{"id":20309,"date":"2023-07-25T12:27:00","date_gmt":"2023-07-25T10:27:00","guid":{"rendered":"https:\/\/www.nettl.com\/nl\/?p=20309"},"modified":"2024-05-02T15:47:52","modified_gmt":"2024-05-02T13:47:52","slug":"20309-2","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nl\/20309-2\/","title":{"rendered":"Een kort overzicht van Google Analytics 4 (GA4)"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-9e8cca0a0d013a4cc639883fb8cbe933\">\n.avia-section.av-m6p6uk1-9e8cca0a0d013a4cc639883fb8cbe933{\nbackground-color:#1f4b46;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-9e8cca0a0d013a4cc639883fb8cbe933 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-fixed av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' 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fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/07\/GA4-blog-logo-450.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20309'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-4024dfc4ce0f57749a86c044d08f7151 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Een kort overzicht van Google Analytics 4 (GA4)<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span> <em><strong>ongeveer 5 minuten lezen<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-ffc803468e78e4bb06a75ece4d039891 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Dit is geen how-to gids<\/h2>\n<p>Voordat we beginnen, dit is <strong>geen<\/strong> how-to gids.<\/p>\n<p>Het is een overzicht van Google Analytics 4 (GA4). Geschreven voor bedrijfseigenaren, managers en marketeers.<\/p>\n<p>Voor mensen die een overzicht willen van waar het allemaal om gaat en wat de belangrijkste veranderingen zijn.<\/p>\n<p>In minder dan 5 minuten.<\/p>\n<p><a href=\"#ga4_start\">In minder dan 5 minuten.<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-75e970d4de238c1cd5b8f7b8afa8acf2\">\n.avia-image-container.av-h2771v5-9-75e970d4de238c1cd5b8f7b8afa8acf2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-75e970d4de238c1cd5b8f7b8afa8acf2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-75e970d4de238c1cd5b8f7b8afa8acf2 av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/07\/GA4-start.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ac9skw-41f2b0f99150e1e3392471f1637d7959\">\n#top .hr.hr-invisible.av-1ac9skw-41f2b0f99150e1e3392471f1637d7959{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1ac9skw-41f2b0f99150e1e3392471f1637d7959 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  id=\"ga4_start\"  class='av_textblock_section av-1txvxe9-11-b11a2e82d90ef35f6c7f284f60ef98c8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wat is GA4?<\/h2>\n<p>GA4 is de nieuwe versie van <em>Google Analytics<\/em>.<\/p>\n<p>Het is een platform voor websiteanalyse dat je helpt inzicht te krijgen in de bezoekers van je website (of app) en hoe ze omgaan met je inhoud.<\/p>\n<h2>Waarin verschilt het van het oude Google Analytics (Universal Analytics, of &#8216;UA&#8217;)?<\/h2>\n<ul>\n<li><strong>Structuur en uiterlijk<\/strong><\/li>\n<li><strong>Gebaseerd op gebeurtenissen (later meer hierover)<\/strong><\/li>\n<li><strong>Nauwkeuriger<\/strong><\/li>\n<li><strong>Meer priv\u00e9<\/strong><\/li>\n<\/ul>\n<p>Het lijkt veel ingewikkelder. Vooral voor een niet-technische marketeer.<\/p>\n<p>Desondanks beweert Google dat GA4 gebruiksvriendelijker is.<\/p>\n<p>De jury is er echter nog niet uit.<\/p>\n<p>Misschien is het zoals zoveel dingen gewoon een geval van &#8216;Wat je gewend bent&#8217;.<\/p>\n<p>In ieder geval is GA4 groot op het gebied van betrokkenheid, evenementen en activiteit. Dat moet een goede zaak zijn.<\/p>\n<h2>Dus waarom zou je overstappen op GA4?<\/h2>\n<p>Je hebt eigenlijk geen keus. (G\u00eanant).<\/p>\n<p>Ok\u00e9, dat nemen we terug. Er is natuurlijk altijd een keuze.<br \/>\nJe kunt ervoor kiezen om Google Analytics niet te gebruiken.<\/p>\n<p>En een ander analytics platform proberen.<\/p>\n<p>Maar als je bij Google wilt blijven. (En dat raden we je aan).<\/p>\n<p>Dan moet je overstappen als je dat nog niet hebt gedaan.<\/p>\n<p>Want deze maand is het oude platform met semi-pensioen gegaan.<\/p>\n<p>Hij verzamelt geen gegevens meer. En je hebt nog maar tot juli 2024 toegang tot de oude gegevens.<\/p>\n<p>En als je het na die tijd wilt bewaren, moet je alles exporteren.<\/p>\n<h2>Waarom heb ik Analytics \u00fcberhaupt nodig?<\/h2>\n<p>Omdat betere gegevens het volgende betekenen<\/p>\n<ul>\n<li><em><strong>Goed ge\u00efnformeerde marketingkeuzes<\/strong><\/em><\/li>\n<li><em><strong>Verbeterde gebruikerservaring<\/strong><\/em><\/li>\n<li><em><strong>Meer leads<\/strong><\/em><\/li>\n<li><em><strong>Meer conversies<\/strong><\/em><\/li>\n<li><em><strong>Hoe maak ik mijn GA4-account aan?<\/strong><\/em><\/li>\n<\/ul>\n<h2>Hoe maak ik mijn GA4 account aan?<\/h2>\n<p>Sorry, we hebben geen how-to&#8217;s afgesproken in dit artikel. Maar omdat jij het bent, zullen we je in de juiste richting wijzen.<\/p>\n<p>Ga gewoon naar <a href=\"http:\/\/analytics.google.com\">analytics.google.com<\/a> en log in.<\/p>\n<p>Als je GA4 nog niet hebt ingesteld, zie je waarschijnlijk een prompt.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5-abe2b690ec859d1622935b1dc74dff73\">\n.avia-image-container.av-h2771v5-5-abe2b690ec859d1622935b1dc74dff73 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5-abe2b690ec859d1622935b1dc74dff73 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5-abe2b690ec859d1622935b1dc74dff73 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/07\/complete-ga4-setup.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13l6ia8-4d52f095b72a92aeb78234098f7e26f9\">\n#top .hr.hr-invisible.av-13l6ia8-4d52f095b72a92aeb78234098f7e26f9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-13l6ia8-4d52f095b72a92aeb78234098f7e26f9 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-2uoc8g-7c3f137d2bf165ca0d7cf52052d4d3aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wanneer moet ik een GA4-eigendom maken?<\/h2>\n<p>Een paar jaar geleden. Of tenminste, als je dat nog niet hebt gedaan, <strong>nu meteen.<\/strong><\/p>\n<p>Natuurlijk, je kunt dit nog lezen. <strong>Maar dan nu!<\/strong><\/p>\n<p>Sterker nog, hoe eerder je een GA4 property aanmaakt, hoe beter.<\/p>\n<p>Want dan kun je beginnen met het verzamelen van gegevens die je NU kunt gebruiken, maar ook voor vergelijkingen op de lange termijn.<\/p>\n<p>Bovendien heb je dan een periode waarin je de twee gegevenssets kunt vergelijken en verschillen kunt ontdekken.<\/p>\n<p>En die zullen er zijn. Want bepaalde dingen worden op verschillende manieren gemeten.<\/p>\n<p>Het wordt leuk. Zoals het verschil zien.<\/p>\n<h2>Hoe is GA4 anders?<\/h2>\n<p>GA4 meet gebruikersgedrag met gebeurtenissen (in plaats van paginaweergaves, sessies en hits).<\/p>\n<p>Alles in GA4 is een &#8216;gebeurtenis&#8217;<\/p>\n<p>Er zijn vier verschillende soorten gebeurtenissen<\/p>\n<ul>\n<li><em><strong>Automatisch verzamelde gebeurtenissen<\/strong><\/em><\/li>\n<li><em><strong>Gebeurtenissen met verbeterde metingen<\/strong><\/em><\/li>\n<li><em><strong>Aanbevolen gebeurtenissen<\/strong><\/em><\/li>\n<li><em><strong>Aangepaste gebeurtenissen<\/strong><\/em><\/li>\n<\/ul>\n<p>Met Google kun je er maximaal 500 bijhouden. Niet dat je dat wilt.<\/p>\n<h3>Automatische gebeurtenissen<\/h3>\n<p>Automatische gebeurtenissen zijn bijvoorbeeld <strong>session_start, first_visit<\/strong> of <strong>scroll<\/strong>. Hier is een <a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069?hl=en\">volledige lijst.<\/a><\/p>\n<h3>Uitgebreide gebeurtenissen<\/h3>\n<p>Verbeterde gebeurtenissen kunnen worden in- of uitgeschakeld. Opties zijn onder <strong>search, checkout<\/strong> of <strong>file_download.<\/strong><\/p>\n<h3>Aanbevolen gebeurtenissen<\/h3>\n<p>Aanbevolen gebeurtenissen zijn meer afgestemd op het type website of app. Deze lijst bevat activiteiten zoals<strong> login<\/strong>, <strong>refund<\/strong>, of <strong>tutorial_begin<\/strong>.<\/p>\n<h3>Aangepaste gebeurtenissen<\/h3>\n<p>Met Aangepaste gebeurtenissen kun je gegevens verzamelen die Analytics anders niet automatisch verzamelt of aanbeveelt. Het omvat in principe &#8216;<strong>al het andere<\/strong>&#8216;. Een voorbeeld kan zijn hoeveel mensen je chatfunctie gebruiken.<\/p>\n<div class=\"statsbox_de\"><strong>Sage Snippet<\/strong>: Elke Gebeurtenis kan aan- of uitgezet worden om een Conversie te maken.<br \/>\nDit vervangt Doelen in UA.<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zoqcog-eda19ec853d5546083724ce04e39d98e\">\n#top .hr.hr-invisible.av-zoqcog-eda19ec853d5546083724ce04e39d98e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-zoqcog-eda19ec853d5546083724ce04e39d98e hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lki3acti-0fdabf2de160231b7cd146b72df900da\">\n.avia-image-container.av-lki3acti-0fdabf2de160231b7cd146b72df900da img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lki3acti-0fdabf2de160231b7cd146b72df900da .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lki3acti-0fdabf2de160231b7cd146b72df900da av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/07\/GA4-Events.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-icji28-2e4d8b8a50a46810c48ecbf4c0d42d19\">\n#top .hr.hr-invisible.av-icji28-2e4d8b8a50a46810c48ecbf4c0d42d19{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-icji28-2e4d8b8a50a46810c48ecbf4c0d42d19 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-t9b5u8-b96b5c025f4622452a74ae45fedd41b5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wat is er nog meer nieuw?<\/h2>\n<p>Hier zijn enkele andere fundamentele veranderingen in de manier waarop gegevens worden bijgehouden en ge\u00efnterpreteerd.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mmeo1c-fd5ae9196f639e5b91594737c8021373\">\n.av_font_icon.av-2mmeo1c-fd5ae9196f639e5b91594737c8021373{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2mmeo1c-fd5ae9196f639e5b91594737c8021373 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2mmeo1c-fd5ae9196f639e5b91594737c8021373 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span> Sessies<\/h3>\n<p>In UA wordt een Sessie gedefinieerd als een groep gebruikersinteracties met je website of app die binnen een bepaald tijdsbestek plaatsvinden. Vroeger werd deze bijvoorbeeld om middernacht &#8216;gereset&#8217;.<\/p>\n<p>In GA4 wordt een Sessie gedefinieerd als een continue stroom van gebruikersactiviteiten, ongeacht het tijdsbestek of het gebruikte apparaat.<\/p>\n<p>Dit betekent dat een Sessie in GA4 mogelijk dagen of zelfs weken kan duren.<\/p>\n<p>Net als voorheen hebben alle sessies een time-out na 30 minuten inactiviteit.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ybbr3k-b3669ea034315283c01c213f0965966d\">\n.av_font_icon.av-1ybbr3k-b3669ea034315283c01c213f0965966d{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1ybbr3k-b3669ea034315283c01c213f0965966d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1ybbr3k-b3669ea034315283c01c213f0965966d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello' ><\/span><\/span> Gebruikers vs Totaal aantal gebruikers<\/h3>\n<p>UA had Users. But GA4 has split Users into two groups;<\/p>\n<ul>\n<li><em><strong>Gebruikers<\/strong><\/em><\/li>\n<li><em><strong>Totaal gebruikers<\/strong><\/em><\/li>\n<\/ul>\n<p>Gebruikers zijn hier Betrokken gebruikers.<\/p>\n<p>Een ge\u00ebngageerde gebruiker is iemand die een ge\u00ebngageerde sessie heeft gehad. Dat betekent dat ze een van de volgende dingen hebben voltooid:<\/p>\n<p><em><strong>Time on site > 10 seconds<\/strong><\/em><\/p>\n<ul>\n<li><em><strong>2 of meer pagina&#8217;s bekeken<\/strong><\/em><\/li>\n<li><em><strong>Naar de onderkant van de pagina gescrold<\/strong><\/em><\/li>\n<li><em><strong>Een conversie voltooid<\/strong><\/em><\/li>\n<\/ul>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1q80csw-b47636fd177b57745be815cb68070614\">\n.av_font_icon.av-1q80csw-b47636fd177b57745be815cb68070614{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1q80csw-b47636fd177b57745be815cb68070614 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1q80csw-b47636fd177b57745be815cb68070614 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue863' data-av_iconfont='entypo-fontello' ><\/span><\/span> Tijd op locatie<\/h3>\n<p>In UA werden <em><strong>Bounced Sessions<\/strong><\/em> (waarbij mensen niet verder gingen om op een andere link te klikken of een andere pagina te bezoeken) geclassificeerd als nul <em><strong>tweede bezoeken<\/strong><\/em>.<\/p>\n<p>Zelfs als die persoon 20 minuten op uw pagina was geweest om een artikel te lezen!<\/p>\n<p>GA4 heeft een veel beter begrip van hoe lang mensen op je site zijn. En dus zou de <strong><em>Average Engagement Time<\/em><\/strong> een veel nauwkeurigere weergave moeten zijn van hoe lang mensen daadwerkelijk op uw site blijven.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-146sjjk-5e1c0e97c028ad856bde22b0b4da27e2\">\n.av_font_icon.av-146sjjk-5e1c0e97c028ad856bde22b0b4da27e2{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-146sjjk-5e1c0e97c028ad856bde22b0b4da27e2 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-146sjjk-5e1c0e97c028ad856bde22b0b4da27e2 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><\/span> Bevlogenheid<\/h3>\n<p>Is hoeveel van je <em><strong>totale sessies<\/strong><\/em> ge\u00ebngageerde sessies zijn geworden.<\/p>\n<p>Als je van wiskunde houdt, denk dan aan Engaged Sessions \/ Total Sessions.<\/p>\n<p>Dus als je 100 sessies hebt en 80 waren ge\u00ebngageerd, dan is je engagementpercentage 80%.<\/p>\n<p><span style=\"font-size: 20px; font-weight: 600;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wh645s-1fa770ada94f476c147c38d254c4e42b\">\n.av_font_icon.av-wh645s-1fa770ada94f476c147c38d254c4e42b{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-wh645s-1fa770ada94f476c147c38d254c4e42b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-wh645s-1fa770ada94f476c147c38d254c4e42b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8fe' data-av_iconfont='entypo-fontello' ><\/span><\/span> Bouncepercentage<\/span><\/p>\n<p>Maar voor degenen die nog steeds ge\u00efnteresseerd zijn, <em><strong>Bounce Rate<\/strong><\/em> in GA4 is de andere kant van de Engagement-medaille.<\/p>\n<p>Dus in het bovenstaande voorbeeld, waar de Engagement Rate 80% was, zou je<em> <strong>Bounce Rate<\/strong><\/em> 20% zijn.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1koz59s-5e8063bd133f44492589c4607961baf7\">\n.av_font_icon.av-1koz59s-5e8063bd133f44492589c4607961baf7{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1koz59s-5e8063bd133f44492589c4607961baf7 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1koz59s-5e8063bd133f44492589c4607961baf7 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf02b' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Naamsvermelding<\/h3>\n<p>In UA was krediet dat via attributie werd toegekend altijd gebaseerd op de laatste klik, niet direct.<\/p>\n<p>Dus eigenlijk de laatste bron die de klik op je site heeft geleverd.<\/p>\n<p>GA4 kan nu slimmer zijn, met behulp van machine learning.<\/p>\n<p>Dus het kan slim aannemen, met behulp van robotmagie, hoeveel krediet moet worden gegeven aan verschillende bronnen.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14rxfio-ac990bfc5a350fe60fd0f4f57385b80a\">\n.av_font_icon.av-14rxfio-ac990bfc5a350fe60fd0f4f57385b80a{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-14rxfio-ac990bfc5a350fe60fd0f4f57385b80a .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-14rxfio-ac990bfc5a350fe60fd0f4f57385b80a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8c6' data-av_iconfont='entypo-fontello' ><\/span><\/span> Rapporten<\/h3>\n<p>Rapporten zijn nu veel beter aanpasbaar. Met een heleboel flexibiliteit.<\/p>\n<p>Er is een handige tool om je te helpen alles samen te brengen wat belangrijk is voor jou en je bedrijf.<\/p>\n<p>Nou ja, alles wat op analytische gebeurtenissen is gebaseerd in ieder geval!<\/p>\n<p>En als je een datanerd bent, dan is <strong>Explorations<\/strong> een nieuwe rapportagetool waarmee je echt diep kunt duiken in een avontuur met gebruikersgegevens.<\/p>\n<p>Als je de <strong>Behavior Flow-rapporten<\/strong> in UA goed vond, zul je Path Analysis in <strong>GA4 Explorations<\/strong> zeker willen bekijken.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2n44uo-d1552c61d149b1962ce1052c2b2e2223\">\n.av_font_icon.av-2n44uo-d1552c61d149b1962ce1052c2b2e2223{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2n44uo-d1552c61d149b1962ce1052c2b2e2223 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2n44uo-d1552c61d149b1962ce1052c2b2e2223 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello' ><\/span><\/span> Annotaties<\/h3>\n<p>Weg. De horror! In UA kun je met <strong>Annotaties<\/strong> korte notities toevoegen aan je gegevens om ze van context te voorzien.<\/p>\n<p>Bijvoorbeeld: &#8216;We hebben deze campagne gevoerd&#8217;, &#8216;Overheidssubsidie beschikbaar gesteld&#8217; of &#8216;Er was een hittegolf!<\/p>\n<p>Jammer, want het was een van de handigste functies.<\/p>\n<p>De community is zelfs zo ontevreden dat het gerucht de ronde doet dat Annotaties mogelijk terugkeren.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lki4xi0t-95c3c3bb8db1344ea874501294fbf88e\">\n.avia-image-container.av-lki4xi0t-95c3c3bb8db1344ea874501294fbf88e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lki4xi0t-95c3c3bb8db1344ea874501294fbf88e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lki4xi0t-95c3c3bb8db1344ea874501294fbf88e av-styling- avia-align-  avia-builder-el-33  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/07\/learning-1080.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ln9xs-56f48d6ecb9509a608b8cb525f48edce\">\n#top .hr.hr-invisible.av-3ln9xs-56f48d6ecb9509a608b8cb525f48edce{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3ln9xs-56f48d6ecb9509a608b8cb525f48edce hr-invisible  avia-builder-el-34  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lki4us0g-d70f3fe44f371e2b85a3730ba2cec717 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Leercurve<\/h2>\n<p>GA4 heeft een steile leercurve. Maar als je team het eenmaal onder de knie heeft, zullen de aanpassingen en krachtige inzichten de klim waard zijn geweest.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/nl\/studio-locator\">Neem contact met ons<\/a> op als je hulp nodig hebt bij het opzetten van GA4.<\/p>\n<p>Of boek een ontdekkingssessie om te kijken hoe je het meeste uit de betrokkenheidsgegevens kunt halen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vklpdc-615fe9907616d997e05da91e2bac820f\">\n#top .hr.hr-invisible.av-vklpdc-615fe9907616d997e05da91e2bac820f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vklpdc-615fe9907616d997e05da91e2bac820f hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-11128f92c8ac035537adb5a3cebd4d38-wrap avia-button-center  avia-builder-el-37  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/nl\/studio-locator'  class='avia-button av-jinlazj9-11128f92c8ac035537adb5a3cebd4d38 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Vind je dichtstbijzijnde Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-38  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close 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