{"id":28316,"date":"2022-10-20T07:24:14","date_gmt":"2022-10-20T06:24:14","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=28316"},"modified":"2022-10-21T16:06:20","modified_gmt":"2022-10-21T15:06:20","slug":"cyber-social","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/cyber-social\/","title":{"rendered":"Cyber Social"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-33766e5419160d5bcce2d4dda578177c\">\n.avia-section.av-m6p6uk1-33766e5419160d5bcce2d4dda578177c{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2022\/10\/Cyber-Social-Background-Medium.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-33766e5419160d5bcce2d4dda578177c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  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itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/10\/Cyber-Social-Logo-450.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28316'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-928a422fcd21476790a7aa802c2810e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Cyber Season Social Media Marketing<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-338fd8130a78710f65e35445659ad64d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>It&#8217;s coming<\/h2>\n<p>The cyber holiday shopping season has become an undeniable part of our commerce calendar.<\/p>\n<p>Black Friday, Cyber Monday, and beyond. Whether a tech giant or a budding boutique business, customers expect a deal.<\/p>\n<p>And there\u2019ll be plenty of bargain-hungry customers hunting for sales.<\/p>\n<p>In fact, UK consumers <a href=\"https:\/\/www.salecycle.com\/blog\/featured\/11-black-friday-and-cyber-monday-online-retail-stats\/\" target=\"_blank\" rel=\"noopener\">spent \u00a39.42 billion<\/a> over Black Friday weekend in 2021. Online sales accounted for over 61%.<\/p>\n<p>For this post, we\u2019re gonna assume you know all about Black Friday and Cyber Monday.<\/p>\n<p>But if you do fancy diving into the detail, you can!<\/p>\n<p>Check key dates, get marketing tips, and explore a little history, on our <a href=\"https:\/\/www.nettl.com\/uk\/cyber-sensation\/\" target=\"_blank\" rel=\"noopener\">Cyber Sensation<\/a> post.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-37b3b8661620a71580fb85a689ae8b42\">\n.avia-image-container.av-h2771v5-37b3b8661620a71580fb85a689ae8b42 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-37b3b8661620a71580fb85a689ae8b42 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-37b3b8661620a71580fb85a689ae8b42 av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/10\/trolley-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-44euyll-d7dfd6695b67326a31c65b85189b10d2\">\n#top .hr.hr-invisible.av-44euyll-d7dfd6695b67326a31c65b85189b10d2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-44euyll-d7dfd6695b67326a31c65b85189b10d2 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l9ecfah5-352a3e0ee94589ec8a74881808f6259f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>But why use social media?<\/h3>\n<ul>\n<li><em><strong>It\u2019s \u2018free\u2019 (if you aren\u2019t paying for ads)<\/strong><\/em><\/li>\n<li><em><strong>It can be affordable and very targeted (if you are paying)<\/strong><\/em><\/li>\n<li><em><strong>It\u2019s instant<\/strong><\/em><\/li>\n<li><em><strong>Potential reach is massive<\/strong><\/em><\/li>\n<li><em><strong>You can plan ahead<\/strong><\/em><\/li>\n<li><em><strong>It\u2019s effective&#8230;<\/strong><\/em><\/li>\n<\/ul>\n<p>In fact, <em><strong>more than 50% of revenue across 14 major industries <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/social-selling-statistics\" target=\"_blank\" rel=\"noopener\">is generated by social sales<\/a><\/strong><\/em>.<\/p>\n<p>But everyone knows this. You won\u2019t be alone in your efforts to be heard.<\/p>\n<p>So how can your brand command attention during the most sales-frenzied time of year?<\/p>\n<p>Here are <strong>10 top social media examples<\/strong> to inspire you this season.<\/p>\n<p>Plus <strong>7 tips<\/strong> to help sharpen your strategy.<\/p>\n<p>Let&#8217;s get started.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3jke2kp-f54c8a7c3cfacd3062c584613c0c5f3e\">\n#top .hr.hr-invisible.av-3jke2kp-f54c8a7c3cfacd3062c584613c0c5f3e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3jke2kp-f54c8a7c3cfacd3062c584613c0c5f3e hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2yrcmeh-4b87b1003191fd09195c041a20a0acf7\">\n.avia-image-container.av-2yrcmeh-4b87b1003191fd09195c041a20a0acf7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2yrcmeh-4b87b1003191fd09195c041a20a0acf7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2yrcmeh-4b87b1003191fd09195c041a20a0acf7 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/10\/start-doing-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-18  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9fnavht-f182b29d6ee6da46d58bd5770938584a\">\n.avia-section.av-l9fnavht-f182b29d6ee6da46d58bd5770938584a{\nbackground-color:#fafafa;\nbackground-image:unset;\n}\n<\/style>\n<div id='getcute'  class='avia-section av-l9fnavht-f182b29d6ee6da46d58bd5770938584a main_color avia-section-default avia-no-border-styling  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28316'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ojjf5l5-9b86289c5a8946e6716bb1a0bd2d7bf5\">\n.flex_column.av-ojjf5l5-9b86289c5a8946e6716bb1a0bd2d7bf5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ojjf5l5-9b86289c5a8946e6716bb1a0bd2d7bf5 av_one_fifth  avia-builder-el-20  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7rxizt-9d6e2c2cf111fc460a38ecc0edc65faf\">\n.flex_column.av-o7rxizt-9d6e2c2cf111fc460a38ecc0edc65faf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o7rxizt-9d6e2c2cf111fc460a38ecc0edc65faf av_three_fifth  avia-builder-el-21  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-nmdgh1l-8c4922975cb9454424513522103cb7da '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Get cute<\/h3>\n<p>Want to boost engagement rates on social? Post pictures of cute cats and dogs.<\/p>\n<p>You can snigger but that&#8217;s the cold hard truth.<\/p>\n<p>As it happens, it&#8217;s not unusual to see brands get <a href=\"https:\/\/www.newswhip.com\/2016\/05\/instagram-pets-brands-engagement\/\" target=\"_blank\" rel=\"noopener\">up to 295% more comments<\/a> on posts that feature pets.<\/p>\n<p><em>&#8220;Here boy!&#8221;\u00a0<\/em><\/p>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29siifd-92cf4dbb15a014591fbb88b822800e3c\">\n.flex_column.av-29siifd-92cf4dbb15a014591fbb88b822800e3c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-29siifd-92cf4dbb15a014591fbb88b822800e3c av_one_fifth  avia-builder-el-24  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='comps'  class='avia-section av-l9fnfs4q-79752b0d5544739ded6474d0595c633a main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28316'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m5cbwnd-260bdf4a71afe42f7676279d6bcb735b\">\n.flex_column.av-m5cbwnd-260bdf4a71afe42f7676279d6bcb735b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m5cbwnd-260bdf4a71afe42f7676279d6bcb735b av_one_fifth  avia-builder-el-26  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lq233d5-8a3369a515805c0742bbfd7689dbe4b8\">\n.flex_column.av-lq233d5-8a3369a515805c0742bbfd7689dbe4b8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-lq233d5-8a3369a515805c0742bbfd7689dbe4b8 av_three_fifth  avia-builder-el-27  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-ldpa5bd-21bb7231b8904e69a7597ec4fb22b0c4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Competitions<\/h3>\n<p>Asos used a very basic competition here to encourage user engagement. They also used a brand-heavy image which would\u2019ve received an incredible amount of impressions.<\/p>\n<p>Missguided keeps the momentum and energy high with a winner every 30 minutes.<\/p>\n<\/div><\/section><br \/>\n<br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jstsfxl-c65fa17f1b413b57d3cf23602eaab609\">\n.flex_column.av-jstsfxl-c65fa17f1b413b57d3cf23602eaab609{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jstsfxl-c65fa17f1b413b57d3cf23602eaab609 av_one_fifth  avia-builder-el-31  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9fnf6vx-482e0bcc967a5bf3cc01a5eaa60c3af9\">\n.avia-section.av-l9fnf6vx-482e0bcc967a5bf3cc01a5eaa60c3af9{\nbackground-color:#fafafa;\nbackground-image:unset;\n}\n<\/style>\n<div id='money'  class='avia-section av-l9fnf6vx-482e0bcc967a5bf3cc01a5eaa60c3af9 main_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28316'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-je8yu6h-eb20838fecfe075dedd4f9c5f8caa792\">\n.flex_column.av-je8yu6h-eb20838fecfe075dedd4f9c5f8caa792{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-je8yu6h-eb20838fecfe075dedd4f9c5f8caa792 av_one_fifth  avia-builder-el-33  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j58yqrt-580ba87415fbf98800406af7122d3766\">\n.flex_column.av-j58yqrt-580ba87415fbf98800406af7122d3766{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-j58yqrt-580ba87415fbf98800406af7122d3766 av_three_fifth  avia-builder-el-34  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-iodzbjd-743fcf890cb9e72a4434753a9ef29189 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>It&#8217;s not about the money<\/h3>\n<p>We just wanna make the world dance. Forget about the price tag. Alright Jessie J, we hear ya.<\/p>\n<p>Turns out some brands use holiday sales to do good deeds.<\/p>\n<p>Whilst garnering a whole heap of positive PR of course!<\/p>\n<p>Not that we&#8217;re being cynical, it&#8217;s no doubt all about the love.<\/p>\n<\/div><\/section><br \/>\n<br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hdvujm1-4315bd689d536d1c2301a228744422d1\">\n.flex_column.av-hdvujm1-4315bd689d536d1c2301a228744422d1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-hdvujm1-4315bd689d536d1c2301a228744422d1 av_one_fifth  avia-builder-el-38  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='hero'  class='avia-section av-l9fnhia6-2a771cc343bc5c4f331dac587be40454 main_color avia-section-default avia-no-border-styling  avia-builder-el-39  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28316'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p0wi3t-03b7d930f982c39482bf62ba6e50463b\">\n.flex_column.av-1p0wi3t-03b7d930f982c39482bf62ba6e50463b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1p0wi3t-03b7d930f982c39482bf62ba6e50463b av_one_fifth  avia-builder-el-40  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gfaqq7d-012496db70542be8e57aa3daf5619974\">\n.flex_column.av-gfaqq7d-012496db70542be8e57aa3daf5619974{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gfaqq7d-012496db70542be8e57aa3daf5619974 av_three_fifth  avia-builder-el-41  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-fztgzzd-641042348db2a26d46011f7d70eb742c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Make the product the hero<\/h3>\n<p>You can&#8217;t beat well-styled professional product photography. It&#8217;s not terribly innovative, but it is effective. And there is still plenty of room for creativity.<\/p>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f4cy92h-36a1829de51b1ae1b2b9a74eccb61ae2\">\n.flex_column.av-f4cy92h-36a1829de51b1ae1b2b9a74eccb61ae2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-f4cy92h-36a1829de51b1ae1b2b9a74eccb61ae2 av_one_fifth  avia-builder-el-44  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9fnimjr-c3f1bb8a898adaac2ff9313c08112c3f\">\n.avia-section.av-l9fnimjr-c3f1bb8a898adaac2ff9313c08112c3f{\nbackground-color:#fafafa;\nbackground-image:unset;\n}\n<\/style>\n<div id='moveit'  class='avia-section av-l9fnimjr-c3f1bb8a898adaac2ff9313c08112c3f main_color avia-section-default avia-no-border-styling  avia-builder-el-45  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28316'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eiylhft-b9f6c1c2ee57d370c1de0ffa9ee88415\">\n.flex_column.av-eiylhft-b9f6c1c2ee57d370c1de0ffa9ee88415{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eiylhft-b9f6c1c2ee57d370c1de0ffa9ee88415 av_one_fifth  avia-builder-el-46  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e2oqy6h-5a8158c99c33d7ace7f2b87550d814e7\">\n.flex_column.av-e2oqy6h-5a8158c99c33d7ace7f2b87550d814e7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-e2oqy6h-5a8158c99c33d7ace7f2b87550d814e7 av_three_fifth  avia-builder-el-47  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-do276rt-84b95f226f5d5b3975537e8fe0cfaee2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>I like to move it, move it<\/h3>\n<p>Use illustration or video to stand out. Especially if it&#8217;s not something you frequently do. The graphics don&#8217;t even have to be\u00a0 out of this world. Raw kinetic energy is what&#8217;s required in the sale season.<\/p>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-csh9tzd-e1876b72a3a84628e53545522731da68\">\n.flex_column.av-csh9tzd-e1876b72a3a84628e53545522731da68{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-csh9tzd-e1876b72a3a84628e53545522731da68 av_one_fifth  avia-builder-el-50  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='influencer'  class='avia-section av-l9fnk04w-bf82d0fc999bbbb6eede2bb679f979ec main_color avia-section-default avia-no-border-styling  avia-builder-el-51  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28316'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c3q8i15-a09cf4d249649a0a377defe24db431aa\">\n.flex_column.av-c3q8i15-a09cf4d249649a0a377defe24db431aa{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-c3q8i15-a09cf4d249649a0a377defe24db431aa av_one_fifth  avia-builder-el-52  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-blc8mi1-7f55a8186748b5549a6906540ab2b40c\">\n.flex_column.av-blc8mi1-7f55a8186748b5549a6906540ab2b40c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-blc8mi1-7f55a8186748b5549a6906540ab2b40c av_three_fifth  avia-builder-el-53  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-14np6mh-0835f01a2baf0ecb29e45fcc62433b27 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Easily influenced<\/h3>\n<p>You can&#8217;t talk about social media marketing without mentioning influencers. Combine reach and the power to affect purchasing decisions in a 2-for1 deal. Sure, not everyone can afford Kylie Jenner but they don&#8217;t need to be superstars. Find someone with similar brand values, and a following that matches your target market.<\/p>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pzu9op-ae3688183e84b3dc51a022a4a8c37659\">\n.flex_column.av-pzu9op-ae3688183e84b3dc51a022a4a8c37659{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pzu9op-ae3688183e84b3dc51a022a4a8c37659 av_one_fifth  avia-builder-el-56  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9fnnlel-e1f84e2e6e13e5b12c6e7c480ee1c0b7\">\n.avia-section.av-l9fnnlel-e1f84e2e6e13e5b12c6e7c480ee1c0b7{\nbackground-color:#fafafa;\nbackground-image:unset;\n}\n<\/style>\n<div id='buttercup'  class='avia-section av-l9fnnlel-e1f84e2e6e13e5b12c6e7c480ee1c0b7 main_color avia-section-default avia-no-border-styling  avia-builder-el-57  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28316'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cqmrppl-dec21b31f3e26ea90e315736cd841307\">\n.flex_column.av-cqmrppl-dec21b31f3e26ea90e315736cd841307{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-cqmrppl-dec21b31f3e26ea90e315736cd841307 av_one_fifth  avia-builder-el-58  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c7hswh5-9d5f7ce041699ba1bc0d1b344c9acf07\">\n.flex_column.av-c7hswh5-9d5f7ce041699ba1bc0d1b344c9acf07{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-c7hswh5-9d5f7ce041699ba1bc0d1b344c9acf07 av_three_fifth  avia-builder-el-59  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-bkkhtpl-2ba2f9a3f4c03c7cc6e565db9329dd73 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Build it up, buttercup<\/h3>\n<p>Brands that extend the sales holiday get the best results. Start by building anticipation for the big event. Maybe leaking spoilers or even the odd pre-sale flash sale. Better still, encourage newsletter signups by offering early access to deals for people who sign up for your mailing list.<\/p>\n<\/div><\/section><br \/>\n<br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9kibwo9-fc5e27a2ae7bc4e8f973e592da257a63\">\n.flex_column.av-9kibwo9-fc5e27a2ae7bc4e8f973e592da257a63{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9kibwo9-fc5e27a2ae7bc4e8f973e592da257a63 av_one_fifth  avia-builder-el-63  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='8tips'  class='avia-section av-woytop-9942774bc2f5d326d63adc282b082202 main_color avia-section-default avia-no-border-styling  avia-builder-el-64  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28316'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8jl7tt5-ef6db29be5e03410bf52635e26655f88\">\n.flex_column.av-8jl7tt5-ef6db29be5e03410bf52635e26655f88{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8jl7tt5-ef6db29be5e03410bf52635e26655f88 av_one_fifth  avia-builder-el-65  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wwyjft-81c205795ad2301e9bfb11a4fc9c8085\">\n.flex_column.av-7wwyjft-81c205795ad2301e9bfb11a4fc9c8085{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wwyjft-81c205795ad2301e9bfb11a4fc9c8085 av_three_fifth  avia-builder-el-66  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-qpdrjd-1826730422d2c2aa7dab8e809f1ce45e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>8 Tips to sharpen your social media strategy<\/h2>\n<p>If those examples weren&#8217;t enough to get you going, here are 8 tips to help you plan your Black Friday and Cyber Monday campaigns.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7bxb6g9-968486e4f9b52c9d7d7a093d57690522\">\n#top .hr.hr-invisible.av-7bxb6g9-968486e4f9b52c9d7d7a093d57690522{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7bxb6g9-968486e4f9b52c9d7d7a093d57690522 hr-invisible  avia-builder-el-68  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9p40ubt-5460630b2a748e37b63aac3a9c8ecbb9\">\n.avia-image-container.av-9p40ubt-5460630b2a748e37b63aac3a9c8ecbb9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-9p40ubt-5460630b2a748e37b63aac3a9c8ecbb9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-9p40ubt-5460630b2a748e37b63aac3a9c8ecbb9 av-styling- avia-align-  avia-builder-el-69  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/10\/strawberries-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxprqh-7bf1b7e227780b7d95d0288aa38411d0\">\n#top .hr.hr-invisible.av-kxprqh-7bf1b7e227780b7d95d0288aa38411d0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kxprqh-7bf1b7e227780b7d95d0288aa38411d0 hr-invisible  avia-builder-el-70  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-6t8h7pl-d67dcdf1d49480b4d752c6ceff4e3598 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ld96mh-d2962f563566b4688812c254217f10ba\">\n.av_font_icon.av-ld96mh-d2962f563566b4688812c254217f10ba{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ld96mh-d2962f563566b4688812c254217f10ba .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ld96mh-d2962f563566b4688812c254217f10ba avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue883' data-av_iconfont='fontawesome' ><\/span><\/span> #1 Pinned post<\/h3>\n<p>Most social media platforms allow you to pin a post to the top of your profile. Make sure you use this to your advantage come Black Friday, to prioritise deal-related info.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36gbh0p-4d0e35926cf6e982f8b006678aa3ddb3\">\n.av_font_icon.av-36gbh0p-4d0e35926cf6e982f8b006678aa3ddb3{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-36gbh0p-4d0e35926cf6e982f8b006678aa3ddb3 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-36gbh0p-4d0e35926cf6e982f8b006678aa3ddb3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Encourage engagement<\/h3>\n<p>Posts with more user activity are more likely to be shown to other users. You can use competitions, questions, and polls in the build-up to the season to encourage engagement.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lrsx1l-251516effeb8944055ad23a3d2530ca3\">\n.av_font_icon.av-2lrsx1l-251516effeb8944055ad23a3d2530ca3{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2lrsx1l-251516effeb8944055ad23a3d2530ca3 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2lrsx1l-251516effeb8944055ad23a3d2530ca3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf09d' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #3 More than money<\/h3>\n<p>How about mixing up your Black Friday deals a little, with value-added extras? Delivery and return specials, free wrapping, or exclusive availability. Or doing something to support a good cause.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1z8b3ih-0872588789b4e059c6f1ce32338456fd\">\n.av_font_icon.av-1z8b3ih-0872588789b4e059c6f1ce32338456fd{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1z8b3ih-0872588789b4e059c6f1ce32338456fd .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1z8b3ih-0872588789b4e059c6f1ce32338456fd avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d3' data-av_iconfont='fontawesome' ><\/span><\/span> #4 Service on standby<\/h3>\n<p>Your customer service team needs to be on point &#8211; It promises a busy time and there could be lots of questions. Get your team up to speed and ready to respond to all the extra requests, mentions, and comments that you\u2019ll need to acknowledge.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1h8s1zd-20f5c637501b5fb7a5541411d590fd11\">\n.av_font_icon.av-1h8s1zd-20f5c637501b5fb7a5541411d590fd11{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1h8s1zd-20f5c637501b5fb7a5541411d590fd11 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1h8s1zd-20f5c637501b5fb7a5541411d590fd11 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello' ><\/span><\/span> #5 Be prepared<\/h3>\n<p>Schedule in advance. You\u2019ll hopefully be swamped in customer engagement come showtime. And so it makes sense to plan and organise as much scheduled content as possible, ahead of time.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13e3dop-67ab1329d33386787b6a43de49708eb5\">\n.av_font_icon.av-13e3dop-67ab1329d33386787b6a43de49708eb5{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-13e3dop-67ab1329d33386787b6a43de49708eb5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-13e3dop-67ab1329d33386787b6a43de49708eb5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello' ><\/span><\/span> #6 Can I write?<\/h3>\n<p>Websites typically see spikes in traffic as well as sales. Try to make the most of these opportunities by capturing data for emails or remarketing. Encourage people to sign up for your mailing list. Offer early access to deals, or delivery perks, for people who sign up.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qnjbk9-69a2f751c6178ff988c10577caead514\">\n.av_font_icon.av-qnjbk9-69a2f751c6178ff988c10577caead514{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-qnjbk9-69a2f751c6178ff988c10577caead514 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-qnjbk9-69a2f751c6178ff988c10577caead514 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf198' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #7 Hashtag party<\/h3>\n<p>Yes, yes, it\u2019s an obvious one. But vitally important. People use them to search. Not just #blackfriday and #cybermonday but also any product or campaign names. It will help your stuff get found.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32rddmx-2e1d92a8e1013494f60074b64e296ea1\">\n#top .hr.hr-invisible.av-32rddmx-2e1d92a8e1013494f60074b64e296ea1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-32rddmx-2e1d92a8e1013494f60074b64e296ea1 hr-invisible  avia-builder-el-79  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9fo4woe-3a7c8513cb6f3c84d6be4e1958fc393e\">\n.avia-image-container.av-l9fo4woe-3a7c8513cb6f3c84d6be4e1958fc393e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l9fo4woe-3a7c8513cb6f3c84d6be4e1958fc393e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l9fo4woe-3a7c8513cb6f3c84d6be4e1958fc393e av-styling- avia-align-  avia-builder-el-80  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/10\/slide-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2l56g21-e6390f7785a89c3a13852675cf081e32\">\n#top .hr.hr-invisible.av-2l56g21-e6390f7785a89c3a13852675cf081e32{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2l56g21-e6390f7785a89c3a13852675cf081e32 hr-invisible  avia-builder-el-81  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-20wuvqh-a2421d84a4923efbaca9f92ecadb5cfc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Here to help<\/h2>\n<p>It can be a frantic time of year for online traders. But we&#8217;re here to help.<\/p>\n<p>Do you need a hand with building your website or help to get it found?<\/p>\n<p>How about fresh new content for your landing pages or social media?<\/p>\n<p>Need to create a buzz with a creative combination of traditional and digital marketing?<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" target=\"_blank\" rel=\"noopener\">Let&#8217;s get a date in the diary<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1r93lah-438daaf2743e21ec30db3bbc084378aa\">\n#top .hr.hr-invisible.av-1r93lah-438daaf2743e21ec30db3bbc084378aa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1r93lah-438daaf2743e21ec30db3bbc084378aa hr-invisible  avia-builder-el-83  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-1a7sz1l-b7c44cb7fd041d1fd6971c4e5d2038da-wrap avia-button-center  avia-builder-el-84  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-1a7sz1l-b7c44cb7fd041d1fd6971c4e5d2038da av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-im4ieh-552ee5dc4b358edb00506babc3f2693a\">\n.flex_column.av-im4ieh-552ee5dc4b358edb00506babc3f2693a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-im4ieh-552ee5dc4b358edb00506babc3f2693a av_one_fifth  avia-builder-el-85  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_10'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28316'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Packed with examples and tips to help you promote your brand on social media during the most chaotic digital marketing season of the year<\/p>\n","protected":false},"author":166,"featured_media":28319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-28316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized"],"yoast_head":"<!-- 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