{"id":56854,"date":"2025-08-06T17:09:50","date_gmt":"2025-08-06T16:09:50","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=56854"},"modified":"2025-08-06T17:09:50","modified_gmt":"2025-08-06T16:09:50","slug":"deckchair-dreaming","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/deckchair-dreaming\/","title":{"rendered":"Deckchair Dreaming"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56854'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Deckchair Dreaming<\/h1>\n<h2>How to Start Your Own Small Business: A Step-by-Step Guide<\/h2>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 2 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdd8o0s8-0c7cd2a286a386d568c1fb37cbc16f43\">\n.avia-image-container.av-mdd8o0s8-0c7cd2a286a386d568c1fb37cbc16f43 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mdd8o0s8-0c7cd2a286a386d568c1fb37cbc16f43 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mdd8o0s8-0c7cd2a286a386d568c1fb37cbc16f43 av-styling- avia-align-center  avia-builder-el-5  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/07\/Deckchair-Dreaming.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-0fb5f0861ee0bf79c9c7c7857e0457e8\">\n#top .hr.hr-invisible.av-jp00gvdr-0fb5f0861ee0bf79c9c7c7857e0457e8{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-0fb5f0861ee0bf79c9c7c7857e0457e8 hr-invisible  avia-builder-el-6  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-9-6678066f4d58cb564fe427b4102ec15b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Ever been relaxing on a deckchair in the sun when a random new business idea pops into your head? When you&#8217;re not blinded by the onslaught of everyday business tasks, your mind may wander and conjure up something new!<\/strong><\/p>\n<p>All too often it\u2019s easy to forget about these new ideas once you&#8217;re back in the office, so we&#8217;ve put together a handy plan for putting your new business idea into action.<\/p>\n<p>Starting a small business is an exciting but challenging journey. With the right approach, you can turn your ideas into a successful venture. Here\u2019s a step-by-step guide to help you launch your business effectively, ensuring you focus on the most important aspects first.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jp00gvdr-8-73a6c752227be306011cbf5a352966d8 hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6-f7d4ad8b15571b7347af45f7dbbe01cb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>1. Develop Your Business Idea<\/h2>\n<p>Before anything else, identify a viable business idea. Ask yourself:<\/p>\n<ul>\n<li aria-level=\"1\">What problem does my business solve?<\/li>\n<li aria-level=\"1\">Who is my target audience?<\/li>\n<li aria-level=\"1\">How is my product or service different from competitors?<\/li>\n<\/ul>\n<p>Conduct market research to validate demand and refine your concept.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jp00gvdr-5-c8660777040b65e8bb7416db1be17f1a hr-default  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m9tp1lq0-d41eb5038d629a4df07f6d81386e0296 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>2. Write a Business Plan<\/h2>\n<p>A business plan serves as your roadmap. It should include:<\/p>\n<ul>\n<li aria-level=\"1\">Executive summary<\/li>\n<li aria-level=\"1\">Market analysis<\/li>\n<li aria-level=\"1\">Business structure and operations<\/li>\n<li aria-level=\"1\">Marketing strategy<\/li>\n<li aria-level=\"1\">Financial projections<\/li>\n<\/ul>\n<p>Having a solid plan helps you stay organised and secure funding if needed.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-m9v59u6f-0d5701e8bd81c3c863c6dcb16c6c848d hr-default  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m9tqzjcg-d747c4d79285dbc0f99d180a123243ae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>3. Choose a Business Structure<\/h2>\n<p>Decide on a legal structure that suits your needs:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Sole Trader<\/b>\u00a0\u2013 Simple and easy but carries personal liability.<\/li>\n<li aria-level=\"1\"><strong>Partnership<\/strong> \u2013 Easy to form and run, but liability affects all partners.<\/li>\n<li aria-level=\"1\"><b>Private limited company (ltd)<\/b> \u2013 Protects personal assets while offering flexibility.<\/li>\n<\/ul>\n<p>Register your business name and obtain necessary licenses.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jp00gvdr-3-1e155ffa9cad49c352b28ef6b3e1c25c hr-default  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1kmjfuk-03dc7cc81d42ceb887136ce8b97065c7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>4. Secure Financing<\/h2>\n<p>Determine how much capital you need and explore funding options:<\/p>\n<ul>\n<li aria-level=\"1\">Personal savings<\/li>\n<li aria-level=\"1\">Small business loans<\/li>\n<li aria-level=\"1\">Investors or crowdfunding<\/li>\n<\/ul>\n<p>Keep track of expenses and create a budget to manage finances wisely.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-174h5ze-9c93acad22c317375424c9511a48ee0f hr-default  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1kp5rbe-0f972a6d73901d2637832fa29cd53f81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>5. Set Up Your Business Operations<\/h2>\n<ul>\n<li aria-level=\"1\">Open a business bank account<\/li>\n<li aria-level=\"1\">Choose a location (physical or online)<\/li>\n<li aria-level=\"1\">Purchase necessary equipment or inventory<\/li>\n<\/ul>\n<p>Establishing efficient operations from the start prevents headaches later.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-onqp2i-117e0763a844e68d6eb789215265b1bd hr-default  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m9vfvzu3-4f0bbc72e53edbbc0124649b8e5b9d6d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>6. Build Your Brand and Online Presence<\/h2>\n<p>A strong brand identity helps attract customers. Key steps include:<\/p>\n<ul>\n<li aria-level=\"1\">Designing a professional logo and brand materials<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.nettl.com\/ie\/web\">Building a website<\/a> with clear information and online ordering options<\/li>\n<li aria-level=\"1\">Creating social media profiles to engage with potential customers<\/li>\n<\/ul>\n<p>Your online presence is crucial in today\u2019s digital world.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-179lhdo-4d6e78365d5a0d5f978881dabb8df998 hr-default  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mdeiucz0-45daae8f48442f2bf00f4884c9f66ec6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>7. Develop a Marketing Strategy<\/h2>\n<p>To attract customers, implement effective marketing tactics:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.nettl.com\/ie\/social-media\">Social media marketing<\/a><\/li>\n<li aria-level=\"1\">Email campaigns<\/li>\n<li aria-level=\"1\">Local advertising and networking<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.nettl.com\/uk\/seo\">Search engine optimisation (SEO) for your website<\/a><\/li>\n<\/ul>\n<p>Your marketing efforts should align with your target audience\u2019s preferences.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-zsb4w3-7e9cd73d78eea204c5b0dfc5147c272e hr-default  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mdeiuzvj-69312462673a4c648efedc68bd97c23f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>8. Launch and Adapt<\/h2>\n<p>Once everything is in place, launch your business! Offer special promotions, announce your opening on social media, and engage with customers. Track performance and be ready to adapt your strategies based on feedback.<\/p>\n<p>Starting a small business requires careful planning and execution. By following these steps in order you\u2019ll set yourself up for success. Stay flexible, keep learning, and continuously refine your approach to grow your business over time.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdelzut6-6822d8fea35d140d85b41317089a736e\">\n.avia-image-container.av-mdelzut6-6822d8fea35d140d85b41317089a736e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mdelzut6-6822d8fea35d140d85b41317089a736e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mdelzut6-6822d8fea35d140d85b41317089a736e av-styling- avia-align-center  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2025\/07\/Straw-Hat-180x180.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mdd6v95i-f7548519c845b4a5a640c75198222ad3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>At Nettl we can help with all of the creative aspects of your business. From a new logo design, website, stationery, flyers to exhibition displays and social media packages. Let\u2019s get you up and running.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pi838q-622f174633a83b584aee444963f4eff8\">\n#top .hr.hr-invisible.av-pi838q-622f174633a83b584aee444963f4eff8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-pi838q-622f174633a83b584aee444963f4eff8 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-1299d8fb3b4fcee9b21583ff6ecc6184-wrap avia-button-center  avia-builder-el-27  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/studio-locator'  class='avia-button av-jinlazj9-1299d8fb3b4fcee9b21583ff6ecc6184 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-28  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-56854'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Starting a small business is an exciting but challenging journey. With the right approach, you can turn your ideas into a successful venture.<\/p>\n","protected":false},"author":164,"featured_media":56856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-56854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deckchair Dreaming | Nettl.com<\/title>\n<meta name=\"description\" content=\"Starting a small business is an exciting but challenging journey. With the right approach, you can turn your ideas into a successful venture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/deckchair-dreaming\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deckchair Dreaming | Nettl.com\" \/>\n<meta property=\"og:description\" content=\"Starting a small business is an exciting but challenging journey. With the right approach, you can turn your ideas into a successful venture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/ie\/deckchair-dreaming\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-06T16:09:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/08\/Deckchair-Dreaming-Featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ashley Cockerill\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashley Cockerill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/ie\/deckchair-dreaming\/\",\"url\":\"https:\/\/www.nettl.com\/ie\/deckchair-dreaming\/\",\"name\":\"Deckchair Dreaming | Nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/deckchair-dreaming\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/deckchair-dreaming\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/ie\/wp-content\/uploads\/2025\/08\/Deckchair-Dreaming-Featured.jpg\",\"datePublished\":\"2025-08-06T16:09:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.nettl.com\/ie\/#\/schema\/person\/98887ef641e372d60160dc8e188d76b1\"},\"description\":\"Starting a small business is an exciting but challenging journey. 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