{"id":29423,"date":"2019-06-07T14:49:54","date_gmt":"2019-06-07T02:49:54","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=29423"},"modified":"2019-06-07T14:58:34","modified_gmt":"2019-06-07T02:58:34","slug":"business-marketing-essentials","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/business-marketing-essentials\/","title":{"rendered":"Business Marketing Essentials"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkkk7jlh-81bfccb93d8ccac7ac11d399bc45175d\">\n.avia-section.av-jkkk7jlh-81bfccb93d8ccac7ac11d399bc45175d{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/business-toolkit-banner-180x180.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jkkk7jlh-81bfccb93d8ccac7ac11d399bc45175d main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-29423'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jsdyenid-0e0510179fa2b85de43a166d4c6c7801\">\n#top .av_textblock_section.av-jsdyenid-0e0510179fa2b85de43a166d4c6c7801 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-jsdyenid-0e0510179fa2b85de43a166d4c6c7801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center; color: #fff;\"><em>5 simple<\/em><\/h3>\n<h1 style=\"text-align: center; color: #fff;\">Business<\/h1>\n<h3 style=\"text-align: center; color: #fff;\">Marketing<\/h3>\n<h1 style=\"text-align: center; color: #fff;\">Essentials<\/h1>\n<h3 style=\"text-align: center; color: #fff;\">your business should use<\/h3>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-29423'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29axpqn-5d588fb85fb39a2c7877745f395b3316\">\n.flex_column.av-29axpqn-5d588fb85fb39a2c7877745f395b3316{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-29axpqn-5d588fb85fb39a2c7877745f395b3316 av_one_fifth  avia-builder-el-2  el_after_av_section  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vp8b1r-9b65faf527c4ca21eda4249373d37a32\">\n.flex_column.av-vp8b1r-9b65faf527c4ca21eda4249373d37a32{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-vp8b1r-9b65faf527c4ca21eda4249373d37a32 av_three_fifth  avia-builder-el-3  el_after_av_one_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jwlfhdgr-39f40d35bdb3ddb23ed54e3978f90daa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock superh2'  itemprop=\"text\" ><h2 style=\"text-align: left;\">Business Marketing Essentials<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlgkpdz-2fc6c99358a718bcb4005cac216aa7e8\">\n#top #wrap_all .avia-icon-list-container.av-jwlgkpdz-2fc6c99358a718bcb4005cac216aa7e8 .av_iconlist_title{\ncolor:#60205a;\n}\n<\/style>\n<div  class='avia-icon-list-container av-jwlgkpdz-2fc6c99358a718bcb4005cac216aa7e8  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-jwlgkpdz-2fc6c99358a718bcb4005cac216aa7e8 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-mbldvz-321796ab33091af4c8c4258caad56f98 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color'  itemprop=\"headline\" > approx 4 minute read<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n<section  class='av_textblock_section av-jwlfhdgr-39f40d35bdb3ddb23ed54e3978f90daa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock superh2'  itemprop=\"text\" ><p>No longer can you take an advert in the local paper advertising your business to your potential customers.<\/p>\n<p>Now a days every business must be online with a beautiful responsive website, then you have to tell everyone where to find your website.<\/p>\n<p>Businesses now must use a combination of offline &amp; online marketing channels to give your business the best chance of being seen or heard. Or better still, talked about.<\/p>\n<p>If you need help marketing your business, contact us. At Nettl, we know what it\u2019s like to be a small business &#8211; marketing budgets are tight and time is precious. So it\u2019s ever more important to market your business right.<\/p>\n<p>So we thought we\u2019d share with you a visually pleasing infographic illustrating the five simple, essential marketing channels for your business. We\u2019ve even included explanations below.<\/p>\n<p>Happy reading&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlg1j46-01b7821f505cee1955fc5f2a8464bdf5\">\n#top .hr.hr-invisible.av-jwlg1j46-01b7821f505cee1955fc5f2a8464bdf5{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jwlg1j46-01b7821f505cee1955fc5f2a8464bdf5 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlflhej-a185160e950a7032073a1eec45f30380\">\n.avia-image-container.av-jwlflhej-a185160e950a7032073a1eec45f30380 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jwlflhej-a185160e950a7032073a1eec45f30380 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jwlflhej-a185160e950a7032073a1eec45f30380 av-styling- avia-align-center  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-29431 avia-img-lazy-loading-not-29431 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/Nettl-Business-Marketing-Essentials.jpg\" alt='' title='Nettl-Business-Marketing-Essentials'  height=\"1774\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/Nettl-Business-Marketing-Essentials.jpg 600w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/Nettl-Business-Marketing-Essentials-27x80.jpg 27w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/Nettl-Business-Marketing-Essentials-101x300.jpg 101w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/Nettl-Business-Marketing-Essentials-348x1030.jpg 348w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/Nettl-Business-Marketing-Essentials-507x1500.jpg 507w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/Nettl-Business-Marketing-Essentials-238x705.jpg 238w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/Nettl-Business-Marketing-Essentials-338x999.jpg 338w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/Nettl-Business-Marketing-Essentials-500x1478.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlg1j46-01b7821f505cee1955fc5f2a8464bdf5\">\n#top .hr.hr-invisible.av-jwlg1j46-01b7821f505cee1955fc5f2a8464bdf5{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jwlg1j46-01b7821f505cee1955fc5f2a8464bdf5 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlfws00-c636f3fb9250249524a3ab495d1fd138\">\n.av_font_icon.av-jwlfws00-c636f3fb9250249524a3ab495d1fd138{\ncolor:#99c700;\nborder-color:#99c700;\n}\n.av_font_icon.av-jwlfws00-c636f3fb9250249524a3ab495d1fd138 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-jwlfws00-c636f3fb9250249524a3ab495d1fd138 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue82a' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<section  class='av_textblock_section av-jwlfseoq-cc5f340e87e9a9f09f15a4e906e27587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#1 Events<\/h3>\n<p>Here\u2019s an odd idea, how about getting out into the real world?<\/p>\n<p>We know this may sound a little nuts, but as the old saying goes, people do business with people. And there\u2019s usually lots of people at events.<br \/>\nWhich events do your customers attend? A trade fair? A convention? Classic car show, music festival? Is it possible you could drum up new business at one of these?<\/p>\n<p>Here\u2019s a crazy idea &#8211; could you create your own workshop, networking event or show day?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c\">\n#top .avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .iconlist_icon{\nbackground-color:#efefef;\n}\n#top #wrap_all .avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .av_iconlist_title{\ncolor:#60205a;\n}\n.avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .iconlist_content{\ncolor:#60205a;\n}\n<\/style>\n<div  class='avia-icon-list-container av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-63ofk9b-ebc48b585bb74a09a6ca74e8a1a48ed4 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>Events help generate the most B2B leads. <em><strong>\u00a0(<a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/lead-generation-and-management-82291\" target=\"_blank\" rel=\"noopener\">1<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-5n8v9lb-9cb836b28ee62e03e6b3dcf3a4770b1f avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>79% of marketers generate sales using event marketing. <em><strong>(<a href=\"https:\/\/www.statista.com\/statistics\/307741\/use-of-event-marketing-in-the-us\/\" target=\"_blank\" rel=\"noopener\">2<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-j3upvz-1a3ed84d5ef8989c32aa89e64aea9240 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>84% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. <em><strong>(<a href=\"http:\/\/www.eventmarketer.com\/wp-content\/uploads\/2016\/05\/2016EventTrackExecSummary.pdf\" target=\"_blank\" rel=\"noopener\">3<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n<section  class='av_textblock_section av-jwlfseoq-cc5f340e87e9a9f09f15a4e906e27587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Check out the Nettl Exhibit &amp; Display range<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jwlhafg5-b90a65f4d3a78e352d3538f1ba165757-wrap avia-button-left  avia-builder-el-14  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/www.nettl.com\/nz\/exhibition\/'  class='avia-button av-jwlhafg5-b90a65f4d3a78e352d3538f1ba165757 av-link-btn avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >Exhibition Range<\/span><\/a><\/div><br \/>\n<div  class='hr av-jwlgioai-c4f3a1292b7ade7450e2c415e91901c3 hr-short  avia-builder-el-15  el_after_av_button  el_before_av_font_icon  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlfws00-86d2d8bca157049e6fa8b4cc56dd3cae\">\n.av_font_icon.av-jwlfws00-86d2d8bca157049e6fa8b4cc56dd3cae{\ncolor:#99c700;\nborder-color:#99c700;\n}\n.av_font_icon.av-jwlfws00-86d2d8bca157049e6fa8b4cc56dd3cae .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-jwlfws00-86d2d8bca157049e6fa8b4cc56dd3cae avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<section  class='av_textblock_section av-jwlfseoq-cc5f340e87e9a9f09f15a4e906e27587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#2 Printing &amp; Direct mail<\/h3>\n<p>It\u2019s important to use a mix of channels and print cannot be ignored (even Google send you stuff in the post!). Want more examples? Airbnb, Facebook, Amazon, all use print marketing as part of their marketing strategies.<\/p>\n<p>The incredible thing about print is, it\u2019s turned full circle. We all receive less in the post than we used to. Yet, research shows that it gets a better response than ever. So, if less businesses are using print as part of their marketing \u2013 you\u2019ve got less competition and more chance of your message being seen\u2026 and read!<\/p>\n<p>Send your customers direct mail in the way of a postcard, letter, brochure or catalogue. Include a special offer to really draw your customers in to buy more or refer potential customers to your business.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c\">\n#top .avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .iconlist_icon{\nbackground-color:#efefef;\n}\n#top #wrap_all .avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .av_iconlist_title{\ncolor:#60205a;\n}\n.avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .iconlist_content{\ncolor:#60205a;\n}\n<\/style>\n<div  class='avia-icon-list-container av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-51vvsnj-237cc04ff6d79d9922c4cea05ca3a31f avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>87% of people said they were influenced to make an online purchase as a result of receiving direct mail. <em><strong> (<a href=\"https:\/\/www.marketingweek.com\/2017\/08\/23\/royal-mail-direct-mail-trust\/\" target=\"_blank\" rel=\"noopener\">4<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-4ei30fj-3de09218a8a69e5c4ff4874e00d98e87 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>4 out of 5 people say they\u2019ve connected with a business after getting direct mail. <em><strong>(<a href=\"https:\/\/www.marketingweek.com\/2017\/08\/23\/royal-mail-direct-mail-trust\/\" target=\"_blank\" rel=\"noopener\">5<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-3y0betr-0caeed9bc8fb205359fd558c7255125b avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>44% agreed that they were more likely to remember something they had read in print rather than on screen (only 12% disagreed). <em><strong>(<a href=\"http:\/\/www.wardour.co.uk\/opinion\/post\/rethink-ink-print-in-a-digital-world\" target=\"_blank\" rel=\"noopener\">6<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n<section  class='av_textblock_section av-jwlfseoq-cc5f340e87e9a9f09f15a4e906e27587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>You\u2019re welcome to purchase your print online<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jwlhafg5-17b68841933efa9ed038ae3bbddb7b8b-wrap avia-button-left  avia-builder-el-20  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/www.nettl.com\/nz\/shop\/product-search\/'  class='avia-button av-jwlhafg5-17b68841933efa9ed038ae3bbddb7b8b av-link-btn avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >Print Online<\/span><\/a><\/div><br \/>\n<div  class='hr av-jwlgioai-c4f3a1292b7ade7450e2c415e91901c3 hr-short  avia-builder-el-21  el_after_av_button  el_before_av_font_icon  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlfws00-37b74a9663b141069baec1b2eb7e95e0\">\n.av_font_icon.av-jwlfws00-37b74a9663b141069baec1b2eb7e95e0{\ncolor:#99c700;\nborder-color:#99c700;\n}\n.av_font_icon.av-jwlfws00-37b74a9663b141069baec1b2eb7e95e0 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-jwlfws00-37b74a9663b141069baec1b2eb7e95e0 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8fd' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<section  class='av_textblock_section av-jwlfseoq-cc5f340e87e9a9f09f15a4e906e27587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#3 Social media<\/h3>\n<p>When<a href=\"https:\/\/www.rivaliq.com\/blog\/2019-social-media-benchmark-report\/#title-all-industry\" target=\"_blank\" rel=\"noopener\"> engagement rates on Facebook<\/a> are reported to have fallen to 0.09%, you might be forgiven for thinking social media is a waste of time. However, <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> has proven to be an effective place to hang out, help and connect. Especially if you\u2019re your business is in the B2B sector.<\/p>\n<p>Think of it this way, you\u2019ve stalked your ex-boyfriend and his new girlfriend (yes we all do it!). It\u2019s the same for businesses, we scope a company\u2019s social media presence before making a purchase. So for that reason alone, it\u2019s important to for your business to create content that is on-brand, adds value and is regular. Why? To show potential customers you\u2019re active in the marketplace and a credible option to explore.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c\">\n#top .avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .iconlist_icon{\nbackground-color:#efefef;\n}\n#top #wrap_all .avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .av_iconlist_title{\ncolor:#60205a;\n}\n.avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .iconlist_content{\ncolor:#60205a;\n}\n<\/style>\n<div  class='avia-icon-list-container av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-3dphtrj-c7d665aebc23edb2c8e42016adfe706d avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>94% of B2B marketers use Linkedin to distribute content. <em><strong>(<a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2017\/pdfs\/Sophisticated-Marketers-Guide-to-LinkedIn-v03.12.pdf\" target=\"_blank\" rel=\"noopener\">7<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-35745v3-6a09848cf48bfe54cbcc342d51ab7183 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>54% of social browsers use social media to research products. <em><strong>(<a href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-day\/social-browsers-brand\/\" target=\"_blank\" rel=\"noopener\">8<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2ey73nz-b9f9bb1e3447c1520174a4b7ceeb85ea avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>49% of consumers depend on social influencers for recommendations. <em><strong>(<a href=\"https:\/\/fourcommunications.com\/insights-on-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">9<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n<section  class='av_textblock_section av-jwlfseoq-cc5f340e87e9a9f09f15a4e906e27587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If your business is not on social media or you need help getting the most out of your profiles, <a href=\"https:\/\/www.nettl.com\/nz\/studio-search\/\">talk to us<\/a>, we can help.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jwlgioai-c4f3a1292b7ade7450e2c415e91901c3 hr-short  avia-builder-el-26  el_after_av_textblock  el_before_av_font_icon  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlfws00-30a5270bb454d2fe2533ea5a5b2b8dcd\">\n.av_font_icon.av-jwlfws00-30a5270bb454d2fe2533ea5a5b2b8dcd{\ncolor:#99c700;\nborder-color:#99c700;\n}\n.av_font_icon.av-jwlfws00-30a5270bb454d2fe2533ea5a5b2b8dcd .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-jwlfws00-30a5270bb454d2fe2533ea5a5b2b8dcd avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<section  class='av_textblock_section av-jwlfseoq-cc5f340e87e9a9f09f15a4e906e27587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#4 SEO (Search Engine Optimisation)<\/h3>\n<p>Why do you have a website?<\/p>\n<p>To sell more shoes? So people can find your business? To provide free quotes? To reserve table for your diners? More website traffic?<\/p>\n<p>More website traffic comes from organic search than any other source. So whenever someone is using a search engine such as <a href=\"https:\/\/www.google.co.nz\" target=\"_blank\" rel=\"noopener\">Google<\/a> to find information that\u2019s relevant to your product, service, or website, you need to be there. If you\u2019re not, you can guarantee your competitors will be.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c\">\n#top .avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .iconlist_icon{\nbackground-color:#efefef;\n}\n#top #wrap_all .avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .av_iconlist_title{\ncolor:#60205a;\n}\n.avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .iconlist_content{\ncolor:#60205a;\n}\n<\/style>\n<div  class='avia-icon-list-container av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c  avia-builder-el-29  el_after_av_textblock  el_before_av_textblock '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-7xoer3-3e5ad77901ac6c2e91468eefed0f3a1a avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>More website traffic comes from organic search than any other source. <em><strong>(<a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/content-optimization\" target=\"_blank\" rel=\"noopener\">10<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1ridfzj-f52a1dce1e88a801882af157f5febfcc avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>4 in 5 people use search engines to find local information <em><strong>(<a href=\"https:\/\/www.thinkwithgoogle.com\/advertising-channels\/search\/how-advertisers-can-extend-their-relevance-with-search-download\/\" target=\"_blank\" rel=\"noopener\">11<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mwwpcf-b9208050368b3f7cac1d78fc5fd2b690 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p><em><strong><span style=\"font-weight: 400;\">94% of B2B buyers research online for purchase decisions.\u00a0<\/span>(<a href=\"https:\/\/www.brafton.com\/news\/94-percent-b2b-buyers-research-online-purchase-decisions\/\" target=\"_blank\" rel=\"noopener\">12<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n<section  class='av_textblock_section av-jwlfseoq-cc5f340e87e9a9f09f15a4e906e27587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you don\u2019t have a website or your <a href=\"https:\/\/www.nettl.com\/nz\/website-design\/\">website<\/a> could be working harder for your business, <a href=\"https:\/\/www.nettl.com\/nz\/studio-search\/\">you need to talk to us<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jwlgioai-c4f3a1292b7ade7450e2c415e91901c3 hr-short  avia-builder-el-31  el_after_av_textblock  el_before_av_font_icon  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlfws00-30a5270bb454d2fe2533ea5a5b2b8dcd\">\n.av_font_icon.av-jwlfws00-30a5270bb454d2fe2533ea5a5b2b8dcd{\ncolor:#99c700;\nborder-color:#99c700;\n}\n.av_font_icon.av-jwlfws00-30a5270bb454d2fe2533ea5a5b2b8dcd .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-jwlfws00-30a5270bb454d2fe2533ea5a5b2b8dcd avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<section  class='av_textblock_section av-jwlfseoq-cc5f340e87e9a9f09f15a4e906e27587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#5 Oh, and of course you can actually still email people<\/h3>\n<p>But here\u2019s the thing, there are some rules.<\/p>\n<p>Email addresses you\u2019ve scraped from cards at a show, purchased randomly, or even collected in exchange for a coupon code won\u2019t cut it anymore (strictly speaking, they never really did).<\/p>\n<p>Instead, people need to have explicitly opted in to receive the type of emails you\u2019re going to be sending. Or, they could be an existing customer who previously bought or enquired about a similar product or service from you.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c\">\n#top .avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .iconlist_icon{\nbackground-color:#efefef;\n}\n#top #wrap_all .avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .av_iconlist_title{\ncolor:#60205a;\n}\n.avia-icon-list-container.av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c .iconlist_content{\ncolor:#60205a;\n}\n<\/style>\n<div  class='avia-icon-list-container av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c  avia-builder-el-34  el_after_av_textblock  el_before_av_textblock '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-jwlg597b-0ba85a376c3c54ad0df9e215a8a3f14c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-v6rvan-a669d0f8981a70aac5dcfba775902d65 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>81% of SMBs still rely on email as their primary customer acquisition channel. <em><strong>(<a href=\"https:\/\/www.emarsys.com\/app\/uploads\/2018\/01\/eTail-Emarsys-WBR-SMB-Report.pdf\" target=\"_blank\" rel=\"noopener\">13<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-11yzvn3-3f12c85c892ea70d7fc75d1752d08e75 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>49% of people said they\u2019d like to receive promotional emails from their favourite brands. <em><strong>(<a href=\"https:\/\/www.statista.com\/statistics\/434649\/promotional-email-frequency-preference-usa-consumer\/\" target=\"_blank\" rel=\"noopener\">14<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-q31i0f-04172d13c4ee1b5a7673f86c40a680a8 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>The average open rate for a welcome email is 82%. <em><strong>(<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks.html\" target=\"_blank\" rel=\"noopener\">15<\/a>)<\/strong><\/em><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n<section  class='av_textblock_section av-jwlfseoq-cc5f340e87e9a9f09f15a4e906e27587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>At Nettl, we design and create beautiful emails that engage your customers and drive your customers to your business, <a href=\"https:\/\/www.nettl.com\/nz\/studio-search\/\">talk to us<\/a>, if you\u2019d like to learn more<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jwlgioai-c4f3a1292b7ade7450e2c415e91901c3 hr-short  avia-builder-el-36  el_after_av_textblock  el_before_av_image  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwlh8tvl-280b7f28c6e6282bf37c7e2212046681\">\n.avia-image-container.av-jwlh8tvl-280b7f28c6e6282bf37c7e2212046681 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jwlh8tvl-280b7f28c6e6282bf37c7e2212046681 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jwlh8tvl-280b7f28c6e6282bf37c7e2212046681 av-styling- avia-align-center  avia-builder-el-37  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-29440 avia-img-lazy-loading-not-29440 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/arrows900.jpg\" alt='' title='arrows900'  height=\"675\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/arrows900.jpg 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/arrows900-80x60.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/arrows900-300x225.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/arrows900-768x576.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/arrows900-705x529.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/arrows900-450x338.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/06\/arrows900-500x375.jpg 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jwlfseoq-cc5f340e87e9a9f09f15a4e906e27587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Marketing is about getting the right message, in front of the right people at the right time. Both digital and offline methods have a role to play in marketing your business. The resources assigned to each depends on your budget and where your customers are. Nettl can help you leverage all available channels to do well in today\u2019s omnichannel arena.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":29446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32,13],"tags":[],"class_list":["post-29423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/29423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=29423"}],"version-history":[{"count":21,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/29423\/revisions"}],"predecessor-version":[{"id":30555,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/29423\/revisions\/30555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/29446"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=29423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=29423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=29423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}