{"id":19729,"date":"2022-10-20T10:35:55","date_gmt":"2022-10-20T08:35:55","guid":{"rendered":"https:\/\/www.nettl.com\/nl\/?p=19729"},"modified":"2022-10-31T14:04:12","modified_gmt":"2022-10-31T13:04:12","slug":"helpful-content","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nl\/helpful-content\/","title":{"rendered":"Google Helpful Content Update"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-196476df3e7a335af2287e83556b117d\">\n.avia-section.av-m6p6uk1-196476df3e7a335af2287e83556b117d{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/10\/Helpful-background-medium-1920x1080-1-1.jpeg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-196476df3e7a335af2287e83556b117d main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19735 avia-img-lazy-loading-not-19735 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/10\/HELPFUL-CONTENT.png\" alt='' title='HELPFUL CONTENT'  height=\"842\" width=\"1191\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/10\/HELPFUL-CONTENT.png 1191w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/10\/HELPFUL-CONTENT-300x212.png 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/10\/HELPFUL-CONTENT-1030x728.png 1030w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/10\/HELPFUL-CONTENT-80x57.png 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/10\/HELPFUL-CONTENT-768x543.png 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/10\/HELPFUL-CONTENT-260x185.png 260w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2022\/10\/HELPFUL-CONTENT-705x498.png 705w\" sizes=\"(max-width: 1191px) 100vw, 1191px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19729'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-4024dfc4ce0f57749a86c044d08f7151 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Google Helpful Content Update<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>Ongeveer 9 minuten lezen<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-ffc803468e78e4bb06a75ece4d039891 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Waar is de ophef over?<\/h2>\n<p>Google heeft onlangs weer een core update uitgevoerd.<\/p>\n<p>Dit betekent dat ze de manier hebben veranderd waarop ze berekenen waar uw website in hun zoekresultaten verschijnt. Als dat al het geval is<\/p>\n<p>Nu maakt Google de hele tijd veranderingen. (in een jaar <a href=\"https:\/\/moz.com\/blog\/how-often-does-google-update-its-algorithm\">gemiddeld wel 9 per dag<\/a>) en ze zeggen er meestal niets over.<\/p>\n<p>Dus als ze er iets over zeggen, gaat de zoekgemeenschap er eens goed voor zitten.<\/p>\n<p>Om er daarna nog eens goed over na te babbelen.<\/p>\n<p>De laatste keer dat we over iets dergelijks schreven was in juni 2021.<\/p>\n<p>Als je het nog niet hebt gezien, moet je &#8216;<a href=\"https:\/\/www.nettl.com\/nl\/google-algoritme-updates\/\">Gerommel in de Rangschikking<\/a>&#8216; bekijken, want het is nog steeds relevant.<\/p>\n<p>Maar nu gaan we het hebben over deze laatste reeks veranderingen.<\/p>\n<p>We bespreken hoe het de rankings van uw website kan be\u00efnvloeden en geven advies over wat u kunt doen om de zaken te verbeteren.<\/p>\n<p>Laten we beginnen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-b5e6852a5f9a69725497f2c5918d23b1\">\n.avia-image-container.av-h2771v5-b5e6852a5f9a69725497f2c5918d23b1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-b5e6852a5f9a69725497f2c5918d23b1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-b5e6852a5f9a69725497f2c5918d23b1 av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/helpful-content-google-1030x429.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-fe115f9d6c7ab9e98e17478932ef9709 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wat is er deze keer nieuw?<\/h2>\n<p>Deze Google-update heet de <em><strong>Helpful Content Update<\/strong> <\/em>(HCU).<\/p>\n<p>Dat geeft al een beetje aan waar het om gaat, maar laten we wat dieper op de details ingaan.<\/p>\n<h2>What\u2019s in a name?<\/h2>\n<p>Hoewel we hier bij Nettl grote fans zijn van vreemde dieren, geven eerdere updates met de namen Kolibrie, Panda en Penguin niet veel aanwijzingen.<\/p>\n<p>De titel van deze update sluit meer aan bij eerdere updates zoals &#8216;Page Experience&#8217; en &#8216;MobileFriendly&#8217;.<\/p>\n<p>Sommigen zeggen dat het Google helpt om zelf hulpvaardiger te lijken. Maar misschien gaat het nog dieper dan dat.<\/p>\n<p>Ze hebben het namelijk niet alleen een mooie rechttoe rechtaan naam gegeven, maar ze hebben het ook anders aangepakt.<\/p>\n<ul>\n<li>Er werd ruim van tevoren aangekondigd<\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\" target=\"_blank\" rel=\"noopener\">Er werden duidelijke richtlijnen vrijgegeven over het onderwerp<\/a><\/li>\n<li>Influencers werden vooraf getipt<\/li>\n<\/ul>\n<p>Dat laatste is belangrijk omdat het een slimme marketingtactiek is die vaak wordt gebruikt om uw boodschap over te brengen.<\/p>\n<p>In feite kun je dezelfde aanpak gebruiken als je een speciale aankondiging hebt.<\/p>\n<p>Door nieuws op voorhand te lekken naar invloedrijke mensen in de sector is de kans groter dat zij over dit &#8216;exclusieve&#8217; bericht berichten.<\/p>\n<p>Dus Google leek er bijzonder op gebrand om iedereen te informeren over hun nieuwe ontwikkeling.<\/p>\n<p>Misschien is het gewoon de leeftijd. Of misschien willen ze dat de boodschap (en de richtlijnen) veel meer weerklank vindt dan de gebruikelijke groep mensen uit de sector.<\/p>\n<p>Misschien hopen ze hun boodschap rechtstreeks over te brengen aan de website-eigenaars. De producenten van inhoud.<\/p>\n<p>Misschien hopen ze JOU te bereiken.<\/p>\n<p>En aangezien jij dit leest, kunnen ze dat bijschrijven. Geweldig!<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-905bfb9c557aea48a9395daa02ee58f8\">\n.avia-image-container.av-h2771v5-9-905bfb9c557aea48a9395daa02ee58f8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-905bfb9c557aea48a9395daa02ee58f8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-905bfb9c557aea48a9395daa02ee58f8 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/Dog-smile-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-b76fb041aab8688fd28e6b06c73bf684 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Waar gaat de Helpful Content Update over?<\/h2>\n<p>Omdat ze er alles aan hebben gedaan om transparant te zijn, laten we het uit de eerste hand horen.<\/p>\n<p>&#8220;De helpfull content update is bedoeld om inhoud waarbij bezoekers het gevoel hebben dat ze een bevredigende ervaring hebben gehad beter te belonen, terwijl inhoud die niet aan de verwachtingen van een bezoeker voldoet minder goed zal presteren.&#8221;<\/p>\n<p>Ooo, dat is interessant. Ze zeiden &#8216;gehad&#8217;. Verleden tijd.<\/p>\n<h2>Hoe weten ze of iemand een bevredigende ervaring heeft gehad?<\/h2>\n<p>Nou, Google kan rekenen op gebruikerssignalen zoals<\/p>\n<ul>\n<li><a href=\"https:\/\/www.nettl.com\/nl\/wat-laat-mensen-klikken\/\"><strong>Click Through Rate (CTR)<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.nettl.com\/nl\/bouncepercentage\/\" target=\"_blank\" rel=\"noopener\"><em><strong>Bounce Rate<\/strong><\/em><\/a><\/li>\n<li><strong><a href=\"https:\/\/www.nettl.com\/nl\/dwell-time\/\">Verblijfstijd<\/a><\/strong><\/li>\n<li><a href=\"https:\/\/www.nettl.com\/nl\/pogo-sticking\/\" target=\"_blank\" rel=\"noopener\"><em><strong>Pogo Sticking<\/strong><\/em><\/a><\/li>\n<\/ul>\n<p>Plus, hun <a href=\"https:\/\/www.nettl.com\/nl\/google-algoritme-updates\/\">Core Web Vitals<\/a> gegevens helpen bij het maken van een onderbouwde schatting.<\/p>\n<p><strong>Het advies is dus niet nieuw.<\/strong><\/p>\n<p>Maar misschien is Google nu nog beter voorbereid om uw scoreblad te markeren.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5-0d67faeb861c8b39126db891d7cfc31b\">\n.avia-image-container.av-h2771v5-5-0d67faeb861c8b39126db891d7cfc31b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5-0d67faeb861c8b39126db891d7cfc31b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5-0d67faeb861c8b39126db891d7cfc31b av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/robots-1000.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8a44wqn-edbebecba5282c7f073fe81ae73167bb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wat heeft Google nog meer gezegd over de update voor Helpful Content Update?<\/h2>\n<p>In een notendop, ze willen inhoud belonen die geschreven is voor mensen. Niet voor bots.<\/p>\n<p>Zodat makers van inhoud zich gaan richten op nuttige, mensgerichte inhoud.<\/p>\n<p>Het vermijden om puur voor zoekmachines te schrijven.<\/p>\n<p>En geen uitgebreide automatisering te gebruiken om inhoud te produceren over veel onderwerpen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33fjkip-bff29d70a8179830bc28de96d0329e02\">\n#top .hr.hr-invisible.av-33fjkip-bff29d70a8179830bc28de96d0329e02{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-33fjkip-bff29d70a8179830bc28de96d0329e02 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8a7ccgw-28e3c051425f942de63a61278747295e\">\n.avia-image-container.av-l8a7ccgw-28e3c051425f942de63a61278747295e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l8a7ccgw-28e3c051425f942de63a61278747295e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8a7ccgw-28e3c051425f942de63a61278747295e av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/HCU-tumbleweed.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2gboq3l-1fa83db4a000174c9a8785cbf15eaad3\">\n#top .hr.hr-invisible.av-2gboq3l-1fa83db4a000174c9a8785cbf15eaad3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2gboq3l-1fa83db4a000174c9a8785cbf15eaad3 hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8a4de01-a04c58045997d9d3cb31bdccb2de99ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Welke impact heeft de HCU tot nu gehad?<\/h2>\n<p>In alle eerlijkheid, niet veel. De meeste rapporten suggereren dat deze update niet zoveel opschudding heeft veroorzaakt als eerdere updates.<\/p>\n<p>Iedereen is natuurlijk anders. Sommige soorten websites lijken harder getroffen dan andere.<\/p>\n<p><span style=\"font-size: 28px; font-weight: 600; letter-spacing: 0px;\">Als dat het geval is, waarom zou ik me dan druk maken?<\/span><\/p>\n<p>Nou, in het algemeen lijken veranderingen in de ranking minder grillig.<\/p>\n<p>Maar dat is slechts tot nu toe.<\/p>\n<p>Google heeft specifiek gezegd dat deze update deel uitmaakt van een doorlopend proces.<\/p>\n<p>Dus waarschijnlijk zijn ze nog maar net begonnen met het leggen van de fundamenten. Of in ieder geval de eerste verdieping.<\/p>\n<p>Hoe dan ook, als Google een pad als dit inslaat, is het onwaarschijnlijk dat ze het roer drastisch omgooien.<\/p>\n<p>In feite zijn ze al tientallen jaren bezig met hetzelfde &#8216;user-experience&#8217;-verhaal.<\/p>\n<p><a href=\"https:\/\/research.google\/pubs\/pub36299\/\">Dit artikel<\/a> uit 2010 beschrijft hun <strong>HEART-raamwerk<\/strong> voor het meten van gebruikerservaring op grote schaal.<\/p>\n<p>(Hmm, het voelt alsof we hier in een toekomstig artikel verder op in moeten gaan&#8230;)<\/p>\n<p>Maar voor nu, om het kort samen te vatten, zijn hier vijf maatstaven die in het HEART-raamwerk worden gebruikt:<\/p>\n<ol>\n<li><strong>Geluk<\/strong><\/li>\n<li><strong>Betrokkenheid<\/strong><\/li>\n<li><strong>Adoptie<\/strong><\/li>\n<li><strong>Retentie<\/strong><\/li>\n<li><strong>Taaksucces<\/strong><\/li>\n<\/ol>\n<p>Vergeet niet dat Google zoekgebruikers niet UW klanten zijn. Nog niet in ieder geval.<\/p>\n<p>Het zijn klanten van Google. (Of Google&#8217;s product, afhankelijk van hoe je het bekijkt).<\/p>\n<p>Maar hoe dan ook, Google zal er alles aan doen om zijn gebruikers van dienst te zijn.<\/p>\n<p>Hoe? Door de meest relevante, nuttige en betrouwbare websites aan te bevelen die betrekking hebben op de zoekopdracht van de gebruiker.<\/p>\n<p>Stem uw doelstellingen af op die van Google en u zit er niet ver naast, welke update er ook komt.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27jaz8h-0870fb2115dfb055530ec6e25c769151\">\n#top .hr.hr-invisible.av-27jaz8h-0870fb2115dfb055530ec6e25c769151{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-27jaz8h-0870fb2115dfb055530ec6e25c769151 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8a7ezgm-1bae1a9cdd2aac8cec7b2322375f97df\">\n.avia-image-container.av-l8a7ezgm-1bae1a9cdd2aac8cec7b2322375f97df img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l8a7ezgm-1bae1a9cdd2aac8cec7b2322375f97df .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8a7ezgm-1bae1a9cdd2aac8cec7b2322375f97df av-styling- avia-align-  avia-builder-el-29  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/helping-to-climb.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kranr5-2460083cbbe291176394a4451f7d90d1\">\n#top .hr.hr-invisible.av-1kranr5-2460083cbbe291176394a4451f7d90d1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1kranr5-2460083cbbe291176394a4451f7d90d1 hr-invisible  avia-builder-el-30  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8a4gw2l-986a880c67c0c1e50f1682bcbd0cc8a6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Hoe kan ik mijn inhoud meer helpful maken?<\/h2>\n<p>Wees gewoon zo goed mogelijk van dienst.<\/p>\n<p>Eerst moet u uw websitebezoeker begrijpen om de <a href=\"https:\/\/www.nettl.com\/nl\/zoekintentie\/\">zoekintentie<\/a> te kunnen begrijpen en daarop in te spelen.<\/p>\n<p>Dat gaat over het afstemmen van gebruikersdoelen op de mogelijkheden van uw website.<\/p>\n<p>Of, simpel gezegd, <strong>ervoor zorgen dat gebruikers gemakkelijk kunnen doen waarvoor ze gekomen zijn<\/strong>.<\/p>\n<p>Zodra u dit begrijpt, gaat het om mystery shopping bij uzelf. En bij uw concurrenten!<\/p>\n<p>Zoek naar manieren om de gebruiker beter tevreden te stellen.<\/p>\n<ul>\n<li>Heeft u een bestaand publiek dat uw inhoud nuttig zou vinden?<\/li>\n<li>Heeft uw site een primair doel of focus?<\/li>\n<li>Zal iemand zich tevreden voelen na het lezen van de inhoud?<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bwh1b5-56adef875834ee43c9762a9da2f03d36\">\n#top .hr.hr-invisible.av-1bwh1b5-56adef875834ee43c9762a9da2f03d36{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1bwh1b5-56adef875834ee43c9762a9da2f03d36 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8a7n0z7-40fc0a3f6be7ef4f4b2a5db855f1f31a\">\n.avia-image-container.av-l8a7n0z7-40fc0a3f6be7ef4f4b2a5db855f1f31a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l8a7n0z7-40fc0a3f6be7ef4f4b2a5db855f1f31a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8a7n0z7-40fc0a3f6be7ef4f4b2a5db855f1f31a av-styling- avia-align-  avia-builder-el-33  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/mystery-shopper.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u80nmp-0f10457b9e4e3ccaa8525da4eb0563b5\">\n#top .hr.hr-invisible.av-u80nmp-0f10457b9e4e3ccaa8525da4eb0563b5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-u80nmp-0f10457b9e4e3ccaa8525da4eb0563b5 hr-invisible  avia-builder-el-34  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-3-f0e0a30ac6fad840b2083df930251235 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2n82roh-f5a500301d18e52da1d75c5ceb557048\">\n.av_font_icon.av-2n82roh-f5a500301d18e52da1d75c5ceb557048{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2n82roh-f5a500301d18e52da1d75c5ceb557048 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2n82roh-f5a500301d18e52da1d75c5ceb557048 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf002' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #1 Doe uw onderzoek<\/h3>\n<p>rOngetwijfeld bent u een expert in wat u doet.<\/p>\n<p>Maar bent u een expert in wat uw potenti\u00eble klanten *denken* dat u doet?<\/p>\n<p>Bent u op de hoogte van<\/p>\n<p>Hoe ze u hebben gevonden<\/p>\n<ul>\n<li>Waarom ze u gekozen hebben, en<\/li>\n<li>Wat ze zoeken<\/li>\n<\/ul>\n<p>Zo niet, of zelfs als u gewoon een opfrisser nodig hebt, zet die klantenpet weer op en ga op onderzoek uit.<\/p>\n<p>Voer Google-zoekopdrachten uit op de keywords en zinnen waarvoor u wilt scoren.<\/p>\n<p><em>Wat is hier de bedoeling?<\/em><\/p>\n<p>U kunt dit ontdekken door te beoordelen welke resultaten Google laat zien. Zijn ze transactioneel, of educatief?<\/p>\n<p>Als de zoekresultaten vooral vergelijkings- en beoordelingspagina&#8217;s bevatten, dan moet uw inhoud daarop zijn afgestemd.<\/p>\n<p>Een educatieve stap-voor-stap gids over hoe u de perfecte pergola bouwt?<\/p>\n<p>Dan moet uw inhoud daarop zijn afgestemd.<\/p>\n<p>Neem de tijd om de best presterende websites zorgvuldig te bekijken en te zien welke onderwerpen zij aanpakken.<\/p>\n<p>Vergeet niet de rubrieken<em> &#8216;Mensen vragen ook&#8217;<\/em> en <em>&#8216;Gerelateerde zoekopdrachten&#8217;<\/em> van de resultatenpagina van de zoekmachine te bekijken voor meer idee\u00ebn.<\/p>\n<p>Tot slot, als u tijd hebt, moet u enkele van deze zoekwoorden invoeren in de Google Adwords Keyword Planner.<\/p>\n<p>U krijgt dan informatie over het volume van de maandelijkse zoekopdrachten, het concurrentievermogen en de vergelijkende <a href=\"https:\/\/www.nettl.com\/nl\/pay-per-click\/\">PPC<\/a>-kosten.<\/p>\n<p>Deze gegevens kunnen u helpen bij het plannen en prioriteren van uw werk.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4i139tt-e69d6e66ccce0c3f1a36192f5b74dbb2\">\n#top .hr.hr-invisible.av-4i139tt-e69d6e66ccce0c3f1a36192f5b74dbb2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4i139tt-e69d6e66ccce0c3f1a36192f5b74dbb2 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ws29r5-521899062916b8723c2d26bac2e4a241\">\n.avia-image-container.av-ws29r5-521899062916b8723c2d26bac2e4a241 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ws29r5-521899062916b8723c2d26bac2e4a241 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ws29r5-521899062916b8723c2d26bac2e4a241 av-styling- avia-align-  avia-builder-el-38  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/say-what-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vz1gbl-170f41ed5125f65b37c2232315d30e48\">\n#top .hr.hr-invisible.av-3vz1gbl-170f41ed5125f65b37c2232315d30e48{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3vz1gbl-170f41ed5125f65b37c2232315d30e48 hr-invisible  avia-builder-el-39  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8a4qmyu-fd2d4acc686c9f382eef3e783683f5cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ykwr5t-c6fb79e989bb9bf90f2f762b9541d589\">\n.av_font_icon.av-1ykwr5t-c6fb79e989bb9bf90f2f762b9541d589{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1ykwr5t-c6fb79e989bb9bf90f2f762b9541d589 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1ykwr5t-c6fb79e989bb9bf90f2f762b9541d589 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83b' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Zeg wat je gaat doen<\/h3>\n<p>Net als in alle marketing, moet u ernaar streven de volgende stap te verkopen.<\/p>\n<p>Iets heeft de gebruiker hierheen gebracht, naar een bepaalde pagina op uw website.<\/p>\n<p>Nu is het uw taak om hen gerust te stellen:<\/p>\n<ul>\n<li><strong>Ze zijn op de juiste plaats, en<\/strong><\/li>\n<li><strong>het de moeite waard is om te blijven hangen.<\/strong><\/li>\n<\/ul>\n<p>Gebruik dus korte inleidingen om uit te leggen waar u het over gaat hebben en waarom dat nuttig kan zijn.<\/p>\n<p>Deze aanpak helpt verwachtingen te managen, een <a href=\"https:\/\/www.dummies.com\/article\/home-auto-hobbies\/travel\/the-fundamentals-of-airbnb-guest-satisfaction-271339\/\">fundamenteel aspect van gebruikerstevredenheid.<\/a><\/p>\n<p>En misschien zou #2b moeten zijn <strong>&#8220;Kom ter zake!&#8221;<\/strong>.<\/p>\n<p>We hebben allemaal wel eens meegemaakt dat we verwoed door lange inhoud scrollen in een poging te vinden waar we voor kwamen.<\/p>\n<p>Het is vaak diep begraven onder onnodig seo-gericht gewauwel.<\/p>\n<p><strong>&#8220;Als de auteur je zijn levensverhaal vertelt voordat hij bij het eigenlijke recept komt.&#8221;<\/strong><\/p>\n<p>Vrij zeker was dit een van de belangrijkste motivatoren achter Google&#8217;s featured snippet.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/nl\/topspot\/\">Lees meer<\/a> over de uitgelichte tekst in Top Spot.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-317pcap-0b8032da3bc3f94975e00fae3aa5e9a2\">\n#top .hr.hr-invisible.av-317pcap-0b8032da3bc3f94975e00fae3aa5e9a2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-317pcap-0b8032da3bc3f94975e00fae3aa5e9a2 hr-invisible  avia-builder-el-42  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8a4tgtm-670283472f3c30b95d5d5db5052de4ca\">\n.avia-image-container.av-l8a4tgtm-670283472f3c30b95d5d5db5052de4ca img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l8a4tgtm-670283472f3c30b95d5d5db5052de4ca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8a4tgtm-670283472f3c30b95d5d5db5052de4ca av-styling- av-img-linked avia-align-  avia-builder-el-43  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.buzzfeed.com\/maritsapatrinos\/bs-things-about-recipes\" class='avia_image ' target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/get-to-the-point.gif\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q5ecld-e414b304191910a154cfc08260b38e38\">\n#top .hr.hr-invisible.av-2q5ecld-e414b304191910a154cfc08260b38e38{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2q5ecld-e414b304191910a154cfc08260b38e38 hr-invisible  avia-builder-el-44  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-24bolk1-61ed891829bf51905c9082eafde75595 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lj3lpd-4b546ccb36424f06d81cda2e567e3a81\">\n.av_font_icon.av-1lj3lpd-4b546ccb36424f06d81cda2e567e3a81{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1lj3lpd-4b546ccb36424f06d81cda2e567e3a81 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1lj3lpd-4b546ccb36424f06d81cda2e567e3a81 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8f7' data-av_iconfont='fontawesome' ><\/span><\/span> #3 Houd het eenvoudig<\/h3>\n<p>Mensen lezen online anders. Ze scannen teksten om er betekenis aan te geven.<\/p>\n<p>Probeer uw inhoud dus gemakkelijk leesbaar te maken. Zelfs als het vrij technisch is.<\/p>\n<p>Door eenvoudig &#8216;gewoon taalgebruik&#8217; te gebruiken, kunnen mensen de informatie zo snel mogelijk begrijpen.<\/p>\n<p><strong>Gewoonlijk lezen gebruikers minder dan 30% van de pagina<\/strong>, en dit is meestal het bovenste gedeelte en de koppen.<\/p>\n<p>De aandacht neemt sterk af naarmate ze verder op de pagina komen.<\/p>\n<p><em>(Dus bedankt dat u er nog bent, het wordt gewaardeerd).<\/em><\/p>\n<p>Maar dit betekent dat het een goed idee is om de belangrijkste informatie eerst te plaatsen en uw boodschap over te brengen in de koppen.<\/p>\n<p>Hier zijn enkele snelle tips:<\/p>\n<ul>\n<li><em><strong>Gebruik eenvoudige taal<\/strong><\/em><\/li>\n<li><em><strong>Schrijf korte zinnen<\/strong><\/em><\/li>\n<li><em><strong>Geef uw tekst ruimte om te ademen<\/strong><\/em><\/li>\n<li><em><strong>Deel secties op in korte paragrafen<\/strong><\/em><\/li>\n<li><em><strong>Splits tekst op met afbeeldingen en video (meer hierover hierna)<\/strong><\/em><\/li>\n<li><em><strong>Vermijd brede tekstpassages over het scherm<\/strong><\/em><\/li>\n<li><em><strong>Gebruik veel lijsten (zoals deze!)<\/strong><\/em><\/li>\n<li><em><strong>Zet de belangrijkste informatie eerst<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b5x3q9-1764d0ce606f2ec10c5b406a6bbe9dda\">\n#top .hr.hr-invisible.av-1b5x3q9-1764d0ce606f2ec10c5b406a6bbe9dda{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1b5x3q9-1764d0ce606f2ec10c5b406a6bbe9dda hr-invisible  avia-builder-el-47  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8a80yrw-7ac1caa6aa0f606dd9be518bcd584a15\">\n.avia-image-container.av-l8a80yrw-7ac1caa6aa0f606dd9be518bcd584a15 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l8a80yrw-7ac1caa6aa0f606dd9be518bcd584a15 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8a80yrw-7ac1caa6aa0f606dd9be518bcd584a15 av-styling- avia-align-  avia-builder-el-48  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/pictures-900.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mtgw3l-e91eca62639b1a7245f8b82a4abf2ebb\">\n#top .hr.hr-invisible.av-mtgw3l-e91eca62639b1a7245f8b82a4abf2ebb{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mtgw3l-e91eca62639b1a7245f8b82a4abf2ebb hr-invisible  avia-builder-el-49  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8a55klr-1d51e831596ad3dc7c8566e9c4dcec46 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cxomm9-2bb199479f53bcb54a12f1e4fc21fed3\">\n.av_font_icon.av-1cxomm9-2bb199479f53bcb54a12f1e4fc21fed3{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1cxomm9-2bb199479f53bcb54a12f1e4fc21fed3 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1cxomm9-2bb199479f53bcb54a12f1e4fc21fed3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Mix de media<\/h3>\n<p>We hebben net gezegd hoe belangrijk het is om pagina&#8217;s met veel tekst te onderbreken met afbeeldingen of video&#8217;s.<\/p>\n<p>Dit geeft u de kans om uw website verder te verrijken met nuttige afbeeldingen, video&#8217;s of audio-inhoud.<\/p>\n<p>Neem guides en reviews op om mensen te helpen de beste oplossing te kiezen.<\/p>\n<p>Uw afbeeldingen kunnen van alles zijn. Niet alleen foto&#8217;s.<\/p>\n<p>Denk aan illustraties, infographics en visuele getuigenissen.<\/p>\n<p>Als u foto&#8217;s gebruikt, zorg er dan voor dat ze fatsoenlijk zijn.<\/p>\n<p>We bedoelen niet uit de kleren, maar fatsoenlijk. Professioneel.<\/p>\n<p>Smartphones zijn geweldig, maar ze maken niet iedereen een Anton Corbijn<\/p>\n<p><em>Overweeg het toevoegen van relevante:<\/em><\/p>\n<ul>\n<li><em><strong>Fotos<\/strong><\/em><\/li>\n<li><em><strong>Galerijen<\/strong><\/em><\/li>\n<li><em><strong>Illustraties<\/strong><\/em><\/li>\n<li><em><strong>Videos<\/strong><\/em><\/li>\n<li><em><strong>Downloads<\/strong><\/em><\/li>\n<li><em><strong>Grootte gidsen<\/strong><\/em><\/li>\n<li><em><strong>Gidsen<\/strong><\/em><\/li>\n<li><em><strong>Installatie gidsen<\/strong><\/em><\/li>\n<li><em><strong>Beoordelingen<\/strong><\/em><\/li>\n<li><em><strong>Vergelijkingen<\/strong><\/em><\/li>\n<li><em><strong>Voor\/Na foto&#8217;s<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3v4bhi9-865c1f103adc2c36b6c931070aa99e26\">\n#top .hr.hr-invisible.av-3v4bhi9-865c1f103adc2c36b6c931070aa99e26{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3v4bhi9-865c1f103adc2c36b6c931070aa99e26 hr-invisible  avia-builder-el-52  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yt45oh-55b00dfea4ab3041d2c20663651853e1\">\n.avia-image-container.av-yt45oh-55b00dfea4ab3041d2c20663651853e1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-yt45oh-55b00dfea4ab3041d2c20663651853e1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-yt45oh-55b00dfea4ab3041d2c20663651853e1 av-styling- avia-align-  avia-builder-el-53  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/robot-elephant.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3jlccv5-5a9f592f52e773711a71d27c225cc511\">\n#top .hr.hr-invisible.av-3jlccv5-5a9f592f52e773711a71d27c225cc511{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3jlccv5-5a9f592f52e773711a71d27c225cc511 hr-invisible  avia-builder-el-54  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8a56uxv-b3daa19ed0517113e27ad383bc659469 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldyw9t-612aaddd76ccddfc4966838d7360c7af\">\n.av_font_icon.av-ldyw9t-612aaddd76ccddfc4966838d7360c7af{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ldyw9t-612aaddd76ccddfc4966838d7360c7af .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ldyw9t-612aaddd76ccddfc4966838d7360c7af avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8b5' data-av_iconfont='fontawesome' ><\/span><\/span> #5\u00a0 Vermijd de kunstmatige olifant in de kamer<\/h3>\n<p>Als de laatste Google-update \u00e9\u00e9n ding duidelijk maakt, dan is het wel &#8216;vermijd het gebruik van AI-software&#8217;.<\/p>\n<p>AI-technologie is de laatste tijd zo geavanceerd geworden. Sommige van de beelden zijn echt verbazingwekkend. Maar niet allemaal&#8230;<\/p>\n<p>Hier is DALL-E 2 bezig met een beeld van 7 ingenieurs voor een whiteboard.<\/p>\n<p>Eeesh. Zet deze niet op je &#8220;ontmoet het team&#8221; pagina.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-93b401-433af9098d6c8ecada9d48d82e704378\">\n#top .hr.hr-invisible.av-93b401-433af9098d6c8ecada9d48d82e704378{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-93b401-433af9098d6c8ecada9d48d82e704378 hr-invisible  avia-builder-el-57  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oly4wx-925733c24e46c86aafc9faab1da315df\">\n.avia-image-container.av-oly4wx-925733c24e46c86aafc9faab1da315df img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-oly4wx-925733c24e46c86aafc9faab1da315df .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-oly4wx-925733c24e46c86aafc9faab1da315df av-styling- avia-align-  avia-builder-el-58  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/engineers-ai.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1y1sqn5-87819f52f214c0c299cad97a848ae6bc\">\n#top .hr.hr-invisible.av-1y1sqn5-87819f52f214c0c299cad97a848ae6bc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1y1sqn5-87819f52f214c0c299cad97a848ae6bc hr-invisible  avia-builder-el-59  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8a58aua-81c75433248b1fdecaef2566fe83a232 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>AI-contentschrijvers zijn ook prima. Voor algemene teksten die toch een beetje vaag blijven.<\/p>\n<p>Nogmaals, sommige. Niet allemaal.<\/p>\n<p>Maar als je echt op een menselijk niveau met mensen wilt verbinden, is een dieper niveau van emotionele intelligentie nodig.<\/p>\n<p>Als je je merk en je karakter goed wilt neerzetten, moet je iets unieks maken.<\/p>\n<p>En geloof maar niet dat Google het verschil niet ziet! Ze bestrijden AI met AI.<\/p>\n<p>Het is Stockfish tegen AlphaZero.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mi86e9-b78a57426f016462ba64ef19b594435f\">\n#top .hr.hr-invisible.av-1mi86e9-b78a57426f016462ba64ef19b594435f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1mi86e9-b78a57426f016462ba64ef19b594435f hr-invisible  avia-builder-el-61  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8a9qw4h-0170a0661fec111f5f0607fea9fb5704\">\n.avia-image-container.av-l8a9qw4h-0170a0661fec111f5f0607fea9fb5704 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l8a9qw4h-0170a0661fec111f5f0607fea9fb5704 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8a9qw4h-0170a0661fec111f5f0607fea9fb5704 av-styling- avia-align-  avia-builder-el-62  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/09\/baseball.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16l8lsx-a3aaef3745dbdc3e65c6b10460b0a0e5\">\n#top .hr.hr-invisible.av-16l8lsx-a3aaef3745dbdc3e65c6b10460b0a0e5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-16l8lsx-a3aaef3745dbdc3e65c6b10460b0a0e5 hr-invisible  avia-builder-el-63  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8a5lndy-a79ff129e16ac486081f2c467ed6ccf6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j2fs3l-4465631d7b4d938e6b77d7ebe39378ed\">\n.av_font_icon.av-j2fs3l-4465631d7b4d938e6b77d7ebe39378ed{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-j2fs3l-4465631d7b4d938e6b77d7ebe39378ed .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-j2fs3l-4465631d7b4d938e6b77d7ebe39378ed avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue802' data-av_iconfont='fontawesome' ><\/span><\/span> Bonus: Blijf de effectbal voor<\/h3>\n<p>Zoals met alle Google-updates weten we nooit hoe de zoekresultaten zullen worden be\u00efnvloed en wat er zal gebeuren, maar we schrijven onze inhoud altijd met een menselijke focus.<\/p>\n<p>Inhoud geschreven voor onze SEO-pakketten is niet anders. Het is people-first content, geleid door SEO-gegevens en zoektrends.<\/p>\n<p>We over-optimaliseren of spammen de inhoud nooit vol met trefwoorden.<\/p>\n<p>Het einddoel is altijd te voldoen aan de intentie van de zoeker, hun vragen te beantwoorden en nuttige informatie te verstrekken over een bepaald onderwerp.<\/p>\n<p>Als u ge\u00efnteresseerd bent in verder lezen (of kijken) vindt u misschien een van onze <a href=\"https:\/\/www.nettl.com\/nl\/seo-academy\/\">SEO webinars<\/a> over dit onderwerp interessant:<\/p>\n<p>We hopen dat u dit artikel nuttig vond.<\/p>\n<p>Als u hulp nodig heeft met uw website of marketing, staan wij voor u klaar.<\/p>\n<p>Neem gewoon contact op met uw <a href=\"https:\/\/www.nettl.com\/nl\/studio-locator\">lokale studio<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pycoe9-82b09afab646270f1778488d7eb0016f\">\n#top 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id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-68  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19729'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":153,"featured_media":19745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-19729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Helpful Content Update : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/nl\/helpful-content\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Helpful 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