{"id":26983,"date":"2021-03-11T17:27:53","date_gmt":"2021-03-11T17:27:53","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=26983"},"modified":"2021-03-15T15:38:40","modified_gmt":"2021-03-15T15:38:40","slug":"marketing-strategies-recession","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/marketing-strategies-recession\/","title":{"rendered":"Marketing Strategies in a Recession"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26983'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><b>Marketing Strategies for your business during a recession<\/b><\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>An Introduction to Marketing in a Recession<\/h2>\n<p><span style=\"font-weight: 400;\">This article will depict why investing in your marketing is oftentimes one of the best strategies you can do in order to make your business recession-proof, when resources may be limited. Marketing helps to<a href=\"https:\/\/www.nettl.com\/ie\/digital-marketing-pandemic\/\"> get your brand and product offerings in front of your audience<\/a>. Scaling back on these activities during difficult times as a means of reducing spending, will ultimately harm your business both now and down the line. Resulting in detrimental effects for your long term market share and businesses success.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26989 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-one-marketing-in-a-recession.jpg\" alt=\"\" width=\"795\" height=\"480\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-one-marketing-in-a-recession.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-one-marketing-in-a-recession-300x181.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-one-marketing-in-a-recession-80x48.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-one-marketing-in-a-recession-768x464.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-one-marketing-in-a-recession-705x426.jpg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/480;\" \/><\/p>\n<h2>Remarketing Campaigns<\/h2>\n<p><span style=\"font-weight: 400;\">Investing in a remarketing campaign can really benefit your business during recessionary times. Remarketing helps to strategically position an ad in front of this audience when they are browsing on different search engines. The goal of a remarketing campaign is to help your business to increase its brand awareness and to encourage this already interested audience into your sales funnel.<\/span><\/p>\n<p><em><b>Remarketing is a marketing strategy which helps businesses to connect with customers who have previously interacted with a business\u2019s\u00a0 website or mobile application.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Marketing activities do not always have to be costly. Strategies like remarketing can help businesses thrive during these turbulent times, at a relatively low cost. They maximise your exposure to <\/span><i><span style=\"font-weight: 400;\">warm leads<\/span><\/i><span style=\"font-weight: 400;\"> by targeting those who have shown an interest in your business already. Make use of every resource you have, especially potential clients with a proven interest.<\/span><\/p>\n<h3>Focusing on a remarketing campaign to get back in front of potential clients:<\/h3>\n<p><span style=\"font-weight: 400;\">The way that we shop has changed with the inclusion of social media and mobile accessibility<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing\">. Our shopping behaviours have also transformed as a consequence of the pandemic.<\/a> Consumers now tend to research the product or service that they are hoping to purchase prior to acquiring the item.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to note that the majority of consumers will not convert on their initial visit to your website. Remarketing allows business owners to tactically target previous website viewers while they are browsing the web. While watching youtube videos or catching up on current affairs on news sites. This helps to keep your brand top-of-mind among these consumers, with the aim of enticing them to come back to your website and convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-26986 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-2-remarketing-copy.png\" alt=\"\" width=\"795\" height=\"418\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-2-remarketing-copy.png 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-2-remarketing-copy-300x158.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-2-remarketing-copy-80x42.png 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-2-remarketing-copy-768x404.png 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-2-remarketing-copy-705x371.png 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/418;\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only is it <a href=\"https:\/\/neilpatel.com\/blog\/remarketing-campaigns\/\">easy to run but, remarketing also tends to be cheaper than most AdWords campaigns<\/a>, while conversion rates are just as high, if not higher than regular search network ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drive brand exposure with remarketing campaigns. 70% of people who have seen a <a href=\"https:\/\/www.readycloud.com\/info\/these-2018-retargeting-statistics-prove-it-works\">retargeted advertisement will purchase from the brand in the future<\/a>. <a href=\"https:\/\/www.wordstream.com\/google-remarketing\">Remarketing campaigns encourage brand awareness and recognisabilit<\/a>y among your target audience. Thus, this bolsters trust among your audience and increases the likelihood that they will purchase from you in the future.\u00a0\u00a0<\/span><\/p>\n<p><em><b>For a relatively little cost, remarketing is a marketing tactic which can help your business and products to stay in front of your target audience. Particularly during a time where your resources are limited. So it is a strategy that we would seriously urge you to consider.<\/b><\/em><\/p>\n<h3>Email retargeting\u00a0 campaign<\/h3>\n<p><span style=\"font-weight: 400;\">Another remarketing campaign that is worth mentioning is Email retargeting. Use it to reach the right people at the correct time, with the right message to encourage them to act. Customers crave personability and connection with their favourite brands and as a result of this they are craving highly targeted, personal content that\u2019s meant just for them. And this is where email retargeting will benefit your business through this recessionary period. Close to <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/email-marketing-statistics\/\">60% of consumers allow email marketing to influence their purchasing decisions.<\/a>\u00a0 Make your customer feel that you are thinking of them. Considering their needs and wants with that extra promotion helps maintain customer loyalty and secure return business.<\/span><\/p>\n<p><em><b>Email retargeting is the way of using the information that you already have about your customers to send them targeted, personal information in order to help them along the sales funnel.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Take advantage of this cost-effective marketing tactic, in order to encourage your customers to remain loyal to your brand. This article by the Blueprint, outlines exactly how you can implement and <a href=\"https:\/\/www.fool.com\/the-blueprint\/email-retargeting\/\">reap the rewards of an Email Retargeting campaign<\/a>.\u00a0<\/span><\/p>\n<h2>Influencer Marketing Campaigns<\/h2>\n<p><span style=\"font-weight: 400;\">Influencer marketing, an already popular form of marketing, has become a powerhouse in recent months due to the pandemic. This has made it a cornerstone of social and digital marketing, with <a href=\"https:\/\/backlinko.com\/social-media-users\">83.36% of the world&#8217;s population active on social media<\/a>.\u00a0<\/span><\/p>\n<p><em><b>Influencer Marketing is a form of social media marketing which uses reputable individuals who have a significant following for endorsements and product reviews and referrals.\u00a0<\/b><\/em><\/p>\n<p><span style=\"font-weight: 400;\">You can tap into an influencer&#8217;s audience by partnering with them, whilst also improving your own<a href=\"https:\/\/www.nettl.com\/ie\/branding-is-important-in-marketing\/\"> brand credibility, awareness and conversion rate.<\/a> Whether that&#8217;s by increasing your own social media following or your sales, it is a win-win for your business.\u00a0<\/span><\/p>\n<h3>Influencer marketing and expanding brand awareness and reach<\/h3>\n<p><span style=\"font-weight: 400;\">Our shopping behaviours have been altered with the inclusion of technology. However, as consumers we prefer to be introduced to a product, service or brand from a reputable source that we trust. As a consequence of this, <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-new-way-to-measure-word-of-mouth-marketing\">word-of-mouth is still one of the main reasons that we\u00a0 trust and purchase from a brand.<\/a>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The increased level of trust and reliability that social influencers have garnered among their followers can act in your favour. Their recommendations tend to <a href=\"https:\/\/sproutsocial.com\/insights\/social-proof\/\">act as a form of social proof for a brand\u2019s potential customers.<\/a> <\/span><span style=\"font-weight: 400;\">By partnering with a social influencer <em>who aligns with your brand<\/em>, you gain access to potential customers who you can market your offerings to, with relatively little ease and cost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencers have a major impact in consumers\u2019 purchasing journeys, especially during times when people are being intelligent about their purchases. Social proof and validation can help to assist brands acquire new customers. Retain existing customers. And most importantly increase customers\u2019 lifetime value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partner with niche influencers, who align with your brand. This is vital for generating brand awareness and seeing a return on investment. Our SEO team recently held a webinar which indicates exactly why <a href=\"https:\/\/www.nettl.com\/ie\/seo-and-influencer-marketing\/\">choosing the right influencer to partner with is of paramount importance. <\/a>We also chat through how it can impact your other marketing efforts like search engine optimisation.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26987 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-3-influencer-marketing-.jpg\" alt=\"\" width=\"795\" height=\"464\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-3-influencer-marketing-.jpg 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-3-influencer-marketing--300x175.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-3-influencer-marketing--80x47.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-3-influencer-marketing--768x448.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-3-influencer-marketing--705x411.jpg 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/464;\" \/><\/p>\n<h3>Influencer marketing and user generated content:<\/h3>\n<p><span style=\"font-weight: 400;\">One major advantage of leveraging influencer marketing is accessing the opportunity to reduce time and extra resources spent on creating content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating content can be expensive. Utilise influencer marketing to your advantage, the influencer will create high quality, professional looking content for you, while also exposing your brand to their audience.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering that consumers find content from real consumers impacts their purchasing decisions more than manufactured marketing campaigns, using user-generated content to create hundreds of pieces of diverse content by leveraging their community will benefit your business tenfolds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study by Stackla found that <a href=\"https:\/\/stackla.com\/resources\/reports\/bridging-the-gap-consumer-marketing-perspectives-on-content-in-the-digital-age\/\">90% of consumers believe that authenticity is essential when deciding which brand they will purchase from<\/a>. To support this, 79% of consumers say that user-generated content highly impacts their purchasing decision. User-generated content and influencer marketing resonates more with consumers\u00a0 and increases the likelihood that they will engage with your brand.<\/span><\/p>\n<h2>Guerrilla Marketing<\/h2>\n<p><span style=\"font-weight: 400;\">Guerrilla marketing is a strategy that should be considered to be implemented within a business\u2019 marketing mix. It\u2019s an out-of-the-box method and highly memorable form of marketing that garners people&#8217;s attention.\u00a0<\/span><\/p>\n<p><em><b>Guerrilla marketing is an advertisement strategy where a company uses surprising or unconventional interactions in order to promote a product or a service.\u00a0\u00a0<\/b><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The aim of guerrilla marketing is to increase your business&#8217; brand awareness and sales through memorable and exciting marketing advertisements. It is different to <a href=\"https:\/\/www.investopedia.com\/terms\/g\/guerrilla-marketing.asp#:~:text=Guerrilla%20marketing%20is%20the%20creating,through%20viral%20social%20media%20messaging\">traditional marketing as it relies on personal interaction and it often has a major impact at a relatively little to no cost<\/a>. Campaign\u2019s of this nature often occur in public places, whether that be indoor or outdoor venues where you can generate a conversation. Large areas can be used to target a sizeable audience for brand or product exposure.\u00a0\u00a0<\/span><\/p>\n<h3>Guerrilla marketing campaign &amp; word of mouth<\/h3>\n<p><span style=\"font-weight: 400;\">The benefits of a guerrilla marketing campaign are endless, one being that it generates work-of-mouth marketing. From this article written by one of our Nettl guru\u2019s you can see the<a href=\"https:\/\/www.nettl.com\/uk\/create-a-strong-brand\/\"> importance of word-of-mouth marketing for any brands success and customer retention<\/a>. A campaign that can generate a conversation\u00a0 in order to help your business increase its brand awareness and visibility among your audience, is a marketing tactic that we could not emphasise the importance of more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guerrilla marketing is a marketing strategy that can be employed at a fraction of the price of a regular marketing campaign. Involving a graphic designer to help you create a campaign that conveys your message in a memorable, exciting way is the first step to launching your campaign. Using a <a href=\"https:\/\/www.nettl.com\/ie\/shop\/prices\/digital-shaped-stickers-1\">sticker<\/a> or <a href=\"https:\/\/www.nettl.com\/ie\/shop\/prices\/floor-stencils\">stencil<\/a> to share your message, you can wow your audience at a relatively low cost. The more unconventional the more heads you are likely to turn.\u00a0<\/span><\/p>\n<p><em><b>If you are in need of design advice, get in touch with your local studio and a member of our creative team would be delighted to help you.<\/b><\/em><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26988 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-4-guerilla-marketing-copy.png\" alt=\"\" width=\"795\" height=\"447\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-4-guerilla-marketing-copy.png 795w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-4-guerilla-marketing-copy-300x169.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-4-guerilla-marketing-copy-80x45.png 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-4-guerilla-marketing-copy-768x432.png 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/03\/image-4-guerilla-marketing-copy-705x396.png 705w\" data-sizes=\"(max-width: 795px) 100vw, 795px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 795px; --smush-placeholder-aspect-ratio: 795\/447;\" \/><\/p>\n<h3>Guerrilla marketing &amp;\u00a0 brand image:<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/justcreative.com\/what-is-guerilla-marketing-and-how-can-you-use-it-to-market-your-business\/\">Guerrilla marketing has the ability to evoke emotions.<\/a> Creating a campaign that produces positive feelings among your audience increases the likelihood of them translating those feelings and associating them with your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The significance of this is that these feelings are recalled when the individual is looking to purchase a product or service that you offer down the line. The experience they were subjected to when observing your campaign will keep your brand top of mind. For a relatively low cost, you can inform a wider audience about your brand\u2019s personality and offerings. Due to this <a href=\"https:\/\/www.personadesign.ie\/guerrilla-marketing-targeting-one-to-reach-many-with-your-brand\/\">Guerrilla marketing can prove to be an incredibly effective marketing tool.<\/a><\/span><\/p>\n<h2>Conclusion to Marketing in a Recession<\/h2>\n<p><span style=\"font-weight: 400;\">According to a recent study by 4A\u2019s, 7<a href=\"https:\/\/www.aaaa.org\/coronavirus-impacts-consumer-buying-behaviors\/\">0% of consumers intend to buy from brands they already know and trust during this time<\/a>. Brands that are authentic and prioritise relationships with their audience will be the ones that endure an economic downturn. Maintaining a marketing strategy and focusing on marketing your businesses offerings is vital in a time like this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must be <\/span><span style=\"font-weight: 400;\">clever with your marketing and ensure that your budget is being used effectively if you want business<\/span><span style=\"font-weight: 400;\"> success now and in the future. Using the network around you, like your local Nettl. Focusing on marketing activities like those mentioned above. Or even just starting with your <a href=\"https:\/\/www.nettl.com\/ie\/social-media-marketing\/\">social media accounts<\/a>, can really help you stay top-of mind with your customers and maintain those relationships that you have worked so hard to build.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are in need of any marketing advice, please get in touch with your local studio and a member of our team would be delighted to help.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-kli75t-b2463fa7024ae8f3f28fef447e7e6908-wrap avia-button-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/nettl.com\/ie\/contact'  class='avia-button av-kli75t-b2463fa7024ae8f3f28fef447e7e6908 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\uf085' data-av_iconfont='fontawesomeregular'><\/span><span class='avia_iconbox_title' >Plan Your Marketing<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-26983'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Trying to get your business to thrive? Use these tips to help you navigate the choppy waters of marketing in a recession.<\/p>\n","protected":false},"author":171,"featured_media":26989,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-26983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Strategies in a Recession : nettl.com<\/title>\n<meta name=\"description\" content=\"Trying to get your business to thrive? 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