{"id":19506,"date":"2022-03-21T11:24:11","date_gmt":"2022-03-21T10:24:11","guid":{"rendered":"https:\/\/www.nettl.com\/nl\/?p=19506"},"modified":"2022-03-22T12:26:44","modified_gmt":"2022-03-22T11:26:44","slug":"dynamic-search","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nl\/dynamic-search\/","title":{"rendered":"Verschijn in meer zoekopdrachten met dynamische zoekadvertenties"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-8fcb3ff47a3877e0e28e0c8f99e57f74\">\n.avia-section.av-m6p6uk1-8fcb3ff47a3877e0e28e0c8f99e57f74{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/appear-background-medium-1.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-8fcb3ff47a3877e0e28e0c8f99e57f74 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19506'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltiqikx-47e4571d82719babe8a91e86b231f319\">\n.flex_column.av-ltiqikx-47e4571d82719babe8a91e86b231f319{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ltiqikx-47e4571d82719babe8a91e86b231f319 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6g8yup-fd3304912d235d7473d5a24fa81012cd\">\n.flex_column.av-l6g8yup-fd3304912d235d7473d5a24fa81012cd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l6g8yup-fd3304912d235d7473d5a24fa81012cd av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3g0d2p-3f648f1e08e4e15374a6e5ce5d040a3d\">\n.avia-image-container.av-l3g0d2p-3f648f1e08e4e15374a6e5ce5d040a3d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3g0d2p-3f648f1e08e4e15374a6e5ce5d040a3d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3g0d2p-3f648f1e08e4e15374a6e5ce5d040a3d av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19521 avia-img-lazy-loading-not-19521 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png\" alt='' title='Appear Logo'  height=\"842\" width=\"1134\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png 1134w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2-300x223.png 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2-1030x765.png 1030w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2-80x59.png 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2-768x570.png 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2-705x523.png 705w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19506'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Verschijn in meer zoekopdrachten met dynamische zoekadvertenties<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span> <em><strong>Ongeveer 5 minuten leestijd<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Heb je ooit online naar iets gezocht?<\/h2>\n<p>Nee, niet naar liefde. Naar een product. Misschien wel een heel specifiek product.<\/p>\n<p>Misschien ben je wel eens geschrokken van hoe een gedetailleerde modelbeschrijving opduikt in de kop van de advertentie.<\/p>\n<p>Tenminste, als je een marketing persoon bent, kan je geschokt zijn. Als je normaler bent, is het je misschien niet eens opgevallen.<\/p>\n<p>Dus hoe wordt dat gedaan, die magische titels?<\/p>\n<p>ZEKER hebben ze geen individuele advertenties gemaakt voor elk product dat ze verkopen?<\/p>\n<p>Nope.<\/p>\n<p>Deze duistere kunst is Google&#8217;s &#8216;Dynamic Search Ad&#8217;. (DSA)<\/p>\n<p>Een magische formule voor succes?<\/p>\n<p>Niet helemaal.<\/p>\n<p>Maar het kan mega nuttig zijn, zeker. Indien correct gebruikt.<\/p>\n<p>Of catastrofaal voor je campagne als dat niet zo is.<\/p>\n<p>Laten we Dynamic Search Ads eens in meer detail bekijken.<\/p>\n<p>Maar eerst, waarom zou je Google ads \u00fcberhaupt gebruiken?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-7339a9f2d5a2dd1be8f9202daabb82fc\">\n.avia-image-container.av-h2771v5-7339a9f2d5a2dd1be8f9202daabb82fc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-7339a9f2d5a2dd1be8f9202daabb82fc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-7339a9f2d5a2dd1be8f9202daabb82fc av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/03\/roys-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Waarom Google Ads gebruiken?<\/h2>\n<p>Google Ads zijn een betaalde aanwezigheid op Google (en op websites waar Google mee samenwerkt).<\/p>\n<p>U kunt bieden voor een kans om te verschijnen:<\/p>\n<ul>\n<li>Wanneer iemand zoekt naar iets dat relevant is voor uw bedrijf.<\/li>\n<li>Wanneer iemand surft op een onderwerp dat relevant is voor uw bedrijf.<\/li>\n<li>Of wanneer die persoon overeenkomt met een demografie die relevant is voor uw bedrijf.<\/li>\n<\/ul>\n<h3>Moet het Google zijn? Er zijn immer ook nog andere zoekmachines.<\/h3>\n<p>Dat is waar. Maar Google heeft het leeuwendeel.<\/p>\n<p>Door Google Search en het Google Display Network te combineren, kunt u meer dan 90% van de internetgebruikers over de hele wereld bereiken.<\/p>\n<p>Voor Loes. Die op zoek is naar een lokale hondentrimsalon. Of Peter, die ge\u00efnteresseerd is in winterwandelingen en off-piste avonturen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-acfcc08c73a4713cc4eb9c96a84185bc\">\n.avia-image-container.av-h2771v5-acfcc08c73a4713cc4eb9c96a84185bc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-acfcc08c73a4713cc4eb9c96a84185bc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-acfcc08c73a4713cc4eb9c96a84185bc av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/03\/hiking-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wat zijn dynamische zoekadvertenties?<\/h2>\n<p>Dit is een type Google Zoekadvertentie.<\/p>\n<p>Ze zien er net zo uit als elke andere Google advertentie, dus niet bijzonder dynamisch.<\/p>\n<p>Ze worden echter automatisch (dynamisch) aangemaakt op basis van de inhoud van uw website.<\/p>\n<p>En in plaats van getriggerd te worden door trefwoorden, verschijnen deze advertenties voor zoekopdrachten die Google relevant acht voor uw website-inhoud.<\/p>\n<p>Uiteindelijk kan dit je bereik potentieel vergroten zonder zoekwoorden te gebruiken.<\/p>\n<h3>Hoe werken Dynamische Search Ads?<\/h3>\n<p>Dynamic Search Ads gebruiken je website content om je advertenties te targetten en kunnen helpen de gaten van je keyword campagnes op te vullen.<\/p>\n<p>Je kunt ervoor kiezen om specifieke pagina&#8217;s\/producten te targeten, of een groep van pagina&#8217;s\/producten.<\/p>\n<h3>Maar ik bied meestal op trefwoorden. Hoe kan ik de kosten dan beheersen?<\/h3>\n<p>U stelt CPC (kosten per klik) biedingen in tegen elk doel. Een target kan een pagina, product, categorie of combinatie van meerdere zijn.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-2162f7f7ff4187ff957a70dc2bb89792\">\n.avia-image-container.av-h2771v5-2162f7f7ff4187ff957a70dc2bb89792 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-2162f7f7ff4187ff957a70dc2bb89792 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-2162f7f7ff4187ff957a70dc2bb89792 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/03\/mind-the-gap-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Dus wat is het belangrijkste voordeel van dynamische zoekadvertenties<\/h2>\n<p>Vul uw gaten. Het gaat allemaal over het verschijnen in trefwoord zoekopdrachten waar je misschien niet aan gedacht hebt.<\/p>\n<p>Zelfs goed beheerde advertentiecampagnes met duizenden zoekwoorden kunnen relevante zoekopdrachten missen.<\/p>\n<p>16% van de zoekopdrachten per dag heeft Google nog nooit gezien.<\/p>\n<p>Dus met advertenties gemaakt rond uw inhoud in plaats van zoekwoorden vangt u meer leads.<\/p>\n<p>Want Google zal een advertentie maken specifiek voor die ene zoekopdracht, gebaseerd op uw bestaande content.<\/p>\n<p>Dit is vooral waardevol aan het beslissende einde van het zoektraject (daar waar mensen zoeken om te kopen).<\/p>\n<p>Dynamic Search Ads kunnen je dus helpen je zoekopdrachten te verbreden. Vang nog meer niches.<\/p>\n<p>Ze zijn ook super eenvoudig op te zetten, zolang je website goed gestructureerd is.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-1651c97706984b4a92fdc029b13058b6\">\n.avia-image-container.av-h2771v5-1651c97706984b4a92fdc029b13058b6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-1651c97706984b4a92fdc029b13058b6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-1651c97706984b4a92fdc029b13058b6 av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/03\/fishing-net-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Hoe maak je dynamische zoekadvertenties?<\/h3>\n<p>Het is heel eenvoudig. Ga naar je Google Ads account.<\/p>\n<p>Als je dat nog niet gedaan hebt, stel dan een campagne in met alle instellingen die je wenst voor een standaard Google Ads search campagne.<\/p>\n<p>Als je een nieuwe advertentiegroep aanmaakt, kun je dit dropdown menu aanpassen om het &#8216;Ad Group Type&#8217; te wijzigen in &#8216;Dynamic&#8217;.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e321c38ca8b4fc5ba9be1c9df6fdb7c5\">\n.avia-image-container.av-h2771v5-e321c38ca8b4fc5ba9be1c9df6fdb7c5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e321c38ca8b4fc5ba9be1c9df6fdb7c5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e321c38ca8b4fc5ba9be1c9df6fdb7c5 av-styling- avia-align-  avia-builder-el-29  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/03\/dynamic-ads-1-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-30  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Vervolgens wordt je gevraagd om &#8216;Targets&#8217; te selecteren. Deze stap is belangrijk. Je Targets worden namelijk gebruikt om de inhoud te selecteren waarop je advertenties worden gebaseerd.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-c4df4b77556bf95492af484fae3958cf\">\n.avia-image-container.av-h2771v5-c4df4b77556bf95492af484fae3958cf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-c4df4b77556bf95492af484fae3958cf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-c4df4b77556bf95492af484fae3958cf av-styling- avia-align-  avia-builder-el-33  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/03\/dynamic-ads-2-targets-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-34  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<p><em><strong>Je kunt kiezen uit 3 opties<\/strong><\/em><\/p>\n<ul>\n<li>Categorie\u00ebn\n<p>Product of dienst categorie\u00ebn die Google automatisch heeft uitgekozen van uw website<\/li>\n<li>Specifieke webpagina&#8217;s\n<p>Specifieke pagina&#8217;s of een verzameling van pagina&#8217;s van uw website. Veel opties om u te helpen pagina&#8217;s op te nemen of uit te sluiten.<\/li>\n<li>Of alle webpagina&#8217;s.\n<p>Elke pagina op uw website komt in aanmerking.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e657a8381958dd61dd5adaea9ece3f8d\">\n.avia-image-container.av-h2771v5-e657a8381958dd61dd5adaea9ece3f8d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e657a8381958dd61dd5adaea9ece3f8d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e657a8381958dd61dd5adaea9ece3f8d av-styling- avia-align-  avia-builder-el-37  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/03\/dynamic-ads-3-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-38  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Zodra u deze informatie hebt ingevoerd, gaat Google aan de slag met uw dynamisch gegenereerde koppen. Je moet wel een paar beschrijvingen toevoegen. Deze moeten vrij algemeen worden gehouden, zodat ze werken met alles wat relevant is voor uw geselecteerde doelpagina&#8217;s.<\/p>\n<p>Iets zeggen over het bedrijf of het serviceniveau is vaak een goede manier.<\/p>\n<p>&#8220;Lage prijzen op al uw camping benodigdheden. Op voorraad. Gratis levering en gratis retourneren&#8221;<\/p>\n<p>Dat soort dingen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-3b8abb176241129f7b725d49843ea672\">\n.avia-image-container.av-h2771v5-3b8abb176241129f7b725d49843ea672 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-3b8abb176241129f7b725d49843ea672 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-3b8abb176241129f7b725d49843ea672 av-styling- avia-align-  avia-builder-el-41  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/03\/spider-pointing-1.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-42  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6671d817a3096a07846c3cdb8946fabe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Wees op meer plaatsen tegelijk<\/h3>\n<p>Geen twee zoekopdrachten zijn hetzelfde. Sommige mensen klikken echter eerder op advertenties dan op organische vermeldingen. Vooral als ze voor iets in het bijzonder aan het winkelen zijn.<\/p>\n<p>Als je een website pagina hebt die goed organisch rankt, kun je overwegen om Dynamic Search Ads te gebruiken om je een weg te banen naar de advertentiesectie. Bijna moeiteloos. Een beetje als organisch smokkelen. Maar zonder de stress.<\/p>\n<p>Vermelding op meerdere plaatsen op de resultatenpagina van de zoekmachine is een heilige graal voor vindbaarheid.<\/p>\n<p>Advertenties, Lokaal, Organisch, Aanbevolen Resultaten. Allemaal eerlijk spel. <a href=\"https:\/\/www.nettl.com\/nl\/topspot\/\">Bekijk onze post over de allure van de bovenste plek<\/a>, en andere SERP mogelijkheden.<\/p>\n<h3>De nadelen van het gebruik van Dynamische Search Ads<\/h3>\n<p>Je hebt minder controle over hoe de advertentie eruit ziet en wat er staat.<\/p>\n<p>Zeker, je kunt de beschrijving schrijven. Maar in tegenstelling tot de titel, is de beschrijving generiek en wordt gebruikt voor alle dynamisch geproduceerde advertenties met dit doel.<\/p>\n<p>Het is dus moeilijker om die laag van relevantie en personalisatie te bereiken.<\/p>\n<p>U moet investeren in de inhoud van uw website om ervoor te zorgen dat deze actueel, nauwkeurig en goed gestructureerd is.<\/p>\n<p>Het is ook moeilijker om te bepalen wie de advertentie ziet. En welke zoekopdrachten de advertentie triggeren.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Maar dat is ook de bedoeling. Anders kan je net zo goed een standaard Pay Per Click (PPC) campagne voeren.<\/p>\n<p><em><strong>Een feit is dat Dynamic Search Ads geven je de kans om mensen naar je website te brengen die je anders misschien niet had gevonden.<\/strong><\/em><\/p>\n<h2>Welke PPC strategie moet ik volgen?<\/h2>\n<p>Dat hangt ervan af. Maar het kan zijn dat je beter beide soorten advertenties kunt gebruiken.<\/p>\n<p>Het zijn gewoon verschillende tools. Alleen Google al heeft er al veel.<\/p>\n<p>Ze kunnen, en moeten vaak naast elkaar worden gebruikt.<\/p>\n<p>Net als alle marketingkanalen, on- en offline.<\/p>\n<p>Het is veel om over na te denken. We hopen dat je, na het lezen van dit artikel, Dynamic Ads overweegt als onderdeel van je digitale marketingstrategie.<\/p>\n<p>Maar misschien heb je die tijd niet.<\/p>\n<p>Als dat zo is, vraag het dan aan de profs. Zij denken over deze dingen na onder de douche.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-5cffc19aaf92ac91bcbc98ea040bc247-wrap avia-button-center  avia-builder-el-44  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/nl\/studio-locator'  class='avia-button av-jinlazj9-5cffc19aaf92ac91bcbc98ea040bc247 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Vind uw dichtsbijzijnde studio<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-45  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19506'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":153,"featured_media":19521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-19506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verschijn in meer zoekopdrachten met dynamische zoekadvertenties : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/nl\/dynamic-search\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verschijn in meer zoekopdrachten met dynamische zoekadvertenties : nettl.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettl.com\/nl\/dynamic-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NettlNL\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-21T10:24:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-22T11:26:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1134\" \/>\n\t<meta property=\"og:image:height\" content=\"842\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yoesra Ima;\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yoesra Ima;\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nettl.com\/nl\/dynamic-search\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/nl\/dynamic-search\/\"},\"author\":{\"name\":\"Yoesra Ima;\",\"@id\":\"https:\/\/www.nettl.com\/nl\/#\/schema\/person\/bc1286627a9cdc6cda791edcc5fcf3b5\"},\"headline\":\"Verschijn in meer zoekopdrachten met dynamische zoekadvertenties\",\"datePublished\":\"2022-03-21T10:24:11+00:00\",\"dateModified\":\"2022-03-22T11:26:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/nl\/dynamic-search\/\"},\"wordCount\":3898,\"publisher\":{\"@id\":\"https:\/\/www.nettl.com\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/nl\/dynamic-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettl.com\/nl\/dynamic-search\/\",\"url\":\"https:\/\/www.nettl.com\/nl\/dynamic-search\/\",\"name\":\"Verschijn in meer zoekopdrachten met dynamische zoekadvertenties : nettl.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettl.com\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettl.com\/nl\/dynamic-search\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/nl\/dynamic-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png\",\"datePublished\":\"2022-03-21T10:24:11+00:00\",\"dateModified\":\"2022-03-22T11:26:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nettl.com\/nl\/dynamic-search\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettl.com\/nl\/dynamic-search\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.nettl.com\/nl\/dynamic-search\/#primaryimage\",\"url\":\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png\",\"contentUrl\":\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png\",\"width\":1134,\"height\":842},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettl.com\/nl\/dynamic-search\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nettl.com\/nl\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Verschijn in meer zoekopdrachten met dynamische zoekadvertenties\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettl.com\/nl\/#website\",\"url\":\"https:\/\/www.nettl.com\/nl\/\",\"name\":\"Nettl\",\"description\":\"Je lokale studio voor webdesign, signing en print\",\"publisher\":{\"@id\":\"https:\/\/www.nettl.com\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nettl.com\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nettl.com\/nl\/#organization\",\"name\":\"Nettl\",\"url\":\"https:\/\/www.nettl.com\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.nettl.com\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2015\/03\/n.png\",\"contentUrl\":\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2015\/03\/n.png\",\"width\":260,\"height\":260,\"caption\":\"Nettl\"},\"image\":{\"@id\":\"https:\/\/www.nettl.com\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/NettlNL\/\",\"https:\/\/www.instagram.com\/nettl_nl\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nettl.com\/nl\/#\/schema\/person\/bc1286627a9cdc6cda791edcc5fcf3b5\",\"name\":\"Yoesra Ima;\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.nettl.com\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/123e086aa310e699e6a14a89b87d2c619110b071981674a32fa8928e07905afb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/123e086aa310e699e6a14a89b87d2c619110b071981674a32fa8928e07905afb?s=96&d=mm&r=g\",\"caption\":\"Yoesra Ima;\"},\"url\":\"https:\/\/www.nettl.com\/nl\/author\/yoesra-imam\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Verschijn in meer zoekopdrachten met dynamische zoekadvertenties : nettl.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettl.com\/nl\/dynamic-search\/","og_locale":"nl_NL","og_type":"article","og_title":"Verschijn in meer zoekopdrachten met dynamische zoekadvertenties : nettl.com","og_url":"https:\/\/www.nettl.com\/nl\/dynamic-search\/","og_site_name":"Nettl","article_publisher":"https:\/\/www.facebook.com\/NettlNL\/","article_published_time":"2022-03-21T10:24:11+00:00","article_modified_time":"2022-03-22T11:26:44+00:00","og_image":[{"width":1134,"height":842,"url":"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png","type":"image\/png"}],"author":"Yoesra Ima;","twitter_misc":{"Geschreven door":"Yoesra Ima;","Geschatte leestijd":"10 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nettl.com\/nl\/dynamic-search\/#article","isPartOf":{"@id":"https:\/\/www.nettl.com\/nl\/dynamic-search\/"},"author":{"name":"Yoesra Ima;","@id":"https:\/\/www.nettl.com\/nl\/#\/schema\/person\/bc1286627a9cdc6cda791edcc5fcf3b5"},"headline":"Verschijn in meer zoekopdrachten met dynamische zoekadvertenties","datePublished":"2022-03-21T10:24:11+00:00","dateModified":"2022-03-22T11:26:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nettl.com\/nl\/dynamic-search\/"},"wordCount":3898,"publisher":{"@id":"https:\/\/www.nettl.com\/nl\/#organization"},"image":{"@id":"https:\/\/www.nettl.com\/nl\/dynamic-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png","articleSection":["Blog"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/www.nettl.com\/nl\/dynamic-search\/","url":"https:\/\/www.nettl.com\/nl\/dynamic-search\/","name":"Verschijn in meer zoekopdrachten met dynamische zoekadvertenties : nettl.com","isPartOf":{"@id":"https:\/\/www.nettl.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nettl.com\/nl\/dynamic-search\/#primaryimage"},"image":{"@id":"https:\/\/www.nettl.com\/nl\/dynamic-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png","datePublished":"2022-03-21T10:24:11+00:00","dateModified":"2022-03-22T11:26:44+00:00","breadcrumb":{"@id":"https:\/\/www.nettl.com\/nl\/dynamic-search\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nettl.com\/nl\/dynamic-search\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.nettl.com\/nl\/dynamic-search\/#primaryimage","url":"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png","contentUrl":"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png","width":1134,"height":842},{"@type":"BreadcrumbList","@id":"https:\/\/www.nettl.com\/nl\/dynamic-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nettl.com\/nl\/home\/"},{"@type":"ListItem","position":2,"name":"Verschijn in meer zoekopdrachten met dynamische zoekadvertenties"}]},{"@type":"WebSite","@id":"https:\/\/www.nettl.com\/nl\/#website","url":"https:\/\/www.nettl.com\/nl\/","name":"Nettl","description":"Je lokale studio voor webdesign, signing en print","publisher":{"@id":"https:\/\/www.nettl.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nettl.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.nettl.com\/nl\/#organization","name":"Nettl","url":"https:\/\/www.nettl.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.nettl.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2015\/03\/n.png","contentUrl":"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2015\/03\/n.png","width":260,"height":260,"caption":"Nettl"},"image":{"@id":"https:\/\/www.nettl.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NettlNL\/","https:\/\/www.instagram.com\/nettl_nl\/"]},{"@type":"Person","@id":"https:\/\/www.nettl.com\/nl\/#\/schema\/person\/bc1286627a9cdc6cda791edcc5fcf3b5","name":"Yoesra Ima;","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.nettl.com\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/123e086aa310e699e6a14a89b87d2c619110b071981674a32fa8928e07905afb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/123e086aa310e699e6a14a89b87d2c619110b071981674a32fa8928e07905afb?s=96&d=mm&r=g","caption":"Yoesra Ima;"},"url":"https:\/\/www.nettl.com\/nl\/author\/yoesra-imam\/"}]}},"jetpack_featured_media_url":"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/03\/Appear-Logo-2.png","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nl\/wp-json\/wp\/v2\/posts\/19506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nl\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nl\/wp-json\/wp\/v2\/comments?post=19506"}],"version-history":[{"count":10,"href":"https:\/\/www.nettl.com\/nl\/wp-json\/wp\/v2\/posts\/19506\/revisions"}],"predecessor-version":[{"id":19526,"href":"https:\/\/www.nettl.com\/nl\/wp-json\/wp\/v2\/posts\/19506\/revisions\/19526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nl\/wp-json\/wp\/v2\/media\/19521"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nl\/wp-json\/wp\/v2\/media?parent=19506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nl\/wp-json\/wp\/v2\/categories?post=19506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nl\/wp-json\/wp\/v2\/tags?post=19506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}