{"id":28749,"date":"2023-03-20T17:18:33","date_gmt":"2023-03-20T17:18:33","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=28749"},"modified":"2023-03-21T09:09:31","modified_gmt":"2023-03-21T09:09:31","slug":"reputation","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/reputation\/","title":{"rendered":"Online Reputation Management"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-638ba4955243e863d617a8eb6543f5bd\">\n.avia-section.av-m6p6uk1-638ba4955243e863d617a8eb6543f5bd{\nbackground-color:#1f4b46;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2023\/03\/Reputation-repeat-200.gif);\nbackground-repeat:repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-638ba4955243e863d617a8eb6543f5bd main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/03\/Reputation-logo-550.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-50-1ac883bdc9d679078d4b9f7e2edb7279 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28749'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-49-6eb984256b47aa4dfae9740c713c0c72\">\n.flex_column.av-jp009ut1-49-6eb984256b47aa4dfae9740c713c0c72{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-49-6eb984256b47aa4dfae9740c713c0c72 av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-48-252f48f87ef32fed76aab8c74403fa09\">\n.flex_column.av-28z32gh-48-252f48f87ef32fed76aab8c74403fa09{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-48-252f48f87ef32fed76aab8c74403fa09 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-47-6cbc8c58c723529cae25194de26ccbac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Online Reputation Management<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-46-89b1082fa4884ee7ca8febb41aa3b2fa\">\n.av_font_icon.av-v4g6ak-46-89b1082fa4884ee7ca8febb41aa3b2fa .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-46-89b1082fa4884ee7ca8febb41aa3b2fa avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-45-4146123603481549dddb3fcadd9dba83\">\n#top .hr.hr-invisible.av-jp00gvdr-45-4146123603481549dddb3fcadd9dba83{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-45-4146123603481549dddb3fcadd9dba83 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-42-9108422ac5fd70d87ff72c0233b0b7ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Your reputation precedes you<\/h2>\n<p>It seems a little unfair to be judged before someone has even met you.<\/p>\n<p>But that\u2019s exactly what happens in business. Your online reputation precedes you.<\/p>\n<p>And because first impressions count, it can be the difference between success and failure.<\/p>\n<p>So it\u2019s worth regularly investing a little time in making yours the best it can be.<\/p>\n<p>We\u2019re here to help. So in this article, we\u2019ll explore the following:<\/p>\n<ul>\n<li><em><strong>Why do recommendations matter?<\/strong><\/em><\/li>\n<li><em><strong>What is online reputation management?<\/strong><\/em><\/li>\n<li><em><strong>Why influencers matter to you (whatever your business)<\/strong><\/em><\/li>\n<li><em><strong>&#038; What steps we can take to improve our online reputation<\/strong><\/em><\/li>\n<\/ul>\n<p>Let\u2019s get started.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-41-4a7a4fed44eb422d4cd155cd3eb101c4\">\n#top .hr.hr-invisible.av-jp00gvdr-41-4a7a4fed44eb422d4cd155cd3eb101c4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-41-4a7a4fed44eb422d4cd155cd3eb101c4 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-3b601f09c1d872fb9705c7db9eed5ce7\">\n.avia-image-container.av-h2771v5-3b601f09c1d872fb9705c7db9eed5ce7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-3b601f09c1d872fb9705c7db9eed5ce7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-3b601f09c1d872fb9705c7db9eed5ce7 av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/03\/food-critic-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-39-647703205328276cd33998d3e84f800a\">\n#top .hr.hr-invisible.av-jp00gvdr-39-647703205328276cd33998d3e84f800a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-39-647703205328276cd33998d3e84f800a hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-40-7d0efbded04f13528047559e7d252083 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Everyone\u2019s a critic<\/h2>\n<p>In business, your reputation is everything.<\/p>\n<p>In fact, Warren Buffet once famously said <em>\u201cIf you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.\u201d<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-37-55936a6828937b3aebd6dd3df07d5a7f\">\n#top .hr.hr-invisible.av-jp00gvdr-37-55936a6828937b3aebd6dd3df07d5a7f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-37-55936a6828937b3aebd6dd3df07d5a7f hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfcduxp9-888e8f7343ff585cdeab179ba2fd0ad3\">\n.avia-image-container.av-lfcduxp9-888e8f7343ff585cdeab179ba2fd0ad3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfcduxp9-888e8f7343ff585cdeab179ba2fd0ad3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfcduxp9-888e8f7343ff585cdeab179ba2fd0ad3 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/03\/REPUTATION-buffet-900.gif\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dym87h4-3a48baf1dc3c897218bd3da9e2678518\">\n#top .hr.hr-invisible.av-dym87h4-3a48baf1dc3c897218bd3da9e2678518{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-dym87h4-3a48baf1dc3c897218bd3da9e2678518 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfc9jedy-ebaaa2a751dde43731d6cf1c5d51c3c4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It\u2019s perhaps always been this way in the marketplace. But it\u2019s even more magnified today.<\/p>\n<p>It\u2019s just so much easier to find opinions than it was before. For example&#8230;<\/p>\n<h2>Anyone know a good [\u2026]?<\/h2>\n<p>Imagine It\u2019s 1992 and you\u2019re looking for a reliable roofer.<\/p>\n<p>You find some businesses in the YellowPages and someone who has left their card on the noticeboard in the Chinese.<\/p>\n<p>But it\u2019s Tyler McSlate &#038; Son, a recommendation from friends, who gets the business.<\/p>\n<p>Why? Easy. They came recommended.<\/p>\n<p>Fast forward 30 years and you need a reliable roofer again.<\/p>\n<p>(Not having much luck with this roofing malarkey are you?)<\/p>\n<p>Unfortunately Jack\u2019s retired and his son now mines cryptocurrency.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dlwol2w-54a6b76ce5c3781a2e8bc4790e199872\">\n#top .hr.hr-invisible.av-dlwol2w-54a6b76ce5c3781a2e8bc4790e199872{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-dlwol2w-54a6b76ce5c3781a2e8bc4790e199872 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-38-395a8edec4784f7a18034d910b4c14f4\">\n.avia-image-container.av-h2771v5-38-395a8edec4784f7a18034d910b4c14f4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-38-395a8edec4784f7a18034d910b4c14f4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-38-395a8edec4784f7a18034d910b4c14f4 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/03\/water-leak-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-35-1bedf06767cc2add26cba27ea37673f2\">\n#top .hr.hr-invisible.av-jp00gvdr-35-1bedf06767cc2add26cba27ea37673f2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-35-1bedf06767cc2add26cba27ea37673f2 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-36-87f0fee7c382593f34aed8cee8549243 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So where do you look?<\/h2>\n<p>Having had some luck at the Chinese previously, you ask the Deliveroo guy.<\/p>\n<p>But he just shrugs so you head to Google. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">Most people do<\/a>.<\/p>\n<p>You hit the jackpot! Dozens of businesses, most with reviews. Some with plenty of good ones.<\/p>\n<p>Turns out in many cases this is just as influential as those recommendations from mates down the pub.<\/p>\n<p>In fact, <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2017\/\" target=\"_blank\" rel=\"noopener\">85% of consumers<\/a> give online reviews the same weight as word-of-mouth.<\/p>\n<p>And what about Facebook? You could also ask for recommendations there. They even have a <a href=\"https:\/\/about.fb.com\/news\/2018\/08\/helping-people-connect-with-local-businesses\/\" target=\"_blank\" rel=\"noopener\">dedicated feature<\/a> for it.<\/p>\n<p>Plus there are review-based websites.<\/p>\n<p>So you can see it&#8217;s easier than ever to find out what people think.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-clv06yg-245cf29f322d7d6ec585cd9998985226\">\n#top .hr.hr-invisible.av-clv06yg-245cf29f322d7d6ec585cd9998985226{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-clv06yg-245cf29f322d7d6ec585cd9998985226 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfcelbu3-180deda7580fead632e7509a539e65f9\">\n.avia-image-container.av-lfcelbu3-180deda7580fead632e7509a539e65f9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfcelbu3-180deda7580fead632e7509a539e65f9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfcelbu3-180deda7580fead632e7509a539e65f9 av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/03\/book-review-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c1wzfeg-7a2f1d2773b4407d35be023c4a39119b\">\n#top .hr.hr-invisible.av-c1wzfeg-7a2f1d2773b4407d35be023c4a39119b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-c1wzfeg-7a2f1d2773b4407d35be023c4a39119b hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfc9x3ay-efd7e092ca7df623fe2fa3867d8552a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Not just for trades<\/h2>\n<p>This modern-day marvel isn\u2019t limited to trades of course. Although with TV shows about rogue traders, it\u2019s easy to see why it\u2019s a perfect fit.<\/p>\n<p>But in fact, we use reviews and recommendations to shop for products, choose places to stay, and even sort movie night.<\/p>\n<p>As a result, word of mouth, aka recommendations, remains the most powerful way to raise brand awareness, influence customers, and win business.<\/p>\n<p>Why is that? Because a recommendation cuts through the mental clutter usually required to decide whether you trust that business enough.<\/p>\n<p>Our brains are lazy. This is due diligence already done. A shortcut to the solution. Reduced cognitive load.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-botx9ko-f0779b8166378e95f9908f3d7bdaf8c6\">\n#top .hr.hr-invisible.av-botx9ko-f0779b8166378e95f9908f3d7bdaf8c6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-botx9ko-f0779b8166378e95f9908f3d7bdaf8c6 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfcfsujp-c7d92624eb4aae40ff7789d1517cc92c\">\n.avia-image-container.av-lfcfsujp-c7d92624eb4aae40ff7789d1517cc92c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfcfsujp-c7d92624eb4aae40ff7789d1517cc92c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfcfsujp-c7d92624eb4aae40ff7789d1517cc92c av-styling- avia-align-  avia-builder-el-29  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/03\/hooked-on-social-media-influencers-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bcdhkqg-024d9f10c2b184760914b80509d948e2\">\n#top .hr.hr-invisible.av-bcdhkqg-024d9f10c2b184760914b80509d948e2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-bcdhkqg-024d9f10c2b184760914b80509d948e2 hr-invisible  avia-builder-el-30  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfc9zu82-28f7479b34643cfb5143d9be1e7896de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Why are reviews and recommendations so powerful?<\/h2>\n<p>People are more likely to trust recommendations from others, especially if they think the people making the recommendation are like them, or in a similar situation.<\/p>\n<p>This is especially true if those recommendations come from friends or family, who we have strong emotional connections with. These emotional connections can increase our trust in the recommendation and make us more likely to follow through with a purchase.<\/p>\n<h2>Influencers<\/h2>\n<p>People are more likely to trust recommendations from those they perceive as experts in a particular area.<\/p>\n<p>For example, when a famous chef recommends a restaurant. Or when a sommelier suggests a wine.<\/p>\n<p>If that person happens to be famous or has a big following, then look out!<\/p>\n<p>Even if we don&#8217;t personally know the celebrity, we might still feel like we have a connection to them, or admire their accomplishments.<\/p>\n<p>This makes us even more likely to follow their endorsements.<\/p>\n<p>If you\u2019re interested in this, check out our <a href=\"https:\/\/www.nettl.com\/ie\/seo-and-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">SEO webinar on influencers<\/a>.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lfi0y2yf-5f706392ee235b11ea22a7fcde3aaeea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock tipsbox_de'  itemprop=\"text\" ><p>Fun story: Apparently Hulk Hogan had the chance of putting his name to the George Foreman grill but he missed the call from his agent, who instead gave it to the former heavyweight boxer.<\/p>\n<p>The grill is rumoured to have made George Foreman $200 million. Burn.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-awntmvs-2f57885e602267977472eac498fc6483\">\n#top .hr.hr-invisible.av-awntmvs-2f57885e602267977472eac498fc6483{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-awntmvs-2f57885e602267977472eac498fc6483 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfceoyqw-1f0ec55e62d2a5a9b171cc8c93899bf2\">\n.avia-image-container.av-lfceoyqw-1f0ec55e62d2a5a9b171cc8c93899bf2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfceoyqw-1f0ec55e62d2a5a9b171cc8c93899bf2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfceoyqw-1f0ec55e62d2a5a9b171cc8c93899bf2 av-styling- avia-align-  avia-builder-el-34  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/03\/brick-lane-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10mugew-d54aa5c57e0adc0d5a9f3bbb6f264c23\">\n#top .hr.hr-invisible.av-10mugew-d54aa5c57e0adc0d5a9f3bbb6f264c23{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-10mugew-d54aa5c57e0adc0d5a9f3bbb6f264c23 hr-invisible  avia-builder-el-35  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfca29fb-0bee8661bc1976c77ab39c8411d6356f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>More than Brick Lane than Khaby Lame<\/h2>\n<p>If you run a local business, you may be thinking all this talk about influencers doesn\u2019t relate to you.<\/p>\n<p>But that\u2019s simply not true. There are levels to this.<\/p>\n<p>If you own a local restaurant, there are plenty well-followed foodies out there desperate for a free meal and some good content.<\/p>\n<p>Even startups launching a good product can find relevant people in their area.<\/p>\n<p>Especially if the product is in food, home, lifestyle, or wellness. Or interests like music, cars, gardening, and sports.<\/p>\n<p>Granted, if you are in the business of storage or skip hire it might be harder to find a relatable topic people are passionate about.<\/p>\n<p>(That said, maybe you could hook up with a decluttering guru!)<\/p>\n<p>But even if Marie Kondo doesn\u2019t happen to live in your town, it doesn\u2019t mean you can\u2019t find influencers.<\/p>\n<p>Join networking groups and create referral campaigns as part of your marketing.<\/p>\n<p>Connect with people you know and ask for recommendations on Linkedin.<\/p>\n<p>Do a great job and your customers will happily become your brand ambassadors for you.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-z3h55k-0c5f85e0d445f313cda65ede85cad427\">\n#top .hr.hr-invisible.av-z3h55k-0c5f85e0d445f313cda65ede85cad427{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-z3h55k-0c5f85e0d445f313cda65ede85cad427 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfcfwn3g-7ab52a1e819a35c738d4bf7b038170df\">\n.avia-image-container.av-lfcfwn3g-7ab52a1e819a35c738d4bf7b038170df img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfcfwn3g-7ab52a1e819a35c738d4bf7b038170df .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfcfwn3g-7ab52a1e819a35c738d4bf7b038170df av-styling- avia-align-  avia-builder-el-38  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/03\/spider-pointing-1.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-98gaxy0-85e4b721f2523bc68ee748bffc7c7e50\">\n#top .hr.hr-invisible.av-98gaxy0-85e4b721f2523bc68ee748bffc7c7e50{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-98gaxy0-85e4b721f2523bc68ee748bffc7c7e50 hr-invisible  avia-builder-el-39  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfca3wdi-b36253cfb726e1d0201235bca1db997f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Confirmation bias<\/h2>\n<p>Finally, when we hear positive things about a product or service, it confirms our pre-existing beliefs that it is a good choice.<\/p>\n<p>We are more likely to pay attention to information that aligns with our beliefs.<\/p>\n<p>Especially if we\u2019ve secretly already decided we want to buy the thing!<\/p>\n<p>Fun fact: We often buy emotionally and later justify logically.<\/p>\n<h2>\nHow can this help my business?<\/h2>\n<p>So with all that said, it seems undeniable we\u2019d want to try positively influence the narrative.<\/p>\n<p>To manage the online content where people hear about our products and services. That\u2019s online reputation management (ORM).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9323cew-437b95af4a4e0e84a9dbcd4c9cd339d4\">\n#top .hr.hr-invisible.av-9323cew-437b95af4a4e0e84a9dbcd4c9cd339d4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-9323cew-437b95af4a4e0e84a9dbcd4c9cd339d4 hr-invisible  avia-builder-el-41  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfch1u31-f02230e2c3c2d692d209cae928e57085\">\n.avia-image-container.av-lfch1u31-f02230e2c3c2d692d209cae928e57085 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfch1u31-f02230e2c3c2d692d209cae928e57085 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfch1u31-f02230e2c3c2d692d209cae928e57085 av-styling- avia-align-  avia-builder-el-42  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/10\/online-reviews.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txpwew-d50468222925b60393cee40160a5d18b\">\n#top .hr.hr-invisible.av-txpwew-d50468222925b60393cee40160a5d18b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-txpwew-d50468222925b60393cee40160a5d18b hr-invisible  avia-builder-el-43  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfca7crw-e299f191f207fe1feb2085cbe3078406 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is online reputation management?<\/h2>\n<p>First impressions count. That often happens online. And you aren\u2019t even in the room.<\/p>\n<p>ORM is about creating, monitoring, and maintaining the perception of your brand, and your services, on the internet.<\/p>\n<p>Experts usually talk about content across 4 main channels based on the PESO model.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-32-4f3e991111f6b2da659c5735039e2b98 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<ul>\n<li>\n<div><em><strong>Paid Media<\/strong><\/em> &#8211; Any paid advertising, placements, influencers, or sponsorships<\/div>\n<\/li>\n<li>\n<div><em><strong>Earned Media<\/strong><\/em> &#8211; What others say about you on other websites or review platforms.<\/div>\n<\/li>\n<li>\n<div><em><strong>Shared Media<\/strong><\/em> &#8211; Other people\u2019s Socials. They probably should just have called it Social Media.<\/div>\n<\/li>\n<li>\n<div><em><strong>Owned Media<\/strong><\/em> &#8211; Online real estate that belongs to you. Your website, your socials, etc.<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lfcafiec-df16c3b06d1830969b5aafc5d2f603bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Across all four, there is content you control, and content you don\u2019t.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-86gb9a0-5270cb9aac1d3122b1b776eedee1ee49\">\n#top .hr.hr-invisible.av-86gb9a0-5270cb9aac1d3122b1b776eedee1ee49{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-86gb9a0-5270cb9aac1d3122b1b776eedee1ee49 hr-invisible  avia-builder-el-47  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfchc41r-fe228b3a3bd886a5bca22ac9c1406cef\">\n.avia-image-container.av-lfchc41r-fe228b3a3bd886a5bca22ac9c1406cef img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfchc41r-fe228b3a3bd886a5bca22ac9c1406cef .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfchc41r-fe228b3a3bd886a5bca22ac9c1406cef av-styling- avia-align-  avia-builder-el-48  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/03\/website-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7lcdkqg-d0d117260f5a975c769ecae655699c9e\">\n#top .hr.hr-invisible.av-7lcdkqg-d0d117260f5a975c769ecae655699c9e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7lcdkqg-d0d117260f5a975c769ecae655699c9e hr-invisible  avia-builder-el-49  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfcam590-ffbb60455aa88a8c3f74b112ef35f4be '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Your website<\/h2>\n<p>So the first step is to deal with content on real estate you own. This is low-hanging fruit, if you like. Easy pickings.<\/p>\n<p>Specifically, your own website.<\/p>\n<h3>Your website should:<\/h3>\n<ul>\n<li><em><strong>Look professional and trustworthy<\/strong><\/em><\/li>\n<li><em><strong>Be secure and up-to-date<\/strong><\/em><\/li>\n<li><em><strong>Have accurate opening hours<\/strong><\/em><\/li>\n<li><em><strong>Feature helpful user content<\/strong><\/em><\/li>\n<li><em><strong>Display testimonials &#038; case studies<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-78wybmg-b8612dec406c55aa23e49196e3df9c21\">\n#top .hr.hr-invisible.av-78wybmg-b8612dec406c55aa23e49196e3df9c21{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-78wybmg-b8612dec406c55aa23e49196e3df9c21 hr-invisible  avia-builder-el-51  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfcapr39-9813be378afad62a9d1b1a6a456390ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Third-party sites, where you can influence the content<\/h2>\n<p>OK, next, we should give some thought to websites and platforms we do not own, but where we can control the content.<\/p>\n<p>Think social media for example. We don\u2019t own Facebook, sadly, but we can control what is displayed there.<\/p>\n<p>It\u2019s the same with other third-party profiles, such as Google Business Profile (Arguably the most important).<\/p>\n<p>Or directory listings on other websites.<\/p>\n<p>You also get to influence the content on a Search Engine Results Page (SERP).<\/p>\n<p>And you have the opportunity to reply to reviews on third-party applications such as Google, Facebook, and Tripadvisor (and lots more!)<\/p>\n<p>Let\u2019s get stuck into a few tips.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-69bvxa0-f405c8dbd1c4db1bef5767b57b925bd4\">\n#top .hr.hr-invisible.av-69bvxa0-f405c8dbd1c4db1bef5767b57b925bd4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-69bvxa0-f405c8dbd1c4db1bef5767b57b925bd4 hr-invisible  avia-builder-el-53  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfchd1q8-92a4f0a8f8afd6831879e63d8dd552b1\">\n.avia-image-container.av-lfchd1q8-92a4f0a8f8afd6831879e63d8dd552b1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfchd1q8-92a4f0a8f8afd6831879e63d8dd552b1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfchd1q8-92a4f0a8f8afd6831879e63d8dd552b1 av-styling- avia-align-  avia-builder-el-54  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/10\/Social-Pics.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5lww9ug-ae62a5bf5af639f791d07c558b5fa4e2\">\n#top .hr.hr-invisible.av-5lww9ug-ae62a5bf5af639f791d07c558b5fa4e2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5lww9ug-ae62a5bf5af639f791d07c558b5fa4e2 hr-invisible  avia-builder-el-55  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfcaqism-c6b9d599d07f579f98b3fc2f62372771 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Social media<\/h2>\n<h3>Your <a href=\"http:\/\/nettl.com\/ie\/social-media\" target=\"_blank\" rel=\"noopener\">social media<\/a> should:<\/h3>\n<ul>\n<li><em><strong>Feature consistent branding across all channels<\/strong><\/em><\/li>\n<li><em><strong>Be updated frequently and consistently<\/strong><\/em><\/li>\n<li><em><strong>Respond to comments and messages<\/strong><\/em><\/li>\n<li><em><strong>Demonstrate the appropriate tone of voice<\/strong><\/em><\/li>\n<li><em><strong>Include appropriate content for the brand<\/strong><\/em><\/li>\n<\/ul>\n<p>Not cats. Unless you run a cat cafe. Then fine.<\/p>\n<p>That doesn\u2019t mean you can\u2019t show some personality by the way.<\/p>\n<p>Just keep the character on brand. And be nice.<\/p>\n<p>Be sure to follow the conversation on social media.<\/p>\n<p>Search for related @mentions, hashtags, locations, and your business name or brand.<\/p>\n<p>What\u2019s the overall sentiment? How can this be nurtured and cultivated?<\/p>\n<p><em><strong>Tip: Looking for expert help with this? Check out our <a href=\"http:\/\/nettl.com\/ie\/social-media\" target=\"_blank\" rel=\"noopener\">Social Media packages<\/a>.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5adbplk-a4f084818cfa2892a36b24e847080427\">\n#top .hr.hr-invisible.av-5adbplk-a4f084818cfa2892a36b24e847080427{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5adbplk-a4f084818cfa2892a36b24e847080427 hr-invisible  avia-builder-el-57  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18oo9p4-8c23d69d0d78d5f18fff5204cac1b20e\">\n.avia-image-container.av-18oo9p4-8c23d69d0d78d5f18fff5204cac1b20e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-18oo9p4-8c23d69d0d78d5f18fff5204cac1b20e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-18oo9p4-8c23d69d0d78d5f18fff5204cac1b20e av-styling- avia-align-  avia-builder-el-58  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/12\/GMB.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4wf8v5k-49b69dc8bd545e18bb111f3dddaca9f9\">\n#top .hr.hr-invisible.av-4wf8v5k-49b69dc8bd545e18bb111f3dddaca9f9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4wf8v5k-49b69dc8bd545e18bb111f3dddaca9f9 hr-invisible  avia-builder-el-59  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfcav2mu-93ace1d8cbd015b200bb65cf12c38803 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Google Business Profile<\/h2>\n<h3>Your Google Business Profile should<\/h3>\n<ul>\n<li><em><strong>Be fully complete<\/strong><\/em><\/li>\n<li><em><strong>Include lots of pictures<\/strong><\/em><\/li>\n<li><em><strong>Contain accurate information<\/strong><\/em><\/li>\n<li><em><strong>Be recently updated<\/strong><\/em><\/li>\n<li><em><strong>Have a healthy amount of positive reviews<\/strong><\/em><\/li>\n<\/ul>\n<p>Complete and accurate Google My Business listings get 7x more clicks than those missing information and are 70% more likely to attract location visits. <em><a href=\"https:\/\/support.google.com\/business\/thread\/13428841\/how-google-my-business-impacts-ranking?hl=en\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/em>.<\/p>\n<p>This is the same advice for other directories you may appear on.<\/p>\n<p>TripAdvisor for example, a local tourism site, industry listings, or local business forum.<\/p>\n<p><em><strong>Tip: Search for your brand to find every mention of your business out there.<\/strong><\/em><\/p>\n<p>Claim every profile and edit as much as possible.<\/p>\n<p>Where you find mentions that you cannot directly edit, get in touch with the publisher and send up-to-date information, logo, and quality photos.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g4eit4-2408f131bb9a8fa431b53a240f420195\">\n#top .hr.hr-invisible.av-g4eit4-2408f131bb9a8fa431b53a240f420195{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-g4eit4-2408f131bb9a8fa431b53a240f420195 hr-invisible  avia-builder-el-61  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ssc9vc-b80b8da89bef7278b8b57c9a0b28061b\">\n.avia-image-container.av-ssc9vc-b80b8da89bef7278b8b57c9a0b28061b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ssc9vc-b80b8da89bef7278b8b57c9a0b28061b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ssc9vc-b80b8da89bef7278b8b57c9a0b28061b av-styling- avia-align-  avia-builder-el-62  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/SERP-layout-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3zbb22g-760f88dd2fd29a7399bca15462b8932c\">\n#top .hr.hr-invisible.av-3zbb22g-760f88dd2fd29a7399bca15462b8932c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3zbb22g-760f88dd2fd29a7399bca15462b8932c hr-invisible  avia-builder-el-63  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfcaxwby-625269f1fe6e283ff10e2fffdb5236df '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>SERPs<\/h2>\n<p>We know that most people head to Google when they\u2019re looking for information about a business.<\/p>\n<p>In fact <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">93% of consumers<\/a> search for local businesses online.<\/p>\n<p>So if you\u2019re not showing up there adequately enough, then you have lots of work to do.<\/p>\n<p>If you are showing up, well done. But you still have lots of work to do. Sorry.<\/p>\n<h3>Improve your search listing by<\/h3>\n<ul>\n<li><em><strong>Climbing the rankings with SEO<\/strong><\/em><\/li>\n<li><em><strong>Crafting quality meta titles and descriptions<\/strong><\/em><\/li>\n<li><em><strong>Optimising for featured snippets<\/strong><\/em><\/li>\n<li><em><strong>Read our <a href=\"https:\/\/www.nettl.com\/ie\/topspot\/\" target=\"_blank\" rel=\"noopener\">TOP SPOT<\/a> article for more details<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3jze8ag-1d322946fefb3b2f652bc8cb484fec6b\">\n#top .hr.hr-invisible.av-3jze8ag-1d322946fefb3b2f652bc8cb484fec6b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3jze8ag-1d322946fefb3b2f652bc8cb484fec6b hr-invisible  avia-builder-el-65  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfchi6yu-e7c4ae1ddc349996a47d14be26de638e\">\n.avia-image-container.av-lfchi6yu-e7c4ae1ddc349996a47d14be26de638e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfchi6yu-e7c4ae1ddc349996a47d14be26de638e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfchi6yu-e7c4ae1ddc349996a47d14be26de638e av-styling- avia-align-  avia-builder-el-66  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/02\/reviews-1030x836.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-30mqxco-6eb497b4f6de7dfb6310fe2d7a1b7651\">\n#top .hr.hr-invisible.av-30mqxco-6eb497b4f6de7dfb6310fe2d7a1b7651{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-30mqxco-6eb497b4f6de7dfb6310fe2d7a1b7651 hr-invisible  avia-builder-el-67  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfcb4wti-732d08fd5d699238880e21e8ee00be70 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>3rd party review websites<\/h2>\n<p>For example, Google Reviews, Facebook, TrustPilot, TripAdvisor.<\/p>\n<p>Here, you neither control the site nor all the content. But that doesn\u2019t mean you can\u2019t influence the results!<\/p>\n<p>And that\u2019s important because these sites are rather influential, to say the least&#8230;<\/p>\n<ul>\n<li><em><strong><a href=\"https:\/\/www.statista.com\/statistics\/1020836\/share-of-shoppers-reading-reviews-before-purchase\/\" target=\"_blank\" rel=\"noopener\">70% of consumers<\/a> read between 1-6 client reviews before making an online purchase.<\/strong><\/em><\/li>\n<li><em><strong><a href=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2018\/03\/The-Growing-Power-of-Reviews.pdf\" target=\"_blank\" rel=\"noopener\">97% of consumers<\/a> consult product reviews before purchasing<\/strong><\/em><\/li>\n<li><em><strong><a href=\"https:\/\/www.reviewtrackers.com\/online-reviews-survey\/\" target=\"_blank\" rel=\"noopener\">94% of customers<\/a> say a negative online review can prevent them from choosing that business.<\/strong><\/em><\/li>\n<\/ul>\n<h3>How to reply to reviews<\/h3>\n<p>Embrace reviews as an essential feedback tool. You can use this to monitor and improve your product or service.<\/p>\n<p>If you monitor the sentiment and key points regularly, you\u2019ll be able to react to issues and resolve them quickly.<\/p>\n<p>When replying to each review, remember, you\u2019re not just replying to the reviewer.<\/p>\n<p>You are also making a statement to the hundreds of other people who will read your reply. It\u2019s a huge opportunity.<\/p>\n<p>If possible, use their name in the reply. Always thank them for their feedback.<\/p>\n<p>Be sure to mirror back some points from the review, to show you\u2019ve taken notice.<\/p>\n<p>It\u2019s an opportunity to provide context but also to show you care.<\/p>\n<h3>When it comes to reviews, you should<\/h3>\n<ul>\n<li><em><strong>Proactively request more reviews<\/strong><\/em><\/li>\n<li><em><strong>Regularly monitor all review platforms.<\/strong><\/em><\/li>\n<li><em><strong>Always respond in good time, to both positive and negative reviews.<\/strong><\/em><\/li>\n<li><em><strong>Be polite and show compassion with responses<\/strong><\/em><\/li>\n<li><em><strong>Monitor the shifts in sentiment and react accordingly<\/strong><\/em><\/li>\n<li><em><strong>Pay attention to the key points and phrases mentioned<\/strong><\/em><\/li>\n<li><em><strong>Keep up to date with reviews of competitors<\/strong><\/em><\/li>\n<li><em><strong>Use the insights within your business<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j7gme0-ba102dec9875357a01bdb8da0635efc1\">\n#top .hr.hr-invisible.av-2j7gme0-ba102dec9875357a01bdb8da0635efc1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2j7gme0-ba102dec9875357a01bdb8da0635efc1 hr-invisible  avia-builder-el-69  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfcho8v4-e72290393549b45e29c542df0d40fb7a\">\n.avia-image-container.av-lfcho8v4-e72290393549b45e29c542df0d40fb7a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfcho8v4-e72290393549b45e29c542df0d40fb7a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfcho8v4-e72290393549b45e29c542df0d40fb7a av-styling- avia-align-  avia-builder-el-70  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/03\/social-listening-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21ubh7c-0af2373c9700f94f83e3794a3de78251\">\n#top .hr.hr-invisible.av-21ubh7c-0af2373c9700f94f83e3794a3de78251{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-21ubh7c-0af2373c9700f94f83e3794a3de78251 hr-invisible  avia-builder-el-71  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfcb6lez-27003a503c7b3437b6fa33c0671fc691 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Keep your ears open<\/h2>\n<p>So you are already actively listening on social media to stay in the loop.<\/p>\n<p>And you regularly check your review sites.<\/p>\n<p>You should also take steps to get updates on when your brand is mentioned online.<\/p>\n<p>You can set up Google Alerts to help you with the process.<\/p>\n<p>Kind of saves you from having to trawl through 1 billion websites or so.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tok7bs-f5a0516f40cf7fcdaced5e32a642f058\">\n#top .hr.hr-invisible.av-1tok7bs-f5a0516f40cf7fcdaced5e32a642f058{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1tok7bs-f5a0516f40cf7fcdaced5e32a642f058 hr-invisible  avia-builder-el-73  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfchlbc6-0ff1f6b80be4f256ea3de67c13169e12\">\n.avia-image-container.av-lfchlbc6-0ff1f6b80be4f256ea3de67c13169e12 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfchlbc6-0ff1f6b80be4f256ea3de67c13169e12 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfchlbc6-0ff1f6b80be4f256ea3de67c13169e12 av-styling- av-img-linked avia-align-  avia-builder-el-74  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.nettl.com\/ie\/seo-console\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" ><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/03\/seo-console-3x2-1-1030x687.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a1qdy0-e83157be4ce9f6adaf503f78376a3306\">\n#top .hr.hr-invisible.av-1a1qdy0-e83157be4ce9f6adaf503f78376a3306{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1a1qdy0-e83157be4ce9f6adaf503f78376a3306 hr-invisible  avia-builder-el-75  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfcbennl-ce224de020ffe81b464208ebfdff86a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Resources available<\/h2>\n<p>Online Reputation Management can be a full-time job.<em> (You probably already have one of them!)<\/em><\/p>\n<p>We have some tools and services that can take the strain, allowing you to do the most important part of it all:<\/p>\n<p>Concentrating on providing the best possible product or service to your clients.<\/p>\n<p>Our <a href=\"https:\/\/www.nettl.com\/ie\/seo\/\">SEO packages<\/a> help build a reputation and increase online visibility using our team of locally based real-life human SEO experts.<\/p>\n<p>In addition, <a href=\"https:\/\/www.nettl.com\/ie\/seo-console\/\">SEO Console<\/a> can control listing accuracy, improve onsite technical SEO, and help you monitor sentiment and respond to reviews.<\/p>\n<p>It even helps you easily monitor the reviews of your competitors. All in one place, and all included with a <a href=\"https:\/\/www.nettl.com\/ie\/seo-console\/\"><em><strong>free 30 day trial<\/strong><\/em><\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wjfj14-cf9aac35cf0098d8c459b912fdb36c47\">\n#top .hr.hr-invisible.av-wjfj14-cf9aac35cf0098d8c459b912fdb36c47{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-wjfj14-cf9aac35cf0098d8c459b912fdb36c47 hr-invisible  avia-builder-el-77  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-44-c3f166a5de13b880b3c4b4ef4873fb33-wrap avia-button-center  avia-builder-el-78  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/seo-console\/'  class='avia-button av-jinlazj9-44-c3f166a5de13b880b3c4b4ef4873fb33 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >SEO console<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-43-d7ee55ae48c4c48ac65efacf4d6f04a4\">\n.flex_column.av-jp00a0tr-43-d7ee55ae48c4c48ac65efacf4d6f04a4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-43-d7ee55ae48c4c48ac65efacf4d6f04a4 av_one_fifth  avia-builder-el-79  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28749'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Your online reputation precedes you. And because first impressions count, it can be the difference between success and failure. Here are a few tips to ensure your online reputation is the best it can be.<\/p>\n","protected":false},"author":166,"featured_media":28755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-28749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Reputation Management : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Reputation Management : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Your online reputation precedes you. 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