{"id":26956,"date":"2021-02-18T11:02:19","date_gmt":"2021-02-18T11:02:19","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=26956"},"modified":"2021-02-18T11:07:50","modified_gmt":"2021-02-18T11:07:50","slug":"pandemic-defying","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/pandemic-defying\/","title":{"rendered":"3 habits of pandemic-defying businesses"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-d50525c27ea269d13b0f172e1e8d1932\">\n.avia-section.av-m6p6uk1-d50525c27ea269d13b0f172e1e8d1932 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/02\/pandemic-defying-background-1600.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-d50525c27ea269d13b0f172e1e8d1932 main_color avia-section-default avia-no-border-styling  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av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26956'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>The 3 habits of pandemic defying businesses<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 6 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Even the most acclaimed tasseographer would admit it\u2019s a little early to gauge the full economic impact of the global covid outbreak. But we can confidently say the effect on trade has been substantial. Quite likely the most challenging circumstances many current business owners will have ever experienced.<\/p>\n<p>Some will have been hit harder than others. \u2018Non-essential\u2019 retail, leisure and tourism, events and hospitality: The sectors that appear to have been affected the most severely, for the longest period of time. Others, such as local and professional service providers, have weathered the storm a little better, proving resilient in uncertain times. A benefactor of their workplace environment, or necessity.<\/p>\n<p>Everyone will have needed to adapt of course. But <a href=\"https:\/\/www.yelpeconomicaverage.com\/business-closures-update-sep-2020\" target=\"_blank\" rel=\"noopener noreferrer\">according to Yelp<\/a>, most local service providers tend to find a way to push through the crisis. Especially plumbers, despite search terms related to unblocking a toilet rather comically up 400%.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e10387b126253c5a42c016b12bdd5d0c\">\n.avia-image-container.av-h2771v5-e10387b126253c5a42c016b12bdd5d0c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e10387b126253c5a42c016b12bdd5d0c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e10387b126253c5a42c016b12bdd5d0c av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/02\/plunger-face-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Elsewhere, some industries appear to be made for this situation. Major players in software, home improvement, medical supplies, home-cooking subscriptions, gaming, home entertainment, lip-syncing video-sharing social apps\u2026just to rattle off a few.<\/p>\n<p>For a comprehensive list of the corporate giants making the big gains, check out this <a href=\"https:\/\/www.ft.com\/content\/844ed28c-8074-4856-bde0-20f3bf4cd8f0\" target=\"_blank\" rel=\"noopener noreferrer\">report of stock market winners<\/a>. If you can stomach it.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-ad9161fb437b9af99d9ab731877988dd\">\n.avia-image-container.av-h2771v5-ad9161fb437b9af99d9ab731877988dd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-ad9161fb437b9af99d9ab731877988dd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-ad9161fb437b9af99d9ab731877988dd av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/02\/space-cat-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>But what can we find that\u2019s beyond circumstance?<\/h2>\n<p>Bridging industries, regardless of product or service offered?<\/p>\n<p>What are the attitudes that stay-afloat businesses have adopted? What are the strategies any business can implement? Many have nimbly adapted to not just see the pandemic through, but even dare to thrive.<\/p>\n<p>In a time when hugs are out of the question, let&#8217;s look at 3 of the common habits successful businesses and organisations during his time have embraced\u2026<\/p>\n<p><em><strong>1. Community<\/strong><\/em><br \/>\n<em><strong>2. Virtual presence<\/strong><\/em><br \/>\n<em><strong>3. E-commerce<\/strong><\/em><\/p>\n<p>Nothing epitomises these factors more eloquently than the plight of a church today. This article writes in detail about <a href=\"https:\/\/www.wired.com\/story\/covid-19-digital-divide-giving-american-churches-hell\/\" target=\"_blank\" rel=\"noopener noreferrer\">how the pandemic has affected American churches<\/a> in different ways.\u00a0 The author highlights a great divide that perhaps mirrors the wider landscape.<\/p>\n<p>Specifically, organisations that have <em>gotten ahead digitally<\/em> have nurtured their community and continued to oil economic wheels. In contrast, groups more reliant on traditional methods have struggled to cope. A microcosm for how each and every business and organisation has also coped (or failed to).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-ad4941c0a6f49226dea3e5636e11cb46\">\n.avia-image-container.av-h2771v5-ad4941c0a6f49226dea3e5636e11cb46 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-ad4941c0a6f49226dea3e5636e11cb46 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-ad4941c0a6f49226dea3e5636e11cb46 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/02\/church-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-spjbls-c73d65d05db8028ff49bd4b9b033ba80\">\n.av_font_icon.av-spjbls-c73d65d05db8028ff49bd4b9b033ba80{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-spjbls-c73d65d05db8028ff49bd4b9b033ba80 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-spjbls-c73d65d05db8028ff49bd4b9b033ba80 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue801' data-av_iconfont='fontawesome' ><\/span><\/span> #1 Embrace community<\/h3>\n<p>At the heart of every church is its community. Gatherings, service, places of worship. All clearly affected by attendance. Depending on where you are in the world, there could be restrictions on groups getting together. But you will always find people reluctant to meet in person, due to fear, responsibility or a combination of the two.<\/p>\n<p>No pastor wants to deliver his sermon via zoom. Even if they are tempted by the cat filter. But for many, it has become the only way to survive, whilst showing \u2018love for thy neighbour\u2019. The road to digital has been easier for some churches than others. Well funded larger churches have been quick to adopt new processes. Progressive church groups with perhaps a younger demographic have already been publishing their content online for around a decade. But some more remote, smaller or traditional groups remain either less keen on the idea or simply lack the resources.<\/p>\n<p>It makes a difference though. Churches with YouTube channels, Instagram pages, and prominent websites saw <em><strong>533% more donations<\/strong><\/em> than those without. It\u2019s not just about delivering content online. With community, just like with all good networking, you reap what you sow.<\/p>\n<p>Similar examples can be found in the world of business. Local businesses and brands with a strong digital presence are the ones staying top of mind throughout tough times. Growing awareness and brand loyalty even when doors are closed. Business groups and local towns have even come together to support each other. Like poet John Donne almost said, \u2019no business is an island\u2019.<\/p>\n<p>If you\u2019re interested to see how local entrepreneurs have used support sites to bring the business community together, have a gander at this article on <a href=\"https:\/\/www.nettl.com\/ie\/drive-local-sales\/\" target=\"_blank\" rel=\"noopener\">driving local sales<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-1d4ad2c36d4595e37b35dc0489d48237\">\n.avia-image-container.av-h2771v5-1d4ad2c36d4595e37b35dc0489d48237 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-1d4ad2c36d4595e37b35dc0489d48237 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-1d4ad2c36d4595e37b35dc0489d48237 av-styling- avia-align-  avia-builder-el-26  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/02\/vr-headset-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-27  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19gpkkg-34d399982e0cd06108e501b7ae77ce4d\">\n.av_font_icon.av-19gpkkg-34d399982e0cd06108e501b7ae77ce4d{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-19gpkkg-34d399982e0cd06108e501b7ae77ce4d .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-19gpkkg-34d399982e0cd06108e501b7ae77ce4d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8b5' data-av_iconfont='fontawesome' ><\/span><\/span> #2 Embrace virtual<\/h3>\n<p>This is about doing the next best thing. About being there, even when you&#8217;re not there.<\/p>\n<p>Where virtual sermons transformed sofas into pews, estate agents globally have taken to virtual to bring your next home into your existing one. Virtual tours are nothing new and yet perhaps just timely, as people become accustomed to a new way of doing things.<\/p>\n<p>Virtual house tours and 3D walkthroughs have <a href=\"https:\/\/www.snappr.com\/enterprise-blog\/how-top-agents-are-selling-homes-during-covid-19\" target=\"_blank\" rel=\"noopener noreferrer\">all but seen the end of open houses<\/a>, at least for the time being, and with <a href=\"https:\/\/fortune.com\/2020\/10\/20\/real-estate-coronavirus-pandemic-home-buying-zillow-redfin\/\" target=\"_blank\" rel=\"noopener noreferrer\">no sign of this move being detrimental<\/a>. Quite the opposite in fact, as the technology supports an unexpected backdrop of record property prices and new home sales. A trend observed on both sides of the Atlantic.<\/p>\n<p>Our very own Nettl studios across the globe have continued to offer virtual meetings throughout the last year. Even when physical stores were forced to stay closed, you could <a href=\"https:\/\/www.nettl.com\/ie\/contact\/\" target=\"_blank\" rel=\"noopener\">arrange a video chat or call back online<\/a>.<\/p>\n<p>Adam Whitehouse, studio manager at Nettl of Birmingham in the UK, is happy to vouch for the importance of virtual meetings.<\/p>\n<p><em>\u201cYou can\u2019t underestimate the human factor when working with a business on their marketing or website. Being able to have honest face to face meetings, albeit virtually, has been so important when it comes to maintaining that chemistry. Of course, we look forward to meeting again in person, over a coffee. But the convenience factor of virtual makes me think it\u2019s an option that\u2019s here to stay.\u201d<\/em><\/p>\n<p>But Adam believes just because you\u2019re working from home doesn\u2019t mean you shouldn\u2019t look the business. <em>&#8220;We make the most of our <a href=\"https:\/\/www.nettl.com\/ie\/shop\/?prodcat%5BBACKDROP%5D\" target=\"_blank\" rel=\"noopener\">fabric backdrops<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/shop\/prices\/custom-printed-lanyards\" target=\"_blank\" rel=\"noopener\">lanyards<\/a> and fashion-fit workwear to add some professional whoosh to our Zooms&#8221;<\/em>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-a1fe5437094d838cac67692f32bb6d48\">\n.avia-image-container.av-h2771v5-a1fe5437094d838cac67692f32bb6d48 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-a1fe5437094d838cac67692f32bb6d48 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-a1fe5437094d838cac67692f32bb6d48 av-styling- avia-align-  avia-builder-el-31  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/02\/green-trolley-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kspjsw-8a5006e513456bc6eec9c23f22babb91\">\n.av_font_icon.av-kspjsw-8a5006e513456bc6eec9c23f22babb91{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-kspjsw-8a5006e513456bc6eec9c23f22babb91 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-kspjsw-8a5006e513456bc6eec9c23f22babb91 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Embrace e-commerce<\/h3>\n<p>No one will ever buy shoes online.<\/p>\n<p>Or at least they didn\u2019t, until Nick Swinmurn, founder of Zappos, believed they would. Free delivery, free returns, unparalleled customer service and 12 years later the Amazon acquisition boast annual revenues of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Zappos\" target=\"_blank\" rel=\"noopener noreferrer\">over $2 billion<\/a>.<\/p>\n<p>So how do you feel about buying a car? Do you enjoy perusing the forecourts? Trying the seats for size? The free coffee, a test drive? (Even if you do have to put up with the ever-so-attentive sales assistant). Let\u2019s face it, once you\u2019re driving the thing around you\u2019re sold, right? Hmm, maybe the thought of the sales process is enough to put some people off, but how can anyone resist that new car smell?<\/p>\n<p>Well, it appears that smell is surplus to pre-sales requirements, as <a href=\"https:\/\/www.am-online.com\/news\/market-insight\/2021\/01\/26\/contactless-online-car-sales-to-soar-amid-covid-19-pandemic-in-2021\" target=\"_blank\" rel=\"noopener noreferrer\">thousands flock to buy their next car online<\/a>. No-fuss, no haggling, no test drive. Just next day delivery. <a href=\"https:\/\/www.axios.com\/car-buying-changed-online-covid-04f4c460-0be1-44d6-a831-d8b3871ee1cb.html\" target=\"_blank\" rel=\"noopener noreferrer\">It\u2019s a game-changer<\/a>.<\/p>\n<p>If you can buy shoes online, and cars online, you can sell your thing online too. Not just \u2018can sell\u2019. <em><strong>Must sell<\/strong><\/em>.<\/p>\n<p>The relentless march online has been underway for years. \u00a33 of every \u00a310 is now spent online. 50% more than before the pandemic. Ecommerce was already growing substantially. The pandemic simply accelerated things. New online shoppers were forced to try it. And they liked it. Once habits form, behaviour changes forever. It seems certain more sales will happen online. And not just consumers. Because behind every B2B transaction is a human.<\/p>\n<p>And even if you don\u2019t sell products, you should be offering online bookings. Webinars, demos, or free trials. All smoothly transacted online. The successful churches we mentioned earlier all signed up to enable online donations. E-commerce isn\u2019t just essential, it\u2019s a post-pandemic survival skill.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-35  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-dbe51044f1f44e82f1c45b610884c8bb\">\n.avia-image-container.av-h2771v5-dbe51044f1f44e82f1c45b610884c8bb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-dbe51044f1f44e82f1c45b610884c8bb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-dbe51044f1f44e82f1c45b610884c8bb av-styling- avia-align-  avia-builder-el-36  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/02\/sunflower-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-37  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>A bonus 4th &#8211; Embrace adaptability<\/h2>\n<p>Overall, embrace adaptability. Creativity. Persistence.<\/p>\n<p>Where there\u2019s a will there\u2019s a way. While there\u2019s demand, a route exists to make it happen. And if demand has dwindled, then new opportunities will arise.<\/p>\n<p>Don\u2019t give up. We\u2019re here for you now and we\u2019ll be here for you on the other side.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-668874c5f0b9d3f5708d080b32ff05cd-wrap avia-button-center  avia-builder-el-39  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-668874c5f0b9d3f5708d080b32ff05cd av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-40  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26956'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some businesses continue to weather the pandemic storm better than others. Why is that? Let&#8217;s look at 3 of the common habits successful businesses and organisations embraced.<\/p>\n","protected":false},"author":169,"featured_media":26957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-26956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 habits of pandemic-defying businesses : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/pandemic-defying\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 habits of pandemic-defying businesses : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Some businesses continue to weather the pandemic storm better than others. Why is that? Let&#039;s look at 3 of the common habits successful businesses and organisations embraced.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/pandemic-defying\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-18T11:02:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-18T11:07:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/02\/pandemic-defying-600x600-high.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Read\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Read\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/pandemic-defying\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/pandemic-defying\/\",\"name\":\"3 habits of pandemic-defying businesses : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/pandemic-defying\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/pandemic-defying\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/02\/pandemic-defying-600x600-high.jpg\",\"datePublished\":\"2021-02-18T11:02:19+00:00\",\"dateModified\":\"2021-02-18T11:07:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/b302a3367b31a3ae53ea28789b07da12\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/pandemic-defying\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/ie\/pandemic-defying\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/pandemic-defying\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/02\/pandemic-defying-600x600-high.jpg\",\"contentUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/02\/pandemic-defying-600x600-high.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/ie\/pandemic-defying\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/ie\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 habits of pandemic-defying businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\",\"url\":\"https:\/\/www.nettl.com\/ie\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print &amp; Signs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nettl.com\/ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/b302a3367b31a3ae53ea28789b07da12\",\"name\":\"Tom Read\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f1124e7155b9c2485dbec20ce8a3e308b9c290571714aeed0d946e68d6950bb5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f1124e7155b9c2485dbec20ce8a3e308b9c290571714aeed0d946e68d6950bb5?s=96&d=mm&r=g\",\"caption\":\"Tom Read\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 habits of pandemic-defying businesses : nettl.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettl.com\/ie\/pandemic-defying\/","og_locale":"en_GB","og_type":"article","og_title":"3 habits of pandemic-defying businesses : nettl.com","og_description":"Some businesses continue to weather the pandemic storm better than others. Why is that? 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