{"id":16665,"date":"2020-01-17T00:11:03","date_gmt":"2020-01-16T23:11:03","guid":{"rendered":"https:\/\/www.nettl.com\/nl\/?p=16665"},"modified":"2020-01-27T16:32:07","modified_gmt":"2020-01-27T15:32:07","slug":"begrijp-en-geef","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nl\/begrijp-en-geef\/","title":{"rendered":"Begrijp en geef"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-72054969542cee0cd7af4332d9974977\">\n.avia-section.av-m6p6uk1-72054969542cee0cd7af4332d9974977{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/Road-1600-800.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-72054969542cee0cd7af4332d9974977 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  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itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16712 avia-img-lazy-loading-not-16712 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/Begrijp-en-Geef-1-1030x688.png\" alt='' title='Begrijp en Geef'  height=\"688\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/Begrijp-en-Geef-1-1030x688.png 1030w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/Begrijp-en-Geef-1-80x53.png 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/Begrijp-en-Geef-1-300x200.png 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/Begrijp-en-Geef-1-768x513.png 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/Begrijp-en-Geef-1-1500x1002.png 1500w, 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main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16665'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Begrijp en geef<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>ongeveer 3 minuten lezen<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Is dit je definitieve antwoord?<\/h2>\n<h2>Nou, nee, eigenlijk niet. Ik ga een aantal keer gokken.<\/h2>\n<p>Stel je voor, je doet mee aan de tv show &#8216;Weekend Miljonairs&#8217;.<br \/>\nEr is een vraag. Je hebt 4 antwoordmogelijkheden. Je leest elk antwoord, toch? Waarschijnlijk zelfs twee keer. Misschien gebruik je een hulplijn.<\/p>\n<p>Wij browsen websites niet op deze manier. Ondanks meerdere mogelijkheden klik je op de eerste knop die ook maar in de buurt van het juiste antwoord komt. Bij een fout antwoord proberen we het gewoon opnieuw.<\/p>\n<p>Je herkent het vast wel. &#8220;<em>Oh verdorie! Dat was bij lange na niet wat ik verwachte&#8221;\u00a0<\/em>en je klikt op de terugknop en probeert een andere website.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-dfdcf79c832386c3ed0611738fa77287\">\n.avia-image-container.av-h2771v5-dfdcf79c832386c3ed0611738fa77287 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-dfdcf79c832386c3ed0611738fa77287 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-dfdcf79c832386c3ed0611738fa77287 av-styling- avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16661 avia-img-lazy-loading-not-16661 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/doors-900.jpg\" alt='' title='doors-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/doors-900.jpg 900w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/doors-900-80x53.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/doors-900-300x200.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/doors-900-768x512.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/doors-900-705x470.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/doors-900-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Scan &#038; go<\/h2>\n<p>We willen allemaal geloven dat potentiele klanten elk woord van onze met zorg samengestelde content lezen, maar dat is niet het geval. In tegendeel, mensen browsen nogal roekeloos over het web. We scannen pagina&#8217;s voor woorden en beloftes die eruit springen.<\/p>\n<p>Het is hetzelfde als de resultaten die Google ons geeft.<br \/>\nVeel mogelijkheden en niets meer dan tijd te verliezen aan frusterende browse ervaringen.<br \/>\nMaar nu staat er meer op het spel. Want iemand heeft op zitten letten.<\/p>\n<p>Google is namelijk experimenten gestart om inzicht te krijgen in hoe gebruikers de SERP (Search Engine Results Page) gebruiken.<br \/>\nOnderdeel van het onderzoek is hoe snel jij misschien klikt op een link (waar snel goed is) en hoe snel jij weer terugkomt op SERP (waar snel slecht is).<\/p>\n<p>Dit verschilt van en is een toevoeging op de <a href=\"https:\/\/www.nettl.com\/nl\/bounce\/\">bounce rate<\/a>, waar bezoekers alleen een pagina op je website bekijken en stilletjes weer vertrekken.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e492efb6cea9cde58fddb255af5ed52d\">\n.avia-image-container.av-h2771v5-e492efb6cea9cde58fddb255af5ed52d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e492efb6cea9cde58fddb255af5ed52d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e492efb6cea9cde58fddb255af5ed52d av-styling- avia-align-center  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16658 avia-img-lazy-loading-not-16658 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/leap-600.jpg\" alt='' title='leap-600'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/leap-600.jpg 900w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/leap-600-80x53.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/leap-600-300x200.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/leap-600-768x512.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/leap-600-705x470.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/leap-600-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Hoe hebben we het gedaan?<\/h2>\n<p><a href=\"https:\/\/www.nettl.com\/nl\/seo\">SEO<\/a> is gaat grotendeels over relevantie. Relevantie en autoriteit.<br \/>\nHet is de taak van de zoekmachine om jou de meest relevante informatie op basis van je vraag voor te schotelen.<\/p>\n<ul>\n<li>Hoe relevant is jouw website ten opzichte van de zoekvraag?<\/li>\n<li>Hoe groot is de kans dat jouw website een antwoord heeft op de zoekvraag?<\/li>\n<\/ul>\n<p>Echte mensen hebben hier invloed op. Brengen hun stem uit. Niet alleen met hun bezoekers aantallen, maar ook door te vertellen welk gevoel de website ze geeft.<\/p>\n<p>Mensen, niet alleen Googlebots, beoordelen hoe bruikbaar, behulpzaam en relevant je pagina, website en bedrijf is. Daarna gebruikt Google die input als feedback, gecombineerd met honderden andere facturen, om te bepalen op welke positie jij weergegeven wordt.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-3add1ad45bd0b4c14db82bc86d994d22\">\n.avia-image-container.av-h2771v5-3add1ad45bd0b4c14db82bc86d994d22 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-3add1ad45bd0b4c14db82bc86d994d22 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-3add1ad45bd0b4c14db82bc86d994d22 av-styling- avia-align-center  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16659 avia-img-lazy-loading-not-16659 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/fingers-900.jpg\" alt='' title='fingers-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/fingers-900.jpg 900w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/fingers-900-80x53.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/fingers-900-300x200.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/fingers-900-768x512.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/fingers-900-705x470.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/fingers-900-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Begrijp je mij?<\/h2>\n<p>Oke, dus hoe beinvloed dit jou? Nou, zeker tegenwoordig, is het cruciaal om je gebruiker te begrijpen. Door bewust te begrijpen wat de bedoeling van je gebruiker is, kan je de betrokkenheid, gebruikservaring en uiteindelijk conversie flink verbeteren.<\/p>\n<ul>\n<li>Waarom bezoeken mensen je website?<\/li>\n<li>Wat willen ze er doen?<\/li>\n<li>Welke informatie zoeken ze?<\/li>\n<li>Welke vragen hebben ze?<\/li>\n<\/ul>\n<p>Door die vragen centraal te stellen, voor de content van je website, heb je de mogelijkheid om de informatie, vormgeving en flow goed vorm te geven. Bied informatie waar je potentiele klanten echt in geintresseerd zijn, in plaats van een standaard slaapverwekkend praatje op de &#8216;over ons&#8217; pagina. Gaap.<\/p>\n<ul>\n<li>Cre\u00eber unieke inhoud gericht op dienstbaarheid<\/li>\n<li>Beantwoord de meest populaire vragen<\/li>\n<li>Help gebruikers te doen waarvoor ze zijn gekomen<\/li>\n<li>Bied gidsen, reviews en FAQ&#8217;s (Veelgestelde Vragen)<\/li>\n<li>Gebruik personalisatie waar mogelijk<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-a43e86a84f2e9931e3eb0c86afe9f637\">\n.avia-image-container.av-h2771v5-a43e86a84f2e9931e3eb0c86afe9f637 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-a43e86a84f2e9931e3eb0c86afe9f637 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-a43e86a84f2e9931e3eb0c86afe9f637 av-styling- avia-align-center  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16660 avia-img-lazy-loading-not-16660 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/bearded-guy-mind-reading.jpg\" alt='' title='bearded-guy-mind-reading'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/bearded-guy-mind-reading.jpg 900w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/bearded-guy-mind-reading-80x53.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/bearded-guy-mind-reading-300x200.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/bearded-guy-mind-reading-768x513.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/bearded-guy-mind-reading-705x471.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/bearded-guy-mind-reading-450x301.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wat gebruikers willen vs wat ze denken te willen<\/h2>\n<p>Hier is een perfect ironisch Venn diagram uit Steve Krug\u2019s boek &#8216;Don\u2019t make me think\u2019.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9be3e8c083f279ead56c73c69cd6fc4d\">\n.avia-image-container.av-h2771v5-9be3e8c083f279ead56c73c69cd6fc4d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9be3e8c083f279ead56c73c69cd6fc4d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9be3e8c083f279ead56c73c69cd6fc4d av-styling- avia-align-center  avia-builder-el-30  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16662 avia-img-lazy-loading-not-16662 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/venn.jpg\" alt='' title='venn'  height=\"634\" width=\"926\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/venn.jpg 926w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/venn-80x55.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/venn-300x205.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/venn-768x526.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/venn-705x483.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/venn-450x308.jpg 450w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Links zien we<br \/>\n<strong><em>Wat de universiteit denkt waarvoor gebruikers hun website gebruiken<\/em><\/strong><br \/>\n<strong><em>vs<\/em><\/strong><br \/>\n<strong><em>Waar gebruikers echt naar zoeken<\/em><\/strong><\/p>\n<p>Bedrijven maken vaak exact dezelfde fout.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-238edbe2a49222e7861ad19e224de05e\">\n.avia-image-container.av-h2771v5-238edbe2a49222e7861ad19e224de05e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-238edbe2a49222e7861ad19e224de05e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-238edbe2a49222e7861ad19e224de05e av-styling- avia-align-center  avia-builder-el-33  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16657 avia-img-lazy-loading-not-16657 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/smiling-900.jpg\" alt='' title='smiling-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/smiling-900.jpg 900w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/smiling-900-80x53.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/smiling-900-300x200.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/smiling-900-768x512.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/smiling-900-705x470.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2020\/01\/smiling-900-450x300.jpg 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-34  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Hoe kan ik je helpen?<\/h2>\n<ul>\n<li>Wees als Joeri van het hotel, die overloopt van lokale kennis.<\/li>\n<li>Of zoals Sharon van Bol.com, die zonder morren je retour regelt.<\/li>\n<li>Word zoals Joost van de kaaswinkel, die het geen probleem vindt om je 20 soorten kaas te laten proeven.<\/li>\n<\/ul>\n<p>Adopteer een klantcentrale aanpak voor je content en wordt beloont met meer bezoekers, meer leads en uiteindelijk meer conversies.<br \/>\nZoekmachines zullen smullen van jouw succes.<\/p>\n<p>Vergroot je zoekbereik door eens af te spreken met je <a href=\"http:\/\/www.nettl.com\/nl\/seo\">lokale Nettl SEO expert<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-7733d0e3a14ebd6ad5eb1950ff97295e-wrap avia-button-center  avia-builder-el-37  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/nl\/studio-locator'  class='avia-button av-jinlazj9-7733d0e3a14ebd6ad5eb1950ff97295e av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Zoek je dichtstbijzijnde Nettl studio<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-38  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16665'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Begrijp je bezoekers en geef het juiste antwoord. Hoe maak je gebruik van een recente verandering in zoekmachineland door volledig te focussen op intentie.<\/p>\n","protected":false},"author":4,"featured_media":16714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-16665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Begrijp bezoekers en geef het juiste antwoord op hun vraag.<\/title>\n<meta name=\"description\" content=\"Begrijp je bezoekers en geef het juiste antwoord. Hoe maak je gebruik van een recente verandering in zoekmachineland door volledig te focussen op intentie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/nl\/begrijp-en-geef\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Begrijp bezoekers en geef het juiste antwoord op hun vraag.\" \/>\n<meta property=\"og:description\" content=\"Begrijp je bezoekers en geef het juiste antwoord. 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