{"id":56708,"date":"2025-03-18T14:21:21","date_gmt":"2025-03-18T14:21:21","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=56708"},"modified":"2025-03-18T17:05:00","modified_gmt":"2025-03-18T17:05:00","slug":"marketing-funnel","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/marketing-funnel\/","title":{"rendered":"Marketing Funnel"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56708'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>From Clicks to Customers<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 4 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m8dahoe2-e2438e0f04246f90800a2aba7fdd1bba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Building a full-funnel marketing strategy<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fknn0xd-9a64a696ce0b579f64f57bd1629698ff\">\n.avia-image-container.av-fknn0xd-9a64a696ce0b579f64f57bd1629698ff img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-fknn0xd-9a64a696ce0b579f64f57bd1629698ff .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-fknn0xd-9a64a696ce0b579f64f57bd1629698ff av-styling- avia-align-  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/03\/funnel-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m8damyv0-da10f9627072d06f2886798027c9e35a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ever feel like your marketing is just\u2026 there? Like it exists, but doesn\u2019t really do much? Maybe you\u2019re getting plenty of clicks, but sales? Not so much.<\/p>\n<p>That\u2019s because getting traffic isn\u2019t the same as getting customers. A full-funnel marketing strategy fixes that. Instead of relying on luck, it guides potential buyers through every step of their journey, from \u201chmm, interesting\u201d to \u201cshut up and take my money.\u201d<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34wh8tt-a1c27d7c30a1cab3d769869c43455a34\">\n.avia-section.av-34wh8tt-a1c27d7c30a1cab3d769869c43455a34{\nbackground-color:#d1f2ff;\nbackground-image:unset;\n}\n<\/style>\n<div id='familiarity'  class='avia-section av-34wh8tt-a1c27d7c30a1cab3d769869c43455a34 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56708'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2eezjip-25316170b9014c248a2da25371ec9df7\">\n.flex_column.av-2eezjip-25316170b9014c248a2da25371ec9df7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2eezjip-25316170b9014c248a2da25371ec9df7 av_one_fifth  avia-builder-el-10  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><div  class='flex_column av-26us5qp-ebe746d17d522daacbbdd6ef939c60c1 av_two_fifth  avia-builder-el-11  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-m8effn1i-62a0dd5453d127bcaa8d3591756e1ce4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Here\u2019s how to make it happen in 5 key stages.<\/p>\n<p>Plus, we have a <a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/03\/Full-Funnel-Planner.pdf\" target=\"_blank\" rel=\"noopener\">PDF downloadable cheat sheet<\/a> available, to help you plan.<\/p>\n<p>There are questions and ideas, and some space to jot notes. Let&#8217;s get started&#8230;<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1npr7ch-e44260fe2286f980118ed0c9921c1223 av_one_fifth  avia-builder-el-13  el_after_av_two_fifth  el_before_av_one_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zn2i1d-33e6c9f4f4ab89f583ba532fb0388757\">\n.avia-image-container.av-zn2i1d-33e6c9f4f4ab89f583ba532fb0388757 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-zn2i1d-33e6c9f4f4ab89f583ba532fb0388757 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-zn2i1d-33e6c9f4f4ab89f583ba532fb0388757 av-styling- av-img-linked avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/03\/Full-Funnel-Planner.pdf\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" ><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/03\/cheat-sheet-graphic2.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div><div  class='flex_column av-rmo4lt-9fe44e00e931905c08af0a6eea95f184 av_one_fifth  avia-builder-el-15  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='familiarity'  class='avia-section av-d00nfv5-95b248bd47c0d4235d2eb7c213f3be13 main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56708'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cg9u0q9-ddf31d31707273ecfa46271117f8f86e\">\n.flex_column.av-cg9u0q9-ddf31d31707273ecfa46271117f8f86e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-cg9u0q9-ddf31d31707273ecfa46271117f8f86e av_one_fifth  avia-builder-el-17  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c876775-77863acd50356d86e420111b0c3d9885\">\n.flex_column.av-c876775-77863acd50356d86e420111b0c3d9885{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-c876775-77863acd50356d86e420111b0c3d9885 av_three_fifth  avia-builder-el-18  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bsncb2p-df3d060ae9b1423eb39070e67a558dfa\">\n#top .hr.hr-invisible.av-bsncb2p-df3d060ae9b1423eb39070e67a558dfa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-bsncb2p-df3d060ae9b1423eb39070e67a558dfa hr-invisible  avia-builder-el-19  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-bg5pr0x-42a966b7960fdf6423562cb6b6e42526 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ap0af75-8ad16960ea3c1c0df1305e9321fcfca6\">\n.av_font_icon.av-ap0af75-8ad16960ea3c1c0df1305e9321fcfca6{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ap0af75-8ad16960ea3c1c0df1305e9321fcfca6 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ap0af75-8ad16960ea3c1c0df1305e9321fcfca6 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span> Step 1: Awareness<\/h3>\n<h3><em><strong data-start=\"695\" data-end=\"741\">Getting on their radar<\/strong><\/em><\/h3>\n<p data-start=\"745\" data-end=\"824\">At the top of the funnel, people don\u2019t know you exist. Your job? Change that.<\/p>\n<p data-start=\"826\" data-end=\"1302\">\u2705 <strong data-start=\"828\" data-end=\"851\">Get found on google<\/strong> \u2013 Invest in <a href=\"https:\/\/www.nettl.com\/ie\/seo\" target=\"_blank\" rel=\"noopener\">local SEO<\/a>. Write blogs, guides, and FAQs that answer the questions your customers are asking. It\u2019s like planting little breadcrumbs across the internet that lead back to you.<br data-start=\"1017\" data-end=\"1020\" \/>\u2705 <strong data-start=\"1022\" data-end=\"1042\">Social media ads<\/strong> \u2013 Show up where your customers already hang out: <a href=\"https:\/\/www.nettl.com\/ie\/social-media\" target=\"_blank\" rel=\"noopener\">Social Media<\/a>. Facebook, LinkedIn, Instagram\u2014whichever platform suits your audience best.<br data-start=\"1166\" data-end=\"1169\" \/>\u2705 <strong data-start=\"1171\" data-end=\"1205\">Borrow someone else\u2019s audience<\/strong> \u2013 Get featured in an industry blog, collaborate with a partner, or team up with an influencer.<\/p>\n<p data-start=\"1304\" data-end=\"1442\">At this stage, <strong data-start=\"1319\" data-end=\"1347\">don\u2019t go full sales mode<\/strong>. Nobody likes that person at a party who talks about themselves all night. Give value first.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a9id47l-def11ccac19dacd61b315950c1f31c73\">\n#top .hr.hr-invisible.av-a9id47l-def11ccac19dacd61b315950c1f31c73{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-a9id47l-def11ccac19dacd61b315950c1f31c73 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9ve17wx-466a7abb967f22bac40744cfb49e7eca\">\n.avia-image-container.av-9ve17wx-466a7abb967f22bac40744cfb49e7eca img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-9ve17wx-466a7abb967f22bac40744cfb49e7eca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-9ve17wx-466a7abb967f22bac40744cfb49e7eca av-styling- avia-align-  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/03\/space-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yajo8h-1004d0ab317ddc5fe52db26063703d01\">\n#top .hr.hr-invisible.av-yajo8h-1004d0ab317ddc5fe52db26063703d01{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-yajo8h-1004d0ab317ddc5fe52db26063703d01 hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-vlsqfl-f5f2b5b5fdc60ac2af9ddb67a400dab3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8n1lifl-0f2460b123006e72f2c0623a5ff31b81\">\n.av_font_icon.av-8n1lifl-0f2460b123006e72f2c0623a5ff31b81{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-8n1lifl-0f2460b123006e72f2c0623a5ff31b81 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-8n1lifl-0f2460b123006e72f2c0623a5ff31b81 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf135' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Step 2: Interest<\/h3>\n<h3><strong><em>Keeping them engaged<\/em><\/strong><\/h3>\n<p data-start=\"1499\" data-end=\"1574\">Okay, they know you exist. Now what? You need to <strong data-start=\"1548\" data-end=\"1571\">stay in their orbit<\/strong>.<\/p>\n<p data-start=\"1576\" data-end=\"1996\">\u2705 <strong data-start=\"1578\" data-end=\"1606\">Tempt them with freebies<\/strong> \u2013 Offer a useful guide, webinar, or resource in exchange for their email. Think of it as a first date before you pop the big sales question.<br data-start=\"1747\" data-end=\"1750\" \/>\u2705 <strong data-start=\"1752\" data-end=\"1771\">Email marketing<\/strong> \u2013 Send friendly, helpful emails. Not just \u201cbuy now\u201d nonsense. Share tips, insights, and the occasional dad joke.<br data-start=\"1884\" data-end=\"1887\" \/>\u2705 <strong data-start=\"1889\" data-end=\"1908\">Retargeting ads<\/strong> \u2013 Ever feel like a website is following you around? That\u2019s retargeting. And it works.<\/p>\n<p data-start=\"1998\" data-end=\"2096\">People don\u2019t buy the first time they see you. <strong data-start=\"2044\" data-end=\"2094\">Be the brand they remember when they\u2019re ready.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7xgyxpt-e55f5c572a59048ed671eff701561bb2\">\n#top .hr.hr-invisible.av-7xgyxpt-e55f5c572a59048ed671eff701561bb2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7xgyxpt-e55f5c572a59048ed671eff701561bb2 hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7ncyigh-6fb79155163a08183a73df4a428d3e8c\">\n.avia-image-container.av-7ncyigh-6fb79155163a08183a73df4a428d3e8c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7ncyigh-6fb79155163a08183a73df4a428d3e8c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7ncyigh-6fb79155163a08183a73df4a428d3e8c av-styling- avia-align-  avia-builder-el-28  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/03\/popcorn-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-75bpb9t-247ad260943b494ef1679fced2d7f2aa\">\n#top .hr.hr-invisible.av-75bpb9t-247ad260943b494ef1679fced2d7f2aa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-75bpb9t-247ad260943b494ef1679fced2d7f2aa hr-invisible  avia-builder-el-29  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-6suywmp-673ed59b9d1636662dde7be0936ce7a9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lr2o7l-14f88d371aeb0d2de605376dc91d8b09\">\n.av_font_icon.av-lr2o7l-14f88d371aeb0d2de605376dc91d8b09{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-lr2o7l-14f88d371aeb0d2de605376dc91d8b09 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-lr2o7l-14f88d371aeb0d2de605376dc91d8b09 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81d' data-av_iconfont='entypo-fontello' ><\/span><\/span> Step 3: Consideration<\/h3>\n<h3><em><strong>Addressing their concerns<\/strong><\/em><\/h3>\n<p data-start=\"2163\" data-end=\"2236\">Now they\u2019re weighing up options. Yours and someone else\u2019s. So\u2026 why you?<\/p>\n<p data-start=\"2238\" data-end=\"2561\">\u2705 <strong data-start=\"2240\" data-end=\"2271\">Case studies &amp; testimonials<\/strong> \u2013 Show proof. Real customers, real results.<br data-start=\"2315\" data-end=\"2319\" \/>\u2705 <strong data-start=\"2321\" data-end=\"2342\">Comparison guides<\/strong> \u2013 If you know they\u2019re checking out competitors, help them decide with a side-by-side breakdown.<br data-start=\"2438\" data-end=\"2441\" \/>\u2705 <strong data-start=\"2443\" data-end=\"2466\">Interactive content<\/strong> \u2013 <a href=\"https:\/\/www.nettl.com\/ie\/digital-marketing-plan\/\" target=\"_blank\" rel=\"noopener\">Quizzes<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/webquote\/\" target=\"_blank\" rel=\"noopener\">calculators<\/a>, <a href=\"https:\/\/www.nettl.com\/ie\/getaudit\/\" target=\"_blank\" rel=\"noopener\">free audits<\/a>. Anything that helps them visualise the value you bring.<\/p>\n<p data-start=\"2563\" data-end=\"2715\">If they\u2019re still hesitating, it\u2019s usually because they have unanswered questions. <strong data-start=\"2645\" data-end=\"2713\">Make sure they find the answers on your site. Not a competitor\u2019s.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5vvqf81-4ce6e1b003e42baa8e24a734cc2e9ef5\">\n#top .hr.hr-invisible.av-5vvqf81-4ce6e1b003e42baa8e24a734cc2e9ef5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5vvqf81-4ce6e1b003e42baa8e24a734cc2e9ef5 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8ef9wu6-d2ee79d583c8455584705b4f3e696afe\">\n.avia-image-container.av-m8ef9wu6-d2ee79d583c8455584705b4f3e696afe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8ef9wu6-d2ee79d583c8455584705b4f3e696afe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8ef9wu6-d2ee79d583c8455584705b4f3e696afe av-styling- avia-align-  avia-builder-el-33  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/03\/consideration-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5h8tsup-cebfd9c23aec049f8ada018fca81a8b0\">\n#top .hr.hr-invisible.av-5h8tsup-cebfd9c23aec049f8ada018fca81a8b0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5h8tsup-cebfd9c23aec049f8ada018fca81a8b0 hr-invisible  avia-builder-el-34  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-4zcoxgx-3ad486e7daebce500f8b9c464a6d72a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4izid81-79c72a2e1ec0966fc40ba7dbb33bc68a\">\n.av_font_icon.av-4izid81-79c72a2e1ec0966fc40ba7dbb33bc68a{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-4izid81-79c72a2e1ec0966fc40ba7dbb33bc68a .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-4izid81-79c72a2e1ec0966fc40ba7dbb33bc68a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' ><\/span><\/span> Step 4: Conversion<\/h3>\n<h3><em><strong>Sealing the deal<\/strong><\/em><\/h3>\n<p data-start=\"2770\" data-end=\"2839\">They\u2019re interested. Let\u2019s not make this harder than it needs to be.<\/p>\n<p data-start=\"2841\" data-end=\"3185\">\u2705 <strong data-start=\"2843\" data-end=\"2870\">Landing pages that work<\/strong> \u2013 Keep them clear, persuasive, and to the point. No distractions, no rabbit holes.<br data-start=\"2953\" data-end=\"2956\" \/>\u2705<strong> A\u00a0reason to act now<\/strong> \u2013 Limited-time offers, bonus perks, or even just \u201cdon\u2019t miss out\u201d messaging can nudge them over the line.<br data-start=\"3087\" data-end=\"3090\" \/>\u2705 <strong>Live chat or sales calls<\/strong> \u2013 Some people just need a human to talk to before they commit.<\/p>\n<p data-start=\"3187\" data-end=\"3232\">Your job here? <strong data-start=\"3202\" data-end=\"3230\">Make it easy to say yes.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3q318fl-86831a74774c91178fddca3f8ebd861f\">\n#top .hr.hr-invisible.av-3q318fl-86831a74774c91178fddca3f8ebd861f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3q318fl-86831a74774c91178fddca3f8ebd861f hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8efahof-fcd43ad60de9adca805fe126b33e2486\">\n.avia-image-container.av-m8efahof-fcd43ad60de9adca805fe126b33e2486 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8efahof-fcd43ad60de9adca805fe126b33e2486 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8efahof-fcd43ad60de9adca805fe126b33e2486 av-styling- avia-align-  avia-builder-el-38  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/03\/conversion-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ju5t8x-040d6fa00c274123d564347187be4245\">\n#top .hr.hr-invisible.av-3ju5t8x-040d6fa00c274123d564347187be4245{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3ju5t8x-040d6fa00c274123d564347187be4245 hr-invisible  avia-builder-el-39  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-2vn4n81-9e29a2e38a9923a0fa01190903d5e3ad '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2h1tw6p-f3d5e33d8bcabf72382444befd56d3f5\">\n.av_font_icon.av-2h1tw6p-f3d5e33d8bcabf72382444befd56d3f5{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2h1tw6p-f3d5e33d8bcabf72382444befd56d3f5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2h1tw6p-f3d5e33d8bcabf72382444befd56d3f5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><\/span> Step 5: Retention<\/h3>\n<h3><strong><em>Turning buyers into superfans<\/em><\/strong><\/h3>\n<p data-start=\"3299\" data-end=\"3378\">The funnel doesn\u2019t stop when they buy. That\u2019s where most businesses go wrong.<\/p>\n<p data-start=\"3380\" data-end=\"3722\">\u2705 <strong data-start=\"3382\" data-end=\"3407\">Welcome them properly<\/strong> \u2013 A good onboarding process makes all the difference. Show them what to do next.<br data-start=\"3488\" data-end=\"3491\" \/>\u2705 <strong data-start=\"3493\" data-end=\"3511\">Reward loyalty<\/strong> \u2013 Give customers a reason to stick around. Discounts, VIP perks, early access. Whatever fits your business.<br data-start=\"3619\" data-end=\"3622\" \/>\u2705 <strong data-start=\"3624\" data-end=\"3647\">Upsell &amp; cross-sell<\/strong> \u2013 Know what they might need next? Suggest it. Thoughtfully, not pushily.<\/p>\n<p data-start=\"3724\" data-end=\"3787\">A happy customer is your best marketing. <strong data-start=\"3765\" data-end=\"3785\">Keep them happy.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28bng9d-f10cd9052fea0da4a32d612ec05c9ddc\">\n#top .hr.hr-invisible.av-28bng9d-f10cd9052fea0da4a32d612ec05c9ddc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-28bng9d-f10cd9052fea0da4a32d612ec05c9ddc hr-invisible  avia-builder-el-42  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8efbwbo-b70cc9a228d80e3503599daea9910104\">\n.avia-image-container.av-m8efbwbo-b70cc9a228d80e3503599daea9910104 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8efbwbo-b70cc9a228d80e3503599daea9910104 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8efbwbo-b70cc9a228d80e3503599daea9910104 av-styling- avia-align-  avia-builder-el-43  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/03\/fans-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3lbzec1-a61d9ea167767b3c1a7105fefcf1c18b\">\n#top .hr.hr-invisible.av-3lbzec1-a61d9ea167767b3c1a7105fefcf1c18b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3lbzec1-a61d9ea167767b3c1a7105fefcf1c18b hr-invisible  avia-builder-el-44  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1r06bkh-657045cf523fe01cb3ee36d47cb06e0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Come this way&#8230;<\/h3>\n<h3><strong><em>Marketing isn\u2019t just about getting clicks<\/em><\/strong><\/h3>\n<p data-start=\"3819\" data-end=\"4045\">It\u2019s about <strong data-start=\"3873\" data-end=\"3922\">guiding people from first touch to final sale<\/strong>. A full-funnel strategy makes sure you\u2019re not just attracting visitors, but actually turning them into paying customers.<\/p>\n<p data-start=\"4047\" data-end=\"4268\">If the thought of managing the whole lead gen journey feels a bit much, <strong data-start=\"4119\" data-end=\"4160\">your <a href=\"https:\/\/www.nettl.com\/ie\/studio-locator\" target=\"_blank\" rel=\"noopener\">local Nettl team<\/a> is here to help<\/strong>. From websites that convert to ads that work, we can help you build a funnel that does the heavy lifting.<\/p>\n<p data-start=\"4270\" data-end=\"4301\"><strong data-start=\"4270\" data-end=\"4299\">fancy a chat? let\u2019s talk.<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1cxkkxd-23f9a85921356c85d3652ddcb16e2aa5-wrap avia-button-center  avia-builder-el-46  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-1cxkkxd-23f9a85921356c85d3652ddcb16e2aa5 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tiloq9-94fcd0461bf2091c7dfe1682381b1522\">\n.flex_column.av-tiloq9-94fcd0461bf2091c7dfe1682381b1522{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-tiloq9-94fcd0461bf2091c7dfe1682381b1522 av_one_fifth  avia-builder-el-47  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-327bawh-09d48ace3d55afc93320c6b078a295ad\">\n.avia-section.av-327bawh-09d48ace3d55afc93320c6b078a295ad{\nbackground-color:#d1f2ff;\nbackground-image:unset;\n}\n<\/style>\n<div id='familiarity'  class='avia-section av-327bawh-09d48ace3d55afc93320c6b078a295ad main_color avia-section-default avia-no-border-styling  avia-builder-el-48  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56708'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2iqbj8x-d72c50228507e5e70d3fb000bccf9845\">\n.flex_column.av-2iqbj8x-d72c50228507e5e70d3fb000bccf9845{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2iqbj8x-d72c50228507e5e70d3fb000bccf9845 av_one_fifth  avia-builder-el-49  el_before_av_one_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><div  class='flex_column av-75lhox-a61f81bb6e52a2d4a8ef81b7e63a8b2c av_one_fifth  avia-builder-el-50  el_after_av_one_fifth  el_before_av_two_fifth  flex_column_div  '     ><section  class='av_textblock_section av-m8ef7bit-bb3c95ce226fd012abd4790f423b1023 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Marketing Funnel Cheat Sheet<\/h2>\n<p>Don&#8217;t forget, you can download our pdf<a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/03\/Full-Funnel-Planner.pdf\" target=\"_blank\" rel=\"noopener\"> cheat sheet<\/a>, to help you plan your activity.<\/p>\n<p>It mirrors the <strong data-start=\"655\" data-end=\"686\">5-step approach above. <\/strong>Each step has a few questions to consider.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m8ef96wk-6101f8ed8756e38c3d2696d7f59673fe-wrap avia-button-center  avia-builder-el-52  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/03\/Full-Funnel-Planner.pdf'  class='avia-button av-m8ef96wk-6101f8ed8756e38c3d2696d7f59673fe av-download-btn noLightbox avia-icon_select-yes-left-icon avia-size-large avia-position-center 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itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/03\/Full-Funnel-Planner.pdf\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" ><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/03\/cheat-sheet-graphic2.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div><div  class='flex_column av-ow4vzl-f8ff05898bebb288a4271625d81d2d49 av_one_fifth  avia-builder-el-55  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56708'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>If your website traffic isn\u2019t converting, you might be missing key steps in your marketing funnel. That\u2019s why we\u2019ve put together a 5-step, full-funnel marketing planner. Now you can attract, nurture, and convert leads like a pro.<\/p>\n","protected":false},"author":165,"featured_media":56711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-56708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Funnel : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/marketing-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Funnel : nettl.com\" \/>\n<meta property=\"og:description\" content=\"If your website traffic isn\u2019t converting, you might be missing key steps in your marketing funnel. 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