{"id":19273,"date":"2021-08-19T13:35:53","date_gmt":"2021-08-19T11:35:53","guid":{"rendered":"https:\/\/www.nettl.com\/nl\/?p=19273"},"modified":"2021-11-15T12:03:12","modified_gmt":"2021-11-15T11:03:12","slug":"zoekintentie","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nl\/zoekintentie\/","title":{"rendered":"Zoekintentie"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-b9cfce4f4c173ff55f4ba75840b4a4a6\">\n.avia-section.av-m6p6uk1-b9cfce4f4c173ff55f4ba75840b4a4a6{\nbackground-color:#d6e0df;\nbackground-image:url(https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/Background.jpg);\nbackground-repeat:repeat;\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-b9cfce4f4c173ff55f4ba75840b4a4a6 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  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itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19317 avia-img-lazy-loading-not-19317 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/SEARCH-INTENT-Decals-NL-1.png\" alt='' title='SEARCH INTENT Decals NL'  height=\"1754\" width=\"2480\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/SEARCH-INTENT-Decals-NL-1.png 2480w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/SEARCH-INTENT-Decals-NL-1-300x212.png 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/SEARCH-INTENT-Decals-NL-1-1030x728.png 1030w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/SEARCH-INTENT-Decals-NL-1-80x57.png 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/SEARCH-INTENT-Decals-NL-1-768x543.png 768w, 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avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19273'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>ZOEKINTENTIE<\/h1>\n<h2>Hoe zet je zoekintentie in om rankings te verbeteren en conversies te verhogen<\/h2>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span> <em><strong>ongeveer 6 minuten lezen<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>&#8220;Bent je op zoek naar iets in het bijzonder?&#8221;<\/h3>\n<p>Die typische vraag die op je lippen moet liggen wanneer je aan jouw websitebezoeker denkt.<\/p>\n<p>Waarom? Omdat het een directe route is naar het ontdekken van de ZOEKINTENTIE<\/p>\n<p>Als bedrijfseigenaar of marketeer zou je GEOBSEDEERD moeten zijn door zoekintentie.<br \/>\nHet is een van de meest effectieve, maar toch eenvoudigste, SEO tactieken om zelf toe te passen.<\/p>\n<p><strong>Je hoeft niet eens een SEO nerd te zijn om dit te kunnen.<\/strong><\/p>\n<p>Je hoeft alleen maar je denkpet op te zetten en je mouwen op te stropen.<\/p>\n<p>Je moet wat over je bedrijf weten. Check.<\/p>\n<p>En nog belangrijker, de bezoeker van je website begrijpen. Check.<\/p>\n<p>Maar gewapend met die kennis, en een beetje Googlen, kun je het zelf doen.<\/p>\n<p>Dus laten we beginnen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-b582e8a552f8f19667462235636bfd07\">\n.avia-image-container.av-h2771v5-b582e8a552f8f19667462235636bfd07 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-b582e8a552f8f19667462235636bfd07 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-b582e8a552f8f19667462235636bfd07 av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/08\/window-shopper-search-intent-900-sq.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wat is zoekintentie?<\/h2>\n<p>Zoekintentie (of Gebruikersintentie) is het <strong>waarom<\/strong> achter een zoekopdracht.<\/p>\n<p>Waarom heeft de persoon deze zoekopdracht gegeven? Om te leren? Om te kopen? Om een bepaalde website te vinden?<\/p>\n<p>Het is wat mensen <strong>willen bereiken<\/strong> met hun bezoek aan jouw website.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-7c4af611937d1e6b88e089116f568891\">\n.avia-image-container.av-h2771v5-7c4af611937d1e6b88e089116f568891 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-7c4af611937d1e6b88e089116f568891 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-7c4af611937d1e6b88e089116f568891 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/08\/doctor-search-intent-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Waarom is zoekintentie belangrijk?<\/h2>\n<p class=\"p1\">Omdat het de taak van een zoekmachine is om de meest relevante resultaten aan te bevelen voor de zoekopdracht van de gebruiker.<\/p>\n<p class=\"p1\">Het afstemmen van de zoekintentie op wat jouw inhoud \/ content oplevert, is de sleutel tot het relevant maken van je website.<\/p>\n<p class=\"p1\">En in 2021 is relevantie ALLES.<\/p>\n<p class=\"p1\">Je kan zoveel backlinks hebben als je wilt.<\/p>\n<p class=\"p1\">Maar als je landingspagina niet relevant is, kom je helemaal niet in de ranking. Punt.<\/p>\n<p class=\"p1\">Het afstemmen van je content op zoekintentie helpt je website hoger te scoren.<\/p>\n<p class=\"p2\">Het afstemmen van je website ervaring met de zoekintentie zal je website helpen meer bezoeken te converteren.<\/p>\n<h2>Hoe weet Google wat mijn intenties zijn?<\/h2>\n<p class=\"p1\">Google besteedt aandacht aan je website.<\/p>\n<p class=\"p1\">Specifiek op dingen als <a href=\"https:\/\/www.nettl.com\/nl\/pogo-sticking\/\" target=\"_blank\" rel=\"noopener\">Pogo Sticking<\/a>. En <a href=\"https:\/\/www.nettl.com\/nl\/bounce-rate\/\" target=\"_blank\" rel=\"noopener\">Bounce Rate<\/a>.<\/p>\n<p class=\"p1\">Deze signalen laten Google zien hoe blij (of niet) mensen waren met een resultaat, en helpen hen hun intentiekompas te kalibreren.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-2fc49023565c9d580cc3b70e764fbd62\">\n.avia-image-container.av-h2771v5-2fc49023565c9d580cc3b70e764fbd62 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-2fc49023565c9d580cc3b70e764fbd62 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-2fc49023565c9d580cc3b70e764fbd62 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/01\/fingers-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Soorten gebruikersintentie<\/h2>\n<p class=\"p1\">Als je het nog niet geraden had, Google heeft veel aandacht voor gebruikersintentie.<\/p>\n<p class=\"p1\">Ze hebben er veel richtlijnen voor.<\/p>\n<p class=\"p1\">Omdat Google ons wil helpen hun gebruiker te helpen.<\/p>\n<p class=\"p1\">De 4 onderstaande types van gebruikersintentie komen rechtstreeks van de bron.<\/p>\n<p class=\"p1\">Dat betekent dat we er goed op moeten letten.<\/p>\n<ol>\n<li><strong>Informatie<\/strong><\/li>\n<li><strong>Navigationeel<\/strong><\/li>\n<li><strong>Commercieel<\/strong><\/li>\n<li><strong>Transactioneel<\/strong><\/li>\n<\/ol>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-3104f2a1f802b71e2617e91ef0b3b1f2\">\n.avia-image-container.av-h2771v5-3104f2a1f802b71e2617e91ef0b3b1f2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-3104f2a1f802b71e2617e91ef0b3b1f2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-3104f2a1f802b71e2617e91ef0b3b1f2 av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19308 avia-img-lazy-loading-not-19308 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/SEO_USER_INTENT_NL.jpg\" alt='' title='SEO_USER_INTENT_NL'  height=\"1008\" width=\"711\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/SEO_USER_INTENT_NL.jpg 711w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/SEO_USER_INTENT_NL-212x300.jpg 212w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/SEO_USER_INTENT_NL-56x80.jpg 56w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/SEO_USER_INTENT_NL-497x705.jpg 497w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kceq3p-9c4463589786843f6a61cddb2364f0d9\">\n.av_font_icon.av-1kceq3p-9c4463589786843f6a61cddb2364f0d9{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1kceq3p-9c4463589786843f6a61cddb2364f0d9 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1kceq3p-9c4463589786843f6a61cddb2364f0d9 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 INFORMATIEF<\/h3>\n<p class=\"p1\">Zoals de naam al doet vermoeden, zijn dit zoekopdrachten door mensen die op zoek zijn naar informatie.<\/p>\n<p class=\"p1\">Een informatieve zoekopdracht hoeft niet altijd een vraag te zijn.<\/p>\n<p class=\"p1\">&#8216;Het weer morgen&#8217;, bijvoorbeeld.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-78ab5bd8d6b4b35d7b34e98dc73ca584\">\n.avia-image-container.av-h2771v5-78ab5bd8d6b4b35d7b34e98dc73ca584 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-78ab5bd8d6b4b35d7b34e98dc73ca584 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-78ab5bd8d6b4b35d7b34e98dc73ca584 av-styling- avia-align-  avia-builder-el-30  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/08\/weather-tomorrow-google-search-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\">Die zoekopdracht geeft je ook gewoon de informatie die je wilt, snel.<\/p>\n<p class=\"p1\">Google zal je niet een heleboel websites laten zien met gedetailleerde handleidingen over hoe klimatologie werkt.<\/p>\n<p class=\"p1\">Maar als er een vraag wordt gesteld, is vaak een meer diepgaande uitleg gewenst.<\/p>\n<p class=\"p1\">Een aantal stappen of een video, misschien. En dat is waar de inhoud van jouw website kan helpen.<\/p>\n<p class=\"p1\">Enkele voorbeelden zijn<\/p>\n<ul>\n<li><em>Wie is Edward Snowden?<\/em><\/li>\n<li><em>Hoe maak je pannenkoeken<\/em><\/li>\n<li><em>Eredivisie wedstrijden<\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dgcvgc-1851bb268c03399866c5bcd42abc8038\">\n.av_font_icon.av-dgcvgc-1851bb268c03399866c5bcd42abc8038{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-dgcvgc-1851bb268c03399866c5bcd42abc8038 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-dgcvgc-1851bb268c03399866c5bcd42abc8038 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue841' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 NAVIGATIONEEL<\/h3>\n<p class=\"p1\">Navigerende zoekopdrachten zijn zoekopdrachten waarbij gebruikers op zoek zijn naar een bepaalde website die ze willen bezoeken.<\/p>\n<p class=\"p1\">Dit werkt een beetje zoals een zoekopdracht op basis van een merknaam, omdat de zoekopdracht meestal de merknaam bevat.<\/p>\n<p class=\"p1\">Mensen doen dit graag omdat het sneller is om dit in Google in te typen en op het (hopelijk) bovenste resultaat te klikken, in plaats van de volledige URL in te typen (als je die al kent).<\/p>\n<p class=\"p1\">Enkele voorbeelden zijn<\/p>\n<ul>\n<li><em>Nettl studio<\/em><\/li>\n<li><em>Facebook<\/em><\/li>\n<li>Albert Hein recepten<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12fk4sl-c1bf09c8fc13cc3efde47e6d7e70ee8d\">\n.av_font_icon.av-12fk4sl-c1bf09c8fc13cc3efde47e6d7e70ee8d{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-12fk4sl-c1bf09c8fc13cc3efde47e6d7e70ee8d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-12fk4sl-c1bf09c8fc13cc3efde47e6d7e70ee8d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='fontawesome' ><\/span><\/span> #3 COMMERCIEEL<\/h3>\n<p class=\"p1\">Zoekopdrachten met een commerci\u00eble intentie zijn zoekopdrachten waarbij de gebruiker op zoek is naar een specifiek type product of dienst, maar nog moet beslissen welke oplossing voor hem of haar de juiste is.<\/p>\n<p class=\"p1\">Ze kijken waarschijnlijk naar reviews en vergelijkingen om hun opties af te wegen.<\/p>\n<ul>\n<li><em>Flight tracker<\/em><\/li>\n<li><em>Yoga workout app<\/em><\/li>\n<li><em>Xiaomi reviews<\/em><\/li>\n<\/ul>\n<p class=\"p1\">Een belangrijke sub-rubriek van Commercieel is<\/p>\n<h3><\/h3>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ulj3j9-21ed9fdd19a2dc6348eb4797ae48fc6b\">\n.av_font_icon.av-ulj3j9-21ed9fdd19a2dc6348eb4797ae48fc6b{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ulj3j9-21ed9fdd19a2dc6348eb4797ae48fc6b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ulj3j9-21ed9fdd19a2dc6348eb4797ae48fc6b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue842' data-av_iconfont='entypo-fontello' ><\/span><\/span> COMMERCIEEL +Lokaal<\/h3>\n<p class=\"p1\">Wanneer de zoeker op zoek is naar iets om te kopen, of naar een dienst, maar in een specifiek geografisch gebied.<\/p>\n<ul>\n<li><em>Beste restaurants in Utrecht<\/em><\/li>\n<li><em>Elektriciens bij mij in de buurt<\/em><\/li>\n<li><em>Goedkope hotels in Arnhem<\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-skjcrp-4be0c23a6533991e2fc68b580512be95\">\n.av_font_icon.av-skjcrp-4be0c23a6533991e2fc68b580512be95{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-skjcrp-4be0c23a6533991e2fc68b580512be95 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-skjcrp-4be0c23a6533991e2fc68b580512be95 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf07a' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #4 TRANSACTIONEEL<\/h3>\n<p class=\"p1\">De zoeker is op zoek naar een aankoop. Ze weten waarschijnlijk al precies wat ze willen kopen. Ze moeten alleen nog de beste plek vinden om het te kopen.<\/p>\n<p class=\"p1\">Dit zijn geweldige zoekopdrachten om te proberen te ranken, omdat deze mensen theoretisch gezien verder in de trechter zitten en dichter bij de kassa.<\/p>\n<p class=\"p1\">Mensen vangen in dit stadium van hun aankoopreis, betekent een hogere conversiepercentage.<\/p>\n<p class=\"p1\">Aan de andere kant kan deze fase behoorlijk meedogenloos zijn.<\/p>\n<p class=\"p1\">Dit zijn ook vaak de meest concurrerende zoektermen om op te scoren.<\/p>\n<p class=\"p1\">En zo laat in hun aankoopsreis is er weinig kans om merkloyaliteit op te bouwen.<\/p>\n<p><em><strong>Bonus:<\/strong><\/em><br \/>\nHier zijn een paar korte transactionele conversie tips:<\/p>\n<ul>\n<li>Ga niche met je product en beschrijvingen.<\/li>\n<li>Kom direct geloofwaardig over<\/li>\n<li>Gebruik veel sociaal bewijs<\/li>\n<li>Geef duidelijke levering en retour info<\/li>\n<\/ul>\n<p><strong><em>Hier volgen nog enkele voorbeelden van transactionele zoekopdrachten:<\/em><\/strong><\/p>\n<ul>\n<li><em>Playstation 5 kopen<\/em><\/li>\n<li><em>Betaalbare SEO bureau<\/em><\/li>\n<li><em>R2D2 levensgroot figuur<\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-43  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-464a895654c471047f104713bf1e1162\">\n.avia-image-container.av-h2771v5-464a895654c471047f104713bf1e1162 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-464a895654c471047f104713bf1e1162 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-464a895654c471047f104713bf1e1162 av-styling- avia-align-  avia-builder-el-44  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/08\/confused-search-intent-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-45  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Het is duidelijk dat zoekintentie niet ALTIJD zo duidelijk is.<\/h2>\n<p class=\"p1\">Soms is het een beetje een mix. Zoals pindakaas en hagelslag.<\/p>\n<p class=\"p1\">In sommige situaties, kan je merken dat dezelfde zoekopdracht vaak bijna gelijk verdeeld is over een paar soorten intentie.<\/p>\n<p class=\"p1\">Wanneer dit gebeurt, zal je vaak zien dat Google&#8217;s SERP (Search Engine Results Page) een paar van elk type laat zien.<\/p>\n<p class=\"p1\">In dergelijke gevallen moet je geschikte individuele landingspagina&#8217;s bouwen voor elk type.<\/p>\n<p class=\"p1\">Het is ook de moeite waard tactieken te combineren in jouw vermelding.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-47  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-326073c50e393e959701c43370bc478a\">\n.avia-image-container.av-h2771v5-326073c50e393e959701c43370bc478a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-326073c50e393e959701c43370bc478a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-326073c50e393e959701c43370bc478a av-styling- avia-align-  avia-builder-el-48  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/08\/life-insurance-search-result-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-49  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Het bovenstaande voorbeeld voor levensverzekeringen omvat<\/p>\n<ul>\n<li>Een merkvermelding in de titel (Navigationeel),<\/li>\n<li>Een prijs en offerte calculator (Transactioneel),<\/li>\n<li>En diepgaande uitleg over &#8216;Wat is een levensverzekering&#8217; in de sitelinks (Informatief)<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-51  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e06135a1e48da61e51b5e4773bbdaff0\">\n.avia-image-container.av-h2771v5-e06135a1e48da61e51b5e4773bbdaff0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e06135a1e48da61e51b5e4773bbdaff0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e06135a1e48da61e51b5e4773bbdaff0 av-styling- avia-align-  avia-builder-el-52  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/08\/search-intent-idea-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-53  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Dus wat kan je doen om te optimaliseren voor Zoekintentie?<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3\">\n.av_font_icon.av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Doe een kleine concurrentie analyse<\/h3>\n<p class=\"p1\">Kijk naar de andere resultaten die al in de zoekresultaten staan voor je gewenste zoekopdracht.<\/p>\n<p class=\"p1\">Wat voor soort inhoud staat er op hun landingspagina?<\/p>\n<p class=\"p1\">Hoe is <strong><span class=\"s1\">jouw inhoud<\/span><\/strong> in vergelijking?<\/p>\n<p class=\"p1\">Hebben zij informatie die jouw site mist?<\/p>\n<p class=\"p1\">Bekijk deze tabel hieronder voor een snelle vergelijking.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-57  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-237c65c993f2d83ca4fc283205fd0ef4\">\n.avia-image-container.av-h2771v5-237c65c993f2d83ca4fc283205fd0ef4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-237c65c993f2d83ca4fc283205fd0ef4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-237c65c993f2d83ca4fc283205fd0ef4 av-styling- avia-align-  avia-builder-el-58  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19309 avia-img-lazy-loading-not-19309 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TABLE_NL-1030x541.jpg\" alt='' title='TABLE_NL'  height=\"541\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TABLE_NL-1030x541.jpg 1030w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TABLE_NL-300x157.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TABLE_NL-80x42.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TABLE_NL-768x403.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TABLE_NL-1536x806.jpg 1536w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TABLE_NL-1500x787.jpg 1500w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TABLE_NL-705x370.jpg 705w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TABLE_NL.jpg 2014w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-59  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dgcvgc-38bcbcaf795400e8df82d407692230f4\">\n.av_font_icon.av-dgcvgc-38bcbcaf795400e8df82d407692230f4{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-dgcvgc-38bcbcaf795400e8df82d407692230f4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-dgcvgc-38bcbcaf795400e8df82d407692230f4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf02b' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #2 Doe wat klantenonderzoek<\/h3>\n<p class=\"p1\">Bekijk het gedeelte &#8216;Mensen vragen ook&#8217; op een Google-zoekresultatenpagina voor jouw zoekopdracht.<\/p>\n<p class=\"p1\">Behandel jij deze punten al in jouw content?<\/p>\n<p class=\"p1\">Overweeg een sectie, met een titel die bij elk van deze vragen past.<\/p>\n<p class=\"p1\">Hier zijn enkele andere hulpmiddelen om je te helpen meer informatieve trefwoorden te vinden:<\/p>\n<p><a href=\"https:\/\/www.answerthepublic.com\" target=\"_blank\" rel=\"noopener\">answerthepublic.com<\/a><br \/>\n<a href=\"https:\/\/www.reddit.com\" target=\"_blank\" rel=\"noopener\">reddit.com<\/a><br \/>\n<a href=\"https:\/\/www.quora.com\" target=\"_blank\" rel=\"noopener\">quora.com<\/a><\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8\">\n.av_font_icon.av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue897' data-av_iconfont='fontawesome' ><\/span><\/span> #3 Cre\u00eber het juiste type content voor de intentie<\/h3>\n<p class=\"p1\">De klantintentie die Google herkent, moet leidend zijn voor het type content dat je hebt.<\/p>\n<p class=\"p1\">Bijvoorbeeld:<\/p>\n<p class=\"p3\"><strong>Informatieve intentie &#8211;<\/strong><br \/>\nBlog post, lang artikel, how-to, case study, lijst, video<\/p>\n<p class=\"p3\"><strong>Navigationele intentie &#8211;<\/strong><br \/>\nMerkpagina&#8217;s, vertrouwenspagina&#8217;s, homepagina, over ons.<\/p>\n<p class=\"p3\"><strong>Commerci\u00eble intentie &#8211;<\/strong><br \/>\nVergelijkend artikel, recensiepagina<\/p>\n<p class=\"p3\"><strong>Transactionele intentie &#8211;<\/strong><br \/>\nProduct- of dienstenpagina&#8217;s<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-63  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9642acaaf7e33278b27e6216f74faafa\">\n.avia-image-container.av-h2771v5-9642acaaf7e33278b27e6216f74faafa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9642acaaf7e33278b27e6216f74faafa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9642acaaf7e33278b27e6216f74faafa av-styling- avia-align-  avia-builder-el-64  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19310 avia-img-lazy-loading-not-19310 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TYPE_OF_CONTENT_NL.jpg\" alt='' title='TYPE_OF_CONTENT_NL'  height=\"711\" width=\"711\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TYPE_OF_CONTENT_NL.jpg 711w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TYPE_OF_CONTENT_NL-300x300.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TYPE_OF_CONTENT_NL-80x80.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TYPE_OF_CONTENT_NL-36x36.jpg 36w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TYPE_OF_CONTENT_NL-180x180.jpg 180w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2021\/08\/TYPE_OF_CONTENT_NL-705x705.jpg 705w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-65  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Het gaat niet alleen om jou<\/h2>\n<p class=\"p1\">Als er \u00e9\u00e9n ding is wat je hieruit kan leren, dan is het wel het concept dat je jouw website ontwerpt naar wat jouw gebruikers willen zien.<\/p>\n<p class=\"p1\">Niet alleen wat jij over jouw bedrijf wilt vertellen.<\/p>\n<p class=\"p1\">Neem bijvoorbeeld dit Venn-diagram uit Steve Krug&#8217;s boek &#8216;Don&#8217;t make me think&#8217;.<\/p>\n<p class=\"p3\">Aan de linkerkant hebben we<\/p>\n<p class=\"p1\"><span class=\"s1\"><b><i>Wat de universiteit denkt waarom gebruikers hun website bezoeken<br \/>\n<\/i><\/b><\/span><b><i><\/i><\/b>vs<br \/>\n<em><strong>Waar de gebruikers echt naar op zoek zijn<\/strong><\/em><\/p>\n<p class=\"p1\">\nBedrijven maken vaak precies dezelfde fout.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-67  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5c2ad7b8d8a9496e2c0b9c86c43836c4\">\n.avia-image-container.av-h2771v5-5c2ad7b8d8a9496e2c0b9c86c43836c4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5c2ad7b8d8a9496e2c0b9c86c43836c4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5c2ad7b8d8a9496e2c0b9c86c43836c4 av-styling- avia-align-  avia-builder-el-68  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2020\/01\/venn.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-69  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Nettl Academie<\/h2>\n<p class=\"p1\">Als je ge\u00efnteresseerd bent om dieper op dit onderwerp in te gaan, kan je onze webinar over dit onderwerp hieronder bekijken.<\/p>\n<p class=\"p1\">Of krijg toegang tot nog meer gratis SEO-tutorials op onze <a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"https:\/\/www.nettl.com\/nl\/seo-academy\/\" target=\"_blank\" rel=\"noopener\">Nettl SEO Academy<\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-video av-kshcggg0-7372d8d247165ee57f2318e33b95378b avia-video-16-9 av-no-preview-image avia-video-confirm_all av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/481802966'><script type='text\/html' class='av-video-tmpl'><a href=\"https:\/\/vimeo.com\/481802966\">https:\/\/vimeo.com\/481802966<\/a><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Weinig tijd?<\/h2>\n<p class=\"p1\">Zoals we al zeiden, is het optimaliseren van je website voor Zoekintentie iets wat iedereen kan doen.<\/p>\n<p class=\"p1\">Je hoeft geen SEO-nerd te zijn om significante verbeteringen aan te brengen.<\/p>\n<p class=\"p1\">Wat je wel nodig hebt, is tijd. Iets waar de meeste eigenaren, managers en marketeers kostbaar weinig van hebben.<\/p>\n<p class=\"p1\">Als je effici\u00ebnter wilt werken, laat ons dan het zware werk doen.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/nl\/studio-locator\">Vind jouw dichtstbijzijnde Nettl studio.<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-5212a65bc0f7860cb3ff416e9d81c1c6-wrap avia-button-center  avia-builder-el-73  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/nl\/studio-locator'  class='avia-button av-jinlazj9-5212a65bc0f7860cb3ff416e9d81c1c6 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Vind jouw dichtstbijzijnde Nettl studio<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-74  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19273'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Als bedrijfseigenaar of marketeer zou je geobsedeerd moeten zijn door zoekintentie. Het is een van de meest effectieve, maar toch eenvoudigste, SEO tactiek om zelf toe te passen.<\/p>\n","protected":false},"author":146,"featured_media":19320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-19273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zoekintentie : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/nl\/zoekintentie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoekintentie : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Als bedrijfseigenaar of marketeer zou je geobsedeerd moeten zijn door zoekintentie. 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