{"id":55680,"date":"2023-08-24T11:26:36","date_gmt":"2023-08-24T10:26:36","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=55680"},"modified":"2023-09-08T10:27:24","modified_gmt":"2023-09-08T09:27:24","slug":"google-business-profile","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/google-business-profile\/","title":{"rendered":"Google Business Profile"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-f954b7a63530161ce29eedd747dce581\">\n.avia-section.av-m6p6uk1-f954b7a63530161ce29eedd747dce581{\nbackground-repeat:repeat;\nbackground-image:url(https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2023\/08\/rank-higher-background-tile.jpg);\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-f954b7a63530161ce29eedd747dce581 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/rank-higher-logo-500px.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-55680'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-928a422fcd21476790a7aa802c2810e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Get better results from your Google Business Profile<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 15 minute investment<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-8509bc2de8e555b08f2524104efb1966\">\n.avia-image-container.av-h2771v5-8509bc2de8e555b08f2524104efb1966 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-8509bc2de8e555b08f2524104efb1966 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-8509bc2de8e555b08f2524104efb1966 av-styling- avia-align-  avia-builder-el-11  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/google-business-profile-pocket-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-12  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-338fd8130a78710f65e35445659ad64d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Is Google My Business worth it?<\/h2>\n<p><em>Google My Business<\/em> is now called <em>Google Business Profile<\/em>.<\/p>\n<p><strong>Is it worth it?<\/strong> Well, it\u2019s free. So can we assume the question is <em>&#8216;Is it worth the effort?\u2019<\/em><\/p>\n<p>Let us hit you with some facts. People love facts like people love local search.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-698776d3769a9949e120b9ca2378092d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Google Local Search<\/h2>\n<p><em><strong>Some fun facts:<\/strong><\/em><\/p>\n<ul>\n<li>90% of local searches happen online<\/li>\n<li>97% of people use Google Maps to find local businesses.<\/li>\n<li>90% of consumers read online reviews before visiting a business<\/li>\n<li>72% of people say that they are more likely to visit a business with a good Google Business Profile.<\/li>\n<li>Businesses with complete and accurate Google Business Profiles are 2.4 times more likely to be found in search results.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-llng802x-cd83f14456e9c2d4826939cf263f736e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Right, that\u2019s settled then. Now let\u2019s talk about how we can improve the listings to drive more people to your business.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5erimjv-c273bf7b76e84769789412c48f533306\">\n#top .hr.hr-invisible.av-5erimjv-c273bf7b76e84769789412c48f533306{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5erimjv-c273bf7b76e84769789412c48f533306 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llnu51ss-65619c6f49227a9f2257d1ae4109e5d5\">\n.avia-image-container.av-llnu51ss-65619c6f49227a9f2257d1ae4109e5d5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llnu51ss-65619c6f49227a9f2257d1ae4109e5d5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llnu51ss-65619c6f49227a9f2257d1ae4109e5d5 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/SERP-layout-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-529923666a9daa6283b506be62b6bc23 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is Google Business Profile?<\/h2>\n<p>Your Google Business Profile is a free business listing that appears on a Google SERP (Search Engine Results Page).<\/p>\n<p>If you search for something in a geographical area, you&#8217;ll typically see a list of results in the local pack (or map pack).<\/p>\n<p>These results usually nestle in between ads and organic results. And as most people ignore the ads, it&#8217;s where you want your business to be.<\/p>\n<p>The list of businesses here are Google Business Profiles. When you click on any of them, they&#8217;ll expand to show full details.<\/p>\n<p>You&#8217;ll also see the full Google Business Profile if you search directly for the business name. Usually on the right hand side of the page.<\/p>\n<p>You might associate them with Google Map results. Google Business Profile works seamlessly with Search and Maps to provide details about local businesses.<\/p>\n<h2>Would I use this instead of my website?<\/h2>\n<p>Nope. Your Google Business Profile is a great way to get your business on the map. <em>Pun intended.<\/em><\/p>\n<p>It\u2019s no substitute for your website. But it will likely drive more people to your local business.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-65b163c3b13ad5367726281fedca71df\">\n.avia-image-container.av-h2771v5-9-65b163c3b13ad5367726281fedca71df img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-65b163c3b13ad5367726281fedca71df .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-65b163c3b13ad5367726281fedca71df av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/local-map-pack-listings-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-3b3e1d9ac9b954973afa3b03b16654d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Get started with Google Business Profile<\/h2>\n<p>Let\u2019s back up a little and just make sure we\u2019ve covered something obvious.<\/p>\n<p>Because, spoiler, you\u2019re gonna need a <em><strong>Google Business Profile<\/strong><\/em> to get started.<\/p>\n<p>That means either <em>creating<\/em> or <em>claiming<\/em> your listing if you haven\u2019t already done so.<\/p>\n<p><strong>It\u2019s easy to do.<\/strong><\/p>\n<p>If you have an established business, chances are that a GBP already exists. And you just need to claim it.<\/p>\n<p>To check if one exists, search Google for your business and see if it appears.<\/p>\n<p>If your business pops up, you can just click \u2018<em>Own this business?\u2019<\/em> to set you on the way.<\/p>\n<p>No Bueno? No worries. If you\u2019re brand new, (or just the world\u2019s best kept secret) then you can <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\">create one here<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2a38e3v-6f377bd4a763f2783d09992b9285f4fa\">\n#top .hr.hr-invisible.av-2a38e3v-6f377bd4a763f2783d09992b9285f4fa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2a38e3v-6f377bd4a763f2783d09992b9285f4fa hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5-15a27f618ac03eeed03623721785ecc9\">\n.avia-image-container.av-h2771v5-5-15a27f618ac03eeed03623721785ecc9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5-15a27f618ac03eeed03623721785ecc9 .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-h2771v5-5-15a27f618ac03eeed03623721785ecc9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5-15a27f618ac03eeed03623721785ecc9 av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr  noHover av-overlay-hover-deactivate'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Claim and verify your Google Business Profile listing<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/tikki-bar-gbp.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4oxlosr-1dda3e197ed4fce98cdbe4405ef0513a\">\n#top .hr.hr-invisible.av-4oxlosr-1dda3e197ed4fce98cdbe4405ef0513a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4oxlosr-1dda3e197ed4fce98cdbe4405ef0513a hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jsaggb-76085ce5b1817530bbd6324e312891a3\">\n.avia-image-container.av-1jsaggb-76085ce5b1817530bbd6324e312891a3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1jsaggb-76085ce5b1817530bbd6324e312891a3 .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-1jsaggb-76085ce5b1817530bbd6324e312891a3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1jsaggb-76085ce5b1817530bbd6324e312891a3 av-styling- avia-align-  avia-builder-el-27  el_after_av_hr  el_before_av_hr  noHover av-overlay-hover-deactivate'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>No existing Google Business Profile listing<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/jerrys-juice-no-bueno-no-gbp.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnh4u2o-94e4fca6b6020848b5034e57b3b63886 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>OK, so now you have your GBP listing at your fingertips.<\/p>\n<p>What can you do to help maximise eyeballs on this tiny little corner of the internet?<\/p>\n<p>You\u2019ll be pleased to know there is a lot you can do to help.<\/p>\n<p>We\u2019ve broken the main factors down into 5 key steps.<\/p>\n<p>If you\u2019re in a hurry, here they are:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fi0nzf-d1e6254c08cee4acd1d107ca2f596c3d\">\n#top .hr.hr-invisible.av-fi0nzf-d1e6254c08cee4acd1d107ca2f596c3d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-fi0nzf-d1e6254c08cee4acd1d107ca2f596c3d hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnh7bu0-0fbd68a2ac9c2c3ea7cd75e2ae3deb39 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>5 steps to continually improve your Google Business Profile<\/h2>\n<ol>\n<li><a href=\"#info\"><em><strong>Accurately complete every applicable section<\/strong><\/em><\/a><\/li>\n<li><a href=\"#photos\"><em><strong>Choose logo and cover photo. Upload new photos weekly<\/strong><\/em><\/a><\/li>\n<li><a href=\"#reviews\"><em><strong>Encourage reviews and respond regularly<\/strong><\/em><\/a><\/li>\n<li><a href=\"#updates\"><em><strong>Publish keyword-rich customer updates weekly<\/strong><\/em><\/a><\/li>\n<li><a href=\"#monitor\"><em><strong>Maintain your profile and monitor results<\/strong><\/em><\/a><\/li>\n<\/ol>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13fxwgb-9fda0dc6c90ab9f5b328450ec8864abf\">\n#top .hr.hr-invisible.av-13fxwgb-9fda0dc6c90ab9f5b328450ec8864abf{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-13fxwgb-9fda0dc6c90ab9f5b328450ec8864abf hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llntfj6u-5226530a0bee6ac53ce7f088ba06ebb7\">\n.avia-image-container.av-llntfj6u-5226530a0bee6ac53ce7f088ba06ebb7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llntfj6u-5226530a0bee6ac53ce7f088ba06ebb7 .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-llntfj6u-5226530a0bee6ac53ce7f088ba06ebb7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llntfj6u-5226530a0bee6ac53ce7f088ba06ebb7 av-styling- avia-align-  avia-builder-el-33  el_after_av_hr  el_before_av_hr  noHover av-overlay-hover-deactivate'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/Business-Profile-Tall.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3qo5yuj-5cd8a02ff4c723b5a53b6de040af1c4c\">\n#top .hr.hr-invisible.av-3qo5yuj-5cd8a02ff4c723b5a53b6de040af1c4c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3qo5yuj-5cd8a02ff4c723b5a53b6de040af1c4c hr-invisible  avia-builder-el-34  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llns5e7o-3d5fcda3167e167acf3805dec11c6401 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Let\u2019s take a look in more detail&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"info\"  class='av_textblock_section av-1txvxe9-3-46422ab5f819778e8c52cbcdebbae7dd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3bibrfv-18136cda9fc2156b93168e7f9f55d751\">\n.av_font_icon.av-3bibrfv-18136cda9fc2156b93168e7f9f55d751{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3bibrfv-18136cda9fc2156b93168e7f9f55d751 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3bibrfv-18136cda9fc2156b93168e7f9f55d751 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='fontawesome' ><\/span><\/span> Step #1 Complete Information<\/h2>\n<p><em><strong>Accurately complete every relevant section of your profile<\/strong><\/em><\/p>\n<p>This is probably the meatiest, most admin-heavy step. But it\u2019s worth doing.<\/p>\n<p>Because one of the biggest things you can do for your business today is to make sure your Google Business Profile is completed meticulously.<\/p>\n<p>And by that, we mean as completely and accurately as possible.<\/p>\n<p><em>Really?? Your first tip is to tell me to fill in the information?<\/em><\/p>\n<p>Yes.<\/p>\n<p>But we wouldn\u2019t suggest it if it wasn\u2019t SUPER important.<\/p>\n<p>And we don\u2019t just mean the basics. We mean EVERYTHINNGGGG.<\/p>\n<p>Google wants all the juicy details. Spill the beans.<\/p>\n<p>There are lots of opportunities to add details about your business.<\/p>\n<p><strong>The key is to simply complete every possible section.<\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-llos2mrb-9d4ba8108a592eb45a0a80795f123d34 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock de-green-text-box'  itemprop=\"text\" ><p><em><strong>Sage Snippet:<\/strong> <\/em>Don\u2019t ignore your Category-Specific features. Once you choose your main category, other options can open up, specific to your category. Don\u2019t ignore them! Many businesses do. So this opportunity can help set you apart.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-llos39vr-2ac6c92b426e1748e71e17661d7d4e0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Let\u2019s explore some of the more prominent opportunities.<\/p>\n<p><strong>We\u2019ll work through them in order of appearance,<\/strong> top to bottom of the Google Business Profile listing example below.<\/p>\n<p>(It\u2019s most helpful if you can complete all the sections! Although some details do affect ranking more than others)<\/p>\n<p>Don&#8217;t panic if yours doesn&#8217;t look the same!<\/p>\n<p>We&#8217;ve mashed a couple together to show more features than any single one would usually get.<\/p>\n<p>Plus, the order of features often varies depending on the type of business (category) listed.<\/p>\n<p><em><strong>(Remember, some features are category-specific)<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2wbj9gr-123d85e455108a8cf8aa4cd09e94bcc5\">\n#top .hr.hr-invisible.av-2wbj9gr-123d85e455108a8cf8aa4cd09e94bcc5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2wbj9gr-123d85e455108a8cf8aa4cd09e94bcc5 hr-invisible  avia-builder-el-41  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llnts658-cfd81ae0355555d48d23d65a6276dfe8\">\n.avia-image-container.av-llnts658-cfd81ae0355555d48d23d65a6276dfe8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llnts658-cfd81ae0355555d48d23d65a6276dfe8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llnts658-cfd81ae0355555d48d23d65a6276dfe8 av-styling- avia-align-  avia-builder-el-42  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/google-profile-key-scaled.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ew8yi3-2d98e3e337182770427ab2b197f17305\">\n#top .hr.hr-invisible.av-2ew8yi3-2d98e3e337182770427ab2b197f17305{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2ew8yi3-2d98e3e337182770427ab2b197f17305 hr-invisible  avia-builder-el-43  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llntxe50-b8df8996cfc5eea114083304596dd6f9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27npo6j-bd3ecf733b4c2cb69361ec72d2f8c9ae\">\n.av_font_icon.av-27npo6j-bd3ecf733b4c2cb69361ec72d2f8c9ae{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-27npo6j-bd3ecf733b4c2cb69361ec72d2f8c9ae .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-27npo6j-bd3ecf733b4c2cb69361ec72d2f8c9ae avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue842' data-av_iconfont='entypo-fontello' ><\/span><\/span> <strong>A) LOCATION<\/strong><\/h3>\n<p>It\u2019s a rather obvious but inconvenient truth\u2026<\/p>\n<p>With local search, location matters. <em><strong>A lot.<\/strong><\/em><\/p>\n<p>Especially on mobile.<\/p>\n<p><em><strong>Google says it bases local results on relevance, distance and prominence.<\/strong><\/em><\/p>\n<p>In fact, distance is such an important signal that results can vary from one street to another in the same town.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hfg6qz-b37455f1480b9b678eb6f3f8d7ae559e\">\n#top .hr.hr-invisible.av-1hfg6qz-b37455f1480b9b678eb6f3f8d7ae559e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1hfg6qz-b37455f1480b9b678eb6f3f8d7ae559e hr-invisible  avia-builder-el-46  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llnu3lxt-8b92be5ff49857171f4ad4e260b62491\">\n.avia-image-container.av-llnu3lxt-8b92be5ff49857171f4ad4e260b62491 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llnu3lxt-8b92be5ff49857171f4ad4e260b62491 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llnu3lxt-8b92be5ff49857171f4ad4e260b62491 av-styling- avia-align-  avia-builder-el-47  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/different-local-results.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3l1umj-988092667308d120c8cf84df5d58c02b\">\n#top .hr.hr-invisible.av-3l1umj-988092667308d120c8cf84df5d58c02b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3l1umj-988092667308d120c8cf84df5d58c02b hr-invisible  avia-builder-el-48  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnty5dq-e996fc4534b866ac0e6907fb4277bbe0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>So your local pack ranking can vary dramatically across a relatively small geographical area.<\/p>\n<p>In fact,<\/p>\n<p><em><strong>\u2018Proximity of address to the point of search\u2019<\/strong><\/em> (Where you are located when you search)<\/p>\n<p>and<\/p>\n<p><em><strong>\u2018Physical address in city of search\u2019<\/strong><\/em><\/p>\n<p>rank 3 and 4 respectively in the most influential local pack ranking factors compiled by a survey of industry experts.<\/p>\n<p>Aside from including geographical mentions within your website, there\u2019s maybe not a lot you can do about these points.<\/p>\n<p>But don\u2019t worry, there are plenty of other things we can tackle in our circle of influence.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly9v2j-d081bedb8d241715776e3e8ae8535a2d\">\n#top .hr.hr-invisible.av-ly9v2j-d081bedb8d241715776e3e8ae8535a2d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ly9v2j-d081bedb8d241715776e3e8ae8535a2d hr-invisible  avia-builder-el-50  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llot4iim-de4130e583993f3e392590513b0dacf3\">\n.avia-image-container.av-llot4iim-de4130e583993f3e392590513b0dacf3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llot4iim-de4130e583993f3e392590513b0dacf3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llot4iim-de4130e583993f3e392590513b0dacf3 av-styling- avia-align-  avia-builder-el-51  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/chez-bob-photos-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1w223bf-238e8f6d13963c874ef179530fa99055\">\n#top .hr.hr-invisible.av-1w223bf-238e8f6d13963c874ef179530fa99055{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1w223bf-238e8f6d13963c874ef179530fa99055 hr-invisible  avia-builder-el-52  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnxcsv3-ecb6b53f9d2d1e34adf61a3381cf069c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mf46j-c46e3e18ca4aabefbc627b3b92aac4b3\">\n.av_font_icon.av-mf46j-c46e3e18ca4aabefbc627b3b92aac4b3{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-mf46j-c46e3e18ca4aabefbc627b3b92aac4b3 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-mf46j-c46e3e18ca4aabefbc627b3b92aac4b3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello' ><\/span><\/span> <strong>B) PHOTOS<\/strong><\/h3>\n<p>Photos are a biggie. So biggie in fact that we made it a whole step we\u2019ll cover later.<\/p>\n<p><em>(In <a href=\"#photos\">step 2<\/a> for those who can\u2019t wait to find out)<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kav6iz-b97d3b0ace821c1b3836949341053263\">\n#top .hr.hr-invisible.av-1kav6iz-b97d3b0ace821c1b3836949341053263{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1kav6iz-b97d3b0ace821c1b3836949341053263 hr-invisible  avia-builder-el-55  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnxj8jj-f5dd7026882cfd058ea20bda2b0b4b7f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ttumi3-0b616dbd171509c84f814e0cdacc805d\">\n.av_font_icon.av-ttumi3-0b616dbd171509c84f814e0cdacc805d{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ttumi3-0b616dbd171509c84f814e0cdacc805d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ttumi3-0b616dbd171509c84f814e0cdacc805d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello' ><\/span><\/span> <strong>C) NAP<\/strong><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5g3zb6z-dba37f523e4a0e0697a5eaead488ac55\">\n#top .hr.hr-invisible.av-5g3zb6z-dba37f523e4a0e0697a5eaead488ac55{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5g3zb6z-dba37f523e4a0e0697a5eaead488ac55 hr-invisible  avia-builder-el-58  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llota794-8ec9d2b2419b0050599aa336145cf7b5\">\n.avia-image-container.av-llota794-8ec9d2b2419b0050599aa336145cf7b5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llota794-8ec9d2b2419b0050599aa336145cf7b5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llota794-8ec9d2b2419b0050599aa336145cf7b5 av-styling- avia-align-  avia-builder-el-59  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-56871 avia-img-lazy-loading-not-56871 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/08\/Customer-Reviews-1030x1030.jpg\" alt='' title='Customer Reviews'  height=\"1030\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/08\/Customer-Reviews-1030x1030.jpg 1030w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/08\/Customer-Reviews-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/08\/Customer-Reviews-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/08\/Customer-Reviews-768x768.jpg 768w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/08\/Customer-Reviews-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/08\/Customer-Reviews-180x180.jpg 180w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/08\/Customer-Reviews-705x705.jpg 705w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/08\/Customer-Reviews.jpg 1200w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d2qwbv-94f5dff21e359de30306abd6c1fb409d\">\n#top .hr.hr-invisible.av-1d2qwbv-94f5dff21e359de30306abd6c1fb409d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1d2qwbv-94f5dff21e359de30306abd6c1fb409d hr-invisible  avia-builder-el-60  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxepyt-0933c448da4a1cd3f9c367ec55acdb87 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>No, no siestas sorry. NAP stands for<\/p>\n<ul>\n<li><em><strong>Name<\/strong><\/em><\/li>\n<li><em><strong>Address<\/strong><\/em><\/li>\n<li><em><strong>Phone Number<\/strong><\/em><\/li>\n<\/ul>\n<p>It\u2019s helpful if your NAP listing is consistent across the entire interwebs.<\/p>\n<p>That means <strong>all mentions<\/strong> online. All directories and social platforms. <em>(This is harder than it sounds!)<\/em><\/p>\n<p>That said, there is a lot of advantage to be had from including keywords about the thing you do in your Business Name.<\/p>\n<p>For example, let\u2019s say you own a dental surgery on the Isle of Wight called <em>BrightWight<\/em>.<\/p>\n<p>A Business Name on Google Business Profile of<br \/>\n<em>BrightWight Dental Surgery &#8211; Teeth Whitening Specialists<\/em><br \/>\nWould carry a stronger ranking signal than just<br \/>\n<em>BrightWight<\/em><\/p>\n<p>WARNING. You need to be careful about this though.<\/p>\n<p>It\u2019s against Google\u2019s policies to put unnecessary words in this part.<\/p>\n<p>And they ask that your business name here reflects your true business name in the wider world.<\/p>\n<p>But sometimes it can work. For example, if your website, signage and other listings reflect the same content then maybe this could be a tactic for you too.<\/p>\n<p>However, other businesses often use the same approach. So be sure to use your brand in there to ensure you stand out.<\/p>\n<p>For instance, if everyone called themselves &#8216;<em>Teeth Whitening Isle of Wight&#8217;<\/em> then any advantage would soon be lost! (Plus you could also find yourselves penalised)<\/p>\n<p>Anyway, we\u2019re sure everyone on the IoW has lovely teeth \ud83d\ude42<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tjwop7-04c595c8f4e42741de2b7a319a116a28\">\n#top .hr.hr-invisible.av-tjwop7-04c595c8f4e42741de2b7a319a116a28{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tjwop7-04c595c8f4e42741de2b7a319a116a28 hr-invisible  avia-builder-el-62  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnydi32-8b706baf5947ac19b1f71a263b66190a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yrg897-29ad957f81e833829d59a6f0e03a9128\">\n.av_font_icon.av-yrg897-29ad957f81e833829d59a6f0e03a9128{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-yrg897-29ad957f81e833829d59a6f0e03a9128 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-yrg897-29ad957f81e833829d59a6f0e03a9128 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello' ><\/span><\/span> <strong>D) CTA<\/strong><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4q441e3-e3eb764c56f4f1ccef397e52f8d4e0fd\">\n#top .hr.hr-invisible.av-4q441e3-e3eb764c56f4f1ccef397e52f8d4e0fd{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4q441e3-e3eb764c56f4f1ccef397e52f8d4e0fd hr-invisible  avia-builder-el-65  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lloth46f-c612e1ac10cf1c429f9a467abe9577fe\">\n.avia-image-container.av-lloth46f-c612e1ac10cf1c429f9a467abe9577fe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lloth46f-c612e1ac10cf1c429f9a467abe9577fe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lloth46f-c612e1ac10cf1c429f9a467abe9577fe av-styling- avia-align-  avia-builder-el-66  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/langlands-cta.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rjvm4r-47044bf25e55e67167941927e86c8c42\">\n#top .hr.hr-invisible.av-1rjvm4r-47044bf25e55e67167941927e86c8c42{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1rjvm4r-47044bf25e55e67167941927e86c8c42 hr-invisible  avia-builder-el-67  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxfnbr-efbefd703972ba7c95291c9f3f945a09 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Tell people what you want them to do!<\/p>\n<p>In addition to prompts to call the business, visit the website, or get directions,<\/p>\n<p><em>(Which all contribute to valuable monthly performance insights)<\/em><\/p>\n<p>you can boost your profile performance by adding custom buttons.<\/p>\n<p><em><strong>\u2018GET A QUOTE\u2019<\/strong><\/em> or <em><strong>\u2018RESERVE A TABLE\u2019<\/strong><\/em> for example.<\/p>\n<p>When it comes to listing your website here, you\u2019ll want to submit a landing page that best relates to the things you talk about on your Google Business Profile.<\/p>\n<p>This could well be your homepage. Most people do this. But it might also be something more specific.<\/p>\n<p>We\u2019ll talk a little more about what you can do relating to <a href=\"#bonus\">Websites<\/a> later, in a bonus step.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tpol9n-d5787691b1f3302a284fff24205ae965\">\n#top .hr.hr-invisible.av-tpol9n-d5787691b1f3302a284fff24205ae965{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tpol9n-d5787691b1f3302a284fff24205ae965 hr-invisible  avia-builder-el-69  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnykjqd-012d005bded810c8c69321e6c6cf07a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u95gqz-6eb3c3cfa481a824c7cbc9a7df3386c5\">\n.av_font_icon.av-u95gqz-6eb3c3cfa481a824c7cbc9a7df3386c5{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-u95gqz-6eb3c3cfa481a824c7cbc9a7df3386c5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-u95gqz-6eb3c3cfa481a824c7cbc9a7df3386c5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue850' data-av_iconfont='entypo-fontello' ><\/span><\/span> <strong>E) CATEGORY<\/strong><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ek06p7-330520902d2f59414755cd89552ed033\">\n#top .hr.hr-invisible.av-4ek06p7-330520902d2f59414755cd89552ed033{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4ek06p7-330520902d2f59414755cd89552ed033 hr-invisible  avia-builder-el-72  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lloto5x9-b0e51caafa954eb01c8b651c82257017\">\n.avia-image-container.av-lloto5x9-b0e51caafa954eb01c8b651c82257017 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lloto5x9-b0e51caafa954eb01c8b651c82257017 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lloto5x9-b0e51caafa954eb01c8b651c82257017 av-styling- avia-align-  avia-builder-el-73  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/langlands-category-1.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3yvgywb-ad8e8141c90f61e27f2bbe8329929862\">\n#top .hr.hr-invisible.av-3yvgywb-ad8e8141c90f61e27f2bbe8329929862{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3yvgywb-ad8e8141c90f61e27f2bbe8329929862 hr-invisible  avia-builder-el-74  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxgfbm-55f9cf287e34c3d6bc8f9e235581765e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Your primary category is the main category that Google uses to classify your business.<\/p>\n<p>It might appear rather small here, but it is mighty.<\/p>\n<p>Because it happens to be <strong>the single most important factor<\/strong> influencing your ranking in local search results for searches related to that category.<\/p>\n<p>You have to choose from a pre-determined list of suggested categories.<\/p>\n<p>There might be more than one that applies.<\/p>\n<p>For example, if you own an Italian restaurant, you could choose from <em>Restaurants<\/em>, <em>Italian Restaurants<\/em>, or maybe even <em>Pizza Restaurants<\/em>.<\/p>\n<p>Choose the one that works best for you and your business.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-llosho5k-eeed4b28d6196a6d73a6652983312c31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock de-green-text-box'  itemprop=\"text\" ><p><em><strong>Sage Snippet:<\/strong> <\/em>If you feel like more than one could apply, it&#8217;s worth conducting some keyword research to decide which primary category will serve you best.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lloshxsa-e798162735e373419ba71fc5afe6434a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>You can always add other categories. These will often show up if the search query relates more to the secondary category than it does your primary category.<\/p>\n<p>But the primary category you choose carries a lot of clout. So choose wisely.<\/p>\n<p>What\u2019s more, it helps if those category keywords appear on the landing page you add to your GBP.<\/p>\n<p>More on this later.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3o10nf-8cc1bbc7dc9a1c1a0740829560cb0088\">\n#top .hr.hr-invisible.av-3o10nf-8cc1bbc7dc9a1c1a0740829560cb0088{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3o10nf-8cc1bbc7dc9a1c1a0740829560cb0088 hr-invisible  avia-builder-el-78  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnyx4qe-39cbeb7fe4ac6430b58c81424e50607f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22nm1or-f50026faf937e3edb57cb8307b34469f\">\n.av_font_icon.av-22nm1or-f50026faf937e3edb57cb8307b34469f{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-22nm1or-f50026faf937e3edb57cb8307b34469f .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-22nm1or-f50026faf937e3edb57cb8307b34469f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><\/span> <strong>F) KEYWORDS<\/strong><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-teui23-993d28fe8757289e618ccf82899398ea\">\n#top .hr.hr-invisible.av-teui23-993d28fe8757289e618ccf82899398ea{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-teui23-993d28fe8757289e618ccf82899398ea hr-invisible  avia-builder-el-81  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j2qkyz-593ee0b99a6083eb04853810280fe6cc\">\n.avia-image-container.av-j2qkyz-593ee0b99a6083eb04853810280fe6cc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-j2qkyz-593ee0b99a6083eb04853810280fe6cc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-j2qkyz-593ee0b99a6083eb04853810280fe6cc av-styling- avia-align-  avia-builder-el-82  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/treetop-adventure-keywords.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3gfki8b-99698643e9a534c478915c6a67a5bc6c\">\n#top .hr.hr-invisible.av-3gfki8b-99698643e9a534c478915c6a67a5bc6c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3gfki8b-99698643e9a534c478915c6a67a5bc6c hr-invisible  avia-builder-el-83  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxi2pg-09c98cf497bde2a1d051b1e642014975 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Keywords are the words and phrases that people use to search for businesses like yours.<\/p>\n<p>When you include relevant keywords in your descriptions, you make it more likely that your business will be found in search results.<\/p>\n<p>You should perform keyword research to identify what people are searching for, relevant to your products and services.<\/p>\n<p>Keyword research also unveils what keywords your competitors are ranking for.<\/p>\n<p>Once you have chosen your keywords, you should use them naturally throughout your profile.<\/p>\n<p>But don\u2019t overstuff or be spammy.<\/p>\n<p>Having Keywords crop up naturally in your reviews helps too!<\/p>\n<p>More on this later.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1odqtgr-c831a4c66cab140d063e72621d8ff15f\">\n#top .hr.hr-invisible.av-1odqtgr-c831a4c66cab140d063e72621d8ff15f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1odqtgr-c831a4c66cab140d063e72621d8ff15f hr-invisible  avia-builder-el-85  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnz23mc-e5e95b728a65a2a958ebaff628124487 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jzwszv-f18baa321017fa165144adee0df052ca\">\n.av_font_icon.av-1jzwszv-f18baa321017fa165144adee0df052ca{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1jzwszv-f18baa321017fa165144adee0df052ca .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1jzwszv-f18baa321017fa165144adee0df052ca avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue827' data-av_iconfont='entypo-fontello' ><\/span><\/span> <strong>G) SERVICE OPTIONS &#038; ATTRIBUTES<\/strong><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-avm0ej-3f90bb2c25d1a148ef06f01661f9fbcf\">\n#top .hr.hr-invisible.av-avm0ej-3f90bb2c25d1a148ef06f01661f9fbcf{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-avm0ej-3f90bb2c25d1a148ef06f01661f9fbcf hr-invisible  avia-builder-el-88  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llouducg-bf5aabd2921e07156f29c86642e7355c\">\n.avia-image-container.av-llouducg-bf5aabd2921e07156f29c86642e7355c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llouducg-bf5aabd2921e07156f29c86642e7355c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llouducg-bf5aabd2921e07156f29c86642e7355c av-styling- avia-align-  avia-builder-el-89  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/parlour-tea-service-options.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11ks7ez-95391fe6d03576be93d04587d7bdad9c\">\n#top .hr.hr-invisible.av-11ks7ez-95391fe6d03576be93d04587d7bdad9c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-11ks7ez-95391fe6d03576be93d04587d7bdad9c hr-invisible  avia-builder-el-90  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxjc5j-053d259920d47720cbb991e8b13cbda6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Service Options and Attributes are details you can add to tell people more about your business.<\/p>\n<p>For example, if you are a restaurant, you might want to choose things such as <em>&#8220;takeaway available&#8221;<\/em> or <em>&#8220;has outdoor seating&#8221;<\/em>.<\/p>\n<p>the more nitty-gritty details you pour into your attributes, the better the odds of making an appearance for those super-specific searches.<\/p>\n<p>We&#8217;re talking about <strong>[dog-friendly caf\u00e9s near me]<\/strong> or <strong>[Brighton hotels with free wifi]<\/strong>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8lt1vv-b7f4b7919f9949f6d278f53a5cf2df94\">\n#top .hr.hr-invisible.av-8lt1vv-b7f4b7919f9949f6d278f53a5cf2df94{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-8lt1vv-b7f4b7919f9949f6d278f53a5cf2df94 hr-invisible  avia-builder-el-92  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnzd1bu-9fb87d26e129152f2d8b9f03e35a35a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q5gbv-fb11e969b68495b18e34960fc2d63e0e\">\n.av_font_icon.av-2q5gbv-fb11e969b68495b18e34960fc2d63e0e{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2q5gbv-fb11e969b68495b18e34960fc2d63e0e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2q5gbv-fb11e969b68495b18e34960fc2d63e0e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue814' data-av_iconfont='fontawesome' ><\/span><\/span> <strong>H) OPENING HOURS<\/strong><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tiu3t7-107113bc61344ac21d1d1eee7cca9b14\">\n#top .hr.hr-invisible.av-tiu3t7-107113bc61344ac21d1d1eee7cca9b14{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tiu3t7-107113bc61344ac21d1d1eee7cca9b14 hr-invisible  avia-builder-el-95  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lloujzr8-bdb1f3c8e2ebc7b350f88cdc1a76861a\">\n.avia-image-container.av-lloujzr8-bdb1f3c8e2ebc7b350f88cdc1a76861a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lloujzr8-bdb1f3c8e2ebc7b350f88cdc1a76861a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lloujzr8-bdb1f3c8e2ebc7b350f88cdc1a76861a av-styling- avia-align-  avia-builder-el-96  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/tree-top-adventure-google-listing-hours.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18j74gb-5b72ae408276f8fdb374c153ea462e09\">\n#top .hr.hr-invisible.av-18j74gb-5b72ae408276f8fdb374c153ea462e09{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-18j74gb-5b72ae408276f8fdb374c153ea462e09 hr-invisible  avia-builder-el-97  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxk702-fb95cb7c4b2aa54995d834c6ad6f92cb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>One study suggests <strong>60% of people check Google Business Profile for opening hours before visiting a business<\/strong>.<\/p>\n<p>We think it\u2019s much higher. Especially for businesses like stores, tyre shops, or restaurants.<\/p>\n<p>When you list your opening hours, you are telling potential customers you\u2019ll be there.<\/p>\n<p>Pinky promise.<\/p>\n<p>Have you ever looked up a business only to go there and find them closed?<\/p>\n<p>Then you\u2019ll know all about keeping opening hours up to date!<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zhrytn-7e130ecc936c506cd35b525f484ba25d\">\n#top .hr.hr-invisible.av-1zhrytn-7e130ecc936c506cd35b525f484ba25d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1zhrytn-7e130ecc936c506cd35b525f484ba25d hr-invisible  avia-builder-el-99  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnzim2k-3c13e90df2835f72fb5bba35a92bf06a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-50t52az-2933f38b2cca6b9b3067dbdd34ec1d33\">\n.av_font_icon.av-50t52az-2933f38b2cca6b9b3067dbdd34ec1d33{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-50t52az-2933f38b2cca6b9b3067dbdd34ec1d33 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-50t52az-2933f38b2cca6b9b3067dbdd34ec1d33 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' ><\/span><\/span> <strong>I) PRODUCT CATALOGUE<\/strong><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sjj3mz-4ac3a55f6260abeffce56d64103236e1\">\n#top .hr.hr-invisible.av-sjj3mz-4ac3a55f6260abeffce56d64103236e1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-sjj3mz-4ac3a55f6260abeffce56d64103236e1 hr-invisible  avia-builder-el-102  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llouwghc-efa682ce5ed9d2f7980f410b8bc13069\">\n.avia-image-container.av-llouwghc-efa682ce5ed9d2f7980f410b8bc13069 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llouwghc-efa682ce5ed9d2f7980f410b8bc13069 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llouwghc-efa682ce5ed9d2f7980f410b8bc13069 av-styling- avia-align-  avia-builder-el-103  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/watch-shop-products.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-56uqzwr-1724b7bf9c639f418464b0a68e880292\">\n#top .hr.hr-invisible.av-56uqzwr-1724b7bf9c639f418464b0a68e880292{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-56uqzwr-1724b7bf9c639f418464b0a68e880292 hr-invisible  avia-builder-el-104  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxlajp-08b444780410172149af462647ab5e5a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The product catalogue is a feature that allows you to list your products on the profile. It\u2019s like a virtual shop window.<\/p>\n<p>It is one way to showcase your products to potential customers and make it easier for them to find what they are looking for.<\/p>\n<p>This is especially true when people search for something like <em>\u2018Who has lawnmower parts near me?\u2019<\/em><\/p>\n<p>It\u2019s not eligible for every business. Google says the feature is meant for small-to-medium local businesses.<\/p>\n<p>If you don\u2019t have access to the \u201cproducts\u201d section, but see that your competitors are using it, chances are they have a Category you\u2019re not currently using.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4glan9n-5b7f86f17ce27ad68f41e8afb87d8898\">\n#top .hr.hr-invisible.av-4glan9n-5b7f86f17ce27ad68f41e8afb87d8898{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4glan9n-5b7f86f17ce27ad68f41e8afb87d8898 hr-invisible  avia-builder-el-106  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llnzlzol-aafc7652bc723ef0ad9d5865c7b53a96 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3j2nfjf-e1ae0e390d307a93626ed0c16c5e1c7e\">\n.av_font_icon.av-3j2nfjf-e1ae0e390d307a93626ed0c16c5e1c7e{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3j2nfjf-e1ae0e390d307a93626ed0c16c5e1c7e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3j2nfjf-e1ae0e390d307a93626ed0c16c5e1c7e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81d' data-av_iconfont='entypo-fontello' ><\/span><\/span> <strong>J) QUESTIONS &#038; ANSWERS<\/strong><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1inkeob-759d11305e1d3cf0792a8c0295253a60\">\n#top .hr.hr-invisible.av-1inkeob-759d11305e1d3cf0792a8c0295253a60{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1inkeob-759d11305e1d3cf0792a8c0295253a60 hr-invisible  avia-builder-el-109  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llouxcm2-d2bbd888f58035a338a54e2a325fc1dd\">\n.avia-image-container.av-llouxcm2-d2bbd888f58035a338a54e2a325fc1dd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llouxcm2-d2bbd888f58035a338a54e2a325fc1dd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llouxcm2-d2bbd888f58035a338a54e2a325fc1dd av-styling- avia-align-  avia-builder-el-110  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/treetop-adventure-questions.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-408estn-7b13310e4b92172773c394b7ec058c3d\">\n#top .hr.hr-invisible.av-408estn-7b13310e4b92172773c394b7ec058c3d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-408estn-7b13310e4b92172773c394b7ec058c3d hr-invisible  avia-builder-el-111  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxmmpi-f14c97304f6d96930cd6a945f53fd996 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Last but not least. <em>Although often the feature used the least.<\/em><\/p>\n<p>Your questions &#038; answers section is like a cheat sheet for both you and your customers.<\/p>\n<p>It&#8217;s where they can find the answers to the most common questions they have about your business.<\/p>\n<p>But it\u2019s also your opportunity to shine. Both with helpful replies and upsells.<\/p>\n<p><em><strong>Answer:<\/strong> \u201cYes, no problem. Our Italian restaurant in Salcombe has a wide range of vegan options on the menu.&#8221;<\/em><br \/>\n<em><strong>+ Upsell:<\/strong> &#8220;Plus a new flavour of dairy-free ice-cream from our beach-front kiosk every day\u201d<\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-llosljrr-b8ae20a5edac8b3e0d2822277e7e3dee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock de-green-text-box'  itemprop=\"text\" ><p><em><strong>Sage Snippet:<\/strong><\/em> Did you catch the subtle keywords used in the reply?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b096x7-13526000ab98663303c1c45ce4ae900b\">\n#top .hr.hr-invisible.av-b096x7-13526000ab98663303c1c45ce4ae900b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-b096x7-13526000ab98663303c1c45ce4ae900b hr-invisible  avia-builder-el-114  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"photos\"  class='av_textblock_section av-llnzqtoh-04bddac7c0cf4211197cc3ce5dd4e6c7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nzswa3-7e2c5818282f98f05799b8ab165334ec\">\n.av_font_icon.av-nzswa3-7e2c5818282f98f05799b8ab165334ec{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-nzswa3-7e2c5818282f98f05799b8ab165334ec .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-nzswa3-7e2c5818282f98f05799b8ab165334ec avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello' ><\/span><\/span> Step 2. Photos<\/h2>\n<p><em><strong>Choose your logo and cover photo. Upload new photos weekly.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-103qhez-bff38b5f5ed9c4f26a3c52270cd183e0\">\n#top .hr.hr-invisible.av-103qhez-bff38b5f5ed9c4f26a3c52270cd183e0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-103qhez-bff38b5f5ed9c4f26a3c52270cd183e0 hr-invisible  avia-builder-el-117  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llov1p9f-72040cfa0604ee67c0ed1635f7e51642\">\n.avia-image-container.av-llov1p9f-72040cfa0604ee67c0ed1635f7e51642 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llov1p9f-72040cfa0604ee67c0ed1635f7e51642 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llov1p9f-72040cfa0604ee67c0ed1635f7e51642 av-styling- avia-align-  avia-builder-el-118  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/zip-quarry-photos.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2gak34b-988ca9775d9671f3f2b561d14fe29994\">\n#top .hr.hr-invisible.av-2gak34b-988ca9775d9671f3f2b561d14fe29994{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2gak34b-988ca9775d9671f3f2b561d14fe29994 hr-invisible  avia-builder-el-119  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxnfq8-c00064e137e45da474b9788f1349da51 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The photo section is a place where your business truly shines.<\/p>\n<p>It&#8217;s not just about showcasing what you do, but also about establishing a genuine connection with potential customers.<\/p>\n<p>Here is where you get to show, not just tell, everything tempting about your business offerings.<\/p>\n<p>It might be photos of professionally fitted kitchens, pampered pooches, or delicious desserts.<\/p>\n<p>Try to include photos of people (smiling naturally if possible!).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-llosnjys-77077fea8ab8aeb8db3d4a5e8d426ea8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock de-green-text-box'  itemprop=\"text\" ><p><em><strong>Sage Snippet:<\/strong><\/em> Don\u2019t forget to add insightful captions to each picture. Add context and keywords to paint a fuller picture.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-llosnsbb-dff8c5ecf65ff55e6ef9e58ea0cc01c5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>You should make good choices for your logo and cover images.<\/p>\n<p>Then choose additional pictures that show off your work or brand.<\/p>\n<p>There is an \u2018Interior\u2019 album too, for images showcasing your space.<\/p>\n<p>And of course, Video content is a very welcome addition.<\/p>\n<h3>What about Geotagging images?<\/h3>\n<p>When it comes to geo-tagging images, the jury is out.<\/p>\n<p>A couple of prominent studies have shown this activity makes no noticeable difference.<\/p>\n<p>Are those studies enough to say it has no impact whatsoever and never will? Nope.<\/p>\n<p>Another argument points to the fact that Google strips out this data when images are uploaded. For privacy reasons.<\/p>\n<p>But does it do anything with that data in the process? Or is it just deleted while looking the other way?<\/p>\n<p>In conclusion, many people say it does nothing. A waste of time. Others swear by it.<\/p>\n<p>Google has announced that it reserves the right to use this data as a ranking factor.<\/p>\n<p>And yet the consensus is that they probably do not. Yet.<\/p>\n<p>Our view? It can\u2019t harm.<\/p>\n<p>Any data linking your business to a location may be helpful.<\/p>\n<p>And so where possible, we recommend adding this data to images. Especially ones taken on the actual business premises.<\/p>\n<p>But the chances are that any ranking influence is minimal at best.<\/p>\n<p>So maybe think twice before retrospectively geotagging a library of a thousand images!<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1llykh7-76c06956aa43904825c73236fbca450f\">\n#top .hr.hr-invisible.av-1llykh7-76c06956aa43904825c73236fbca450f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1llykh7-76c06956aa43904825c73236fbca450f hr-invisible  avia-builder-el-123  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"reviews\"  class='av_textblock_section av-llnztsum-b439254f174ae9d67d1a0cf89ad5ad97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zxwfor-92effc2d29d4d3bd956a3f3ce0a6f865\">\n.av_font_icon.av-zxwfor-92effc2d29d4d3bd956a3f3ce0a6f865{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-zxwfor-92effc2d29d4d3bd956a3f3ce0a6f865 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-zxwfor-92effc2d29d4d3bd956a3f3ce0a6f865 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello' ><\/span><\/span> Step 3. Reviews<\/h2>\n<p><em><strong>Encourage reviews and respond regularly.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jxr9l7-0376d9930e481012f693df498ab2ba11\">\n#top .hr.hr-invisible.av-jxr9l7-0376d9930e481012f693df498ab2ba11{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jxr9l7-0376d9930e481012f693df498ab2ba11 hr-invisible  avia-builder-el-126  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llow4vzc-d2f959ab948de03b007894a127fa19f4\">\n.avia-image-container.av-llow4vzc-d2f959ab948de03b007894a127fa19f4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llow4vzc-d2f959ab948de03b007894a127fa19f4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llow4vzc-d2f959ab948de03b007894a127fa19f4 av-styling- avia-align-  avia-builder-el-127  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/reviews-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19b6hvv-b94a3b29bc004e46bb2072afab7a1652\">\n#top .hr.hr-invisible.av-19b6hvv-b94a3b29bc004e46bb2072afab7a1652{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-19b6hvv-b94a3b29bc004e46bb2072afab7a1652 hr-invisible  avia-builder-el-128  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxoiic-65a831c57ea598d19664f523a6151d85 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Depending on how you currently rock reviews, this could very well be the easiest (and most effective) way to ramp up your local pack game.<\/p>\n<p>We&#8217;ve all grasped the concept that good reviews are like golden nuggets.<\/p>\n<p>And it&#8217;s no surprise that local establishments boasting glowing reviews tend to outshine those in the review-less shadows.<\/p>\n<p>That\u2019s because customers care about them. And Google does too.<\/p>\n<p>In fact, Google&#8217;s not only counting the reviews &#8211; they&#8217;re also reading them.<\/p>\n<p>And guess what else? They&#8217;re eyeing your responses too.<\/p>\n<p>Now, picture this: reviews carry more weight than a sumo wrestler when they&#8217;re graded based on:<\/p>\n<ul>\n<li><em><strong>The sheer number of reviews<\/strong><\/em><\/li>\n<li><em><strong>The stardom of star ratings<\/strong><\/em><\/li>\n<li><em><strong>The vibes in the comments<\/strong><\/em><\/li>\n<li><em><strong>The keywords they drop<\/strong><\/em><\/li>\n<li><em><strong>Your expert replies<\/strong><\/em><\/li>\n<li><em><strong>The emotions in your retorts<\/strong><\/em><\/li>\n<li><em><strong>And yes, the keywords you sprinkle in your responses<\/strong><\/em><\/li>\n<\/ul>\n<p>You should encourage reviews by simply asking your customers to leave them.<\/p>\n<p>It\u2019s easy to find a link from Google to share. Simply click the <em>\u2018Ask for reviews\u2019<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iei8nf-7b0b382123d8c34bfc23f12819d8b021\">\n#top .hr.hr-invisible.av-iei8nf-7b0b382123d8c34bfc23f12819d8b021{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-iei8nf-7b0b382123d8c34bfc23f12819d8b021 hr-invisible  avia-builder-el-130  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llow5l4b-9d3c061e02c134acf6ec44c2d0b97a6e\">\n.avia-image-container.av-llow5l4b-9d3c061e02c134acf6ec44c2d0b97a6e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llow5l4b-9d3c061e02c134acf6ec44c2d0b97a6e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llow5l4b-9d3c061e02c134acf6ec44c2d0b97a6e av-styling- avia-align-  avia-builder-el-131  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/reviews-request.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ww6miz-18e576931f38418e50fd1577297fc5d5\">\n#top .hr.hr-invisible.av-1ww6miz-18e576931f38418e50fd1577297fc5d5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1ww6miz-18e576931f38418e50fd1577297fc5d5 hr-invisible  avia-builder-el-132  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"updates\"  class='av_textblock_section av-llo06bja-3b00330cf86c67eec27e9dece4026992 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v6m0y3-73fe3a229749271b313a24d348ae53be\">\n.av_font_icon.av-v6m0y3-73fe3a229749271b313a24d348ae53be{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-v6m0y3-73fe3a229749271b313a24d348ae53be .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-v6m0y3-73fe3a229749271b313a24d348ae53be avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83d' data-av_iconfont='entypo-fontello' ><\/span><\/span> Step 4. Updates<\/h2>\n<p><em><strong>Publish keyword-rich customer updates weekly.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1k0v3kb-52ab863728a92f71879a9d990c85247c\">\n#top .hr.hr-invisible.av-1k0v3kb-52ab863728a92f71879a9d990c85247c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1k0v3kb-52ab863728a92f71879a9d990c85247c hr-invisible  avia-builder-el-135  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1sq13rf-f88abac76559588480ba3ee615cff023\">\n.avia-image-container.av-1sq13rf-f88abac76559588480ba3ee615cff023 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1sq13rf-f88abac76559588480ba3ee615cff023 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1sq13rf-f88abac76559588480ba3ee615cff023 av-styling- avia-align-  avia-builder-el-136  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-56888 avia-img-lazy-loading-not-56888 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/09\/google-transcends-featured-image.jpg\" alt='' title='google-transcends-featured-image'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/09\/google-transcends-featured-image.jpg 600w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/09\/google-transcends-featured-image-300x300.jpg 300w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/09\/google-transcends-featured-image-80x80.jpg 80w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/09\/google-transcends-featured-image-36x36.jpg 36w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/09\/google-transcends-featured-image-180x180.jpg 180w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ku3hd7-164cadc8f6f191ed4f46bcb6b29765c5\">\n#top .hr.hr-invisible.av-1ku3hd7-164cadc8f6f191ed4f46bcb6b29765c5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1ku3hd7-164cadc8f6f191ed4f46bcb6b29765c5 hr-invisible  avia-builder-el-137  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxqzke-37564fd557bf868d8fdc1cff8be7bd5f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Another widely underused feature that, for now, could give you a leg up on your competition.<\/p>\n<p>While sitting on the <s>loo<\/s> tube browsing your favourite socials, IG, TikTok, etc\u2026 Chances are Google updates won\u2019t get much of your attention.<\/p>\n<p>So truthfully it\u2019s more like something Google will pay attention to, rather than actual people.<\/p>\n<p>But that\u2019s ok. You can do everything the social media playbook tells you not to do\u2026 Talk about yourself!<\/p>\n<p>Use the opportunity to broadcast offers and announcements to your heart&#8217;s content.<\/p>\n<p>This isn&#8217;t just about broadcasting though. It&#8217;s ultimately about forging connections and nurturing potential relationships.<\/p>\n<p><em><strong>Here\u2019s a quick Google Updates playbook:<\/strong><\/em><\/p>\n<ol>\n<li>Be the Informative Charmer: Your updates should wear the dual hats of being informative and engaging. They&#8217;re your chance to dish out helpful details about your business, its treasure trove of products and services, and any upcoming shindigs or discounts.<\/li>\n<li>The Keyword Key: When you&#8217;re penning down those updates, spice them up with keywords that your customers are most likely to tap into their search bars. This little magic trick helps your updates shimmy up the search result ladder.<\/li>\n<li>A Date with Consistency: Think of updates as your virtual newsletters. Keep the momentum alive with a regular sprinkle of updates. This not only keeps your customers in the know but also paints you as the real deal in the business game.<\/li>\n<\/ol>\n<p><em><strong>Now, let&#8217;s dive into some delicious update ideas for your Google Business Profile:<\/strong><\/em><\/p>\n<ul>\n<li>Roll out the red carpet for your latest product or service debut.<\/li>\n<li>Toss some industry wisdom their way with a share-worthy blog post or article.<\/li>\n<li>Rally the troops for an upcoming event or a flashy promotion.<\/li>\n<li>Treat their eyes to a visual feast with a tantalising photo or video tour of your business.<\/li>\n<li>Answer those burning FAQs that keep cropping up.<\/li>\n<li>Add a personal touch by introducing a member of the team.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt18y3-5f8fcdb8c3b6dc8756469d5841142875\">\n#top .hr.hr-invisible.av-lt18y3-5f8fcdb8c3b6dc8756469d5841142875{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lt18y3-5f8fcdb8c3b6dc8756469d5841142875 hr-invisible  avia-builder-el-139  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"monitor\"  class='av_textblock_section av-llo0k00c-be7f13b902918f187f0b5c846e4b5f62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ad46qz-4e16d59dcc7dbe310e7ce7360dc247bd\">\n.av_font_icon.av-2ad46qz-4e16d59dcc7dbe310e7ce7360dc247bd{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2ad46qz-4e16d59dcc7dbe310e7ce7360dc247bd .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2ad46qz-4e16d59dcc7dbe310e7ce7360dc247bd avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue9fa' data-av_iconfont='fontawesome' ><\/span><\/span> Step 5. Monitor<\/h2>\n<p><em><strong>Maintain your profile and monitor results.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b1ikx7-1712c97544fbc52ef36a85741efb2251\">\n#top .hr.hr-invisible.av-1b1ikx7-1712c97544fbc52ef36a85741efb2251{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1b1ikx7-1712c97544fbc52ef36a85741efb2251 hr-invisible  avia-builder-el-142  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llowe7i8-1947f556bbc3948e05ae6e1caffeb6b6\">\n.avia-image-container.av-llowe7i8-1947f556bbc3948e05ae6e1caffeb6b6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llowe7i8-1947f556bbc3948e05ae6e1caffeb6b6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llowe7i8-1947f556bbc3948e05ae6e1caffeb6b6 av-styling- avia-align-  avia-builder-el-143  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/performance-900-google-business-profile.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2cs5re3-69b0808893b0bd38e195032727d272d0\">\n#top .hr.hr-invisible.av-2cs5re3-69b0808893b0bd38e195032727d272d0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2cs5re3-69b0808893b0bd38e195032727d272d0 hr-invisible  avia-builder-el-144  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxrroc-255ac03257082075d548884310595c0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A good website is never finished.<br \/>\nSocial media marketing never stops.<br \/>\nSEO is about continuous optimisation activity.<\/p>\n<p>So just like most marketing, this is also an ongoing process of review and iteration.<\/p>\n<p><em>Rinse and repeat.<\/em><\/p>\n<p>Continuously, periodically, consistently continue activities which<\/p>\n<ul>\n<li><em><strong>Review performance<\/strong><\/em><\/li>\n<li><em><strong>Maintain accuracy<\/strong><\/em><\/li>\n<li><em><strong>Improve the listing<\/strong><\/em><\/li>\n<li><em><strong>Keep things up to date<\/strong><\/em><\/li>\n<\/ul>\n<p>You can keep track of your performance each month.<\/p>\n<p>Google Business Profile&#8217;s monthly insights help you map your progress, spot growth opportunities, and make those oh-so-smart decisions for your business.<\/p>\n<p>These insights serve up a wealth of real-world tangible info, including<\/p>\n<ul>\n<li><em><strong>Total interactions<\/strong><\/em><\/li>\n<li><em><strong>Calls<\/strong><\/em><\/li>\n<li><em><strong>Messages<\/strong><\/em><\/li>\n<li><em><strong>Bookings (if applicable)<\/strong><\/em><\/li>\n<li><em><strong>Directions<\/strong><\/em><\/li>\n<li><em><strong>Website clicks<\/strong><\/em><\/li>\n<\/ul>\n<p>The good news? Accessing this treasure trove is as easy as a click. Just click on &#8216;<em>Performance<\/em>&#8216; in your Google Business Profile.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1t53dd7-ab8e998160c691a2f333b87f2bcbe3b6\">\n#top .hr.hr-invisible.av-1t53dd7-ab8e998160c691a2f333b87f2bcbe3b6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1t53dd7-ab8e998160c691a2f333b87f2bcbe3b6 hr-invisible  avia-builder-el-146  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llowgnls-13206c09f040c6f736fbfdf9f46decb4\">\n.avia-image-container.av-llowgnls-13206c09f040c6f736fbfdf9f46decb4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llowgnls-13206c09f040c6f736fbfdf9f46decb4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llowgnls-13206c09f040c6f736fbfdf9f46decb4 av-styling- avia-align-  avia-builder-el-147  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-22-at-16.38.36.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1072iej-2282cc998867824ffc02f25329ec6323\">\n#top .hr.hr-invisible.av-1072iej-2282cc998867824ffc02f25329ec6323{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1072iej-2282cc998867824ffc02f25329ec6323 hr-invisible  avia-builder-el-148  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llowf8g2-419c14628cc62d1d6adeca1bf07e5c36 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Export these insights into a spreadsheet for some deep dives. Oh, and if you prefer a gentler nudge, have them breezily delivered to your inbox.<\/p>\n<p><em><strong>Ready to up your game?<\/strong><\/em> Set goals for what you want these stats to be and use this as motivation to put in the work.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nr8963-c44532c85433b6614c2a0a1357e89c89\">\n#top .hr.hr-invisible.av-nr8963-c44532c85433b6614c2a0a1357e89c89{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-nr8963-c44532c85433b6614c2a0a1357e89c89 hr-invisible  avia-builder-el-150  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"bonus\"  class='av_textblock_section av-llorfz2z-c6f3934362b900b8aab431896ca9ec4a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md1evf-6d79a604f7455eb637faeaa736355e1d\">\n.av_font_icon.av-md1evf-6d79a604f7455eb637faeaa736355e1d{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-md1evf-6d79a604f7455eb637faeaa736355e1d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-md1evf-6d79a604f7455eb637faeaa736355e1d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue86d' data-av_iconfont='entypo-fontello' ><\/span><\/span> Bonus Step &#8211; Website<\/h3>\n<p><em><strong>Technical offsite and onsite SEO is still vital<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r4qtqj-10face0dd1ddfea499feef15ac7ac7f7\">\n#top .hr.hr-invisible.av-r4qtqj-10face0dd1ddfea499feef15ac7ac7f7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-r4qtqj-10face0dd1ddfea499feef15ac7ac7f7 hr-invisible  avia-builder-el-153  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llowibtf-b7709079cd9349e3327a3188e78c88f0\">\n.avia-image-container.av-llowibtf-b7709079cd9349e3327a3188e78c88f0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llowibtf-b7709079cd9349e3327a3188e78c88f0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llowibtf-b7709079cd9349e3327a3188e78c88f0 av-styling- avia-align-  avia-builder-el-154  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/08\/top-20-google-business-profile-ranking-factors.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-118xoh7-ef672f24a863e1a3ef118f2a5dfa896d\">\n#top .hr.hr-invisible.av-118xoh7-ef672f24a863e1a3ef118f2a5dfa896d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-118xoh7-ef672f24a863e1a3ef118f2a5dfa896d hr-invisible  avia-builder-el-155  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lloxt233-abf630fa5de729f3a1e3ecd57b11e241 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Everything we\u2019ve talked about so far covers direct edits to the profile itself.<\/p>\n<p>But you may be surprised to hear that your website also plays a key role when determining where your Google Business Profile appears in the local rankings.<\/p>\n<p><em>Read that again.<\/em> Not just <strong>where your website appears<\/strong>, but <strong>where your Google listing appears<\/strong>. So it&#8217;s worth investing some time on SEO for your website.<\/p>\n<p>In fact,<\/p>\n<ul>\n<li><em><strong>Keywords in Landing Page Title<\/strong><\/em><\/li>\n<li><em><strong>Dedicated Page for Each Service<\/strong><\/em><\/li>\n<li><em><strong>Keywords in GBP Landing Page H tags<\/strong><\/em><\/li>\n<li><em><strong>Geographic Keyword Relevance of Domain Content<\/strong><\/em><\/li>\n<li><em><strong>Internal Linking Across Entire Website<\/strong><\/em><\/li>\n<li><em><strong>And Quantity of Inbound Links to Domain from Locally-Relevant Domains<\/strong><\/em><\/li>\n<\/ul>\n<p>Are all in the <strong>top 21 ranking factors<\/strong> for local pack inclusion.<br \/>\n(Which includes around 150 different factors)<\/p>\n<p>This demonstrates that good old-fashioned <a href=\"https:\/\/www.nettl.com\/ie\/seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a> still plays a big part in getting your business featured prominently in Google search results.<\/p>\n<p><em><strong>Feel like it\u2019s hard to find the time?<\/strong><\/em><\/p>\n<p>Ask us about <em><a href=\"https:\/\/www.nettl.com\/ie\/business-booster\/\">Google Business Booster<\/a>.<\/em> For an affordable monthly investment, we help with ongoing activity so you can spend time focusing on your business.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sqoawb-8ab80a62f59f9eaf824a3612ae7e284c\">\n#top .hr.hr-invisible.av-sqoawb-8ab80a62f59f9eaf824a3612ae7e284c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-sqoawb-8ab80a62f59f9eaf824a3612ae7e284c hr-invisible  avia-builder-el-157  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-9c48f0a74cbcbb9f7f4f930f63dc65cd-wrap avia-button-center  avia-builder-el-158  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-9c48f0a74cbcbb9f7f4f930f63dc65cd av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-159  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-55680'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that most people head to the map results when searching for local products and services.<br \/>\nHere are 5 simple steps you can take to help your business rank higher in Google\u2019s local search results.<\/p>\n","protected":false},"author":166,"featured_media":55684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-55680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Business Profile : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/google-business-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Business Profile : nettl.com\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no secret that most people head to the map results when searching for local products and services. Here are 5 simple steps you can take to help your business rank higher in Google\u2019s local search results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/google-business-profile\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-24T10:26:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T09:27:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2023\/08\/rank-higher-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daryl Edgecombe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daryl Edgecombe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"104 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/google-business-profile\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/google-business-profile\/\",\"name\":\"Google Business Profile : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/google-business-profile\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/google-business-profile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2023\/08\/rank-higher-featured.jpg\",\"datePublished\":\"2023-08-24T10:26:36+00:00\",\"dateModified\":\"2023-09-08T09:27:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/521d68fc29159046cfa89796f551caeb\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/google-business-profile\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/ie\/google-business-profile\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/google-business-profile\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2023\/08\/rank-higher-featured.jpg\",\"contentUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2023\/08\/rank-higher-featured.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/ie\/google-business-profile\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/ie\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Business Profile\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\",\"url\":\"https:\/\/www.nettl.com\/ie\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print &amp; Signs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nettl.com\/ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/521d68fc29159046cfa89796f551caeb\",\"name\":\"Daryl Edgecombe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d7ca5f92ed98cdcb03847e2f25c0bb366b5ec3e116b97dadbec69bd393d12c41?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d7ca5f92ed98cdcb03847e2f25c0bb366b5ec3e116b97dadbec69bd393d12c41?s=96&d=mm&r=g\",\"caption\":\"Daryl Edgecombe\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Business Profile : nettl.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettl.com\/ie\/google-business-profile\/","og_locale":"en_GB","og_type":"article","og_title":"Google Business Profile : nettl.com","og_description":"It\u2019s no secret that most people head to the map results when searching for local products and services. 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