{"id":56670,"date":"2025-02-18T08:33:55","date_gmt":"2025-02-18T08:33:55","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=56670"},"modified":"2025-02-18T12:53:11","modified_gmt":"2025-02-18T12:53:11","slug":"social-media-costs","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/social-media-costs\/","title":{"rendered":"Social Media Costs"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56670'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Social Media isn&#8217;t free<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 4 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-8kho6jj-d68c77266f71e9eead3b3f80b1204533 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Is the hidden cost of social media draining your time (and wallet)?<\/h2>\n<p>Running a business social media account sounds easy, right?<\/p>\n<p>Snap a photo. Write a witty caption. Hit post. Job done.<\/p>\n<p>Except, that\u2019s not quite how it works.<\/p>\n<p>In reality, social media is a bottomless pit of content demands.<\/p>\n<p>A relentless cycle of brainstorming, posting, engaging, analysing, tweaking, and then doing it all over again.<\/p>\n<p>And, despite best intentions, it often gets shoved onto someone already drowning in to-do lists.<\/p>\n<p>For example, a marketing manager, office junior, or (gulp) the business owner. Sound familiar?<\/p>\n<p>So, let\u2019s talk about what social media actually costs you. Not just in money, but in time, energy, and, let\u2019s be honest, sanity.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7vvilr3-bd7ca04f94a2b6ebcd1ce65f53d38a02\">\n#top .hr.hr-invisible.av-7vvilr3-bd7ca04f94a2b6ebcd1ce65f53d38a02{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7vvilr3-bd7ca04f94a2b6ebcd1ce65f53d38a02 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e0cf5cc6a6200487e5d9de2b87ce466e\">\n.avia-image-container.av-h2771v5-e0cf5cc6a6200487e5d9de2b87ce466e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e0cf5cc6a6200487e5d9de2b87ce466e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e0cf5cc6a6200487e5d9de2b87ce466e av-styling- avia-align-  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/02\/Lineup-of-Phone-Browsing-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7og4tz3-cb828218739bfd162821724ab7569052\">\n#top .hr.hr-invisible.av-7og4tz3-cb828218739bfd162821724ab7569052{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7og4tz3-cb828218739bfd162821724ab7569052 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The three types of business social media strategies <em>(or lack thereof)<\/em><\/h2>\n<p>Businesses tend to fall into one of three camps when it comes to managing their social media:<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-3-27716d2d95d93724e2ec00c3a2fc5bfd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71tpzkv-c4413d0a578b44705fcb3f3f1b217bcd\">\n.av_font_icon.av-71tpzkv-c4413d0a578b44705fcb3f3f1b217bcd{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-71tpzkv-c4413d0a578b44705fcb3f3f1b217bcd .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-71tpzkv-c4413d0a578b44705fcb3f3f1b217bcd avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='fontawesome' ><\/span><\/span> The <em>\u2018We\u2019ve Got a Social Media Person\u2019<\/em> Camp<\/h3>\n<p>These businesses have hired a dedicated social media whizz, meaning they get a steady stream of content, engagement, and strategy. Great, if you can afford it.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nmnda7-26c2823b4757265c2b6a5ab683c5bec8\">\n.av_font_icon.av-nmnda7-26c2823b4757265c2b6a5ab683c5bec8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-nmnda7-26c2823b4757265c2b6a5ab683c5bec8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-nmnda7-26c2823b4757265c2b6a5ab683c5bec8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue87e' data-av_iconfont='fontawesome' ><\/span><\/span> The <em>\u2018It\u2019s Someone\u2019s Side Hustle\u2019<\/em> Camp<\/h3>\n<p>This is where most SMEs land. Social media gets tacked onto the job description of someone who already has a full-time role. They squeeze in posts between meetings, but strategy? What strategy?<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pq54sf-ebb72616d5c501a6e4403e9816831dbb\">\n.av_font_icon.av-pq54sf-ebb72616d5c501a6e4403e9816831dbb{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-pq54sf-ebb72616d5c501a6e4403e9816831dbb .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-pq54sf-ebb72616d5c501a6e4403e9816831dbb avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue898' data-av_iconfont='fontawesome' ><\/span><\/span> The \u2018The <em>\u2018We Outsource It<\/em>\u2019 Camp<\/h3>\n<p>Some businesses recognise that juggling social media alongside other tasks just doesn\u2019t cut it. They hire a <a href=\"https:\/\/www.nettl.com\/ie\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media agency<\/a> or freelancer to keep their accounts looking sharp and their engagement levels high.<\/p>\n<p>Each of these has a cost, whether it\u2019s financial or in lost productivity. Let\u2019s break it down&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34u1d5r-dce2c797abad823d4a048a16483eb7e5\">\n.avia-image-container.av-34u1d5r-dce2c797abad823d4a048a16483eb7e5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-34u1d5r-dce2c797abad823d4a048a16483eb7e5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-34u1d5r-dce2c797abad823d4a048a16483eb7e5 av-styling- avia-align-  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/02\/diy-social-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mcpgn3-ce4b9f965326155522fa3b55438fd1d8\">\n#top .hr.hr-invisible.av-2mcpgn3-ce4b9f965326155522fa3b55438fd1d8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2mcpgn3-ce4b9f965326155522fa3b55438fd1d8 hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m795r5e8-53277e319f82e356c271c68b4de25260 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>The cost of doing it yourself (or forcing someone else to)<\/h2>\n<p>If you\u2019re giving social media duties to someone who already has a job, you\u2019re not saving money&#8230; you\u2019re stretching resources.<\/p>\n<p>One study revealed that 78% of employees who manage social media also have additional responsibilities at their company.<\/p>\n<p>This multitasking can dilute focus and efficiency in their primary responsibilities.<\/p>\n<ul>\n<li><em><strong>Time is money.<\/strong><\/em> If your marketing manager is spending 10 hours a week on social media, that\u2019s 10 hours they\u2019re not using to develop strategies, launch campaigns, or grow the business.<\/li>\n<li><em><strong>Burnout is real.<\/strong> <\/em>Overloading employees leads to rushed content, inconsistent posting, and, eventually, a frustrated team member who either quits or does the bare minimum.<\/li>\n<li><em><strong>Missed opportunities.<\/strong> <\/em>Social media isn\u2019t just about posting pretty pictures; it\u2019s about engaging, optimising, and converting followers into customers. Without a proper strategy, you\u2019re leaving money on the table.<\/li>\n<\/ul>\n<p>Word of caution when it comes to social part-timers: Be diligent with user access. We&#8217;ve all heard the horror stories of former employees going off into the long grass&#8230; Along with the only admin access. Not much use when your meta business suite is on a gap year in Tibet.<\/p>\n<p>Outsourcing might seem like an added expense, but it\u2019s worth considering how much it would cost to hire someone in-house versus bringing in professionals without adding to payroll. For context, Nettl&#8217;s <a href=\"https:\/\/www.nettl.com\/ie\/social-media\/\" target=\"_blank\" rel=\"noopener\">Business Social Media Package<\/a> posts 5 days a week across 2 platforms for less than \u00a3300.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ugf3sv-93edb82469aa489e44ef7d0a16c0a905\">\n#top .hr.hr-invisible.av-ugf3sv-93edb82469aa489e44ef7d0a16c0a905{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ugf3sv-93edb82469aa489e44ef7d0a16c0a905 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ahxy7z-99f98aa8f1b4100eb6b00b2800ddd7dd\">\n.avia-image-container.av-2ahxy7z-99f98aa8f1b4100eb6b00b2800ddd7dd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2ahxy7z-99f98aa8f1b4100eb6b00b2800ddd7dd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2ahxy7z-99f98aa8f1b4100eb6b00b2800ddd7dd av-styling- avia-align-  avia-builder-el-20  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/02\/inhouse-social-media-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l109gf-1eb8637f15431f179b8a48b0c95ddfe9\">\n#top .hr.hr-invisible.av-1l109gf-1eb8637f15431f179b8a48b0c95ddfe9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1l109gf-1eb8637f15431f179b8a48b0c95ddfe9 hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-c708923237a0fc2cbd381da011bbc50e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>The cost of hiring in-house (brace yourself)<\/h2>\n<p>If you decide to hire a full-time social media manager, here\u2019s what you\u2019re looking at:<\/p>\n<ul>\n<li><em><strong>Average UK salary<\/strong> <\/em>for a Social Media Manager: \u00a332,000\u2013\u00a345,000 per year.<\/li>\n<li><em><strong>Employers\u2019 NI Contributions<\/strong><\/em>: Now adding roughly 15% to the cost.<\/li>\n<li><em><strong>Pension contributions<\/strong><\/em>, benefits, and software subscriptions: An extra few thousand a year.<\/li>\n<\/ul>\n<\/div>\n<p>That\u2019s at least \u00a340,000+ per year once you\u2019ve factored everything in. And with the UK Autumn Budget increasing the National Living Wage and National Insurance contributions, hiring an employee is becoming even more expensive. But sometimes it is the right choice for your business, depending how crucial that role is currently.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4fje9r-5f0b228bff0ee7544e01634c687b6451\">\n#top .hr.hr-invisible.av-4fje9r-5f0b228bff0ee7544e01634c687b6451{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4fje9r-5f0b228bff0ee7544e01634c687b6451 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-0a18852830a610ddfcd3745aca5a59f8\">\n.avia-image-container.av-h2771v5-9-0a18852830a610ddfcd3745aca5a59f8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-0a18852830a610ddfcd3745aca5a59f8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-0a18852830a610ddfcd3745aca5a59f8 av-styling- avia-align-  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/02\/outsource-social-media-agency-near-me-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p33nof-74aaad341e6c8490532425ea48f5ee14\">\n#top .hr.hr-invisible.av-p33nof-74aaad341e6c8490532425ea48f5ee14{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-p33nof-74aaad341e6c8490532425ea48f5ee14 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m795y37r-f5fd91496e16df4dea606ad89a6de109 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>The case for outsourcing: fixed costs, expert results<\/h2>\n<p>For many SMEs, outsourcing social media is the best of both worlds.<\/p>\n<ul>\n<li><em><strong>You get a team of experts<\/strong><\/em> (strategists, content creators, ad specialists) for less than the cost of one full-time hire.<\/li>\n<li><strong><em>You free up internal resources<\/em><\/strong> so your team can focus on what they do best.<\/li>\n<li><em><strong>You avoid employment costs<\/strong><\/em>, such as national insurance, pensions, and holiday pay.<\/li>\n<li><em><strong>You get consistency.<\/strong><\/em> Regular, professional content that actually moves the needle.<\/li>\n<\/ul>\n<\/div>\n<p>And, crucially, you don\u2019t have to worry about social media all the time.<\/p>\n<p>No more, \u201c<em>Who\u2019s posting today?<\/em>\u201d or, \u201c<em>We haven\u2019t updated Instagram in a month.<\/em>\u201d<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m79b7vyr-1d9c9f9245f6d511d3d4e56fd522df0c\">\n.avia-image-container.av-m79b7vyr-1d9c9f9245f6d511d3d4e56fd522df0c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m79b7vyr-1d9c9f9245f6d511d3d4e56fd522df0c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m79b7vyr-1d9c9f9245f6d511d3d4e56fd522df0c av-styling- avia-align-  avia-builder-el-28  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/02\/Laptop-LinkedIn-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-29  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-99a60842aa914371ea3901e87a2015fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What\u2019s the best option for your business?<\/h2>\n<p>There\u2019s no one-size-fits-all approach to social media.<\/p>\n<p>But there is one universal truth: bad social media is worse than no social media.<\/p>\n<p>If you\u2019re struggling to keep up, posting inconsistently, or making it someone\u2019s \u2018extra\u2019 job, it might be time to rethink the approach.<\/p>\n<p>Whether that\u2019s hiring a professional in-house or outsourcing to an agency, the real question is: what\u2019s your time (and sanity) worth?<\/p>\n<p>Need help figuring it out? Let\u2019s chat.<\/p>\n<p>We\u2019re always up for a no-pressure natter about what\u2019s best for your business.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\" target=\"_blank\" rel=\"noopener\">Find your local studio<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iibke7-6abdabb77ae9b0079710b0f30920ad02\">\n#top .hr.hr-invisible.av-iibke7-6abdabb77ae9b0079710b0f30920ad02{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-iibke7-6abdabb77ae9b0079710b0f30920ad02 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2-wrap avia-button-center  avia-builder-el-32  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-e5d15237a4646300a0f35e0e6621bbf2 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56670'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Think DIY social media is saving you money? Maybe not. Whether you\u2019re juggling it yourself or piling it onto an already busy team member, there\u2019s always a cost. Time. Productivity. Burnout. And with rising employment costs, outsourcing might be the smarter move. Let\u2019s break it down\u2026<\/p>\n","protected":false},"author":166,"featured_media":56676,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-56670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Costs : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/social-media-costs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Costs : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Think DIY social media is saving you money? Maybe not. Whether you\u2019re juggling it yourself or piling it onto an already busy team member, there\u2019s always a cost. Time. Productivity. Burnout. And with rising employment costs, outsourcing might be the smarter move. Let\u2019s break it down\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/social-media-costs\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T08:33:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T12:53:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/02\/social-not-free-600-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daryl Edgecombe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daryl Edgecombe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-costs\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/social-media-costs\/\",\"name\":\"Social Media Costs : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-costs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-costs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/02\/social-not-free-600-featured.jpg\",\"datePublished\":\"2025-02-18T08:33:55+00:00\",\"dateModified\":\"2025-02-18T12:53:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/521d68fc29159046cfa89796f551caeb\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-costs\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/ie\/social-media-costs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-costs\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/02\/social-not-free-600-featured.jpg\",\"contentUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/02\/social-not-free-600-featured.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/ie\/social-media-costs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/ie\/2024-home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Costs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\",\"url\":\"https:\/\/www.nettl.com\/ie\/\",\"name\":\"Nettl\",\"description\":\"Websites, SEO, Print &amp; Signs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nettl.com\/ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/521d68fc29159046cfa89796f551caeb\",\"name\":\"Daryl Edgecombe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d7ca5f92ed98cdcb03847e2f25c0bb366b5ec3e116b97dadbec69bd393d12c41?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d7ca5f92ed98cdcb03847e2f25c0bb366b5ec3e116b97dadbec69bd393d12c41?s=96&d=mm&r=g\",\"caption\":\"Daryl Edgecombe\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Costs : nettl.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettl.com\/ie\/social-media-costs\/","og_locale":"en_GB","og_type":"article","og_title":"Social Media Costs : nettl.com","og_description":"Think DIY social media is saving you money? Maybe not. Whether you\u2019re juggling it yourself or piling it onto an already busy team member, there\u2019s always a cost. Time. Productivity. Burnout. And with rising employment costs, outsourcing might be the smarter move. 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