{"id":15384,"date":"2019-01-22T15:59:38","date_gmt":"2019-01-22T14:59:38","guid":{"rendered":"https:\/\/www.nettl.com\/nl\/?p=15384"},"modified":"2020-08-27T11:40:13","modified_gmt":"2020-08-27T09:40:13","slug":"falen-in-januari","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nl\/falen-in-januari\/","title":{"rendered":"Falen in januari"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-c3d85e3aeed2ebfaa83d26b2562a32cd\">\n.avia-section.av-m6p6uk1-c3d85e3aeed2ebfaa83d26b2562a32cd .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/honeycomb-bknd-bw-2-1600.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-c3d85e3aeed2ebfaa83d26b2562a32cd main_color avia-section-default avia-no-border-styling  avia-builder-el-0  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--><\/div><\/div><div id='sec1'  class='avia-section av-2qwy3ht-6c1c5f1f41284f061409cc4e9b36a8da main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15384'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Falen in januari<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>ongeveer 3 minuten lezen<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Twee websites zitten in een bar<\/h2>\n<p>Zegt de ene website tegen de andere website <em>&#8220;Ik voel me een loser&#8221;<\/em>.<br \/>\nDe tweede antwoord <em>&#8220;Je bent geen loser.<\/em><br \/>\n<em>Een loser zijn impliceert dat je daadwerkelijk <strong>IETS<\/strong> probeert te bereiken&#8221;<\/em><\/p>\n<p><a href=\"#janfailsmore\">Lees verder<\/a> (Geen zorgen, de grappen worden beter&#8230; Misschien.)<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5f92d3dbcafb5688e29a9313c4cf0b97\">\n.avia-image-container.av-h2771v5-5f92d3dbcafb5688e29a9313c4cf0b97 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5f92d3dbcafb5688e29a9313c4cf0b97 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5f92d3dbcafb5688e29a9313c4cf0b97 av-styling- avia-align-  avia-builder-el-15  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15390 avia-img-lazy-loading-not-15390 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/2-websites-in-a-bar-1200.jpg\" alt='' title='2-websites-in-a-bar-1200'  height=\"756\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/2-websites-in-a-bar-1200.jpg 1200w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/2-websites-in-a-bar-1200-80x50.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/2-websites-in-a-bar-1200-300x189.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/2-websites-in-a-bar-1200-768x484.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/2-websites-in-a-bar-1200-1030x649.jpg 1030w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/2-websites-in-a-bar-1200-705x444.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/2-websites-in-a-bar-1200-450x284.jpg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-16  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='janfailsmore'  class='avia-section av-2qwy3ht-8ccec061f1bdc6c3d99b87532974560f main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15384'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-18  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-19  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Er zijn\u00a0drie type websites in de zakenwereld&#8230;<\/p>\n<ul>\n<li><strong>Webwinkels<\/strong><\/li>\n<li><strong>Lead generatoren<\/strong><\/li>\n<li><strong>Klaplopers<\/strong><\/li>\n<\/ul>\n<p>Het is niet genoeg om alleen\u00a0maar mooi\u00a0en responsive te zijn. Hard maar waar. Als je website geen aandeel\u00a0heeft in je\u00a0business, is het een\u00a0<strong>klaploper<\/strong>. De website faalt om zijn aandeel\u00a0terug te verdienen\u00a0en het\u00a0is tijd om hier verandering\u00a0in aan te brengen.<\/p>\n<p>Dus, uit die comfortabele\u00a0sloffen\u00a0en aan de werkschoenen\u00a0Dhr. Website. Want we gaan\u00a0graven naar de drie\u00a0redenen\u00a0waarom veel websites falen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-6f35ae26372d09b911605cdad55dde4d\">\n.avia-image-container.av-h2771v5-6f35ae26372d09b911605cdad55dde4d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-6f35ae26372d09b911605cdad55dde4d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-6f35ae26372d09b911605cdad55dde4d av-styling- avia-align-  avia-builder-el-22  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15394 avia-img-lazy-loading-not-15394 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/monkey-900.jpg\" alt='' title='monkey-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/monkey-900.jpg 900w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/monkey-900-80x53.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/monkey-900-300x200.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/monkey-900-768x512.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/monkey-900-705x470.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/monkey-900-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-23  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1in2kik-93ac3d165dc59caa8e1f92e84f3e583a\">\n.av_font_icon.av-1in2kik-93ac3d165dc59caa8e1f92e84f3e583a{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1in2kik-93ac3d165dc59caa8e1f92e84f3e583a .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1in2kik-93ac3d165dc59caa8e1f92e84f3e583a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Geen website strategie<\/h3>\n<p>De meeste sites falen al bij de eerste horde. Ze vergeten te leveren omdat leveren nooit een doel was. Of nog erger, er is helemaal nooit een doel gesteld. Je website zou altijd moeten proberen een resultaat te behalen, anders verlies je sowieso.<\/p>\n<p>Te veel websites worden gelanceerd als de online bedrijfsbrochure, met gedetailleerde omschrijvingen over de diensten die het bedrijf kan leveren (plus de typische dooddoeners &#8216;home&#8217;, &#8216;over ons&#8217; en &#8216;contact ons&#8217;). Dit is een\u00a0saai en niet\u00a0effectief.<\/p>\n<p>Iedereen is anders, maar normaal gesproken zouden alle wegen moeten leiden naar nieuwe leads. Of een\u00a0verkoop. Voor informatieve websites geldt, focus op het verkopen van de &#8216;volgende stap&#8217; en niet op het verkopen van je product.<\/p>\n<ul>\n<li>Als al je\u00a0zaken beginnen met een gesprek, is het krijgen\u00a0van meer telefoontjes het doel.<\/li>\n<li>Als je pijplijn afhankelijk is van e-mailmarketing, dan is het verkrijgen van meer e-mail opt-ins het doel.<\/li>\n<li>Als je een restaurant, B&amp;B of fysio bent, zou\u00a0het krijgen van meer online boekingen\u00a0je doel moeten zijn.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-d884a8dc103826aa182bfd9fe0005a7c\">\n.avia-image-container.av-h2771v5-d884a8dc103826aa182bfd9fe0005a7c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-d884a8dc103826aa182bfd9fe0005a7c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-d884a8dc103826aa182bfd9fe0005a7c av-styling- avia-align-  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15391 avia-img-lazy-loading-not-15391 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/dead-end-900.jpg\" alt='' title='dead-end-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/dead-end-900.jpg 900w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/dead-end-900-80x53.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/dead-end-900-300x200.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/dead-end-900-768x512.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/dead-end-900-705x470.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/dead-end-900-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18u6y9o-d7b8c116812858cebad0d4b0541b12b6\">\n.av_font_icon.av-18u6y9o-d7b8c116812858cebad0d4b0541b12b6{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-18u6y9o-d7b8c116812858cebad0d4b0541b12b6 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-18u6y9o-d7b8c116812858cebad0d4b0541b12b6 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue841' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Geen duidelijke \u2018call-to-action\u2019<\/h3>\n<p>Ok\u00e9, nu je website een doel heeft, kunnen we ons volledig focussen op wat we willen dat gebruikers vervolgens doen. En we moeten dit zo gemakkelijk en duidelijk mogelijk maken. Wil je mensen aanmoedigen iets te doen? Maak het zo snel en simpel mogelijk.<\/p>\n<p>Maar veel te vaak\u00a0zien\u00a0we dat dit niet het geval is. Herinner je\u00a0de dagen\u00a0voor\u00a0navigatie in auto&#8217;s, toen\u00a0mensen\u00a0de borden\u00a0moesten volgen? Nou, het is zoals\u00a0toen, maar dan zonder de borden. Er zijn online veel webpagina\u00a0<a href=\"https:\/\/nl.wikipedia.org\/wiki\/Doodlopende_weg\" target=\"_blank\" rel=\"noopener noreferrer\">cul-de-sacs<\/a>\u00a0te vinden.<\/p>\n<p>Vaak kun je\u00a0helemaal naar\u00a0de bodem van een\u00a0een\u00a0pagina afreizen, om je daar af te vragen\u00a0&#8216;Wat nu? Waar moet ik heen?&#8217;. Vragen als deze\u00a0zijn\u00a0slecht voor\u00a0UX want ze forceren de gebruiker om keuzes te maken. En mensen vinden het niet leuk om te moeten kiezen. Wij willen navigatie die ons verteld welke afslag we moeten nemen.<\/p>\n<p>Dus in plaats van de spreekwoordelijke doodlopende weg. Misschien een\u00a0kort formulier om mensen aan te moedigen contact op te nemen?<\/p>\n<p>Of nog beter, met een plugin die de mogelijkheid bied een gratis adviesgesprek in te boeken?<\/p>\n<p>Of een\u00a0knop die mensen\u00a0laat\u00a0inschrijven op een gratis proefperiode?<\/p>\n<p>En wat als\u00a0we dit combineren met een\u00a0trigger? Pop-ups zijn\u00a0niet altijd\u00a0gebruikers\u00a0beste vriend, maar wat als\u00a0de pop-up tevoorschijn\u00a0komt als\u00a0de bodem van pagina bereikt is? &#8220;Hoi, we hopen dat je\u00a0deze pagina interessant vond. Krijg meer van deze informatie in je inbox.&#8221; Of misschien\u00a0&#8220;Bedankt! Klik hier om 10% korting te krijgen op je\u00a0volgende bestelling&#8217;, nadat\u00a0iemand een aankoop in je webshop heeft gedaan.<\/p>\n<p>Dus minder doodlopende steegjes. Meer pijlen die de weg wijzen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-4259257172436ea55ceb642c8a0b2ab3\">\n.avia-image-container.av-h2771v5-4259257172436ea55ceb642c8a0b2ab3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-4259257172436ea55ceb642c8a0b2ab3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-4259257172436ea55ceb642c8a0b2ab3 av-styling- avia-align-  avia-builder-el-32  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15395 avia-img-lazy-loading-not-15395 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/walking-in-field-900.jpg\" alt='' title='walking-in-field-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/walking-in-field-900.jpg 900w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/walking-in-field-900-80x53.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/walking-in-field-900-300x200.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/walking-in-field-900-768x512.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/walking-in-field-900-705x470.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/01\/walking-in-field-900-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-33  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tu6sl8-1243212856e0139d431f166c8fce1b57\">\n.av_font_icon.av-tu6sl8-1243212856e0139d431f166c8fce1b57{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-tu6sl8-1243212856e0139d431f166c8fce1b57 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-tu6sl8-1243212856e0139d431f166c8fce1b57 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Niet weergegeven worden in zoekresultaten<\/h3>\n<p><strong>V: Wat is de beste plek om een lijk te verstoppen?<\/strong><\/p>\n<p><strong>A: Pagina 2 op Google. Niemand kijkt\u00a0daar.<\/strong><\/p>\n<p>Om verkopen\u00a0of leads binnen te krijgen, is je website afhankelijk van gebruikers die op bezoek\u00a0komen. De meeste websites falen door een gebrek aan\u00a0verkeer. Zoekmachines sturen\u00a0meer verkeer door naar\u00a0bedrijfswebsites dan elke andere bron. Dus als mensen\u00a0zoeken naar\u00a0dingen die jij\u00a0doet, dan is <em>search marketing<\/em> belangrijk voor jou.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/nl\/seo\/\">SEO<\/a> gaat over gevonden worden, en er is vaak\u00a0meer dan \u00e9\u00e9n plek om rond te hangen. Zelfs op \u00e9\u00e9n zoekpagina, wil je misschien\u00a0op verschillende plekken weergegeven worden: De advertenties, de lokale bedrijven op de kaart en je organische positie. Echter blijft het hier niet bij.<\/p>\n<p>Het maakt\u00a0niet uit\u00a0of je website zo gastvrij is als\u00a0een\u00a0Hawaiiaanse in een\u00a0hula. Als Google geen\u00a0idee heeft\u00a0wie je\u00a0bent of wat je doet, zal de website zeer waarschijnlijk\u00a0falen in zijn\u00a0missie. SEO is een\u00a0lange\u00a0termijn\u00a0doorlopende\u00a0strategie. Maar als je website nog helemaal niet weergegeven wordt, is er misschien wel een quick fix mogelijk. Wij adviseren je hier graag over.<\/p>\n<p>Echter, op de lange\u00a0termijn, is &#8220;<a href=\"https:\/\/www.nettl.com\/nl\/seo\/\">Search Engine Optimisation<\/a>&#8221; een\u00a0verzameling\u00a0van best practices &#8211; webdevelopment, digitale\u00a0marketing, content creatie, social media, PR en nog veel meer. Voer al deze dingen goed, en consistent uit, en je\u00a0zult\u00a0zeker weten resultaat behalen.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-36  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-cc53588a62e27ef11ce2f551bd232298\">\n.avia-section.av-j47qelt-cc53588a62e27ef11ce2f551bd232298{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='security'  class='avia-section av-j47qelt-cc53588a62e27ef11ce2f551bd232298 main_color avia-section-default avia-no-border-styling  avia-builder-el-37  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15384'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-38  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6\">\n.flex_column.av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6 av_three_fifth  avia-builder-el-39  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Nettl partners helpen lokale bedrijven zoals die van jouw om de aandacht te trekken die nodig is om te slagen.<\/h3>\n<h3 style=\"text-align: center;\">Bang dat jouw website niet bijdraagt aan je business? Wij checken hem gratis voor je.<\/h3>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-66f7fead0063e04c54a851c2c600e480-wrap avia-button-center  avia-builder-el-41  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/nl\/studio-locator'  class='avia-button av-jinlazj9-66f7fead0063e04c54a851c2c600e480 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Vind je dichtstbijzijnde Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-ed69608f462261099c6e8db46185385f\">\n.flex_column.av-jp009ut1-ed69608f462261099c6e8db46185385f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-ed69608f462261099c6e8db46185385f av_one_fifth  avia-builder-el-42  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15384'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doet jouw website zijn werk? Hier zijn drie redenen waarom veel websites falen om te leveren,<br \/>\nen wat je kunt doen om dit te voorkomen.<\/p>\n","protected":false},"author":4,"featured_media":15386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-15384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Falen in januari : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/nl\/falen-in-januari\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Falen in januari : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Doet jouw website zijn werk? 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