{"id":20532,"date":"2024-10-23T10:00:12","date_gmt":"2024-10-23T08:00:12","guid":{"rendered":"https:\/\/www.nettl.com\/nl\/?p=20532"},"modified":"2024-10-30T11:52:41","modified_gmt":"2024-10-30T10:52:41","slug":"zoeken-of-sociaal","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nl\/zoeken-of-sociaal\/","title":{"rendered":"Zoeken of Sociaal"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Trefwoorden of tekens<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span> <em><strong>ca. 7 minuten investering<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Waar moeten kleine bedrijven hun marketingbudget op richten?<\/h2>\n<p><em>Trefwoorden of tekens<\/em> is een andere naam voor <em>Zoeken of Sociaal<\/em>.<\/p>\n<p>Het is een <em>kader<\/em> om je te helpen beslissen waar je je reclamemiddelen wilt plaatsen.<\/p>\n<p>Laten we aannemen dat je een klein marketingbudget hebt. Je staat voor een moeilijke beslissing:<\/p>\n<p>Moet je investeren in zoekmachinemarketing (SEM) of sociale mediamarketing?<\/p>\n<h3>Beide, alstublieft<\/h3>\n<p>Idealiter zouden beide geweldig zijn. Maar tenzij je budget ruim genoeg is, zul je er waarschijnlijk \u00e9\u00e9n moeten kiezen. Tenminste, in het begin.<\/p>\n<p>Daarom hebben we een eenvoudig kader ontwikkeld om je te helpen beslissen welke aanpak het beste bij jouw bedrijf past.<\/p>\n<p>Ontdek waarom een bedrijf de voorkeur zou kunnen geven aan Search boven Social (of omgekeerd) en wanneer het zinvol is om in beide te investeren.<\/p>\n<p>Spoiler alert: deze beslissing hangt af van je publiek en je bedrijfsdoelen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-ebc52efb96a7602778fd5e2cec730a89\">\n.avia-image-container.av-h2771v5-ebc52efb96a7602778fd5e2cec730a89 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-ebc52efb96a7602778fd5e2cec730a89 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-ebc52efb96a7602778fd5e2cec730a89 av-styling- avia-align-  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20561 avia-img-lazy-loading-not-20561 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/zoek-sociaal-1080.jpg\" alt='' title='zoek-sociaal-1080'  height=\"720\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/zoek-sociaal-1080.jpg 1080w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/zoek-sociaal-1080-300x200.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/zoek-sociaal-1080-1030x687.jpg 1030w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/zoek-sociaal-1080-80x53.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/zoek-sociaal-1080-768x512.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/zoek-sociaal-1080-705x470.jpg 705w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-d4fd66ba3e717ece21f293fc022e21ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Eerst zoeken vs. eerst sociaal: Aan welke kant sta jij?<\/h2>\n<p>Laten we eens kijken waarom je misschien de voorkeur geeft aan Zoekmachine Marketing boven Social Media Marketing, of andersom.<\/p>\n<p>Als je dit begrijpt, wordt duidelijk waar je marketingbudget waarschijnlijk de meeste impact zal hebben.<\/p>\n<p>Ongetwijfeld zul je je direct herkennen in een aantal van de punten hier, dus laten we beginnen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-c708923237a0fc2cbd381da011bbc50e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Waarom kiezen voor zoekmachinemarketing?<\/h2>\n<ul>\n<li><em><strong>Hooggestemd publiek<\/strong><\/em><br \/>\nZoekmachinemarketing vangt mensen op die actief op zoek zijn naar uw producten of diensten. Wanneer iemand zoekt naar \u201cloodgieter met noodgevallen\u201d of \u201cdubbele beglazing installateurs bij mij in de buurt\u201d, zijn ze klaar om actie te ondernemen, wat betekent dat SEM kan leiden tot onmiddellijke conversies.<\/li>\n<li><em><strong>Beter geschikt voor onmiddellijke behoeften<\/strong><\/em><br \/>\nBedrijven die inspelen op dringende of specifieke behoeften presteren vaak beter bij zoekopdrachten. Als je bijvoorbeeld diensten aanbiedt als juridisch advies, woningreparaties of restaurantreserveringen, zullen mensen waarschijnlijk naar je zoeken wanneer ze je nodig hebben.<\/li>\n<li><em><strong>Consistente en meetbare resultaten<\/strong><\/em><br \/>\nZoekmachinemarketing biedt meestal meer voorspelbare en meetbare resultaten. Met tools zoals Google Analytics en conversietracking is het eenvoudig om te zien welke advertenties resultaten opleveren en je campagnes daarop aan te passen.<\/li>\n<li><em><strong>Op trefwoorden gebaseerde targeting<\/strong><\/em><br \/>\nZoekmachinemarketing richt zich op zoekopdrachten &#8211; waar mensen actief naar op zoek zijn. Als er duidelijke zoekwoorden zijn met een hoge intentie die gerelateerd zijn aan je bedrijf, kan dit een goudmijn zijn voor leads. Denk aan \u201cbeste bedrijf voor dubbele beglazing\u201d of \u201ccadeaupakketten voor levering op dezelfde dag\u201d.<\/li>\n<li><em><strong>Een groter bereik voor een divers publiek<\/strong><\/em><br \/>\nZoekmachines hebben een enorm bereik. Google alleen al verwerkt meer dan 3,5 miljard zoekopdrachten per dag! Dit maakt zoekmachinemarketing een goede optie als je product of dienst een grote aantrekkingskracht heeft of als je publiek verspreid is over verschillende locaties.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1888uho-c571fa36be8b07b7f2af25ebe0469d53\">\n#top .hr.hr-invisible.av-1888uho-c571fa36be8b07b7f2af25ebe0469d53{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1888uho-c571fa36be8b07b7f2af25ebe0469d53 hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2lmbcxo-701a553ad66688e4b41736d8a837f591 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Waarom kiezen voor sociale mediamarketing?<\/h2>\n<ul>\n<li><em><strong>Publieksbetrokkenheid en gemeenschapsvorming<\/strong><\/em><br \/>\nBij sociale media draait alles om betrokkenheid. Platformen als Facebook, Instagram en TikTok stellen u in staat om in realtime contact te maken met uw publiek en een community rond uw merk op te bouwen. Als uw product gedijt bij interactie met klanten of door gebruikers gegenereerde inhoud, dan is sociale media een krachtig hulpmiddel.<\/li>\n<li><em><strong>Visuele branding en inhoudelijke variatie<\/strong><\/em><br \/>\nSociale mediaplatforms zijn fantastisch voor bedrijven die vertrouwen op visuals. Als je een visueel product hebt, zoals handgemaakte sieraden of interieurdecoratie, biedt social media je de ruimte om je werk te laten zien met foto&#8217;s, video&#8217;s en live demo&#8217;s.<\/li>\n<li><em><strong>Targeting op basis van demografische gegevens en interesses<\/strong><\/em><br \/>\nMet sociale platforms kun je gericht targetten, zodat je mensen kunt bereiken op basis van hun interesses, gedrag en demografie. Als je bijvoorbeeld 100% natuurlijke, organische veganistische kamergeuren verkoopt, kun je je richten op milieubewuste consumenten, zelfs als ze niet actief op zoek zijn naar je product.<\/li>\n<li><em><strong>Groot bereik met een laag budget<\/strong><\/em><br \/>\nSociale media geven u de kans om voor een lage prijs veel mensen te bereiken. Als uw inhoud de juiste is, kan een goed getimede post of een boeiende video wijd en zijd worden gedeeld, waardoor u enorme exposure krijgt zonder een enorm budget.<\/li>\n<li><em><strong>Merkbekendheid opbouwen<\/strong><\/em><br \/>\nSocial is ideaal om je naamsbekendheid te vergroten, vooral als je een nieuw product lanceert of de persoonlijkheid van je merk wilt opbouwen. Het is geweldig voor top-of-funnel marketing. Om de aandacht van mensen te trekken, zelfs als ze nog niet klaar zijn om te kopen.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rdqkjg-9862f6a590f7c61afe0501ddc83b9836\">\n#top .hr.hr-invisible.av-rdqkjg-9862f6a590f7c61afe0501ddc83b9836{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-rdqkjg-9862f6a590f7c61afe0501ddc83b9836 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-8c8e9f57038a12a2b7c56aaf1fccb94e\">\n.avia-image-container.av-h2771v5-9-8c8e9f57038a12a2b7c56aaf1fccb94e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-8c8e9f57038a12a2b7c56aaf1fccb94e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-8c8e9f57038a12a2b7c56aaf1fccb94e av-styling- avia-align-  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20559 avia-img-lazy-loading-not-20559 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/enough-search.jpg\" alt='' title='enough-search'  height=\"606\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/enough-search.jpg 1080w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/enough-search-300x168.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/enough-search-1030x578.jpg 1030w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/enough-search-80x45.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/enough-search-768x431.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/enough-search-705x396.jpg 705w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-99a60842aa914371ea3901e87a2015fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>De grote vraag: Zoeken mensen naar jou?<\/h2>\n<p>Er is \u00e9\u00e9n belangrijke vraag die je echt zal helpen om de beste aanpak voor jou te vinden&#8230;<\/p>\n<p>Stel jezelf de vraag,<em><strong>\u201cZoeken genoeg mensen online naar wat mijn bedrijf te bieden heeft?\u201d<\/strong><\/em><\/p>\n<p>Het is een eenvoudige maar krachtige vraag. Als het antwoord \u201cja\u201d is, dan is Zoekmachinemarketing misschien wel je beste vriend.<\/p>\n<p>Als het antwoord \u201cniet echt\u201d is, of zelfs \u201cniet echt zeker\u201d, dan zou Social Media wel eens de plek kunnen zijn waar de magie gebeurt.<\/p>\n<h3>Nog steeds onzeker? Laten we het makkelijk maken:<\/h3>\n<p>Is het gemakkelijker om uit te zoeken <em><strong>waar mensen naar zoeken? <\/strong><\/em> (Google het! Wat zou jij typen?)<\/p>\n<p>Of is het gemakkelijker om <em><strong>het type persoon<\/strong><\/em> te identificeren dat ge\u00efnteresseerd zou zijn in uw product of service?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jltb5o-adb60e75385ddf31dbfbcbacdc1f7733\">\n#top .hr.hr-invisible.av-2jltb5o-adb60e75385ddf31dbfbcbacdc1f7733{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2jltb5o-adb60e75385ddf31dbfbcbacdc1f7733 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-uaaad8-3aa3a4d678ead1d750ba9bcb180471c5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Doe uw zoekwoordenonderzoek<\/h2>\n<p>Je denkt waarschijnlijk: \u201cMaar hoe weet ik of mensen naar mijn bedrijf zoeken?\u201d. Goede vraag! Soms kun je op je gevoel afgaan. Stel je voor dat je in de schoenen van je prospect staat. Wat zou u intypen in Google om uw bedrijf te vinden?<\/p>\n<p>Maar als je iets concreters wilt (en wie zou dat niet willen?), kun je een basis zoekwoordenonderzoek doen.<\/p>\n<p>Gratis tools zoals Google&#8217;s Keyword Planner, Ubersuggest of KeywordTool.io kunnen je helpen om te zien hoeveel mensen zoeken naar je gerelateerde termen.<\/p>\n<p>Ze zullen je geen kristallen bol geven, maar ze zullen je helpen om te zien of er een grote groep mensen is die zoekt naar wat jij aanbiedt.<\/p>\n<p>Tot slot kunt u hulp van een expert krijgen. Vraag ons om een zoekwoordenonderzoek voor je uit te voeren. In het beste geval ontdekken we een aantal echte game-changers.<\/p>\n<p>In het ergste geval kunnen we u vertellen of andere mensen zoeken om SEO inspanningen commercieel levensvatbaar te maken.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1zwq1oc-68622a3b264598ea15681a64ab103931 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Verschillende kenmerken<\/h2>\n<p>Uiteindelijk zijn er nog een handvol aanvullende overwegingen en kenmerken die je kunnen helpen om gemakkelijk te bepalen welke kant het beste past.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1odqx18-ab5e89b46be296db128ecb662c30dae4\">\n#top .hr.hr-invisible.av-1odqx18-ab5e89b46be296db128ecb662c30dae4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1odqx18-ab5e89b46be296db128ecb662c30dae4 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2ly72tg-882e8bce7701176eb3f57a26ccb3b1c5\">\n.avia-image-container.av-m2ly72tg-882e8bce7701176eb3f57a26ccb3b1c5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m2ly72tg-882e8bce7701176eb3f57a26ccb3b1c5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2ly72tg-882e8bce7701176eb3f57a26ccb3b1c5 av-styling- avia-align-  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20565 avia-img-lazy-loading-not-20565 avia_image ' src=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/search-social.jpg\" alt='' title='search-social'  height=\"607\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/search-social.jpg 1080w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/search-social-300x169.jpg 300w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/search-social-1030x579.jpg 1030w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/search-social-80x45.jpg 80w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/search-social-768x432.jpg 768w, https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/search-social-705x396.jpg 705w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1covli4-7b46eee38e87ca0ac060cddf41aea375\">\n#top .hr.hr-invisible.av-1covli4-7b46eee38e87ca0ac060cddf41aea375{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1covli4-7b46eee38e87ca0ac060cddf41aea375 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2ln4b2s-b61b0d164c19698d79e1650fc88da9ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Search-first bedrijven:<\/h2>\n<ul>\n<li>Er is een behoorlijk aantal mensen op zoek naar je product of dienst.<\/li>\n<li>De zoekwoorden zijn gemakkelijk te achterhalen.<\/li>\n<li>Je wilt een breed bereik omdat je een divers publiek hebt.<\/li>\n<li>Je verkoopt een bekend merk dat mensen opzoeken.<\/li>\n<li>Je bedrijf is meer conversiegericht.<\/li>\n<li>Typisch geschikt voor diensten of horeca.<\/li>\n<li>Denk aan onmiddellijke behoeften en zoekopdrachten \u201cbij mij in de buurt\u201d.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15ns88s-c911bcf4414acb14652b4df4642c3a0a\">\n#top .hr.hr-invisible.av-15ns88s-c911bcf4414acb14652b4df4642c3a0a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-15ns88s-c911bcf4414acb14652b4df4642c3a0a hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2ln6c8y-a5cec4b76705ad1a4ed9bd2d18c87a3f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Social-first bedrijven:<\/h2>\n<ul>\n<li>Minder mensen zoeken (nog!) actief naar je spullen.<\/li>\n<li>Trefwoorden? Hmm&#8230; moeilijker te identificeren.<\/li>\n<li>Je demografie is goed gedefinieerd (je kent je mensen).<\/li>\n<li>Je bent helemaal gericht op het opbouwen van bekendheid en relaties.<\/li>\n<li>Je bent meer top-of-the-funnel (aka je vangt de interesse van mensen in een vroeg stadium).<\/li>\n<li>Je verkoopt producten of niche, eigenzinnige dingen.<\/li>\n<li>Meer \u201cdat wil ik misschien\u201d in plaats van \u201cdat heb ik nu nodig\u201d.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rwdfrw-71c7a45c6398a54fe10bfe1fde8fb96a\">\n#top .hr.hr-invisible.av-rwdfrw-71c7a45c6398a54fe10bfe1fde8fb96a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-rwdfrw-71c7a45c6398a54fe10bfe1fde8fb96a hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2lylrzb-7a038fc0220102d2bf6c608c6a43df4e\">\n.avia-image-container.av-m2lylrzb-7a038fc0220102d2bf6c608c6a43df4e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m2lylrzb-7a038fc0220102d2bf6c608c6a43df4e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2lylrzb-7a038fc0220102d2bf6c608c6a43df4e av-styling- avia-align-  avia-builder-el-30  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2024\/10\/both-digital-services-1080.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf7d6k-409effb92fef4bfedeb1a74abbf1da5e\">\n#top .hr.hr-invisible.av-kf7d6k-409effb92fef4bfedeb1a74abbf1da5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kf7d6k-409effb92fef4bfedeb1a74abbf1da5e hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2lneqs5-ef726ee36cba91e40612154e243da640 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Ik neem ze allebei, bedankt<\/h2>\n<p>Ik wil het nog eens herhalen omdat dit een belangrijk punt is&#8230; <em><strong>Deze dingen sluiten elkaar NIET uit.<\/strong><\/em><\/p>\n<p>Moet een bedrijf met een hoge zoekvraag het ook geweldig doen op sociaal gebied? Natuurlijk!<\/p>\n<p>Kan een bedrijf mensen bedienen die actief op zoek zijn naar oplossingen via zoekopdrachten en tegelijkertijd bewustzijn en vraag genereren op sociale media? Natuurlijk!<\/p>\n<p>Neem bijvoorbeeld een restaurant.<\/p>\n<p>Mensen kunnen zoeken naar \u201cbeste Vietnamese restaurant bij mij in de buurt\u201d, waardoor Search super waardevol is.<\/p>\n<p>Maar je kunt ook lokale bekendheid opbouwen op sociale media door heerlijke foto&#8217;s van je eten te delen en speciale evenementen te promoten.<\/p>\n<p>Win-win.<\/p>\n<p>Dit artikel is echter bedoeld voor degenen die moeten kiezen tussen het een of het ander, althans in het begin, om te beslissen waar ze het beste hun geld en aandacht op kunnen richten.<\/p>\n<p>Of, naarmate de zaken zich ontwikkelen, om te helpen beslissen welk deel van het totale budget zinvol is.<\/p>\n<h2><em><strong>Dat gezegd hebbende, laten we eens een paar voorbeelden bekijken&#8230;<\/strong><\/em><\/h2>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1f2mn43g-7b09db984337b3b6e9d0ad6ea2e845fd\">\n.avia-section.av-1f2mn43g-7b09db984337b3b6e9d0ad6ea2e845fd .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/jewelllery-bknd.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-1f2mn43g-7b09db984337b3b6e9d0ad6ea2e845fd .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='webyes'  class='avia-section av-1f2mn43g-7b09db984337b3b6e9d0ad6ea2e845fd main_color avia-section-default avia-no-shadow  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1expvil8-306f7cab62d9dde389e544590e19f4bc\">\n.flex_column.av-1expvil8-306f7cab62d9dde389e544590e19f4bc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1expvil8-306f7cab62d9dde389e544590e19f4bc av_one_fifth  avia-builder-el-35  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1eaythoc-624686a1844b5ba4f52f775c23095394\">\n.flex_column.av-1eaythoc-624686a1844b5ba4f52f775c23095394{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1eaythoc-624686a1844b5ba4f52f775c23095394 av_three_fifth  avia-builder-el-36  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2loudmq-195f1dccf1e0865f6a91847bc0db29c8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"color: #ffffff;\">VOORBEELD 1<\/span><\/p>\n<h2 style=\"font-size: 350%; font-weight: 900; text-shadow: #222222 0px 0px 4px; text-align: center;\"><span style=\"color: #ffffff;\">Je maakt handgemaakte kleisieraden op maat<\/span><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m2louume-7e46c87608957cb836f6e15fd6be8b8c-wrap avia-button-center  avia-builder-el-38  el_after_av_textblock  el_before_av_button '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2louume-7e46c87608957cb836f6e15fd6be8b8c\">\n#top #wrap_all .avia-button.av-m2louume-7e46c87608957cb836f6e15fd6be8b8c{\nbackground-color:#2fa9a4;\nborder-color:#2fa9a4;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#searchclay'  class='avia-button av-m2louume-7e46c87608957cb836f6e15fd6be8b8c av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >ZOEK<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-m2lovtfa-37bcc0d6f66f2609398f78a7cec58887-wrap avia-button-center  avia-builder-el-39  el_after_av_button  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2lovtfa-37bcc0d6f66f2609398f78a7cec58887\">\n#top #wrap_all .avia-button.av-m2lovtfa-37bcc0d6f66f2609398f78a7cec58887{\nbackground-color:#a3215d;\nborder-color:#a3215d;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#socialclay'  class='avia-button av-m2lovtfa-37bcc0d6f66f2609398f78a7cec58887 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SOCIAAL<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dt9ne2k-c26a0f6bbd99467f5577a456b8055cff\">\n.flex_column.av-1dt9ne2k-c26a0f6bbd99467f5577a456b8055cff{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1dt9ne2k-c26a0f6bbd99467f5577a456b8055cff av_one_fifth  avia-builder-el-40  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2lowsow-0f4caed8ccd553c1e8e6267be65672ef\">\n.avia-section.av-m2lowsow-0f4caed8ccd553c1e8e6267be65672ef{\nbackground-color:#8dc123;\nbackground-image:unset;\n}\n<\/style>\n<div id='searchclay'  class='avia-section av-m2lowsow-0f4caed8ccd553c1e8e6267be65672ef main_color avia-section-default avia-no-border-styling  avia-builder-el-41  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dlqc5p8-2b41097f0965ca906acbf96232e27284\">\n.flex_column.av-1dlqc5p8-2b41097f0965ca906acbf96232e27284{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1dlqc5p8-2b41097f0965ca906acbf96232e27284 av_one_fifth  avia-builder-el-42  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d3d8fks-14bd43daa015fe1c7db8f7c52410d27d\">\n.flex_column.av-1d3d8fks-14bd43daa015fe1c7db8f7c52410d27d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1d3d8fks-14bd43daa015fe1c7db8f7c52410d27d av_three_fifth  avia-builder-el-43  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1ckfcofw-a31a667c60eac6ef2667e98c9a043ab6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #ffffff;\">Niet helemaal!<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">In dit voorbeeld is er gewoon niet genoeg zoekvolume voor zo&#8217;n nicheproduct. En iedereen die zoekt naar &#8216;statement sieraden&#8217; (wat wel wat zoekbenen heeft) lijkt op zoek te zijn naar iets glanzender dan kleurrijke kleiwerkjes &#8211; hoe schattig ze ook zijn. Wat dacht je van cadeau-idee\u00ebn? Absoluut! Maar die markt is extreem breed en intens concurrerend. Je kunt je inspanningen beter ergens anders op richten&#8230;<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"#socialclay\" rel=\"noopener\"><span style=\"color: #ffffff; text-decoration: underline;\">Dus past Social beter?<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1c5r0m7w-d21138470cec44dac27c9e4433b7a5df\">\n.flex_column.av-1c5r0m7w-d21138470cec44dac27c9e4433b7a5df{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1c5r0m7w-d21138470cec44dac27c9e4433b7a5df av_one_fifth  avia-builder-el-45  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2loyvnl-e4e6231b59bd3cc9186eec2c1405bc56\">\n.avia-section.av-m2loyvnl-e4e6231b59bd3cc9186eec2c1405bc56{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='socialclay'  class='avia-section av-m2loyvnl-e4e6231b59bd3cc9186eec2c1405bc56 main_color avia-section-default avia-no-border-styling  avia-builder-el-46  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bf3mq0s-d4a715c540212e52f4fcb9cf388f72b6\">\n.flex_column.av-1bf3mq0s-d4a715c540212e52f4fcb9cf388f72b6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bf3mq0s-d4a715c540212e52f4fcb9cf388f72b6 av_one_fifth  avia-builder-el-47  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ba343ek-697c7bf5b7ae0a0ae762e6e17b989dbf\">\n.flex_column.av-1ba343ek-697c7bf5b7ae0a0ae762e6e17b989dbf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ba343ek-697c7bf5b7ae0a0ae762e6e17b989dbf av_three_fifth  avia-builder-el-48  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2lpcn1h-0b21bc27f16947f5907863ee3536b8bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #0c4843;\">Bingo!<\/span><\/h2>\n<p style=\"text-align: center;\">Je verkoopt een visueel, kunstzinnig product. Social Media, vooral Instagram en Pinterest, is waar je publiek woont. Mensen die houden van boho fashion en handgemaakte producten? Ja, je kunt je beter op hen richten via sociale media dan proberen hun zoekopdrachten te raden. (Wat zouden ze eigenlijk zoeken? \u201cCoole oorbellen van klei\u201d?)<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nettl.com\/nl\/social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0c4843; text-decoration: underline;\">Bekijk onze Social-pakketten<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1agsizks-7590a4ca1cd426ab25ca650cbca16904\">\n.flex_column.av-1agsizks-7590a4ca1cd426ab25ca650cbca16904{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1agsizks-7590a4ca1cd426ab25ca650cbca16904 av_one_fifth  avia-builder-el-50  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n1ob5w-57cb6b017fc9a406c8c012422faad1ec\">\n.avia-section.av-m2n1ob5w-57cb6b017fc9a406c8c012422faad1ec .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/windows1920.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m2n1ob5w-57cb6b017fc9a406c8c012422faad1ec .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='windows'  class='avia-section av-m2n1ob5w-57cb6b017fc9a406c8c012422faad1ec main_color avia-section-default avia-no-shadow  avia-builder-el-51  el_after_av_section  el_before_av_section  avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4awjrwc-c37d79d6350eadeef8880d79944f12b4\">\n.flex_column.av-4awjrwc-c37d79d6350eadeef8880d79944f12b4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4awjrwc-c37d79d6350eadeef8880d79944f12b4 av_one_fifth  avia-builder-el-52  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wpnpp8-7675f218abccaa8d28759dcacfa43771\">\n.flex_column.av-3wpnpp8-7675f218abccaa8d28759dcacfa43771{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3wpnpp8-7675f218abccaa8d28759dcacfa43771 av_three_fifth  avia-builder-el-53  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n183r4-cf5ece9c617721f9bad23fa3eb55cf7a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"color: #ffffff;\"> VOORBEELD 2<\/span><\/p>\n<h2 style=\"font-size: 350%; font-weight: 900; text-shadow: #222222 0px 0px 4px; text-align: center;\"><span style=\"color: #ffffff;\">Je verkoopt en installeert deuren en ramen van kunststof<\/span><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m2n18hvg-5b9866193670aef6db1fc111a0b02bb0-wrap avia-button-center  avia-builder-el-55  el_after_av_textblock  el_before_av_button '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n18hvg-5b9866193670aef6db1fc111a0b02bb0\">\n#top #wrap_all .avia-button.av-m2n18hvg-5b9866193670aef6db1fc111a0b02bb0{\nbackground-color:#2fa9a4;\nborder-color:#2fa9a4;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#searchwindows'  class='avia-button av-m2n18hvg-5b9866193670aef6db1fc111a0b02bb0 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >ZOEK<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-m2n18t0j-1ef249fc584a6aec03ec70d02870fb11-wrap avia-button-center  avia-builder-el-56  el_after_av_button  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n18t0j-1ef249fc584a6aec03ec70d02870fb11\">\n#top #wrap_all .avia-button.av-m2n18t0j-1ef249fc584a6aec03ec70d02870fb11{\nbackground-color:#a3215d;\nborder-color:#a3215d;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#socialwindows'  class='avia-button av-m2n18t0j-1ef249fc584a6aec03ec70d02870fb11 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SOCIAAL<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3b7qcfw-b6f2b71fb564e52df12e4353d43398c0\">\n.flex_column.av-3b7qcfw-b6f2b71fb564e52df12e4353d43398c0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3b7qcfw-b6f2b71fb564e52df12e4353d43398c0 av_one_fifth  avia-builder-el-57  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n1f9h9-7b3cb1823fdf067a0a4eb113d932f62e\">\n.avia-section.av-m2n1f9h9-7b3cb1823fdf067a0a4eb113d932f62e{\nbackground-color:#8dc123;\nbackground-image:unset;\n}\n<\/style>\n<div id='searchwindows'  class='avia-section av-m2n1f9h9-7b3cb1823fdf067a0a4eb113d932f62e main_color avia-section-default avia-no-border-styling  avia-builder-el-58  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36cgby4-1f21c8e931029a85da23af24659b4567\">\n.flex_column.av-36cgby4-1f21c8e931029a85da23af24659b4567{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-36cgby4-1f21c8e931029a85da23af24659b4567 av_one_fifth  avia-builder-el-59  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dgxhq4-0708b2af353676bd696698db8b8d7887\">\n.flex_column.av-2dgxhq4-0708b2af353676bd696698db8b8d7887{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dgxhq4-0708b2af353676bd696698db8b8d7887 av_three_fifth  avia-builder-el-60  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n1ld4r-1f2586da445e08d976bfab73b29ef70c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #ffffff;\">Bingo!<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Een bedrijf dat deuren of ramen installeert of levert, moet zich zeker verdiepen in zoekmarketing. Mensen die dubbele beglazing nodig hebben, zoeken ernaar omdat ze serieus van plan zijn het in de nabije toekomst te kopen. Er is veel zoekvolume. Het is typisch een lokaal geleverde dienst. En u wilt bij de eerste resultaten zitten die ze zien.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Bekijk onze <a href=\"https:\/\/nettl.com\/nl\/seo\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffffff; text-decoration: underline;\">SEO-pakketten<\/span><\/a><\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7h33oc-92ad70075ccf33cfe15c6ec5c18e7c2e\">\n.flex_column.av-7h33oc-92ad70075ccf33cfe15c6ec5c18e7c2e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7h33oc-92ad70075ccf33cfe15c6ec5c18e7c2e av_one_fifth  avia-builder-el-62  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n1w4mj-dda635919c98cb4dd64d2af3f59782cb\">\n.avia-section.av-m2n1w4mj-dda635919c98cb4dd64d2af3f59782cb{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='socialwindows'  class='avia-section av-m2n1w4mj-dda635919c98cb4dd64d2af3f59782cb main_color avia-section-default avia-no-border-styling  avia-builder-el-63  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tndh7g-42cf6a912e769e236a6e7352ee0ca472\">\n.flex_column.av-1tndh7g-42cf6a912e769e236a6e7352ee0ca472{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1tndh7g-42cf6a912e769e236a6e7352ee0ca472 av_one_fifth  avia-builder-el-64  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bpc0os-aac8ed602a6adbe9a49d65b0bf4eaa7a\">\n.flex_column.av-1bpc0os-aac8ed602a6adbe9a49d65b0bf4eaa7a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bpc0os-aac8ed602a6adbe9a49d65b0bf4eaa7a av_three_fifth  avia-builder-el-65  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n1v1qs-3a2d6f2b558d81df6757c830464e77b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #0c4843;\">Niet helemaal!<\/span><\/h2>\n<p style=\"text-align: center;\">Moet dezelfde raaminstallateur nu foto&#8217;s van zijn prachtige werk op Social Media plaatsen? Absoluut! Zouden ze vraag kunnen cre\u00ebren door inspirerende foto&#8217;s te delen met een bepaalde lokale markt? Mogelijk. Maar gezien de duidelijke trefwoorden en de lokale vraag die er al is, zal zoekmarketing het in deze situatie meestal beter doen dan sociale promotie.<\/p>\n<p style=\"text-align: center;\"><a href=\"#afternoontea\"><span style=\"color: #0c4843;\">Wil je er nog een proberen?<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtnh30-cde9394a448f3c7210119277f30ef785\">\n.flex_column.av-jtnh30-cde9394a448f3c7210119277f30ef785{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jtnh30-cde9394a448f3c7210119277f30ef785 av_one_fifth  avia-builder-el-67  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n28eou-5b0d25a1a686314b16f43763e3d10fff\">\n.avia-section.av-m2n28eou-5b0d25a1a686314b16f43763e3d10fff .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/catering1920.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m2n28eou-5b0d25a1a686314b16f43763e3d10fff .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='afternoontea'  class='avia-section av-m2n28eou-5b0d25a1a686314b16f43763e3d10fff main_color avia-section-default avia-no-shadow  avia-builder-el-68  el_after_av_section  el_before_av_section  avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4g93cxo-224d6498a4ec0d1e3540f26db7874d08\">\n.flex_column.av-4g93cxo-224d6498a4ec0d1e3540f26db7874d08{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4g93cxo-224d6498a4ec0d1e3540f26db7874d08 av_one_fifth  avia-builder-el-69  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3utb5gc-8218da2ef83e747948f3389bac154276\">\n.flex_column.av-3utb5gc-8218da2ef83e747948f3389bac154276{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3utb5gc-8218da2ef83e747948f3389bac154276 av_three_fifth  avia-builder-el-70  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n2aos2-e4b3691f18859f037ce1912cfd2dff51 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"color: #ffffff;\"> VOORBEELD 3<\/span><\/p>\n<h2 style=\"font-size: 350%; font-weight: 900; text-shadow: #222222 0px 0px 4px; text-align: center;\"><span style=\"color: #ffffff;\">Je levert lokale cateringdiensten voor bruiloften en evenementen<\/span><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m2n2b5r5-d58657b2fa30b71cbfecf312d010f107-wrap avia-button-center  avia-builder-el-72  el_after_av_textblock  el_before_av_button '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2b5r5-d58657b2fa30b71cbfecf312d010f107\">\n#top #wrap_all .avia-button.av-m2n2b5r5-d58657b2fa30b71cbfecf312d010f107{\nbackground-color:#2fa9a4;\nborder-color:#2fa9a4;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#searchcatering'  class='avia-button av-m2n2b5r5-d58657b2fa30b71cbfecf312d010f107 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >ZOEK<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-m2n2bdct-55de617f61c26352e03d1f7baa5af7b7-wrap avia-button-center  avia-builder-el-73  el_after_av_button  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2bdct-55de617f61c26352e03d1f7baa5af7b7\">\n#top #wrap_all .avia-button.av-m2n2bdct-55de617f61c26352e03d1f7baa5af7b7{\nbackground-color:#a3215d;\nborder-color:#a3215d;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#socialcatering'  class='avia-button av-m2n2bdct-55de617f61c26352e03d1f7baa5af7b7 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SOCIAAL<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3l02o8s-97e2b2fcc653973a5d93a40986bef145\">\n.flex_column.av-3l02o8s-97e2b2fcc653973a5d93a40986bef145{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3l02o8s-97e2b2fcc653973a5d93a40986bef145 av_one_fifth  avia-builder-el-74  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2egy3-d7730f968f1e01af2984697eacb082a5\">\n.avia-section.av-m2n2egy3-d7730f968f1e01af2984697eacb082a5{\nbackground-color:#8dc123;\nbackground-image:unset;\n}\n<\/style>\n<div id='searchcatering'  class='avia-section av-m2n2egy3-d7730f968f1e01af2984697eacb082a5 main_color avia-section-default avia-no-border-styling  avia-builder-el-75  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ug78ik-70c93ce67e6c0a2ebc9f9b5bdb9e17f3\">\n.flex_column.av-2ug78ik-70c93ce67e6c0a2ebc9f9b5bdb9e17f3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2ug78ik-70c93ce67e6c0a2ebc9f9b5bdb9e17f3 av_one_fifth  avia-builder-el-76  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2e6euf0-7fb6a9e12454c03086af15a457fabf84\">\n.flex_column.av-2e6euf0-7fb6a9e12454c03086af15a457fabf84{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2e6euf0-7fb6a9e12454c03086af15a457fabf84 av_three_fifth  avia-builder-el-77  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n2j68g-76e725b88c4f49e8f5b960117992c589 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #ffffff;\">Bingo!<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Lokale service? Check. Direct nodig? Check. Voldoende vraag? Check. Als mensen op zoek zijn naar een oplossing voor hun cateringprobleem, doen ze een van de volgende drie dingen. Google vragen. Een vriend vragen. Of ze gaan zelf de keuken in en vragen om een wonder! Bij de eerste optie is de kans het grootst dat je een groot aantal keuzes hebt voor een succesvol resultaat.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Bekijk onze <a href=\"https:\/\/nettl.com\/nl\/seo\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffffff; text-decoration: underline;\">SEO-pakketten<\/span><\/a><\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27dposc-d376689cd6563bca584e028c122dec48\">\n.flex_column.av-27dposc-d376689cd6563bca584e028c122dec48{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-27dposc-d376689cd6563bca584e028c122dec48 av_one_fifth  avia-builder-el-79  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2juhg-ad05ffabf5705bfb3eedd1e894103224\">\n.avia-section.av-m2n2juhg-ad05ffabf5705bfb3eedd1e894103224{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='socialcatering'  class='avia-section av-m2n2juhg-ad05ffabf5705bfb3eedd1e894103224 main_color avia-section-default avia-no-border-styling  avia-builder-el-80  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gxvzz0-23d8b91ba2f9ae685e240ebd82e273a7\">\n.flex_column.av-1gxvzz0-23d8b91ba2f9ae685e240ebd82e273a7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1gxvzz0-23d8b91ba2f9ae685e240ebd82e273a7 av_one_fifth  avia-builder-el-81  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-131cvp8-7050483c5a4da4361251c13a4c2fb540\">\n.flex_column.av-131cvp8-7050483c5a4da4361251c13a4c2fb540{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-131cvp8-7050483c5a4da4361251c13a4c2fb540 av_three_fifth  avia-builder-el-82  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n2u53g-08835d01d89ac70daa62bc9e68747e0f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #0c4843;\">Niet helemaal!<\/span><\/h2>\n<p style=\"text-align: center;\">Je zult hier een patroon hebben opgemerkt. Als je het gevoel hebt dat dit bedrijf zijn vaardigheden zou kunnen laten zien op Social Media, dan heb je het niet mis. Het is een must. En zouden ze zelfs kunnen adverteren bij mensen die een bruiloft organiseren? Makkelijk! Op LinkedIn, bij bedrijven die evenementen organiseren? Zeker een optie. En als je het je kunt veroorloven om je Search-inspanningen aan te vullen met deze tactieken, dan doe je dat. Maar als je een beperkt budget hebt en moet kiezen, dan geeft de duidelijke zoekvraag en -intentie de voorkeur aan SEM.<\/p>\n<p style=\"text-align: center;\"><a href=\"#academy\"><span style=\"color: #0c4843;\">Plaats voor nog \u00e9\u00e9n?<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o1rq58-2dbdaf2604ebfb4039e637d2ecdab93f\">\n.flex_column.av-o1rq58-2dbdaf2604ebfb4039e637d2ecdab93f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o1rq58-2dbdaf2604ebfb4039e637d2ecdab93f av_one_fifth  avia-builder-el-84  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2w1gs-960f304dbec9ae69579ecbd9b705c6fb\">\n.avia-section.av-m2n2w1gs-960f304dbec9ae69579ecbd9b705c6fb .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nl\/wp-content\/uploads\/2024\/10\/academy-1920.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m2n2w1gs-960f304dbec9ae69579ecbd9b705c6fb .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='academy'  class='avia-section av-m2n2w1gs-960f304dbec9ae69579ecbd9b705c6fb main_color avia-section-default avia-no-shadow  avia-builder-el-85  el_after_av_section  el_before_av_section  avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gbwq4c-7ceb3dfa753baca19f1fab0b29d51c65\">\n.flex_column.av-gbwq4c-7ceb3dfa753baca19f1fab0b29d51c65{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gbwq4c-7ceb3dfa753baca19f1fab0b29d51c65 av_one_fifth  avia-builder-el-86  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vr4km4-f3dce2aae6b7e5a8cd502d70904e0ff8\">\n.flex_column.av-3vr4km4-f3dce2aae6b7e5a8cd502d70904e0ff8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3vr4km4-f3dce2aae6b7e5a8cd502d70904e0ff8 av_three_fifth  avia-builder-el-87  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n2xeoz-4f7e6f1d45bf16dc81a6d5de3f0ae00b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"color: #ffffff;\"> VOORBEELD 4<\/span><\/p>\n<h2 style=\"font-size: 350%; font-weight: 900; text-shadow: #222222 0px 0px 4px; text-align: center;\"><span style=\"color: #ffffff;\">Je beheert een voetbalacademie die coaching, training en evenementen aanbiedt<\/span><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m2n2xujx-4e1a75a6f66d3ac2f0d43befa3cb0ae5-wrap avia-button-center  avia-builder-el-89  el_after_av_textblock  el_before_av_button '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2xujx-4e1a75a6f66d3ac2f0d43befa3cb0ae5\">\n#top #wrap_all .avia-button.av-m2n2xujx-4e1a75a6f66d3ac2f0d43befa3cb0ae5{\nbackground-color:#2fa9a4;\nborder-color:#2fa9a4;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#searchacademy'  class='avia-button av-m2n2xujx-4e1a75a6f66d3ac2f0d43befa3cb0ae5 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >ZOEK<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-m2n2y4hr-578df8b856611a569e021e04ea277628-wrap avia-button-center  avia-builder-el-90  el_after_av_button  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n2y4hr-578df8b856611a569e021e04ea277628\">\n#top #wrap_all .avia-button.av-m2n2y4hr-578df8b856611a569e021e04ea277628{\nbackground-color:#a3215d;\nborder-color:#a3215d;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='#socialacademy'  class='avia-button av-m2n2y4hr-578df8b856611a569e021e04ea277628 av-link-btn avia-icon_select-yes-right-icon avia-size-x-large avia-position-center'  ><span class='avia_iconbox_title' >SOCIAAL<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a17zuk-e60a5d3015f380d0e68ad0d855f674d6\">\n.flex_column.av-3a17zuk-e60a5d3015f380d0e68ad0d855f674d6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3a17zuk-e60a5d3015f380d0e68ad0d855f674d6 av_one_fifth  avia-builder-el-91  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n320jw-8a9b3ad95ac716ab74a788879e16e9f0\">\n.avia-section.av-m2n320jw-8a9b3ad95ac716ab74a788879e16e9f0{\nbackground-color:#8dc123;\nbackground-image:unset;\n}\n<\/style>\n<div id='searchacademy'  class='avia-section av-m2n320jw-8a9b3ad95ac716ab74a788879e16e9f0 main_color avia-section-default avia-no-border-styling  avia-builder-el-92  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-30v34ws-254204987aa7620f96bfe3a52c0877ac\">\n.flex_column.av-30v34ws-254204987aa7620f96bfe3a52c0877ac{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-30v34ws-254204987aa7620f96bfe3a52c0877ac av_one_fifth  avia-builder-el-93  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fs8198-163c997429ae74d2b4588c11899d039d\">\n.flex_column.av-2fs8198-163c997429ae74d2b4588c11899d039d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2fs8198-163c997429ae74d2b4588c11899d039d av_three_fifth  avia-builder-el-94  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n39zcv-966f1b273c86d0a601a1cd56b60e5125 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #ffffff;\">Niet helemaal!<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Natuurlijk. Als mensen tijdens de vakantie zoeken naar een lokale voetbalschool om te buigen zoals Becky, dan hoop je dat jouw website bovenaan staat. Maar als dat is wat je doet, laat Google dan gratis zorgen voor dit soort basiszoekopdrachten. Er is gewoon niet genoeg zoekvolume voor de leuke, interactieve en seizoensgebonden evenementen en cursussen die je wilt promoten. Er is een betere manier&#8230;<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"#socialacademy\" rel=\"noopener\"><span style=\"color: #ffffff; text-decoration: underline;\">Zou het Social Media Marketing kunnen zijn?<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ydtvp8-0a885a6c3bdfa9c9abb22fd0c979a0e5\">\n.flex_column.av-1ydtvp8-0a885a6c3bdfa9c9abb22fd0c979a0e5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ydtvp8-0a885a6c3bdfa9c9abb22fd0c979a0e5 av_one_fifth  avia-builder-el-96  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2n32mm5-a2d7d1c896c532f669e16307c141cd86\">\n.avia-section.av-m2n32mm5-a2d7d1c896c532f669e16307c141cd86{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='socialacademy'  class='avia-section av-m2n32mm5-a2d7d1c896c532f669e16307c141cd86 main_color avia-section-default avia-no-border-styling  avia-builder-el-97  el_after_av_section  el_before_av_section  sslno avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1snw1jw-3a3ae26adb6f2b8f805a0375b000c687\">\n.flex_column.av-1snw1jw-3a3ae26adb6f2b8f805a0375b000c687{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1snw1jw-3a3ae26adb6f2b8f805a0375b000c687 av_one_fifth  avia-builder-el-98  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1637ct8-5edb86a3d8a6f74ea5fc07e755fa4b7a\">\n.flex_column.av-1637ct8-5edb86a3d8a6f74ea5fc07e755fa4b7a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1637ct8-5edb86a3d8a6f74ea5fc07e755fa4b7a av_three_fifth  avia-builder-el-99  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m2n3ekgn-8c9477b6e54b3c580bd8a8b8441e84bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-size: 350%; font-weight: 900; text-align: center;\"><span style=\"color: #0c4843;\">Bingo!<\/span><\/h2>\n<p style=\"text-align: center;\">Er is hier gewoon niet genoeg zoekvolume om een ton aan middelen in SEO te stoppen. Maar denk je dat genoeg mensen ge\u00efnteresseerd zijn? Absoluut!<\/p>\n<p style=\"text-align: center;\">Laten we zeggen dat het een voetbalacademie is die wordt gerund door de plaatselijke professionele voetbalclub. Zou het gek zijn om aan te nemen dat er veel mensen zijn die affiniteit hebben met de club, in de buurt wonen en kinderen hebben van een bepaalde leeftijd die ge\u00efnteresseerd zouden kunnen zijn in voetbal? Het is veel gemakkelijker om die demografische gegevens te achterhalen dan de trefwoorden die mensen invoeren om de activiteiten te zoeken die jij aanbiedt.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nettl.com\/nl\/social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0c4843;\">Bekijk onze sociale pakketten<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-weshlo-6297ec57c4cc84a62194ef00f12a7f18\">\n.flex_column.av-weshlo-6297ec57c4cc84a62194ef00f12a7f18{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-weshlo-6297ec57c4cc84a62194ef00f12a7f18 av_one_fifth  avia-builder-el-101  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='familiarity'  class='avia-section av-1ad60rrw-61a6d6eafbb0f62dc06f1fdd8df2f762 main_color avia-section-default avia-no-border-styling  avia-builder-el-102  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19uq8lfg-5b74f19927014a09448bdb7d8b4e4d19\">\n.flex_column.av-19uq8lfg-5b74f19927014a09448bdb7d8b4e4d19{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-19uq8lfg-5b74f19927014a09448bdb7d8b4e4d19 av_one_fifth  avia-builder-el-103  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19h1v458-ad0d7892b61a5f0e302eb8586595fd08\">\n.flex_column.av-19h1v458-ad0d7892b61a5f0e302eb8586595fd08{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-19h1v458-ad0d7892b61a5f0e302eb8586595fd08 av_three_fifth  avia-builder-el-104  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-18mlyixo-072f26c848ff65be89fb6896de58f284 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Beslissingen, beslissingen<\/h2>\n<p>Hopelijk zie je hier een patroon. Een trend om te volgen.<\/p>\n<p>Dus als je moet beslissen waar je je marketingbudget aan wilt toewijzen, begin dan met de kenmerken van je bedrijf te bekijken.<\/p>\n<p>Vraag uzelf af of mensen <strong>actief zoeken<\/strong> naar wat u aanbiedt of dat het gemakkelijker is om uw doelgroep te identificeren op basis van <strong>interesses en demografische gegevens<\/strong>.<\/p>\n<p>Als het zoekvolume en zoekopdrachten met een hoge intentie in jouw voordeel zijn, richt je dan op Search.<\/p>\n<p>Als je product of dienst meer niche is of een visueel verhaal vereist, kan Social Media de meest effectieve route zijn.<\/p>\n<p>Hoewel de meeste bedrijven uiteindelijk zullen profiteren van <strong>een combinatie<\/strong> van Search en Social, vereisen beperkte middelen vaak lastige keuzes.<\/p>\n<p>Met de juiste aanpak kan zelfs een klein budget aanzienlijke resultaten opleveren in het juiste marketingkanaal.<\/p>\n<p>Twijfelt u nog? Praat met <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\">je lokale Nettl studio<\/a>. We helpen duizenden bedrijven bij het kiezen van de beste manieren om meer telefoontjes, klikken en bezoeken te krijgen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-187yc6n0-b524fce999c65e1d088460d17c36a9e3\">\n#top .hr.hr-invisible.av-187yc6n0-b524fce999c65e1d088460d17c36a9e3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-187yc6n0-b524fce999c65e1d088460d17c36a9e3 hr-invisible  avia-builder-el-106  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17yjt42k-1bbedb8709fa31634fdb6e4901e33f85\">\n.avia-image-container.av-17yjt42k-1bbedb8709fa31634fdb6e4901e33f85 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-17yjt42k-1bbedb8709fa31634fdb6e4901e33f85 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-17yjt42k-1bbedb8709fa31634fdb6e4901e33f85 av-styling- avia-align-  avia-builder-el-107  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/02\/studio-square.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17hglwos-502afb0d9e524c602b50fe4c6e1695b2\">\n#top .hr.hr-invisible.av-17hglwos-502afb0d9e524c602b50fe4c6e1695b2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-17hglwos-502afb0d9e524c602b50fe4c6e1695b2 hr-invisible  avia-builder-el-108  el_after_av_image  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-16xg9jvg-f45b376514a08296edbed6e3863d7c33-wrap avia-button-center  avia-builder-el-109  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/nl\/studio-locator'  class='avia-button av-16xg9jvg-f45b376514a08296edbed6e3863d7c33 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Vind uw dichtstbijzijnde Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16efpcik-a8c5364d28961373c4367213d55dee66\">\n.flex_column.av-16efpcik-a8c5364d28961373c4367213d55dee66{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-16efpcik-a8c5364d28961373c4367213d55dee66 av_one_fifth  avia-builder-el-110  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_14'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-20532'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Trefwoorden of tekens: wat past het beste bij jou? Ontdek hoe je de juiste strategie kiest voor jouw bedrijf: Of je nu optimaliseert voor zoekopdrachten of je richt op de interesses van je publiek.<\/p>\n","protected":false},"author":145,"featured_media":20529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-20532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zoeken of Sociaal : nettl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettl.com\/nl\/zoeken-of-sociaal\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoeken of Sociaal : nettl.com\" \/>\n<meta property=\"og:description\" content=\"Trefwoorden of tekens: wat past het beste bij jou? 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