{"id":57170,"date":"2026-05-21T10:29:37","date_gmt":"2026-05-21T09:29:37","guid":{"rendered":"https:\/\/www.nettl.com\/ie\/?p=57170"},"modified":"2026-05-21T11:07:14","modified_gmt":"2026-05-21T10:07:14","slug":"ai-talks","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/ie\/ai-talks\/","title":{"rendered":"AI Talks"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-57170'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>AI Talks. Google Delivers.<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span> <em><strong>approx 4 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oycmxp-5d339b6596d68d6d26c86994ca5e14ec\">\n#top .hr.hr-invisible.av-1oycmxp-5d339b6596d68d6d26c86994ca5e14ec{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1oycmxp-5d339b6596d68d6d26c86994ca5e14ec hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-15-6448e305b30fcbd83af991cf399930f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wondering where to focus your efforts? There&#8217;s one number that makes the right strategy pretty obvious.<\/h2>\n<p>Back in September, we wrote about how <a href=\"https:\/\/www.nettl.com\/ie\/google-transcends\" target=\"_blank\" rel=\"noopener\">AI hadn&#8217;t replaced Google<\/a>, it had just changed how we use it.<\/p>\n<p>AI handles the <em>curiosity<\/em>. Google handles the <em>action<\/em>.<\/p>\n<p>Eight months on, not much has changed. Except the noise.<\/p>\n<p>GEO. AEO. The acronyms are multiplying faster than the results they promise.<\/p>\n<p>So before you rethink your entire marketing strategy around a channel that might matter eventually,\u00a0 let&#8217;s look at what the data actually says.<\/p>\n<h2 class=\"text-text-100 mt-3 -mb-1 text-&#091;1.125rem&#093; font-bold\">A number worth sitting with<\/h2>\n<p>Thomas McKinlay, founder of Science Says and former Googler, put it plainly:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yyf7z1-fd8f8a994dbbee88e3c166194ebf981d\">\n#top .hr.hr-invisible.av-yyf7z1-fd8f8a994dbbee88e3c166194ebf981d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-yyf7z1-fd8f8a994dbbee88e3c166194ebf981d hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-9  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-c708923237a0fc2cbd381da011bbc50e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Up until Summer 2025, <strong>AI-referred traffic counted for just 0.2% of overall ecommerce traffic.<\/strong><\/p>\n<p>Not 2%. Not 20%.<br \/>\n0.2.<\/p>\n<p>That is not a close race. That is not even a race yet. It is Google jogging comfortably ahead while everyone else is still lacing up their shoes.<\/p>\n<p>And yes, it is growing. Yes, it will matter more. But right now, if someone arrives on your website ready to make an enquiry, they almost certainly came through Google.<\/p>\n<p>Not ChatGPT. Not Claude. Not Perplexity.<\/p>\n<blockquote>\n<p><em><strong>Takeaway: Before you optimise for AI search, ask whether your customers are even using AI to find you. The data suggests most aren&#8217;t.<\/strong><\/em><\/p>\n<\/blockquote>\n<\/div><\/section><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-11-9c3f90e5d68a25a6a95c831aeae0a199\">\n#top .hr.hr-invisible.av-jp00gvdr-11-9c3f90e5d68a25a6a95c831aeae0a199{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-11-9c3f90e5d68a25a6a95c831aeae0a199 hr-invisible  avia-builder-el-12  el_after_av_codeblock  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-9-6ff15c74303776a39fa488381bceb151\">\n#top .hr.hr-invisible.av-jp00gvdr-9-6ff15c74303776a39fa488381bceb151{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-9-6ff15c74303776a39fa488381bceb151 hr-invisible  avia-builder-el-13  el_after_av_hr  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-10-cc5ae72e4eb78b5d6f9a2cead5d140ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So who should actually care about GEO right now?<\/h2>\n<p>McKinlay suggests the exception to the 0.2% rule is complex, expensive, research-heavy products aimed at technical buyers.<\/p>\n<p>Analytics platforms. Data tools. Developer software.<\/p>\n<p>Products where someone spends three weeks doing homework before they even send an email.<\/p>\n<p>If that sounds like your product: yes, GEO deserves your attention today.<\/p>\n<p>If you sell a service, a physical product, or anything local, the honest <em>(and maybe unpopular)<\/em> answer is: it can wait.<\/p>\n<p>Because right now, the customers who are ready to spend are still finding you the same way they always have.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac\">\n#top .hr.hr-invisible.av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-8-717766b3856f8cf285257dcaa8928918\">\n.avia-image-container.av-h2771v5-8-717766b3856f8cf285257dcaa8928918 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-8-717766b3856f8cf285257dcaa8928918 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-8-717766b3856f8cf285257dcaa8928918 av-styling- avia-align-  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2026\/05\/oodles-1782-smiling-woman-browsing-smartphone-on-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7l99a5-12e3adb5b6aad38ebb7bf52069047b94\">\n#top .hr.hr-invisible.av-7l99a5-12e3adb5b6aad38ebb7bf52069047b94{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7l99a5-12e3adb5b6aad38ebb7bf52069047b94 hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mpb7rfkf-96c7c0f02f82e758aafe1782e5cc7f9b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Where they actually are<\/h2>\n<p><em>About 46% of Google searches carry local intent.<\/em> &#8220;Electrician near me.&#8221; &#8220;Best caf\u00e9 open Sunday.&#8221; &#8220;Emergency plumber Birmingham.&#8221;<\/p>\n<p>A handful of people are asking ChatGPT which takeaway is still open at 11pm. But they&#8217;re still opening Google Maps to find it.<\/p>\n<p>And as we looked at in September, AI tools are mostly used on desktop. For research, comparison, rabbit holes&#8230;<\/p>\n<p>Mobile users, which is most people most of the time, still default to Google for fast, local, right-now queries.<\/p>\n<p>That is your customer. On their phone. Searching with intent. Expecting to be found.<\/p>\n<p>Google still sends the customers.<\/p>\n<blockquote>\n<p><em><strong>Takeaway: If you have a local business, a physical product, or a service that people search for in the moment: Google is still where the sale begins.<\/strong><\/em><\/p>\n<\/blockquote>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e\">\n#top .hr.hr-invisible.av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mpbbvjbc-c711f0dc6483112578ad6cb807556fe2\">\n.avia-image-container.av-mpbbvjbc-c711f0dc6483112578ad6cb807556fe2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mpbbvjbc-c711f0dc6483112578ad6cb807556fe2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mpbbvjbc-c711f0dc6483112578ad6cb807556fe2 av-styling- avia-align-  avia-builder-el-20  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2026\/05\/oodles-1783-flat-lay-top-down-a-notebook-with-a-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1s6kg7x-74cb262f340053bb8f1e91c1b4439a38\">\n#top .hr.hr-invisible.av-1s6kg7x-74cb262f340053bb8f1e91c1b4439a38{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1s6kg7x-74cb262f340053bb8f1e91c1b4439a38 hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mpb8eep0-7f1b0bf8931bf22c56551b2bdde2ca0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The right channel for your product<\/h2>\n<p>The most common mistake right now is not ignoring AI. It is optimising for the wrong thing entirely.<\/p>\n<p>Local service businesses: tradespeople, hospitality, retail<br \/>\n<em>\u2192 Google Business Profile, local SEO, reviews. This is your channel. Own it properly.<\/em><\/p>\n<p>Regional or national service businesses: agencies, consultancies, B2B<br \/>\n<em>\u2192 Search-intent content, backlinks, technical SEO. Build authority on the queries your buyers actually use.<\/em><\/p>\n<p>eCommerce: products, gifting, fashion, homewares<br \/>\n<em>\u2192 Google Shopping, PPC, high-intent product search. AI traffic here is a rounding error.<\/em><\/p>\n<p>Complex, high-value, research-heavy B2B products: software, platforms, data tools<br \/>\n<em>\u2192 This is where GEO earns its place alongside your existing SEO work.<\/em><\/p>\n<p>There is no universal answer. But for most businesses reading this, the evidence points in one direction.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mn0bvh-a5b4e397091195819aed304c3c5b569f\">\n#top .hr.hr-invisible.av-2mn0bvh-a5b4e397091195819aed304c3c5b569f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2mn0bvh-a5b4e397091195819aed304c3c5b569f hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18iuhfh-075a4422e2b58eb6d60c44720449cf86\">\n#top .hr.hr-invisible.av-18iuhfh-075a4422e2b58eb6d60c44720449cf86{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-18iuhfh-075a4422e2b58eb6d60c44720449cf86 hr-invisible  avia-builder-el-25  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mpb8ggqx-20472818d7e3879e3489dd5fe37e8a28 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Don&#8217;t abandon the engine that&#8217;s working<\/h2>\n<p>We made the case that <a href=\"https:\/\/www.nettl.com\/ie\/seo\/\" target=\"_blank\" rel=\"noopener\">good SEO<\/a> doesn&#8217;t just serve Google, it feeds the content that AI tools train on and summarise.<\/p>\n<p>They are not in competition. They are part of the same ecosystem.<\/p>\n<p>That is still true.<\/p>\n<p>But the sharper point is this: chasing GEO because it feels modern, while neglecting the Google presence that is actively driving enquiries, is a distraction you cannot afford.<\/p>\n<p>Rankings take time to build. Visibility compounds.<\/p>\n<p>The businesses that keep their nerve and keep investing in solid, intent-driven, well-structured SEO are the ones who will be in the best position.<\/p>\n<p>That&#8217;s whether the customer finds them through Google, or through an AI summary that scraped their content anyway.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-78a0al-b9b7763870fe39b1d9ddd75c283177ad\">\n#top .hr.hr-invisible.av-78a0al-b9b7763870fe39b1d9ddd75c283177ad{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-78a0al-b9b7763870fe39b1d9ddd75c283177ad hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\" style=\"background-color: #f5f5f5; border-radius: 8px; padding: 16px 24px;\">\n<h2>What to actually do<\/h2>\n<p><em><strong>What to actually do<\/strong><\/em><\/p>\n<ul>\n<li>Know where your customers search. Are they Googling, browsing socials, or researching through AI? Be honest about it.<\/li>\n<li>Don&#8217;t let your Google Business Profile gather dust. Keep it current, gather reviews, post updates.<\/li>\n<li>Create useful, specific content. It serves your human visitors and feeds the AI tools reading it too.<\/li>\n<li>Invest in the channel that&#8217;s already working. Before you experiment with what might work.<\/li>\n<li>If you&#8217;re not sure where your traffic comes from, find out. It&#8217;s the most important question you can answer right now.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vzdhel-cd0e7777d1f32a815fe258df359c864a\">\n#top .hr.hr-invisible.av-vzdhel-cd0e7777d1f32a815fe258df359c864a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vzdhel-cd0e7777d1f32a815fe258df359c864a hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mpbc8sbe-ef9e838244abc8be3710b15e27ab45cb\">\n.avia-image-container.av-mpbc8sbe-ef9e838244abc8be3710b15e27ab45cb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mpbc8sbe-ef9e838244abc8be3710b15e27ab45cb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mpbc8sbe-ef9e838244abc8be3710b15e27ab45cb av-styling- avia-align-  avia-builder-el-30  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2026\/05\/oodles-1786-seo-and-aeo-venn-diagram-search-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jx4ae5-21b80a1b6a3c6567a8a2b2f6b102677f\">\n#top .hr.hr-invisible.av-1jx4ae5-21b80a1b6a3c6567a8a2b2f6b102677f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1jx4ae5-21b80a1b6a3c6567a8a2b2f6b102677f hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mpb7vky6-d30830f93d8681d19deed149adb33d67 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The Good News<\/h2>\n<p>Google&#8217;s dominance over AI in terms of actual traffic sent to websites is real, and it is not going anywhere fast.<\/p>\n<p>But here is the thing worth holding onto: if people search for what you do, anywhere, on any platform, then showing up matters.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/ie\/search-everywhere\/\" target=\"_blank\" rel=\"noopener\">Search Everywhere Optimisation<\/a> is the right way to think about it.<\/p>\n<p>And yes, that means AIO and GEO have to be part of the conversation eventually.<\/p>\n<p>The reassuring part? Most of the principles are the same.<\/p>\n<ul>\n<li>Clear, useful, unique well-structured content.<\/li>\n<li>A website that loads quickly and says what you do (and who you do it for).<\/li>\n<li>Consistent information across every listing and directory.<\/li>\n<li>Authority built through genuine expertise and good backlinks.<\/li>\n<\/ul>\n<p>These are not Google-specific tactics.<\/p>\n<p>They are the foundations that make you findable, whether the answer comes from a search result, a local pack, or an AI summary pulling from the best sources it can find.<\/p>\n<p>You do not need two strategies. <em>You need one good one, applied consistently<\/em>.<\/p>\n<p>Get that right, and you are not just optimising for Google. You are optimising for everywhere.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lx5cyl-6cb52fda2bdca486bd62f03cda6b31d9\">\n#top .hr.hr-invisible.av-lx5cyl-6cb52fda2bdca486bd62f03cda6b31d9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lx5cyl-6cb52fda2bdca486bd62f03cda6b31d9 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-77aded36568c34761ce231695ccea433-wrap avia-button-center  avia-builder-el-34  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/ie\/getaudit\/'  class='avia-button av-jinlazj9-77aded36568c34761ce231695ccea433 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Get a free SEO Audit<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-35  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-57170'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>GEO. AEO. The acronyms are multiplying faster than the results they promise. Before you rearchitect your marketing strategy around a channel that might matter eventually \u2014 there&#8217;s one number worth seeing first.<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-57170","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI Talks : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/ie\/ai-talks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Talks : nettl.com\" \/>\n<meta property=\"og:description\" content=\"GEO. 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