{"id":27053,"date":"2021-04-20T13:07:50","date_gmt":"2021-04-20T12:07:50","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=27053"},"modified":"2025-07-25T09:39:25","modified_gmt":"2025-07-25T08:39:25","slug":"organic-attraction","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/organic-attraction\/","title":{"rendered":"Organic Attraction"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-0176d6405420a4f6dbf7ab8f9db7e880\">\n.avia-section.av-m6p6uk1-0176d6405420a4f6dbf7ab8f9db7e880{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/04\/ORGANIC-ATTRACTION-BACKGROUND-1920x1080-1.jpeg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-0176d6405420a4f6dbf7ab8f9db7e880 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/organic-seo-logo-450.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='google'  class='avia-section av-2qwy3ht-f0b4835c56e1b049f31b6d355cbe4707 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-27053'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Organic Attraction<\/h1>\n<h2>7 actionable SEO insights to attract organic website traffic<\/h2>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 7 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you\u2019re reading this, you must be interested in <em>driving more traffic to your website<\/em>.<\/p>\n<p>You know people already use search engines to find businesses like yours.<\/p>\n<p>You\u2019d like to find out what you can do to help get more of those people onto your website.<\/p>\n<p>Good news, you\u2019re in the right place. We have <em>7 proven actionable insights<\/em> for you to implement right away.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-a3f52eefcc3a75ba6368bf36da23a8f3\">\n.avia-image-container.av-knprb41e-a3f52eefcc3a75ba6368bf36da23a8f3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-a3f52eefcc3a75ba6368bf36da23a8f3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-a3f52eefcc3a75ba6368bf36da23a8f3 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/man-searching-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>It all started with a Google<\/h2>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/seo-101\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\">Over 90% of consumers<\/a> used a search engine to find a local business in the last year.<\/p>\n<p>Most online experiences <em>already began<\/em> with a search engine.<\/p>\n<p>Now, even when shopping locally, the first stop is overwhelmingly your smartphone or smart speaker.<\/p>\n<h2>Demand for SEO is growing<\/h2>\n<p>Demand for SEO services has increased 4 fold since the start of the pandemic.<\/p>\n<p>People\u2019s buying behaviour has shifted even further online. It was always heading this way.<\/p>\n<p>Events of the last 12 months have merely accelerated the inevitable digital uptake.<\/p>\n<h2>Reap what you SEO<\/h2>\n<p>So what can you do to boost the chances of getting your website highlighted by the search engines?<\/p>\n<p>Well, it\u2019s fair to say there\u2019s <em>no silver bullet<\/em>.<\/p>\n<p>The more sophisticated Google becomes, the more the search engines aim to reward good, honest work.<\/p>\n<p>And that\u2019s great news. Because it means that you have actionable insights at your fingertips to help you authentically <em>climb page rankings<\/em> in <em>record time<\/em>.<\/p>\n<p>We\u2019ve handpicked our <em>7 top strategies<\/em> to help spring clean your SEO efforts in 2021.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-59d616cf9314fcd84b08b4e236356976\">\n.avia-image-container.av-knprb41e-59d616cf9314fcd84b08b4e236356976 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-59d616cf9314fcd84b08b4e236356976 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-59d616cf9314fcd84b08b4e236356976 av-styling- avia-align-center  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/u-turn-back-link-browser-experience.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1o5it4c-b00e7f4fdba03c836a442ef226bcb758\">\n.av_font_icon.av-1o5it4c-b00e7f4fdba03c836a442ef226bcb758{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1o5it4c-b00e7f4fdba03c836a442ef226bcb758 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1o5it4c-b00e7f4fdba03c836a442ef226bcb758 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue801' data-av_iconfont='fontawesome' ><\/span><\/span>\n<h2>#1 Page experience<\/h2>\n<p>Google now has the skills to pay waaaay more attention to user behaviour and this is the year they\u2019re going all out.<\/p>\n<p>So what are they looking for?<\/p>\n<p>Well, a search engine\u2019s job is to recommend the most appropriate site for the user\u2019s query.<\/p>\n<p>So the key is to understand what the person is looking for help with.<\/p>\n<p>Answer this generously, with valuable and unique content.<\/p>\n<p>How someone interacts with a page, their dwell time, and engagement level, can raise an eyebrow.<\/p>\n<p>A mental note is made when someone clicks \u2018<em>back<\/em>\u2019 and the AI makes a note of how quickly that happened.<\/p>\n<p>Great content encourages people to stay a while. It\u2019s also important you <em>fix those broken links<\/em>.<\/p>\n<p>Make your site look good, feel snappy, and behave as expected.<\/p>\n<p>All in aid of delivering a flawless on-page experience aligned with user intent.<\/p>\n<p>Slick, snappy, happy. <em>Be the last click<\/em>.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Put yourself in your customer&#8217;s shoes. Compare your content against other websites that rank for the search terms you&#8217;re targeting.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-2aa5cb641e642c1b569060678261cc6f\">\n.avia-image-container.av-knprb41e-2aa5cb641e642c1b569060678261cc6f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-2aa5cb641e642c1b569060678261cc6f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-2aa5cb641e642c1b569060678261cc6f av-styling- avia-align-center  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/markup-content-stand-out-like-flamingo.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1o5it4c-28834507c9aa8d19180a7a33841c06b8\">\n.av_font_icon.av-1o5it4c-28834507c9aa8d19180a7a33841c06b8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1o5it4c-28834507c9aa8d19180a7a33841c06b8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1o5it4c-28834507c9aa8d19180a7a33841c06b8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<h2>#2 Schema markup<\/h2>\n<p>Schema markup is like annotating your web page with comments (markup) <em>explaining what each bit is about<\/em>.<\/p>\n<p>It\u2019s like having <em>helpful little sticky notes<\/em> about the place.<\/p>\n<p>This technical stuff isn\u2019t always obvious on the page.<\/p>\n<p>It works behind the scenes. It <em>structures<\/em> and <em>highlights<\/em> the content.<\/p>\n<p>This helps search engines display content the right way (often rewarding it with a <em>very prominent position<\/em> on the results page).<\/p>\n<p>But it\u2019s not just about featured snippets.<\/p>\n<p>We\u2019re talking about marking up all aspects of your page technically and correctly.<\/p>\n<p>This includes links, citation, lazyload content etc. And more recently \u2018Passages&#8217;.<\/p>\n<p><em>Passages<\/em> help Google differentiate between different sections of content on your website.<\/p>\n<p>Think little chapters or mini-stories, that hold SEO credentials <em>in their own right<\/em>.<\/p>\n<p>Thoughtful structure such as this helps <em>real brains<\/em> and <em>rank brains<\/em> alike.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Use structured data to frame the content on your page. Watch our <a href=\"https:\/\/www.nettl.com\/ie\/nettl-seo-session-6-what-is-schema-markup-and-its-benefits\/\">free webinar on Schema Markup<\/a> to dive into the detail.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-79ac11d7c063bdea2b9625c50fd0a328\">\n.avia-image-container.av-knprb41e-79ac11d7c063bdea2b9625c50fd0a328 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-79ac11d7c063bdea2b9625c50fd0a328 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-79ac11d7c063bdea2b9625c50fd0a328 av-styling- avia-align-center  avia-builder-el-31  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/content-useful-like-back-scratcher.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zvzmcs-28d5e29d2c6fe9594432ff3cabee976d\">\n.av_font_icon.av-zvzmcs-28d5e29d2c6fe9594432ff3cabee976d{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-zvzmcs-28d5e29d2c6fe9594432ff3cabee976d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-zvzmcs-28d5e29d2c6fe9594432ff3cabee976d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d9' data-av_iconfont='fontawesome' ><\/span><\/span>\n<h2>#3 Useful content<\/h2>\n<p>We\u2019re talking quality AND quantity here.<\/p>\n<p>They say size isn\u2019t everything. But the fact is, longer articles tend to perform better than shorter ones for search queries.<\/p>\n<p>That\u2019s because Google assumes, usually rather accurately, the longer article is more helpful to the user.<\/p>\n<p>But no rambling for the sake of it, or spammy superfluous text that doesn\u2019t make sense.<\/p>\n<p><em>Make it your goal to match user intent. <\/em><\/p>\n<p>Go into detail and depth whilst remaining sensitive to your audience (Basically, no technical jargon unless it\u2019s a technical piece aimed at industry peers).<\/p>\n<p>Break the content up and structure effectively to make it human and bot friendly.<\/p>\n<p>Remember, Google now use \u2018Passages&#8217; to divide up a particular page into sections of very specific content. Make use of that.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Write for humans, not bots. Break text up into bitesize sections. Style the page for skim readers by using headers and emphasising words. Use &#8216;top takeaways&#8217; so people can learn the key messages without having to read the whole article.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-34a51a1ab829cb6ec8a433e3ae65115d\">\n.avia-image-container.av-knprb41e-34a51a1ab829cb6ec8a433e3ae65115d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-34a51a1ab829cb6ec8a433e3ae65115d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-34a51a1ab829cb6ec8a433e3ae65115d av-styling- avia-align-center  avia-builder-el-38  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/microphone-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-39  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nes2fg-6332dc91312f6b48de4ec5ce63454a78\">\n.av_font_icon.av-nes2fg-6332dc91312f6b48de4ec5ce63454a78{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-nes2fg-6332dc91312f6b48de4ec5ce63454a78 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-nes2fg-6332dc91312f6b48de4ec5ce63454a78 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue85e' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<h2>#4 Voice search<\/h2>\n<p><em><strong>&#8220;Hey Google, how many voice searches are made every month?\u201d<\/strong><\/em><br \/>\n<em><strong>&#8220;One billion\u201d<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-42  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-6409eb1cd864a7d4229dedfa2cd3e934\">\n.avia-image-container.av-knprb41e-6409eb1cd864a7d4229dedfa2cd3e934 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-6409eb1cd864a7d4229dedfa2cd3e934 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-6409eb1cd864a7d4229dedfa2cd3e934 av-styling- avia-align-center  avia-builder-el-43  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/voice-searches.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-44  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>OK, so that\u2019s significant. It\u2019s hard to put a finger on exactly how many searches are made using a voice command but it\u2019s estimated to be around 50%.<\/p>\n<p>Even Google themselves said 20% of mobile queries were voice searches\u2026 And that was in 2016 &#8211; A digital lifetime ago.<\/p>\n<p>With a Hubspot survey showing <a href=\"https:\/\/backlinko.com\/voice-search-stats\" target=\"_blank\" rel=\"noopener\">74% of respondents used voice search<\/a> in the last month, it\u2019s fair to say it\u2019s not just dentists using it.<\/p>\n<p>Optimising content for voice search snuggles up nicely with targeting long-tail keywords as people don\u2019t tend to abbreviate in the same way they do when typing.<\/p>\n<p>Their queries are longer and more conversational.<\/p>\n<p>So your content should reflect this, literally, by having a conversation back with them.<\/p>\n<p>Target \u2018<em>question keywords<\/em>\u2019 in your content.<\/p>\n<p>Optimise your content for featured snippets. Google tends to read these out.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>A great way to tackle this, while ticking a lot of user-focused boxes, is to create a FAQ section.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-48  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-a4be69583c408f429242da8b9d3b689c\">\n.avia-image-container.av-knprb41e-a4be69583c408f429242da8b9d3b689c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-a4be69583c408f429242da8b9d3b689c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-a4be69583c408f429242da8b9d3b689c av-styling- avia-align-center  avia-builder-el-49  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/mobile-first-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-50  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s66rho-6d6d52b1c8264bf58f5581fd88030d82\">\n.av_font_icon.av-s66rho-6d6d52b1c8264bf58f5581fd88030d82{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-s66rho-6d6d52b1c8264bf58f5581fd88030d82 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-s66rho-6d6d52b1c8264bf58f5581fd88030d82 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<h2>#5 Mobile-first<\/h2>\n<p><em>Mobile friendly is so 2015<\/em>.<\/p>\n<p>And yet it\u2019s surprising just how many websites still aren\u2019t optimised for a handheld experience.<\/p>\n<p>Since 2019 Google have adopted a <em>mobile-first approach<\/em>.<\/p>\n<p>Meaning they predominantly look at the mobile version of a website as opposed to the desktop one.<\/p>\n<p>This comes as no surprise, given &#8220;Nearly three-quarters of the world will <a href=\"https:\/\/www.cnbc.com\/2019\/01\/24\/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html\" target=\"_blank\" rel=\"noopener\">use just their smartphones<\/a> to access the internet by 2025&#8243;.<\/p>\n<p>Plus, visual search (using apps like Google Lens) is growing in popularity.<\/p>\n<p>Studies show a correlation between the results suggested by visual search and how the site performs on a mobile search.<\/p>\n<p>It\u2019s no longer just about <a href=\"https:\/\/www.nettl.com\/ie\/nettl-one\/\" target=\"_blank\" rel=\"noopener\">responsive websites<\/a>. That\u2019s just the start.<\/p>\n<p>Does the content load quickly. How easy is it to use?<\/p>\n<p>There is already a lot of noise about &#8216;<em>Core Web Vitals<\/em>&#8216;.<\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> is Google&#8217;s way of putting numbers against perceived user experience.<\/p>\n<p>One of those metrics, <em>Cumulative Layout Shift<\/em> (or CLS), measures how \u2018jumpy\u2019 things can be when the page first loads.<\/p>\n<p>Like when the text shifts about or a menu item moves when you press it.<\/p>\n<p>Have you ever ended up clicking something else entirely and having to go back? Not good.<\/p>\n<p>The message here is your website needs to <em>look, feel, and work flawlessly<\/em> on a handheld device.<\/p>\n<p>That&#8217;s if you want search engines to send people there.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>When designing your website, think mobile-first. Google is.<\/p>\n<p>Start by planning out how it should look on a handheld device.<\/p>\n<p>The desktop experience comes second<\/p>\n<p>(*Unless your Google Analytics device stats prove otherwise &#8211; See example below).<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-884873edfd43639607b11469b3954db0\">\n.avia-image-container.av-knprb41e-884873edfd43639607b11469b3954db0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-884873edfd43639607b11469b3954db0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-884873edfd43639607b11469b3954db0 av-styling- avia-align-center  avia-builder-el-55  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-27069 avia-img-lazy-loading-not-27069 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2021\/04\/mobile-analytics.gif\" alt='' title='mobile-analytics'  height=\"500\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><em><strong>Think mobile-first&#8230; <\/strong><\/em><\/h3>\n<h3><em><strong>*Unless your mobile usage analytics prove otherwise!<\/strong><\/em><\/h3>\n<p>Above are our device usage statistics for this month.<\/p>\n<p>As you can see, three-quarters of the traffic viewed our website on &#8216;desktop&#8217;.<\/p>\n<p>This is most likely because we operate in a B2B market. So we buck the global web traffic trend.<\/p>\n<p>The majority of folk searching for our products and services are doing so while at work, on their &#8216;desktop&#8217; computers. (Albeit 45% are on laptop devices).<\/p>\n<p>Also, less people are &#8216;out and about&#8217; at the moment.<\/p>\n<p><em><strong>The key takeaway here is to check<\/strong><\/em> and keep an eye on it. Do what&#8217;s best for you and your audience.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-57  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txh53g-3cd8a46308746778c7fb79d233ddbba5\">\n.av_font_icon.av-txh53g-3cd8a46308746778c7fb79d233ddbba5{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-txh53g-3cd8a46308746778c7fb79d233ddbba5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-txh53g-3cd8a46308746778c7fb79d233ddbba5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<h2>#6 Image optimisation<\/h2>\n<p>Typically so much low hanging fruit in the image optimisation arena.<\/p>\n<p>This is especially if your site has good content but you\u2019ve not begun optimising for search yet.<\/p>\n<p>Google doesn&#8217;t \u2018see&#8217; the images like you and I do.<\/p>\n<p>At least, it&#8217;s not mainstream. Not yet.<\/p>\n<p>Image understanding and object recognition are still work in progress.<\/p>\n<p>So until that day, what do we do?<\/p>\n<p>Just like with other aspects of SEO, we <em>give search engines a helping hand.<\/em><\/p>\n<p>We assist them to make sense of our content.<\/p>\n<p>We label things. And there is a lot of scope to do this.<\/p>\n<p><em>Not just alt tags<\/em> (words that describe the image), but the <em>image title<\/em> is important too.<\/p>\n<p>Loading speed is such a behemoth of a ranking factor these days.<\/p>\n<p>Metrics such as <em>image size, image proportions, image delivery and storage<\/em> come into play.<\/p>\n<p>Some websites, justifiably so, are very image (and video) heavy.<\/p>\n<p>But can you honestly say you\u2019re doing everything possible to <em>optimise this content<\/em> for efficiency?<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Use a free service such as <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noopener\">TinyPNG<\/a> to decrease your image sizes before uploading them to your website.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-62  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-dd9fd4c9e9b93146c3519a77596b1874\">\n.avia-image-container.av-knprb41e-dd9fd4c9e9b93146c3519a77596b1874 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-dd9fd4c9e9b93146c3519a77596b1874 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-dd9fd4c9e9b93146c3519a77596b1874 av-styling- avia-align-center  avia-builder-el-63  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/citations-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-64  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txh53g-cf143cef5fb29c9f730744f86a5f5483\">\n.av_font_icon.av-txh53g-cf143cef5fb29c9f730744f86a5f5483{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-txh53g-cf143cef5fb29c9f730744f86a5f5483 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-txh53g-cf143cef5fb29c9f730744f86a5f5483 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83b' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<h2>#7 Citations<\/h2>\n<p>Authority used to basically come down to backlinks. <em>A show of hands<\/em>. Not anymore.<\/p>\n<p>Now authority, credibility, is more about the <em>EAT principle<\/em> (Expertise, Authority, and Trustworthiness).<\/p>\n<p>This is critically important in <em>YMYL<\/em> (Your Money, Your Life).<\/p>\n<p>So, stuff to do with health and finance especially.<\/p>\n<p>But recent major algorithm changes have demonstrated how these benchmark criteria were applied globally to evaluate <em>all websites<\/em>.<\/p>\n<p>Think of it as <em>content quality control<\/em>.<\/p>\n<p>So are backlinks dead? No.<\/p>\n<p>But more sophisticated ranking intelligence means <em>they matter much less<\/em>.<\/p>\n<p>The sheer amount of links is a very binary metric in comparison.<\/p>\n<p>Sure, links still count for something.<\/p>\n<p>Don\u2019t forget, they could <em>deliver significant traffic<\/em> singlehandedly.<\/p>\n<p>But intricate calculations of authority, authenticity and sentiment bring link juice into a world of technicolor.<\/p>\n<p><em>Boost your credibility<\/em> by giving talks, in real life, or webinars and podcasts.<\/p>\n<p>Create resources (like research and visuals) that people in the industry can use and link back to.<\/p>\n<p><em>Get cited.<\/em> Get mentioned for good things on industry blogs, news articles and listings.<\/p>\n<p>Signals about how \u2018credible\u2019 you are will come from <em>what others are saying<\/em> about you.<\/p>\n<p>As opposed to how good <em>you say<\/em> you are.<\/p>\n<p><em>Google value that more<\/em>. They don\u2019t even have to be links, just bonafide positive association.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Have a bio ready and apply it consistently across the web. Are you a &#8216;renowned expert tree whisperer with over 30 years experience&#8217;? Then say so. This makes it easy for people who reference you to copy and paste.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-69  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-d288aa590fd09e14738d5fd81927caa6\">\n.avia-image-container.av-knprb41e-d288aa590fd09e14738d5fd81927caa6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-d288aa590fd09e14738d5fd81927caa6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-d288aa590fd09e14738d5fd81927caa6 av-styling- avia-align-center  avia-builder-el-70  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/06\/community.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-71  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>When shall we start?<\/h2>\n<p>Fact is, there\u2019s only one way to climb search engine rankings.<\/p>\n<p>And that\u2019s sleeves rolled up, elbows out.<\/p>\n<p>You can\u2019t just stick up a website and hope people will find you.<\/p>\n<p>It takes investment, skill and effort. It\u2019s hard.<\/p>\n<p>That\u2019s why there\u2019s strong demand for <a href=\"https:\/\/www.nettl.com\/ie\/seo\" target=\"_blank\" rel=\"noopener\">search engine optimisation<\/a>.<\/p>\n<p>Done right, it\u2019s a powerful way to get new visitors.<\/p>\n<p>Done badly, it\u2019s damaging. Like a perm.<\/p>\n<p>You <em>could<\/em> do it yourself.<\/p>\n<p>We have a tonne of <a href=\"https:\/\/www.nettl.com\/ie\/seo-academy\/\"><em>free SEO guides<\/em><\/a> to get you started. Or, we could do it <em>together<\/em>.<\/p>\n<p>You can focus on the customer service, knowledge, insight and passion that is so influential.<\/p>\n<p>Let our centralised <a href=\"https:\/\/www.nettl.com\/ie\/seo\/\">Nettl SEO<\/a> team take care of the geeky and time-consuming, hard technical bits.<\/p>\n<p><em>Don\u2019t SEO alone<\/em>. <a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\">Find your local studio.<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-668874c5f0b9d3f5708d080b32ff05cd-wrap avia-button-center  avia-builder-el-73  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-668874c5f0b9d3f5708d080b32ff05cd av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-74  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-27053'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":169,"featured_media":27054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-27053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organic Attraction : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/organic-attraction\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic Attraction : nettl.com\" \/>\n<meta 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