{"id":27841,"date":"2022-05-03T16:00:00","date_gmt":"2022-05-03T15:00:00","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=27841"},"modified":"2022-05-03T16:05:13","modified_gmt":"2022-05-03T15:05:13","slug":"target-markets-improve-marketing","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/target-markets-improve-marketing\/","title":{"rendered":"Use Target Audiences to Improve your Marketing"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-27841'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Use Target Audiences to Improve your Marketing<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Looking to reduce cost, improve efficiency and generate more leads from your marketing? <a href=\"https:\/\/startups.co.uk\/news\/80-new-uk-businesses-2021\/\">New businesses are opening up all around you.<\/a> If you sell to consumers, this may mean competition is getting tougher. If you sell to other businesses it may be a new pool of potential customers. Make sure you are taking a strategic approach to winning new clients in this ever-changing landscape. Understanding who you are creating marketing for and how to reach that audience is key to creating successful campaigns with higher conversion rates. Learn what target markets are, how to identify yours and maximise your marketing efforts by identifying who you are trying to reach and how they best communicate with them.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-27844 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Rocket-1-200x300.jpg\" alt=\"\" width=\"364\" height=\"546\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Rocket-1-200x300.jpg 200w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Rocket-1-53x80.jpg 53w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Rocket-1-471x705.jpg 471w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Rocket-1.jpg 531w\" data-sizes=\"(max-width: 364px) 100vw, 364px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 364px; --smush-placeholder-aspect-ratio: 364\/546;\" \/><\/p>\n<h2>What is a target market?<\/h2>\n<p>A target market (or target audience) relates to the segment of consumers you will focus most prospecting efforts on, because they are likely to generate the most profit for your business and benefit the most from interaction with your brand. In this article, we will look at defining your target market to maximise your marketing efforts. Target audiences are typically identified based on market research; competitor, consumer and product analysis as well as a business\u2019 customer data if it exists; such as high spenders or frequent orderers. This research allows the business to create an avatar of their target market; demographics, psychographics, needs, priorities and preferences. This is also closely related to Ideal Customer Profiles. A target market is like a compass, used to direct your efforts towards mutually beneficial relationships<\/p>\n<h2>Why do I need to identify my target market?<\/h2>\n<p>Time. Money. People. Effort. These resources are precious. They\u2019re valuable. Stop wasting them. If you throw enough spaghetti at the wall, some will stick, but that\u2019s no way to run your business. Targeting a group of people who are specifically aligned with your offering allows you to make product, price and promotional decisions that are more likely to lead to increased sales and customer satisfaction. Be thoughtful and intentional about where you invest resources and how you promote your business. <a href=\"https:\/\/hbr.org\/2019\/03\/are-you-ready-to-change-your-target-customer\">Reduce waste and improve conversion rates by knowing the target market best suited to your business.<\/a><\/p>\n<h2>Implementing a target market empowers you to reduce waste:<\/h2>\n<ul>\n<li>Less money spent on getting in front of those to whom your offering is irrelevant<\/li>\n<li>Increased conversion rates on marketing campaigns<\/li>\n<li>Improved relationships as you connect on an individual basis with new and existing customers who share your goals, values and beliefs<\/li>\n<li>Faster campaign creation process, as you can more easily identify the needs and priorities of those your campaign will be targeting, aligning your efforts appropriately<\/li>\n<\/ul>\n<h2>Create my ideal customer profile<\/h2>\n<p>Review your current, lost and dormant customer database. List your top 3 most profitable clients. Do you run a business-to-business or business-to-consumer organisation? Depending on your answer, answer the prompt questions below:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-27847 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/B2C-Clients-01-300x102.png\" alt=\"\" width=\"518\" height=\"176\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/B2C-Clients-01-300x102.png 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/B2C-Clients-01-1030x349.png 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/B2C-Clients-01-80x27.png 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/B2C-Clients-01-768x261.png 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/B2C-Clients-01-1536x521.png 1536w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/B2C-Clients-01-2048x695.png 2048w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/B2C-Clients-01-1500x509.png 1500w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/B2C-Clients-01-705x239.png 705w\" data-sizes=\"(max-width: 518px) 100vw, 518px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 518px; --smush-placeholder-aspect-ratio: 518\/176;\" \/><\/p>\n<p>Why do you most enjoy working with them? What shared values exist between you and the contact \/ organisation?<\/p>\n<h2>If I target certain groups, will I be missing out on potential clients?<\/h2>\n<p>We\u2019re not telling you to black list those outside the realms of your target audience or to refuse to work with customers who are not-so-ideal. This framework is to see that your time, money and efforts are best placed in areas of most probable success. There will be exceptions to the rule.<\/p>\n<p>A blended marketing approach is a great way to ensure success and the extent to which you can target your marketing will depend on the nature of your campaign. It\u2019s more difficult to target your audience specifically with some campaigns than others. Traditional marketing such as mass marketing, door drops and flyering are a great way to extend your reach but give little control in terms of specifying the demographics of your audience. Use digital marketing such as pay-per-click advertising and social media ad campaigns that can be highly targeted. The data available in online marketing offers the opportunity to segment your target audience by age, gender, occupation, interest and more.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-27846 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Brainstorming-ideal-customers-300x200.jpg\" alt=\"\" width=\"579\" height=\"387\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Brainstorming-ideal-customers-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Brainstorming-ideal-customers-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Brainstorming-ideal-customers-768x512.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Brainstorming-ideal-customers-705x470.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Brainstorming-ideal-customers.jpg 795w\" data-sizes=\"(max-width: 579px) 100vw, 579px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 579px; --smush-placeholder-aspect-ratio: 579\/387;\" \/><\/p>\n<h2>How do I use my target audience?<\/h2>\n<p>Use this avatar of your Ideal Customer to achieve marketing that is intentional. Create advertising that speaks to the needs of those most likely to order from you. Connect with your prospective clients on a personal level with a targeted understanding of their priorities and preferences.<\/p>\n<h3>Price<\/h3>\n<p>Factor your target market\u2019s preferences, current suppliers and budgets into your pricing strategy to achieve something that aligns with their circumstances<\/p>\n<h3>Product<\/h3>\n<p>Make adjustments to your offering to improve the value your ideal client perceives from your product. You can use this information to add improvements and functionality or to remove aspects that add cost to your product but don\u2019t offer value to your target market.<\/p>\n<h3>Place<\/h3>\n<p>Are you paying a pretty penny to showcase your product at a local farmers market but have just uncovered that your ideal client is making the majority of their purchases online? Find out where your target audience is and get in front of them. This goes for stockists too &#8211; prioritise where your products are sold by where your most profitable customers are browsing.<\/p>\n<h3>Promotion<\/h3>\n<h3><\/h3>\n<p>Your brand is your business\u2019 personality. Ensure yours speaks to your target audience; from colour schemes to tone of voice to values. Think about the preferences, struggles and needs of your target audience when making decisions around your brand, marketing and promotional efforts. As we\u2019ve said, this saves time, money and effort. Ever get a sponsored ad that is so irrelevant it irks you? Avoid annoying audiences by ensuring your marketing is targeted towards people who have an interest in what you offer. Cater your case studies and testimonials to your target market too &#8211; which projects have you done that would speak to your ideal customers? Showcase these on your website and printed marketing to help connect with target customers.<\/p>\n<p style=\"text-align: right;\"><img decoding=\"async\" class=\"wp-image-27845 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Promote-your-business-with-an-A-board-200x300.jpg\" alt=\"\" width=\"320\" height=\"480\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Promote-your-business-with-an-A-board-200x300.jpg 200w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Promote-your-business-with-an-A-board-53x80.jpg 53w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Promote-your-business-with-an-A-board-470x705.jpg 470w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/Promote-your-business-with-an-A-board.jpg 530w\" data-sizes=\"(max-width: 320px) 100vw, 320px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 320px; --smush-placeholder-aspect-ratio: 320\/480;\" \/><\/p>\n<h2>I have my target audience, now what?<\/h2>\n<p>Now you know why you need to target your marketing efforts, how to profile your most profitable avatars and how to implement that information to improve your business. Use our free resources like our <a href=\"https:\/\/www.nettl.com\/ie\/do-i-need-a-marketing-plan\/\">Guide to Creating Successful Marketing Campaigns<\/a> to generate your target leads.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-krevw2ie-6ede01b2f06f8b09b4494c3afb33aef7 avia-buttonrow-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pkcge9-561d88d98aa8c0c35a0f2c60cc64d269\">\n#top #wrap_all .avia-button.av-pkcge9-561d88d98aa8c0c35a0f2c60cc64d269{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/ie\/contact\/'  class='avia-button av-pkcge9-561d88d98aa8c0c35a0f2c60cc64d269 avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue8ba' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Let\u2019s Plan Together<\/span><\/a>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-27841'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Use target audiences to improve your marketing and in turn, reduce cost, improve efficiency and increase conversion rates.<\/p>\n","protected":false},"author":171,"featured_media":27843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-27841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Target Audiences to Improve your Marketing : nettl.com<\/title>\n<meta name=\"description\" content=\"Use target audiences to improve your marketing and in turn, reduce cost, improve efficiency and increase conversion rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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