{"id":30697,"date":"2020-03-06T14:21:30","date_gmt":"2020-03-06T01:21:30","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=30697"},"modified":"2020-03-12T11:40:59","modified_gmt":"2020-03-11T22:40:59","slug":"how-to-get-more-web-enquiries","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/how-to-get-more-web-enquiries\/","title":{"rendered":"How to get more web enquiries"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkkk7jlh-853b203e5deb110b62bb202036199468\">\n.avia-section.av-jkkk7jlh-853b203e5deb110b62bb202036199468{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/more-web-enquiries.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-jkkk7jlh-853b203e5deb110b62bb202036199468 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jkkk7jlh-853b203e5deb110b62bb202036199468 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-30697'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7hd5nl-8e62074a109bef393d2b0affe533dc20\">\n.flex_column.av-7hd5nl-8e62074a109bef393d2b0affe533dc20{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7hd5nl-8e62074a109bef393d2b0affe533dc20 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2dv7urm-7007b167b9fba32eb9321747ca2235f8\">\n.avia-image-container.av-k2dv7urm-7007b167b9fba32eb9321747ca2235f8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k2dv7urm-7007b167b9fba32eb9321747ca2235f8 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.av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-k79lff13-eaff72e1c033aa023620437c8bc9d054 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/span><\/span><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36\">\n.flex_column.av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-afxafwe-f7433476332193c6844c39fcc81ae231 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-30697'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6\">\n.flex_column.av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6 av_one_fifth  avia-builder-el-7  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1>Top 6 tips to get more web enquiries and grow your customer base<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326\">\n.av_font_icon.av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<p><em><strong>approx 4 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsj95k-a58128a8c09b837b94a97e4b956293eb\">\n#top .hr.hr-invisible.av-k7jsj95k-a58128a8c09b837b94a97e4b956293eb{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsj95k-a58128a8c09b837b94a97e4b956293eb hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>People are busy and easily distracted. So how do you encourage visitors to stay a bit longer on your website, find what they need, and get in touch easily? Ultimately, how can you convert your web traffic into web enquiries?<\/p>\n<p>There\u2019s no magic formula, but research has shown these simple steps can help&#8230;<\/p>\n<ol>\n<li>Be clear about your offering<\/li>\n<li>Write for the web<\/li>\n<li>Make it easy to get in touch<\/li>\n<li>Build trust and credibility<\/li>\n<li>Be mobile friendly<\/li>\n<li>Keep it up to date<\/li>\n<\/ol>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k7jr7u34-f547f4fdccec644d60d525ff10f93a91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>1. Be clear about your offering<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k7jr7u34-f547f4fdccec644d60d525ff10f93a91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img decoding=\"async\" class=\"alignright wp-image-30705 size-full lazyload\" data-src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Dropbox-Image.png\" alt=\"Dropbox Homepage\" width=\"350\" height=\"233\" data-srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Dropbox-Image.png 350w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Dropbox-Image-80x53.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Dropbox-Image-300x200.png 300w\" data-sizes=\"(max-width: 350px) 100vw, 350px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/233;\" \/><\/p>\n<p>When someone arrives on your site, you don\u2019t have a lot of time. You need to make it clear who you are, what you offer, and what the visitor needs to do to take action.<\/p>\n<p>Headlines and straplines are incredibly important. In very few words, they give you the opportunity to summarise what the business, website or page is all about.<\/p>\n<p>As well as words, use images, illustrations, icons and video to communicate your message effectively.<\/p>\n<p>A great example of this is <a href=\"http:\/\/www.dropbox.com\/home\">Dropbox\u2019s homepage<\/a>. The snippet of text clearly says <em>\u201cGet to all of your files from anywhere, on any device, and share them with anyone.\u201d<\/em><\/p>\n<p>There you go. Exactly what they can do for you. In one sentence. And to complete this fabulous landing page, a very simple form. You know exactly what you need to do next. Apply this simple approach to your website and you\u2019re sure to increase web enquiries.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-9ed54e5f6b28bbfd6c1b8799b323e2b1\">\n.avia-image-container.av-k79rsk3c-9ed54e5f6b28bbfd6c1b8799b323e2b1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-9ed54e5f6b28bbfd6c1b8799b323e2b1 .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-k79rsk3c-9ed54e5f6b28bbfd6c1b8799b323e2b1 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:10px;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-9ed54e5f6b28bbfd6c1b8799b323e2b1 av-styling- avia-align-left  avia-builder-el-18  el_after_av_hr  el_before_av_hr  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Featured Website: Perino Yarns<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30706 avia-img-lazy-loading-not-30706 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/write-for-web.jpg\" alt='' title='write-for-web'  height=\"528\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/write-for-web.jpg 1200w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/write-for-web-80x35.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/write-for-web-300x132.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/write-for-web-768x338.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/write-for-web-1030x453.jpg 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/write-for-web-705x310.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/write-for-web-450x198.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/write-for-web-500x220.jpg 500w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-19  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>2. Write for the web<\/h2>\n<p>People read differently on the web. They tend to scan and pick up snippets.<\/p>\n<p>Typically, users read less than 30% of the page, and this is mostly the top section and headings. Attention declines dramatically as they move down the page. So it\u2019s a good idea to put the most important information first and get your message across in the headings.<\/p>\n<p>By getting a clear, unified message to your audience, you stand a much better chance of communicating value and purpose, which will in turn encourage more web enquiries.<\/p>\n<p>In general, it\u2019s best to use simple language. Avoid jargon and complicated terms. Experts advice regarding writing for web suggests people prefer to read information in plain English because it allows them to understand the information as quickly as possible. Writing in CAPITAL LETTERS is more difficult to read. It also looks a bit shouty, so should be avoided anyway.<\/p>\n<p>Make the text easier to read by using:<\/p>\n<ul>\n<li>Short sentences<\/li>\n<li>Sub headings<\/li>\n<li>Bullet points<\/li>\n<li>Highlighted keywords<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>3. Make it easy to get in touch with you<\/h2>\n<p>This one sounds obvious but it\u2019s often overlooked. Typically, the contact page is the second highest visited page, other then the main homepage. Some people are searching for your business online, just so they can get in touch.<\/p>\n<p>To boost your web enquiries, give them what they want, nice and early. Consider putting your phone number in the header. Make sure the footer includes your contact details.<\/p>\n<p>If you have a business where the location is important, like a hotel, shop or restaurant for instance, make a big effort to clearly show where you are and how to find you.<\/p>\n<p>And your opening times! Particularly when there are public holidays \u2013 customers want to know whether you\u2019re open or closed.<br \/>\nA clear call-to-action (CTA) should exist at the bottom of each page. There\u2019s potential for multiple CTAs throughout the page at different sections. The goal is to make it very clear what the visitor needs to do next.<\/p>\n<p>This could be anything as simple as a:<\/p>\n<ul>\n<li>Phone number<\/li>\n<li>Email address<\/li>\n<li>Contact form<\/li>\n<li>Link to social media<\/li>\n<li>Button to apply\/register\/download<\/li>\n<\/ul>\n<p>Consider adding a live chat feature to encourage engagement. Although we\u2019d only advise this if you have the resources. At least one person needs to be available to monitor and respond to the enquiries.\u00a0 An idle chat can look understaffed and have a detrimental effect.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>4. Build trust and credibility<\/h2>\n<p>Building trust is especially important for businesses that sell online. Customers will want to feel an extra level of reassurance. After all, there\u2019s an element of the unknown about the internet. You want to feel safe handing over your payment details. You want to feel confident granny\u2019s present is going to arrive on time.<\/p>\n<p>But for websites that don\u2019t sell, credibility is still often the primary objective. That\u2019s the case for most brochure websites. Visitors typically arrive for the first time, usually after hearing about the company in some way.<\/p>\n<p>This may have been through personal contact, recommendation, online search or a piece of marketing literature. Visitors will be looking for indications that the company is professional and able to deliver on it\u2019s promises.<\/p>\n<p>People like to do a little digging. Here are five ways to help boost your credibility and increase web enquiries:<\/p>\n<h4><strong>1. Get an SSL Certificate<\/strong><\/h4>\n<p>Having an SSL certificate \u2013 that little padlock symbol \u2013 on your site means the data passed between your site and your visitor is secure. SSL helps you gain trust from potential customers and makes you look more professional. Your local studio can help you buy and setup an SSL.<\/p>\n<h4><strong>2. Look the part<\/strong><\/h4>\n<p>Professional design and well written copy is of paramount importance. Even subliminally, good design will go a long way towards the perception of your brand. By association, if the website is high quality, your product or service is high quality. SEO expert, Rand Fishkin of moz.com believes \u2018Design isn\u2019t just important, it\u2019s 50% of the battle\u2019.<\/p>\n<h4><strong>3. Use testimonials and accreditations<\/strong><\/h4>\n<p>People are far more likely to believe what someone else has said about your business than what you say yourself. It\u2019s human nature. So combine great design with industry accreditations and social proof. Use testimonials as a powerful way to say how great you are. Work them into relevant case studies to demonstrate your capability. This will really cement your credibility and encourage users to take the next step with confidence.<\/p>\n<h4><strong>4. Allow visitors to \u2018Meet the Team\u2019<\/strong><\/h4>\n<p>Our experience tells us that \u2018meet the team\u2019 pages are very popular destinations. Typically only falling behind the home page and contact page in terms of visits. It\u2019s easy to see why, people like doing business with people.<\/p>\n<h4><strong>5. Publish a blog<\/strong><\/h4>\n<p>Another popular hotspot for visitors are blogs or latest news sections. Not only does a fresh, relevant blog keep Google happy, it also helps position your company as experts in your field.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-7107612096b0e59e2896c039368de310\">\n.avia-image-container.av-k79rsk3c-7107612096b0e59e2896c039368de310 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-7107612096b0e59e2896c039368de310 .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-k79rsk3c-7107612096b0e59e2896c039368de310 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:10px;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-7107612096b0e59e2896c039368de310 av-styling- avia-align-left  avia-builder-el-26  el_after_av_hr  el_before_av_hr  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Featured Website: Olive Tree Cottage<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30707 avia-img-lazy-loading-not-30707 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/be-mobile-friendly.jpg\" alt='Be mobile friendly' title='be-mobile-friendly'  height=\"528\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/be-mobile-friendly.jpg 1200w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/be-mobile-friendly-80x35.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/be-mobile-friendly-300x132.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/be-mobile-friendly-768x338.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/be-mobile-friendly-1030x453.jpg 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/be-mobile-friendly-705x310.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/be-mobile-friendly-450x198.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/be-mobile-friendly-500x220.jpg 500w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-27  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>5. Be mobile friendly<\/h2>\n<p>Or perhaps even \u2018mobile first\u2019. That means designing your site primarily with your phone user in mind. Sure, it has to look great on a desktop too, but with more and more people browsing on their phones these days, considering their needs first would not be a bad thing.<\/p>\n<p>Think about it, if you\u2019re checking the web on the go, you don\u2019t want to struggle to do what you want to do. Encourage mobile web enquiries by making things quick and simple to do on a phone.<\/p>\n<p>People are often \u2018quickly\u2019 doing something on their phone, while they\u2019re doing something else. Quickly sign up for this, quickly pay that bill, quickly book a table&#8230; if your website doesn\u2019t support \u2018quickly\u2019 then you\u2019ll quickly be shown the door.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjx1k-f5c1a7ce10a787ef84976b3829f9fd30\">\n#top .hr.hr-invisible.av-k7jsjx1k-f5c1a7ce10a787ef84976b3829f9fd30{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjx1k-f5c1a7ce10a787ef84976b3829f9fd30 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>6. Keep your site up to date<\/h2>\n<p><a href=\"https:\/\/www.google.com\/\">Google<\/a> likes fresh, new, relevant content, but so do real people! Sure, a lively blog will help your search engine rankings but it will also indicate that you\u2019re an active business on top of it\u2019s game.<\/p>\n<p>Frequent updates will encourage users to come back for more, it can help position you as an expert in your field, and it will create the confidence that leads to web enquiries.<\/p>\n<p>We mentioned trust earlier. It\u2019s important to keep on top of updates to maintain credibility. You don\u2019t want your site to look like you\u2019ve gone for lunch and not come back.<\/p>\n<p>If a feature has stopped working, if the footer still says 2015, if the blog section has gathered dust and the social media feed is more #wellington7s2010 than #hamilton7s2020, a bit of attention is needed to avoid putting people off.<\/p>\n<p>A well maintained website is also necessary for security.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\"><strong>If you need a hand keeping on top of things, just ask us&#8230; We can help.<\/strong><\/p>\n<p style=\"text-align: left;\">Call or pop into your <a href=\"https:\/\/www.nettl.com\/nz\/studio-search\/\">local studio<\/a> for advice on how to make your <a href=\"https:\/\/www.nettl.com\/nz\/website-design\/\">website<\/a> work harder.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjx1k-f5c1a7ce10a787ef84976b3829f9fd30\">\n#top .hr.hr-invisible.av-k7jsjx1k-f5c1a7ce10a787ef84976b3829f9fd30{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjx1k-f5c1a7ce10a787ef84976b3829f9fd30 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_icon_box '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<article  class='iconbox iconbox_top av-k7lbs2vf-77f0870b2f5432215d81fd89f79b1cf5  avia-builder-el-33  el_after_av_hr  el_before_av_hr  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Things to watch out for:<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p style=\"text-align: center;\">Text too small to read<\/p>\n<p style=\"text-align: center;\">Buttons too small to click<\/p>\n<p style=\"text-align: center;\">Forms too tricky to navigate<\/p>\n<p style=\"text-align: center;\">Hefty images and downloads<\/p>\n<p style=\"text-align: center;\">If you have to pinch and zoom to find your way around the site, time to change, speak to your <a href=\"https:\/\/www.nettl.com\/nz\/studio-search\/\">local Nettl studio<\/a>.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<div  class='hr av-k7jsjx1k-a7458deea9a96e1c55648d34adb9f4d1 hr-default  avia-builder-el-34  el_after_av_icon_box  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b\">\n#top .hr.hr-invisible.av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b hr-invisible  avia-builder-el-35  el_after_av_hr  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-9905b4981d1591c7ee5d39374b8d76a6\">\n.avia-image-container.av-k79rsk3c-9905b4981d1591c7ee5d39374b8d76a6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-9905b4981d1591c7ee5d39374b8d76a6 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:10px;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-9905b4981d1591c7ee5d39374b8d76a6 av-styling- avia-align-center  avia-builder-el-36  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30738 avia-img-lazy-loading-not-30738 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600.jpg\" alt='Nettl Marketing &amp; Print Id' title='Nettl-marketing-ideas-book-600'  height=\"314\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600.jpg 600w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-80x42.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-300x157.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-450x236.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-500x262.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><em>Interested in more ideas on how to grow your customer base and your business?<\/em><\/h3>\n<p style=\"text-align: center;\">Request your <strong>free<\/strong> copy of the latest Marketing and Print Ideas from Nettl!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k7jsbdja-f46780165bd97c56d43ebbe94617c177-wrap avia-button-center  avia-builder-el-38  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/www.nettl.com\/nz\/free-marketing-print-ideas-magazine'  class='avia-button av-k7jsbdja-f46780165bd97c56d43ebbe94617c177 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center av-icon-on-hover avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Order Your Free Copy<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b\">\n#top .hr.hr-invisible.av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b hr-invisible  avia-builder-el-39  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fifth  avia-builder-el-40  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-30697'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Learn how you can encourage visitors to stay a bit longer on your website, help them find what they need, get in touch quickly and easily, and convert web traffic into web enquiries.<\/p>\n","protected":false},"author":21,"featured_media":30704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[353,71,374,74],"tags":[369,368,372,14,59,370,367,61],"class_list":["post-30697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-creative","category-marketing-print-ideas","category-print","tag-blog","tag-credibility","tag-mobile-friendly","tag-responsive-web-design","tag-ssl-certificate","tag-testimonials","tag-trust","tag-websites"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=30697"}],"version-history":[{"count":12,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30697\/revisions"}],"predecessor-version":[{"id":30811,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30697\/revisions\/30811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/30704"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=30697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=30697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=30697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}