\"font-weight: 400;\">? Focus on these 3 areas <\/span><em><span style=\"font-weight: 400;\">right now<\/span><\/em><span style=\"font-weight: 400;\"> to help <\/span><span style=\"font-weight: 400;\">drive local sales as a business owner<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26712 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/pexels-amina-filkins-5413989.jpg\" alt=\"\" width=\"795\" height=\"530\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/pexels-amina-filkins-5413989.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/pexels-amina-filkins-5413989-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/pexels-amina-filkins-5413989-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/pexels-amina-filkins-5413989-768x512.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/pexels-amina-filkins-5413989-705x470.jpg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/530;\" \/><\/p>\n<p><strong><em>\u00a0To distinguish your business amongst competition, ensure you\u2019re accessible. When the high streets are closed or some customers don\u2019t feel comfortable coming to you, how do you go to them?<\/em><\/strong><\/p>\n<h2><b>1. <\/b><b>Sell more locally<\/b><b> by looking the part<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With<a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/path-to-purchase-search-behavior\/#journeys\"> 63% of shopping occasions beginning online<\/a>, it\u2019s not enough to simply <\/span><em><span style=\"font-weight: 400;\">be local<\/span><\/em><span style=\"font-weight: 400;\"> anymore. Even in instances where your customers buy in-store, they will have, more often\u00a0 than not, researched the purchase online first. Take these simple steps to make sure you\u2019re present and found, no matter where they are looking.<\/span><\/p>\n<h3><b>A website for your local business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Create your own online storefront with a website that represents your business and offering. This doesn\u2019t necessarily require e-commerce functionality. We\u2019ll discuss alternatives to selling on your website next month, but step 1 is to get that presence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Build authenticity and credibility with a website that looks and feels as much like your offline experience as possible. Invest time and effort into making sure your imagery feels like your store, and your content sounds like your voice behind the counter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you emulate this interaction and close relationship online? Ask <\/span><span style=\"font-weight: 400;\">your local Nettl <\/span><span style=\"font-weight: 400;\">team to help you create an online presence for your business that will have your customers feeling at home.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Remember to keep your ear to the ground for <\/span><span style=\"font-weight: 400;\">local and national initiatives<\/span><span style=\"font-weight: 400;\"> like <\/span><a href=\"https:\/\/www.localenterprise.ie\/Discover-Business-Supports\/Trading-Online-Voucher-Scheme-\/\"><span style=\"font-weight: 400;\">Trading Online Vouchers <\/span><\/a><span style=\"font-weight: 400;\">that offer financial support to businesses building their online presence and functionality.<\/span><\/em><\/p>\n<h3><b>SEO and PPC to drive local sales<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve built a beautiful website. It looks and feels more like the real thing than you would have ever dreamed! Your customers who go direct <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i><em><span style=\"font-weight: 400;\">type your web address into the url bar<\/span><\/em><i><span style=\"font-weight: 400;\">)<\/span><\/i><span style=\"font-weight: 400;\"> are loving it! How can you grow, though? On the high-street, passers-by see your shop window. Online, you need to be found on Search Engine Result pages.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">SEO and PPC can gain presence on the results page of your potential customers\u2019 Google searches for you. Feel free to <\/span><a href=\"https:\/\/www.nettl.com\/ie\/seo-academy\/\"><span style=\"font-weight: 400;\">watch some of our free SEO webinars to learn more<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">SEO is all about methodically and intentionally implementing best practices according to Google\u2019s ever-growing algorithm to build its trust and authority in your website. That way, they\u2019ll rank your site more preferably in relevant searches. Read more about <\/span><a href=\"https:\/\/www.nettl.com\/ie\/seo-and-growing-online-presence\/\"><span style=\"font-weight: 400;\">SEO for small businesses and how you can do more to grow your online presence<\/span><\/a><span style=\"font-weight: 400;\"> in this article.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">PPC is like SEO\u2019s cousin, they\u2019re related, but pretty different. <\/span><\/em><span style=\"font-weight: 400;\">It stands for <\/span><i><span style=\"font-weight: 400;\">pay-per-click<\/span><\/i><span style=\"font-weight: 400;\">. A really popular method of PPC marketing is Google Adwords. You bid on search terms where you want your website to appear in the ads section of the results <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i><em><span style=\"font-weight: 400;\">usually the first 3 results on the page with a small \u2018ad\u2019 beside them<\/span><\/em><i><span style=\"font-weight: 400;\">)<\/span><\/i><span style=\"font-weight: 400;\">. Use PPC as a short-term way to get your website present among the search results relevant to your offering. Beware that because of the bidding nature of this, they tend to increase in cost year-on-year as you, and your competitors, out-bid one another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chat to <a href=\"https:\/\/www.nettl.com\/ie\/seo\/\">your local Nettl about SEO<\/a> &amp; <a href=\"https:\/\/www.nettl.com\/ie\/pay-per-click\/\">PPC to get ranking for local search terms<\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-26713 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/shop-local-ad-1030x428.png\" alt=\"\" width=\"1030\" height=\"428\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/shop-local-ad-1030x428.png 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/shop-local-ad-300x125.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/shop-local-ad-80x33.png 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/shop-local-ad-768x319.png 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/shop-local-ad-1536x638.png 1536w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/shop-local-ad-1500x623.png 1500w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/shop-local-ad-705x293.png 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/shop-local-ad.png 1600w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1030px; --smush-placeholder-aspect-ratio: 1030\/428;\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26711 alignright lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/GMB.png\" alt=\"\" width=\"290\" height=\"290\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/GMB.png 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/GMB-300x300.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/GMB-80x80.png 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/GMB-36x36.png 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/GMB-180x180.png 180w\" data-sizes=\"(max-width: 290px) 100vw, 290px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 290px; --smush-placeholder-aspect-ratio: 290\/290;\" \/><\/p>\n<h3><b>Google my business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/www.google.com\/business\/\"><span style=\"font-weight: 400;\">free tool is invaluable to your business <\/span><\/a><span style=\"font-weight: 400;\">when trying to <\/span><span style=\"font-weight: 400;\">sell to local audiences<\/span><span style=\"font-weight: 400;\">. Once Google identifies that you offer the service or product being searched for in a consumer\u2019s local area, you\u2019ll appear right up near the top of search results in that Google business section. <\/span><a href=\"https:\/\/learn.g2.com\/google-my-business-features\"><span style=\"font-weight: 400;\">Keep your account accurate and up-to-date with frequent improvements<\/span><\/a><span style=\"font-weight: 400;\">, to build and maintain this trust. Get your customers to leave reviews and make sure you\u2019re publishing posts and engaging with questions to have an elevated presence in the search engine results page, <em>all for free<\/em><i>!<\/i><\/span><\/p>\n<h3><b>Social media; strategy, content, shop on social<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We mentioned above that the majority of shopping occasions now begin online. Consumers check social media to get a feel for a business, see their product and understand their brand and values. Create a consistent posting schedule to show you\u2019re open and active. Plan your posts in advance to improve the flow of your feed and continuity of design and themes across your marketing. Join Facebook or LinkedIn groups for your community and engage with the other members to <\/span><span style=\"font-weight: 400;\">meet more of your local consumers,<\/span><span style=\"font-weight: 400;\"> all whilst<\/span><a href=\"https:\/\/www.nettl.com\/ie\/share-of-voice-creative\/\"><span style=\"font-weight: 400;\"> growing your share of voice.<\/span><\/a><\/p>\n<p>Plugins like Facebook for Woo-commerce can enable you to take your online offering to platforms like Facebook and Instagram too. We&#8217;ll chat more about this next month!<\/p>\n<p><em><span style=\"font-weight: 400;\">Shop local<\/span><span style=\"font-weight: 400;\"> social media tip; Create a series in which you <\/span><span style=\"font-weight: 400;\">shout-out local businesses<\/span><span style=\"font-weight: 400;\"> on a weekly basis, share news local to your area or run a competition to get everyone involved!<\/span><\/em><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26715 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/webinar-session.png\" alt=\"\" width=\"700\" height=\"449\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/webinar-session.png 700w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/webinar-session-300x192.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/webinar-session-80x51.png 80w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/449;\" \/><\/p>\n<p><a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\"><span style=\"font-weight: 400;\">Grab your free social media planning tool and nab some advice <\/span><\/a><span style=\"font-weight: 400;\">around posting and branding your social media feeds by chatting to your local Nettl studio.<\/span><\/p>\n<h2><b>2. Get your<\/b><b> local community talking about your business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s a chat with the postman or dropping by the neighbouring businesses, in-person, you are always<\/span><span style=\"font-weight: 400;\"> networking with your local community<\/span><span style=\"font-weight: 400;\">. Getting involved with your local BID or networking group is a fantastic way for small business owners to spread their reach. That\u2019s no different when trying to sell more online, especially when trying to<\/span><span style=\"font-weight: 400;\"> sell online to local audiences<\/span><span style=\"font-weight: 400;\">. Make sure you\u2019re doing something to grow activity in the 3 areas below in order to<\/span><span style=\"font-weight: 400;\"> get your business in front of your local community online<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Online directories and support sites<img decoding=\"async\" class=\"wp-image-26709 alignright lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/1587029808800.jpeg\" alt=\"\" width=\"346\" height=\"342\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/1587029808800.jpeg 742w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/1587029808800-300x296.jpeg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/1587029808800-80x80.jpeg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/1587029808800-36x36.jpeg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/1587029808800-705x696.jpeg 705w\" data-sizes=\"(max-width: 346px) 100vw, 346px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 346px; --smush-placeholder-aspect-ratio: 346\/342;\" \/><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Directories are a valuable platform to<\/span><span style=\"font-weight: 400;\"> reach local consumers<\/span><span style=\"font-weight: 400;\">. Make sure you\u2019re featured and your details are all up-to-date and accurate across online directories for your area. Support Sites are one example of combining a directory of businesses with a networking platform and support community. From Breda in <\/span><a href=\"https:\/\/www.bredasteuntbreda.nl\/\"><span style=\"font-weight: 400;\">the Netherlands<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.supportcuyahogafalls.com\/\"><span style=\"font-weight: 400;\">Cuyahoga Falls<\/span><\/a><span style=\"font-weight: 400;\"> in Ohio,<\/span><span style=\"font-weight: 400;\">\u00a0<a href=\"http:\/\/supportgalway.com\">Galway<\/a> to <a href=\"https:\/\/www.mcr.support\/\">Manchester<\/a>, <\/span><a href=\"https:\/\/www.supportexeter.com\/\"><span style=\"font-weight: 400;\">Exeter <\/span><\/a><span style=\"font-weight: 400;\">to<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/supportbirmingham.co.uk\/\"><span style=\"font-weight: 400;\">Birmingham<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.supportliverpool.biz\/\"><span style=\"font-weight: 400;\">Liverpool,<\/span><\/a><span style=\"font-weight: 400;\"> and back to <a href=\"http:\/\/supportdublin.com\/\">Dublin,<\/a><\/span><span style=\"font-weight: 400;\">\u00a0Nettl studios have created Support sites across the globe to <\/span><span style=\"font-weight: 400;\">drive local business in their local areas.<\/span><span style=\"font-weight: 400;\"> Make sure your business is listed on your local Support Site <em>(just ask your local Nettl studio any questions you have)<\/em>.\u00a0<\/span><\/p>\n<h3><b>Guest blog and ask for referrals<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even more importantly than simply adding your listing to directories, ensure you\u2019re really getting involved with initiatives, like your local Support Site, and other <\/span><a href=\"https:\/\/www.theguardian.com\/money\/2013\/dec\/06\/shop-locally-small-business-saturday-seven-reasons\"><span style=\"font-weight: 400;\">community-based events like small business Saturday<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share advice around how your product or service can benefit<\/span><span style=\"font-weight: 400;\"> local consumers.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask your local networking group to share your blogs or feature your advice in their newsletter.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a guest blog for other <\/span><span style=\"font-weight: 400;\">local businesses <\/span><span style=\"font-weight: 400;\">to feature on their site where the partnership will benefit both of your <\/span><span style=\"font-weight: 400;\">customer bases<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask for support and referrals from your customers and neighbouring businesses.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The beauty of cultivating an appreciation for<\/span><span style=\"font-weight: 400;\"> local commerce<\/span><span style=\"font-weight: 400;\"> is that you all have a huge common interest, more often than not you have many mutual contacts, and each have a common goal of <\/span><span style=\"font-weight: 400;\">making your local community better than it otherwise would be<\/span><span style=\"font-weight: 400;\">. A shift online, when embraced correctly, can amplify this even more.<\/span><\/p>\n<h3><b>GMB reviews<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Have you created your free Google my Business account yet? <\/span><strong><em>Go do that, now!<\/em><\/strong><span style=\"font-weight: 400;\"> Then, maintain and update it. This <\/span><span style=\"font-weight: 400;\">online version of your local storefront<\/span><span style=\"font-weight: 400;\">, featured high in Google search results, is a really impressive tool. Ensure you\u2019re asking customers to leave reviews; this builds an online reputation and brand image that potential customers can explore when they\u2019re deciding whether or not to do business with you. Having up-to-date, positive reviews, and plenty of them, also shows Google you\u2019re a trustworthy and credible business (<\/span><em><span style=\"font-weight: 400;\">or err\u2026 website<\/span><\/em><span style=\"font-weight: 400;\">) and will help improve the trust they place in your site and, with that, the position they rank you in relevant searches.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26710 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/brooke-cagle-tLG2hcpITZE-unsplash.jpg\" alt=\"\" width=\"795\" height=\"530\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/brooke-cagle-tLG2hcpITZE-unsplash.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/brooke-cagle-tLG2hcpITZE-unsplash-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/brooke-cagle-tLG2hcpITZE-unsplash-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/brooke-cagle-tLG2hcpITZE-unsplash-768x512.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/brooke-cagle-tLG2hcpITZE-unsplash-705x470.jpg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/530;\" \/><\/p>\n<h2><b>3. Blend your approach to reach audiences near and far<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There may be fewer people in your local area, or perhaps you\u2019ve had to close your bricks-and-mortar business. That means you need to work twice as hard to get out there and <\/span><span style=\"font-weight: 400;\">reach your local consumers, both existing and new.<\/span><\/p>\n<h3><b>Reach out to local consumers<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember to blend progression with tradition. Sending a card to a client or a pamphlet to a prospect can seriously bolster the impression you make. <\/span><a href=\"https:\/\/www.printweek.com\/news\/article\/covid-boon-for-mail-effectiveness\"><span style=\"font-weight: 400;\">Interactions with direct mail have increased 11% versus the same time last year and door drops 15%<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><em><span style=\"font-weight: 400;\">When you&#8217;re planning to connect with your clients, remember <\/span><a href=\"https:\/\/www.millwardbrown.com\/docs\/default-source\/insight-documents\/case-studies\/MillwardBrown_CaseStudy_Neuroscience.pdf\"><span style=\"font-weight: 400;\">print makes us feel<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/em><span style=\"font-weight: 400;\">This offers a huge opportunity for you to reach your customers when they\u2019re not strolling your street.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make an impact by teaming up with your local Nettl studio to design and produce printed vouchers or gift guides to mail or drop to<\/span><span style=\"font-weight: 400;\"> local residential areas. The brand awareness <\/span><span style=\"font-weight: 400;\">you would reap from creating a beautiful piece of marketing and sharing it with homes across your local community is immeasurable. However, include a QR code linking to your website on there, to help track the clicks and conversions.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Remember to make your marketing compelling! Brainstorm ideas with your local Nettl that will hit your local community in the feels.<\/span><\/em><\/p>\n<h3><b>Make use of your space<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This year has seen you having to open, and close, and <\/span><a href=\"https:\/\/www.nettl.com\/ie\/covid-secure\/\"><span style=\"font-weight: 400;\">create a covid-secure environment <\/span><\/a><span style=\"font-weight: 400;\">to open again, and then close again. One thing that\u2019s not changed throughout is the valuable piece of real estate you call your shop front. Particularly for anyone in a street-facing store (<\/span><em><span style=\"font-weight: 400;\">please, I beg you<\/span><\/em><span style=\"font-weight: 400;\">)<\/span><a href=\"https:\/\/www.nettl.com\/ie\/spectacular-spaces\/\"><span style=\"font-weight: 400;\"> make sure you have some intriguing, fun and interactive signage on your shopfront and across your windows<\/span><\/a><span style=\"font-weight: 400;\">. Even when you are open, your shopfront is your next potential customer\u2019s very first impression of your business, make sure it\u2019s a great one!<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26714 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/W21.jpg\" alt=\"\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/W21.jpg 500w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/W21-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/W21-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/W21-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/W21-180x180.jpg 180w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, shopping local and supporting your community has never been more important, nor has it ever been more topical. There are many things you can do and support you can avail of in order to <\/span><span style=\"font-weight: 400;\">make an impression on your local audiences and to sell more to local consumers online<\/span><span style=\"font-weight: 400;\">. When you are ready to <\/span><a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\"><span style=\"font-weight: 400;\">start selling more to your local community<\/span><span style=\"font-weight: 400;\">, reach out to your local Nettl studio<\/span><\/a><span style=\"font-weight: 400;\"> to get started.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-47999f602193aeff08c062fa60d30496-wrap avia-button-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-47999f602193aeff08c062fa60d30496 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Build Local Presence<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26697'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Are you a local business looking to sell online to your local community? Here are 3 things you should do right now to grow your local reach.<\/p>\n","protected":false},"author":171,"featured_media":26712,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-26697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive local sales for your business : nettl.com<\/title>\n<meta name=\"description\" content=\"Are you a local business looking to sell online to your local community? Here are 3 things you should do right now to grow your local reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/drive-local-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive local sales for your business : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Are you a local business looking to sell online to your local community? Here are 3 things you should do right now to grow your local reach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/drive-local-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-17T14:18:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-17T16:39:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/pexels-amina-filkins-5413989.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"795\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Orla McManus\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Orla McManus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/drive-local-sales\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/drive-local-sales\/\",\"name\":\"Drive local sales for your business : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/drive-local-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/drive-local-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/pexels-amina-filkins-5413989.jpg\",\"datePublished\":\"2020-12-17T14:18:40+00:00\",\"dateModified\":\"2020-12-17T16:39:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/a827a27bd6c70f9b83cf5f160b3b0cf1\"},\"description\":\"Are you a local business looking to sell online to your local community? 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