{"id":15934,"date":"2019-06-19T10:54:21","date_gmt":"2019-06-19T08:54:21","guid":{"rendered":"https:\/\/www.nettl.com\/nl\/?p=15934"},"modified":"2020-08-27T11:37:40","modified_gmt":"2020-08-27T09:37:40","slug":"marketing-toolkit","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nl\/marketing-toolkit\/","title":{"rendered":"Marketing Toolkit"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-3c03538444a160802114d0073a0d390c\">\n.avia-section.av-m6p6uk1-3c03538444a160802114d0073a0d390c .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/ipad1600x800dark.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-3c03538444a160802114d0073a0d390c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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.hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-ba795b9a35be8f253cc568bd6647c47d\">\n.av_font_icon.av-jll44fl-ba795b9a35be8f253cc568bd6647c47d{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-ba795b9a35be8f253cc568bd6647c47d .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-ba795b9a35be8f253cc568bd6647c47d avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#toolkit'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='toolkit'  class='avia-section av-2qwy3ht-2c48b789aa106928dc0d9a57f873d647 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15934'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Een AVG vriendelijke zakelijke marketing toolkit<\/h1>\n<div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>ongeveer 4 minuten lezen<\/strong><\/em><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wat is er veranderd?<\/h2>\n<p>Het is een jaar geleden sinds <a href=\"https:\/\/www.nettl.com\/nl\/aftellen-naar-avg\/\" target=\"_blank\" rel=\"noopener noreferrer\">de AVG wetgeving actief<\/a> werd en ondanks de niet afhoudende stroom van &#8217;toestemmings&#8217;-mailtjes, kunnen we het er waarschijnlijk wel over eens worden dat databeveiliging in Europa beter is geworden.<\/p>\n<p>Maar het is ook wel zo eerlijk om te stellen dat de nieuwe regels invloed hebben gehad op de marketingactiviteiten van veel bedrijven. Veel e-maillijsten zijn waarschijnlijk iets gekrompen. Zoals Super Mario wanneer hij de paddenstoelen even links laat liggen. Niet dat grootte er toe doet, toch?<\/p>\n<p>Maar we kunnen niet meer alleen op e-mail vertrouwen om (nieuwe) klanten te benaderen. Je zal een combinatie van kanalen moeten inzetten om je bedrijf of idea de grootste kans te bieden om goed zichtbaar te zijn. Of nog beter, dat mensen erover praten.<\/p>\n<p>Echter, verstijfd door post-AVG angsten, zijn sommige bedrijven verlamd tot stilstand. &#8220;Jongens, als we niet al die e-mailadressen in ons bestand mogen spammen, hoe bereiken wij ze dan onze klanten? Wat <em>mogen<\/em> we nog wel doen?<\/p>\n<p>Nou, wij hebben vijf essenti\u00eble marketingkanalen voor je op een rijtje gezet. Dit allemaal in een toffe infographic om het een beetje leesbaar te maken. De verdere uitleg vind je onderaan. Veel plezier.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av--143e8c2b3f11907141aa05a4dd8712dc\">\n.avia-image-container.av--143e8c2b3f11907141aa05a4dd8712dc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av--143e8c2b3f11907141aa05a4dd8712dc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av--143e8c2b3f11907141aa05a4dd8712dc av-styling- avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16030 avia-img-lazy-loading-not-16030 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/Artboard-1.png\" alt='' title='Artboard 1'  height=\"1800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/Artboard-1.png 600w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/Artboard-1-27x80.png 27w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/Artboard-1-100x300.png 100w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/Artboard-1-343x1030.png 343w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/Artboard-1-500x1500.png 500w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/Artboard-1-235x705.png 235w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/Artboard-1-333x999.png 333w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r7cl54-d34b39513cea84dc82fae931538f4132\">\n.av_font_icon.av-r7cl54-d34b39513cea84dc82fae931538f4132{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-r7cl54-d34b39513cea84dc82fae931538f4132 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-r7cl54-d34b39513cea84dc82fae931538f4132 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 SEO (Zoekmachine optimalisatie)<\/h3>\n<p>Waarom heb je een website?<\/p>\n<p>Om meer pannenlappen te verkopen? Om meer afspraken geboekt te krijgen? Zodat meer mensen horen over je microbrouwerij? Wij zijn het er allemaal wel over eens dat iedereen verschillend is. Maar de meeste mensen willen altijd net iets meer van iets. En dat iets komt over het algemeen neer op <strong>meer verkeer op hun website.<\/strong><\/p>\n<p><strong>Er komt nergens zo veel verkeer van binnen als via organische zoekresultaten<\/strong>. Dus wanneer iemand een zoekmachine gebruikt om informatie te vinden die relevant is voor jouw product, dienst of website, moet jij zorgen dat je klaarstaat. Anders loop je misschien omzet mis. Dat is waar SEO om de hoek komt kijken. <a href=\"https:\/\/www.nettl.com\/nl\/seo\/\">Wat is SEO?<\/a><\/p>\n<ul class=\"statsbox_de\">\n<li><em><strong>Meer website verkeer komt van organisch zoeken dan welke andere bron dan ook. (<a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/content-optimization\" target=\"_blank\" rel=\"noopener noreferrer\">1<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>4 van de 5 mensen gebruikt zoekmachines om lokale informatie te vinden. (<a href=\"https:\/\/www.thinkwithgoogle.com\/advertising-channels\/search\/how-advertisers-can-extend-their-relevance-with-search-download\/\" target=\"_blank\" rel=\"noopener noreferrer\">2<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>94% van de B2B kopers doet online onderzoek voor aankoopbeslissingen. (<a href=\"https:\/\/www.brafton.com\/news\/94-percent-b2b-buyers-research-online-purchase-decisions\/\" target=\"_blank\" rel=\"noopener noreferrer\">3<\/a>)<\/strong><\/em><\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7btubs-598e3c5e6de4d2a5a71bfef4a9ca4713\">\n.av_font_icon.av-7btubs-598e3c5e6de4d2a5a71bfef4a9ca4713{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-7btubs-598e3c5e6de4d2a5a71bfef4a9ca4713 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-7btubs-598e3c5e6de4d2a5a71bfef4a9ca4713 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='fontawesome' ><\/span><\/span> #2 Events<\/h3>\n<p>Ben je er klaar voor? Komt ie. Ooit gedacht om eens de echte wereld in te stappen?<\/p>\n<p>Oke, wij weten het. Klinkt raar he? Maar zoals het gezegde luidt: mensen doen zaken met mensen. En meestal zijn er een hoop mensen te vinden op events. Een studie uit 2018 vroeg B2B marketeers over hun tactieken voor leadgeneratie, events werd helemaal bovenaan de lijst geplaatst.<\/p>\n<p>Welke events bezoeken jouw klanten? Een beurs? Een conventie? Een klassieke autoshow, muziekfestival of brocantemarkt? Zou jij nieuwe omzet kunnen scoren op een van deze events? Kan jij je eigen workshop, event of open dag organiseren? Of misschien een event waar bezoekers een kaartje kopen om bij het vuur te zitten, pizza te eten en luisteren naar experts (en jouw verhaal over <a href=\"https:\/\/hiutdenim.co.uk\/products\/makers-mavericks\" target=\"_blank\" rel=\"noopener noreferrer\">handgemaakte jeans in een klein dorpje in Wales<\/a>).<\/p>\n<ul class=\"statsbox_de\">\n<li><em><strong>Events helpen bedrijven om de meeste leads te genereren. (<a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/lead-generation-and-management-82291\" target=\"_blank\" rel=\"noopener noreferrer\">4<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>79% van de marketeers genereert sales door middel van eventmarketing. (<a href=\"https:\/\/www.statista.com\/statistics\/307741\/use-of-event-marketing-in-the-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">5<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>84% van de bezoekers hebben een positievere mening over een bedrijf na het event. (<a href=\"http:\/\/www.eventmarketer.com\/wp-content\/uploads\/2016\/05\/2016EventTrackExecSummary.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">6<\/a>)<\/strong><\/em><\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5yev48-3048f43bcd1a4e5bdf72765fbb4e60a5\">\n.av_font_icon.av-5yev48-3048f43bcd1a4e5bdf72765fbb4e60a5{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-5yev48-3048f43bcd1a4e5bdf72765fbb4e60a5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-5yev48-3048f43bcd1a4e5bdf72765fbb4e60a5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8b7' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Direct mail<\/h3>\n<p>We hebben inmiddels besproken hoe belangrijk het is om de juiste mix van marketingkanalen in te zetten. Print kan daarbij niet genegeerd worden. Zelfs Google stuurt spullen per post. Wil je nog meer voorbeelden? Airbnb, Facebook, Bol.com en Coolblue gebruiken allemaal printmarketing als onderdeel van hun aanpak.<\/p>\n<p>En de kansen die direct mail biedt is sinds AVG alleen maar vergroot. Dit komt omdat je niet expliciet toestemming hoeft te vragen om iemand een mailer, brief, brochure of catalogus toe te sturen. Zolang je maar duidelijk uitlegt hoe ontvangers zich kunnen uitschrijven voor toekomstige mailings. Daarnaast is de inhoud ook belangrijk. Het versturen van direct mailings is toegestaan zolang de inhoud de &#8216;legitieme interesses&#8217; van je bedrijf weergeeft.<\/p>\n<p>Het mooie aan direct mail is dat het volledig rond is gegaan. We krijgen steeds minder post. Echter, onderzoek laat zien dat het een grotere response dan ooit tevoren geeft.<\/p>\n<ul class=\"statsbox_de\">\n<li><em><strong>87% van de mensen vertelde te zijn beinvloed om online een aankoop te doen na het ontvangen van direct mail. (<a href=\"https:\/\/www.marketingweek.com\/2017\/08\/23\/royal-mail-direct-mail-trust\/\" target=\"_blank\" rel=\"noopener noreferrer\">7<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>4 van de 5 mensen zei dat ze contact hebben gehad met een bedrijf na een ontvangen direct mail. (<a href=\"https:\/\/www.marketingweek.com\/2017\/08\/23\/royal-mail-direct-mail-trust\/\" target=\"_blank\" rel=\"noopener noreferrer\">8<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>44% was het er over eens dat ze print beter onthouden dan iets wat ze op een scherm zien (maar 12% vond dit niet). (<a href=\"http:\/\/www.wardour.co.uk\/opinion\/post\/rethink-ink-print-in-a-digital-world\" target=\"_blank\" rel=\"noopener noreferrer\">9<\/a>)<\/strong><\/em><\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yt3p3c-f13eacab7a7419dbddf21ec49a78dc98\">\n.av_font_icon.av-yt3p3c-f13eacab7a7419dbddf21ec49a78dc98{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-yt3p3c-f13eacab7a7419dbddf21ec49a78dc98 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-yt3p3c-f13eacab7a7419dbddf21ec49a78dc98 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8fd' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Social media<\/h3>\n<p>Nu steeds <a href=\"https:\/\/www.rivaliq.com\/blog\/2019-social-media-benchmark-report\/#title-all-industry\" target=\"_blank\" rel=\"noopener noreferrer\">minder mensen inhaken op Facebook<\/a> (nog maar 0,09%), wordt het je vergeven om te denken dat social media zonde van je tijd is. Echter, <a href=\"http:\/\/linkedin.com\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a> heeft bewezen om een effectieve plek te zijn om rond te hangen, te helpen en te verbinden. Zeker als je in de B2B markt zit.<\/p>\n<p>Het blijft echter wel een feit dat consumenten onderzoek doen op de social media van een bedrijf voordat ze een belangrijke aankoop doen. En voor sommige potientiele klanten is het misschien wel de eerste keer dat ze met je merk in aanraking komen. Alleen al om die reden is het belangrijk om de juiste on-brand content beschikbaar te hebben. Dit voegt waarde toe en laat zien wat je gepresteerd hebt en het waard bent om verder te onderzoeken.<\/p>\n<ul class=\"statsbox_de\">\n<li><em><strong>94% van de B2B marketeers gebruikt Linkedin om content te verspreiden (<a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2017\/pdfs\/Sophisticated-Marketers-Guide-to-LinkedIn-v03.12.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">10<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>54% van de social browsers gebruikt social media om producten te onderzoeken. (<a href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-day\/social-browsers-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">11<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>49% van de consumenten is afhankelijk van influencers voor aanbevelingen. (<a href=\"https:\/\/fourcommunications.com\/insights-on-influencer-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">12<\/a>)<\/strong><\/em><\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tr1caw-e65234595887ce519ad210ca7bf89ded\">\n.av_font_icon.av-tr1caw-e65234595887ce519ad210ca7bf89ded{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-tr1caw-e65234595887ce519ad210ca7bf89ded .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-tr1caw-e65234595887ce519ad210ca7bf89ded avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8c4' data-av_iconfont='fontawesome' ><\/span><\/span> #5 Oh, en je mag nog steeds e-mailen<\/h3>\n<p>Maar er zijn nog wel wat regels waar je je aan moet houden.<\/p>\n<p>E-mailadressen die je hebt overgenomen van visitekaartjes op een beurs, willekeurig aangekocht of zelfs verkregen hebt in ruil voor een kortingscode zijn niet meer voldoende (strick gesproken, waren ze dit nooit).<\/p>\n<p>In plaats daarvan moeten mensen nu expliciet toestemming hebben gegeven om het type e-mail, die jij verstuurt, te ontvangen. Of misschien zijn het bestaande klanten die in het verleden iets bij je hebben gekocht. Dit zijn soft opt-ins en mogen nog steeds benadert worden. Bied echter altijd de mogelijkheid om uit te schrijven.<\/p>\n<ul class=\"statsbox_de\">\n<li><em><strong>81% van de MKB\u2019ers vertrouwen nog steeds op e-mail als grootste aquisitiekanaal voor klanten. (<a href=\"https:\/\/www.emarsys.com\/app\/uploads\/2018\/01\/eTail-Emarsys-WBR-SMB-Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">13<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>49% van de mensen geeft aan promotie te willen ontvangen over hun favoriete merken. (<a href=\"https:\/\/www.statista.com\/statistics\/434649\/promotional-email-frequency-preference-usa-consumer\/\" target=\"_blank\" rel=\"noopener noreferrer\">14<\/a>)<\/strong><\/em><\/li>\n<li><em><strong>Het gemiddelde aantal geopende welkomstmails verstuurd naar klanten is 82%. (<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks.html\" target=\"_blank\" rel=\"noopener noreferrer\">15<\/a>)<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-c91dc6828b8a9c2d2d4c1f268096714c\">\n.avia-image-container.av-h2771v5-c91dc6828b8a9c2d2d4c1f268096714c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-c91dc6828b8a9c2d2d4c1f268096714c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-c91dc6828b8a9c2d2d4c1f268096714c av-styling- avia-align-  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15941 avia-img-lazy-loading-not-15941 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/arrows900.jpg\" alt='' title='arrows900'  height=\"675\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/arrows900.jpg 900w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/arrows900-80x60.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/arrows900-300x225.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/arrows900-768x576.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/arrows900-705x529.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/arrows900-450x338.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Bij marketing draait het allemaal om het overbrengen van de juiste boodschap, aan de juiste mensen en op het goede moment. Zowel digitaal als offline methoden spelen een rol in je marketingmix. Hoeveel resources je beschikbaar stelt aan elk kanaal hangt af van je budget en waar je klanten zich bevinden. Nettl kan je helpen het meeste uit je marketing te halen.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-75679d19f5dc27c89df9c2387506e067-wrap avia-button-center  avia-builder-el-27  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/nl\/studio-locator'  class='avia-button av-jinlazj9-75679d19f5dc27c89df9c2387506e067 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Vind je dichtstbijzijnde Nettl studio<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-28  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15934'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Een AVG-vriendelijke zakelijke marketing toolkit en infographic om stapelverliefd op te worden.<\/p>\n","protected":false},"author":4,"featured_media":16046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-15934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Toolkit : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/nl\/marketing-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Toolkit : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Een AVG-vriendelijke zakelijke marketing toolkit en infographic om stapelverliefd op te worden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/nl\/marketing-toolkit\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NettlNL\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T08:54:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-27T09:37:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2019\/05\/marketing-toolkit.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alistair Wilson\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alistair 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