{"id":26824,"date":"2020-12-24T10:56:57","date_gmt":"2020-12-24T10:56:57","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=26824"},"modified":"2020-12-24T10:59:51","modified_gmt":"2020-12-24T10:59:51","slug":"social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/social-media-marketing\/","title":{"rendered":"Social Media Marketing for Business Success"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26824'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><b>Benefits of Social Media Marketing<\/b><\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 10 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Social media<\/span> is often an under-appreciated\u00a0and undervalued marketing practice. Business owners generally understand the need for having a <span style=\"font-weight: 400;\">social media presence<\/span><span style=\"font-weight: 400;\"> but can fail to recognise just how beneficial it can be to their conversion rates.<\/span> <span style=\"font-weight: 400;\">Social media marketing<\/span><span style=\"font-weight: 400;\"> is a great way to market your products and services to a wider audience. <\/span><span style=\"font-weight: 400;\">Social Media marketing<\/span><span style=\"font-weight: 400;\">\u00a0 helps to support and reinforce your messaging across other marketing channels, whilst also providing you with the possibility of reaching a greater target audience. S<\/span><span style=\"font-weight: 400;\">ocial media campaigns <\/span><span style=\"font-weight: 400;\">allow businesses the opportunity to get in front of customers on both a local and global front, at a relatively low cost. Having an active, engaging <\/span><span style=\"font-weight: 400;\">social media presence <\/span><span style=\"font-weight: 400;\">can do wonders for your business, from increasing your brand awareness to driving traffic to your website. <\/span> <span style=\"font-weight: 400;\">According to We Are Social, as of <\/span><a href=\"https:\/\/wearesocial.com\/blog\/2020\/01\/digital-2020-3-8-billion-people-use-social-media\"><span style=\"font-weight: 400;\">January 2020 more than 3.80 billion people are active on social media <\/span><\/a><span style=\"font-weight: 400;\">. Taking this into consideration, this article will outline 3 benefits of having social media integrated within your business&#8217; <\/span><span style=\"font-weight: 400;\">marketing strategies.\u00a0<\/span> <img decoding=\"async\" class=\"wp-image-26705 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs.jpg\" alt=\"\" width=\"776\" height=\"412\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs.jpg 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs-300x159.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs-80x43.jpg 80w\" data-sizes=\"(max-width: 776px) 100vw, 776px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 776px; --smush-placeholder-aspect-ratio: 776\/412;\" \/><\/p>\n<h2>Constant Communication<\/h2>\n<p><span style=\"font-weight: 400;\">Social media marketing<\/span><span style=\"font-weight: 400;\"> has altered the way businesses communicate with their customers. <a href=\"https:\/\/www.nettl.com\/ie\/shop\/\">Traditional marketing practices like print and direct mail<\/a>, despite being extremely beneficial and vital when creating your marketing strategy, need to be complemented with blended digital marketing in order to market through reciprocal channels of communication. Social Media Marketing allows businesses to communicate with their customers in real time. This is incredibly effective as it enables business owners to connect with their audience during critical moments. Online communication has not only altered the way businesses market their product offerings but it has also adjusted how we, as consumers, interact with businesses online. With everything just a click away, consumers&#8217; brand expectations have also changed.\u00a0<\/span> <span style=\"font-weight: 400;\">The ease of access that social media provides and the direct way to communicate with a brand means that social media has taken over from traditional methods of communication, such as filling out a contact form or waiting for a customer service agent to pick up the phone and answer your query. <\/span><a href=\"https:\/\/www.ucanwest.ca\/blog\/media-communication\/how-has-social-media-emerged-as-a-powerful-communication-medium\"><span style=\"font-weight: 400;\">The impact of social media has given rise to alternative ways of communicating, where information is relayed with ease and conversations are accelerated.<\/span><\/a><span style=\"font-weight: 400;\"> Integrating <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> into your marketing strategies opens you up to the possibility of constantly being in touch with your customers and target audience. <\/span><em>Why is this key to your business&#8217; success?<\/em><\/p>\n<h3>Customer Feedback:<\/h3>\n<p><span style=\"font-weight: 400;\">With the inclusion of <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> in any business&#8217; marketing strategy, you are afforded the opportunity to receive invaluable information and opinions from your target audience about your products and services, in real time, and at a relatively low cost. Previously, businesses would have to conduct research in order to get this kind of information, which was both costly and laborious.\u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">However, <\/span><a href=\"https:\/\/www.searchenginejournal.com\/social-media-business-benefits\/286139\/#close\"><span style=\"font-weight: 400;\">with the help of social media, business owners can get real and direct customer feedback instantaneously. <\/span><\/a><span style=\"font-weight: 400;\">\u00a0The benefit here is that not only are you receiving valuable insights from your customers on how they perceive your brand, you are also strengthening your brand credibility and loyalty through positive consumer feedback. This will benefit your brand as the more consumers trust you, the more likely they are to share their experiences with other like-minded customers, expanding your brand awareness and customer base.<\/span> <img decoding=\"async\" class=\"wp-image-26700 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Customer-experience.jpg\" alt=\"\" width=\"640\" height=\"426\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Customer-experience.jpg 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Customer-experience-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Customer-experience-80x53.jpg 80w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/426;\" \/><\/p>\n<h3>Customer Service:<\/h3>\n<p><span style=\"font-weight: 400;\">It is believed that as <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> becomes more and more important in consumers&#8217; lives, attitudes and expectations around customer service have dramatically changed. <\/span><a href=\"https:\/\/www.socialbakers.com\/blog\/why-customer-experience-on-social-media-is-important\"><span style=\"font-weight: 400;\">48% of consumers expect a response to a social media question or complaint within 24 hours or else they become irritated and unsatisfied with the brand.<\/span><\/a> <span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.nettl.com\/ie\/effectively-manage-customer-experience\/\"><span style=\"font-weight: 400;\">customer experience<\/span><\/a><span style=\"font-weight: 400;\"> plays a vital role in the success of any business. How well your target audience experiences the brand affects your brand loyalty, sales, customer retention and consumer advocacy rates.\u00a0<\/span> <span style=\"font-weight: 400;\">Delivering excellent customer service and quick response rates to customer queries through social media will help to i<a href=\"http:\/\/blog.clickdimensions.com\/7-benefits-of-social-media-marketing\/\">ncrease your customer satisfaction and improve your customer\u2019s experience with your brand as a whole<\/a>, this in turn nurtures the customer relationship.<\/span><span style=\"font-weight: 400;\"> Consumers expect brands to respond on social media to their queries, and, according to a study in The Harvard Business Review, brands that do not meet these <\/span><a href=\"https:\/\/hbr.org\/2018\/01\/how-customer-service-can-turn-angry-customers-into-loyal-ones\"><span style=\"font-weight: 400;\">customer expectations negatively impact the customers beliefs and satisfaction level with the brand.<\/span><\/a><\/p>\n<h2>Boost Brand Visibility<\/h2>\n<p><span style=\"font-weight: 400;\">Regardless of what your business has to offer, social media is an excellent sales tool to incorporate into your business and increase your brand awareness. We consider it to be a vital part of your sales funnel as <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/blog.marketo.com\/2016\/06\/guide-your-buyers-through-the-customer-journey-with-social-media.html\">55% of consumers research a product prior to purchase on social media<\/a> and 78% of people state that <a href=\"https:\/\/blog.marketo.com\/2016\/06\/guide-your-buyers-through-the-customer-journey-with-social-media.html\">their buying behaviours and decisions are influenced by a businesses social media<\/a> content.<\/span> <span style=\"font-weight: 400;\">As the popularity of social media grows and <\/span><span style=\"font-weight: 400;\">social media sales<\/span><span style=\"font-weight: 400;\"> become more prominent, the need to have <\/span><span style=\"font-weight: 400;\">social media <\/span><span style=\"font-weight: 400;\">integrated into your business&#8217; marketing strategy will become increasingly important for e-commerce. <\/span><b><i>Why?<\/i><\/b> <img decoding=\"async\" class=\"wp-image-26708 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Your-brand.jpg\" alt=\"\" width=\"590\" height=\"392\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Your-brand.jpg 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Your-brand-300x199.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Your-brand-80x53.jpg 80w\" data-sizes=\"(max-width: 590px) 100vw, 590px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 590px; --smush-placeholder-aspect-ratio: 590\/392;\" \/><\/p>\n<h3>Brand Awareness<\/h3>\n<p><span style=\"font-weight: 400;\">Reach beyond demographic and geographical boundaries with social media marketing.<\/span><span style=\"font-weight: 400;\"> Build and maintain customer relationships. S<\/span><span style=\"font-weight: 400;\">ocial media<\/span><span style=\"font-weight: 400;\"> gives businesses the opportunity to constantly communicate with their target audience whilst increasing their brand awareness and reaching more customers on both a local, and global, level. <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nettl.com\/ie\/create-a-strong-brand\/\">Creating a strong brand on social media<\/a> has a range of benefits for any business such as establishing an identifiable brand, to increasing your share of voice within the market.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span> <b><i>Our Nettl team are incredibly talented at creating brand guidelines and powerful marketing strategies for clients, <a href=\"http:\/\/nettl.com\/ie\/studio-locator\">reach out and brainstorm your next brand move with us<\/a>.<\/i><\/b> <span style=\"font-weight: 400;\">Use social media<\/span><span style=\"font-weight: 400;\"> to promote your products, service and brand content in general, to make it easier for people to see, find\u00a0 and share your brand with others, on a global level. This allows you the potential to improve and build your brand awareness through sharing your own content.<\/span><\/p>\n<h3>Increased Sales<\/h3>\n<p><span style=\"font-weight: 400;\">Engagement is one of the most powerful marketing tools to utilise when attempting to increase your lead generation &amp; sales. Move your target audience through the buying cycle effectively by really utilising social media. Not many business owners respond to their customer\u2019s direct messages, despite, as mentioned above, consumers now rely heavily on social media as a form of information.\u00a0<\/span> <span style=\"font-weight: 400;\">Respond to direct messages and comments on posts personally and in a timely manner to show your customers that you are responsive and attentive to their needs. This in-turn results in brand loyalty and returned business. Using social insights to get a better understanding of your target audience, you can begin to understand their issues and help to resolve them. <\/span> <span style=\"font-weight: 400;\">Creating fresh content that is consistent and inviting will also assist in expanding your lead generation and sales. <\/span><span style=\"font-weight: 400;\">According to Forbes, <a href=\"https:\/\/www.forbes.com\/sites\/andrewarnold\/2017\/12\/22\/4-ways-social-media-influences-millennials-purchasing-decisions\/?sh=231c4af3539f\">72% of millennials purchased a product from a brand as a result of observing an engaging post<\/a> on social media. <\/span><span style=\"font-weight: 400;\">\u00a0Similarly, a number of <\/span><span style=\"font-weight: 400;\">social media platforms<\/span><span style=\"font-weight: 400;\"> now offer a \u201ccall to action\u201d button on posts which helps to motivate the consumer into entering the sales journey. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">As you can see, when you engage your customers on social media, it is relatively easy to <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nettl.com\/ie\/creatively-strong-brand\/\">increase your sales and keep your customers interested in your brand<\/a> through engaging content, branding and memorable marketing campaigns that leave them enticed and wanting more. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2>Increase business traffic:<\/h2>\n<p><span style=\"font-weight: 400;\">One major advantage to having a <\/span><span style=\"font-weight: 400;\">social media presence<\/span><span style=\"font-weight: 400;\"> is that it is supplemental to your website and physical store. <\/span><span style=\"font-weight: 400;\">Social media marketing<\/span><span style=\"font-weight: 400;\"> helps to redirect customers to these locations to learn more about your offerings. Not all of your traffic, whether that be digital or footfall to your physical store, will come through search engine and direct mail campaigns. <\/span><span style=\"font-weight: 400;\">Social media platforms <\/span><span style=\"font-weight: 400;\">offer businesses a new avenue for consumers to interact with their brand. <\/span><span style=\"font-weight: 400;\">Every piece of content that is issued is a brand new<a href=\"https:\/\/www.nettl.com\/ie\/branding-is-important-in-marketing\/\"> opportunity to reach new and existing customers and get them into your sales funne<\/a>l.<\/span><span style=\"font-weight: 400;\"> It is important to realise that social media is a great addition to your marketing strategies as it allows for more diverse inbound traffic for your business both online and offline.<\/span><\/p>\n<h3>Website traffic<\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned above, social media is a brilliant side-car to your business\u2019 website. It is a cost-effective means which provides your business with the capability of contending in an incredibly competitive digital sphere.\u00a0 However, it is important that your <\/span><span style=\"font-weight: 400;\">social media profiles<\/span><span style=\"font-weight: 400;\"> and website work in tandem to build a stronger online presence for your business. Include links to your business\u2019 website across your<\/span><span style=\"font-weight: 400;\"> social media profiles<\/span><span style=\"font-weight: 400;\">\u00a0to drive traffic to your website from your social media, and visa versa.\u00a0<\/span> <span style=\"font-weight: 400;\">Expand your business\u2019 market reach and redirect your audience towards your most valuable content or products and services that you are promoting on your website. <\/span><span style=\"font-weight: 400;\">It is believed that <a href=\"https:\/\/whatagraph.com\/blog\/articles\/how-to-get-way-more-referral-traffic-from-social-media\">60% of business owners have seen an increase in traffic to their website as a result of their social media<\/a> profiles. <\/span><span style=\"font-weight: 400;\">\u00a0This in itself shows that<\/span><span style=\"font-weight: 400;\"> social media<\/span><span style=\"font-weight: 400;\"> is a marketing tool that you cannot avoid having linked to your website.\u00a0 <\/span><i>If your website needs a bit of a refresh to embody your brand as a whole, why not get in touch with your local Nettl studio and a member of the team would be delighted to help you?<\/i> <a href=\"nettl.com\"><img decoding=\"async\" class=\"aligncenter wp-image-26703 lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Nettl-homepage.png\" alt=\"\" width=\"686\" height=\"405\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Nettl-homepage.png 512w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Nettl-homepage-300x178.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Nettl-homepage-80x47.png 80w\" data-sizes=\"(max-width: 686px) 100vw, 686px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 686px; --smush-placeholder-aspect-ratio: 686\/405;\" \/><\/a> <span style=\"font-weight: 400;\">Believe it or not, <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> can have an indirect impact on your SEO. This is where having your website and <\/span><span style=\"font-weight: 400;\">social media accounts<\/span><span style=\"font-weight: 400;\"> linked can be advantageous for your business\u2019 search engine optimisation. From our article about SEO, <\/span><a href=\"https:\/\/www.nettl.com\/ie\/seo-and-growing-online-presence\/\"><span style=\"font-weight: 400;\">What is SEO? How it works &amp; growing your online presence,<\/span><\/a><span style=\"font-weight: 400;\"> we understand the importance of quality backlinks for your website\u2019s ranking. <\/span><a href=\"https:\/\/www.semrush.com\/blog\/social-media-seo\/\"><span style=\"font-weight: 400;\">The links that are shared across your social media profiles give away to greater brand exposure. <\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span> <span style=\"font-weight: 400;\">Despite not directly contributing to SEO ranking,<\/span><span style=\"font-weight: 400;\"> social media <\/span><span style=\"font-weight: 400;\">can influence a brands recognition, organic visibility, local search engine optimisation and brand reputation through links and shares as it helps to generate social signals to indicate that your content is liked by your target audience. The more interactions you have on social media the more opportunity consumers have to see your content and link to it. The acquisition of these backlinks not only offers a boost in SEO but also an increase in referral visits to your site, which is a win win!<\/span> <i>Get in touch with your local Nettl studio to<a href=\"https:\/\/www.nettl.com\/ie\/seo-academy\/\"> learn more about SEO<\/a>.<\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3>User Generated Content and Partnerships<\/h3>\n<p><span style=\"font-weight: 400;\">Social media<\/span><span style=\"font-weight: 400;\"> is designed to garner and nurture relationships. Connect with your customers through a more \u201csocial\u201d means of communication to build quality relationships and recurring business. Through backlinks, shoutouts and word of mouth referrals, <\/span><span style=\"font-weight: 400;\">social media <\/span><span style=\"font-weight: 400;\">is a brilliant way to promote your business and increase your sales at a relatively low cost.\u00a0<\/span> <span style=\"font-weight: 400;\">According to Forbes, <\/span><span style=\"font-weight: 400;\">84% of millennials are likely to be influenced to <a href=\"https:\/\/www.forbes.com\/sites\/andrewarnold\/2017\/12\/22\/4-ways-social-media-influences-millennials-purchasing-decisions\/?sh=231c4af3539f\">purchase a product or service based upon user generated content<\/a> that is shared on social media by a stranger.<\/span><span style=\"font-weight: 400;\"> A major factor explaining this lies in the fact that <\/span><span style=\"font-weight: 400;\">92% of consumers are <a href=\"https:\/\/www.investopedia.com\/terms\/w\/word-of-mouth-marketing.asp#:~:text=Key%20Takeaways-,Word%2Dof%2Dmouth%20marketing%20(WOM%20marketing)%20is%20when,their%20friends%20over%20traditional%20media\">more inclined to purchase from a brand that has been recommended<\/a> to them by someone they know and trust.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span> <img decoding=\"async\" class=\"size-full wp-image-26707 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/User-Generated-Content.png\" alt=\"\" width=\"795\" height=\"364\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/User-Generated-Content.png 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/User-Generated-Content-300x137.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/User-Generated-Content-80x37.png 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/User-Generated-Content-768x352.png 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/User-Generated-Content-705x323.png 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/364;\" \/> <span style=\"font-weight: 400;\">This helps to explain why<\/span><span style=\"font-weight: 400;\"> social media<\/span><span style=\"font-weight: 400;\"> is a crucial asset for any business. As social media becomes increasingly more popular, so does <\/span><span style=\"font-weight: 400;\">influencer marketing<\/span><span style=\"font-weight: 400;\">. Consumers are now taking recommendations and product advice from their favourite Instagram models, youtube stars and bloggers before making a purchase, with <\/span><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/20-influencer-marketing-statistics-that-will-surprise-you\"><span style=\"font-weight: 400;\">86% of women making a purchase as a direct result of an influencers recommendation<\/span><\/a><span style=\"font-weight: 400;\">. Their reliability gives businesses the opportunity to leverage influencers\u2019 audience for their own <\/span><span style=\"font-weight: 400;\">content marketing<\/span><span style=\"font-weight: 400;\"> and brand promotion. <\/span> <span style=\"font-weight: 400;\">Partnering with an influencer who aligns with your target audience, not only increases your brand awareness but it also provides your business with the opportunity to tap into an entirely new audience which would not have been possible through traditional marketing practices.\u00a0<\/span> To conclude, we can see that social media is an ever growing marketing giant. The benefits of including it in your marketing practices are endless and although it may not be the main source of your businesses annual turnover and conversion rates, it is a marketing tool that you cannot forego. It affords you the opportunity to take your business from the local level to the global within a matter of minutes of setting up an account, whilst also improving your brand awareness. If you are in need of some help planning and improving your brand, website, or digital marketing, <a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\">be sure to get in touch with a member of our team and we would be happy to help!<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-ab5abef5e7bbc64f86cd9d4b2a4c3011-wrap avia-button-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-ab5abef5e7bbc64f86cd9d4b2a4c3011 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Improve your Marketing<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26824'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>How do you use social media to complement your marketing? Find out just a handful of ways your social media can help your business grow.<\/p>\n","protected":false},"author":171,"featured_media":26705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-26824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing for Business Success : nettl.com<\/title>\n<meta name=\"description\" content=\"How do you use social media to complement your marketing? Find out just a handful of ways your social media can help your business grow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing for Business Success : nettl.com\" \/>\n<meta property=\"og:description\" content=\"How do you use social media to complement your marketing? Find out just a handful of ways your social media can help your business grow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/social-media-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-24T10:56:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-24T10:59:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Orla McManus\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Orla McManus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-marketing\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/social-media-marketing\/\",\"name\":\"Social Media Marketing for Business Success : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs.jpg\",\"datePublished\":\"2020-12-24T10:56:57+00:00\",\"dateModified\":\"2020-12-24T10:59:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/a827a27bd6c70f9b83cf5f160b3b0cf1\"},\"description\":\"How do you use social media to complement your marketing? Find out just a handful of ways your social media can help your business grow.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/ie\/social-media-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-marketing\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs.jpg\",\"contentUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs.jpg\",\"width\":512,\"height\":272},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/ie\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Marketing for Business Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\",\"url\":\"https:\/\/www.nettl.com\/ie\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print &amp; Signs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nettl.com\/ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/a827a27bd6c70f9b83cf5f160b3b0cf1\",\"name\":\"Orla McManus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2989e895586a6c6c467d7ccf3a4057f33e7d4d34e6b7c7427673df6b5e1a2be2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2989e895586a6c6c467d7ccf3a4057f33e7d4d34e6b7c7427673df6b5e1a2be2?s=96&d=mm&r=g\",\"caption\":\"Orla McManus\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Marketing for Business Success : nettl.com","description":"How do you use social media to complement your marketing? Find out just a handful of ways your social media can help your business grow.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettl.com\/ie\/social-media-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Social Media Marketing for Business Success : nettl.com","og_description":"How do you use social media to complement your marketing? Find out just a handful of ways your social media can help your business grow.","og_url":"https:\/\/www.nettl.com\/ie\/social-media-marketing\/","og_site_name":"Nettl","article_published_time":"2020-12-24T10:56:57+00:00","article_modified_time":"2020-12-24T10:59:51+00:00","og_image":[{"width":512,"height":272,"url":"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs.jpg","type":"image\/jpeg"}],"author":"Orla McManus","twitter_misc":{"Written by":"Orla McManus","Estimated reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nettl.com\/ie\/social-media-marketing\/","url":"https:\/\/www.nettl.com\/ie\/social-media-marketing\/","name":"Social Media Marketing for Business Success : nettl.com","isPartOf":{"@id":"https:\/\/www.nettl.com\/ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nettl.com\/ie\/social-media-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.nettl.com\/ie\/social-media-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs.jpg","datePublished":"2020-12-24T10:56:57+00:00","dateModified":"2020-12-24T10:59:51+00:00","author":{"@id":"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/a827a27bd6c70f9b83cf5f160b3b0cf1"},"description":"How do you use social media to complement your marketing? Find out just a handful of ways your social media can help your business grow.","breadcrumb":{"@id":"https:\/\/www.nettl.com\/ie\/social-media-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nettl.com\/ie\/social-media-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nettl.com\/ie\/social-media-marketing\/#primaryimage","url":"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs.jpg","contentUrl":"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs.jpg","width":512,"height":272},{"@type":"BreadcrumbList","@id":"https:\/\/www.nettl.com\/ie\/social-media-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nettl.com\/ie\/2024-home\/"},{"@type":"ListItem","position":2,"name":"Social Media Marketing for Business Success"}]},{"@type":"WebSite","@id":"https:\/\/www.nettl.com\/ie\/#website","url":"https:\/\/www.nettl.com\/ie\/","name":"Nettl","description":"Websites, SEO, Print &amp; Signs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nettl.com\/ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/a827a27bd6c70f9b83cf5f160b3b0cf1","name":"Orla McManus","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2989e895586a6c6c467d7ccf3a4057f33e7d4d34e6b7c7427673df6b5e1a2be2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2989e895586a6c6c467d7ccf3a4057f33e7d4d34e6b7c7427673df6b5e1a2be2?s=96&d=mm&r=g","caption":"Orla McManus"}}]}},"jetpack_featured_media_url":"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2020\/12\/Social-media-for-SMEs.jpg","_links":{"self":[{"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/posts\/26824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/users\/171"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/comments?post=26824"}],"version-history":[{"count":5,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/posts\/26824\/revisions"}],"predecessor-version":[{"id":26832,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/posts\/26824\/revisions\/26832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/media\/26705"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/media?parent=26824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/categories?post=26824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/ie\/wp-json\/wp\/v2\/tags?post=26824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}