{"id":30652,"date":"2020-03-10T15:54:00","date_gmt":"2020-03-10T02:54:00","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=30652"},"modified":"2020-03-12T11:41:16","modified_gmt":"2020-03-11T22:41:16","slug":"how-to-style-your-brand-for-printing","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/how-to-style-your-brand-for-printing\/","title":{"rendered":"How to style your brand for printing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkkk7jlh-cf1e4c556885be99802fe0fc7333a5d2\">\n.avia-section.av-jkkk7jlh-cf1e4c556885be99802fe0fc7333a5d2{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/how-to-style-your-brand.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-jkkk7jlh-cf1e4c556885be99802fe0fc7333a5d2 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div 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id=\"style-css-av-7hd5nl-8e62074a109bef393d2b0affe533dc20\">\n.flex_column.av-7hd5nl-8e62074a109bef393d2b0affe533dc20{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7hd5nl-8e62074a109bef393d2b0affe533dc20 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2dv7urm-e440bc09812b141aa45c59ceffe2403c\">\n.avia-image-container.av-k2dv7urm-e440bc09812b141aa45c59ceffe2403c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k2dv7urm-e440bc09812b141aa45c59ceffe2403c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k2dv7urm-e440bc09812b141aa45c59ceffe2403c av-styling- avia-align-center  avia-builder-el-3  el_before_av_font_icon  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30666 avia-img-lazy-loading-not-30666 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-for-printing-title.png\" alt='' title='How-to-style-your-brand-for-printing-title'  height=\"300\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-for-printing-title.png 600w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-for-printing-title-80x40.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-for-printing-title-300x150.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-for-printing-title-450x225.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-for-printing-title-500x250.png 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79lff13-eaff72e1c033aa023620437c8bc9d054\">\n.av_font_icon.av-k79lff13-eaff72e1c033aa023620437c8bc9d054{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-k79lff13-eaff72e1c033aa023620437c8bc9d054 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id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326\">\n.av_font_icon.av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<p><em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1>How to style your brand for printing<\/h1>\n<p><em>By Fiona Humberstone<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-96f32b429c947f44c4bf1acf52f39535\">\n.avia-image-container.av-k79rsk3c-96f32b429c947f44c4bf1acf52f39535 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-96f32b429c947f44c4bf1acf52f39535 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-96f32b429c947f44c4bf1acf52f39535 av-styling- avia-align-left  avia-builder-el-12  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30655 avia-img-lazy-loading-not-30655 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Fiona-Humberstone-27-300x164.png\" alt='Author: Fiona Humberstone' title='Fiona-Humberstone--27'  height=\"164\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Fiona-Humberstone-27-300x164.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Fiona-Humberstone-27-80x44.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Fiona-Humberstone-27-495x273.png 495w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Fiona-Humberstone-27-450x246.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Fiona-Humberstone-27.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15\">\n#top .hr.hr-invisible.av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15 hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>You\u2019re on the cusp of something big<\/h2>\n<p>Perhaps you\u2019re launching a new business or blog. Maybe you\u2019re changing direction or, having run your business for several years, you\u2019re ready to up your game.<\/p>\n<p>You understand that a smart, stylish and distinctive brand identity will get you noticed. You know that it\u2019ll help you attract the right sorts of clients and show the world how serious you are. But how do you make sure that the time and money you invest in your branding will pay off? How do you make sure it\u2019ll be an accurate reflection of your aspirations? That it\u2019ll appeal to your most profitable clients, and more like them? How do you make sure you pick the right designer, brief them effectively and communicate your brand in a way that really represents you and your business?<\/p>\n<p>You need a little focus, some insider knowledge and an experienced hand to guide you through the process.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k7jr7u34-f547f4fdccec644d60d525ff10f93a91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Create a distinctive identity<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k7jr7u34-f547f4fdccec644d60d525ff10f93a91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"attachment_30669\" style=\"width: 210px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-30669\" class=\"wp-image-30669 lazyload\" data-src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/distinctive-identity-263x300.jpg\" alt=\"Create a distinctive identity\" width=\"200\" height=\"228\" data-srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/distinctive-identity-263x300.jpg 263w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/distinctive-identity-70x80.jpg 70w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/distinctive-identity.jpg 300w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/228;\" \/><p id=\"caption-attachment-30669\" class=\"wp-caption-text\">Photo: Matt Pereira<\/p><\/div>\n<p>Most of us understand the importance of having a smart and professional <a href=\"https:\/\/www.nettl.com\/nz\/services\/graphic-design\/\">logo<\/a>, <a href=\"https:\/\/www.nettl.com\/nz\/website-design\/\">website<\/a> and <a href=\"https:\/\/www.nettl.com\/nz\/services\/printing-products\/\">business card<\/a>. But if you want to realise the true potential of your brand then you need a brand identity that\u2019s more than smart.<\/p>\n<p>You need something that shows your personality, evokes the senses and captivates your clients. Styling your brand well is about reflecting what your business is all about and also your aspirations for the future.<\/p>\n<p>It\u2019s about creating an emotional connection between you, your business and your customer. It means capturing the essence of what you do and communicating that through every design decision you make for your brand. It\u2019s about tapping into the overwhelming majority of customers who buy with their hearts and not their heads.<\/p>\n<p>Styling your brand well means creating a look and feel for your business that\u2019s utterly irresistible to current and prospective clients. In short, it makes doing business easier.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So what is brand styling?<\/h2>\n<p>Brand Styling is the art of using type, colour, pattern, illustration and texture to communicate a carefully considered and highly intentional message. One that will help you attract the right sorts of clients, compel\u00a0them to do business with you and enable you to get where you want to be, faster.<\/p>\n<p>Brand styling involves more than creating a smart logo, although that\u2019s certainly at the centre of your brand identity. A well-styled brand pulls together typefaces with just the right character; colours that resonate and communicate your brand values; patterns that add depth and flair and illustrative elements that bring personality and style.<\/p>\n<p>Essentially it\u2019s about creating a distinctive look that reflects what your business is all about.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-6646c9397d896a38cb4ce87238f236a9\">\n.avia-image-container.av-k79rsk3c-6646c9397d896a38cb4ce87238f236a9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-6646c9397d896a38cb4ce87238f236a9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-6646c9397d896a38cb4ce87238f236a9 av-styling- avia-align-left  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30664 avia-img-lazy-loading-not-30664 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Anatomy-of-a-brand.jpg\" alt='The anatomy of a well-styled brand' title='Anatomy-of-a-brand'  height=\"771\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Anatomy-of-a-brand.jpg 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Anatomy-of-a-brand-80x69.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Anatomy-of-a-brand-300x257.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Anatomy-of-a-brand-768x658.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Anatomy-of-a-brand-705x604.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Anatomy-of-a-brand-450x386.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Anatomy-of-a-brand-500x428.jpg 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The brand board (above) shows some of the different elements that make up a well-styled brand. Your brand may include some, or all, of these elements depending on what you do and how you want to come across.<\/p>\n<p>I\u2019ve been styling brands for fifteen years now I\u2019m consistently amazed at the effect a well-designed brand will have on a business.<\/p>\n<p>It\u2019s the difference between fighting for every project and competing on price, or attracting a steady stream of clients who value what you do and are prepared to invest in the difference your product or service makes.<\/p>\n<p><strong>Expect your brand identity to include some or all of the following:<\/strong><\/p>\n<ul>\n<li>A distinctive <strong>logo<\/strong> that\u2019s instantly recognisable<\/li>\n<li>A <strong>colour palette<\/strong> that supports your brand values<\/li>\n<li>A range of <strong>typefaces<\/strong> to add character<\/li>\n<li><strong>Illustrations<\/strong> perhaps to add interest and personality<\/li>\n<li><strong>Photography<\/strong> to add consistency and depth<\/li>\n<li><strong>Patterns<\/strong> and devices to add texture and flair<\/li>\n<\/ul>\n<p>You may not need all of these elements, but if you want to communicate in a compelling way you\u2019ll need to think about something that\u2019s more comprehensive than simple your logo and a couple of colours.<\/p>\n<p>When your brand identity is crafted with focus, flair and purpose\u00a0it becomes an asset to your business. Enabling\u00a0your current and prospective clients see your business the way you do; building value; setting you apart from the competition and helping you gain in confidence.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjx1k-f5c1a7ce10a787ef84976b3829f9fd30\">\n#top .hr.hr-invisible.av-k7jsjx1k-f5c1a7ce10a787ef84976b3829f9fd30{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjx1k-f5c1a7ce10a787ef84976b3829f9fd30 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-2bf8a88e9e676eed2e8288964a98c712\">\n.avia-image-container.av-k79rsk3c-2bf8a88e9e676eed2e8288964a98c712 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-2bf8a88e9e676eed2e8288964a98c712 .av-caption-image-overlay-bg{\nopacity:0.2;\nbackground-color:#000000;\n}\n.avia-image-container.av-k79rsk3c-2bf8a88e9e676eed2e8288964a98c712 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:10px;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-2bf8a88e9e676eed2e8288964a98c712 av-styling- avia-align-center  avia-builder-el-23  el_after_av_hr  el_before_av_hr  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Photo: Matt Pereira<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30672 avia-img-lazy-loading-not-30672 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/style-your-brand.jpg\" alt='How to style your brand photo by Matt Pereira' title='style-your-brand'  height=\"642\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/style-your-brand.jpg 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/style-your-brand-80x57.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/style-your-brand-300x214.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/style-your-brand-768x548.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/style-your-brand-260x185.jpg 260w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/style-your-brand-705x503.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/style-your-brand-450x321.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/style-your-brand-500x357.jpg 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jshe5h-4ceb1ee140ff2357b61388a2fe543df1\">\n#top .hr.hr-invisible.av-k7jshe5h-4ceb1ee140ff2357b61388a2fe543df1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-k7jshe5h-4ceb1ee140ff2357b61388a2fe543df1 hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How to Style Your Brand<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"attachment_30674\" style=\"width: 273px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-30674\" class=\"wp-image-30674 size-medium lazyload\" data-src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/create-a-vision-263x300.jpg\" alt=\"Create a vision\" width=\"263\" height=\"300\" data-srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/create-a-vision-263x300.jpg 263w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/create-a-vision-70x80.jpg 70w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/create-a-vision.jpg 300w\" data-sizes=\"(max-width: 263px) 100vw, 263px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 263px; --smush-placeholder-aspect-ratio: 263\/300;\" \/><p id=\"caption-attachment-30674\" class=\"wp-caption-text\">Photo: Matt Pereira<\/p><\/div>\n<h4>Start by getting focused<\/h4>\n<p>Essentially, you need to ask yourself: what do I want to be known for? What makes you different? What do your clients love about what you do and how do you want to come across?<\/p>\n<p>Just take a moment or two to write down three words that encapsulate how you\u2019d like your business to be seen. Three words that sum up what you want to be known for:<\/p>\n<ol>\n<li>. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .<\/li>\n<li>. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .<\/li>\n<li>. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .<\/li>\n<\/ol>\n<h4>Create a vision<\/h4>\n<p>How should your brand look and feel? Without being too prescriptive, try to pull together a mood-board that reflects your vision for your company. This isn\u2019t just about showing what you do, it\u2019s a powerful jumping off point for your creative process so think big and let your imagination run wild!<\/p>\n<p>Ask yourself:<\/p>\n<ul>\n<li>What impression do my current website and marketing materials give about my business?<\/li>\n<li>Are they consistent?<\/li>\n<li>Do they reflect what I want to be known for?<\/li>\n<li>Am I winning business because of, or in spite of, my current brand identity?<\/li>\n<li>Do I find it difficult to get my clients to see the value in what I\u2019m doing?<\/li>\n<li>Am I proud of my website, business card, logo and marketing literature?<\/li>\n<\/ul>\n<h4>Use colour psychology to help you make sense of where you\u2019re headed<\/h4>\n<p>Translating your brand values into tangible fonts, colours, patterns and textures can be challenging. How can you be absolutely sure that what you pick sends out the right messages? Colour psychology is your friend. It\u2019ll bring a very objective process to something that\u2019s so fraught with subjective whim.<\/p>\n<h4>Pull in elements with intention<\/h4>\n<p>Think carefully about the choices you make when crafting your brand identity. You want to create a specific impression \u2013 whether that\u2019s cutting edge, masculine and ergonomic or delicate, distressed, laidback luxe (and everything in between). Ask yourself: does this create the impression I want?<\/p>\n<h4>Review against the brief<\/h4>\n<p>Always! It\u2019s always about mixing a blend of heart and head. You need to love it \u2013 it\u2019s your brand identity, but it doesn\u2019t need to reflect every nuance of your personality and most importantly, it needs to create the right impact with the people who are going to invest in your business.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jskbfo-bba100b19cd552c91e47113adbed8a39\">\n#top .hr.hr-invisible.av-k7jskbfo-bba100b19cd552c91e47113adbed8a39{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jskbfo-bba100b19cd552c91e47113adbed8a39 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-2b92c9529c42d06ce65d2a5e7c6ddfd1\">\n.avia-image-container.av-k79rsk3c-2b92c9529c42d06ce65d2a5e7c6ddfd1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-2b92c9529c42d06ce65d2a5e7c6ddfd1 .av-caption-image-overlay-bg{\nopacity:0.2;\nbackground-color:#000000;\n}\n.avia-image-container.av-k79rsk3c-2b92c9529c42d06ce65d2a5e7c6ddfd1 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:10px;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-2b92c9529c42d06ce65d2a5e7c6ddfd1 av-styling- avia-align-center  avia-builder-el-29  el_after_av_hr  el_before_av_hr  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Photo: Matt Pereira<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30675 avia-img-lazy-loading-not-30675 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/brand-board.jpg\" alt='brand style board' title='brand-board'  height=\"642\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/brand-board.jpg 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/brand-board-80x57.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/brand-board-300x214.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/brand-board-768x548.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/brand-board-260x185.jpg 260w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/brand-board-705x503.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/brand-board-450x321.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/brand-board-500x357.jpg 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b\">\n#top .hr.hr-invisible.av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b hr-invisible  avia-builder-el-30  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>About the Author<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img decoding=\"async\" class=\"alignright wp-image-30676 size-medium lazyload\" data-src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-book-by-Fiona-277x300.jpg\" alt=\"How to Style your Brand by Fiona\" width=\"277\" height=\"300\" data-srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-book-by-Fiona-277x300.jpg 277w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-book-by-Fiona-74x80.jpg 74w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-book-by-Fiona-450x488.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-book-by-Fiona-500x542.jpg 500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/How-to-style-your-brand-book-by-Fiona.jpg 638w\" data-sizes=\"(max-width: 277px) 100vw, 277px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 277px; --smush-placeholder-aspect-ratio: 277\/300;\" \/><\/p>\n<p><a href=\"https:\/\/www.thebrand-stylist.com\/about\">Fiona Humberstone<\/a> has been styling brands and running workshops since 2000.<\/p>\n<p>Having founded, grown and sold one of the UK\u2019s most successful brand styling companies, Fiona now consults for design agencies and runs game-changing courses around the world and is available for speaking engagements.<\/p>\n<p>Her bestselling book, <a href=\"https:\/\/www.amazon.com\/How-Style-Your-Brand-Distinctive\/dp\/0956454534\">How to Style Your Brand<\/a>, is available online from <a href=\"https:\/\/www.amazon.com\/How-Style-Your-Brand-Distinctive\/dp\/0956454534\">Amazon<\/a>.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-k7jskpv2-6ca8875a94c9e8da484125f44a603b8d hr-default  avia-builder-el-33  el_after_av_textblock  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b\">\n#top .hr.hr-invisible.av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b hr-invisible  avia-builder-el-34  el_after_av_hr  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-e5adde98d73f87bfdd405ad9d6f3847c\">\n.avia-image-container.av-k79rsk3c-e5adde98d73f87bfdd405ad9d6f3847c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-e5adde98d73f87bfdd405ad9d6f3847c .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:10px;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-e5adde98d73f87bfdd405ad9d6f3847c av-styling- avia-align-center  avia-builder-el-35  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30738 avia-img-lazy-loading-not-30738 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600.jpg\" alt='Nettl Marketing &amp; Print Id' title='Nettl-marketing-ideas-book-600'  height=\"314\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600.jpg 600w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-80x42.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-300x157.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-450x236.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-500x262.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><em>Interested in more ideas on how to market your business?<\/em><\/h3>\n<p style=\"text-align: center;\">Request your <strong>free<\/strong> copy of the latest Marketing and Print Ideas from Nettl!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k7jsbdja-f46780165bd97c56d43ebbe94617c177-wrap avia-button-center  avia-builder-el-37  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/www.nettl.com\/nz\/free-marketing-print-ideas-magazine'  class='avia-button av-k7jsbdja-f46780165bd97c56d43ebbe94617c177 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center av-icon-on-hover avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Order Your Free Copy<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b\">\n#top .hr.hr-invisible.av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b hr-invisible  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clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Perhaps you\u2019re launching a new business or blog, changing business direction or you\u2019re ready to up your game&#8230; Learn how to best style your brand for the best outcome for your business.<\/p>\n","protected":false},"author":21,"featured_media":30699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[353,71,374,74],"tags":[361,356,355,321,362,359,76,360,325],"class_list":["post-30652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-creative","category-marketing-print-ideas","category-print","tag-brand","tag-brand-styling","tag-branding","tag-business-cards","tag-identity","tag-logo","tag-printing","tag-style","tag-website"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=30652"}],"version-history":[{"count":25,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30652\/revisions"}],"predecessor-version":[{"id":30777,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30652\/revisions\/30777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/30699"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=30652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=30652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=30652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}