{"id":27850,"date":"2022-05-03T16:00:00","date_gmt":"2022-05-03T15:00:00","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=27850"},"modified":"2022-05-03T16:07:29","modified_gmt":"2022-05-03T15:07:29","slug":"do-i-need-a-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/do-i-need-a-marketing-plan\/","title":{"rendered":"Do I Need a Marketing Plan?"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-27850'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Do I need a marketing plan?<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 7 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A marketing plan is a strategic map intended to structure the way a business organises, executes and tracks its marketing activities. <a href=\"https:\/\/www.thebalancesmb.com\/what-is-a-marketing-plan-2295831\">A marketing plan<\/a> is an essential guide tailored to the strengths, weaknesses, threats and opportunities of any given business. Promoting and growing your business are the overall objectives of any good marketing plan, and they can help you to understand the impact of your marketing activities from the very beginning of their implementation.<\/p>\n<p>A solid marketing plan requires thought, research, and an in-depth understanding of the marketplace and your target market to ensure effort that is put into the strategy produces worthy results. As a business owner or marketing manager, you want to make sure your marketing budget is doing the most work possible. Without a strong and comprehensive marketing plan, companies can often end up shooting in the dark and attempting many different tactics without any real structure; only to be left with little success.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-27851 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-image-11396241-S-300x215.jpg\" alt=\"\" width=\"493\" height=\"353\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-image-11396241-S-300x215.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-image-11396241-S-80x57.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-image-11396241-S-260x185.jpg 260w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-image-11396241-S.jpg 500w\" data-sizes=\"(max-width: 493px) 100vw, 493px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 493px; --smush-placeholder-aspect-ratio: 493\/353;\" \/><\/p>\n<h2>6 Benefits to Having a Marketing Plan<\/h2>\n<h3>1. Coordinate marketing actions with desired outcomes<\/h3>\n<p>When deciding on the goals of your business, one of the most important aspects of a successful plan is clarity. Be as precise and specific with the objectives of the business plan as possible to avoid getting caught up in an irresolute set of goals that don\u2019t each have a chain of planning and actions.<\/p>\n<p>Without an exact target, you can\u2019t know exactly what each planned activity is supposed to achieve. Focus on what the main goals are for the business. Strive to make them as realistic as possible and create a plan that can tangibly achieve these goals.<\/p>\n<h3>2. Create consistency and accountability<\/h3>\n<p>Marketing teams vary in size, capacity and dynamic. Sometimes a company\u2019s marketing is handled solely by one person, and some companies may not have any employees dedicated to marketing at all. On the other hand, there are companies with huge marketing departments \u2013 and huge budgets.<\/p>\n<p>Either way, all marketing teams are working towards the same goals and all members are working from the same instructions to achieve one common result. Without a plan, the efforts can become disjointed and ineffective. Use a plan to divide efforts of a larger marketing team in an impactful way into subsections such as social media, print, and email marketing, for example.<\/p>\n<h3>3. Cost efficiency<\/h3>\n<p>All businesses have a set marketing budget, and if they don\u2019t they absolutely should. Create a plan to allow your business to prioritise what brings in the best results, and place importance on activities that can\u2019t be neglected. This allows for new or riskier ideas to be factored into a plan.<\/p>\n<p>Plan and budget accordingly in order to clearly see the results of your inputs and measure successes against cost. Use previous marketing plans to create new ones; comparison is key. Consider what works, what is reliably attracting income and what might be worth adding to the marketing mix. With no plan, there can\u2019t be effective budgeting, and money can end up being spent on dead ends.<\/p>\n<h3>4. Contribute to a motivated and proactive team<\/h3>\n<p>Coordinate a plan to force proactivity and continuous creative thinking. Without a plan, efforts can often be reactive to problems as they occur instead of active improvements and suggestions.<\/p>\n<p>Plans can also create urgency. Give deadlines and expectations to yourself and your team, such as 5 new ideas every week. Once a sturdy plan is put in place, there is less time spent brainstorming and considering options, and more time spent implementing a plan that has been carefully curated already.<\/p>\n<h3>5. Allow results to be measured against actions<\/h3>\n<p>Most businesses have multiple objectives, some of which may not necessarily be connected. There can be ambiguity around what approaches to take without a clear guide that has been crafted based on precedence.<\/p>\n<p>A plan serves as a benchmark or a target; it allows for a team to compare results of certain campaigns to the effort, time and budget that went into that activity. This information is priceless and will continue to become more helpful the longer they are executed and analysed. Monitor your marketing plan against the goals that were established from the start, and make sure the plan doesn\u2019t veer away from those original goals.<\/p>\n<h3>6. Make a better business for your existing customers<\/h3>\n<p>Marketing isn\u2019t always about customer acquisition and profit. Making a powerful marketing plan can also provide valuable insight in how to nurture current client relationships.<\/p>\n<p>Understand what your target marketing demands from your marketing activities, and remember that you cannot fix what you don\u2019t understand. Include customer communication in your marketing efforts to ensure that you\u2019re cross-selling and upselling to clients that have already been won. Building trust and obtaining loyalty is crucial to creating and upkeeping a great brand image.<\/p>\n<h2>So now I know what a Marketing Plan is, but do I need one?<\/h2>\n<p>The answer is yes. Regardless of the size or nature of your business, <a href=\"https:\/\/www.businesswest.co.uk\/blog\/why-your-business-needs-marketing-plan\">you will need to conduct some variation of marketing; no matter how small.<\/a> Plan your marketing activities to not only increase the effectiveness of them, but also to allow you to delegate to employees and manage budget.<\/p>\n<p>The difference between major corporate marketing strategies and small business marketing is really only budget, capacity and manpower. Marketing plans change drastically as a business grow, and everywhere starts small. Understanding your realistic capabilities alongside your expectations is crucial to being clever with your investments.<\/p>\n<p>The internet and social media has made it more possible for smaller businesses to compete in the marketing space, and budget is no longer a reason to not have reachable and maintainable goals. Depending on the capacity and in-house capabilities of a business, marketing activities can be outsourced or placed upon one person or a small team.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-27853 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-vector-110819976-S-300x169.jpg\" alt=\"\" width=\"492\" height=\"277\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-vector-110819976-S-300x169.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-vector-110819976-S-80x45.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-vector-110819976-S.jpg 500w\" data-sizes=\"(max-width: 492px) 100vw, 492px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 492px; --smush-placeholder-aspect-ratio: 492\/277;\" \/><\/p>\n<h2>How to Carry Out a Successful Marketing Plan:<\/h2>\n<h3>1. Curate all the necessary research<\/h3>\n<p><a href=\"https:\/\/www.nettl.com\/ie\/target-markets-improve-marketing\/\">Conduct research on your target market<\/a> and make sure you fully understand the marketplace in order to make your plan as impactful as possible.<\/p>\n<h3>2. Conduct a S.W.O.T. analysis<\/h3>\n<p>Analyse your business with its strengths, weaknesses, opportunities and threats in mind. Consider this like your marketing audit, you are trying to understand where you are now in the marketplace, where you want to be, and this will provide you with some clarity on what you need to do to get there. Use this <a href=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/SWOT-Template.pdf\">free Nettl PDF to create your own S.W.O.T. analysis!<\/a><\/p>\n<h3>3. Clearly establish a list of goals<\/h3>\n<p>Your research will hopefully lead you to a clear understanding of what you want to achieve. Be realistic about these goals, as some may have smaller goals within a larger objective.<\/p>\n<p>Once you know what you want to achieve, decide what kind of timeframe you can tangibly maintain these goals in. Divide up your goals into the time they will take, some objectives will be long term results that will be ongoing for years at a time. There will also be marketing activities that can be executed and achieved in days or weeks.<\/p>\n<h3>4. Consider a budget that aligns with expectations<\/h3>\n<p>Now you know what you want to achieve, decide how much monetary input you can allow towards reaching these goals.<\/p>\n<p>Consider extra costs to make sure you don\u2019t stretch your budget too thin, or you could end up pouring money into an action that never comes to its intended fruition. Being reasonable will make sure that you prioritise what is most important in getting the desired results.<\/p>\n<h3>5. Create an executive business summary<\/h3>\n<p>Your executive business summary needs to be written last to capture all of the actions taken thus far in curating a marketing plan that is built for success.<\/p>\n<p>The executive business summary then go at the beginning of your marketing plan to synopsise the entirety of the roadmap.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-27852 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-image-238088764-S-300x200.jpg\" alt=\"\" width=\"494\" height=\"329\" data-srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-image-238088764-S-300x200.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-image-238088764-S-80x53.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/04\/stock-image-238088764-S.jpg 499w\" data-sizes=\"(max-width: 494px) 100vw, 494px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 494px; --smush-placeholder-aspect-ratio: 494\/329;\" \/><\/p>\n<p><a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\">Nettl Studios offer free consultations on marketing services<\/a> to decipher what marketing mix would best suit your company and make the most out of your resources. Take action on a marketing plan now, no matter how small; they all started somewhere!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-krevw2ie-6ede01b2f06f8b09b4494c3afb33aef7 avia-buttonrow-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrsb6y-dab3a94985ed6d01d4e397faadb68895\">\n#top #wrap_all .avia-button.av-jrsb6y-dab3a94985ed6d01d4e397faadb68895{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/ie\/contact\/'  class='avia-button av-jrsb6y-dab3a94985ed6d01d4e397faadb68895 avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue8ba' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Let\u2019s Plan Together<\/span><\/a>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-27850'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Create a strategic map to structure the way your business organises, executes and tracks its marketing activities.<\/p>\n","protected":false},"author":173,"featured_media":27852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-27850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do I Need a Marketing Plan? 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