{"id":14010,"date":"2018-05-14T09:30:24","date_gmt":"2018-05-14T07:30:24","guid":{"rendered":"https:\/\/www.nettl.com\/nl\/?p=14010"},"modified":"2020-08-27T11:42:32","modified_gmt":"2020-08-27T09:42:32","slug":"5-veelgemaakte-fouten-op-landingspaginas","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nl\/5-veelgemaakte-fouten-op-landingspaginas\/","title":{"rendered":"5 veelgemaakte fouten op landingspagina&#8217;s"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-418b85cd7b792f605d24bcc7640a15f4\">\n.avia-section.av-av_section-418b85cd7b792f605d24bcc7640a15f4 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/09\/boxlady1.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-av_section-418b85cd7b792f605d24bcc7640a15f4 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post-entry-14010'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_fifth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-6126cab7d8fab8d08143dd2dacdf673c av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-192c88f27fe0bb0164fca28496309727\">\n.flex_column.av-av_three_fifth-192c88f27fe0bb0164fca28496309727{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-192c88f27fe0bb0164fca28496309727 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div 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height=\"400\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2018\/05\/vijf_fouten_600x400b.png 600w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2018\/05\/vijf_fouten_600x400b-80x53.png 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2018\/05\/vijf_fouten_600x400b-300x200.png 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2018\/05\/vijf_fouten_600x400b-450x300.png 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-0aa7055fe62c3622faec82866afbaeb2 av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-45139860523e1a6ccfff0c483333d211\">\n.av_font_icon.av-av_font_icon-45139860523e1a6ccfff0c483333d211{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-av_font_icon-45139860523e1a6ccfff0c483333d211 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-45139860523e1a6ccfff0c483333d211 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#security'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='security'  class='avia-section av-av_section-099cde05684feb5c68e9b3cc23c12dea main_color avia-section-default avia-no-shadow  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14010'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Landingspagina&#8217;s worden gebruikt door bedrijven zoals de jouwe om website conversie te vergroten.<\/h2>\n<p>Er is waarschijnlijk geen enkele landingspagina perfect, toch zijn er veel dingen die ervoor kunnen zorgen dat de prestaties slecht zijn.<\/p>\n<p>Daarom hebben we een lijst van de 5 grootste landingspagina&#8217;s fouten gemaakt, die misschien je succes in de weg zit als je niet weet waar je op moet letten.<\/p>\n<h2>Maar voordat we beginnen, wat is een landingspagina?<\/h2>\n<p>Nou, om te beginnen, het is niet je homepage. Het is niet eens een pagina specifiek over het product of de service die je biedt.<\/p>\n<p>Een landingspagina is een pagina op je website (of een alleenstaande &#8216;one-page&#8217; website) die specifiek ontworpen is met maar \u00e9\u00e9n doel. <strong>Converteren.<\/strong><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-10  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-fe329cc3d71e4bb232800b55240d407e\">\n.avia-image-container.av-av_image-fe329cc3d71e4bb232800b55240d407e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-fe329cc3d71e4bb232800b55240d407e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-fe329cc3d71e4bb232800b55240d407e av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-right  avia-builder-el-11  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/04\/landing-page-tablet-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-6c9195c37e85c7a1cf38a15a2db769ee\">\n.avia-section.av-av_section-6c9195c37e85c7a1cf38a15a2db769ee{\nbackground-color:#ebebeb;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-av_section-6c9195c37e85c7a1cf38a15a2db769ee main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14010'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-13  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-1de6608b6c15f00b8db03f189bbea2c1\">\n.avia-image-container.av-av_image-1de6608b6c15f00b8db03f189bbea2c1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-1de6608b6c15f00b8db03f189bbea2c1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-1de6608b6c15f00b8db03f189bbea2c1 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/04\/hotrod.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-15  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wat is een conversie?<\/h2>\n<p class=\"p1\">Nee, wijsneus, het is niet een op maat gemaakte klassieke hot-rod camper.<\/p>\n<p class=\"p1\">We hebben het over het succesvol voltooien van een bepaalde actie op je website door een bezoeker.<\/p>\n<p class=\"p1\">Dit kunnen verschillende dingen zijn, maar meestal is er een knop of iets van een formulier bij betrokken.<\/p>\n<p>Populaire conversies kunnen bijvoorbeeld zijn:<\/p>\n<ul>\n<li class=\"p1\">Een product kopen<\/li>\n<li class=\"p1\">Gratis voorbeelden bestellen<\/li>\n<li class=\"p1\">Klikken om te bellen<\/li>\n<li class=\"p1\">Terugbelverzoek<\/li>\n<li class=\"p1\">Nieuwsbrief inschrijvingen<\/li>\n<li class=\"p1\">Ingevulde en opgestuurde formulieren<\/li>\n<li class=\"p1\">Een prachtige villa met indoor waterval en discovloeren.<\/li>\n<\/ul>\n<p class=\"p1\">Ok\u00e9, die laatste hebben we toegevoegd om je scherp te houden.<\/p>\n<p>Wat het doel ook is, je landingspagina moet volledig gefocust zijn op die ene uitkomst. Dat brengt ons gelukkig bij landingspagina fout #1&#8230;<\/p>\n<h3 class=\"p1\"><\/h3>\n<\/div><\/section><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-av_section-2f8a4d5d3ebd9c637093dc8e14b646e9 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14010'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-18  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>#1. Te veel afleiding<\/h2>\n<p>In de echte wereld, als je ergens aankomt, scan je onmiddellijk de omgeving voor dingen die je helpen een keuze te maken waar naartoe te gaan of wat je volgende stap gaat zijn. Dit is online hetzelfde, daarom moeten we dit zo gemakkelijk mogelijk maken voor onze nieuwe gast.<\/p>\n<p>Door afleidingen en onnodige informatie te verwijderen minimaliseren we de opties die helpen om de route te bepalen. Wees kort en bondig in je teksten om te voorkomen dat gasten afgeleid worden en verwijder onnodige links. Verander de pagina layout om geen menu&#8217;s of zijbalken weer te geven, zo duw je de bezoeker de richting die jij bepaalt. Je bezoekers hebben maar twee opties: voltooi de stap of de pagina verlaten. Door de keuzes te beperken zul je zien dat de conversie vergroot wordt.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-20  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-9d0b5a43cf7486badae88f3272410c67\">\n.avia-image-container.av-av_image-9d0b5a43cf7486badae88f3272410c67 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-9d0b5a43cf7486badae88f3272410c67 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-9d0b5a43cf7486badae88f3272410c67 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-21  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/04\/signs.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-1f706b2b7bcb83f648a24480fe4e3393\">\n.avia-section.av-av_section-1f706b2b7bcb83f648a24480fe4e3393{\nbackground-color:#ebebeb;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-av_section-1f706b2b7bcb83f648a24480fe4e3393 main_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-parallax container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14010'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-23  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-1fe08c1e73b0cc696862a182a98e1bc0\">\n.avia-image-container.av-av_image-1fe08c1e73b0cc696862a182a98e1bc0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-1fe08c1e73b0cc696862a182a98e1bc0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-1fe08c1e73b0cc696862a182a98e1bc0 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-left  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/04\/man-shrug-600.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-25  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-e2fa80a9857060b55d5c7e5f201f5093 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>#2. Saaie koppen<\/h2>\n<p>De tijden veranderen snel, maar menselijk gedrag niet zo. Net zoals in een krant (Vraag je ouders, kids), is de kop de belangrijkste plek op de pagina. Het is het onderdeel dat door iedereen gelezen wordt en zeer waarschijnlijk het meest belangrijke onderdeel van je landingspagina.<\/p>\n<p>Deze moet boeiend zijn met de nadruk op het aanbieden in plaats van een saaie omschrijvende titel. De uitdaging zit hem in het cre\u00ebren van een een kop die zowel dwingend als beknopt is. Vergeet niet, het doel is om &#8216;de volgende stap te verkopen&#8217;. Wat is de volgende stap op jouw landingspagina? Is je kop overtuigend genoeg? Vergeet daarnaast niet om meerdere koppen te testen om zo de meest optimale te bepalen. Echt waar. Dat is heel belangrijk.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-av_section-2f8a4d5d3ebd9c637093dc8e14b646e9 main_color avia-section-default avia-no-border-styling  avia-builder-el-27  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14010'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-28  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>#3.\u00a0 Verwarrende &#8216;Call To Action&#8217; (CTA)<\/h2>\n<p>Als het doel van de pagina is om de gebruiker te motiveren een specifieke actie uit te voeren, dan is het een open deur om te zeggen dat dit 100% helder moet zijn. Er zijn echter veel niet succesvolle landingspagina&#8217;s die dit uit het oog verliezen en daardoor onduidelijkheid bij de bezoeker cre\u00ebert. Wil je iemand motiveren om actie te ondernemen? Maak het ze zo gemakkelijk mogelijk.<\/p>\n<p>Knoppen moeten lekker groot, duidelijke en prominent aanwezig zijn en het liefst maar eentje. Als er meerdere keuzes zijn en gebruikers moeten kiezen, hoe simpel dan ook, kunnen een drempel vormen. Formulieren moeten beperkt blijven tot het absolute minimum aan informatie die nodig is. Vragen om te veel informatie is een 100% conversie killer.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-30  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-57a62d949dd5d0fa23e85552019bc06e\">\n.avia-image-container.av-av_image-57a62d949dd5d0fa23e85552019bc06e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-57a62d949dd5d0fa23e85552019bc06e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-57a62d949dd5d0fa23e85552019bc06e av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-right  avia-builder-el-31  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/04\/green-arrows.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-6c9195c37e85c7a1cf38a15a2db769ee\">\n.avia-section.av-av_section-6c9195c37e85c7a1cf38a15a2db769ee{\nbackground-color:#ebebeb;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-av_section-6c9195c37e85c7a1cf38a15a2db769ee main_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14010'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-33  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-2e826c52ae11e666a7209a2fed6284d2\">\n.avia-image-container.av-av_image-2e826c52ae11e666a7209a2fed6284d2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-2e826c52ae11e666a7209a2fed6284d2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-2e826c52ae11e666a7209a2fed6284d2 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-left  avia-builder-el-34  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/04\/testing.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-35  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-e2fa80a9857060b55d5c7e5f201f5093 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>#4. Niet testen<\/h2>\n<p>Het is simpel om te zien of iets werkt. Je stuurt traffic naar de landingspagina en kijkt of de bezoekers happen. Maar weet je zeker dat het optimaal werkt? De enige manier om hier achter te komen is testen. Keuzes gebaseerd op data om je landingspagina te optimaliseren kunnen je resultaten aanzienlijk doen stijgen.<\/p>\n<p>Je kunt alles op je pagina testen om te zien of dit leidt naar meer leads. Verschillende koppen, teksten, afbeeldingen, videos, testimonials. Als je knoppen hebt, is het misschien de moeite waard om te testen met de kleur en tekst op de knop. Je kunt zelf diverse layouts testen. Als je serieus bent over conversie, dan heb je altijd meerdere soorten landingspagina&#8217;s om resultaten te vergelijken.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-av_section-2f8a4d5d3ebd9c637093dc8e14b646e9 main_color avia-section-default avia-no-border-styling  avia-builder-el-37  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14010'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-38  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>#5. Niet promoten<\/h2>\n<p>Je kunt misschien wel de beste landingspagina ter wereld hebben. Prachtig ontwerp, toffe koppen, fantastisch aanbod, klikker de klik klik, zonder nadenken. Maar de pagina zal hopeloos falen als je er niet genoeg verkeer naartoe stuurt. Als je website al veel bezoekers trekt, dan zijn links vanuit je website naar je landingspagina een interessante optie. Bedrijven zijn over het algemeen op zoek naar meer.<\/p>\n<p>Landingspagina zijn over het algemeen niet geoptimaliseerd voor SEO dus verkeer komt vaak binnen via een andere bron. Ads zijn een populaire bron voor verkeer, of dit nu via zoekmachines zoals Google, of social media apps zoals Facebook, Instagram en Twitter is. E-mailmarketing is een extreem effectieve methode om specifieke groepen naar je landingspagina te sturen. En in een wereld waarin zelfs online giganten als Google, Bol en Coolblue nog steeds gebruikmaken van papier, is het gebruik van direct mail niet te negeren.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-40  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-08e17009a98a5c86824defc6b7fec510\">\n.avia-image-container.av-av_image-08e17009a98a5c86824defc6b7fec510 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-08e17009a98a5c86824defc6b7fec510 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-08e17009a98a5c86824defc6b7fec510 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-right  avia-builder-el-41  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2017\/11\/megaphone.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-dd8eddfa26b6f132aa1dfc4e980737ae\">\n.avia-section.av-av_section-dd8eddfa26b6f132aa1dfc4e980737ae{\nbackground-color:#ebebeb;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_9'  class='avia-section av-av_section-dd8eddfa26b6f132aa1dfc4e980737ae main_color avia-section-default avia-no-border-styling  avia-builder-el-42  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14010'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-43  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-34b1e1ec3ea2cb88c348c45690ade9d4\">\n.avia-image-container.av-av_image-34b1e1ec3ea2cb88c348c45690ade9d4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-34b1e1ec3ea2cb88c348c45690ade9d4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-34b1e1ec3ea2cb88c348c45690ade9d4 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-right  avia-builder-el-44  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/04\/pilot-boy.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-45  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Lijkt wel heel veel werk<\/h2>\n<p>Het hebben van een landingspagina is een krachtige verkooptool, mits ze goed beheerd worden. Het ontwerpen van professionele layouts voorzien van kwalitatief goede content, meerdere opties testen en traffic de juiste wijzen kan veel tijd kosten. Dit kan nogal overdonderend zijn als je een bedrijf te runnen hebt<\/p>\n<p class=\"p1\">Het goede nieuws is dat wij er zijn om te helpen. Wij kunnen optimaal ontworpen landingspagina&#8217;s maken, campagnes beheren en traffic de juiste weg opsturen. Neem contact op met\u00a0<a href=\"https:\/\/www.nettl.com\/nl\/vind-een-studio\/\">je lokale studio<\/a>\u00a0om idee\u00ebn te bespreken.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-f6ec932d8cf49068d9bfd1d26a422264-wrap avia-button-left  avia-builder-el-47  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/nl\/?page_id=382'  class='avia-button av-av_button-f6ec932d8cf49068d9bfd1d26a422264 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >Vind je lokale Nettl Studio<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_9'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14010'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Waar er misschien geen perfecte landingspagina bestaat, zijn er wel veel factoren die kunnen zorgen dat de prestaties dramatisch zijn. Daarom hebben we een lijst van 5 veel voorkomende fouten gemaakt. Laat deze succes niet in de weg staan.<\/p>\n","protected":false},"author":4,"featured_media":14012,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-14010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 veelgemaakte fouten op landingspagina&#039;s : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/nl\/5-veelgemaakte-fouten-op-landingspaginas\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 veelgemaakte fouten op landingspagina&#039;s : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Waar er misschien geen perfecte landingspagina bestaat, zijn er wel veel factoren die kunnen zorgen dat de prestaties dramatisch zijn. Daarom hebben we een lijst van 5 veel voorkomende fouten gemaakt. 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