{"id":56522,"date":"2024-09-24T08:56:23","date_gmt":"2024-09-24T07:56:23","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=56522"},"modified":"2024-10-23T09:21:36","modified_gmt":"2024-10-23T08:21:36","slug":"backlinks","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/backlinks\/","title":{"rendered":"Beautiful Backlink Profile"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56522'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Are your backlinks holding you back?<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 6 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-42-886c731135aff977c0ba34bf4c3a2404 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Do you need Backlinks for SEO?<\/h2>\n<p>If you\u2019ve ever dabbled in <a href=\"https:\/\/www.nettl.com\/ie\/seo\/\" target=\"_blank\" rel=\"noopener\">the world of SEO<\/a>, you\u2019ve probably come across the term \u2018backlinks\u2019.<\/p>\n<p>For many business owners and marketers, it\u2019s a word that evokes mixed emotions. Much like the phrase \u2018corporate team-building\u2019.<\/p>\n<p>But unlike awkward trust falls, backlinks are actually something worth getting excited about.<\/p>\n<p>In fact, a well-maintained backlink profile can be the difference between your website being hidden away in the dusty corners of the internet or strutting its stuff on page one of Google.<\/p>\n<p>Do you need backlinks for SEO? Absolutely!<\/p>\n<p>So, let\u2019s set the record straight and explore why backlinks, and SEO in general, should be on your radar.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-40-dfa7e23e7954eb873f88b9d27e402bab\">\n#top .hr.hr-invisible.av-jp00gvdr-40-dfa7e23e7954eb873f88b9d27e402bab{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-40-dfa7e23e7954eb873f88b9d27e402bab hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-3021c65e344838c5b8b384aa23886d3d\">\n.avia-image-container.av-h2771v5-3021c65e344838c5b8b384aa23886d3d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-3021c65e344838c5b8b384aa23886d3d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-3021c65e344838c5b8b384aa23886d3d av-styling- avia-align-  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/09\/bad-rep-backlinks.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-38-c7e6d2d99dca34b839e25f3f0c28b43c\">\n#top .hr.hr-invisible.av-jp00gvdr-38-c7e6d2d99dca34b839e25f3f0c28b43c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-38-c7e6d2d99dca34b839e25f3f0c28b43c hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-39-e4cb129dc2fff69eb01b12135b9e759c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Why do backlinks have such a bad rep?<\/h2>\n<p>If you\u2019ve heard murmurings about backlinks being bad for business, it\u2019s likely because of their shady past.<\/p>\n<p>In the early days of SEO, the more backlinks you had, the better your site ranked.<\/p>\n<p>This led to all sorts of dodgy tactics: Buying links in bulk, link farms (no, not where happy little links graze peacefully), and other trickery to manufacture links and inflate rankings artificially.<\/p>\n<p>Unsurprisingly, Google and its search engine pals wised up to these antics and started penalising websites with dodgy backlink profiles.<\/p>\n<p>This gave backlinks a bad name, even though the real issue was the authenticity of them, not backlinks in general.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-36-1ecc0a124df4190710f162cb1380d5c2\">\n#top .hr.hr-invisible.av-jp00gvdr-36-1ecc0a124df4190710f162cb1380d5c2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-36-1ecc0a124df4190710f162cb1380d5c2 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-37-952da53c64223befbf3778171513627c\">\n.avia-image-container.av-h2771v5-37-952da53c64223befbf3778171513627c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-37-952da53c64223befbf3778171513627c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-37-952da53c64223befbf3778171513627c av-styling- avia-align-  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/09\/lifting-up-seo-on-backlinks.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-34-0c5f937785decb1d6f9a5e60b750c4a2\">\n#top .hr.hr-invisible.av-jp00gvdr-34-0c5f937785decb1d6f9a5e60b750c4a2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-34-0c5f937785decb1d6f9a5e60b750c4a2 hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-35-d6e48804a947c291ef2cd16a0d54dd99 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Why backlinks are still important<\/h2>\n<p><em><strong>Despite their slightly tarnished reputation, backlinks remain one of the most powerful tools in your SEO arsenal. Here\u2019s why:<\/strong><\/em><\/p>\n<ul>\n<li><em><strong>Authority and Trustworthiness<\/strong><\/em><br \/>\nHigh-quality backlinks from authoritative sites are like receiving an honourable seal of approval. They signal to search engines that your site is trustworthy, boosting your domain authority. Imagine having David Attenborough endorse your wildlife documentary &#8211; instant credibility!<\/li>\n<li><em><strong>Improved Search Rankings<\/strong><\/em><br \/>\nSearch engines use backlinks to understand the relevance and importance of your site. A strong backlink profile can propel your site higher up the search results. Once your site is technically sound, it really can prove to be the difference maker.<\/li>\n<li><em><strong>Driving Referral Traffic<\/strong><\/em><br \/>\nShock news: Not all traffic needs to come from search engines. A good backlink can bring visitors directly from the referring site, especially if it\u2019s relevant and has a loyal following.<\/li>\n<li><em><strong>Boosting Indexing<\/strong><\/em><br \/>\nBacklinks help search engine bots find your site and index your pages more efficiently. This means your content is more likely to appear in search results quickly and comprehensively.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-32-d5844d8309d917326e89ab33690c18a3\">\n#top .hr.hr-invisible.av-jp00gvdr-32-d5844d8309d917326e89ab33690c18a3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-32-d5844d8309d917326e89ab33690c18a3 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-33-93731cbb6af6b86e3c552711c991cd28\">\n.avia-image-container.av-h2771v5-33-93731cbb6af6b86e3c552711c991cd28 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-33-93731cbb6af6b86e3c552711c991cd28 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-33-93731cbb6af6b86e3c552711c991cd28 av-styling- avia-align-  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/09\/balance-is-important-in-backlinks.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-30-135d6d7c86cd903e46ccfc0e9500c608\">\n#top .hr.hr-invisible.av-jp00gvdr-30-135d6d7c86cd903e46ccfc0e9500c608{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-30-135d6d7c86cd903e46ccfc0e9500c608 hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m1eu0xtu-3804f67d59729b42985f500a00629162 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>A well-balanced backlink profile<\/h2>\n<p>Quality over quantity. Yes, yes. Yawn.<\/p>\n<p>But it\u2019s not just about getting as many backlinks as possible.<\/p>\n<p>The goal is to achieve a healthy, balanced backlink profile.<\/p>\n<p>Think of it like a well-rounded diet; you need the right mix of nutrients to keep your site healthy and thriving.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m1eu5zcf-4d1366ae3d0d0c1a4252ae57503a080a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>A variety of natural signals<\/h2>\n<p><em><strong>A balanced backlink profile includes a variety of natural attributes:<br \/>\n<\/strong><\/em><\/p>\n<ul>\n<li><em><strong>Diverse Sources:<\/strong><\/em><br \/>\nLinks from a wide range of reputable websites, not just one or two domains, but the perfect blend.<\/li>\n<li><em><strong>Natural Anchor Text:<\/strong><\/em><br \/>\nA mix of branded, keyword-rich, and generic anchor texts that look organic and not over-optimised.<\/li>\n<li><em><strong>Relevance:<\/strong><\/em><br \/>\nLinks from sites relevant to your industry or niche, reinforcing your site\u2019s context and authority.<\/li>\n<li><em><strong>Authority:<\/strong><\/em><br \/>\nHow credible are the sites linking TO you? What is their &#8216;word&#8217; worth to the search engines?<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-61rv40h-cf4c78ae54fa29aa50663bfcb1d6ad99\">\n#top .hr.hr-invisible.av-61rv40h-cf4c78ae54fa29aa50663bfcb1d6ad99{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-61rv40h-cf4c78ae54fa29aa50663bfcb1d6ad99 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1f195pa-a5312fbfea9bf3947f2433a375fe04db\">\n.avia-image-container.av-m1f195pa-a5312fbfea9bf3947f2433a375fe04db img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m1f195pa-a5312fbfea9bf3947f2433a375fe04db .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m1f195pa-a5312fbfea9bf3947f2433a375fe04db av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/09\/majestic-seo.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5nritgx-663e67b75af9ba841492e06f242b262a\">\n#top .hr.hr-invisible.av-5nritgx-663e67b75af9ba841492e06f242b262a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5nritgx-663e67b75af9ba841492e06f242b262a hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m1eublag-dc77f5ff1fea466f8e117be45921374c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Trust and Citation Flow<\/h2>\n<p>To get a handle on your backlink profile, it\u2019s helpful to use SEO tools like <a href=\"https:\/\/majestic.com\/\" target=\"_blank\" rel=\"noopener\">Majestic<\/a>, which offer insights through metrics like Trust Flow and Citation Flow.<\/p>\n<h3>Trust Flow<\/h3>\n<p>Trust Flow measures the quality and trustworthiness of a site based on its backlinks.<\/p>\n<p>High TF indicates that your site is receiving links from other trustworthy, reputable sites.<\/p>\n<h3>Citation Flow<\/h3>\n<p>Citation Flow reflects the number of backlinks pointing to your site. It\u2019s like a popularity contest, but without considering whether the attention you\u2019re getting is good or bad.<\/p>\n<p>A good TF\/CF ratio means your site is not only popular but also respected.<\/p>\n<p>If your CF is high but TF is low, it could be a sign that you\u2019re attracting lots of low-quality links. A bit like being famous for all the wrong reasons!<\/p>\n<p>Although ideally, you&#8217;ll want both of these scores to be about the same.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-55y4jgx-47148197bd4894429545288d410eb1e4\">\n#top .hr.hr-invisible.av-55y4jgx-47148197bd4894429545288d410eb1e4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-55y4jgx-47148197bd4894429545288d410eb1e4 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4tl0vm9-fdefeadac72ea0ad4f5c62cacded062e\">\n.avia-image-container.av-4tl0vm9-fdefeadac72ea0ad4f5c62cacded062e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4tl0vm9-fdefeadac72ea0ad4f5c62cacded062e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4tl0vm9-fdefeadac72ea0ad4f5c62cacded062e av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/09\/majestic-seo.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ijhr01-cf020958cbf6bb97ed60999e6914a51f\">\n#top .hr.hr-invisible.av-4ijhr01-cf020958cbf6bb97ed60999e6914a51f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4ijhr01-cf020958cbf6bb97ed60999e6914a51f hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m1exf0m2-ee866633edcd5f3e15bd8a5aad059edf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Beware spammy or toxic\u00a0backlinks<\/h2>\n<p>Not all backlinks are good news.<\/p>\n<p>Some can be downright detrimental.<\/p>\n<p>These are links from spammy, low-quality, or irrelevant sites or bots, that can harm your SEO rather than help it.<\/p>\n<p>If you\u2019ve got a few of these lurking in your backlink profile, you might need to take action to clean them up.<\/p>\n<p>Tools like <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2648487?hl=en\" target=\"_blank\" rel=\"noopener\">Google\u2019s Disavow Tool<\/a> can help you tell Google to ignore these harmful links.<\/p>\n<p>But a word of caution: disavowing links can be risky business.<\/p>\n<p>If you\u2019re not careful, you could end up doing more harm than good.<\/p>\n<p>If you\u2019re unsure, it\u2019s worth hiring an SEO expert (like us) to handle this for you.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42hbpg1-a306909bc15787b643c4f904990c8919\">\n#top .hr.hr-invisible.av-42hbpg1-a306909bc15787b643c4f904990c8919{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-42hbpg1-a306909bc15787b643c4f904990c8919 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1f1hlxs-a9d92cc807581652ba541aa2d041a6b0\">\n.avia-image-container.av-m1f1hlxs-a9d92cc807581652ba541aa2d041a6b0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m1f1hlxs-a9d92cc807581652ba541aa2d041a6b0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m1f1hlxs-a9d92cc807581652ba541aa2d041a6b0 av-styling- avia-align-  avia-builder-el-29  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-56541 avia-img-lazy-loading-not-56541 avia_image ' src=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/09\/Backlinks-Infographic-IE.jpeg\" alt='' title='Backlinks Infographic IE'  height=\"1280\" width=\"640\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/09\/Backlinks-Infographic-IE.jpeg 640w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/09\/Backlinks-Infographic-IE-150x300.jpeg 150w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/09\/Backlinks-Infographic-IE-515x1030.jpeg 515w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/09\/Backlinks-Infographic-IE-40x80.jpeg 40w, https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2024\/09\/Backlinks-Infographic-IE-353x705.jpeg 353w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ck81ap-885d36fe8302365dcdc9933e3377ebfb\">\n#top .hr.hr-invisible.av-ck81ap-885d36fe8302365dcdc9933e3377ebfb{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ck81ap-885d36fe8302365dcdc9933e3377ebfb hr-invisible  avia-builder-el-30  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-31-27b761ffd7b4e11b1cb29edcf43d2dd4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How to build a stellar backlink profile (without breaking any rules)<\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-888gsx-9c06eaa84824c13e196e306f6df2af97\">\n.av_font_icon.av-888gsx-9c06eaa84824c13e196e306f6df2af97{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-888gsx-9c06eaa84824c13e196e306f6df2af97 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-888gsx-9c06eaa84824c13e196e306f6df2af97 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Create high-quality content<\/h3>\n<p>This one\u2019s non-negotiable. If you want people to link to your site, give them something worth linking to. Create valuable, informative, or entertaining content that answers questions, solves problems, or simply makes people smile.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jqx99t-31c2ddd776bcf50bef1320d90bbbef37\">\n.av_font_icon.av-1jqx99t-31c2ddd776bcf50bef1320d90bbbef37{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1jqx99t-31c2ddd776bcf50bef1320d90bbbef37 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1jqx99t-31c2ddd776bcf50bef1320d90bbbef37 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Reach out to industry influencers<\/h3>\n<p>Got a great article or resource? Don\u2019t be shy! Reach out to influencers, bloggers, or industry experts who might be interested. If they like what they see, they might share it with their followers.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ah5njl-67e6791aabcec51ee5d6a23531d2f702\">\n.av_font_icon.av-1ah5njl-67e6791aabcec51ee5d6a23531d2f702{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1ah5njl-67e6791aabcec51ee5d6a23531d2f702 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1ah5njl-67e6791aabcec51ee5d6a23531d2f702 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue822' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Monitor and manage your backlinks<\/h3>\n<p>Use tools like Google Search Console, Moz, or Ahrefs to keep an eye on who\u2019s linking to you. If you spot any suspicious or low-quality links, take action to remove or disavow them. It\u2019s like weeding your garden\u2014get rid of the bad stuff to let the good links flourish.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sp6te9-8f651ef571999605370bac3f2f3b780d\">\n.av_font_icon.av-sp6te9-8f651ef571999605370bac3f2f3b780d{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-sp6te9-8f651ef571999605370bac3f2f3b780d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-sp6te9-8f651ef571999605370bac3f2f3b780d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8b9' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Ask Nettl for help<\/h3>\n<p>We can analyse your existing backlink profile and spell out exactly what steps you need to take to build the perfect one. Ask us about a <strong>FREE<\/strong> Pre-Site Audit.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xxxzf5-70547f029caf76bbc96a003a35e267df\">\n#top .hr.hr-invisible.av-2xxxzf5-70547f029caf76bbc96a003a35e267df{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2xxxzf5-70547f029caf76bbc96a003a35e267df hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1f1u7iv-d54fa9a830d14c4e1f81af147c96f372\">\n.avia-image-container.av-m1f1u7iv-d54fa9a830d14c4e1f81af147c96f372 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m1f1u7iv-d54fa9a830d14c4e1f81af147c96f372 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m1f1u7iv-d54fa9a830d14c4e1f81af147c96f372 av-styling- avia-align-  avia-builder-el-37  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/09\/some-factors-that-affect-seo-ranking.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2f3oz2p-14765876de0157d31ba93c72354236a9\">\n#top .hr.hr-invisible.av-2f3oz2p-14765876de0157d31ba93c72354236a9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2f3oz2p-14765876de0157d31ba93c72354236a9 hr-invisible  avia-builder-el-38  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m1eziijf-42f929f933f4c2c74acb85124ca4a15e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>SEO: Way more than just backlinks<\/h2>\n<p>While backlinks are a big piece of the SEO puzzle, they\u2019re not the only one.<\/p>\n<p>You\u2019ll also need to think about on-page SEO (like using the right keywords and ensuring your site is technically sound), content strategy, and user experience.<\/p>\n<p>In fact, unless your on-site SEO is sound, giving TLC to your backlink profile is unlikely to move the needle at all.<\/p>\n<p>Besides, what\u2019s the point of bringing people to your site if it\u2019s a hot mess once they get there anyway?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29qwte9-b64f3c94958c98bd173621a5a4016f91\">\n#top .hr.hr-invisible.av-29qwte9-b64f3c94958c98bd173621a5a4016f91{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-29qwte9-b64f3c94958c98bd173621a5a4016f91 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1f1vcqy-6bfb4356d79a003a14fa3c04de823ca2\">\n.avia-image-container.av-m1f1vcqy-6bfb4356d79a003a14fa3c04de823ca2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m1f1vcqy-6bfb4356d79a003a14fa3c04de823ca2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m1f1vcqy-6bfb4356d79a003a14fa3c04de823ca2 av-styling- avia-align-  avia-builder-el-41  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/09\/chatting-over-website-seo.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5g5i0h-0aafc95f0cec2a700ca863607c0335a7\">\n#top .hr.hr-invisible.av-5g5i0h-0aafc95f0cec2a700ca863607c0335a7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5g5i0h-0aafc95f0cec2a700ca863607c0335a7 hr-invisible  avia-builder-el-42  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m1ezk0zu-351e5cff800aa3929835598ae4b03805 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Next level SEO<\/h2>\n<p>So, if you\u2019re ready to take your website\u2019s visibility to the next level, it\u2019s time to embrace backlinks as the misunderstood heroes they are.<\/p>\n<p>Just remember, no shortcuts, no shenanigans, and always choose quality over quantity.<\/p>\n<p>This is serious business for brands serious about their SEO.<\/p>\n<p>Your website (and your business) will thank you for it!<\/p>\n<p>It&#8217;s simple to get started. And costs nothing. Just request a FREE Pre-Site Audit today from your <a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\" target=\"_blank\" rel=\"noopener\">local Nettl partner<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d50fxt-9fd6585498ed8fc0a71a2292d9c4165f\">\n#top .hr.hr-invisible.av-1d50fxt-9fd6585498ed8fc0a71a2292d9c4165f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1d50fxt-9fd6585498ed8fc0a71a2292d9c4165f hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2-wrap avia-button-center  avia-builder-el-45  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5maa9-16cfbe19abf4bd56242103fbe60d961e\">\n#top .hr.hr-invisible.av-k5maa9-16cfbe19abf4bd56242103fbe60d961e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5maa9-16cfbe19abf4bd56242103fbe60d961e hr-invisible  avia-builder-el-46  el_after_av_button  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1f2o89h-8dc751d90e09497e27a6dad745f89bca\">\n.avia-image-container.av-m1f2o89h-8dc751d90e09497e27a6dad745f89bca img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m1f2o89h-8dc751d90e09497e27a6dad745f89bca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m1f2o89h-8dc751d90e09497e27a6dad745f89bca av-styling- avia-align-  avia-builder-el-47  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/09\/taking-notes.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-48  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56522'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Backlinks can get a bad rep, but they\u2019re not all bad. The thing is, they&#8217;re not all GOOD either. Got toxic ones holding you back?  Give your backlink profile some love &#038; watch your website traffic soar!<\/p>\n","protected":false},"author":166,"featured_media":56525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-56522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beautiful Backlink Profile : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/backlinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beautiful Backlink Profile : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Backlinks can get a bad rep, but they\u2019re not all bad. The thing is, they&#039;re not all GOOD either. Got toxic ones holding you back? 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